TW200832268A - Category-based advertising system and method - Google Patents

Category-based advertising system and method Download PDF

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Publication number
TW200832268A
TW200832268A TW96145284A TW96145284A TW200832268A TW 200832268 A TW200832268 A TW 200832268A TW 96145284 A TW96145284 A TW 96145284A TW 96145284 A TW96145284 A TW 96145284A TW 200832268 A TW200832268 A TW 200832268A
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Taiwan
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category
weight
file
character
exposure
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TW96145284A
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Chinese (zh)
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Ki-Hyun Hwang
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Opms Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising

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  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
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  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
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Abstract

A category-based advertising system is disclosed. An analysis module extracts one or more web documents including a main keyword from a plurality of web documents. A keyword extraction module extracts one or more words included in the extracted web documents. A weight calculation module calculates the weight of each of the extracted words with respect to a corresponding category based on the exposure characteristics of the word on the web documents including the main keyword of the corresponding category. A category matching module sets one or more words as associated keywords, and generates one or more category sets with which associated keywords and weights thereof are associated. An advertisement matching module determines the category of each of the corresponding web documents using words included in the corresponding, web document and the category sets, and matches the advertisement of an advertiser to the corresponding web documents.

Description

200832268 九、發明說明: 【發明所屬之技術領域】 本發明關於以類別作為基礎之廣告系統及方法,更確切地 說’本發賴糾_作絲礎m缺綠城定對應 至-類別的相關内文,廣告者對此_有興趣。 【先前技術】 ^士夕^月升乂中’網站上可提供例如新聞項目、部落格與搜 下稱為”網頁文件”),而文件包括廣告。廣 罔、文^中’通常對應於多個關鍵字,關鍵字包括在 網頁文件中並依需求而顯示。 元而2=2告者登記'字元”袋子㈣),,並依據對應字 杜H )’廣告者的廣告結合包括字元,,袋子,,的網 如者敬職網頁文料,相騎告便曝 然,在此方法中’由於廣告符合特定字元,故產生 =題為在許多情況中無法執行適#廣告的匹配。 在:兀’’手㈣(handbag),,包括於_網頁文件財元,,代^, 不包括在此網頁文件的情況下,登記字元”袋 二子並 告不與對應網頁文件結合。 告者的廣 此外,在廣告麵登記的字元包括在網頁 但對應網頁文件的整體内文為不適當的情況中,較=文中’ 不結合在内文中。舉例來說,如第廣告 包括在新聞故事”—被謀殺者的遺體被丢置在子”51 地,將不提供與此新聞故事不相干的該廣告者的廣=較佳 6 200832268200832268 IX. DESCRIPTION OF THE INVENTION: TECHNICAL FIELD OF THE INVENTION The present invention relates to an advertisement system and method based on categories, and more specifically, Text, advertisers are interested in this. [Prior Art] ^Shi Xi ^月升乂" can provide, for example, news items, blogs and search for "web documents"), and documents include advertisements.广罔,文^中' usually corresponds to multiple keywords, which are included in the web page file and displayed as needed. Yuan and 2 = 2 informants register 'character' bag (four)), and according to the corresponding word Du H) 'Advertiser's advertising combined with characters, bags, and nets such as dedicated posts web materials, riding In this method, 'because the advertisement meets a specific character, the resulting = title is in many cases unable to perform the matching of the # advertisement. In: 兀''hand (four) (handbag), included in the _ webpage The document financial element, the generation ^, is not included in the case of this web page file, the registration character "bag two children and does not combine with the corresponding web page file. In addition, in the case where the character registered in the advertisement surface is included in the web page but the overall text of the corresponding web page file is inappropriate, the text in the text is not combined in the text. For example, if the advertisement is included in the news story "the murderer's body is lost in the child" 51, the advertiser will not be provided with the news story irrelevant = better 6 200832268

然,當廣告僅藉由匹配字元而執行時,如同先前技術 為了解決此問題,韓國未審查專利公開號第 10-2005-0058172號說明t中揭露廣告系統與方法,其使用專 者的廣告進行分類, 與對應内文結合。 2關鍵字以使廣告與内文不相互結合,其中内文包括具有負面 意義的專有關鍵字。在韓國未審查專利公開號第 1〇-2〇〇5-〇〇58172號說明書中,可藉由防止廣告者的廣告與具 有專有關鍵字的内文結合而解決上述問題。並且,在韓國未審 _ 查專利公開號第1〇-2〇〇5.8172號說明書中,對内文與廣告However, when the advertisement is executed only by the matching character, as in the prior art, in order to solve the problem, the Korean Unexamined Patent Publication No. 10-2005-0058172 discloses the advertisement system and method, which uses the advertisement of the special person. Classify and combine with the corresponding text. 2 keywords so that the advertisement and the text are not combined with each other, wherein the text includes a proprietary keyword with negative meaning. In the specification of Korean Unexamined Patent Publication No. 1〇-2〇〇5-〇〇58172, the above problem can be solved by preventing an advertisement of an advertiser from being combined with a text having a proprietary keyword. In addition, in the Korean unexamined _ check patent publication number No. 1〇-2〇〇5.8172, the text and advertising

舉例來說,新聞故事”一被謀殺者的遺體被丟置在一袋子 中”包括在類別,,社交/文化/新聞,,中,且廣告者的廣告包括在類 別”購物/時尚/袋子,,中,以使廣告無法與新聞故事結合,因為 新聞故事與廣告間並無任何關聯。 在此藉由廣告經紀人而設定類別並階層性地 (hier肌hically)進行區隔,且廣告者選定多個類別之一,然, 具有較佳地符合廣告者之廣告的複數網頁文件,即便網頁文件 包括在相異於藉㈣告者奴的麵之麵巾。音網頁文件包 相異頦別中’韓國未審查專利公開號第 I兒月^中=在廣告無法與此些網頁文件結合的問題 μΪΓΙ交,倾或類別”社交/文化/電影,,情況係作For example, a news story "a body of a murderer is thrown into a bag" is included in the category, social/cultural/news, and the advertiser's advertisement is included in the category "shopping/fashion/bag," , in order to prevent the advertisement from being combined with the news story, because there is no connection between the news story and the advertisement. Here, the category is set by the advertising broker and hierarchically (hier muscle hically), and the advertiser selects One of the plurality of categories, of course, has a plurality of webpage files that preferably conform to the advertisement of the advertiser, even if the webpage file is included in a face towel different from the face of the borrower (four). 'Korean Unexamined Patent Publication No. I child month ^ in the issue of advertising can not be combined with these web documents, ΪΓΙ ΪΓΙ, 倾 or category "social / cultural / film,, the situation is

