200949780 九、發明說明： 【發明所屬之技術領域】 *本發明係有關—種獲得宣傳資訊之技術，制是指-種利用識別 標籤即時獲得商品相關之宣傳媒體及資訊的方法。 【先前技術】 按，消費者對於商品功能的需求漸廣，然而每一商品之相關資訊 紐在商品本身或包震可容納印刷之資料量，因此商品資訊只能在適 當的範圍内最小化’對於消費者及零售商來說是__項缺點。 © 此夕卜’標記與包裝上印刷多種語言可能造成消費者閱讀上的困 難，使消費，需自行猜測此項商品之内容或商品規格。 •再者，若一消費者想了解更多有關該商品之訊息，則必須自行查 找資訊、’舉例而言，消費者可拜訪零售商，與辦事員討論商品，或是 進入製造商之網站戰是否有該商品之資訊。如此作法*但浪費時間 而且對於想立即了解資訊的客戶是—種打擊。 更甚者商如文件常有遺失或錯置，當過了一段時間後，若商品 ^疑慮或出問題時消費者會要求__份文件的複本，而提出此種要求前 /肖費者需先記錄下諸如商標名稱、型號等資訊，並將其提供給製造商 〇 以便賊職商品喃品文件，*這麵相當不制又沒有效率。 因此’本發明即提出一種使用識別標籤之即時宣傳媒體，以有效 克服上述之料問題，具贿構及其實齡式麟麟下。 【發明内容】 利用本發騎揭露之優點可制克服佩方法之缺失之目的，本 發明提供種即_取與__商品侧之宣傳媒體及資訊的方法，其係 利用-行^子裝置讀取識職籤中之f料。 ' 識別心籤係附加或印製於—物件上，例如―;肖費者商品。識別標 藏(身分識別，）中包括-連結，用以指向網路上之-位置，於其 帽#有之附加宣傳媒體及資訊，糊—身分識別標藏讀 5 200949780 取機讀取此連結並於網路上存取，接著相_宣傳媒體及資訊被定位 並下載到翻減讀賴•放，因此，_者可輕祕制行動電 子身分識·_取機來取得該項商品之宣傳舰及相關資訊。 行動電子身分識別標籤讀取機可包括一手持識別標鐵讀取機一 行動電話、-個人數位助理（PDA)或—卿型電腦；身分識別標籤 可包括-普及識別標籤、-快速回應碼（quickrcsp()nsec〇de)、一無 線射頻（radio frequency)賊、一無線射頻識別標籤、一商品條碼 (universal product code)或其他任何可容許連線到一行動電子裝置 之連結編碼型態。200949780 IX. Description of the invention: [Technical field to which the invention pertains] * The present invention relates to a technique for obtaining publicity information, and the system refers to a method for instantly obtaining a promotion medium and information related to a product by using an identification tag. [Prior Art] According to the consumer's demand for product functions, the information about each product is related to the amount of information printed on the product itself or the package shock, so the product information can only be minimized within the appropriate range. It is a disadvantage for consumers and retailers. © 2011's marking and packaging of multiple languages on the packaging may cause difficulties for consumers to read, so that consumption, you need to guess the content or product specifications of this product. • In addition, if a consumer wants to know more about the product, he or she must find the information on his own. 'For example, consumers can visit the retailer, discuss the goods with the clerk, or enter the manufacturer's website. Have information about the item. This way* is a waste of time and is a blow to customers who want to get to know the information immediately. Even worse, if the documents are often lost or misplaced, after a period of time, if the goods are suspected or have problems, the consumer will request a copy of the __ documents, and before the request is made, First record information such as the brand name, model number, etc., and provide it to the manufacturer for the thief job commodity file, * this side is quite unproductive and inefficient. Therefore, the present invention proposes an instant publicity medium using an identification tag to effectively overcome the above-mentioned problems, and has a bribe and a younger-style Lin Lin. SUMMARY OF THE INVENTION The present invention provides a method for propagating media and information on the commodity side, which is a method for reading and using the advantages of the present disclosure. Get the f material in the job. 'Identify the heart tag is attached or printed on the object, for example, ―; The identification mark (identity identification) includes a link to point to the location on the network, and the additional promotional media and information in its cap #, paste-identity identification record 5 200949780 take the machine to read this link and Accessing on the Internet, then the media and information are positioned and downloaded to reduce the reading and reading. Therefore, the _ can be used to obtain the mobile information of the product. relevant information. The mobile electronic identity identification tag reader may include a handheld identification tag reader, a mobile phone, a personal digital assistant (PDA) or a -type computer; the identity identification tag may include a universal identification tag, a quick response code ( Quickrcsp() nsec〇)), a radio frequency thief, a radio frequency identification tag, a universal product code or any other link coding type that allows for connection to a mobile electronic device.
