201013582 九、發明說明： 【發明所展之技術領域】 本發明係為一種多媒體導覽系統，尤其是有關於一種 整合無線射頻識別技術之多媒體導覽系統。 【先前技術】 無線射頻識別（RFID)技術曾被譽為2i世紀十大重 要技術項目之一，依據全球市場調查權威機構ID TechEX 碜 預測，2008年全球無線射頻識別（RFID)市場將從2007 年的49.3億美元上升到52.9億美元，年平均成長率為 7.3%;無線射頻識別（RFID)卡片應用及相關基礎設備將 約佔市場的57.3%，達30.3億美元。 根據Π) TechEx的統計，目前全球無線射頻識別 (RFID )應用範_涵蓋零售業客戶管理、機場行李管理、 軍事國防管理、高速公路自動收費管理、生產線自動化管 理、物流倉儲管理、門禁安全管理、圖書館管理、文件或 ❹ 檔案管理、畜牧管理等。從應用數量來看，在無線射頻識 - 別（RFID)票證、非接觸支付、門禁安全控制及無線射頻 識別（RFID )手機等應用的幫助下，金融、安全行業是2007 年無線射頻識別（RFID)應用最多的領域，佔總項目數的 19%。依據過去條碼導入的經驗，id TechEx預測2015年 到2020年將是全球無線射頻識別（RFID)市場需求的高 峰期，且ID TechEx樂觀估計在2015年全球無線射頻識別 (RFID)市場將可突破2〇〇億美元。 AIM Global在2008年無線射頻識別（RFID)行業的 201013582 五大預&中更直4曰「無線射頻識別（RFID )與手.機及其他 電子設備的集成趨勢將為消費者提供更多服務和更大的便 利」，越來越多的手機製造商、網路提供商和軟體提供商 意識到移動設備和其他電子設備可為商家與消費者間提供 更多樣的服務’市場上將出現更多針對消費者的無線射頻 識別（RFID)應用，使用者可利用此設備來與服務提供商、 廣告商或其他交流，使他們的日常生活更加便利。 會議展覽產業在我國屬新興產業的萌芽階段，然而在 ❿歐美各國卻已存在了至少一百多年，近年來更是極具發展 潛力。根據國際展覽聯盟（Uni〇n〇fInternati〇naiFairs)的 研=，會產業對舉辦會展之城市所帶來的週邊經濟 效益，，各國多以會展直接收益之八至十倍計算，被認為具 有才目田可觀的商業{貝值，而會展所產生的無形經濟效益， 更疋遠遠超過實質經濟效益表現。 因此 .透過Kiosk多媒體資訊設備，將無線射頻 L，栖^^、）技術應用於特定會場，譬如會議展覽產業等 離路綠^錢利的商業應賴式，提供使用者地圖及動 ^與商〜正體多媒體導覽之服務，感動制者並強化使用 者與商家之間的關係。 員位ίΓ專利第7205889號係揭[種於特定區域監視人 術與含有^統’該案係為一結合無線射頻識別（RFID)技 區域内#田幕之KlGSk多媒體f訊設備的應用，在限制的 端主機i者攜帶無線射頻識別（RFID)識別證，系統後 目前的得使膽㈣，藉由佈署的設備可回傳使用者 ，並提供使用者目前位置之地圖資訊。 201013582 美國專利第7113088號則揭露一種 (職）技術之歸資訊查詢系統無、^頻卿 式為使用者先透過網站進行展覽報，務核 ==取RF無線射_繼，使用者刊用無線射頻 =(咖）識別證登入使用Kiosk資訊查詢機，後端㈣ „線射頻識別UFID)傳遞並比對使用者資訊 後，系統提供地圖及行程等資訊予使用者，並提供下至 手持裝置之服務。 ’ ’、 【發明内容】 ❺ 本發明係提供一種多媒體導覽系統，該 統至少包含：-無線射職籤；—讀取單元，係可讀取該 無線射頻標籤；-查詢單元，係可讀取該無線射頻標鐵並 可輸出資料及-資_存單元’係分财該讀取單元 f查詢料電訊連接；其中，當讀取單元讀取到該無線射 頻標籤時，會將此無線射頻標籤及該讀取單元之位置資料 與讀取該無線射頻標冑時之時間韻傳* 儲存單之後當該查卿元神_無_頻標籤時， 該查》旬單元會由資料儲存單元擷取該位置歷程資料魚時間 歷程資料並進行輸出。 / 此外’本發明更提供一種多媒體導覽方法，包含步 驟.提供-多媒體導覽服務，該多媒體導覽服務至少包含： 線射^::讀取單元、-查詢單元以及-資料儲 :早=，該，買取早几、查詢單元以及資料儲存單元係彼此 電訊連接；洲該觀單元讀取_無線射頻標籤，並將 7 201013582201013582 IX. Description of the Invention: [Technical Field of Invention] The present invention is a multimedia navigation system, and more particularly relates to a multimedia navigation system integrating radio frequency identification technology. [Prior Art] Radio Frequency Identification (RFID) technology has been hailed as one of the top ten important technology projects in the 2nd century. According to the global market research authority ID TechEX, the global radio frequency identification (RFID) market will be in 2007. The $4.93 billion rose to $5.29 billion, with an average annual growth rate of 7.3%; radio frequency identification (RFID) card applications and related infrastructure will account for approximately 57.3% of the market, reaching $3.03 billion. According to TechEx statistics, the current global radio frequency identification (RFID) application model covers retail customer management, airport baggage management, military defense management, highway automatic toll management, production line automation management, logistics warehouse management, access control security management, Library management, documentation or 档案 file management, livestock management, etc. In terms of the number of applications, the financial and security industry is the 2007 radio frequency identification (RFID) with the help of applications such as radio frequency identification (RFID) tickets, contactless payment, access control security and radio frequency identification (RFID) mobile phones. The most widely used