SG11202102680YA - Method and system for optimizing user grouping for advertisement - Google Patents

Method and system for optimizing user grouping for advertisement

Info

Publication number
SG11202102680YA
SG11202102680YA SG11202102680YA SG11202102680YA SG11202102680YA SG 11202102680Y A SG11202102680Y A SG 11202102680YA SG 11202102680Y A SG11202102680Y A SG 11202102680YA SG 11202102680Y A SG11202102680Y A SG 11202102680YA SG 11202102680Y A SG11202102680Y A SG 11202102680YA
Authority
SG
Singapore
Prior art keywords
advertisement
user grouping
optimizing user
optimizing
grouping
Prior art date
Application number
SG11202102680YA
Other languages
English (en)
Inventor
Jia Yan
Zhigang Hua
Feng Qi
Yingqi Liu
Yingping Cao
Original Assignee
Alipay Hangzhou Inf Tech Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Alipay Hangzhou Inf Tech Co Ltd filed Critical Alipay Hangzhou Inf Tech Co Ltd
Publication of SG11202102680YA publication Critical patent/SG11202102680YA/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N20/00—Machine learning
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Game Theory and Decision Science (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Software Systems (AREA)
  • Computing Systems (AREA)
  • Artificial Intelligence (AREA)
  • Computer Vision & Pattern Recognition (AREA)
  • Data Mining & Analysis (AREA)
  • Evolutionary Computation (AREA)
  • Medical Informatics (AREA)
  • General Engineering & Computer Science (AREA)
  • Mathematical Physics (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Probability & Statistics with Applications (AREA)
  • Information Transfer Between Computers (AREA)
SG11202102680YA 2020-04-13 2020-04-13 Method and system for optimizing user grouping for advertisement SG11202102680YA (en)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2020/084490 WO2020143849A2 (en) 2020-04-13 2020-04-13 Method and system for optimizing user grouping for advertisement

Publications (1)

Publication Number Publication Date
SG11202102680YA true SG11202102680YA (en) 2021-04-29

Family

ID=71522301

Family Applications (1)

Application Number Title Priority Date Filing Date
SG11202102680YA SG11202102680YA (en) 2020-04-13 2020-04-13 Method and system for optimizing user grouping for advertisement

Country Status (4)

Country Link
US (1) US11227309B2 (zh)
CN (1) CN111566684B (zh)
SG (1) SG11202102680YA (zh)
WO (1) WO2020143849A2 (zh)

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Also Published As

Publication number Publication date
WO2020143849A2 (en) 2020-07-16
CN111566684A (zh) 2020-08-21
WO2020143849A3 (en) 2021-02-11
US20210241314A1 (en) 2021-08-05
CN111566684B (zh) 2022-05-27
US11227309B2 (en) 2022-01-18

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