TW200422901A - System and method for administering incentive offers - Google Patents

Abstract

The present invention is directed toward a system and method for administering incentive offers. A system for administering incentive offers includes a centralized repository for storing offer information, a maintenance engine for updating and maintaining the offer information in the repository, and a retrieval engine for finding and retrieving offers. The system cooperates with an offer presentation engine for configuring and presenting offers based on offeree traits and the environment in which the offer is to be presented. An exemplary system formulates tests to determine effects of changes in content or context, tracks events related to presentation and acceptance of offers, evaluates impact of offer changes on offer effectiveness, and predicts optimum offer content and context based on results of such tests.

Description

200422901 V. Description of the invention (1) ^ [Technical field to which the invention belongs] The present invention relates to calculation formulas, inventory, display methods, and follow-ups that promote the achievement of management incentive proposals: household consumption, ,,,, and object targets # , The purpose of which is to facilitate the effective management of the proposed assessment of the establishment of a desired set of display patterns for behavioral patterns or more. First, [prior art] When establishing a reward system, it is often conveyed that the target (such as an existing or potential customer) proposes a specific reward ^ ', ,, (incentive) or other promotional items (pr〇m 〇ti〇nal object generates a certain behavior pattern. For example: a gold card: a gift to a target customer (such as a possible credit card: ί, as a promotion of their credit card services) This type of gift includes contract conditions, such as Special annual fee, credit line and interest. Or, company G and F can propose gifts to different target audiences (such as the existing Kecan 2) encourage them to use online services, such as bill viewing and payment completion. U Financial services companies can send such prints via regular print mail, interactive or Internet display of web pages, and use a browser (also = 疋, 'week =) to display such gifts. Similarly, video tapes 袓The industry can also propose special video rental to target customers, and can choose two families, according to other behavior patterns, such as buying a video player, ..., questionnaire , Or other attributes show that it is possible to add rental promotional videos to propose such rewards. Generally speaking, the offer includes content (that is,

Page 10 200422901 V. Description of the invention (2) conditions) and its context (that is, the attributes of (p r e s e n t a t i ο η)). The gift conditions have a direct impact on the gift knowledge of the event proposal. Although the background of the proposed activity does not affect the value of the gift, it usually affects the possibility of the target audience receiving the service. The background of the special activity proposal may be accepted (that is, converted). By way of example, examples of proposed term benefits include the subject matter, quantity, price, and / or fees (such as annual fees, interest rates, credit lines, and the like). On the other hand, examples of performance attributes include the timing and / or placement of the event proposal (such as when and where the event is proposed), as well as details of its performance (such as text content, font, color, size, pattern, Slogans, trademarks, representations, looks, feelings, sounds, images, paths to proposed gifts, and the like). In addition to the knowers, there are many genres of the project. "Saturation and similar characteristics will be used to design the project. The better responders are college students and others, and various bidding objects are also available, such as gender, Transaction history. However, according to the target group classification. Although it is based on each grouping, it may have similar genera, ages, religions, and previous classifications that target the target group. For example, members are specific to specific categories, such as specific Response. Sex. Routine education, income status (also increased, the choice of setting the situation 'male activities to enhance the scene, such as the eyesight, the letter is based on the possibility can be' may be between 18 meetings or live, all public bidders can have a score , Calendar), according to many of them have similar dynamics to the age of 20 or, suppliers use many various mechanisms to accept the marketees or groups. By way of example, up to its specific activity is proposed to ° — suppliers can use telephone lines

200422901 V. Description of the invention (3) Distribute, direct mail, public publication, Cpoint of sale on the media :) to disseminate, offline (0fs 0, or sales network-suppliers can be supplied through computer networks (such as lne). In addition, the recipients interact online. Road) When connected, with the background of the event proposal, for example, the promotion of video rental can vary from place to place. (E.g. via a terminal or a large video rental store can be implemented in the home of the target audience (e.g. = promotion, advertising, regular advertising mail or direct mailing, or television implementation at other retailers (e.g. When-target pair; purchase; i almost: = can be brought directly to the S target object). In addition, 5 = = or the background of the video can change according to different times (for example, according to the time of the calendar ^, at In the second quarter or month of the year, a certain period of time in the experience phase-"A certain period of time?" And so on, etc. Similar to η :: language, the timing of the proposed increase can be from the payment period to: uniform Spending period 'for example, year-end holiday or summer vacation, specific] 3 The timing can be a limited time purchase within a short period of time. It is proposed that the new year and new hope take advantage of the new year's opportunity. 1 The event proposal can be displayed through the Internet , One or more live offers can be displayed on a web page. Some suppliers can use a very special two = approach, targeting a certain population (for example, selling in a small area = first home buyers need a house). Some Construction of a single person should be promotional practices (such as tailor-made to the proposed community of real estate 'and the proposed off ^ community of information to the target object to be interested in buying a house in the community). It will not even

Page 12 200422901 V. Description of the invention (4) It is displayed via-website (that is, through the access ticket-the main website I, and-or several sub-pages 3 are related to a small number of responders You can choose publicly-defined publicity activities, as well as exhibitions, such as: According to the object of the == there are different needs to sell the entire set according to the special target group! The supplier can be converted into a double interpolation for different specific demanders ; F: "Peasant Biography Campaign" for different target groups, there can be multiple website stands = "The same group of publicity department via-or = = Proposed maximum effect. In this case, A single: = Qi Yi Ke: Several different promotional activities are proposed together (for example, if you do n’t pass i, you can set i, for the purpose of the promotion. By doing so, these announced one or more promotional activities Interactive promotions with each other. Generally, the second-female # -interaction relationship of consumer participation, (for example, the purchase of a video player, the purchase of two: two to T == the possibility of the consumer receiving the relevant supply (such as renting a video i. Purchasing unfinished products to obtain financial aid). The attraction between these interactions is Respondents often use cross-seliing to participate in interaction. Interaction, = ^ can take place in a specific store, such as the promotion of selling socks, and ^ special objects can be at the place of selling shoes. Cross-selling can also occur at each other * Different stores or service offerings, such as a car salesperson suggesting a financial service provider. This type of event proposal can be displayed through the Internet, and an event proposal exhibitor can use the first set of services on the first page (such as a gift 13 pages 200422901 V. Description of the invention (5) Proposal, assuming that a target object is opened and chartered),% can be the same, and the account will be served for free-a roast ^ X 5. ^, a second page of the webpage display proposal Service parameters: meaning (for example, suppose a certain target object accepts-credit card mention 4 target object to increase the accumulated mileage of the flight.) K Generally speaking, these activity proposal packages: paragraphs can offer rewards to recipients,] two ":: use Enjoy the benefits of rewards. This kind of activity ^ ^ ^ can be simple, in fact, π and righteousness may be relatively more variable than the almost unlimited supply combination 22 to achieve a variable Very large, the basic characteristics of the proposed content of these two active braces are still quite consistent. For the implementation example of the proposed incentive, it can be essential, '得 i :: $ owned : What is proposed is a tangible thing that can construct the extract, such as ownership of the thing. If the reward is the right to an intangible benefit; the right to access information, or enjoy other enjoyment of the intangible reward 礒 'makes the acceptance The supplier obtains the right to make changes ==: the second shock; the supply can offer rewards according to the conditions of the goods or services that it is scheduled to ... the supplier contractor may wish to encourage the achievement of a large supply account by proposing rewards Break-even or with a specific payment method