❹ 次本發明之目的在提供-種可方便地獲得與商品相關之宣傳媒趙及 資訊或資料之方法，職者Μ個卿難践可讀取身分識別標 籤中所附加之商品_f料，其印出。此方法可 自動取得糊之宣傳舰及資訊並職顯示給消f者觀看，消費者不 需要親手輸人任何龍，但可選擇所欲獲得之宣傳_及資訊類型。 ，宣傳媒體糊來說可包括影音廣告、電子折價券、組合指令、教 學影片或組合指令及則。宣傳舰可於攜帶型身分朗標藏讀取 機互動式多媒體資訊站（kj〇sk)或一顯示器上播放，顯示器可為電 視。當於-電視上播放時’其他消費者亦可收看宣傳媒體而受到影 促進商品銷售。 底下藉由具體實施例詳加說明，當更容易瞭解本發明之目的、技 術内容、特點及其所達成之功效。 【實施方式】 本發明提供一種使用識別標籤之即時宣傳媒體，請參考第彳圖， 其為本發明中宣傳媒體及資訊擷取系統之一實施例示意圖。 ，第1圖所示之實施例中，宣傳媒體及資訊擷取系統1〇〇中包括 厂商品105、一身分識別標籤11〇、一身分識別標籤讀取機12〇、一 網路彳30及一網路伺服器140，於網路伺服器140中儲存有商品1〇5 6 200949780 之宣傳媒體及資訊，舉例而言可包括影音廣告、電子折價券、教學影 片、組合指令及影片、商品說明、授權資訊、競爭售價、教學程式、 商品規格、價格比較或其它與商品105相關之宣傳媒體及資訊。於身 分識別標籤110上可内嵌、儲存或印製上一連結。 身分識別標籤讀取機120讀取身分識別標籤110並取得宣傳媒體 及資訊之連結，接著身分識別標籤讀取機120透過網路130對網路伺 服器140進行存取’從網路伺服器14〇中擷取與商品1〇5相關之宣傳 媒體及資訊。當媒體下載至身分識別標籤讀取機120中時便亳放此宣 傳媒體，因此’消費者可輕易獲取一項商品之附加資訊。 ® 請參考第1B圖，其為本發明中宣傳媒體及資訊擷取系統之另一實 施例示意圖，於第1B圖中所述之實施例與第1A圖相似，然而此實施 例中宣傳媒體及資訊係於一公開顯示器15〇上播放，如電視或互動式 多媒體資訊站（kiosk)，當於公開顯示器15〇上播放時，其他消費者 亦可觀賞到宣傳媒體，因此可影響他們購買的決定並增進銷售量。 請參考第1C圖’其為本發明中宣傳媒體及資訊擷取系統之另一 實施例示意圖。 ★於第1C圖中所述之實施例係將宣傳媒體及資訊儲存於身分識別 〇 標藏讀取機120中，當讀取商品1〇〇上之身分識別標籤11〇時，宣傳 媒體會立即在身分識別標籤讀取機12〇之螢幕上播放。此方式可簡化 整個系統。 參考第2A圖’其為一快速回應碼（qUjCk reSp〇nse⑺此）之 範=不意圖’第2B圖所示為一無線射頻識別標籤（RF丨Dtag)之範例 八〜圖第2C圖所示為一商品條碼（universa| 口加⑽⑺拍）之範 例示意圖。 本發Θ之實施例巾身分識別標籤為—快速回應碼2加，此快速 印製或附加於—商品上，舉例而言，可印在雜諸或報紙 、Ρ在-標記上或印在一包裹上。編碼進快速回應碼2㈤之資料包 200949780 ϊ:ΐ: : 一資源定位器(URL) #儲存相關資訊之網 之快速回應碼印在一雜諸廣告上一消費者可 行動電子身分識別標籤讀取機來讀取快速回應瑪，且電子裝 體及資肖商關觸及資訊，並將宣傳媒 Γ 看°在本實施例中，宣傳媒體及資訊包括一 影《廣σ、商品描述、折價券或價格資訊。 實糊巾’身分翻賊可為—無騎頻身分識別 ❹The purpose of the present invention is to provide a method for conveniently obtaining a promotional material and information or information related to a commodity, and a clerk can read the product attached to the identity identification tag. Printed out. This method can automatically obtain the paste propaganda ship and information and display it to the consumer. The consumer does not need to lose any dragons by hand, but can choose the propaganda and information type that he wants to obtain. Promotional media pastes may include audio and video advertisements, electronic discount coupons, combination instructions, educational videos or combination instructions. The propaganda ship can be played on a portable interactive multimedia information station (kj〇sk) or a display, and the display can be a television. When playing on TV - other consumers can also watch the promotion media and be promoted to promote the sale of goods. The purpose, technical contents, features and effects achieved by the present invention will become more apparent from the detailed description of the embodiments. [Embodiment] The present invention provides an instant publicity media using an identification tag. Please refer to the figure, which is a schematic diagram of an embodiment of a promotional media and information retrieval system of the present invention. In the embodiment shown in FIG. 1 , the publicity media and information retrieval system includes a factory product 105, an identity identification tag 11 , an identification tag reader 12 , a network 彳 30 , and A network server 140 stores the promotional media and information of the product 1〇5 6 200949780 in the network server 140, which may include, for example, audio and video advertisements, electronic discount coupons, teaching videos, combined instructions and videos, and product descriptions. Authorization information, competitive pricing, teaching programs, product specifications, price comparisons, or other promotional media and information related to product 105. The previous link can be embedded, stored or printed on the identity tag 110. The identity identification tag reader 120 reads the identity identification tag 110 and obtains a link between the promotional media and the information. The identity recognition tag reader 120 then accesses the network server 140 via the network 130. 