200844890 九、發明說明： 【發明所屬之技術領域】 本發明係關於-種使用全球資源定位器(URL)之網站廣告供應方 法及其系統。更詳而言之，本發明係關於一種使用全球資源定位器(咖) 之網站廣告供應方法及其純，其中侧於經由一_全球資源定位 器進行拍賣而設定特定廣告，將對應廣告透過一應用程式之使用者介 面螢幕顯示，從而產生廣告費用並提供廣告點數。 【先前技術】 網際網路提供眾多資料庫可供進行簡易資訊檢索與接收。目前資料 庫檢索魏提供的-種服務’係使廣告所有人根據檢索者進行全球網 路查詢之檢索料絲位置進行㈣賴，並基於位以付費用之作 業。其中’廣告繼糊料包_蝴繼額，㈣ 不於列表中的資料係包含標題、—段簡綠述與可闕之超連結或 全球資源定位器位置。 當網路使用者將—檢索關鍵字輸人-網際網路搜尋_，即會產生 對應之齡_單，喊糾_狀_基_支付費用 因此使廣告產生 之方式對齡·纽果料的廣告進行讀競標， 、 特定的收益。 而廣告所有人可預先 對應廣告收益的廣告f用以單位方式計價， 支付或事後支付該廣告費用。 每次單位點選或單位曝光 通#如冑告費用支付模式之範例， 200844890 時間產生-單位廣告費(單位闕費或單位曝光費），並計算特定廣告 期間的總闕次數或麵光次數，㈣次絲以單位廣告費，因而算 出總計廣告費用。 目前常見_路廣告方法包括在設紐判擎的搜尋網站檢索 清單上提供廣告、所搜義鍵字廣告，以及直接於_顯示各種 廣告(橫幅廣告、躍出視窗廣告、贊助者廣告等)等等。200844890 IX. DESCRIPTION OF THE INVENTION: TECHNICAL FIELD OF THE INVENTION The present invention relates to a website advertisement supply method using a global resource locator (URL) and a system therefor. More specifically, the present invention relates to a website advertisement supply method using a global resource locator (coffee) and a pure method thereof, wherein a specific advertisement is set on the side of an auction via a global resource locator, and the corresponding advertisement is transmitted through a The user interface of the application is displayed on the screen to generate advertising costs and provide advertising points. [Prior Art] The Internet provides a number of databases for easy information retrieval and reception. At present, the database search provides a kind of service that allows the advertisement owner to perform the search for the position of the silk thread based on the global network query of the searcher, and based on the fee for the job. Among them, the advertisements are in the paste package, and the data in the list contains the title, the simple description and the hyperlink or the global resource locator location. When the network user will search for the keyword input-internet search_, it will generate the corresponding age_single, call the correction_form_base_payment fee, so the way the advertisement is generated is the age-sensitive Advertising to read and bid, specific income. The advertisement owner can use the advertisement f corresponding to the advertisement income in advance to calculate the unit price, pay or pay the advertisement fee afterwards. Each unit click or unit exposure pass #, such as the example of the payment fee payment mode, 200844890 time generation - unit advertising fee (unit fee or unit exposure fee), and calculate the total number of times or the number of times of exposure during a specific advertising period, (4) The secondary yarn is calculated by the unit advertising fee, thus calculating the total advertising cost. At present, the common _ road advertising method includes providing advertisements, searched keyword advertisements, and displaying various advertisements (banner advertisements, jump-out window advertisements, sponsor advertisements, etc.) directly on the search website search list. Wait.
因此需要發展-種新賴的廣告提供方式以期兼顧安全性與廣告收 益，該方法應藉由-應歸式提供廣告，因而在廣告之提供與該網站 亚不相關的情況下’該廣告_站的影響可降至最低，且該方法可就 該廣告供應支付對應的廣告點數。 ’ 【發明内容】 據此，本發明的目的之-係在提供-種使用全球資財位器出價 競標之網站廣告供應方法，其克服朗技術的問題，__應用程式 在-網際網路咖上提供廣告，而於供繼之瞻不對網站造 成限制，因此可確保廣告之安全性。 本發明的目的之-係在提供—種制全球資源定 之網站廣告供應方法與其錢，-透過_师的方錢行廣告t l並對-_提供者與__鱗相騎提供廣姆光與廣告點 選點數，藉以確保一定的廣告收益。 為達成上述之目的’在—種使用—顧程式配合—網路輕_ —網站的廣告提供方式中，提供-種使用-全球資源定位器 7 200844890 _brmRe—atof ’ 告供財法補包含 步驟⑷就在肌提供-廣告之目_進行—胁靖應網站 肌之拍賣；步驟·據拍賣得標結果，使設定至該網站狐的廣 告經由-應餘式雜用者介_示：以歸驟_據於該網站 URL的廣告顯示提供一廣告點數。 為達成上述之目的，在-種使用應用程式配合網路濁覽器與網站 之廣告供應綠中，提供-種使用_全球㈣定位器（Unif_ Res峨e Locator，URL)的網站廣告供應系统，其係包含：一管理伺 服器，針對-欲於該網站URL播放的廣告執行拍賣，並根據得標廣告 從一應賊紅曝級數及轉妓計算廣告f，且根據該廣告 在該網站的«缝或_缝增加—廣絲數，讀賴廣告點數 存入-造訪該網站之訪客的點數資訊，並管理之卜廣告所有人終端 機，對-欲經由該應用程式提供—廣告的網站亂進行出價競標，並 從-官理伺縣接收—關於該廣告費的費用詢問内容，該廣告費之計 异係根據該得標廣告之曝光:欠數與輯缝，而後支付—對應廣告 費，-網站提供者終端機’當從該管理舰器取得關於該網站亂 之-廣告，硫難賣巾之得標廣告基於該應贿式播鱗，其經由 "亥g理伺服g查核-根據—對應廣告之曝光次數與點缝而儲存之 關於廣告曝光點數與廣告點選點數之點數資訊；以及_訪客終端 機’女裝執行s亥應用程式’並根據當該網站受訪時透過該應用程式之 使用者介面提供的廣告，經由該管理伺服器查核—對應該廣告之曝光 8 200844890 次數與點次數之關於一廣告曝光點數與廣告點選點數之點數資訊。 透過本發明使用URL出價競標之_廣告供應方法及其系統，由 於每-網輯解—狐，不需經_網站狐提供者之許可即可經由 一應用程式播放該廣告之方式穩定提供廣告。 此外，可藉__類_ #促進廣告競爭，根據—播放廣告 的曝光次數與點選次數所支付的廣告點數提昇廣告收益。 【實施方式】 本發明提供-使用全球資敎位器亂(祕_ Res_e 出<貝双&之網站廣告供應方法，其係包含：步驟⑻爲於—網站服^提 供-廣告而進行基於該_亂之拍# ;步驟⑼根據拍f得標結果， 將設定於該URL之該廣告經由—顧程式之使用者介赌放；以及， 步驟(C)根據播放於該網站URL之廣告產生一廣告點數。 以下將分別就所附各圖式說明本發明之較佳實施例。 第-圖說明本發明使用URL競標的網站廣告供應系統之一種實施 方式。 本發明之纽包含-管_顧(_、—網_路(2⑽）、一廣告 所有人終端機(3()0)、-_提供者終端機(铜)與—訪客終端機(5〇〇)。 該管理伺服器(100)係經由該網際網路(2〇〇)分別與該廣告所有人終 端機(3〇〇)、該網站提供者終端機(4〇0)與該訪客終端機(5〇〇)連結，因而 形成一相互連結之網路架構。 該管理舰器⑽)在基於-網站咖(全球資源定位器)的廣告拍 200844890 賣中得標，該網站URL經由網路與安裝執行於該廣告所有人終端機(3〇〇) 之應用程式(10)、該網站提供者終端機(400)與該訪客終端機(5〇〇)連 結，並且，當與該得標廣告連結時，控制該得標廣告使其顯示於該應 用程式(10)之螢幕，接著儲存根據該廣告顯示情形所計得廣告費的廣告 資訊，且產生一關於一對應廣告費的費用詢問内容，並將該費用詢問 内谷提供至该廣告所有人終端機(100)，產生包含支付給該訪客終端機 (500)廣告點數之該點數資訊，並產生該點數支付内容，將該點數支付 内容提供至該訪客終端機(500)。該管理伺服器（1〇〇)之功能係在該網站 URL進行的拍賣終，根據該網站(2〇)的知名度，將關於對應網站_的 競才示彳貝格依咼低排序。且當該得標廣告連接一對應之網站時，該 得標廣告經由該應用程式播放，而後依據廣告曝光次數與點選次數計 算廣告費。 根據該計得廣告費產生該費用詢問内容，當該廣告所有人終端機 (300)查詢該產生之費用詢問内容而付款時，產生並儲存支付資訊。 顯示於該應用程式(1〇)之廣告可分為經由該網站(2〇)顯示之曝光次 數與點選次數，藉由使用該應用程式之即時網站URL查核功能，產生 一廣告資訊，亦可進一步包含一網管理伺服器(1〇〇)與該廣告所有人終 端機(300)連結’接收會員加入並儲存該會員資訊，且當該網站(2〇)要求 之廣告服務提供時，根據服務程序決定廣告類型，並設定當與該網站 URL(20)連結時所要顯示的廣告。 廣告類型為廣告服務之型態，並包含一文字廣告、一橫幅廣告(3£> 200844890 影像廣告、動畫廣告或影像廣告）。 —當設定顯示廣告的咖以供競標者⑽，且產生得標結果後，即決 —X廣口於〇、’勺期間内之每一連線(cpi'點腦連線)費用，與接觸期間 母-人點選(CPC)費用。The CPI and該CPI與cpc可根據該管理飼服器(励) 提供者之政策蚊，且該廣告費可根據該廣告於合_間内之曝光次 數與點選次數計算。 田關於麟告服務要求的程序進行時，喊於該管糊服器(娜） 的貝料庫可賴廣告資訊(廣告麵、合約_、CPI、cpc等等)進行 管理。 在此詳述該應用程式。當網際網路劉覽器(intemet browser)執行並 與網際網路網絡劉覽器(intemet web browser)連結時，該應用程式⑽ 執行並和:供一使用者介面，其中該使用者介面可對網際網路(200)之各 種内容(文字、影像、3D影像等等)進行儲存或編輯，而一對應内容連結 於兩名使用者之間，藉已形成一社群架構。 在此，該網際網路網絡瀏覽器可能為微軟(Micros〇fl)網際網路探險 加(internet explorer)、網景公司(Netscape)的網景瀏覽器(Netscape)、莫兹 拉(Mozilla)的火狐(fire fox)中之任一種，本發明並不加以限制。 該應用程式(10)利用一顯示於該網際網路網絡瀏覽器中一部分的 使用者介面，且當使用者不欲觀看時，該對應介面螢幕可加以關閉； 同時’該使用者介面榮幕的尺寸與設計可加以變換，且可使用即時網 站URL功能即時詢問一網站URL，並將該網站url提供至該管理伺服 11 200844890 器(100)。 在經由該應用程式⑽提供該廣告時，可經由使用該應用程式⑽ 所提供的廣告時間設定功能(使用者介面)設定一所欲顯示的廣告時間。 在》亥應用私式(10)安裝執行之狀態下，當使用者與網站(2〇)連 結’-對應廣告經由該應賊式⑽之烟者介面播放於使用者眼前， 且5亥應耻式(10)可控麟應廣告顯示結束的時間、星麟與曰期。 透過-登入功能之登入程序產生一會員資訊，且產生的會員資訊提 供至該管理伺服器（100)。 以下將詳述該廣告資訊、會員資訊、點數資訊與該支付資訊。 由於該網際網路(200)係基於習用之網際網路架構，在此不加贅述。 廣告所有人終端機(300)之目的在向該管理伺服器(1〇〇)提出要求， 使廣σ It由使用該應用程式而播放，其通常為一桌上型電腦、一筆 圯型電細、一個人數位助理(pDA)、一超可攜式個人電腦或一 掌上型電腦，但本發明並不加以限制。 詳而a之’该廣告所有人終端機(3〇〇)與該管理伺服器(1⑻)連結， 在拍賣中出價競標，該拍賣係並根據播放廣告的廣告種類、基於該廣 告種類的廣告曝光次數費用、每次點選費用、廣告播放合約期間與播 放該廣告之網站URL等訂定。該廣告所有人終端機(300)基於出價與播 放廣告曝光次數與點選次數計算廣告費，可經由該管理伺服器(1〇〇)所 提供的費用詢問内容查核該廣告費資訊。 