SG11202010221WA - Marketing Method And Apparatus Based On Deep Reinforcement Learning - Google Patents

Marketing Method And Apparatus Based On Deep Reinforcement Learning

Info

Publication number
SG11202010221WA
SG11202010221WA SG11202010221WA SG11202010221WA SG11202010221WA SG 11202010221W A SG11202010221W A SG 11202010221WA SG 11202010221W A SG11202010221W A SG 11202010221WA SG 11202010221W A SG11202010221W A SG 11202010221WA SG 11202010221W A SG11202010221W A SG 11202010221WA
Authority
SG
Singapore
Prior art keywords
apparatus based
reinforcement learning
deep reinforcement
marketing method
marketing
Prior art date
Application number
SG11202010221WA
Inventor
Jianshan He
Original Assignee
Advanced New Technologies Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Advanced New Technologies Co Ltd filed Critical Advanced New Technologies Co Ltd
Publication of SG11202010221WA publication Critical patent/SG11202010221WA/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0202—Market predictions or forecasting for commercial activities
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F18/00—Pattern recognition
    • G06F18/20—Analysing
    • G06F18/22—Matching criteria, e.g. proximity measures
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F18/00—Pattern recognition
    • G06F18/20—Analysing
    • G06F18/23—Clustering techniques
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N20/00—Machine learning
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N3/00—Computing arrangements based on biological models
    • G06N3/004—Artificial life, i.e. computing arrangements simulating life
    • G06N3/006—Artificial life, i.e. computing arrangements simulating life based on simulated virtual individual or collective life forms, e.g. social simulations or particle swarm optimisation [PSO]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N3/00—Computing arrangements based on biological models
    • G06N3/02—Neural networks
    • G06N3/08—Learning methods
    • G06N3/088—Non-supervised learning, e.g. competitive learning
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0222—During e-commerce, i.e. online transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0631—Item recommendations

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Data Mining & Analysis (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Game Theory and Decision Science (AREA)
  • Evolutionary Computation (AREA)
  • General Engineering & Computer Science (AREA)
  • Artificial Intelligence (AREA)
  • Software Systems (AREA)
  • Life Sciences & Earth Sciences (AREA)
  • Computing Systems (AREA)
  • Mathematical Physics (AREA)
  • Computer Vision & Pattern Recognition (AREA)
  • Health & Medical Sciences (AREA)
  • Computational Linguistics (AREA)
  • Biomedical Technology (AREA)
  • Evolutionary Biology (AREA)
  • Biophysics (AREA)
  • Bioinformatics & Computational Biology (AREA)
  • Bioinformatics & Cheminformatics (AREA)
  • Molecular Biology (AREA)
  • General Health & Medical Sciences (AREA)
  • Medical Informatics (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
SG11202010221WA 2018-08-03 2019-06-18 Marketing Method And Apparatus Based On Deep Reinforcement Learning SG11202010221WA (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN201810879908.2A CN109255648A (en) 2018-08-03 2018-08-03 Recommend by deeply study the method and device of marketing
PCT/CN2019/091713 WO2020024717A1 (en) 2018-08-03 2019-06-18 Method and apparatus for recommendation marketing via deep reinforcement learning

Publications (1)

Publication Number Publication Date
SG11202010221WA true SG11202010221WA (en) 2020-11-27

Family

ID=65049788

Family Applications (1)

Application Number Title Priority Date Filing Date
SG11202010221WA SG11202010221WA (en) 2018-08-03 2019-06-18 Marketing Method And Apparatus Based On Deep Reinforcement Learning

Country Status (5)

Country Link
US (1) US11188928B2 (en)
CN (1) CN109255648A (en)
SG (1) SG11202010221WA (en)
TW (1) TW202008264A (en)
WO (1) WO2020024717A1 (en)