'From the network server 14 The media and information related to the product 1〇5 are selected. When the media is downloaded to the identity recognition tag reader 120, the media is released, so that the consumer can easily obtain additional information about an item. Please refer to FIG. 1B, which is a schematic diagram of another embodiment of the promotional media and information retrieval system of the present invention. The embodiment described in FIG. 1B is similar to FIG. 1A. However, in this embodiment, the promotional media and The information is broadcast on a public display, such as a TV or an interactive multimedia kiosk. When playing on a public display, other consumers can also view the promotional media, thus affecting their decision to purchase. And increase sales. Please refer to FIG. 1C, which is a schematic diagram of another embodiment of the promotional media and information retrieval system of the present invention. ★ The embodiment described in FIG. 1C stores the promotional media and information in the identity identification tag reader 120. When the identity identification tag 11 on the product 1 is read, the promotional media will immediately Play on the screen of the identity recognition tag reader 12〇. This approach simplifies the entire system. Referring to FIG. 2A', it is a fast response code (qUjCk reSp〇nse(7)), which is not intended. FIG. 2B shows a radio frequency identification tag (RF丨Dtag) example 8 to FIG. 2C. A schematic diagram of a product barcode (universa| mouth plus (10) (7) shot). The embodiment of the present invention is characterized by a quick response code 2 plus, which is printed or attached to the item, for example, printed on a newspaper or on a newspaper, on a mark, or printed on a On the parcel. The package coded into the quick response code 2 (5) 200949780 ϊ:ΐ: : A resource locator (URL) # The quick response code of the network for storing relevant information is printed on a variety of advertisements. A consumer actionable electronic identity identification tag is read. The machine is used to read the quick response horse, and the electronic body and the capital business contact the information, and the promotional media is seen. In this embodiment, the promotion media and information include a film "Guangxi, product description, discount coupon or Price information. Real paste towel's identity thief can be - no riding frequency identification ❹
射瓶身八:q’而連_宣傳舰及魏之—連結健存於無線 刀°別（RHD)210中’且此無線射頻身分識別210係設於該 商品上。身分識職籤讀取機讀取該連結並取_項商品相關之宣傳 媒體及資訊予消費者。 在本發明之另-實施财，身分削概可為-商品條瑪，其與 快速回應條碼之實施例相似’係將商品之宣傳媒體及附加資訊的連結 編碼在商品條碼中，而身分識別標籤讀取機從商品條碼中讀取連結 後，即可取得宣傳媒體及資訊。 請參考第3A圖，其為本發明中獲取一商品之宣傳媒體及資訊之一 實施例流程圖。 如第3A圖所示，方法300中包括將一身分識別標籤設於一商品 或其包裝上之步驟301，此身分識別標籤可為印製、附加 '黏著、内 嵌於商品上，或是為商品本身的一部分。身分識別標籤包括一連結， 可連到與商品相關之宣傳媒體及資訊，在步驟302中消費者找到身分 識別標籤之位置，並在步驟303中使用如行動電子裝置等之一身分識 別標簸讀取機來讀取身分識別標籤中之連結；身分識別標籤讀取機存 取網路’如網際網路（Internet)，利用該連結定位至一儲存有商品相 關之宣傳媒體及資訊之伺服器，並取得宣傳媒體及資訊，如步驟304 所述；接著在步驟305中，於身分識別標籤讀取機上播放顯示所取回 之宣傳媒體及資訊。 8 200949780 請參考第3B圖’其為本發明中獲取一商品之宣傳媒體及資訊之另 一實施例流程圖。 第3B圖中所示之實施例與第3A圖相似，然而在第3B圖之實施 例中，身分識別標籤讀取機可自動偵測身分識別標籤，並讀取身分識 別標籤中之連結，且在此實施例中消費者不需要找到身分識別標籤之 位置。 底下提供本發明中此方法的實際應用範例。一商店在一商品上或 商品旁附上一普及身分識別標籤，如無線射頻身分識別標籤，當一消 t者接近此商品時’身分識別標籤讀取機可偵測到無線麵身分識別 標籤，並透過網路存取以取回該項商品之相關宣傳媒體及資訊，例如 一影音廣告、組合影音、介紹或使用者手冊等。在此應用中，本方法 相當於為消費者提供了一位虛擬店員，可減少人力資源的開支。 