Page 14 200422901 V. Description of the invention (6) Bank transactions have reached a desired amount. In this way, they consistently contain definitions of who is in what period (for example, in (for example, in a specific store), using or agreeing to purchase a specific product or service. In some cases, this is a public organization, which is responsible for Management definitions. Although such organizations can outsource related work, they can still maintain a centralized management activity proposal. This can be coordinated, and by establishing and achieving coordination, it can promote mutual reinforcement of these activity proposals. In other organizations, especially a single specific entity is responsible for managing the motion proposal. Therefore, it may be proposed by the same or similar activities, or competing ideas. If there is only one body of the activity proposal, it will often cause or lose Control. The results lead to experience that may be uneven, inconsistent, planning may produce undesired results, and targets. These predetermined conditions can vary greatly (eg, target consumer audience, proposed sales period) and where should be done. What action (for example, envoy). A single specific entity within the division, such as the city, liaison, and implementation of these activities provides some or all of them with specific control over management activities. They found that this allowed different parties in the process to demonstrate appropriate control of the proposal, to achieve consensus and coordination between interconnected proposals, and the effectiveness of the recipient's behavioral model. It is a large organization in different places. It does not define, liaise, and manage these living organizations or institutions to establish several phases and often conflicts with different purposes. There is no lack of centralized marketing to manage its establishment or display. Coordinators of the proposal are inconsistent, which may cause confusion among the recipients. As a result, it may not meet its expectations

200422901 V. Invention Description (7) The participation of type 7 organizations has improved these shortcomings. In an online environment, these organizations can communicate with a single window without worrying about organizations in different regions. Therefore, online transactions propose new opportunities to prevent inconsistent activity proposal displays. For example, 'there is an opportunity to jointly manage campaign proposals for several different stores and separate large entities. All are =; Π's supply list-activity proposal list-large organizations or many; two reasons = regardless of whether it is targeted at the environment, taxation, competitiveness and environmental market control, environmental proposal is to encourage recipients, can There are: 'Extend some legal provisions of rewards, or the season of the market :: =========================================================== With :: = ”fixed target object * effectiveness. By this,-the consistency of a centralized management proposal, but if the 钲 mugu: the rationale can promote changes in the characteristics reached, or second exhibition with the event proposal- The effect t may lose its meaning as the target recipient's activity proposal. 隼: t frame changes, then this type of system can not adapt to market changes, 理 ^ ^ rational activity proposal, if it may be produced on the basis of contention After the bad, therefore, it is possible to propose activities for specific recipients, which have the advantages of tailor-made in the case of shore supply. The system and method that should focus on sound theory is page 16 200422901 V. Description of the invention (8)有 有 = dead well known 'to-or More activity mentions. Jing (丄 _ j Here are the contents (conditions) of the activities proposed and their changes # | J +: / both s to change. When the conditions of the activity proposal changes, the value of the proposal ( Example 1 The value of the proposer is: It is very useful to decontaminate. The mechanism for tracking such values is to judge the net present value (net present; Nρν) of every two =. For example, the mother profit, if the proposal may hope The proponent can get a discount on time cost and any risks (such as no effect) in the future. This mentions = profit can normally produce a net present value, which has a change ϊίΐί it: the present value is compared. Please note that the net The present value is usually based on the recipient ’s ί =: and may also be based on the characteristics of the target audience, such as (also ΐ 2 = value of the activity proposal or the entire group of activity proposal value relay activities), or to evaluate specific activity proposals. The probability that a publicity campaign is accepted and / or fully effective is targeted at each proposal or group of proposals, and the probability of acceptance is the same as both content and context. For example, for a target audience, The possibility of accepting proposals The higher the value, however, the taxi; the righteous and the s, the net present value of these proposals may decrease. Similarly, the more the background of the activity proposal attracts the target audience, the more likely the goal: the likelihood is increased-nevertheless, the background Change ca n’t be done again: Chongyi = Net presenter of the proposer m 'Evaluate a possible discounted net present value based on the products that may be accepted and the non-proposed net present value of each exhibition.

V. Description of Invention (9) Consider changes in both content and background • The net present value of such possible discounts may be content and background. Is very useful. Please note that according to the inherent content of each exhibition event proposal: Fortunately, the management system of traditional event proposals currently includes a dense process to establish individual event proposals and the entire group of proposals. activity). Moreover, the current system cannot determine which are active / invalid activity proposals, provide sufficient automatic changes and / or accept the attributes of the proposed attributes (for example, Wib concepts and perceptions). The system cannot automatically propose personalization (that is, determine the best content and background to propose to the target. In addition, management activities or announcements, testing it usually needs to control the content of the group discussion with the proposed activity and its activities. The activity proposal cannot be proposed so that the system can only be used effectively. For example, the effectiveness of the Labour Department can persuade the change. Therefore, use the generated rational system or the required attribute of the original proposed activity system. 'If there is no way to reorganize. Therefore, when background changes are proposed to accept, people ’s satisfaction of acceptance promotes the achievement of reliable tests individually (for different backgrounds or different target pairs). In the past, if you want to test and manage the process, you can establish all the online interactive sales activities of the promotional activities. The current system of the nephew has not been able to propose an existing system, system, or method. To determine the impact, is very difficult. Another problem is that, when other information is requested and / or proposed, 苴, cause. For example, in many cases, Lu's message moved back to the original proposer. because

Page 18 200422901

Unless it is an activity proposed by a particular exhibitor or promotion, acceptance of the offer cannot be attributed to that exhibitor or promotion. The legislative system may only return the message of accepting the proposed activity to the presenter, and the related publicity. Under these systems, the proposed accepted performance may not be distributable. For example, different sections of the website may propose the same activity, and the current system may transfer performance to the promotion of the first proposed activity. In the case of other systems, this conversion performance may only be added to the login page. / 、 Therefore, if you can track: (1) the content and background of the proposed activity; (2) the proposal has been changed (accepted by the target object); and (3) the demographic attributes of the target object; has benifit. If we also analyze how much the proposed activity changes when the content and background of the proposed activity changes, how likely is the proposed activity to be accepted > and how much the discounted value of these proposed activities might be, these analyses are for the proposer and Words are very helpful. It would be more beneficial to distinguish such analysis results based on the known properties of the target object (for example, different target types may have different sets of results) '. It can also be of great benefit if the best combination of content and / or background can be judged based on the sensitivity of the combination, changing the content and background, and proposing a specific activity.

If the inner valley and background of a proposal can be catered for to improve (eg, maximize) the value of the proposal by the proposer, the likelihood that these proposals will be accepted, and how much the discount value of these proposals may be for a specific set of target consumers, these It is also very helpful. It would also be beneficial to have personalized content based on the products and behavior patterns that customers have. Finally, if we can formulate the sensitivity of the test proposal value, the probability of acceptance, the discount

200422901 V. The content and background of the value change proposal after the invention description (11) is also beneficial. 3. Summary of the Invention The present invention relates to a method. In particular, the purpose of the evaluation of the expression of the calculation formula is that the present invention, the inventory, and the estimation change more to promote the establishment of an incentive proposal proposal information; the proposal in the depository department. This system engine) can set up and display the content of the proposal or content to evaluate the effect of the proposal). Furthermore, in each embodiment, the storage section of the calculator (offers event tracker mechanism) is a proposal type. A management section is used to store a centrally managed storage to find and manipulate the environment of the presentation proposal, to test, to Demonstration and acceptance, evaluation of the best conditions (that is, the background) of the test and the display and details. In the proposal formula operation, it can include one-to-one centralized management details. Generally, the system that promotes the achievement of management incentive proposals is relevant. An easy to promote management proposal, display method, tracking and / or activity proposal, which is a set of one or more behavioral model systems aimed at consumers, including · a centralized management of storage-maintenance An engine to update and maintain the meaning information, and an acquisition engine, and a system to cooperate with a proposal display engine (offer according to the characteristics of the recipient, and display the proposal. The system formulates changes in one embodiment Results, tracking the impact of changes to the presentation of the proposal, and the context and background. Each proposal includes a set of desired actions (That is, according to a rule, a proposal can also include a summary of the proposal. A system for managing incentive proposals also includes a formulator.) Other embodiments of the system and / or a proposal evaluator. It is configured to store a summary of each proposal and details of one. This includes who (such as the target consumer