廣告者的廣告將與網頁文件結合。然,韓國未 在藉廣告者所選定的類別,,購物/時尚/袋子,,與網頁文件包 7 200832268 =查專開5虎弟!㈣仍韻5 8! 72號說明書 廣告吾髮與此些網頁文件結合,因為藉問妨於 網頁文件的類別相異。 “者所選定的類別與 廣告1,依射知方法, 【發明内容】 因此’本發明意欲解決習知技術中所存在 之-目的在於提供-_類難為基礎n純及^ 用以分析網站所提供之文件(或内文八 ’、、、 法’ ^、 或關f艇配讀,文件包域告二^別 李统二Γ用另一二的在於提供一種以類別作為基礎:二 相關關鍵字’並連接所找一 ^ 系統之其再用一以=定在^提=種以朗作為基礎之廣告 選定-_,_廣告的曝;^讀子% ’錢廣告者可 ㈣本Γ:之又一目的在於提供一種以類別作為基礎之廣- 告系==f本發,種以類別作 頁文件,網頁文件包ί來自ϋ換ί提取(extract)一或多個網 空担… 件包括來自稷數網頁文件的一主關鍵字。關Μ -。避二組提取包括在所提取的網頁文件中的一或多個字 =…料模組相對於對應類別基於字元再網頁文件上的曝 eXp_e)特性而計算每—所提取之字元的權重,網頁文ς 8 200832268 字。類別匹配模組設定-或多個字元為 :關二:’亚依據相關的關鍵字與權重而產生一或多 字元判斷每-相_頁文件的類別,並= 網頁文件匹配。 -σ者的廣告與相關 包括3牛提供—__作為频之廣告方法,盆 下乂^ •提取一或多個網頁文件,每一網百交株勺杯士 取之網頁了 :,其關鍵㈣ 對應咖ϋΐϊ4 ’基於字元㈣光特徵相對於 別的主關鍵元的權重’網頁文件包括對應類 設準目丨丨汾人批又或夕個子兀以使在每一對應類別之一預 盆權會應類別的複數相關關鍵字,並依據相關鍵字與 類==^或多個類別設t以及使用包括在網頁文件與 別的子7"而判斷每—網頁文件的類別,並使登記為類 勺廣σ者的一廣告與對應網頁文件匹配。 曝光ίί=ΐϊ—平均曝光頻率以及—曝光集中程度,平均 使用:有氓在每-文件中曝光的頻率,曝光集中程度 ίί 予元的文件之數量與文件的總數量之比率而 ―:丁计异。亚且’當計算曝光集巾程度時,權重計算模組指定 :較純重為包括在—網頁文件中的-字元,網頁文件為提取 f 一站(s岭相對於每一類別,站具有較高權重。另外,當計 异曝光集巾=料,權重計算餘妓—相減重絲於字元 =位置的上每—字疋。此外…字元的位置為-文件之標題部 I、-本體„卩分與—背景材料部分之任―,以及依據標題部 为、本體部分與背景材料部分*減少位置的-權重。 9 200832268 符合一預設準則的每一相關關鍵字包括具有一等級之一 權重,該等級等於或高於該些對應類別設定中的一預設等級。 且,較佳地,相對於對應類別來說,設定僅實質存在於一類別 之一特定字元為相關關鍵字且具有最高權重。 在本發明中,可定期或不定期地增加類別設定。 ^依據本發明,當特定類別的文件被提取時,不包括主關鍵 子但包括相關關鍵字的對應類別的文件符合預設參考而可被 ,取。也就是,將依據權重的預設順序而將包括相關關鍵字的 • 每二文件進行等級分類,每一文件可被提取,且每一文件包括 特疋子元了k取貫質地存在一類別中的特定字元。 【實施方式】 -咕Γ茶考以下關,其中整篇說明之相異圖示中的相同參考 付就f用以表示相同或相似的元件或裝置。 作為=圖軸示雜本剌實闕之以類別 ㈣I之尹、告方法的不意圖,此圖顯示類別與相關鍵字間The advertiser's ad will be combined with the web page file. Of course, South Korea is not in the category selected by the advertiser, shopping / fashion / bag, and web file package 7 200832268 = check the open 5 tiger brother! (4) Still rhyme 5 8! No. 72 manual The advertisement is combined with these webpage documents, because the categories of webpage documents may differ. "The category and advertisement 1 selected by the person, according to the method of shooting, [invention] Therefore, the present invention is intended to solve the problems in the prior art - the purpose is to provide - _ class based on n pure and ^ used to analyze the website The documents provided (or the internal text of the eight ',,, the law ' ^, or the off-boat read, the file package domain 2, the other two, Li Tong, two other uses to provide a category based on: two related key The word 'and the connection to find a ^ system of its reuse one to = set in ^ mention = kind of lang based on the choice of advertising - _, _ advertising exposure; ^ read child % 'money advertiser can (four) this: Another purpose of the present invention is to provide a wide-ranging basis based on categories. The system is a page file, and the web page file package is extracted from one or more cyberspaces. Include a primary keyword from the number of web pages. Μ -. 避 2 group extracts one or more words included in the extracted web file = ... material module relative to the corresponding category based on the character re-web file Calculate the weight of each extracted character by exposing the eXp_e) property, web page 8 2008322 68 words. Category matching module settings - or multiple characters are: Guan 2: 'Sub-related key words and weights to generate one or more characters to determine the category of each-phase_page file, and = web page file matching - σ 者 的 的 的 的 的 的 的 的 的 的 的 _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ The key (4) corresponds to the curry 4 'based on the character (four) light features relative to the weight of the other main key elements 'web file includes the corresponding class set the target number or the eve of the child to make one in each corresponding category The pottery rights should be based on the plural related keywords of the category, and based on the relative keywords and classes ==^ or multiple categories set t and use the included in the web page file and other sub- 7" to determine the category of each-web file, and An advertisement registered as a class scatterer matches the corresponding webpage file. Exposure ίί=ΐϊ—Average exposure frequency and—Exposure concentration, average usage: The frequency of exposure in each file, exposure concentration ίί Number of documents and text The ratio of the total number of "-" is different. "When calculating the exposure degree, the weight calculation module specifies: the purer weight is the - character included in the -web file, and the webpage file is extracted f Station (sling relative to each category, the station has a higher weight. In addition, when counting the exposure of the towel = material, the weight calculation of the ember - subtraction of the weight in the character = position of each position - word 疋. In addition... The position of the character is - the title part of the file I, the body „卩分和—the background material part of the ―, and the weight of the position according to the title part, the body part and the background material part*. 9 200832268 Compliance with a pre- Each relevant keyword of the criterion includes a weight having a level equal to or higher than a preset level of the corresponding category settings. Moreover, preferably, the specific character that exists only in one category is a related keyword and has the highest weight with respect to the corresponding category. In the present invention, the category setting can be added periodically or irregularly. According to the present invention, when a file of a particular category is extracted, a file that does not include the main key but includes a corresponding category of the related keyword can be taken in accordance with a preset reference. That is, each of the two files including the related keywords will be classified according to the preset order of the weights, each file can be extracted, and each file includes a special sub-element, k is consistently present in a category. Specific characters. [Embodiment] - The following reference is made to the same or similar elements or devices in the different illustrations. As the = diagram axis shows the miscellaneous 剌 阙 类别 类别 ( (4) I Yin, the method of notifying, this figure shows the category and phase keywords