请參考第3C圖，其為本發明中獲取一商品之宣傳媒體及資訊之 另一實施例流程圖。 方法310包括下列步驟：在步驟311巾將身分識別標鐵印於一印 刷媒體上’於身分朗標肋編碼人—連結，可連至儲存有商品相關 旦傳媒體及資訊之一網路伺服器；步驟312中印刷媒體之讀取機定位 ❿ 到身分識讎Ί在轉313巾繼-攜帶型身分制標籤讀取機 讀取該連結；接著’身分識職籤讀取赫取-網路，侧該連姑定 位至網路舰器並取回相關宣傳媒體及附加資訊，如步驟314所述； 最後步驟315中將宣傳媒體及資訊播放顯示於身分識別標籤讀取機 上。 底下提供本發明中此方法的實際應用範例。一飲料公司在一飛行 物上印製了-廣告來介紹—種新的飲料，於廣告上的—部分印有〆快 速回應碼’於快速回應碼中包括—統—資源定位器（URL)指向〆網 路伺服器中之網際網路位址。宣傳媒體及資訊可為影音廣告、飲料描 述、多媒體廣告、折價券、零售販#點及特別的供給，這些皆儲存於 9 200949780 伺服器中。當一消費者看到廣告，並使用一攜帶型身分識別標籤讀取 機來讀取快速回應碼時，此身分識別標籤讀取機存取網際網路，並利 用快速回應碼中的統一資源定位器找到伺服器，取回多種型態之宣傳 媒體及資訊，接著，宣傳媒體及資訊於身分識別標籤讀取機上播放顯 示，消費者可與宣傳媒體及資訊產生互動。 請參考第3D圖’其為本發明中獲取一商品之宣傳媒體及資訊之 另一實施例流程圖。 ❹The bottle body 8: q' and the _ propaganda ship and Wei Zhi-link are stored in the wireless knife (RHD) 210 and the wireless RF identity recognition 210 is set on the product. The ID card reader reads the link and takes the media and information related to the product to the consumer. In another implementation of the present invention, the identity reduction may be a commodity bar, which is similar to the embodiment of the quick response bar code, which encodes the link of the promotional media and additional information of the product in the product barcode, and the identity identification tag. After the reader reads the link from the product barcode, the promotional media and information can be obtained. Please refer to FIG. 3A, which is a flow chart of an embodiment of a promotional media and information for obtaining a product in the present invention. As shown in FIG. 3A, the method 300 includes the step 301 of placing an identity identification tag on a product or a package thereof, the identity identification tag being printed, attached 'adhesive, embedded in the article, or Part of the product itself. The identity identification tag includes a link that can be connected to the promotional media and information related to the product. In step 302, the consumer finds the location of the identity identification tag, and in step 303, uses one of the identity recognition tags such as mobile electronic devices. Take the machine to read the link in the identity identification tag; the identity recognition tag reader accesses the network, such as the Internet, and uses the link to locate a server that stores the product-related promotional media and information. And obtaining the promotion media and information, as described in step 304; then, in step 305, displaying the retrieved promotional media and information on the identity recognition tag reader. 8 200949780 Please refer to FIG. 3B, which is a flow chart of another embodiment of the promotional media and information for obtaining a product in the present invention. The embodiment shown in FIG. 3B is similar to FIG. 3A. However, in the embodiment of FIG. 3B, the identity recognition tag reader can automatically detect the identity identification tag and read the link in the identity identification tag, and In this embodiment the consumer does not need to find the location of the identity identification tag. A practical application example of this method in the present invention is provided below. A store attaches a popular identity tag to a product or product, such as a radio frequency identification tag. When a consumer approaches the product, the identity recognition tag reader can detect the wireless identity tag. And access to the relevant promotional media and information of the product through the Internet, such as an audio-visual advertisement, a combination of audio and video, an introduction or a user manual. In this application, this method is equivalent to providing a virtual clerk to the consumer, which can reduce the expenditure of human resources. Please refer to FIG. 3C, which is a flow chart of another