TW200602932A - Mobile advertisement service system and method - Google Patents

Mobile advertisement service system and method

Info

Publication number
TW200602932A
TW200602932A TW093134197A TW93134197A TW200602932A TW 200602932 A TW200602932 A TW 200602932A TW 093134197 A TW093134197 A TW 093134197A TW 93134197 A TW93134197 A TW 93134197A TW 200602932 A TW200602932 A TW 200602932A
Authority
TW
Taiwan
Prior art keywords
message
advertisement
enterprise information
terminal
server
Prior art date
Application number
TW093134197A
Other languages
Chinese (zh)
Inventor
Chang-Hee Cho
Myung-Sung Lee
Se-Hyun Ho
Joo-Mun Lee
Whan-Chul Kim
Sang-Hoon Lee
Original Assignee
Sk Telecom Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Sk Telecom Co Ltd filed Critical Sk Telecom Co Ltd
Publication of TW200602932A publication Critical patent/TW200602932A/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/34—Network arrangements or protocols for supporting network services or applications involving the movement of software or configuration parameters 
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/02—Details
    • H04L12/16—Arrangements for providing special services to substations
    • H04L12/18—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast
    • H04L12/1859—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast adapted to provide push services, e.g. data channels
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/58—Message adaptation for wireless communication
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/42382—Text-based messaging services in telephone networks such as PSTN/ISDN, e.g. User-to-User Signalling or Short Message Service for fixed networks
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
    • H04M3/4872—Non-interactive information services
    • H04M3/4878—Advertisement messages

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Signal Processing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Telephonic Communication Services (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Mobile Radio Communication Systems (AREA)

Abstract

In a mobile advertisement service system for use in electronic commerce between a customer, an enterprise, and a mobile communication carrier, an origination terminal of the customer downloads a VM (Virtual Machine) client application, runs the VM client application to create a message, and transmits the created message to a destination terminal An MAS (Messaging Advertisement Server) administrator terminal provides a tool for creating enterprise information and advertisement copy to be inserted into the created message. An SMS/MMS (Short Messaging Service/Multimedia Messaging Service) server recognizes and classifies an identity number associated with the enterprise information and the advertisement copy and transmits the enterprise information and the advertisement copy along with the message of the origination terminal. An MAS interworking with the SMS/MMS server inserts the enterprise information and the advertisement copy into the message to be transmitted to the destination terminal.
TW093134197A 2004-07-08 2004-11-10 Mobile advertisement service system and method TW200602932A (en)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR20040052920 2004-07-08

Publications (1)

Publication Number Publication Date
TW200602932A true TW200602932A (en) 2006-01-16

Family

ID=35784077

Family Applications (1)

Application Number Title Priority Date Filing Date
TW093134197A TW200602932A (en) 2004-07-08 2004-11-10 Mobile advertisement service system and method

Country Status (3)

Country Link
KR (2) KR20060004578A (en)
TW (1) TW200602932A (en)
WO (1) WO2006006753A1 (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
TWI386861B (en) * 2008-02-05 2013-02-21 Yahoo Inc Method and system for multi-version mobile advertisements

Families Citing this family (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100779507B1 (en) * 2006-02-09 2007-11-27 (주) 엘지텔레콤 Postscript Service System For Mobile Phone And Method thereof
CN101401118A (en) 2006-03-06 2009-04-01 雅虎公司 System for serving advertisements over mobile devices
DE102007005045B4 (en) 2007-01-26 2008-12-18 Sanofi-Aventis Phenothiazine derivatives, process for their preparation and their use as medicines
KR100877010B1 (en) * 2007-03-08 2009-01-09 에스케이네트웍스 주식회사 Method of sending mobile message and apparatus for sending mobile message using the same
US8635106B2 (en) 2007-07-11 2014-01-21 Yahoo! Inc. System for targeting data to users on mobile devices
US8423003B2 (en) 2007-07-11 2013-04-16 Yahoo! Inc. System for serving targeted advertisements over mobile messaging services
AU2008201643B1 (en) 2007-07-24 2008-08-28 Rambrandt Messaging Technologies, LP Messaging service in a wireless communications network
US20090164299A1 (en) * 2007-12-21 2009-06-25 Yahoo! Inc. System for providing a user interface for displaying and creating advertiser defined groups of mobile advertisement campaign information targeted to mobile carriers
US8644808B2 (en) 2008-03-31 2014-02-04 Yahoo! Inc. System for providing mobile advertisement actions
US9532190B2 (en) 2008-11-14 2016-12-27 Sony Corporation Embedded advertising in MMS stationery

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20010026914A (en) * 1999-09-09 2001-04-06 서평원 Method for displaying advertise in mobile phone
KR20000053704A (en) * 2000-01-17 2000-09-05 서수길 Advertising method using mobile telephone
KR20000053869A (en) * 2000-04-27 2000-09-05 정병희 the method and system of advertisement using transceiver
KR100397290B1 (en) * 2001-04-11 2003-09-06 (주) 엘지텔레콤 Method of furnish advertisement using wireless communication terminal

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
TWI386861B (en) * 2008-02-05 2013-02-21 Yahoo Inc Method and system for multi-version mobile advertisements

Also Published As

Publication number Publication date
KR20060004579A (en) 2006-01-12
WO2006006753A1 (en) 2006-01-19
KR20060004578A (en) 2006-01-12

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