V. Description of the invention (12), the object of the customer) Name # 麻 n 士 里 (for example, in the specific business) "internal proposal period", where or agree to purchase specific goods or services) :::: = For example, use target Object properties, Yi Nai Guan #, background of the built-in support of the coffee, material. And the request for details of the proposed proposal to use a maintenance engine to accept the proposed effect. Before the maintenance engine also includes a security department, confirm that the use system is set to limit to a special maintenance primer in the unauthorized acquisition engine. Can guarantee or do not want the engine to include an engine system to match a proposal, a retrieval engine is recognized as a proposal or a group of proposals, and the tool is designed, and the system is designed to display and display a proposal to access The proposed formula responds to the establishment, modification, and deletion of the storage and storage mechanism that is stored in the centralized management, and grants the identity of a user depositor. According to an embodiment, a predetermined user or user group accesses confidential data in the protection storage unit and is disclosed in a manner. A search tool and a capture tool, a presentation engine for setting and displaying a request for sending a request to the search engine. The search engine is set to confirm that it is set to retrieve confirmed proposals or numbers. The proposal is used to display the engine to promote recipients. Therefore, the proposal displays the proposal background set by the engine, and displays a designated proposal summary and deposit department. A fetch, a storage, a safety machine, 'thereby making it possible to prevent the fetching of an offer. To ensure compliance with the proposal. Proposals can be made on the basis of the proposed content. According to one embodiment of the present invention, an example of a proposed formula operator is that it may include an information manipulator and a proposed converter. An Information Retrieval 200422901 V. Invention Description (13), Example 2 of the device, which promotes the achievement of a request to confirm the assets of a target object, and accesses a centrally managed storage department to obtain information about user progress (for example, The target audience is ten years old, customer product and past behavior history). Furthermore, the information extractor retrieves the proposed content and background information from a centrally managed storage section. The proposal converter is designed to transform the content of a specific proposal and / or to improve the effect of the proposal. It can make predictions based on the value of a possible discount. … The converter is designed to take into account specific attributes and predict the optimal combination of content and background based on the prediction of the total content of the possible discounted net present value. __ 纟 # 果 The prediction of the impact of several changes can be generated through several methods, such as root mean square analysis, Bayesian model analysis, and / or Monte Carlo simulation techniques. Furthermore, the proposed converter can be set up with formulaic tests' to achieve the purpose of generating data (such as judging sensitivity), for evaluation-or more predetermined control environment. In an embodiment of the present invention, a guzhu ϋν ,, ^ ^ β 7 is set to track the displayed 4 礅 内 内 谷 and / or # 景, and the attributes of the target population, and The results (such as the endorsements) produced by the proposed j. In the embodiment, the 'event tracker' is set to record the target; :: the response of the proposed proposal (for example, the proposed exhibition %% & + ,, further information, and the proposal is not, please, Time delay between acceptance and acceptance. Finally, from Qian'an, a proposed evaluator was set to

Ba μ published the actual impact of the proposed net present value and the possibility of accepting π π π mu ». Therefore, the proposed

200422901 V. Description of the invention (14) The estimator is designed to evaluate the possibility of changing the background of one or more proposals and their acceptance. Furthermore, #Assessment of the assessment # of the assessment changes the content of the proposal and / or the context in which the proposal is presented, which can / sigh the impact of the net present value. Finally, the proposal evaluator is designed to associate this type of social fruit with the confirmed target attributes (for example, grouping based on results). [Implementation] The present invention proposes to make the management incentives that can promote the achievement of species The proposed system stores the proposal and maintains the proposal information in the depository department; finds and retrieves the proposal. The system can set and display the basis of the acceptance and display of the proposed system and also proposes to evaluate the extractor group to learn about the proposal's deviation. An example of tracking events is to establish the local method of each award, to show or more explicitly include a user to agree to a proposal to maintain, confirm, and extract a desired one. A set of features, a device for management and storage in one embodiment, to achieve a unified proposal display engine for a recipient, a set of incentive incentives, and a library proposal that can include a capital proposal And acquisition tools to manage incentive proposals. Therefore, the mode of behavior conversion, testing, evaluation, and acceptance of recipients. According to the present system, a centralized management engine is included. It is used to update and maintain, and to retrieve a bow, engine, and display a proposal by a proposal. Therefore, the characteristics of the system f are based on what is meant. In one embodiment, ^ contains a proposal formula operation $ ° A proposal formula operation and a proposal converter. The conditions (that is, the content) are the system inventory, and one of the system stores the collection to find the engine. The system can be equipped with a promoter and a device. Fan, and

Page 23 V. Description of the invention

ί ::: Display in a prescribed manner (that is, a prescribed background). Sun's summary and management details of the storage department of Sun U Mei. — 隼 中 而 丄 ^ 邛 is a sigh to store a summary of the proposal and a set of _ r ”, and the details of the proposal are 俦 Hongsha%% is widely known, and detailed. What time is generally ( For example, the target of knowing the consumers) is in λα 士 ^ j such as in the period of knowing:）, where is the fun r, 疋 's shop), and the execution of # 麻 $ 叙 ,, 隹 there (such as in special Business or service), which can be used to purchase the special storage department, which can also be used to store points. It can also be used to store and manage the business management; 5 Μ μ ^ ^ 礅 礅 景, the target's property, and information about Relative to the proposed effect of the accepted data. The genus of a maintenance engine is connected to the storage to facilitate the establishment of the storage department, and, upon request, it is stored in the & 礅 details ^ T & Management's Seven Treasure Storage Department. Please note that the phonetic tweet, Huoyao, can be searched and / or retrieved as soon as they are added to the centrally managed storage department and stored in the store. One-dimensional two-entry, horse-made system In the case of granting a use, Qi Na also contains a female full body. According to an embodiment, a safety machine φ存取 The user's user or user group access, so that one or two = can prevent data from being unauthorized or unwanted, and a capture engine is also connected to the centrally managed database , And it includes a search tool and a fetching m ^ ^ ^ β + fetching tool. Therefore, a fetching engine is obtained from the search engine to confirm a proposal or a set of suggestions. The brother engine is It is assumed that the recognition is consistent with the proposal, and the retrieval tool is configured to retrieve the confirmed proposal or array of proposals, so as to achieve the-proposal display 200422901 V. Invention Description (16), the engine is connected. In one embodiment The search tool and retrieval tool can be set by the user. Therefore, a user's response is defined as a request, which can include the definition of the parameters to be searched and the proposal to be retrieved. The operation engine is based on The parameter selected by the user searches for the desired proposal, and returns the parameters of the desired proposal of the user. Please note that the user characteristics of the proposed parameter to be returned can be expressed by an instruction type. And only return a specific set of Number, or may be any other conventional forms of expression.

Therefore, a 'capture engine' is connected to a proposal presentation engine to facilitate reaching a setting and displaying a proposal (ie, content and background) to the recipient. According to the received request for proposal information ’, a proposal display engine facilitates the setting of the proposal, which is suitable for recipients with various characteristics and different backgrounds of the proposal to be displayed. Therefore, the system is designed to suit many different needs on the market today.

In one embodiment, the system includes a proposal formula operator, and the proposal formula operator may further include an information extractor and a proposal converter. According to this embodiment, the information extractor is configured to request confirmation of the identity information of a target object (for example, to obtain its information from a user's computer only) ^ Via an electronic confirmation device, such as a radio transmitter, to obtain: Confirm the identity of the target object; obtain the identity confirmation of the target object by credit card, debit card, or member information; or confirm the user's identity through biometric methods, such as fingerprint identification, or iris scanning, etc.). Please note that in the implementation examples, the ^ message extractor obtains cookie information from the user's computer, and it can also propose to set a cookie for a single specific user to place 0001 ^ 16 on the user's computer. In an embodiment

200422901 V. Description of the invention (17) " ''-*, when a user logs in to the system of the present invention, it can insert a c0kie. A text string containing a Global User Identity Confirmation (GUID), This cookie is stored on the user's computer. Therefore, whenever the system wants to confirm the identity of the user (for example, when the user starts to connect to the system, or when using 1-click: propose or make a request), the information grabber can capture the cookie, Read the global user identity confirmation (guid) in C00kle, and use the information of global user identity confirmation (GUID) or other identity confirmation. According to the identity of the target object, or other available information, the storage department of the information management, and obtain further information about the target 4 i ί ίI target object properties, the target object's existing product f: ”-Go to Mode, and the like). Please note that this type of ^: is organized according to any convenient method for one, one confirmation (for example, by identification card number, name, address, social security code, Area code, or other pre-defined code numbers ^ and resources: The message extractor retrieves the proposal from the centrally managed storage department ... In the / embodiment, the 'proposal converter is based on the content of the specific proposal. It is assumed that the conversion proposal is used to improve the effect of wanting to be shown to-ϊϊϊϊ: ί. For example, in one embodiment, the proposal j for theft can be based on the attributes of the user (such as age, gender, meaning = have Established attributes) 'Choose a colored scheme or other prerequisites: support Γ Γ levy (for example, a colored theme scheme, a sporty theme, the main theme of the other example), the proposed converter can measure k 礅conditions of( For example, the proposed admission tickets sports rather than play 200 422 901

• Drama, knowing ^ § meaning lower interest rates (non-cash rewards). In one real ::: Low taxi fare; Proposed mileage discount, Opening-Net present value of possible discount (The effect of the NPH proposal is right

I will accept the displayed ΐ: may be accepted ’and predict the target pair I taking into account the specific affiliation of the target object, β y ^ transition state system, and averaging the total content and background.