areas account for 19% of the total number of projects. Based on past bar code import experience, id TechEx predicts that 2015 to 2020 will be the peak of global radio frequency identification (RFID) market demand, and ID TechEx is optimistic that the global radio frequency identification (RFID) market will break through in 2015. One hundred million dollars. AIM Global's 201013582 five pre-amplage in the radio frequency identification (RFID) industry is even more straightforward. "The integration of radio frequency identification (RFID) with mobile phones and other electronic devices will provide consumers with more services and Greater convenience, more and more mobile phone manufacturers, network providers and software providers realize that mobile devices and other electronic devices can provide more kind of services between merchants and consumers. Consumer-specific radio frequency identification (RFID) applications that users can use to communicate with service providers, advertisers, or others to make their everyday lives easier. The conference and exhibition industry is in the nascent stage of China's emerging industries. However, it has existed for at least 100 years in Europe and the United States. In recent years, it has great potential for development. According to the research of the International Exhibition Union (Uni〇n〇f Internati〇naiFairs), the surrounding economic benefits brought by the industry to the cities where the exhibitions are held are calculated by countries with eight to ten times the direct benefits of the exhibitions. The considerable business of the field is the value of the market, and the intangible economic benefits generated by the exhibition are far more than the actual economic performance. Therefore, through the Kiosk multimedia information device, the wireless radio frequency L, habitat technology, is applied to specific venues, such as the conference and exhibition industry, etc., which provides a user map and mobile and business. ~ The service of the full-body multimedia tour guides the system and strengthens the relationship between the user and the merchant. 。 Γ Γ 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 720 The restricted end host i carries a radio frequency identification (RFID) identification card, and the current system has the ability to pass the user (4), and the deployed device can return the user and provide map information of the user's current location. 201013582 US Patent No. 7113088 discloses that the information inquiry system of a (job) technology is not available, and the frequency is used for the user to first conduct an exhibition report through the website, and the core == take RF wireless shooting_, the user publishes wireless RF = (Caf) ID card login using Kiosk information inquiry machine, back end (4) „Line Radio Frequency Identification UFID” to transmit and compare user information, the system provides maps and itinerary information to the user, and provides the next to the handheld device The present invention provides a multimedia navigation system, the system includes at least: - a wireless portal; a reading unit that can read the radio frequency tag; - an inquiry unit, The radio frequency indicator can be read and the data can be outputted, and the reading unit f queries the telecommunication