SI21202A

SI21202A - The procedure of displaying an informative message on the selected web page

Info

Publication number: SI21202A
Application number: SI200200076A
Authority: SI
Inventors: Dušan PEČEK; Igor Zore
Original assignee: Dušan PEČEK
Priority date: 2002-03-13
Filing date: 2002-03-13
Publication date: 2003-10-31

Abstract

The procedure of displaying an informative message on the web page selected by the user is aimed at securing an enhanced effect of perceiving different informative messages, preferably ad messages, which are sent arbitrarily by the server to the screen of the client during the reading of selected or required information of a particular homepage. For this purpose it sends informative messages to the screen of the client into the area of the user's maximum observation attention, preferably for a short period only, in order to avoid the arising of a repulsive effect with the user. The procedure according to the invention is made in such a way that for recognising where on the client's screen the current attention of the observer is focused, the server acquires every client's command by which he requests the loading of new information on screen and on this basis the server sends an informative message along with the information, selected by the user to such a field. This takes place in such a way that both pieces of information are transmitted at the same time and consecutively, but they start appearing on screen only when they are both loaded to the user's computer to such an extent that both pieces of information are alternating indefinitely.

Description

Postopek prikaza informativnega sporočila na izbrani spletniThe process of displaying an informative message on the selected web

STRANIPAGE

Predmet izumaThe subject of the invention

Predmet izuma je postopek prikaza informativnega sporočila na s strani odjemalca izbrani spletni strani in sicer na zaslonu v območju njegove naj večje zbranosti opazovanja.The object of the invention is the process of displaying an informational message on a client's chosen web site, on a screen in the region of its highest observational observation.

Tehnični problemA technical problem

Tehnični problem, ki ga rešuje izum je, kako ustvariti namensko informativno sporočilo, prednostno reklamno sporočilo, na zaslonu odjemalca med njegovim gledanjem spletne strani, pri čemer naj bo nalaganje tega informativnega sporočila od strežnika na odjemalčev računalnik tako, da odjemalec ne bo opazil zakasnitve ali prekinitve nalaganja strani, ki jo je sam izbral , in se bo informativno sporočilo prikazalo v območju zaslona, kjer se nahaja odjemalčeva naj večja pozornost gledanja, in sicer ne glede na hitrost in način prenosa podatkov med stražnikom in uporabniškim računalnikom.A technical problem solved by the invention is how to create a dedicated information message, a preferred advertising message, on a client screen while viewing a web page, whereby that information message is downloaded from the server to the client computer so that the client does not notice a delay or self-selected page load interruptions, and an informational message will be displayed in the area of the screen where the client's greatest attention is focused, regardless of the speed and manner of data transmission between the guard and the user's computer.

Znano stanje tehnikeThe prior art

Na spletnih straneh se ob informacijah, ki jih išče uporabnik, pojavljajo tudi informativna sporočila, zlasti reklamna sporočila, ki jih neodvisno od uporabnikovega izbora ponuja strežnik. Ta sporočila so razporejena kjerkoli na zaslonu in so stalna ali pa dinamična oziroma animirana, da bolj pritegnejoWeb pages also contain informational messages along with user-requested information, in particular advertising messages provided by the server, regardless of the user's choice. These messages are arranged anywhere on the screen and are either continuous or dynamic or animated to attract more

28627.doc/lll-02/D29-Vr pozornost uporabnika. Polje, na katerem se pojavljajo ta dodatna informativna sporočila, so izbrana v naprej na osnovi ocene strukture osnovne spletne strani. Znani so t.i. trakovi (bannerji), ki se nahajajo ob robovih zaslona in v katerih se pojavljajo sporočila.28627.doc / yy-02 / D29-Vr user attention. The field in which these additional informative messages appear is selected in advance on the basis of an assessment of the structure of the basic web site. The so-called t.i. strips (banners) located along the edges of the screen in which messages appear.

Ker pa uporabnik opazuje posamezno področje zaslona z različno stopnjo zbranosti, kar je odvisno od vsebine na zaslonu, je namen ustvariti informativno sporočilo v vsakokrat najbolj opazovani točki na zaslonu, vendar kratkotrajno, da se pri opazovalcu ne pojavi občutek vsiljevanja in odpora. Ker je informativno sporočilo predstavljeno uporabniku v območju zaslona, kjer se nahaja njegova naj večja zbranost zaradi vsebine osnovne spletne strani, lahko pričakujemo učinek informativnega sporočila tudi, če se pojavi na zaslonu zelo kratek čas.However, as the user observes an individual area of the screen with different levels of concentration, depending on the content on the screen, the purpose is to create an informative message at each point most observed on the screen, but for a short time, so that the observer does not feel intrusion and resistance. As the informational message is presented to the user in the area of the screen where his / her highest awareness is due to the content of the basic web page, we can expect the effect of the informative message even if it appears on the screen for a very short time.

Obstaja pa problem, kako pri različnih hitrostih prenosa podatkov od strežnika k odjemalcu zagotoviti kratkotrajen prikaz informativnega sporočila na zaslonu, ne da bi prenašanje tega sporočila povzročilo pri uporabniku videz upočasnitve prenosa tistih podatkov, ki jih je izbral sam. Drug problem pa je, kako zaznati na strežniški strani, na katerem območju zaslona je vsakokrat največja pozornost uporabnika v smislu opazovanja.There is a problem, however, at different speeds of data transfer from server to client, to provide a brief display of an informative message on the screen, without transmitting this message, causing the user the appearance of slowing down the transmission of the data selected by himself. Another problem, however, is how to detect on the server side which area of the screen is always the user's most attention in terms of observation.