好身ίΐ,_财,蝴,,節食,,包括相_鍵字,例如 :::,,,、,,汽車維修中心,,與,,鮮,,。綱 —類別中的相_鍵字,此|二 表包括在身 別的名稱相同。 關鍵子為即食,主關鍵字與_ 別中廣告者參考複數類別與包括在每-_ 〖鍵字選定將相關—廣告指的廣告之類別。 200832268 ‘=本= 之以類別作為基礎之廣告方法中,使用類別 δ又疋而卸類-或多個網頁文件為特 认另」 括在相關文件之至少一字元,且相的於4 ^頒別°又疋疋基於包 告將與對應文件結合。當網路使用別之廣告者的廣 時,對使用者而言,廣告為未與廣告相結合的文件 根據本發明,將定期或不定期 =舉例來說,當每次近期或週期性地登記網頁文件時t 待为析的新網頁,自對庫網百々杜 、 、子在 於對Λ k取㈣請鍵字,並且基 ㈣應抓又疋而搜哥與現存相 關關鍵字。故,使用分析方法而持續收 的領外相 據此’由於複數字元對應藉廣告者 鍵字,字元為近期開始使用於特定類別中,故將;== 光機會’因此提高廣告效益。另 * ^廣口的曝 =字符合賴告’使用者可咖;使== 件之内文具有南相關性的廣告。 、、 第3圖為依據本發明之一告 告系統的方塊圖。牧^例之以類別作為基礎之廣 依據本發明之以類別作為基 析模組11G、-關鍵字提取模5廣—^ T包括一分 一_匹_&14〇、1#| =重计异模組130、 分析模組UG細=Γ與—廣告匹賴短⑽。 頁文件包括來自複數網頁文件 \ =頁文件’母一網 舉例來說,在鎌_,,節食!關鍵字。 民進仃分析作業時,包括字元,,節 200832268 食”的每-網頁文件將自預設網站中提取 、 應類別的關鍵字。 子元為代表對 同時,可進一步不包括主_ 文件,相關關鍵字依據權重的番独括相關關鍵字的提取 L二文件外’相關關鍵字間的特定字元是包括二應Good body, _, 蝴,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, —— The phase _ key word in the category, this | two table includes the same name in the body. The key is ready-to-eat, the primary keyword and the _ other advertiser refer to the plural category and the categories included in the advertisements that are included in each -_ key selection. 200832268 '=This = in the category-based advertising method, using the category δ and then unloading the class - or multiple web pages for the special recognition" is included in at least one character of the relevant document, and the phase is at 4 ^ The award will be combined with the corresponding documents based on the notice. When the network uses a wide range of other advertisers, the advertisement is a document that is not combined with the advertisement according to the present invention, and will be periodically or irregularly = for example, when each recent or periodic registration When the webpage file is a new webpage to be analyzed, the self-contained library network Baidudu, the child lies in the Λk (4) key, and the base (4) should catch and search the brother and the existing related keywords. Therefore, the use of the analytic method to continuously receive the extra-collection is based on the fact that since the complex digital element corresponds to the borrower key, the character is recently used in a particular category, so; == light opportunity thus increasing the advertising effectiveness. Another * ^ wide mouth exposure = character 赖 ’ ‘users can make coffee; make == the content of the article has a South relevance of the advertisement. Figure 3 is a block diagram of a notification system in accordance with the present invention. According to the present invention, the category is used as the base module 11G, and the keyword extraction module 5 is wide-^T includes one-to-one _pi_&14〇, 1#|= The counting module 130, the analysis module UG fine = Γ and - the advertising is short (10). Page files include files from multiple web pages \=page files 'mother one net' For example, in 镰_,, dieting! keywords. When you enter the homework analysis, including the character, the section 200832268, each of the webpage files will be extracted from the default website, and the keywords of the category should be included. The sub-elements represent the pair and can further exclude the main_file. Relevant keywords are based on the weight of the single key related to the extraction of L-files outside the 'specific keywords between the relevant keywords are included