該網站終端機(400)經由該網際網路(200)連結至該管理伺服器 12 200844890 (ioo) ’其可為—桌上型電腦、一筆記型電腦、一個人數位助理(PDA)、 一超可攜式個人電腦(UMPC)或一掌上型電腦，但本發明並不加以限 制。 該網站終端機(400)可直接連結至該管理伺服器(100)提出廣告服務 邀求。當一對應廣告在對應該廣告之拍賣中成功標出，根據該播放廣 告之曝光次數與點選次數向該管理伺服器(100)支付該廣告費。 如果該廣告係直接由該網站提供者終端機(400)提供，則符合該網 站(2〇)目的的特定廣告，例如，一公益廣告、協尋失蹤兒、或其他宣導 廣告等可進行播放。 此時’對應網站提供者不會收到基於該公益廣告曝光次數與點選次 數所計算的廣告點數，而是經由—特定設定功能在廣告取得前收到一 對應該廣告收益的練。精於此技藝人士應可了解上述設定功能可輕 易以各種型態達成。 該訪客終端機(500)之功能在安裝並執行該應用程式(10)，且連結於 _際網路_)’其可為一桌上型電腦、—筆記型電腦、一個人數位 助理(PDA)、一超可攜式個人電腦(UMPC)或一掌上型電腦，但本發明 並不加以限制。 該訪客終端機(500)中搭載該應用程式(10)。因此在該程式安裝執行 的情況下，當該訪客終端機(500)經由一網際網路網絡瀏覽器連結於— 特定網站，則設定於該連結網站(20)的廣告播放於該應用程式(10)的使 用者Μ面螢幕，亦即使該廣告呈現於對應訪客終端機(500)之螢幕。 13 200844890 曝光次數的計算使用該應用程式(10)的一即時網站^查核功能 依據網站(20)的種類進行計算，根據一特定時間中該廣告的曝光次數·， 當產生該廣告時，產生之該廣告傳送到；f理伺服器(1〇〇)，因此管理飼 服器（100)言十#收到的資訊並產生及儲存將付給該訪客的該廣告點 數，以及產生一特定期間内之該點數支付内容以供查核。 在該訪客終端機(500)執行該應用程式⑽之情形下，連結至該網站 (20)即產生有關叹疋於该對應網站(2〇)之廣告的該廣告點數。 第二圖說明本發明之-實施例使用狐出價競標的網站廣告系統 中一管理伺服器之詳細架構。 如第二圖所示，該管理伺服器(100)包含一網站供應單元(1〇1)、一 廣告費計算單耐舰）、—付費控制單元⑽）、—廣告曝光點數計算單 兀(104)、一廣告點選點數計算單元(1〇5)、一程式合作單元(1〇6)、一廣 口資几資料庫(IG7)、-會員資訊資料庫(⑽）、—點數資訊資料庫(應) 以及一付費資訊資料庫(11〇)。 4網站供應單元(1〇1)提供一網頁，該網頁從該管理伺服器（1⑻)接 收會員資訊，該等會員資訊係來自於使用訪客終端機()或廣告終端 機(300)之會員加入。 忒網站供應單兀(101)就以網站的種類提供該廣告經由該廣告 所有人終端機()進行-拍賣並設定一競標價袼，錢定一曝光次數 (曝光時間）、-合_間、-每次曝光時間費、以及—每次闕費，並 根據該該得標廣告播放的合約期間内之曝光次數與點選次數計算廣告 14 200844890 費，而後提供一網頁以供查核載有該計得廣告費之該費用詢問内容。 在该管理飼服器（1〇〇)為於一對應網站URL(由該網站提供者註冊) 提供廣告所進行之拍賣後’該網站供應單元(1〇1)在對應網站上提 供-網頁以撼核-點數支付内容，藉以根據該廣告曝光次數與點選 次數支付該廣告點數。該網站提供單元(1〇1)提供一網頁用以查核一點 數支付内容，因此根據經由該應餘式之—對應廣告曝敍數與點選 次數產生之該廣告點數可被支付。 該廣告所有人終端機(300)為所欲播放之廣告製作合約時，該 廣告費計算單元_使用-對應廣告之每次曝光費用、每次點選費 用、-特定期間(合約_)播放廣告之曝光次數與點選次數計算一廣告 費。 、 雜費控制單元(1〇3)透過該廣告所有人終端機(3〇〇)進行付款作業 以支付該廣告合約期間之廣告播放費用。 /付τ人作業根據該廣告費計算單元（102)計算 而传之廣告費產生並提供—鮮内容，並#從_告所有人終端機(獅） 查核該帳勒容較付之，碰產生—支付㈣，傳賴支付資訊 之付費資訊資料庫(11〇)。 ;κ。費之支付方式可為預付式或後付式，本發明並不加以限 制。 /尹、口 ；光』數计算單切叫根據該廣告之曝光次數增加該廣告 +光·德並將之儲存於該_提供者_數資訊巾，並當該廣告藉由 15 200844890 <對應、獅咖而減時，輯廣告曝光讀增加該廣告曝光點 數，且將之齡於該訪魏崎:_，錢㈣糊_存點數。 、該廣告曝光點數之增加係根據廣告之曝光缝域合儲存於該點 數貧訊，數資訊係根據—點數提供縣(網頁或訪客)而產生。 轉疋期間係设定-時期以依年 '月或週數詢問點數，可依年、月 或週數查核支付的點數支付内容。 4廣告點選點數計算單元㈤习對一對應網站狐要求一廣告並經 X拍貝顯不韻告出價，且當_對應廣告被點選時，該廣告點選點 數根據該廣告之輯讀增加，儲存該_舰者的錄魏。當該 廣告藉由造訪-對應卿咖被點料，其儲存於該訪客之點數資 訊，且分別計算個人該儲存點數資訊。 程式合作單元阐具有—協定，該協定具有—與該應用程式⑽ 為資料溝通之特定相容性，與該網際網路網絡瀏覽器配合。 亦即，可經由該應用程式⑽接收該廣告資訊、會員資訊、點數資 訊與支付資訊。 該廣告資訊資料庫(1〇7)接收該應用程式⑽或該管理伺服器(⑽） 產生之廣告資訊，並將之儲存於資料庫。 該廣告資訊包括廣告種類、合約曝光次數、合約點選次數、一合約 期間之曝光次數(實際曝光次數）、一合約期間之點選次數(實際點選次 數）、每次曝光費用、每次點選費用、廣告合約期間與廣告費。 在此，該合_光次數代表廣告合财訂定在該合約綱曝光之次 16 200844890 訂定在該合_獨點選之次 算該廣告_之方法將於下 數。該合約點選次數代表代表廣告合約中 數。根據合約曝光次數與合約點選次數計 文詳述。 會員資訊資料庫⑽)將由該管理伺服器(刚)產生之會員資訊存入 資料庫。 、貝。子 會員資訊包含會員ID、會員密碼、内建識別號碼等等。Therefore, there is a need to develop a new way of providing advertisements with a view to balancing security and advertising revenue. The method should provide advertising by means of - and therefore, in the case where the advertisement is not related to the website, the advertisement_站The impact can be minimized, and the method can pay for the corresponding advertising points for the advertising supply. According to the present invention, the object of the present invention is to provide a website advertisement supply method using a global financial position bidding bid, which overcomes the problem of the technology, __application in the Internet cafe Advertising is provided, and the succession of the website does not limit the website, thus ensuring the security of the advertisement. The purpose of the present invention is to provide a method for providing an advertisement for a global resource website, and to provide money, through the advertisement of the teacher’s party, and to provide a light and advertisement for the provider. Click on the number of points to ensure a certain amount of advertising revenue. In order to achieve the above purpose, 'in-use---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Just in the muscle supply - the purpose of the advertisement _ carry out - the threatening of the site muscle auction; the steps according to the results of the auction, so that the advertisement set to the website fox via the _ _ _ _ _ _ _ _ _ _ According to the advertisement of the website URL, an advertisement point is provided. In order to achieve the above objectives, a website advertisement supply system using the _Global (four) locator (Unif_Res峨e Locator, URL) is provided in an advertisement application network that cooperates with the network Navigator and the website. The system comprises: a management server, performing an auction for an advertisement to be played on the URL of the website, and calculating an advertisement f according to the winning advertisement and the conversion according to the winning advertisement, and according to the advertisement on the website «Sew or _ seam increase - wide number of silk, read the number of advertising points - visit the point information of visitors to the site, and manage the advertising owner terminal, to - through the application - advertising The website bids in a random bid and receives it from the official government. The inquiry about the cost of the advertising fee is based on the exposure of the winning advertisement: the number of debts and the seams, and then the payment—corresponding to the advertisement Fee, - website provider terminal 'When the website is obtained from the management ship, the advertisement for the website is advertised, and the advertisement for the sulphur-stricken towel is based on the bribe-style broadcast, which is checked by " -According to - corresponding advertising The number of exposures and spotted information about the number of advertisement exposure points and the number of points selected by the advertisement; and the _guest terminal 'women's executive s application' and through the application when the website is interviewed The advertisement provided by the user interface is checked by the management server - the exposure information of the advertisement 8 200844890 times and the number of points about the number of advertisement exposure points and the number of advertisement points. By using the URL bidding method and the advertisement method of the present invention, the advertisement can be stably provided by means of an application to play the advertisement without the permission of the website fox provider. In addition, __ class_# can be used to promote advertising competition, and the advertising revenue can be increased according to the number of advertisements paid for the number of times the advertisement is played and the number of clicks. [Embodiment] The present invention provides a method for using a global asset locator (secret _ Res_e out < Beishuang & website advertising supply method, which comprises: step (8) is based on - website service provided - advertisement The step (9) according to the result of the f-score, the advertisement set at the URL is placed by the user of the program; and, the step (C) is generated according to the advertisement played on the URL of the website. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The preferred embodiments of the present invention will be described below with reference to the accompanying drawings. Fig. 1 illustrates an embodiment of a website advertisement supply system using URL bidding according to the present invention. Gu (_, - network _ road (2 (10)), an advertising owner terminal (3 () 0), - _ provider terminal (copper) and - visitor terminal (5 〇〇). The management server ( 100) is connected to the advertisement owner terminal (3〇〇), the website provider terminal (4〇0), and the visitor terminal (5〇〇) via the Internet (2〇〇), respectively. Thus forming a network structure that is interconnected. The management vessel (10) is based on a wide range of website-based (global resource locators)告拍200844890 The winning bid, the website URL is installed via the network and the application (10) executed by the advertisement owner terminal (3〇〇), the website provider terminal (400) and the visitor terminal (5〇〇) a link, and when linked to the winning advertisement, controlling the winning advertisement to be displayed on the screen of the application (10), and then storing the advertisement for the advertising fee according to the advertisement display situation Information, and generating a fee inquiry content for a corresponding advertising fee, and providing the fee inquiry valley to the advertisement owner terminal (100), generating the advertisement point including the payment to the visitor terminal (500) Pointing the information and generating the point payment content, and providing the point payment content to the visitor terminal (500). The function of the management server (1〇〇) is at the end of the auction of the website URL, according to The popularity of the website (2〇) will be sorted according to the competition of the corresponding website _, and when the winning advertisement is connected to a corresponding website, the winning advertisement is played through the application, and then Based on the number of times the ad was exposed The number of clicks is used to calculate the advertising fee. The fee inquiry content is generated according to the calculated advertising fee, and when the advertising owner terminal (300) queries the generated fee inquiry content for payment, the payment information is generated and stored. Displayed in the application. The advertisement of the program (1〇) can be divided into the number of exposures and the number of clicks displayed on the website (2〇), and an advertisement information can be generated by using the instant website URL check function of the application, and can further include a network. The management server (1〇〇) is connected with the advertisement owner terminal (300) to receive the member to join and store the member information, and when the website (2〇) requires the advertisement service to be provided, the advertisement type is determined according to the service program. And set the advertisement to be displayed when linking to the website URL (20). The ad type is the type of ad service and includes a text ad, a banner ad (3£> 200844890 image ad, animated ad or image ad). - When setting the advertisement for displaying the advertisement for the bidder (10) and generating the result of the bid, the decision is made - X Guangkou Yu, "Cpi's brain connection" during the scoop period, and the contact period Female-to-person (CPC) fees. The CPI and the CPI and the cpc may be based on the policy of the management feeding device, and the advertising fee may be calculated according to the number of exposures and the number of times of the advertisement in the advertisement. When the process of requesting the service requirements of Lin is carried out, the management of the information (advertising, contract_, CPI, cpc, etc.) of the tubeware (Na) is called. The application is detailed here. When the Internet browser executes and connects to the Internet web browser, the application (10) executes and: provides a user interface, wherein the user interface is The various contents of the Internet (200) (text, video, 3D video, etc.) are stored or edited, and a corresponding content is linked between two users, thereby forming a community structure. Here, the Internet browser may be Microsoft (Micros〇fl) Internet explorer (Internet Explorer), Netscape's Netscape browser (Netscape), Mozilla (Mozilla) Any of the firefoxes, the invention is not limited. The application (10) utilizes a user interface displayed on a portion of the Internet web browser, and when the user does not want to view, the corresponding interface screen can be closed; and the user interface is honored The size and design can be changed, and an instant website URL function can be used to instantly query a website URL and provide the website url to the management server 11 200844890 (100). When the advertisement is provided via the application (10), an advertisement time to be displayed can be set by using an advertisement time setting function (user interface) provided by the application (10). In the state where the installation of the private application (10) is performed, when the user connects to the website (2〇), the corresponding advertisement is played in front of the user through the smoker interface of the thief (10), and 5 Hai should be ashamed. (10) Controllable Lin should display the end of the advertisement, Xinglin and the period. A member information is generated by the login function of the login function, and the generated member information is provided to the management server (100). The advertising information, member information, point information and payment information will be detailed below. Since the Internet (200) is based on a conventional Internet architecture, it will not be described here. The purpose of the advertisement owner terminal (300) is to make a request to the management server (1) to enable the broadcast to be played by the application, which is usually a desktop computer, a type of computer A number of assistants (pDA), a super portable personal computer or a palmtop computer, but the invention is not limited. Specifically, the advertisement owner terminal (3〇〇) is linked with the management server (1(8)), and bids for bidding in the auction, and the auction is based on the type of advertisement for playing the advertisement and the advertisement based on the advertisement type. The cost of the number, the cost per click, the period during which the advertisement is played, and the URL of the website where the advertisement is played are set. The advertisement owner terminal (300) calculates an advertisement fee based on the bid and the number of times the advertisement is exposed and the number of clicks, and the advertisement fee information can be checked via the fee inquiry content provided by the management server (1). The website terminal (400) is connected to the management server 12 via the Internet (200). 