embodiment of the promotional media and information for obtaining a product in the present invention. The method 310 includes the following steps: in step 311, the identification mark is printed on a printing medium, and the link is connected to a web server storing the related media and information of the commodity. In step 312, the reader of the print medium is positioned to the identity of the 313 towel. The portable-type identity tag reader reads the link; then the 'identity identification sign reads the Hertz-network, The side is positioned to the network ship and retrieves the relevant promotional media and additional information, as described in step 314; in the final step 315, the promotional media and information play are displayed on the identity identification tag reader. A practical application example of this method in the present invention is provided below. A beverage company printed on a flying object - an advertisement to introduce a new type of beverage, on the advertisement - part printed with a quick response code - in the quick response code including - system - resource locator (URL) pointing The Internet address in the web server. Promotional media and information can be used for audio and video advertisements, beverage descriptions, multimedia advertisements, discount coupons, retail vendors, and special offers, which are stored on the 9 200949780 server. When a consumer sees an advertisement and uses a portable identity identification tag reader to read the quick response code, the identity identification tag reader accesses the Internet and utilizes uniform resource location in the quick response code. The server finds the server and retrieves various types of promotional media and information. Then, the media and information are displayed on the identity recognition tag reader, and the consumer can interact with the promotional media and information. Please refer to FIG. 3D, which is a flow chart of another embodiment of the promotional media and information for obtaining a product in the present invention. ❹
在第3D圖所示之實施例中，步驟303身分識別標籤讀取機偵測 並讀取身分識別標籤，步驟320中身分識別標籤讀取機存取儲存有宣 傳媒體及資訊之伺服器，接著在步驟321中，伺服器傳送宣傳媒體及 附加資訊至一公開顯示器，如電視。 本發明之另一實施例中係將身分識別標籤顯示於一電視或電腦螢 幕上’消費者利用一攜帶型裝置讀取顯示出之身分識別標籤，並取回 相關宣傳媒體及資訊；舉例來說，一家庭式購物頻道在介紹一項商品 時，可顯示出此商品之身分識別標籤，如快速回應碼，使用者便可輕 易地取得商品之相關宣傳媒體及附加資訊，或可輕易地下訂單。此實 施例亦可供消費者在播放電視廣告期_時取回宣傳媒體及資訊或下 訂f。於節目或廣告播送_，㈣幕的一小部分上可騎身分識別 標籤，消費者利用一行動裝置來讀取身分識別標籤。 在本發明之另一實施例中係利用複數身分識別標籤，舉例而言， 一身分識別標籤連結_品資訊，而另-身分識難_連結至二商 品訂購伺服器。 两 本發明所提供之方法可廣泛使用於多種應用上，例如， f用者手冊係以電子格式儲存在—中央舰器中當—消費者需:更 上’孩祕^_型裝置讀取商品或包裝 資訊St，用者手冊。消費者不需要輸入型號或其他 、 因此岣費者可輕易獲得與商品相關之附加資訊。 200949780 用係提供消f者藉由讀取商品或圖片上之身分識別標籤的 宣傳媒體’例如如何組裝之介紹影片。使用者亦可藉由讀 取讀取商品或包裝上之身分識別標籤來取得-商品之處方。 $一應用係提供消費者取得相關資訊之翻譯，舉例而言，若一商 ίf者不㈣語言職，職取躲獅賴可提供相 關資訊之語s選項以供消費者選擇。 =，本發明之實施例中身分識別標籤係伴隨著商品且可在商 口口之存續期間内之任何時間取得相關宣傳媒體及資部。 © 分實_巾，㈣者可選擇要取之宣傳 =舉例而言，若辦看到-商品並想了解其二= 在部分實施财，㈣者由可祕體及資歡選項錢 要取回之相關宣傳媒體及資訊以何種格式呈現。 ^部分實施射，可用侧宣傳_及資訊 :者取回之前便呈現給消費者’而繼再從中選擇要取 似上㈣者’僅為本㈣之較佳實關耐，並_來隈^ 發明實施之範圍。故即凡依本發明巾雜圍所述之特 = 均等變化或修飾，均應包括於本發明之申請專利範圍内。所為之 【圖式簡單說明】 圖至第1C圖為本發明中宣傳媒體及資訊掏取系統之一實施例示 第2A圖為一快速回應碼之範例示意圖。 第2B圖為一無線射頻識別標籤之範例示意圖。 第2C圖為一商品條碼之範例示意囷。 第3A圓至第3D圖為本發明中取得一物件相關資訊之—方法實施例之 200949780 流程圖。 【主要元件符號說明】 100宣傳媒體及資訊擷取系統 105商品 110身分識別標籤 120身分識別標籤讀取機 130網路 140網路伺服器 150顯示器 © 200快速回應碼 210無線射頻身分識別（RFID)標籤 220商品條碼 ❹ 12In the embodiment shown in FIG. 3D, step 303 identifies the tag reader to detect and read the identity identification tag, and in step 320, the identity tag reader accesses the server storing the media and information, and then In step 321, the server transmits the promotional media and additional information to a public display, such as a television. In another embodiment of the present invention, the identity identification tag is displayed on a