connection; wherein when the reading unit reads the radio frequency tag, the device will When the radio frequency tag and the location information of the reading unit and the time of the reading of the radio frequency standard* the storage list, the check unit will be stored by the data. The unit captures the location history data fish time history data and outputs it. / In addition, the present invention further provides a multimedia navigation method, including the step of providing a multimedia navigation service, the multimedia navigation service at least: : reading unit, - query unit and - data storage: early =, the purchase of the first few, the query unit and the data storage unit are telecommunications connections; the continent view unit reads _ radio frequency tags, and will be 7 201013582
時間歷程資料並進行輸出。 標籤之位置資料與時間 ’以及利用該查詢單元 存單元擷取與該無線射 為使貴審查委員對於本發明技術之結構和功效 進一步之了解與認同，茲配合圖示詳細說明如後。 © 【實施方式】 請參見圖一，其係為依據本發明技術之一多媒體導覽 系統的範示例架構圖。本發明之多媒體導覽系統係可選擇 •應用於特定區域，例如會場、園區、展場或遊樂園等。 由圖一可知，本發明之多媒體導覽系統】包含無線射 頻標籤10、讀取單元12、查詢單元14，以及資料儲存單 元16;該璜取單元12、查詢單元14，以及資料儲存單元 16彼此間係電訊連接，例如：利用内部網路（Intranet)進 _ 行有線或無線之連接’以傳遞資料訊號。 - 該無線射頻標籤係由參訪者攜帶以供辨識。該讀取 - 單元12則廣佈於該特定區域（譬如展場或遊樂園等）中， 佈設方式係例如：部分讀取單元120平均佈設於展場或遊 樂園中之通道或走道’而部分讀取單元122則佈設於展場 或遊梁園中之各攤位’以用來讀取接近各攤位之無線射頻 標籤1〇。查詢單元14係例如為多媒體導覽機（kiosk)，且 設置於該特定區域中（當然，亦可設置於該特定區域之外， 端視使用者於設計時之需求）；除了具備讀取該無線射頻標 201013582 籤1(>之功能外，杳饲 • 巾未示出）來斜痛t早70 14亦能依照使用者之操作（圖 • 顯干幢/對應輸出資料，例如：利用該查詢單元14之 顯不螢幕或列印單元（ =14之 •、線射頻標籤10印表機圖中未不出），將無 (例如：攤位、t 程資料與時間歷程資料與該位置 籤1〇之移動/停對薦整合以輸出該無線射頻標 籤10之使此即代表持有該無線射頻標 無線射頻棹籤圖’如圖二A所例示;或是將 •取單元12的^ 1程資料與時間歷程資料與該讀 的位置特色資料（例如：攤位名稱與性質 M仃對應整合以輸出該無線射頻標籤10之停留時間_讀取 :二;2籤之:留位置特=統計表’如此即代表持有該無線 _ π戴之使用者的喜好或個人偏好，如圖二B所例 八，同時，該移動路徑圖或統計表係可被資料错存 所儲存以供分析。 邀外’本發明之多媒體導覽系統j更可藉由網際網路 • 操作單元18進行電訊連接，因此使用者可藉由操 灿操作單連線至該多媒體導覽系統〗以進行預 =報名、行程規劃或行程記錄電子郵件（email)之接收動 再請參見圖三，其係為依據本發明技術之—多媒體導 ^艮務範例操作流程圖，其係例示利㈣—解之多媒體 ^統服務來使㈣某1定區域譬如說會議或展覽場 等。 遠多媒體導κ服務啟動。使用者於會議展覽人場前先 至如領取具無騎頻賴技術之無線㈣酬證，並可 201013582 憑此證進人展L端之資_存單元賴存有該無線 射頻“籤之> 料。(例如.該無線射頻識別證之使用者的頭 銜、職稱、服務單位…等）、佈設於該特定區域 (例如：會 議展覽場）中之讀取單元的位置特色資料（例如：攤位名 稱與展示内容），以及該特定區域（例如：會議展覽場）之 資料，如步驟31。 若讀取單元讀取一無線射頻標籤，即可將感應到該無 線射頻標籤之内容及讀取到該標籤之位置資料與時間資料 Ο 傳送並儲存至該資料儲存單元。當讀取單福測並讀取到 無線射頻識別證後，可將該讀取單元所在之位置資料（例 如二在第幾號走道或在第幾號攤位）以及讀取該無線射頻 標戴之時間:#料傳送並儲存至後端之資料错存單元，而且 存單70取得該使用者（無線射頻識別證） 專屬個H，設於走道或攤位之螢幕便可即時顯示 專屬個人化的歡迎訊息，如步驟32。 若查詢，元讀取頻標籤 兀榻取與該無線射頻標鐵所匹配之位置歷程存早 之時間歷程資料並進4=;;:讀 籤的位置歷程資料（例㈣月㈣存 讀取哕盔壤射頻俨^移動路線與停留之攤位）以. :織時之時間歷程資料，再進行匹二 查询早70 (例如：Ki〇sk把 =匹配並, 出之方式可為賴* f幕、，進饤輸出， 3。 鸷幕或列印早疋進行資料輸出 後，會由後端之資料以設備)該無線射頻襟籤之 Μ的ifr要麻孩咨刺 ^ =單元擷取先則健存之無線射頻襟 以及 該| ，如j 201013582 歷程=4=!:進除:將該無線射_籤之位置 枉=與時間歷私貪料進订匹配輸出外，亦 ^之岛求進行例如：將該無線射頻標籤之位置=用 %間歷程資料’以及該特定區域（例如：會：：：枓、 資料進行對應整合以輸出該無線射 敕覽场）之 _ _ 或是將該無線射頻標藏之位置歷程=紙=路齡 以及該讀取單元的位置特色資料(例如4寺，資料’ 二進行對應整合以輸出該無線射頻名= 取早7G之位置特色的統計表。 ^ fPa1'4 如此，本案以無線射頻辨識（Rfid) 供整體的多媒體導覽服務。透過會議展覽網站、π ，提 預春葙童，丨哦展覽網站，可註冊及 供完盖並可預約與參展廠商會晤的時間，提 =。的會曦展覽前置服務。於正式會議展覽場合，訪客 可於會議展覽入場櫃台或合作之飯店 射頻辨識（RFID)技術之I频Z業者櫃台領取具無線 頻識別證，並可將此識別 ::口為整個展覽活動相關設施所使用，讓訪客可享一卡 -之便利化行程。同時’訪客可利財案之多媒體導覽 參，程記錄自動產出―份出差報告的文件標案， :彳用多媒體導覽機進行列印或將檔案傳送至指定電子 牛帳號或在現場透過數位簡傳遞絲人裝置(例如：藍 穿Bluet_h或聰裝置）。又，訪客可透過設置於廠商攤 ，互動卡感應H，以具無線射頻辨識技術的無線射頻識 =與礙商進行資料交換，廠商可取得訪客祕本資料以 行銷訪客亦可方便地取得薇商的電子化商品塑錄等資 利用本案多媒體導覽系統所提之無線射頻辨識識別 201013582 證、互動卡感應器及Kiosk多媒體導覽設備的應用及記錄， 主辦單位及廠商可進行訪客行為分析以作為後續行銷之 用。 綜上所述，本案之多媒體導覽系統及多媒體導覽方法 係利用無線射頻辨識技術開發出了一種新的互動模式，可 彌補習知技術之不足，且亦可選擇於參訪結束後提供訪客 行為分析記錄並產生出差/停留路徑報告，合應獲得專利以 使相關產業之從業人員能據以利用來促進產業發展。 唯以上所述者，僅為本發明之數個實施態樣爾，當不 能以之限定本發明所實施之範圍。