:. The total results of this kind of == ’influence the prediction can benefit ^: == analysis, and / or Monte Carlo simulation technology. Therefore, intrinsic content includes sensitive valleys based on content and / or background combinations or the best combination of backgrounds (for example, based on possible settings to facilitate optimization). : This: Proposed converters can be used to estimate a variety of different mechanisms: 'However' many interest rates that are clicked consistently (that is, Jin Lun asks for further information or accepts specific information) proposal). Sheep miscellaneous

i is: standard = connected. The proposal converter will ㈣ ^. Bei ’predicts what kind of proposal content and background will be displayed on the drive based on his cook ee information and other information obtained from members of the Gray Card. As mentioned above, the c00kie information contains information identifying the user, such as a global user identity confirmation (GU 丨 D), or a name, or address, or any other useful information to confirm user.

Page 27 200422901 V. Description of the invention (19) --- In one embodiment, the system includes a method for setting the cokie and placing it in the user's mind (means). In addition, the 'proposal converter' can be formulated with tests to achieve sensitivity in judging the value of the proposal and / or the likelihood of being accepted to change the content and background of the proposal. In one embodiment, the proposed converter is configured to calculate tests to give proper control, normalize the results, produce an appropriate sample size, and consider the statistical characteristics of the results produced. An example of testing is that, under a certain% environment, a date can be set to facilitate the evaluation of one or more factors. Moreover, the proposal converter can be set to detect specific environmental events, such as the prevailing interest rate or other economic indicators, to display the revised proposal and track the results, such as the level of interest rates (that is, click interest rates) ), And evaluate the effectiveness of the proposed presentation after revision. Considered, the number, the example is that it can include the customer layer (that is, the attribute), the product group (that is, the condition, the content), the form of the web page (the background), and the creative strategy (that is, the background). Therefore, the proposed converter could be set up to facilitate the implementation of appropriate tests to confirm the correlation between the coefficients and the possible discounted net present value. In one embodiment, an event tracker is configured to track the content of the presentation, f content and / or background, and the attributes of the target audience, and the results generated after the long: 2 display (for example, the proposals Killed by the target object) In one embodiment, the event tracker is configured to record the target's response to the presented mention (eg, a proposed presentation, a proposed request, further information, and The proposal is accepted), and the time delay between reconciling the proposal and being accepted (for example, up to 30 days). This type

200422901 Fifth, the trace of invention description (20) can write one or more product codes, time information, paths, or other background information related to the proposed or proposed publicity activities. For example, "S information may include a period of time and / or subscriptions related to the offer, such as exhibitions, child exchanges, acceptances, or requests for one or more offers or other information. Path information may include a Internet address, and / or offer presented to the target audience, and may also include information / proposed proposer I or physical location of the presenter and / or target audience (e.g. store location, Internet Protocol (IP) ) Location). The product code can be any code or other indicator that is designed to identify any suitable six and / or background of the displayed proposal or information. Therefore, the event tracker can be set to facilitate the conversion of the proposal Display for a specific proposal, and / or other related events (such as clicked events). According to an embodiment of the present invention, after a target object accepts a proposal, 'when the data about the conversion is transmitted to the centralized management storage department At that time, a thank-you web page will be presented to the target object. Furthermore, the centrally managed storage department can add a marker to indicate whether to convert to active or ^ According to the active and passive conversion, records can be generated. In one embodiment, a proposal evaluator is set to determine the change in the net present value of the proposed content, the actual impact, and the possibility of acceptance. This' proposed evaluator is designed to evaluate the impact of changing the presentation background of one or more proposals, the likelihood that those proposals will be accepted. Furthermore, the proposed evaluator is designed to evaluate changes in the content of the proposal and / or the proposal The background of the presentation can influence the net present value of the discount. Finally, the proposed evaluator is designed to correlate such evaluation results with the identified target attributes (for example, according to the results on page 29 200422901 V. Description of the invention (21 ))-According to another feature of the present invention, there is also proposed a method for facilitating the achievement of management incentive proposal storage and retrieval processing. According to the present invention, a manager can accept a user to establish, modify, and establish , And a request to delete a proposal and / or a part of the proposal. The manager's response causes the maintenance engine to perform a database maintenance process. A database maintenance process In the embodiment of the sequence, the maintenance engine generates a security mechanism to confirm the user, for example, to determine whether the user is authorized to start the operation, or according to a predetermined rule (that is, the proposed data can only be submitted by the proposed The store makes changes, the proposed data can be retrieved by anyone, and specific searches are only proposed to authorized members for query and access) to determine whether the operation has entered the system. If the security mechanism confirms the user and agrees to its operation, the maintenance The engine fulfills the user's request and modifies the proposed data accordingly. In this way, the maintenance engine achieves the proposed data that facilitates the maintenance of the centralized management of the storage department. According to the invention, the manager can receive a user's request, Look for offers with certain characteristics (for example, offers for specific services at specific locations, or requests for specific service proposers, or proposals for specific products, special proposals confirmed by query codes or SKU information). In response to the user's request, the manager starts an operation by retrieving the lead and responds to start the search engine to confirm that it is a proposal with the desired characteristics. Once the search tool confirms that it matches the proposal, the capture engine starts its capture tool to retrieve the matching proposal data. According to the proposal data received from the pick-up engine ’, the manipulation engine is set up to facilitate the achievement of setting up and displaying a recipient with a proposal display engine

200422901 V. Description of the invention (22) = The engine is configured to be connected to the retrieval tool. The exhibition engine is based on the characteristics of the party receiver and will be displayed to the receiving background to achieve the proposed setting. For example, if a particular recipient " has = have: a certain degree of credit ', the display engine can set up a credit card proposal according to the rules of the proposal details, which has a lower interest rate. Another example, the display engine Can set up a perishable item procurement sub- :: deduction proposal based on the proposed date, which is the remaining amount of inventory that expires. Therefore, the display engine can be based on the characteristics of the recipient and will be displayed to The background of the recipient's proposal in order to achieve the proposed setting. Therefore: Frank Ϊ! Is based on predetermined rules, and other backgrounds of the recipient or W's to establish, transform, and / or repair, the capture engine The displayed proposal may not include all the details of the proposal, but instead, it can represent the presentation made by the customer for specific receiving :, special cases. Because & 'according to the present invention, the system can promote Reach the goal (customers, customers) to accept more proposals. In particular, the figure depicts an embodiment system, which is set up with a management device (UtiUty) ° According to the embodiment of the present invention, this = 3 1 Centralized storage unit 110 is provided to store proposals 160,

HfT H1 5 The target data 154, and the proposed effect data 1 56. Among them, the effect data i 5 6 of the proposed mouth may include the content of the proposal and / or people. Possibility of acceptance and / or sensitivity to changes in η. The centrally managed storage unit is connected to a maintenance engine, which is set up to facilitate the completion of an update and maintenance proposal of 16G within the storage unit. In addition, the maintenance engine 12 () is associated with a-器 "