考慮每類、別,關鍵字提取模組⑽對 取的網頁文件採用語素(morpheme)分析方、去^蔣果0提 牛中的-或多個字元。提供藉關鍵字提=3 &取的子το至-權重計算模組13〇。 〜120所 依據對應類別且參考提取自文件的 光程度與曝光對應字元的文件數量,;^的曝先率、曝 關鍵祕取模組12〇所提取之每一字組⑽計算藉 權重7可包括曝光集中程度計算模組131、站 柄重心杈組132、信賴程度計算模組133 、组131光t:權Ϊ計算模組135與第二權重計算模組 贫具有曝衫元的文件數量而計算每—曝林元的(權重。里 加戚Hi一ΐ別’當相關字元曝光的文件數量报少時,則增 :;程ΐ:此種情二由於字元僅在特心 曝光的文件數I很少,但在曝光文件中的字元頻率卻择 ^子凡曝光蚊件數量多且在相對文件㈣光字元的頻率^ =斷對應字兀為-般字心舉例來說,在類別”牙科服 矛々’例如,,醫生,’、,,醫院,,與,,護士,,的字元將頻繁曝光且字元曝 12 200832268 光的,!牛,里夕、使此些字凡可被判斷為醫療領域令的一般字 =。相反地,_具有娘σ衫,,移 :相對較少’此些字頻繁地於類別,,牙科服務,,曝 =丄,,,牙科服務,,的相關 關鍵子,此些字具有較高權重。 剛 作,述!/讀繁且集巾地曝光料贿量的文件稱 著^ Λ Λ °較締重料比率地被分配,健的值隨 株度的增加而增加,權重可藉由使用例如下式而計 异出 · 權重=N log(TF/(iDF + 1)), 其中‘Ν’絲一文件的平均曝光頻率,4丁 文件數量,且嘗為存在給定字元的文件數量。巧斤刀析的 曰若假設依據第-_且藉分㈣組而進行分析 置為U),〇〇〇,〇〇〇件,在總數為10,000,_件文件間,,,^ 身f存在於10,_件文件中,系統將對此數量進行分析,且 在每一文件中字元”漏斗狀身材,,平均出現5次, 狀身材’’的權重將計算如下: 、 /: 5 1og(10,00〇,〇〇〇/(i〇,00〇+1))与 2 49 假設依據第一類別並藉由分析模組10進行分析的文 數量為1〇,〇〇〇,〇〇〇,在進行分析之總數為1〇,_,_件丰 2,字元”重量”出現在3,000,000建文件中,且字元”重量,, 每一文件中平均出現10次,字元,,重量,,權重將計算如下1 10 log (10,000,000 / (3,000,000 + 1)) 230 如上所述,依據本發明之權重計算方法不分配高權重至— 字元’僅因在複敎射該字元具有高曝域率。依據本發 13 200832268 :重集中地曝先在有限數量的文件之字元在一類射具有較高 站權重計算模、挺132基於包括對應?元的文件來源(網站) 而增加f少每—字元㈣重。依此目的,依據每-網站,站 榷重計减組132依獅定_並基於特定_中的在對庳 網站的網頁文件間之網頁文件的等級而計算每—網站的權 重。據此,依據每-字元,站權重計算模幻%結合網站的站 權重,網站包括具有對應字元的網頁文件。Considering each category, the keyword extraction module (10) uses a morpheme analysis method for the web page file to be taken, and - or a plurality of characters in the Jiang Guo 0. The sub-το-to-weight calculation module 13〇 is provided by the keyword _3 & ~120 according to the corresponding category and reference to the degree of light extracted from the file and the number of files corresponding to the exposure of the character; ^ exposure rate, exposure key secret module 12 〇 extracted each block (10) calculated borrow weight 7 The number of files including the exposure concentration calculation module 131, the station weight center group 132, the reliability calculation module 133, the group 131 light t: the weight calculation module 135 and the second weight calculation module And calculate the per-exposure forest yuan (weight. Riga 戚 Hi a screening) when the number of documents exposed by the relevant characters is reported less, then increase:; Cheng Wei: This is because the characters are only in the special exposure The number of files I is very small, but the frequency of the characters in the exposure file is more than the number of exposed mosquitoes and the frequency of the relative file (four) optical characters ^ = the corresponding word is - for example, In the category "dental clothing spears" for example, doctors, ',,, hospitals, and, nurses, the characters will be frequently exposed and the characters are exposed to 12 200832268 light,! Niu, Li Xi, make this The word can be judged as the general word of the medical field order. Conversely, _ has a mother s shirt, and moves : Relatively few 'These words are frequently used in categories, dental services, exposures, 丄,,, dental services, and related keys, these words have a higher weight. Just made, say!/read complicated The document of the exposure amount of the towel collection is said to be Λ Λ ° is assigned to the ratio of the weight of the material, and the value of the health increases with the increase of the plant degree. The weight can be calculated by using, for example, the following formula. N log(TF/(iDF + 1)), where the average exposure frequency of the file is 'Ν', the number of files is 4, and the number of files with the given character is used. The first -_ and the sub-group (4) are analyzed and set as U), 〇〇〇, 〇〇〇, in a total of 10,000, _ pieces of documents,,, ^ body f exists in 10, _ files, system This number will be analyzed, and in each file the character "funnel shape", the average appearance of 5 times, the weight of the figure '' will be calculated as follows: /, 5: 1 1 (10,00 〇, 〇〇〇 / (i〇, 00〇+1)) and 2 49 Assume that the number of articles analyzed according to the first category and analyzed by the analysis module 10 is 1〇, 〇〇〇, 〇〇〇, in the division The total number is 1〇, _, _ piece Feng 2, the character “weight” appears in the 3,000,000 construction file, and the character “weight”, the average number of occurrences in each file is 10 times, the character, the weight, the weight will The calculation is as follows: 10 10 log (10,000,000 / (3,000,000 + 1)) 230 As described above, the weight calculation method according to the present invention does not assign a high weight to - the character 'only because the character has a high exposure rate in the complex shot. According to the present invention 13 200832268: Re-concentration first exposed in a limited number of file characters in a class with a higher station weight calculation module, quite 132 based on the corresponding? Yuan's file source (website) and increase f is less per-character (four). For this purpose, the weight of each website is calculated based on the rating of the webpage file between the webpages of the webpages in the specific webpage based on the rating of each webpage. According to this, according to the per-character, the station weight is calculated by combining the weight of the website with the station weight of the website, and the website includes a web page file having the corresponding character.

光領2重X結f稭增加/減少的特定網站中之曝光字元的曝 土頻ί而。舉例來說,在計算類別,,節食,,之每-字元的權重的 ί月況中’於站Α中皞#的玄$ +適、上#丄 ,1 *先的子兀之曝先集中程度可使用例如增 二 十 依據類別,,節食,,,站A的站權重大於預設 ^,值。也就是’若字元,,好身材,,在站A中出現_次,、採^ ίίΓ赌’轉巾錢將計為15():ϋ卜站權重 :依據字元出現在主站中的數量而計算,且所二= 上位^^重藉由曝光集中程度計算魅131而計算。 位置柘重計算模組134其 之位置而分配相異權重至—字基於所收集的字元 本體部分與背景材料部分之―,在位置權重精、 =份=舆 弟6圖為根據文件中的 字之例示的示意圖。在第 日不相異權重至一The light collar 2 heavy X knot f straw increases/decreases the exposure of the exposure characters in a particular website. For example, in the calculation of categories, dieting, and the weight of each-character weight in the month of 'Yu Zhanzhong 皞# Xuan $+ 适,上#丄,1 *先子兀的第一先The degree of concentration can be used, for example, by increasing the number of categories according to the category, and for dieting, the station right of station A is greater than the preset value. That is, if the character is a good figure, it will appear in the station A _ times, and the gambling of the gambling will be counted as 15 (): the weight of the station: according to the character appearing in the main station Calculated by the quantity, and the second = upper level ^^ is calculated by calculating the charm 131 by the exposure concentration degree. The positional weight calculation module 134 assigns different weights to the position - the word is based on the collected character body part and the background material part, and the position weight is fine, = part = the younger brother 6 picture is based on the file An illustration of an example of a word. On the first day, the weights are different to one

