SI20999A - Fixing body as advertising place adapted for fixation on shopping carts - Google Patents

Abstract

A fixing body which can be mounted on a shopping cart's push bar (8) is the invention offering new possibilities - due to its attractive shape and colours - to the space unexploited up to now for active marketing. New marketing dimensions are achieved with a simple technically perfected advertising body composed of a lower transverse bar (3) and an upper part (2) with a transparent coverage (1, 7). The space created in this way transfers commercial or uncommercial messages to a consumer more actively and uninsistently and in a simple and exactly defined manner.

Description

ATTACHING BODY AS AN ADVERTISING PLACE ADAPTED FOR ATTACHMENT TO PURCHASE Trolleys

The object of the invention is a fastening body which can be attached to a push-handle for trolleys which serve the transport of commercial or personal space or. shopping trolleys, trolleys at airports, bus stops and the like. The invention relates to the field of visual communications, respectively. mobile active advertising.

The problem that arises with the carts listed so far is the untapped space on the push rod of the carts. potentially unused advertising site. According to the information collected so far, no similar solution exists or exists. it is only present directly on the front outside or inside of the carts, and the disadvantage is that due to the excessive distance to the potential buyer and the items placed in the cart, they lose their property as an active ad slot after a certain time of purchase. There are only plastic panels on the front of the trolley, which have a number of disadvantages, in particular, that the trolley user does not see the advertisement, and the incoming buyer rarely does, because of the crowded and limited size of the hallways in the store. Because the installation is vertical, the opposite buyer must be at a suitable distance to notice the board or the floor. a message on it.

Invention is the body or. a new advertising site that is aesthetically pleasing, standard and typed. The main purpose of the body is a previously unused place intended for active advertising. displaying advertising messages. The body consists of the lower and upper parts. The attachment location, material and design that make up the attachment body do not compromise the safety of users and the use, transport and storage of carts. The attachment design offers a solution for advertising on the shopping cart handle.

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The upper part (2) is assembled in such a way that it adapts completely to the lower support (3) and together they form a whole. The upper part consists of two parts, namely the lower support (2) and the upper part (1,7), which at the same time serves as a transparent cover. The transparent cover is detachable, mounted with several pins (5,6) that allow easy removal and mounting of the pallet on the lower carrier part (2). The headgear is designed to withstand all weather conditions. Under the hood (1.7) is the inner part of the upper body (2). The inner part is a surface designed in such a way that, when removing the headgear, an advertising or promotional leaflet can be fitted and the headgear can be closed. The material thus protected is protected from external mechanical and weather factors. The lower part of the body (2) is assembled in such a way that it adapts completely to the upper body (1,7) which forms the whole. The lower part (3) is designed as a carrier and is connected to the upper (2) via a sleigh (9). This (3) serves as a clamp, which is connected via a screw (4), to securely attach the body to the push-pull lever (8). This ensures that the trolley user always notices the flyer. message placed under the cover of the attachment. The advertising site is two-sided (1.7). One side of the surface of the body faces the person pushing the trolley (1) and the other faces the incoming person or. towards the front of the trolley (7). Both surfaces are tilted at an appropriate angle to allow the person pushing the cart the best view of the body surface where the advertising space is located. Figure 1 mentioned body in section A-A and figure 2 said body in 3D view.

Claims (1)

PATENT APPLICATION The mounting body as an advertising site adapted for attachment to shopping carts, characterized in that the body consists of three parts, namely, a lower bracket (3), a top bracket (2) and a transparent cover (1,7), to have a transparent cover ( 1,7) shall be installed (1) so that it can be observed by the user or the user. the person pushing the trolley, the cover (7) being placed at an appropriate angle opposite (1), the cover (1,7) being the whole of which is fixed to the upper part (2) by pins (5,6) and covers the space intended for advertising in that the transparent composition provides a free view of the message and adequate protection against the external environment, and that the upper part (2) is designed as a carrier part, and together with the cover (1,7) are mounted on the lower carrier (3) via longitudinal sled (9), which, by its shape and the corresponding screw system (4), allows the best fit on the push-pull lever (8), the carrier part (3) being separated from the upper part (2), thus adjusting its height to various to the mounting requirements, and above all to the various shapes of the push-rods of the trolley.