200844890 (ioo) 'It can be a desktop computer, a notebook computer, a digital assistant (PDA), a super A portable personal computer (UMPC) or a palmtop computer, but the invention is not limited. The website terminal (400) can be directly linked to the management server (100) to make an advertisement service invitation. When a corresponding advertisement is successfully marked in the auction corresponding to the advertisement, the advertising fee is paid to the management server (100) according to the number of exposures of the broadcast advertisement and the number of clicks. If the advertisement is directly provided by the website provider terminal (400), a specific advertisement that meets the purpose of the website (for example, a public service advertisement, a missing child, or other advertisement advertisement can be played. . At this time, the corresponding website provider will not receive the number of advertisement points calculated based on the number of exposures and the number of clicks of the public service advertisement, but receive a pair of advertisements corresponding to the advertisement income before the advertisement is obtained through the specific setting function. Those skilled in the art should be able to understand that the above setting functions can be easily achieved in various forms. The function of the guest terminal (500) is to install and execute the application (10), and is connected to the Internet_), which can be a desktop computer, a notebook computer, and a digital assistant (PDA). An ultra-portable personal computer (UMPC) or a palmtop computer, but the invention is not limited. The application (10) is mounted in the guest terminal (500). Therefore, in the case where the program is installed and executed, when the guest terminal (500) is connected to the specific website via an internet browser, the advertisement set on the link website (20) is played in the application (10). The user's face screen, even if the advertisement is presented on the screen corresponding to the visitor terminal (500). 13 200844890 The calculation of the number of exposures using an instant website ^ check function of the application (10) is calculated according to the type of the website (20), according to the number of exposures of the advertisement in a specific time, when the advertisement is generated, The advertisement is transmitted to the server (1〇〇), thus managing the information received by the feeder (100) and generating and storing the number of advertisement points to be paid to the visitor, and generating a specific period. The points within the payment are for review. In the case where the guest terminal (500) executes the application (10), linking to the website (20) generates the number of advertisement points for the advertisement sighing on the corresponding website (2〇). The second figure illustrates the detailed architecture of a management server in a website advertising system using a fox bidding in accordance with the present invention. As shown in the second figure, the management server (100) includes a website supply unit (1〇1), an advertisement fee calculation unit (resistance control unit), a payment control unit (10), and an advertisement exposure point calculation unit ( 104), an advertising point selection point calculation unit (1〇5), a program cooperation unit (1〇6), a wide-mouth information database (IG7), a member information database ((10)), - points Information database (should) and a paid information database (11〇). 4 The website supply unit (1〇1) provides a webpage that receives membership information from the management server (1(8)), and the member information is from a member using the visitor terminal () or the advertisement terminal (300). .忒 The website supply order (101) provides the advertisement by the type of the website through the advertisement owner terminal () and auctions and sets a bid price, the number of exposures (exposure time), -he _, - each exposure time fee, and - each levy, and calculate the advertisement 14 200844890 fee based on the number of exposures and the number of clicks during the contract period during which the winning advertisement is played, and then provide a web page for checking the meter The fee for the advertising fee is asked. After the management feeding device (1〇〇) is provided for the advertisement of a corresponding website URL (registered by the website provider), the website supply unit (1〇1) is provided on the corresponding website- The nucleus-point payment content is used to pay the advertising point based on the number of times the advertisement is exposed and the number of clicks. The website providing unit (1〇1) provides a web page for checking a point of payment content, so the number of advertisement points generated according to the number of corresponding advertisements and the number of clicks via the remaining type can be paid. When the advertisement owner terminal (300) creates a contract for the advertisement to be played, the advertisement fee calculation unit _ uses - corresponding advertisement for each exposure fee, each click fee, - specific period (contract _) to play the advertisement The number of exposures and the number of clicks are calculated as an advertising fee. The miscellaneous control unit (1〇3) performs a payment operation through the advertisement owner terminal (3〇〇) to pay the advertisement playing fee during the advertising contract period. /paying