Families Citing this family (14)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN109255648A (en) 2018-08-03 2019-01-22 阿里巴巴集团控股有限公司 Recommend by deeply study the method and device of marketing
CN109087142A (en) * 2018-08-07 2018-12-25 阿里巴巴集团控股有限公司 Learn the method and device of progress cost of marketing control by deeply
CN109889430A (en) * 2019-01-23 2019-06-14 平安科技（深圳）有限公司 Information push method, device, computer equipment and storage medium
CN110018869B (en) 2019-02-20 2021-02-05 创新先进技术有限公司 Method and device for displaying page to user through reinforcement learning
CN110221959B (en) * 2019-04-16 2022-12-27 创新先进技术有限公司 Application program testing method, device and computer readable medium
CN110516155A (en) * 2019-08-29 2019-11-29 深圳市云积分科技有限公司 Marketing strategy generation method and system
CN111159558B (en) * 2019-12-31 2023-07-18 支付宝(杭州)信息技术有限公司 Recommendation list generation method and device and electronic equipment
TWI792216B (en) * 2020-03-11 2023-02-11 宏達國際電子股份有限公司 Reinforcement learning system and training method
JP7230879B2 (en) * 2020-04-22 2023-03-01 トヨタ自動車株式会社 Wallet server, wallet program, wallet system and method of providing rewards
CN113780317A (en) * 2020-08-27 2021-12-10 北京同邦卓益科技有限公司 Behavior mode prediction method and device, storage medium and electronic equipment
CN112819500B (en) * 2020-09-30 2023-09-19 腾讯科技（上海）有限公司 Information display method, strategy network training equipment and storage medium
US20220188713A1 (en) * 2020-12-11 2022-06-16 International Business Machines Corporation Controlled deferrals of marketing action in sequential workflows
CN112528160B (en) * 2020-12-25 2024-02-20 北京百度网讯科技有限公司 Intelligent recommendation method, intelligent recommendation model training method, intelligent recommendation device, intelligent recommendation model training device, electronic equipment and storage medium
CN113435935B (en) * 2021-07-02 2022-06-28 支付宝(杭州)信息技术有限公司 Rights and interests pushing method and device

Family Cites Families (13)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20120290373A1 (en) * 2011-05-12 2012-11-15 Ignite Media Solutions, Llc Apparatus and method for marketing-based dynamic attribution
GB201319681D0 (en) * 2013-11-07 2013-12-25 Imp Innovations Ltd System and method for drug delivery
US20170032417A1 (en) * 2015-08-01 2017-02-02 International Business Machines Corporation Detecting and generating online behavior from a clickstream
CN106960353A (en) * 2016-01-08 2017-07-18 湖北睛彩视讯科技有限公司 A kind of user behavior analysis method and system based on e-commerce platform
KR20190032433A (en) 2016-07-18 2019-03-27 난토믹스, 엘엘씨 Distributed machine learning systems, apparatus, and methods
CN107341682A (en) * 2016-11-17 2017-11-10 精硕科技（北京）股份有限公司 A kind of advertising message monitoring and evaluation method and its device
CN108228579A (en) * 2016-12-09 2018-06-29 阿里巴巴集团控股有限公司 Network interaction system
CN108230057A (en) * 2016-12-09 2018-06-29 阿里巴巴集团控股有限公司 A kind of intelligent recommendation method and system
CN107145506B (en) * 2017-03-22 2020-11-06 无锡中科富农物联科技有限公司 Improved content-based agricultural commodity recommendation method
US20180342004A1 (en) * 2017-05-25 2018-11-29 Microsoft Technology Licensing, Llc Cumulative success-based recommendations for repeat users
US20180374138A1 (en) * 2017-06-23 2018-12-27 Vufind Inc. Leveraging delayed and partial reward in deep reinforcement learning artificial intelligence systems to provide purchase recommendations
US20190102784A1 (en) * 2017-10-02 2019-04-04 Facebook, Inc. Modeling sequential actions
CN109255648A (en) * 2018-08-03 2019-01-22 阿里巴巴集团控股有限公司 Recommend by deeply study the method and device of marketing

Also Published As

Publication number Publication date
WO2020024717A1 (en) 2020-02-06
CN109255648A (en) 2019-01-22
US20210049622A1 (en) 2021-02-18
TW202008264A (en) 2020-02-16
US11188928B2 (en) 2021-11-30

Similar Documents

Publication Publication Date Title
SG11202010221WA (en) Marketing Method And Apparatus Based On Deep Reinforcement Learning
SG11202010701TA (en) Deep reinforcement learning methods and apparatuses for referral marketing
EP3757905A4 (en) Deep neural network training method and apparatus
EP3761172A4 (en) Deep learning task scheduling method and system and related apparatus
GB201804719D0 (en) Apparatus and method
SG11202101855XA (en) Short training sequence design method and apparatus
SG11202006205SA (en) Gbdt model feature interpretation method and apparatus
GB201805309D0 (en) Method and apparatus
SG11202010564YA (en) Method and apparatus of deep reinforcement learning for marketing cost control
SG11202100954UA (en) Model-based prediction method and apparatus
GB201819415D0 (en) Microfluidic apparatus and method
GB2571589B (en) Terrain inference method and apparatus
GB202107879D0 (en) Apparatus and method
EP3821378A4 (en) Apparatus for deep representation learning and method thereof
GB2599308B (en) Apparatus and method
KR102209917B9 (en) Data processing apparatus and method for deep reinforcement learning
GB201906431D0 (en) Apparatus and method
GB201809440D0 (en) An apparatus and method
GB201819344D0 (en) Method and apparatus
GB201815616D0 (en) Apparatus and method
GB201813403D0 (en) Method and apparatus
GB201807043D0 (en) Apparatus and method
GB201805286D0 (en) Method and apparatus
GB2577295B (en) Method and apparatus
GB2575468B (en) Method and apparatus