Page 31 200422901 V. Description of the invention (23) ---- 407 and the proposed ping estimator 108 are connected, and there are also connected with the manager 199 and the store 198. According to the agreement between the store 198 and the manager 199 on a content of a proposal 160, the manager 199 uses a maintenance engine 丨 20 to achieve the addition, modification, and / or deletion of the proposal 16 in the storage section 110. Based on the tracked event, the tracker 107 is proposed to store the tracking data 152 in the storage unit 11 (). The proposal evaluator 108 is designed to evaluate changes in the content of the proposal and / or the background of the presentation of the proposal, to evaluate its impact on the proposal, and to store the result data in the storage unit 110. The maintenance engine 120 is set up in accordance with the instructions of the manager 199 to facilitate the addition, modification, and deletion of proposals 16. The maintenance engine is also set up to facilitate the achievement of the store 198, which can be searched directly in the storage section 110, and offers 160. ^ The storage unit 110 is also connected to the retrieval engine 130, which is configured to achieve a search and retrieval proposal 160. The capture engine 130 is also connected to the proposal presentation engine 135, which is to set up and display proposals for a target recipient 139. The capture engine 130 is connected to the user 150 and accepts a request 140 from the user i 50 to retrieve a matching proposal 160. The request 14 may include search and retrieval instructions set by the user 150. Please note that the request 14 may include the meaning 'which indicates which proposed parameters will be found and which parameters will be retrieved. When responding to the request 14 0, the capture engine 130 finds the desired proposal 160 through the user's selected parameter ‘and returns the parameter that the user likes. As mentioned above, the parameters returned by the specific user may be returned in the form of instructions, and only a specific parameter, or at least a set of parameters, or any other known form may be returned. Please note that users 丨 50 may or may not be recipients 139. In the case where the user 150 is not the recipient 139,

Page 32 200422901 V. Description of the invention (24) • The user 150 may display the proposal to a recipient 139, or the proposal display engine 135 may directly display the proposal to the recipient 139. Μ

In an example, as shown in the first figure, the proposal presentation engine 1 3 5 includes a proposal formula dissipator 1 36, which is configured to retrieve appropriate data and calculate the proposal based on such data in order to reach one or More scheduled goals. Therefore, the proposed formula operator 1 36 includes an information extractor 137 and a proposed converter 138. The information extractor 1 3 7 cooperates with the extraction engine 1 3 0 to obtain the identity information of the target object 139, and based on the identity information, obtains additional information 154 about the attributes of the target 39. In addition, the information extractor 137 cooperates with the page fetching engine 130 to obtain the proposed effect data 156 from the storage unit 110.

According to the target data 154 and the proposed effect data 156, the proposal converter 1 38 can calculate one or more appropriate proposals (for example, the content of the proposal and the background), which are based on the specific attributes of the target object 139 to complete a ^ ^ Multiple scheduled goals. Far-reaching goals may include computational tests to evaluate the effectiveness characteristics of the proposal (eg, the value of the proposal, the value of the proposal, the value of the proposal that may generate discounts, the net present value, and the like). Sensitivity to changes in content and / or background. Therefore, the proposed converter 138 2 identifies one or more attributes of a specific target object and calculates the appropriate latte iron to utilize those environments (eg, maintain effective empirical control, reduce and improve statistical characteristics, and / or use empirical techniques such as Teguchi, 'Gong Jing's Law). The goal to be achieved can be to maximize the effectiveness of a particular proposal. Bringing it ^ 疋, in terms of its ability to achieve, hope to give the proposer again. Therefore, the proposal converter can be set up based on various proposals and

Page 33 200422901

V. Description of the invention (25) Mouth view components, and parameters that predict the effects of a proposal based on the attributes of the target object (such as value, net present value, possibility of acceptance, value of possible discounts, and the like). In an embodiment, the proposal converter may be configured to take into account external economic factors (eg, consumer confidence, unemployment rate, general interest rate, consumer price index, currency exchange rate, and the like) to convert the proposal .

The second figure is an example of the storage unit 110 that is centrally managed. Each proposal 160 in the storage unit 110 may include a proposal summary 162 and a set of proposal details 164. In addition, the storage section may include tracking data 52, target data 1 5 4 and Tingxi's result data 1 5 6. The storage department or database 11 〇 may be any open-type database 'for example, related (re 1 ati 〇na 1), hierarchical, object-oriented (〇bject — 〇riented), and / Or similar. Common databases can be used to improve the database, including DB2 from IBM (White Plains, NY), any database products proposed by Oracie Coirpoiration (Redwood Shores, CA),

Proposed by Microsoft Corporation (Redmond, Washington)

MicrosoftAccess, or any other database product. Certain data links can be made using any known data link technology. For example, the link can be reached manually or automatically. Automated linking techniques may include, for example, a database search, a database merge, GREP, AGREP, SQL, and / or the like. The linking step can be achieved by merging a database, such as using the "main fields" of the datasheets of the major manufacturers and retailers. A "main field" divides the database 1 1 0 according to its defined high-level objects. For example, a certain level can be selected as the first table and the first

Page 34 200422901 V. Description of the invention (26) * A main stop of the data table, and the basic level data of the two data tables are merged in the main stop. In this embodiment, preferably, the data corresponding to the main fields in each merged data table is preferably the same. However, although the 'tables' are similar, they are not the same. For example, the data in the main stops can also be combined using AGREP. The system may be in the form of a computer system, which may propose an appropriate website or other Internet-based graphical user interface (GUI) for user access. In one embodiment, the Internet Information Server (IIS) 'Microsoft Transaction Server' and Microsoft SQL Server are used to connect to the Microsoft operating system, Micr0sft% NT web server software, Microsoft SQL database system , And Microsoft Commerce Server. Furthermore, components such as Access Sequel Server, Oracle, MySQL, Intervase, etc. can be used to propose a database management system for Act i veX Data Objects (ADO). The term "webpage" is not intended to limit its use as a file format and application for interacting with users. For example, a typical website (website) may contain various other formats in addition to standard HTML files,

Java applets 'Javascript' active server pages (ASP), Common Gateway Interface scripts (CGI), Extensible Markup Language (XML), Dynamic HTML, Hierarchical Style Sheets (CSS), Heaper applications, Plug-ins (piUg-ins), and the like. In general, the proposed details 164 define what kind of rewards are to be accepted, by whom (such as the target customer), when (such as the proposed time), and where (such as in a specific store) to perform an activity (such as use or consent

200422901 V. Description of Invention (27) (Buying specific goods or services). In particular, the offer details 1 6 4 may include an offer confirmer 1 6 5, a offer promotion confirmer 1 6 6 (eg, confirming a particular market promotion or promotion), a form of offer 丨 67 (eg, a displayed Method, order filling or redemption method), description of a qualified recipient, 6 8 and definitions of terms, conditions or other restrictions. 6 9. Other details may include the name and / or description of the store in Iran 17, trademarks and / or service marks 171 on the target store or target product, store information 172 (e.g. name, address, telephone, fax, website, email), Proposed category 丨 73 (e.g. industry, retail, dinner, shopping), Proposed subcategory (e.g. product, store), Store form 1 74 (e.g. single store, interlocking store), regional type 1 7 5 (e.g. country , Region, state, city, neighborhood, longitude, latitude, intersection, street address, postal code), target product or service 1 7 6, proposed conditions 1 7 7 (e.g. start date / time, end date / Time), display conditions 1 7 8 (such as display start date / time, display end date / time), keyword 179, inventory unit / product barcode (SKU / UPC) information 180, customer service phone number 181, And a proposed reference number 1 82. The details of the proposal may also include any other information, which is useful for identifying the proposal and characterizing the proposal, so that one recipient or one proposer can find it and display it to the recipient 183. This system is a dynamically searchable proposal database 1 丨 〇, which can be directly maintained by enterprise partners 198, and directly accessed by customers 150. Database 丨 丨 〇 Contains information on online proposals 160, such as its descriptive attributes, 64, and rules for how to manage and use it today. This is a general term, because in the example, there is no storage of how different applications / enterprise units will use the proposal $