Na-Ycnmg Kang”是寫於標題 :广杈4寸兒 件中幻牛的主要目的在於公開顯示於標 200832268 題。卩伤61之模特兒’’1^_¥〇11叩1^吨,,,且節食為附屬資訊。 位置權重计异模組134分配最高權重至此字元,在此字元 中木的予元之位置對應標題部份,且位置權重計算模組分 配人n權重至本體部分並分配最低權重至對應背景材料之字 =的位>置。當計算對應字元的頻率時,可反映此種權重,也就 =饭叹出現在標題部份的字元曝光兩次且出現在本體部分的 ^ 一*光夂,則可計异對應字元的曝光頻率。此外,可基於 字=出現在標題部份的程度而計算權重,並乘上一權重,此權 重藉曝光集中程度計算模組131而計算。 信賴權重計算模組133依據站的信賴度而改變曝光集中 程度计#模組131所計算的權重。站的信賴度可藉確認預設領 域(例如’’節食”)之對應站在一預設期間使否持續進行管理而判 斷。 自兩個或多個類別而發現並收集單一字元,第一權重計算 模組135與第二權重計算模組136對所收集之字元所在的類別 進行判斷作業。 第4圖為概念性地顯示依據本發明之一實施例之以類別 作為基礎之廣告方法的示意圖,其顯示兩個或多個類別與單一 字元相符。請參考第4圖,示於第4圖的字元,,比例,,可曝光 於類別,,節食,,(在此稱作,,第一類別”以便說明與了解)與類別” 運動設備”(在此稱作,,第二類別,,以便說明與了解)。 若依據類別”節食”而將字元’’比例”作為藉關鍵字提取模 組120所提取的關鍵字’字元”節食’亦存在於類別”運動設備’’ 中,權重計算模組130設定類別”節食”為第一類別並設定類別,, 運動設備”為第二類別。藉第一權重計算模組135計算出字元” 比例,,之第一類別的權重,並第二權重計算模組136計算出字 15 200832268 元”運動設備”之第二類別的權重,且計算結果將傳送至類別匹 配模組140,如第5圖所示。 選擇性地,具有兩個或多個類別之字元的權重可依據相對 類別而計算出,且所計算的權重可彼此比較,因此,選定具有 較大權重的類別為對應字元的類別,且選擇結果將傳送至類別 匹配模組140。 選擇性地,單一字元可包括在複數字元設定中,自此情況 中,對應字元可依據不同類別而相異。舉例來說,在類別,,節 食”中,字元”比例”的權重可為5·2,在類別,,運動設備,,中,字 元”比例”的權重可為3.1。 類別匹配模組140產生類別設定,在類別設定中,依據每 一類別,符合對應類別中之預設準則的字元與類別設定的權重 相關。類別匹配模組140可包括相關關鍵字判斷模組14ι與類 別設定產生模組142。 相關關鍵字判斷模組141設定多個字元,每一字元的權重 相等或大於預設參考值,或每一字元之具有權重,此權重具有 一等級,此等級相等或大於預設等級。依據每一類別並參考提 供自權重計异模組130之字元的權重,字元視為對應類別的相 關關鍵字。舉例來說,可採用複數方法,例如設定字元的方法, 具有相等或大於3的權重的每一字元可視為對應類別之相關 關鍵字;設定具有最高權重的20個字元為對應類別的相關關 鍵子的方法’以及設定具有大於2與前20高權重字元為對應 類別之相關關鍵字的方法等等。 〜 類別设定產生模組142基於在對應類別中具有高權重相 關關鍵字而產生類別設定,並於資料庫15〇中儲存類別設定。 類別設定為相關關鍵字與其權重彼此相關的資料。在相關關鍵 200832268 字包括在類別’節食”為”好身材”、,,漏斗狀身材,,與,,肥胖,,且其 權重分別為9、8與7的情況中,類別設定表示字元,,好身材',, 結合權重9、字元”漏斗狀身材,,結合權重8與字元,,肥胖,,缺人 權重7的資訊。 w" 同時,在使用主關鍵字而發現字元為僅發現於對應類別之 特定字元的情況中,類別匹配模組14〇可分配最高權重至特定 字元。在高特定項目的情況中,項目僅出現在特定類別中,= 其具有曝光頻率。因此,雖然對應字元可指出特定類別,其暖 光頻率並不高。因此,由於字元具有低權重,可不登記字= 對應類別的相關關鍵字。^了防止此種情形,類別匹配模紅 早—子70 °舉例來說’不常使用字元,,肺 纖維化,然,在包括此字元的網頁文件属於類別”肺部, 即便根據計算㈣的方法,字元,,職維化,,的權 低值,判斷字元,,肺纖維化,,為—特定字S,則將字二= 維化設定為具有最高權重。判斷特定字 中其曝光頻率幾乎為。但=^二2: #两的曝光頻率的字元為特定字元。 相 提供儲存在資料庫⑼的類別設定至分析模組110助 ^斤模組11G制相關鍵字而搜尋細於相關關鍵字的^ 子疋,相關關鍵字與類別設定結合。也, ^ 有較高權重之相關鍵字的網胃文件 ^取包括具 :而獨重H场_發現新造 % 別中的相關關鍵字。 座玍於母頰 結合他網站, 的文件,並提供此些文件至前述網站。為:二 17 200832268 頁文件,廣告匹配模組160使用包括在對應網頁文件與類別設 定之字元而判斷對應網頁文件的類別,並匹配廣告者之廣告, 廣告者設定依據對應網頁文件而判斷的類別。也就是,廣告匹 配模組160依據儲存在資料庫15〇中的類別設定之每一類別而 讀取字元(相關關鍵字)的每一權重,此些字元包括在網也文件 中,且依據一權重值而乘上每一相關關鍵字的曝光數目。此 外’設定包括最高權重的類別為對應網頁文件的類別,且廣告 者的廣告結合相關網頁文件,此廣告者依據對應類別而發出廣 告。 如上所述,自複數網站而提取一或多個網頁文件,每一文 件包括依據每一類別而符合預設準則的主關鍵字或相關關鍵 字,且自網頁文件中提取複數字元,並計算對應類別中每一字 元的權重。字元的權重值符合預設準則,且在對應類別中選定 特定字元為相關關鍵字以伴隨主關鍵字而形成類別設定。在形 成類別設定後,形成相關關鍵字的過程將定期或不定期地重 複,以適當處理對應類別之新產生的項目。依據上述說明而形 成的類別設定是用以符合網頁文件的廣告,故在每一類別中彼 此增加包括在網頁文件中之字元的權重,以將具有最高值的類 別之結果設定為對應網頁文件之類別,使得登記為此類別之廣 告者的廣告與網頁文件結合,而匹配最適當的廣告與網頁文 件。 、 依據本發明,最相關於對應網頁文件之内文的廣告可顯示 在網路之網頁文件上。並且,若選定一類別,則可適當地處理 與對應類別相關的新項目。 雖然本發明已採用較佳實施例而例示如上以說明本發明 之精神,而對本發明之相關技術領域中具有通常知識者當可在 18 200832268 不脫離本發明賴之巾請專利範圍之精一 行各種修飾、添加與替換。 耗圍的前提下進 【圖式簡單說明】 本發明之上述與其他目的、特徵或優點 結合圖示而更加清楚明白,其中圖示包括··㈢田从下栺述並 第1圖為習知關鍵字廣告之例示的示意圖。Na-Ycnmg Kang" is written in the title: The main purpose of the magical cow in the 4 inch children is to be publicly displayed on the subject of 200832268. The model of the wounded 61''1^_¥〇11叩1^ tons, And the diet is an affiliate information. The location weight metering module 134 assigns the highest weight to the character, where the position of the wood in the character corresponds to the header portion, and the location weight calculation module assigns the weight of the person n to the body portion. And assigning the lowest weight to the corresponding word of the background material = bit. When calculating the frequency of the corresponding character, it can reflect such weight, that is, the character that appears in the title part of the rice sip is exposed twice and out. Now the ^1* 夂 of the body part can count the exposure frequency of the corresponding character. In addition, the weight can be calculated based on the degree of the word= appearing in the title part, and multiplied by a weight, which is concentrated by the exposure concentration The trust weight calculation module 133 changes the weight calculated by the exposure concentration meter #module 131 according to the reliability of the station. The reliability of the station can be confirmed by the preset field (for example, ''dieting') Corresponding to stand for a preset period Judging by continuous management. The single weight is found and collected from two or more categories, and the first weight calculation module 135 and the second weight calculation module 136 perform a judgment operation on the category in which the collected characters are located. Figure 4 is a schematic diagram conceptually showing a category-based advertising method in accordance with an embodiment of the present invention showing two or more categories consistent with a single character. Please refer to Figure 4, the characters shown in Figure 4, scale, can be exposed to categories, diet, (here, referred to as the first category) for description and understanding) and category "sports equipment" (herein referred to as the second category, for explanation and understanding). If the word ''proportion' is used as the keyword 'character' extracted from the keyword extraction module 120 according to the category "diet" 'also exists in the category "sports device", the weight calculation module 130 sets the category "diet" as the first category and sets the category, and the sports device" as the second category. The first weight calculation module 135 calculates the word The weight of the first category, and the second weight calculation module 136 calculates the weight of the second category of the word "20088268" "sports device", and the calculation result is transmitted to the category matching module 140, such as Figure 5 shows. Optionally, the weights of the characters having two or more categories may be calculated according to the relative categories, and the calculated weights may be compared with each other, and therefore, the category having the larger weight is selected as the category of the corresponding character, and The selection result will be transmitted to the category matching module 140. Alternatively, a single character may be included in the complex digital element settings, since the corresponding characters may differ according to different categories. For example, in category, dieting, the weight of the character "proportion" can be 5.2, and in the category, sports equipment,, the weight of the character "proportion" can be 3.1. Category matching module 140 generating a category setting, in which the character matching the preset criterion in the corresponding category is related to