the person's homework according to the advertising fee calculation unit (102) calculated and generated by the advertising fee generated and provided - fresh content, and # from the _ Owner's terminal (lion) check the account is more expensive, the collision occurs - Payment (4), a paid information database (11〇) that relies on payment information. ;κ. The payment method may be prepaid or postpaid, and the invention is not limited thereto. /Yin, mouth; light number calculation single cut call according to the number of exposures of the advertisement to increase the advertisement + light·de and store it in the _provider_number information towel, and when the advertisement is corresponding to 15 200844890 < When the lion is reduced, the advertisement exposure reading increases the exposure points of the advertisement, and will be older than the visit to Weiqi: _, money (four) paste _ deposit points. The increase in the number of exposure points of the advertisement is generated according to the exposure gap of the advertisement, and the number information is generated according to the number of points provided by the county (webpage or visitor). During the transition period, the set-period is used to check the number of points in the month or the number of weeks. The payable points can be checked according to the year, month or week. 4 advertising point selection point calculation unit (5) Xi to a corresponding website fox requires an advertisement and X-rays show no bidding, and when the _ corresponding advertisement is clicked, the number of points selected by the advertisement is based on the advertisement Read increase, store the _ ship's record Wei. When the advertisement is received by the visit-corresponding clerk, it stores the credit information of the visitor, and calculates the personal storage point information separately. The program cooperation unit has an agreement that has - a specific compatibility with the application (10) for data communication, in conjunction with the Internet web browser. That is, the advertisement information, member information, point information, and payment information can be received via the application (10). The advertisement information database (1〇7) receives the advertisement information generated by the application (10) or the management server ((10)) and stores it in the database. The advertising information includes the type of advertising, the number of contract exposures, the number of contract clicks, the number of exposures during a contract period (the actual number of exposures), the number of clicks during a contract period (the actual number of clicks), the cost per exposure, each time Optional fees, advertising contract period and advertising fees. Here, the number of _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ The number of times the contract is selected represents the number of contracts in the advertising contract. It is detailed according to the number of contract exposures and the number of contract clicks. The member information database (10) stores the member information generated by the management server (just) into the database. ,shell. Sub-member information includes member ID, member password, built-in identification number, and so on.
該數資訊資料庫(應)儲存點數魏，該點數魏包含由該管理伺 服器(100)產生之一廣告點選點數與一廣告曝光點數。 此時’該點數資訊包含由各人提供之廣告點數(廣告曝光點數與廣 告點選點數）’並包含個人編碼以分_存個人之廣告點數(訪客或網站 提供者之種類）。 當關於廣告費之費用詢問内容經由該廣告所有人終端機(300)查核 並支付，該管理伺服產生對應支付資訊，傳送至該付f資訊資 料庫(110)以茲儲存。 在此，該支付資訊基本上包括-支付縣(公司名稱或個人姓名或 ID號碼）、支付金額、支付次數、支付銀行帳號與帳號所有人。 第三圖為-流程圖，說明本發明之-實施例使用URL出價競標之網 站廣告供應方法播放廣告之私序。第四圖為一流程圖，說明當本發明 之一實施例使用URL出價競標之網站廣告供應方法播放廣告以及廣告 費之計算與支付程序。第五圖為一流程圖，在本發明之一實施例使用 URL出價競標之網站廣告供應方法中，廣告所有人在拍賣中對廣告出 17 200844890 知及*f應该出價之位置因而選定之程序。第六圖為一流程圖，說 明在本發明之—實施例使用狐出價競標之網站廣告提供方法中，廣 告播放時點數計算與點數供應之程序。 如第三圖所示’步驟S3⑻中，該管理伺服器⑽)連結至該管理飼 服器⑽)所提供之首頁，下載該應用程式⑽。 在此’该應用程式(1〇)為前述之與該網際網路網絡劇覽器配合之應 用在式’通常由該管理舰即⑻)提供，但亦可能由其他網華)提供。 -亥應用域(1G)為—通訊程式，其可與該管理伺服器(卿)合作於一 、周路敬讀7F-廣[並產生關於該顯示廣告之廣告資訊，且將之 提供給該管理伺服器(100)。 在步驟S302巾，在連結至首，先進行登域序，而後 下載應用程式(10)。 4曰員尚未注冊，則先要求會員註冊後再進行在步驟幻⑽之會員 登入。 V驟S306中’登入後，下載並安裝應用程式⑽，以該執行應用程 式(10) 〇 该應用程式(1G)執行後，使用網際網路網絡戰器連結至網際網 路。 备網際網路連結後，造訪該網站(2〇)，可使用該應用程式⑽的即 時網站URL查核功能查核該網站(2〇)是否提供廣告。 步驟S310中，當網站(2〇)設有廣告時，該應用程式⑽的使用者介 18 200844890 面螢幕播放-對應廣告，而連結至另⑽時，該廣告螢幕根據設 定於該對應_的廣告設定而變換顯示。 廣告係依網站㈣種類設聽對應肌，並經由該應用程式⑽顯 不。若-職晴未設有廣告，_廣告螢幕不會產生齡或僅顯示 預設於該應用程式(10)的螢幕晝面。 依網站(2〇)種類設定並播放於該應用程式⑽使用者介面勞幕之廣 告提供有-超連結功能。步驟S312中，t使用者點選對應廣告時可 移動至由該廣告所有人所設定的該網站(2〇)。 廣告費係根據曝光與點選之廣告計算。廣告f計算程序如第四圖所 示。 步驟S400中’廣告所有人為要求播放廣告，連結至管理伺服器(1⑽） 所提供之首頁。 連線之後，進行登入程序。於步驟S4〇2與S404中，若使用者非為 已註冊會員，則先進行會員註冊，而後執行登入。 步驟S406與S408中，登入完成之後，會員可連結至該首頁所提供 之廣告服務，以要求播放廣告之服務。 步驟S410中，設定網站url以根據設定螢幕設定廣告種類、每次 廣告曝光費、每次廣告點選費與欲顯示之廣告，當設定完成時，經由 該管理伺服器(100)將廣告設定於一對應網站(20)。 步驟S412中，當該應用程式(10)在執行中，且會員連結至設有廣告 之該網站(30)，一對應廣告經由一即時url查核而顯示，且計算依合約 19 200844890 期間内之廣告曝光次數與點選次數，將之提供給該管理伺服器(刚）。 一對應廣告所有人於合約期間的總廣告費係根據與該廣告所有人 的合約’利用該廣告之每次曝光費、每次點選f、合約_曝光次數 與點選次數而計算。 步驟S414，將每次曝光費乘以曝光次數(合約期間)所得之有關合約 ’ 細祕光次數的廣告費與每姐選費細闕缝(合_間)所得 : 之有關合約期間總點選次數的廣告費加總，藉以得之一對應廣主所有 人之總廣告費。 步驟S416與S418中，管理飼服器(100)產生—關於該計得廣告_ 費用詢問内容’因此廣告所有人終端機(3⑻)可經由該首頁查核該費用 • 詢問内容，並根據查核的廣告費執行付款。 • S410的該廣告設定步驟中，根據該網站胤提供的廣告係經一拍 賣標出。 k 以上程序將配合第五圖之說明詳述。 步驟S500巾，若複數廣告财人要求在—蚊_咖顯示複數 贊助者廣告(11)，則可藉由單—螢幕多細示該些贊助者廣告⑴）。 步驟S502中，當該特定網站肌收到複數廣告之播放要求，管理 伺服器(100)執行-關於對應網站之廣告拍賣，參加拍賣的廣告所 有人伺服器(300)各自決定其投標出價。 亦可能經由該網站提供者終端機(4〇〇)參加拍賣。當廣告所有人希 望在對應獅上提供廣告時，即可參與· #並提出競標出價。 20 200844890 在此’該競標出價係依網站不同而有所差異，且該競標出價可根據 該網站URL的知名度增加。若__(大型人口_、知料人之奸 首頁、搜尋賴料)之知錢較高，可彳_丨歧大投舰爭，_ 使該管理伺服器(100)提供者藉以取得更大獲益。 拍賣進，纽-轉廣告得標她縣紐標傭）。因此當 網路訪客縣到設有歸告找_亂，轉告便可軸該應用程 式(10)播放顯示。 步驟S504中，出價較高的廣告根據廣告種類得標，而後可根據合 約期間設錢得標域告廣告曝光錄無選次數。 例如’除了出價為最高之投標者得標之外，第二及第三高價的投標 者也可能為得標者’因此其廣告時間分配可能為：第—廣告每日曝光 1〇小時、第二廣告每日曝光8小時，而第三廣告每日曝光6小時。 在此所述之每曰曝光時數為一合約曝光時數。若合約曝光時數為1〇 小時’但實際曝耕間财8树，_漏从的2何，所以下次 顯示設定為丨2小時。當實際曝光時數少於合祕光時數，可就剩下的 合約曝光_進行嫣，朗補滿為止。 此外’成闕:欠數的!蹲合魅選缝)俩應總合約闕次數。 當合約_實際點選次數少於合_選次數，應延長合觸間直到數 量到達合約闕次數’或者，亦可選抛未達成之闕次數進行退款。 反之，S合約躺實際闕:欠數乡於合_駄數，將使廣告費之 計算產生變化，因___告之廣告所有人終端機(3QG)加收費 200844890 用。 在此，該曝光次數的設定(合約曝光次數)與該點選次數的設定(合約 點選次數)可能根據該管理伺服器(100)業者的政策而有不同，此種變化 係為此技藝中已知者。 步驟S504中出價較高得標之廣告的曝光次數設定之後，最高價得 標之廣告(第一廣告)以一優先權順序提供至對應之網站(2〇)，而第二高 價得標之廣告（第二廣告)設定為當第一廣告的合約期間終止時即提 供，第三廣告則設定為當第二廣告的合約期間終止時即提供。 在步驟S·之後，步驟S5〇6巾，當執行該應雜式⑽的終端機連 結至该網站，以使拍買結果中得標之得標廣告透過該應用程式顯示之 後’該官理伺服器(100)可根據特定網站的造訪次數(連線次數)與得 標廣告之點選次數進行再次拍賣。 亦即’當該實際廣告之造訪次數與闕次數分別超過—特定數值 時’便可進订下-輪之拍買。目此，再次進行關於對應網站咖的拍 買競標，且基於該投標價袼決定得標價格，並再次設定該得標廣告之 曝光次數。 該造訪次數與該廣告點選次數(實際廣告的點選次數)為再次拍賣 的參考㈣’可根據該管糊服器(_業者之策略決定，此—過程為 本技藝中所習知。 田口亥訪客終端機(5〇〇)執行該應用程式⑽，與設有一廣告之網站 (20)連…則廣告曝光點數與該廣告點選 22 200844890 數與點選次數分職生。