Rešitev tehničnega problemaThe solution to a technical problem

Opisani tehnični problem je rešen s postopkom po izumu, katerega bistvo je v tem, da za oceno, kje na zaslonu se nahaja trenutna pozornost opazovalca, privzamemo vsakokraten ukaz uporabnika, s katerim ukaže nalaganje nove informacije. S poznavanjem ukaza in strukture bodoče strani, ki jo je uporabnik ukazal nalagati s strežnika na zaslon odjemalca, določimo na strežniku, v katero polje na uporabniškem zaslonu naj se prikaže informativno sporočilo, t.j. tisto polje, ki po svoji vsebini priteguje največjo pozornost uporabnika. Za tekoče prikazovanje na uporabniškem zaslonu v zaporedju najprej kratkotrajnoThe described technical problem is solved by the method according to the invention, the essence of which is that in order to assess where the current attention of the observer is on the screen, we take the appropriate command of the user, with which he orders the loading of new information. By knowing the command and structure of the future page that the user commanded to load from the server to the client screen, we determine on the server in which field an information message should be displayed on the user screen, i.e. the field which by its content attracts the greatest attention of the user. To run smoothly on the user screen in the sequence, first briefly

28627.doc/lll-02/D29-Vr informativno sporočilo, nato pa informacija, ki jo je izbral uporabnik, pa priredimo pretok obeh informacij s strežnika na uporabniški zaslon tako, da se prenašata hkrati zaporedoma, vendar se na zaslonu začneta prikazovati šele, ko sta obe naloženi v uporabniškem računalniku v tolikšni meri, da se lahko najprej prikaže na zaslonu kratkotrajno informativno sporočilo, nato pa brez prekinitve, informacija, ki jo je izbral uporabnik.28627.doc / yy-02 / D29-Vr informational message, and then user-selected information, we stream the two information from the server to the user screen so that they are transmitted simultaneously, but only start to appear on the screen, when both are loaded on the user's computer to such an extent that a brief informational message may first be displayed on the screen and then without interruption, the information selected by the user.

S tako ureditvijo lahko prenašamo informativna sporočila različne narave, prednostno reklamna sporočila. Da ne bi ovirali pozornosti gledalca, ki pričakuje na zaslonu izbrano informacijo, so ta informativna sporočila časovno zelo kratka. Da pa jih omogočimo uporabniku kasneje pregledovati počasi, če si to želi, se ta informativna sporočila lahko nalagajo v »arhiv«, do katerega ima uporabnik dostop preko posebnega ukaza (ikone) na zaslonu.With this arrangement we can transmit informational messages of various nature, preferably advertising messages. In order not to disturb the attention of the viewer who is waiting for the information selected on the screen, these informational messages are very short in time. However, to enable them to be scanned later by the user if they wish, these informative messages can be uploaded to an "archive", which the user can access through a special command (icon) on the screen.

Glede na vsebino posamezne internetske strani in s tem trenutne naravnanosti zanimanja uporabnika, lahko informativna sporočila, ki so shranjena v bazi takih sporočil na strežniku, pošiljamo na zaslon odjemalca po izbiri tako, da se vsebini informativnega sporočila in izbrane strani ujemata v neki skupni vsebinski točki.Depending on the content of each web site, and thus the current orientation of the user's interest, informative messages stored in the database of such messages on the server can be sent to the client screen optionally, so that the contents of the informative message and the selected pages match in some common content point .

S tem povečamo verjetnost, da bo vsebina informativnega sporočila, ki ga želimo predočiti uporabnikom, dosegla večje število oseb izbrane ciljen skupine, kot pa če taka informativna sporočila pošiljamo »na slepo« na internetske strani. Tako urejeno pošiljanje informativnih sporočil doseže izboljšan učinek na domačih straneh ponudnikov mnogih različnih informacij, npr. na portalih, na katere dostopajo osebe z zelo različnimi interesi oziroma iz različnih ciljnih skupin. Samo s predhodnim zaznavanjem ukazov uporabnika, s katerimi izbira svoje informacije iz ponudbe domače strani, lahko sklepamo na pripadnost neki ciljni skupini, za katero imamo na strežniku predvidena namenska informativna sporočila.This increases the likelihood that the content of the information message we want to convey to users will reach a greater number of people of the selected target group than if we send such informational messages "blindly" to the Internet pages. This way of sending informative messages has an improved effect on the home pages of providers of many different information, e.g. portals that are accessed by people with very different interests or from different audiences. Only by pre-sensing the user's commands to select his information from the homepage offer can we conclude that he belongs to a certain target group for which we have dedicated information messages on the server.

Claims

Patent claim

1. The process of displaying an informational message on a user-selected webpage on a screen in the region of its maximum observational density, establishing an interactive connection between the server and the client according to any protocol and with any data rate, characterized in that recognizing where the current attention of the observer is on the screen, the server accepts the user's specific command to load new information on the screen, and based on this finding, the server sends an information message to this field along with the information selected by the user, thus , that both information is transmitted simultaneously and successively, but they only start to appear on the screen when both are loaded on the user's computer to such an extent that both information on the screen is exchanged without interruption.

Method according to claim 1, characterized in that a brief informative message is first displayed on the client screen and then without interruption, the information selected by the user.