即大凡依本發明申請專 利範圍所作之均等變化與修飾，皆應仍屬於本發明專利涵 蓋之範圍内，謹請貴審查委員明鑑，並祈惠准，是所至 禱。 12 201013582 【圈式簡單說明】 圖一係為符合本發明技術之一多媒體導覽系統之系統範例 不意圖， 圖二A係為符合本發明技術之一多媒體導覽系統之一輸出 資料範例示意圖； 圖二B係為符合本發明技術之一多媒體導覽系統之另一輸 出資料範例示意圖；以及 圖三係為符合本發明技術之一多媒體導覽方法範例流程 • 圖。 【主要元件符號說明】 1_多媒體導覽系統 10-無線射頻標籤 12-讀取單元 14-查詢單元 16-資料儲存單元 參 I8-遠端操作單元 , 120-讀取單元 122-讀取單元 13Time history data and output. The location data and time of the tag' and the use of the query unit storage unit to capture and wirelessly enable the reviewer to further understand and agree with the structure and function of the present invention, as explained in the following. [Embodiment] Please refer to FIG. 1 , which is a schematic diagram of a typical example of a multimedia navigation system according to the present invention. The multimedia navigation system of the present invention can be selected to be applied to a specific area, such as a venue, a park, an exhibition venue, or an amusement park. As shown in FIG. 1 , the multimedia navigation system of the present invention includes a radio frequency tag 10, a reading unit 12, an inquiry unit 14, and a data storage unit 16; the capture unit 12, the inquiry unit 14, and the data storage unit 16 are mutually Inter-Telecom connection, for example: use the internal network (intranet) to connect to the wired or wireless connection to transmit data signals. - The radio frequency tag is carried by the visitor for identification. The reading unit 12 is widely distributed in the specific area (such as a exhibition hall or an amusement park, etc.), for example, the partial reading unit 120 is arranged on the channel or the walkway in the exhibition hall or the amusement park. The reading unit 122 is disposed at each booth in the exhibition hall or the sill garden to read the radio frequency tags 1 接近 near the booths. The query unit 14 is, for example, a multimedia kiosk, and is disposed in the specific area (of course, it can also be disposed outside the specific area, depending on the user's design requirements); The wireless radio frequency standard 201013582 is not included in the function of the user's operation. (Fig. • Displaying the dry building/corresponding output data, for example: using the The display unit 14 does not display or print the unit (=14•, line RF label 10 is not shown in the printer chart), there will be no (for example: booth, t-process data and time history data and the location sign 1移动Moving/stopping the recommendation to output the radio frequency tag 10 so that the wireless radio frequency tag is held as shown in FIG. 2A; or The data and time history data and the location characteristic data of the reading (for example, the booth name and the property M仃 are integrated to output the stay time of the radio frequency tag 10 _read: two; 2 sign: stay location special = statistical table' So that means holding the wireless _ π Dai use The preference or personal preference is as shown in Figure 2B. At the same time, the mobile path map or statistical table can be stored by the data storage for analysis. The external multimedia navigation system j of the present invention can be further Internet • The operating unit 18 is connected by telecommunications, so the user can connect to the multimedia navigation system by means of a single operation to perform pre-registration, trip planning