200422901

i60. Separating the content (proposal) 16 and the context (how it is used by some applications) makes the proposal 16 more simplified and allows for integration and standardization platforms. This method can also extend the platform beyond the physical enterprise, which is to use the database by an external third party as its own proposed resource or as an ant resource for displaying a physical entity on its own website. In one embodiment, a single application is used to manage the database 11 using online and / or batch-based processing. Its processing supports the main functions, adding, changing, and eliminating data 160 or parts of the proposal 160. Furthermore, its processing program executes a workflow, which can reach a procedure made by the customer to cover its proposal 丨 6 θ and control how the proposal 1 6 should be established, refined, authorized, authenticated, and issued for Consumer applications such as a presentation engine 135 are used. ~ In particular, in one embodiment, the proposal 160 includes a collection of attributes 164 'Describe the content details and constitute each proposal 160, a relevant rule 164 to confirm how and when the proposal can / cannot be used, And a workflow that defines the process whereby the proposal can be changed accordingly before it is proposed to a recipient. The background of the online proposal is proposed by the online processing program, which will request and access the proposed information from the system 1 60. In one embodiment, the data is set as a standard, fixed and integrated > library 11 〇 'The database 11 〇 is accessible to any confirmed user, including external Third party. The platform is designed to be process oriented rather than data (proposed) oriented, so it can be opened to support relative processing (from beginning to end), and

200422901 V. Description of Invention (29) ---, supporting each proposed material. This can open up the definition and use of proposal 60, so that proposal 160 can be used with restrictions, or very widely. In a consistent embodiment, the platform may not propose those online presentations 135, so the data 160 may be proposed to the requester through an interface (API). This interface describes how to request data (including search and its corresponding kization), and how to return results (using databaskets). One of the features includes how to request information 160, which is a search function. These two searches are performed dynamically based on one or more changes, which can be defined by the user 15 (request 140). These online proposals can be accessed by anyone, including access to databases, including internal functions or hosts of external third parties. In one embodiment, the maintenance engine 120 is used to cooperate with the administrator 199 to create, modify, and delete proposed abstracts and proposed details. The abstracts and proposed details are stored in the centralized management storage. Part 1 1 Q. The maintenance engine 120 can also be used to propose a security mechanism 122 that is used to confirm a store 198 and / or administrator 199 before being granted access. Therefore, the security mechanism 12 is provided to restrict access. In this way, the security mechanism 122 may enable the maintenance engine to protect the confidentiality of the data 160 in the storage unit u ′ and prevent the data 160 from being exposed under unauthorized or inappropriate circumstances. The compliance engine 120 is also configured to manage inspection and acknowledgement of new proposals 160 or revised proposals through review entities (rev) [ew entities] 190 '. In an alternative embodiment, the check may be managed by an administrator 99. The checking entity 190 may include one or more legal administrators 192, marketing management

Page 38 200422901 V. Description of the invention (30) ---, 194,-or more designated stores 196, and the like. And, the: maintenance engine 120 is configured to track the number of proposals for a particular proposal 16 or which types of proposals have been retrieved or requested. Furthermore, the maintenance engine 120 may be configured to output a report according to a predetermined criterion (for example, a predetermined event such as an expiration date). The acquisition engine 130 is configured to retrieve proposals 160, and may include a search tool 132 and an extraction tool 134. The fetch engine is used to send a request to the search tool 13 2 ′ to confirm a proposal or a group of proposals. The retrieval tool 134 is configured to retrieve the confirmed proposal 160 or other information, and with the retrieval engine 130, calculate or display a proposal to the recipient. The search tool 1 3 2 uses a number of search criteria (that is, category, form, industry, etc.) to provide the user 150 with search suggestions 160, which are considered as all searchable components in the database 110. When the request 140 is received, the search tool 132 searches for the requested proposal 160, and the retrieval tool 134 retrieves the summary 162 and details 164 of the requested proposal 160. In one embodiment, the retrieval engine 130 is configured to generate an additional report 138, which describes the proposal in the storage department or how many times a proposal is retrieved. Finally, the capture engine 130 may be configured to describe how data is captured or displayed, and may also be configured to perform a search function in response to several changes. The presentation engine 135 is connected to the capture engine 130 to facilitate setting up and displaying a proposal 160 to a recipient, such as through a web page. The presentation engine 135 receives information about a proposal 160 from the extraction tool 134, and may also receive information about the characteristics of the recipient and / or the background of the proposal to be displayed. Based on that information, or based on a predetermined preset value ’if

Page 39 200422901 V. Description of the invention (31) If you can't propose background or feature information, the exhibitor's characteristics and the proposal to be displayed will be accepted based on 160. This is to facilitate the establishment of the proposed maintenance function 120, which can be accessed by anyone who wants to show the 'maintenance' of the poor library 110 and others. The fixed processing exhibition is not: the person proposes information i6. To the user, it will reduce the resources Ci order to support a variety of online bills of lading_ & 人 & 20% to establish and maintain the proposal 160, when the company network ... The system can also be used by 2 = Erqi: Application: public experience ' Recipients may experience browsing; Net hundred 2: Recipients addicted to —μ — \ nj See a second website with a host webpage as a destination, which can propose the recipient to continuously not = value 'and control Increase online spending. The system can also simplify α ϋ,-^ ^: W Sao also accesses the online proposal resources of the previous one, and then another, and achieves an online proposal, and establishes a consistent online proposal with the "brand name" of the parent mutual use company Application, and eliminate the confusion of the store, because the single online proposal program includes special features at different / unique prices and is sold to the store. The system may also have more proposals16, built and displayed in public places for consumption. Figure 3 depicts an example of a method for managing the storage and retrieval of incentive proposals. According to the present invention, a store 98 communicates a request to an administrator 199 to create, modify, or delete a proposal 6 or part of the proposal (step 31). In one embodiment, the administrator 199 and the store 198 can discuss and reach a consensus on the proposed content 'to be executed. The response is that the administrator 199 can cause the maintenance engine 120 to execute a process of maintaining a database ^

Page 40 200422901

(Step 320). In the embodiment of the database maintenance procedure (step? 20), the maintenance engine 120 may enable a security mechanism 122 to perform confirmation of the user, for example, to determine whether the user is authorized to participate in the activity, or according to a predetermined rule 'Determine if the activity is connected to the system (step 322). If the security mechanism 122 confirms the user and grants the desired activity ', the maintenance engine 120 accepts the user's request and modifies the proposed data (step 324). Once a proposal 160 is granted and implemented in the storage section 110, it is available for inspection by the store 198. In this way, the maintenance engine maintains the centrally-managed storage section of the long-term consultation data 160, which includes the proposed summary I "and the proposed details 164. According to the present invention, a user 150 can also communicate a Request 1 40 to capture engine 1 3 0 'Search for proposals with certain characteristics (such as a proposal for a particular service at a particular location' or specify a particular service offerer) 6 (step 330). Respond to user 150 In response to the request 140, the extraction engine 130 responds by activating the search tool 132, and extracts the proposal according to its specific characteristics (step 340). If the search tool 132 finds a confirmed confirmation, the extraction engine 130 starts the extraction tool 134 It extracts matching proposal data 160. The proposal data 160 may include a summary of the proposal 1 62 and details of the proposal 164 (step 3 50). Based on the extracted proposal data 160, the extraction engine 130 may communicate the proposal. The data 160 is provided to a proposal presentation engine 135, or information can be transmitted to an interface (API) (step 360). According to the proposal data 160 received from the extraction tool 134, it is based on the rules built into the proposal 160 According to the characteristics of the recipient and the background of the proposal or an appropriate preset, the proposal display engine 135 can set a proposal, (step 370). Finally, the