the weight of the category setting according to each category. The category matching module 140 may include the related keyword determining module 14ι and the category setting. The module 142 is generated. The related keyword determining module 141 sets a plurality of characters, each of which has a weight equal to or greater than a preset reference value, or each of the characters has a weight, and the weight has a level, and the level is equal. Or greater than the preset level. According to each category and referring to the weight of the character providing the self-weighting module 130, the character is regarded as a related keyword of the corresponding category. For example, a plural method, such as setting a character, may be employed. Method, each character having a weight equal to or greater than 3 can be regarded as a related keyword of the corresponding category; setting a method with the highest weight of 20 characters as a related key of the corresponding category' And setting a method having a related keyword greater than 2 and the top 20 high-weight character as a corresponding category, etc. - the category setting generation module 142 generates a category setting based on having a high-weight related keyword in the corresponding category, and The storage category is set in the database. The category is set to the related keywords and their weights are related to each other. In the relevant key 200832268 words included in the category 'dieting' is "good body",, funnel-shaped body, and,, obesity , and in the case where the weights are 9, 8 and 7, respectively, the category setting indicates the character, the good figure ', the combined weight 9, the character "funnel shape", the combined weight 8 and the character, obesity, In the absence of information on human rights, w" At the same time, in the case where the primary key is used and the character is found to be only found in a particular character of the corresponding category, the category matching module 14 can assign the highest weight to the specific character. In the case of high specific projects, the project only appears in a specific category, = it has an exposure frequency. Therefore, although the corresponding character can indicate a specific category, its warm light frequency is not high. Therefore, since the character has a low weight, the word = the relevant keyword of the corresponding category may not be registered. ^ To prevent this situation, the category matching module is early red - 70 °, for example, 'infrequently used characters, pulmonary fibrosis And, in the web file including this character belongs to the category "lung, even according to the calculation (four) method, character, job dimension, the low value of the right, the judgment character, the lung fibrosis, - for For the specific word S, the word 2 = dimensioning is set to have the highest weight. It is judged that the exposure frequency in a specific word is almost. But =^2: ## The exposure frequency of the characters is a specific character. The data is stored in the database (9) and the analysis module 110 helps the module 11G to create a keyword and search for the keyword that is more detailed than the related keyword. The related keyword is combined with the category setting. Also, ^ the web-stomach file with the higher-weight phase keyword ^includes the relevant keyword with the : and unique H field_discovery new %. The squatting on the cheeks combines the documents on his website, and provides these documents to the aforementioned website. For example, in the document of the second page 200832268, the advertisement matching module 160 determines the category of the corresponding webpage file by using the characters included in the corresponding webpage file and category setting, and matches the advertisement of the advertiser, and the advertiser sets the judgment according to the corresponding webpage file. category. That is, the advertisement matching module 160 reads each weight of the character (related keyword) according to each category of the category settings stored in the database 15〇, and the characters are included in the network file, and Multiply the number of exposures for each relevant keyword based on a weight value. In addition, the category including the highest weight is the category of the corresponding webpage file, and the advertisement of the advertiser is combined with the related webpage file, and the advertiser issues an advertisement according to the corresponding category. As described above, one or more webpage files are extracted from the plurality of websites, each of which includes a primary keyword or a related keyword that conforms to a preset criterion according to each category, and the complex digital element is extracted from the webpage file, and is calculated. The weight of each character in the corresponding category. The weight value of the character conforms to a preset criterion, and a specific character is selected as a related keyword in the corresponding category to form a category setting accompanying the primary keyword. After the category is set, the process of forming the relevant keywords will be repeated periodically or irregularly to properly process the newly generated items of the corresponding category. The category setting formed according to the above description is an advertisement for conforming to the webpage file, so the weight of the character included in the webpage file is added to each other in each category to set the result of the category having the highest value as the corresponding webpage file. The category allows advertisements registered to advertisers of this category to be combined with webpage files to match the most appropriate advertisements and webpage files. According to the present invention, an advertisement most relevant to the context of the corresponding web page file can be displayed on a web page file of the web. Also, if a category is selected, new items related to the corresponding category can be appropriately processed. While the present invention has been described in terms of the preferred embodiments of the present invention, as illustrated in the foregoing description of the claimed invention, Modification, addition and replacement. BRIEF DESCRIPTION OF THE DRAWINGS [0009] The above and other objects, features, and advantages of the present invention will become more apparent from the aspects of the invention. An illustration of an example of a keyword ad.