系統並支付對應點數。 同樣地，系統對提供網站URL以供 、 讀應廣告之該_提供者铁 端機(_)根據-職廣告曝光錄與 、 口點選次數支付該廣告曝光 數與該廣告點選點數。 以下將配合第六圖說明該點數支付程序。The number information database (should) stores the number of points Wei, which includes one of the advertisement point selection points and one advertisement exposure point generated by the management server (100). At this time, the point information includes the number of advertisement points provided by each person (the number of advertisement exposure points and the number of advertisement points) and includes the personal code to divide the number of advertisement points of the individual (the type of the visitor or website provider) ). When the fee inquiry content regarding the advertisement fee is checked and paid via the advertisement owner terminal (300), the management servo generates corresponding payment information, and transmits it to the payment information library (110) for storage. Here, the payment information basically includes - payment county (company name or personal name or ID number), payment amount, payment number, payment bank account number and account owner. The third figure is a flow chart illustrating the private order in which the advertisement advertisement method of the present invention uses the URL bidding method to play the advertisement. The fourth figure is a flow chart illustrating the calculation and payment procedures for playing advertisements and advertising fees when the website advertisement supply method using URL bidding is used in an embodiment of the present invention. The fifth figure is a flowchart. In a method for providing advertisements for a website using a URL bidding in an embodiment of the present invention, the advertisement owner selects the position of the advertisement in the auction. . Fig. 6 is a flow chart showing the procedure of point calculation and point supply in the advertisement playback in the advertisement providing method of the website using the fox bidding in the embodiment of the present invention. As shown in the third figure, in the step S3 (8), the management server (10) is connected to the home page provided by the management feeder (10), and the application (10) is downloaded. Here, the application (1〇) is provided by the aforementioned management network (usually provided by the management ship (8), but may also be provided by other network operators). - Hai Application Domain (1G) is a communication program, which can cooperate with the management server (Qing) to read 7F-Guangzhou [and generate advertisement information about the display advertisement and provide it to the management servo. (100). In step S302, after linking to the first, the domain order is first performed, and then the application (10) is downloaded. 4 If the employee has not yet registered, the member is required to register before proceeding to the member login in step (10). After V is logged in, the application (10) is downloaded and installed to execute the application (10). After the application (1G) is executed, the Internet cyber warfare is used to connect to the Internet. After connecting to the Internet, visit the website (2〇) and use the instant website URL check function of the application (10) to check whether the website (2〇) provides advertisements. In step S310, when the website (2〇) has an advertisement, the user of the application (10) plays a screen-corresponding advertisement, and when connected to the other (10), the advertisement screen is based on the advertisement set in the corresponding_ Set and change the display. The advertisement is based on the type of website (4) and is displayed by the application (10). If there is no advertisement in the job, the _ advertising screen will not be ageed or only displayed on the screen of the application (10). According to the website (2〇) type, the advertisement of the user interface of the application (10) is provided and the hyperlink function is provided. In step S312, when the user clicks on the corresponding advertisement, the user can move to the website (2〇) set by the owner of the advertisement. Advertising fees are calculated based on the exposure and click-through ads. The advertisement f calculation program is as shown in the fourth figure. In step S400, the advertisement owner requests to play the advertisement and links to the home page provided by the management server (1(10)). After connecting, log in. In steps S4〇2 and S404, if the user is not a registered member, the member registration is performed first, and then the login is performed. In steps S406 and S408, after the login is completed, the member can connect to the advertisement service provided by the homepage to request the service of playing the advertisement. In step S410, the website url is set to set the advertisement type, each advertisement exposure fee, each advertisement point selection fee, and the advertisement to be displayed according to the setting screen. When the setting is completed, the advertisement is set via the management server (100). A corresponding website (20). In step S412, when the application (10) is in execution, and the member is connected to the website (30) where the advertisement is provided, a corresponding advertisement is displayed via an instant url check, and the advertisement according to the contract 19 200844890 is calculated. The number of exposures and the number of clicks are provided to the management server (just). The total advertising fee for a corresponding advertiser during the contract period is calculated based on the contract with the owner of the advertisement, using each exposure fee for the advertisement, each click f, the number of contracts, the number of exposures, and the number of clicks. Step S414, multiplying each exposure fee by the number of exposures (contract period), the advertising fee for the contract's fine secret number and the per-sister selection fee, and the total contract period. The total number of advertising fees is added, and one of them is used to correspond to the total advertising fee of the owner. In steps S416 and S418, the management server (100) generates - regarding the calculated advertisement _ fee inquiry content', so the advertisement owner terminal (3 (8)) can check the fee via the home page, ask the content, and according to the checked advertisement The fee is executed. • In the ad setting step of S410, the advertisements