or travel record email (email) reception. Please refer to FIG. 3 , which is a flow chart of the operation of the multimedia guide according to the technology of the present invention, which is an example of the multimedia service of the (4)-solution to make (4) a certain area, such as a conference or exhibition venue, etc. The remote multimedia guide κ service is launched. The user will receive the wireless (4) reward certificate without the rider's technology before the conference and exhibition venue, and 201013582 will be used to enter the exhibition. There is a radio frequency "signed" (for example, the title, title, service unit, etc. of the user of the RFID), and a reading unit disposed in the specific area (for example, a conference and exhibition venue) of Set the featured information (for example: booth name and display content), and the information of the specific area (for example, conference and exhibition venue), as in step 31. If the reading unit reads a radio frequency tag, the radio frequency will be sensed. The content of the label and the location data and time data read to the label are transferred and stored to the data storage unit. When the single measurement is read and the radio frequency identification certificate is read, the location of the reading unit can be located. Data (for example, the second number in the aisle or the number one booth) and the time when the radio frequency standard is read: #material transferred and stored to the back end of the data miscellaneous unit, and the deposit slip 70 obtains the user (wireless Radio Frequency Identification (ID) A dedicated H, which can be displayed on the screen of a walkway or booth to display a personalized and personalized welcome message, as shown in step 32. If the query, the meta-reading frequency tag takes the time history data of the location history that matches the radio frequency standard, and enters 4=;;: the location history data of the reading (example (four) month (four) saves the reading helmet The radio frequency 俨^moving route and the booth of the stay are as follows: : Time history data of the weaving time, and then the second query is 70 (for example: Ki〇sk put = match and the way can be the Lai f screen, Into the output, 3. After the screen or printing, the data will be output from the back end, the device will be the device if the RFR is signed by the ifr to ask the child to be stabbed ^ = unit to take the first to save The radio frequency 襟 and the | , such as j 201013582 History = 4 =!: In addition: the location of the wireless _ _ sign = match the time calendar private greed binding output, also ^ Island seeking for example: Positioning the radio frequency tag = "% history data" and the specific area (for example: meeting:::枓, data correspondingly integrated to output the wireless radio field) _ _ or the radio frequency tag Tibetan location history = paper = road age and location characteristics of the reading unit (eg 4 temples, [2] The corresponding integration to output the radio frequency name = the statistical table of the location characteristics of the early 7G. ^ fPa1'4 So, the case uses radio frequency identification (Rfid) for the overall multimedia navigation service. Through the conference and exhibition website, π, mentioning the pre-spring children, oh oh