第2圖為概念性地顯示依據本發明之一實於 作為基礎之廣告方法的示意圖。 只e列之以類別 第3圖為依據本發明之—實施例之 告系統的示意圖。為基礎之廣 、第4圖為概念性地顯示依據本發明之一實施例之以類別 作為基礎之廣告方法的示意圖,其顯示兩個或多個類別與單一 字元相符。 第5圖顯示計算單一字元的權重之方法的示意圖,單一字 元包括在兩個或多個類別中。 第6圖為根據文件中的字元之位置而指示相異權重至一 字之例示的示意圖。 【主要元件符號說明】 61 ·標題部份 62、64 ··本體部分 65 :背景材料部分 100 :廣告系統 110 :分析模組 120 ·關鍵字提取模組 130 :權重計算模組 19 200832268 131 :曝光集中程度計算模組 132 :站權重計算模組 133 :信賴程度計算模組 134 :位置權重計算模組 135 ··第一權重計算模組 136 :第二權重計算模組 140 :類別匹配模組 141 :相關關鍵字判斷模組 142 :類別設定產生模組 150 :資料庫 160 ··廣告匹配模組Figure 2 is a schematic diagram conceptually showing an advertising method based on one of the present inventions. Only e is listed as a category. Fig. 3 is a schematic diagram of an embodiment of the present invention in accordance with the present invention. Based on the broad view, FIG. 4 is a schematic diagram conceptually showing a category-based advertising method in accordance with an embodiment of the present invention, showing that two or more categories match a single character. Figure 5 shows a schematic diagram of a method of calculating the weight of a single character, which is included in two or more categories. Figure 6 is a diagram showing an illustration of the different weights to a word based on the position of the characters in the file. [Main component symbol description] 61 · Title portion 62, 64 · Body portion 65: Background material portion 100: Advertising system 110: Analysis module 120 Keyword extraction module 130: Weight calculation module 19 200832268 131 : Exposure Concentration calculation module 132: station weight calculation module 133: trust level calculation module 134: position weight calculation module 135 · first weight calculation module 136: second weight calculation module 140: category matching module 141 : related keyword determination module 142 : category setting generation module 150 : database 160 · · advertisement matching module