Page 41 200422901 V. Description of the invention (33) ΐ; ΐ I 1 'ί1! 5 / ^ 50 ^ ^ The user may be the recipient, or it may be a life-saving ^ ^ (step 38). The store interacts with potential recipients. Figure: The figure depicts an example of the method used to evaluate and evaluate the proposal. In an embodiment, # 讯 取 取 益 retrieves the identity information of the target object (step ΠΛ according to the body information, the information extractor asks for information about the target object, the attributes, and attributes, and f information). _Fetcher can also request external resources m (step 4). Then, according to the data m collected by the information handler, and according to one or more predetermined goals, improve conversion stealing- Or multiple proposals and display them to a target object (step 420).-In order to calculate one or more proposals, the proposal converter may first determine whether the entire set of environments (eg, the attributes of the target object and the economic environment) are executed. Appropriate control test (step 422) < If appropriate, the proposed conversion $ can be calculated-< multiple ㈣, which is designed to assess the sensitivity of the effect of the proposal, which is based on the content of the proposal and / or The background change (step 4 ^ 4). Alternatively, the proposal converter can calculate a proposal to achieve a predetermined goal so as to maximize the length based on the attributes of the target object and its environment: the net present of possible discounts Value (step 4 2 6). In one embodiment, the proposal tracker collects and stores information about what happened, and calculates, displays, evaluates, accepts, or discards proposals related to formulas (step 430). In one embodiment, the proposal tracker retrieves information from the presentation engine. Take a message, an event occurs each time (step 432). In response, it is proposed that the tracker send a corresponding message that generates the event, and it is in the centralized management storage department (step 434). °

苐 Page 42 200422901

In the example, the proposal evaluator retrieves the information from the centrally managed storage department, the content and background of the proposal being displayed, and the proposal tracking. Collect and store data (step 440). Special _Le technical basis proposal text, background, target object attributes, or external factors

= Is tracked to the proposal on the basis of ## (e.g., Beizun of G I, acceptance of abandoned proposals, and the like), the proposal evaluator can judge the sensitivity of calculating future proposals,

There is also the possibility of accumulating data, which is stored in a centrally managed bank, which can be accessed later by the information fetcher (step 45). The present invention is based on functional block elements, photos, options,

The steps are described. Those skilled in the art can perform these specific functions with various numbers of hardware and / or software components according to such functions ^ Α. For example, the present invention can utilize various integrated electronic components, such as memory elements, processor elements, logic elements, look-up tables, and the like, which can be used in one or more microprocessors or other controllers. Under control, achieve several functions. Similarly, the software component of the present invention is implemented using any programming language δ or descriptive language, such as C, [+ +, J ^ va, COBOL, assembler, PERL, and the like, and data is executed using various algorithms. Merging of structures, mergers of objects, processes, routines, or other programming elements. Furthermore, please note that the present invention can utilize any number of conventional techniques for data transmission, signaling, data processing, network control, and the like. For a basic introduction to cryptography, please refer to the book by Bruce Schneier, published by John Wiley & snns (1996 first edition), title: Applied Cryptography:

Page 43 200422901 V. Description of the invention (35)

Protocols, Algorithms, And Source Code In C. Other useful references include Understanding Data Communications (1996) by Gilbert Held, Internet standards and Protocols (1998) by Dilip Naik, and Java 2 Complete (1999), which are developed by Sybex publishing. The present invention has been disclosed as above with preferred embodiments, but it is not intended to limit the present invention. Of course, in order to simplify the explanation, the conventional data network connection, application development, other functions of the system (and components of the system's stand-alone operation) are not detailed here. Moreover, the various types of connection lines shown in the drawings are only schematic representations of the functional relationships and / or physical connections between the various elements. Please note ‘many other options or additional functional relationships or physical links may appear in actual electronic trading systems. As is well known 'many applications of the present invention can be calculated. Those skilled in the art will understand that the network (netw0rk) can include any system for exchanging data or transactions, such as the Internet, intranet, extranet, wide area network ( WAN), local area network (LAN), satellite communications, and / or the like. Users can use any input device (for example, keyboard, mouse, kiosk, personal digital assistant, lift computer (such as PalD1 Pil0tR), mobile phone, and / or the like) Mutual 1. Similarly, the present invention can be used with any type of personal computer, workstation, mini computer, large computer host, or similar! W · a $ Two devices can execute any operating system, such as any version d in 'Windows NT, Windows 2000, Windows 98, 〇WS, MaCoS, OS / 2, BeOS, Linux, UNIX, and similar

200422901 V. Description of Invention (36). In addition, although the present invention often refers to the use of Tcp / ip communication protocols, it should be clear that the present invention can also use lpx, Appletaik, IP-6, NetBIOS, OSI, or other existing or future protocols. Furthermore, the system is expected to be used, sold, or any goods, services, or information distributed via the Internet with functions similar to those described above. It should be clear to a person skilled in the art that the present invention can be used as a method, a data processing device, and / or a computer program. Therefore, the present invention may have the form of an embodiment of a complete software, a half of A A adjustment, and the form of a software and hardware embodiment. Furthermore, the media can be applied to a computer-readable storage medium by a computer program product, and the storage medium can be purchased electronically. Can use any, $ A to read the private code device built-in including hard tablet, mpm, can use any suitable computer to read storage media, including hard disk CD-ROM, optical storage device , Tape green resides on u. Or similar. A tape storage device, and / or appropriate communication using the system of the present invention. Zhida #, = communication between the two parties, through any network, sales network interactive device, telephone network, intranet, Internet mobile phones, information kiosks, etc.), green sale network devices, personal digital assistants, newsletters, and / or the like. YV, online communication, offline communication, wireless communication combined, or any one system or component It can be composed of components of each database in the Let's database: = a region or several regions, and its firewalls, access cards, and any appropriate security features, such as the like. Sub-deployment, encryption, decryption, compression, decompression, and / or: member 200422901 V. Description of the invention (37), the description of the present invention is based on methods, devices (block diagrams and flowcharts of brain program products). As we all know? The function of each side and the block of each process, and its combination, the ghost: style instruction execution. The computer program instructions can be loaded = brain ^ special purpose computers, or other programmable data processing devices Machine: so that the instructions can be processed and executed on the computer or programmable data to generate functions such as flowcharts or block diagrams in the functional block diagram. The computer program instructions can also be stored in a computer-readable memory " "P causes a computer or other programmable data processing device to generate ^, so that the instructions stored in the computer's readable memory generate an I (article of _facture), including performing specific functions ^ block diagram Or block diagram instructions. The computer program instructions can also be: a computer or other programmable data processing device to generate a string, 2 'in: a computer or other programmable data processing device to execute Produces 2 self-executable processing programs, so that those instructions on the computer or its: device can be proposed as specific functions of the block diagram == «township / / Therefore, the blocks in the block diagram and flowchart support several means Functions to perform specific functions, support the combination of several steps to perform specific functions, and support program command devices to perform specific functions. As everyone knows, each block in the block diagrams and flowcharts and their combination can be used by = 能 =, the computer system performs it, and its execution is specific: it can do it or it can be performed by properly combining special hardware and computer instructions to perform

200422901 V. Description of the invention (38) 'Go, business managers, users, recipients and any other participation. Β to a single individual, entity company, computer, system or business衧 门 占 ^ A δ 贯 体 can represent any other form-such as credit card companies, card sponsors, bank contractors. Note that ‘any other participant may also be included and not shown. A consultation agency between the parties, but each of these participating parties: a computer system to perform online communication. Participants can use Jt :: ϊ Ϊ 单 * 'It is a form of personal computer, although also brain, +, Electricity different early 70 forms include laptop computers, notebook computers:. = ::, converter (, a, and similar test, female φ 1 ”parties can also have a computer unit, which is in the form of computer servo 1 # host computer, mini computer, personal computer server, network computer ί Executive: However, it can also be implemented in other forms. The ping network computing units are connected to each other through a communication network. The network is public: schema Reality: ΐ Let it be insecure and open to potential thieves. Maybe not: Internet: It is the Internet. In this article, some computers can be connected to the Internet all the time. For example In other words, his computer can maintain two machines permanently, occasionally connected to the Internet 'and it is connected to the Internet in a variety of ways. Please note that the network can be implemented, such as interactive TV⑴ " The Internet is the same as the target recipient 2: = The system proposal is more flexible Architecture 'may also allow a system not based ΠΪ ⑨ variant of the proposed response to the particular context-based <. With Coomassie, the total decrease in the apparent proposal, a test is performed.