exhibition website, can register and provide the cover and can make an appointment to meet with the exhibitors at the time, mention the exhibition front-end service. In the official conference and exhibition occasions, visitors can attend the meeting At the exhibition entrance counter or the partner hotel's radio frequency identification (RFID) technology, the I-frequency Z operator counter will receive the wireless frequency identification certificate, and this identification:: The mouth is used for the entire exhibition activities related facilities, so that visitors can enjoy one card - Convenience itinerary. At the same time, the 'visitor's multimedia guide, the record record automatically produces the documentary report of the travel report, : use the multimedia guide to print or transfer the file to the designated electronic cattle The account number or the on-site pass through the digital device (for example: Blue through Bluet_h or Cong device). In addition, visitors can set up at the manufacturer booth, interactive card induction H, with wireless RF Knowing the technology of radio frequency identification = exchange of information with the barriers of business, manufacturers can obtain the secret information of visitors to market visitors can also easily obtain the electronic products of Weishang, etc., using the radio frequency of the multimedia navigation system Identify and identify the applications and records of the 201013582 license, interactive card sensor and Kiosk multimedia navigation device. The organizer and the manufacturer can conduct visitor behavior analysis for subsequent marketing. In summary, the multimedia navigation system and multimedia guide of the case The method of browsing uses radio frequency identification technology to develop a new interactive mode that can make up for the shortcomings of the prior art. It can also choose to provide visitor behavior analysis records and generate travel/residence path reports after the visit. The patent enables the employees of the relevant industries to use it to promote industrial development. The above is only a few of the embodiments of the present invention, and the scope of the invention is not limited thereto. That is to say, the equivalent changes and modifications made by the applicants in accordance with the scope of the patent application of the present invention should still fall within the scope of the patents of the present invention. I would like to ask your review committee to give a clear explanation and pray for the best. 12 201013582 [Simplified description of the circle] FIG. 1 is a schematic diagram of a system of a multimedia navigation system conforming to the technology of the present invention. FIG. 2A is a schematic diagram showing an example of output data of one of the multimedia navigation systems according to the present invention; FIG. 2B is a schematic diagram showing another example of output data of a multimedia navigation system according to the present invention; and FIG. 3 is a sample flow diagram of a multimedia navigation method according to the present invention. [Main component symbol description] 1_Multimedia navigation system 10-Radio frequency tag 12-Reading unit 14-Query unit 16-Data storage unit Reference I8-Remote operation unit 120-Read unit 122-Read unit 13