provided according to the website are marked by a auction. k The above procedure will be detailed in conjunction with the description in the fifth figure. In step S500, if the plurality of advertisers request that the plurality of sponsor advertisements (11) be displayed in the mosquito-to-money, the sponsor advertisements (1) can be indicated by the single-screen. In step S502, when the specific website muscle receives the playback request of the plurality of advertisements, the management server (100) executes - regarding the advertisement auction of the corresponding website, the advertisement owner server (300) participating in the auction each determines its bid price. It is also possible to participate in the auction via the website provider terminal (4〇〇). When the owner of the ad wants to offer an ad on the corresponding lion, he can participate in # and bid the bid. 20 200844890 Here the bidding bid varies depending on the website, and the bidding price can be increased based on the popularity of the website URL. If __ (large population _, the person who knows the traitor's homepage, search for the material) has a higher knowledge, it can be _ _ 丨 大 大 大 大, _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Benefit from. In the auction, the New-transfer advertisement won the bid for her county. Therefore, when the network visitor county has a report to find the mess, the transfer can be displayed in the application (10). In step S504, the advertisement with the higher bid is awarded according to the type of the advertisement, and then the advertisement is recorded according to the period of the contract. For example, in addition to the bidder who has the highest bid, the second and third highest bidders may also be the winners. Therefore, the advertisement time allocation may be: - the advertisement is exposed for 1 hour per day, the second The ad is exposed for 8 hours a day, while the third ad is exposed for 6 hours a day. Each exposure time described herein is a contract exposure time. If the contract exposure time is 1 〇 hour, but the actual exposure is 8 trees, _ leaks from the 2, so the next display is set to 丨 2 hours. When the actual exposure time is less than the number of secret light hours, you can leave the remaining contract exposures. In addition, ‘Yu 阙: owed! 魅 魅 魅 ) ) ) ) ) ) ) ) ) ) ) ) When the contract_actual number of clicks is less than the number of matches, the number of joints should be extended until the number of contracts reaches the number of contracts' or the number of unfulfilled orders can be refunded. On the contrary, the S contract lies in the actual situation: the number of townships in the _ 駄 number will change the calculation of the advertising fee, because ___ informs the advertising owner terminal (3QG) plus charges 200844890. Here, the setting of the number of exposures (the number of contract exposures) and the setting of the number of times of selection (the number of contract clicks) may be different according to the policy of the management server (100), and this change is in the art. Known. After the exposure number of the advertisement with the higher bid is set in step S504, the highest-priced advertisement (the first advertisement) is provided to the corresponding website (2〇) in a priority order, and the second high-priced advertisement is awarded. The (second advertisement) is set to be provided when the contract period of the first advertisement is terminated, and the third advertisement is set to be provided when the contract period of the second advertisement is terminated. After step S·, step S5〇6, when the terminal device executing the application (10) is linked to the website, so that the winning advertisement of the winning result in the auction result is displayed through the application program. The device (100) can re-auction according to the number of visits (number of connections) of the specific website and the number of times the winning advertisement is clicked. That is, when the number of visits and the number of visits of the actual advertisement exceeds the specific value, respectively, the order can be ordered. In this case, the bidding for the corresponding website coffee is again performed, and the bid price is determined based on the bid price, and the number of exposures of the winning advertisement is set again. The number of visits and the number of times the advertisement is selected (the number of clicks of the actual advertisement) is the reference for the re-auction (4) 'can be determined according to the policy of the manager (the strategy of the industry, this process is known in the art. Taguchi) The Hai visitor terminal (5〇〇) executes the application (10), and connects to the website (20) with an advertisement... The number of advertisement exposure points and the advertisement point selection 22 200844890 number and the number of clicks are divided. The system pays Corresponding to the number of points. Similarly, the system provides the website URL for the advertisement and the advertisement of the advertisement, and the advertisement number and the advertisement point are paid according to the number of advertisements. Select the number of points. The following will be explained in conjunction with the sixth figure.
如上所述，步驟_〇與_2中，當網站設定有一廣告該，且气廣 告透過該應酿式之-使用者介面播放，騎算職放私之曝光^ 數與點選點數，將之傳送到該管糊服器⑽）。 在步驟讓中，根據該廣告曝光次數對觀看對應廣告之該訪客產 生該廣告曝絲數，並儲存及支付該廣告曝光點數。 此時，在步驟S6〇4與S606中，提供一對應廣告之該廣告所有人與 具有-設定廣告的_提供者可獲得根據該廣告之曝光次數產生之該 廣告曝光點數。 例如，每次曝光的廣告曝光點數可增加10點，且將點數加總，而產 生一點數支付内容，可經由該管理伺服器（100)提供的網頁連結之該訪 客終端機(500)進行查核。 k供對應廣告的廣告所有人，與提供網站以設定一對應廣告的網站 提供者，可根據設定並播放於該網站URL之該廣告獲得廣告曝光點 數’且其可經由該管理伺服器(100)所提供之點數支付内容查核。 對廣告所有人與網站提供者所提供的點數可能與支付給訪客的廣 Ό曝光點數分別支付，且支付的點數也可能有所差異，廣告所有人與 23 200844890 網站提供者可就特定期間該點數支付内容在首頁上進行查核。 步驟S610中，當一對應廣告查核時，根據該廣告之點選次數支付 廣告點選點數給造訪該URL之訪客終端機(5〇〇)。 在此，步驟S608與S610中，可根據網站訪客對廣告點選次數，以 及該管理伺服器_)業者的政策，向對應廣告之該廣告所有人與提供 设定對應廣告網站之網站提供者提供該廣告點選點數。 在步驟S612中，當該廣告曝光點數與該廣告點選點數超過一特定 點數且各自到達—第二廣告曝光點數與―第二廣告點選點數時，可將 -對應點數轉換為電子絲，可基於—電子商務協定在—購物商城中 做為現金使用。 該網際網路購物商城與提供該管理伺服器(100)的業者合作，因此 可基於預先4定之合約使用該電子錢幣在該網際網路購物商城中購 買特定物品。 可轉換點數與可轉換電子錢幣的數額可根據該管理伺服器(100)提 供者的政策決定，精於此技藝者應可輕易加以變換。 透過本發明使用URL出價競標之網站廣告供應方法及其系統，由於 每一網站對應單一URL，不需經一網站URL提供者之許可即可經由一 應用程式播放該廣告之方式穩定提供廣告。 此外，可藉由網站種類的拍賣促進廣告競爭，使用根據一播放廣告 的曝光次數與點選次數所支付的廣告點數提昇廣告收益。 雖然本案是以一個最佳實施例做說明，但精於此技藝者能在不脫 24 200844890 離本案精神與範脅下做各種不同形式的改變。以上所舉實施例僅用以 說明本案而已，非用以限制本案之範圍。舉凡不違本案精神所從事的 種種修改或變化，倶屬本案申請專利範圍。 