television or a computer screen. The consumer uses a portable device to read the displayed identity identification tag and retrieve the relevant promotional media and information; for example, When a home shopping channel introduces a product, it can display the identity identification label of the product. For example, the quick response code allows the user to easily obtain the relevant promotional media and additional information of the product, or can easily place an order underground. This embodiment is also available for consumers to retrieve promotional media and information or to order f during the TV commercial period. A small part of the program or advertisement broadcast _, (4) can be used to capture the identification tag, and the consumer uses a mobile device to read the identity identification tag. In another embodiment of the present invention, a plurality of identity identification tags are utilized, for example, an identity identification tag is linked to the product information, and another identity is difficult to connect to the two product ordering server. The methods provided by the two inventions can be widely used in a variety of applications. For example, the f user manual is stored in an electronic format in a central ship - when the consumer needs to: read the product of the 'child secret ^_ type device Or packaging information St, user manual. Consumers do not need to enter a model or other, so the payer can easily obtain additional information related to the product. 200949780 The department provides a promotional media for reading the identity tag on the product or image, such as how to assemble the introductory film. The user can also obtain the product side by reading the identification tag on the product or package. The $1 application provides translations for consumers to obtain relevant information. For example, if a business person does not (4) a language job, the job thief can provide the relevant information language s option for consumers to choose. =, in the embodiment of the present invention, the identity identification tag is accompanied by the product and can be obtained at any time during the duration of the business port. © 分实巾, (4) Those who can choose to take the promotion = for example, if you see - the goods and want to know the second = in part of the implementation of the financial, (4) by the secret body and the capital option to get back In what format the relevant promotional media and information are presented. ^ Partial implementation of the shot, available side propaganda _ and information: the person will be presented to the consumer before retrieving 'and then choose from the above (4) who are only the best (4), and _ to 隈 ^ The scope of the invention. Therefore, any particular change or modification as described in the present invention should be included in the scope of the present invention. BRIEF DESCRIPTION OF THE DRAWINGS [FIG. 1C] FIG. 1C is an exemplary embodiment of a promotional media and information capture system of the present invention. FIG. 2A is a schematic diagram of an example of a quick response code. Figure 2B is a schematic diagram of an example of a radio frequency identification tag. Figure 2C is an illustration of a product barcode. 3A to 3D are flowcharts of the 200949780 of the method embodiment for obtaining information about an object in the present invention. [Main component symbol description] 100 publicity media and information retrieval system 105 product 110 identity identification tag 120 identity identification tag reader 130 network 140 network server 150 display © 200 quick response code 210 wireless radio frequency identification (RFID) Label 220 product barcode ❹ 12