TH101331B - A method of displaying street advertising using virtual images of people who have a relationship with vehicle users. - Google Patents

Abstract

OCR 13/05/2024 A method for displaying street advertisements using portraits of individuals related to vehicle users was created to solve the problem of displaying advertisements that increase the engagement and emotional connection of vehicle users. The key feature is displaying advertisements by using images of individuals related to vehicle users from online communities to create 3D models for use as product presenters. The analysis of each relationship uses personal data from community databases, including lists of related individuals and their newsfeeds. The data retrieval and analysis method depend on the type of relationship. This invention demonstrates an example of finding relationships such as teacher and child. The advertisement will be displayed on advertising materials such as LCD screens on the road.

Claims (9)

OCR 13/05/2567 1. The method of displaying street advertisements using portraits of individuals related to vehicle users involves the following steps: - Vehicle registration processing: Images of vehicles on the road are captured by CCTV cameras. These images are then processed using image recognition to identify the license plate area. The image perspective and brightness are adjusted, and alphanumeric recognition is used to obtain the vehicle registration number. - Searching for vehicle user information: The license plate number is used to search a database of driver registrations. - Matching advertisements with vehicle user information from the advertising database. - Displaying the selected advertisements on screens. The specific characteristics include matching advertisements with vehicle user information, using vehicle user data to find individuals related to vehicle users stored in the target database, matching this individual information with data in the advertising database, and using this individual information to create a presenter image for the advertisement. 2. Methods of displaying advertising on the road using virtual images of persons related to vehicle users, as per claim 1, whereby the driver registration database contains at least the make, year, or color of the vehicle, or information of the vehicle owner, or a combination of these. 3. Method of displaying street advertisements using virtual images of individuals related to vehicle users, as per Claim 1, where the advertising database contains the advertisement name, personal information of the advertised target, information of individuals surrounding the advertised target, and the model used to display the advertisement. 4. Method of displaying street advertisements using virtual images of individuals with relationships with vehicle users, as per Claim 1, where the target database is generated from an online community database via the Internet. 5. Method of displaying street advertisements using virtual images of individuals related to vehicle users, as per Claim 1, where the target database contains at least one name, or personal information, or a model, or surrounding person information, or a combination of both. 6. Methods of displaying street advertisements using virtual images of individuals related to vehicle users, as per claim 5, where personal information includes at least one of the following: gender, age, status, number of children, occupation, years of work, list of siblings, list of companies the person has worked for, list of related persons, photographs of related persons, news about related persons, or a combination of these. 7. Method of displaying street advertisements using virtual images of individuals related to vehicle users, as per claim 5, where the surrounding person information includes name, surname, and type of relationship. 8. Methods of displaying street advertisements using virtual images of individuals with relationships to vehicle users, as per claim 7, where the type of relationship is determined by status-indicating terms derived from information, criteria determined from personal data, or criteria determined from personal data combined with status-indicating terms derived from information. 9. Method of displaying street advertisements using virtual images of individuals related to vehicle users, as per Claim 1, whereby the presenter image of the advertisement is created from the image of an individual related to a vehicle user, using that image to create a 3D facial model, and that model is then adjusted to fit the face of the presenter model used in the advertisement.