【圖式簡單說明】 第圖δ兒明本發明之一實施例中使用全球資源定位器)出價 競標的網站廣告供應系統。 第二圖根據本發明之施例說明使用URL出價競標的網站廣告系統 中一管理伺服器之詳細架構。 第二圖為-流_，說明本發赚用肌出價競標之晴廣告供應 方法播放廣告之程序。 弟四圖為-流糊，綱本發明使用狐出舰標之卿廣告供應 方法播放廣讀之廣告f計算與支付程序。 第五圖為-流糊，說明本發明使用狐出價競標之網站廣告供應As described above, in steps _〇 and _2, when the website is set to have an advertisement, and the air advertisement is played through the user interface, the exposure number and the number of points selected by the mobile smuggling will be Transfer to the tube paste device (10)). In the step, the number of exposures of the advertisement is generated for the visitor who views the corresponding advertisement according to the number of exposures of the advertisement, and the number of exposure points of the advertisement is stored and paid. At this time, in steps S6〇4 and S606, the advertisement owner who provides a corresponding advertisement and the _provider who has the set advertisement can obtain the number of exposure points of the advertisement generated according to the number of exposures of the advertisement. For example, the number of advertisement exposure points per exposure may be increased by 10 points, and the points are summed to generate a point of payment content, and the visitor terminal (500) may be linked via a webpage provided by the management server (100). Check it. k for the advertisement owner of the corresponding advertisement, and the website provider who provides the website to set a corresponding advertisement, can obtain the advertisement exposure point ' according to the advertisement set and played at the website URL and can be via the management server (100) ) Check the payment details provided. The number of points provided to the advertiser and the website provider may be paid separately for the number of points of exposure paid to the visitor, and the points paid may vary, and the advertiser and the 23 200844890 website provider may be specific During the period, the payment content of this point is checked on the homepage. In step S610, when a corresponding advertisement is checked, the number of advertisement points is paid according to the number of clicks of the advertisement to the visitor terminal (5〇〇) that visits the URL. Here, in steps S608 and S610, according to the website visitor's number of advertisements and the management server's policy, the advertisement owner of the corresponding advertisement and the website provider providing the corresponding advertisement website may be provided. The ad clicks on the number of points. In step S612, when the number of advertisement exposure points and the number of advertisement point selection points exceed a certain number of points and each reaches - the second advertisement exposure point number and the "second advertisement point selection point number", the corresponding point number may be Converted to electronic wire, can be used as cash in the shopping mall based on the e-commerce agreement. The internet shopping mall cooperates with the operator who provides the management server (100), so that the electronic money can be used to purchase a specific item in the internet shopping mall based on a predetermined contract. The number of convertible points and convertible electronic money can be determined according to the policy of the management server (100) provider, and the skilled person should be able to easily change it. According to the website advertisement supply method and system using the URL bidding of the present invention, since each website corresponds to a single URL, the advertisement can be stably provided by means of an application to play the advertisement without permission of a website URL provider. In addition, advertising competition can be promoted by auctions of website types, and advertising revenue is increased by the number of advertisements paid according to the number of exposures of one advertisement advertisement and the number of clicks. Although the present case is illustrated by a preferred embodiment, those skilled in the art can make various changes in the form without departing from the spirit and scope of the case. The above embodiments are only used to illustrate the present case and are not intended to limit the scope of the present invention. Any modification or change that is not in violation of the spirit of the case is the scope of application for patent in this case. [Simplified illustration of the drawings] Fig. δ shows a website advertisement supply system for bidding bidding in an embodiment of the present invention using a global resource locator. The second diagram illustrates the detailed architecture of a management server in a website advertising system that uses URL bidding in accordance with an embodiment of the present invention. The second picture is - stream_, which shows the procedure for playing the advertisement in the advertisement advertising method of the profitable bidding. The fourth picture of the brother is - flow, and the invention uses the fox outbound standard advertising supply method to play the wide-reading advertising f calculation and payment procedures. The fifth picture is - flow, indicating that the present invention uses the fox bidding website advertising supply
方法中，廣告所有人在拍賣中對廣告出價，及選定對應該出價之位置 的程序。 主第六圖為-流程圖，說明在本發明之制耻出價競標之網站廣 Qi、應方射’廣錢放之缝計算與點數供應之程序。 【主要元件符號說明】 應用程式(10) 網站C20) 管理伺服器(100) 廣告資訊資料庫(1〇7) 會員資訊資料庫(108) 點數資訊資料庫(109) 25 200844890 網站供應單元(101) 廣告費計算單元(102) 付費控制單元(103) 廣告曝光點數計算單元(104) 廣告點選點數計算單元(105) 程式合作單元(106) 付費資訊資料庫(110) 網際網路(200) 廣告所有人終端機(300) 網站提供者終端機(400) 訪客終端機(5〇〇) 26In the method, the advertiser advertises the advertisement in the auction and selects the program corresponding to the location of the bid. The sixth figure of the main diagram is a flow chart, which illustrates the procedure of the calculation of the seams and the supply of points in the website of the company's shame bidding bid. [Main component symbol description] Application (10) Website C20) Management server (100) Advertising information database (1〇7) Member information database (108) Point information database (109) 25 200844890 Website supply unit ( 101) Advertising fee calculation unit (102) Payment control unit (103) Advertising exposure point calculation unit (104) Advertising point selection calculation unit (105) Program cooperation unit (106) Payment information database (110) Internet (200) Advertising owner terminal (300) Website provider terminal (400) Visitor terminal (5〇〇) 26