2020

Claims (1)

200832268 十、申請專利範圍: 一八二:頒別作為基礎之廣告系統,該系統包括: 組,用以提取一或多個網頁文件,每一網頁文件 包括=讀㈣文件之代表每—類別的主關鍵字; $鍵子提取核組’用以提取包括在所提取之該4b網買文 件中之一或多個關鍵字; 一〗貝又 ,料ΐ3::杈用以基於該字元的曝光特徵相對於對應200832268 X. Patent application scope: 182: Declaring the advertising system as the basis, the system includes: a group for extracting one or more webpage files, each webpage file including = reading (four) files representing each category The primary key; the key sub-extraction kernel group' is used to extract one or more keywords included in the extracted file of the 4b network; a 〗 〖Bei, ΐ3:: 杈 is used based on the character Exposure feature relative to correspondence 之每一字元的權重,該些網頁文件包括該對庫 類別的主關鍵字; 一類別匹配模組,用以設I或多個字元以使在每一對應 類別之-預設準則符合該對應類別的複數相關關鍵字,並依據 该些^關關鍵字與其權重而產生一或多個類別設定;以及 —一^告匹配模組,用以使用包括在該網頁文件與該類別設 疋中的字7〇而_每—網頁文件的綱,並使登記為該類別的 一廣告者的一廣告與該對應網頁文件匹配。 2·如申請專利範圍第丨項所述之系統,其中該些曝光特 性包括:平均曝光解以及―曝光針減,鮮均曝光頻率 代表一字元在每一文件中曝光的頻率,該曝光集中程度使用具 ^曝光之字元的文件之數量與文件的總數量之比率而進行計 具0 3·如申請專利範圍第2項所述之系統,其中當計算曝光 集中耘度%,该權重計算模組指定一較高權重為包括在一網頁 文件中的一字元,該網頁文件為提取自一站(site),相對於每 類別,該站具有較高權重。 21 200832268 光集之系統,其中當計算該曝 之位置的—相難重絲於該字元 置二,,圍第4項所述之系統,其中-字元的位 - m:^題部份、—本體部分與—背景材料部分之任 少位置標獅份、财體部分能背景㈣部分而減 ^ ^如申睛專利範圍帛1項所述之系統,其中該類別匹配 元是否匹配該對應類別的複數相關二 參%重’在—對應類別中該權重等於或大於一預設 模專利範圍第1項所述之系統,其中該類別匹配 元實二=1:定字元,相較於該類別,該特定字 地更邮1項舰m料齡統定期 網^如r請專利範圍第1項所述之純’其中在增加一新 ,、同站日守,该糸統更新該些類別設定。 10. 如申請專利範㈣i項所述之系統,其中告 、、’罔頁文件時,該彡統更新該些酬設定。 w ' 11. 如申請專利範圍第J項所述之系、絶, 提取一❹個網頁文件,該網狀件包括複數相 些關鍵字包括在該些類別設定中並符合—預設準貝f f。、’子’以 12. 如申請專利範圍f i項所述之系统叹复中^人 準則的該相關關鍵字包括具# 一等級之—二中二:二預故 高於該些對應_設定中的—預設等級。 及寺於或 22 200832268 夫者t/ltt專利範㈣1項所述之純,其中符合一預設 :考的㈣目關關鍵字包括僅實質存在於一類別之一特i字 κ -種以_作為基礎之廣告方法, 提取一或多個網頁文杜—、 以方法匕括· 々# +貝文件,母一網頁文件包括來自複數網頁 文件之代表母一類別的主關鍵字; 在所提取之該些網頁文件中之—或多個字元;The weight of each character, the webpage files include the primary keywords of the pair of library categories; a category matching module for setting one or more characters to match the preset criteria in each corresponding category a plurality of related keywords of the corresponding category, and generating one or more category settings according to the keywords and their weights; and a message matching module for using the file included in the webpage and the category setting The word in the file is the same as the page file, and an advertisement registered as an advertiser of the category matches the corresponding web page file. 2. The system of claim 2, wherein the exposure characteristics comprise: an average exposure solution and an "exposure needle subtraction", wherein the fresh average exposure frequency represents a frequency at which a character is exposed in each file, the exposure concentration The degree is calculated using the ratio of the number of documents having the characters of the exposure to the total number of documents. The system described in claim 2, wherein the calculation of the weight of the exposure concentration is calculated. The module assigns a higher weight to a character included in a web page file, the web page file being extracted from a site, and the station has a higher weight relative to each category. 21 200832268 The system of light sets, wherein when the position of the exposure is calculated, the phase is difficult to be placed in the character, and the system described in item 4, wherein the position of the character - m: ^ part , the body part and the background material part of the position of the lion part, the financial part can be background (4) part and reduce ^ ^ as claimed in the scope of the patent scope 帛 1 item, wherein the category matching element matches the corresponding The plural-related two-parameters of the category are in the corresponding category, and the weight is equal to or greater than the system described in item 1 of the pre-set patent patent range, wherein the category matches the yuan real two = 1: fixed character, compared to In this category, the specific word is more than 1 ship, the age of the ship is regular, and the net is as described in item 1 of the patent scope, where the new one is added, and the same station is kept, the system updates the Category setting. 10. If the system described in item (4) i of the patent application is filed, the system will update the remuneration settings when the document is filed. w ' 11. According to the system described in item J of the patent application, one page file is extracted, and the network element includes plural keywords, which are included in the category settings and are consistent with the preset . The 'sub' is 12. The relevant keyword of the system sighing as described in the patent scope fi item includes the #1 level - two two: two precautions are higher than the corresponding _ setting - the default level. And the temple in the 22 or 32,32,268, the t/ltt patent paradigm (4), the pure one, which meets a preset: the test (4) keyword includes only one of the categories that exist only in one category. As a basic advertising method, one or more webpages are extracted, and a method is used to include a +#+Bei file, and the parent-webpage file includes a primary key from a plurality of representative documents of the plurality of webpage files; - or more characters in the webpage files; p t㈣t70的曝光特徵相對於該對應類別計算所提取之 母的權重,该些網頁文件包括該對應類別的主關鍵字; 又疋或夕個子元以使在每一對應類別之一預設準則符 合該對應_的複數_ _字,並依據該齡關鍵字與其 權重而產生一或多個類別設定;以及 使用包括在该網頁文件與該類別設定中的字元而判斷每 一網頁文件的類別,並使登記為該類別的一廣告者的一廣告與 該對應網頁文件匹配。 ' 15.如申請專利範圍第14項所述之方法,其中該些曝光 特性包括一平均曝光頻率以及一曝光集中程度,該平均曝光頻 率代表一字元在每一文件中曝光的頻率,該曝光集中程度使用 具有曝·光之字元的文件之數量與文件的總數量之比率而進行 計算。 16·如申請專利範圍第15項所述之方法,其中當計算曝 光集中程度時,該權重計算模組指定一較高權重為包括在一網 頁文件中的一字元,該網頁文件為提取自一站(site),相對於每 一類別,該站具有較高權重。 23. 200832268 a丄專利範圍第15項所述之方法,Α中^十管琴 模組指定-相異權重:上 位置17賴狀妓,射—字元的 位置的二ίΐ:、精、該本體部分與該背景材料部分而減少 配模Lr斷圍第14項所述之方法’其中該類別匹 $ ’ 4 一 t n八:是否匹配該對應類別的複數相關關鍵 一預設來—權重,在一對應類別中該權重等於或大於 乂〇:如申請專利範圍第14項所述之方法,更包括設定一 $子7L的步驟’其中該類別匹配模組指定—I高權重為該特 疋子二,相較__,該特定字it實質地僅存在於-類別中。 辦此=請專利範圍第14項所述之方法,更包括定期地 更新忒些類別設定之步驟。 22.如申請專利範圍第Μ項所述之方法,更包括 一新’、、罔站¥ ’該系統更新該些類別設定的步驟。 補範’14項所述之方法H括當增加 新、、、罔頁文件時,該系統更新該些類別設定的步驟。 24·如申凊專利範圍第14項所述之方法,更一 件的㈣’其中該網1文件包括複數相關關鍵 子μ二關鍵字包括在該些類別設定中並符合—預設準則。 25.如申請專利範圍第14項所述之方法,其中符人一褚 設Ϊ則的該相_鍵字包括具有-等級之-權重,該等i等於 或尚於該麵應_設定巾的-預設等級。 辱 24 200832268 26·如申請專利範圍第14項所述之方法,其中符合一預 設參考的該些相關關鍵字包括僅實質存在於一類別之一特定 字元。The exposure feature of p t (four) t70 calculates the weight of the extracted parent relative to the corresponding category, and the webpage files include the primary key of the corresponding category; and the child or the child element is such that one of the preset criteria in each corresponding category meets Corresponding to the plural _ _ word of _, and generating one or more category settings according to the age keyword and its weight; and determining the category of each web page file using the characters included in the web page file and the category setting, An advertisement registered as an advertiser of the category is matched with the corresponding webpage file. 15. The method of claim 14, wherein the exposure characteristics comprise an average exposure frequency and a degree of exposure concentration, the average exposure frequency representing a frequency at which a character is exposed in each file, the exposure The degree of concentration is calculated using the ratio of the number of files having the characters of the exposure light to the total number of files. The method of claim 15, wherein when calculating the exposure concentration level, the weight calculation module specifies a higher weight to include a character in a webpage file, and the webpage file is extracted from One station, the station has a higher weight than each category. 23. 200832268 a method of the 15th patent scope, Α中^10-module module designation-different weight: upper position 17 妓 妓, shot-character position of the two ΐ: fine, the The body portion and the background material portion reduce the matching mode Lr by the method described in item 14 wherein the category is $'4 a tn eight: whether the matching of the corresponding category of the plural correlation key is preset - weight, in In a corresponding category, the weight is equal to or greater than 乂〇: as in the method of claim 14 of the patent application, and further includes the step of setting a $7L, wherein the category matching module specifies - I high weight is the special scorpion Second, compared to __, the specific word it exists only in the - category. Do this = please refer to the method described in item 14 of the patent scope, and include the steps to periodically update these category settings. 22. The method of claim 3, further comprising the step of updating the category settings by a new ',, station, ¥' system. The method H of the supplementary '14' includes the step of updating the category settings when the new page is added. 24. The method of claim 14, further comprising (d) wherein the network 1 file includes a plurality of related key sub-keys included in the category settings and conforming to a predetermined criterion. 25. The method of claim 14, wherein the phase _ key includes a weight of -level, and the i is equal to or equal to the face. - Preset level. The method of claim 14, wherein the related keywords that meet a predetermined reference include only one of the specific characters that are substantially present in one category. 2525
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