Page 47 200422901 V. Description of the Invention (39) Therefore, the system can effectively propagate and manage the system. The system can also be in different places or rates. Therefore, let the system add value through the confirmation formula and the relationship between strategic effects and effects. These evaluation parameters that improve the real-time connection can also be used to improve the pipeline (for example, offline is mentioned in the foregoing, and it is well-known that when some changes can be made to illustrate the present invention, the methods and procedures for modification and maintenance are as above. The disclosed method has become a more significant feature of the solution to the problem. The solution here makes use of control, to propose different webpages, and to follow the given honeycomb network in time, in order to In the test result, the validity of the target is limited. In the statement of effectiveness, the present invention is not limited in terms of movement and retouching. Specific implementation. However, these benefits are not restricted to those who are not restricted to improve their design and improve the conversion of the package proposal. Special package speakers are flexible (such as customer testing. Therefore, and the implementation of the results will help, and improve and have deep The present invention has not deviated from the present invention. The present invention says that all customers who are not included in the interest rate database database of the target set in any order in the order, but can use products that are recognized to remove unsuggested learning, Proposal, to show that the group and the netizen who accept the control can confirm the relationship and necessary display. It can transparently show the comparison environment of the proposal, identify the valid object of the proposal, and the proposal has described other specific embodiments. Of course Within the spirit and scope, the examples and drawings are used to depart from the spirit and scope of the present invention. For example, the implementation of the present invention is not limited to describing the benefits, other benefits, and generating benefits, other benefits. , And other benefits of the problem, as well as solutions, are generated in key, necessary, or important packages3, "including", or He same

Page 48 200422901 V. Description of the invention (40) • The meaning word is used to cover non-exclusive inclusion. Therefore, the processing program, method, technology, or device contains a series of components, not just those text components, but may Containing other components, which are not described in the above text, can still reach the processing program, method, and device of the invention. In addition, elements described in this specification are not necessary to implement the invention, unless they are described as "important" or "critical".

Page 49 200422901 The drawings are briefly explained. The above-mentioned objects and features of the present invention will be more obvious and obvious through the description of the preferred embodiments and the explanation of the drawings and figures. Among them: The first picture depicts a kind of Example system for managing incentive proposals; Figure 2 depicts an example of a centrally managed proposal storage department; Figure 3 depicts an example process flow for a system for managing incentive proposals; and Figure 4 depicts the use of an event tracker and a proposal evaluation Example of a process for a system that manages incentive proposals. Icon component symbol description Centralized storage department maintenance engine 120 Security mechanism 1 2 2 Extraction engine 130 Search engine 132 Extraction tool 134 Proposal display engine 135 Proposal formula calculator 136 Extractor 137 Proposal converter 138 Target object 139 Request 140 users 150 tracking data 152 200422901 simple illustration of the schema "target data 154 effect 156

Proposal 1 6 G Proposal Summary 162 Proposal Details 1 6 4 Proposal Validator 1 6 5 Promotion Validator 1 6 6 Proposal Type 1 6 7

Description of Eligible Recipients 168 Definition of Terms, Conditions, or Other Limitations 1 6 9 Proposal Tracker 170 Target Store / Item 1 71 Store Profile 172 Proposed Category 173 Store Type 174 Store Location 1 7 5 Target Product / Service 176 Proposal Terms 1 7 7

Display Article 178 SKU / UPC Information 180 Customer Service Phone Number 1 81 Proposed Reference Number 182 Other Information 183 Inspection 190

Page 51 200422901 Brief description of the drawings Custom service 192 Market lock 1 9 4 Store 196 Store 198 Administrator 199

Page 52

Claims (1)

200422901 VI. Application for Patent Scope 1. A system to promote the achievement of management incentive proposals, including: a centrally managed storage unit (centralized rep〇sit〇ry); two bows 丨 engine (malntenance engine), is related to the centrally managed storage The department is connected to facilitate the maintenance of the storage department; the retrieval system is connected to the centralized storage department to facilitate the confirmation of identity and retrieve a proposal (0ffer); the capture engine contains a proposal formula A computing unit, the proposal formula computing unit (fonnula) has an information retriever and an adapter; and the centrally managed storage unit is configured to store a plurality of proposals. 2. As in the system described in the scope of the patent application, the information extractor is set to capture the attributes of a target object. 3. In the system described in the scope of the patent application, the information retriever is It is designed to retrieve information about the content and background of a proposal. 4. As for the system described in item j of the scope of patent application, the proposal converter is designed to apply a proposed content, at least in part. According to one or more attributes of a project. Multiple attributes The system described in item 1 of the scope of the invention ‘the proposed converter is a scene’ is based on at least one of a target object or Page 53 200422901 VI. Scope of Patent Application ^ As stated in the first patent system, the proposed converter is a & to predict the effect of a proposal. 7. The system as described in item 6 of the scope of patent application, the effect is based on the predicted value of at least one of the proposals. Knife 8. As in the system described in item 6 of the scope of patent application, the effect is to a predicted probability of acceptance based on the proposal. Knife 9. The system described in item 6 of the scope of patent application of Guangshen Λ, the effect of which is at least eight adjacent to the value of a possible discount based on one of the mentions.邛 刀 10, as described in item 6 of the scope of the patent application, "L7", "A", "Proposed Converter System" and "Applied Content" to improve the effect of the proposal. 11. As the 6th in the scope of the application for patents, there is a lot of temples: a system of ten and ten: the proposal converter is a and the application of the meaning of k is used to improve the effect of the proposal. 1 2. If the scope of the patent application is β g xi Jin M 糸 system, the proposed converter is set up to generate changes within k 'to determine the sensitivity of the content change. | Department 13. The proposed converter as described in item 6 of the scope of patent application Page 54 200422901 6. Application for patent scope '_ is set to generate a proposed background change to determine the sensitivity of the background change. 14. The system described in item 1 of the patent application scope further includes an event tracking Event tracker. 15. The system as described in item 14 of the scope of the patent application. The event tracker is configured to track a proposed attribute, and the attributes include the content of the proposal. I. The system as described in item 14 of the scope of patent application, the event tracker is configured to track the attributes of a proposal, and the attributes include two product attributes related to the proposal. j 7. The system described in item 14 of the scope of patent application 'The event tracker is configured to track the attributes of a proposal, and the attributes include the background of the proposal. , J 8. The system described in item 17 of the scope of patent application, the background includes one of a publicity activity related to the proposal. z j 9. The system described in item 17 of the scope of patent application 'The background includes a time related to the proposal. 20. The system as described in claim 17 of the scope of the patent application, wherein the background includes a path related to the proposal. Page 55 200422901 6. Scope of Patent Application 21. The system described in item 14 of the scope of patent application, the proposal is connected to a target object, and the event tracker is set to track the attributes of the target object. 22. According to the system described in item 14 of the scope of patent application, the proposal is connected to a target object, and the event tracker is set to track that the target object has accepted the proposal. 2 3. According to the system described in item 4 of the patent application scope, the proposal is connected to a target object, the event tracker is set to track the attributes of the proposal, and the event tracker is set to track whether the target object Upon acceptance of the proposal, the system further includes a proposal evaluator (0ffer evaluat), which is configured to judge an effect of the proposal. 24. The system as described in the item of the scope of the patent application, further comprising an offer evaluator. 25. As in the system described in item 24 of the scope of patent application, the proposal evaluator is provided to facilitate the achievement of one of the effects of judging a proposal. ° 26. A method to promote the achievement of management-incentive proposal storage and retrieval processing, including the following steps: Propose a centralized management storage department, a maintenance engine and the centralized management Page 56 200422901 VI. Scope of patent application • The storage department is connected to facilitate the maintenance of the storage department. The maintenance department is far from the centralized management storage department. The department is provided with 4 and the extraction engine I 3 is a proposal formula operator, the proposal formula calculator has an information retriever and a proposal adapter, and retrieves information, It includes the attributes of a target object, the content and background of a proposal, and an effect of predicting the proposal. Page 57