SG11201608981TA - Automated marketing offer decisioning - Google Patents

Automated marketing offer decisioning

Info

Publication number
SG11201608981TA
SG11201608981TA SG11201608981TA SG11201608981TA SG11201608981TA SG 11201608981T A SG11201608981T A SG 11201608981TA SG 11201608981T A SG11201608981T A SG 11201608981TA SG 11201608981T A SG11201608981T A SG 11201608981TA SG 11201608981T A SG11201608981T A SG 11201608981TA
Authority
SG
Singapore
Prior art keywords
marketing offer
automated marketing
decisioning
offer decisioning
automated
Prior art date
Application number
SG11201608981TA
Inventor
Jesse S Hersch
Oliver B Downs
Luca Cazzanti
Original Assignee
Amplero Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Amplero Inc filed Critical Amplero Inc
Publication of SG11201608981TA publication Critical patent/SG11201608981TA/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F18/00—Pattern recognition
    • G06F18/20—Analysing
    • G06F18/24—Classification techniques
    • G06F18/243—Classification techniques relating to the number of classes
    • G06F18/24323—Tree-organised classifiers
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N20/00—Machine learning
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N7/00—Computing arrangements based on specific mathematical models
    • G06N7/01—Probabilistic graphical models, e.g. probabilistic networks
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • General Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Software Systems (AREA)
  • Data Mining & Analysis (AREA)
  • Evolutionary Computation (AREA)
  • Artificial Intelligence (AREA)
  • General Engineering & Computer Science (AREA)
  • Computer Vision & Pattern Recognition (AREA)
  • Mathematical Physics (AREA)
  • Computing Systems (AREA)
  • Medical Informatics (AREA)
  • Bioinformatics & Cheminformatics (AREA)
  • Bioinformatics & Computational Biology (AREA)
  • Mathematical Optimization (AREA)
  • Mathematical Analysis (AREA)
  • Life Sciences & Earth Sciences (AREA)
  • Computational Mathematics (AREA)
  • Algebra (AREA)
  • Probability & Statistics with Applications (AREA)
  • Evolutionary Biology (AREA)
  • Pure & Applied Mathematics (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Telephonic Communication Services (AREA)
SG11201608981TA 2014-04-29 2014-04-30 Automated marketing offer decisioning SG11201608981TA (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US14/264,634 US20150310496A1 (en) 2014-04-29 2014-04-29 Automated marketing offer decisioning
PCT/US2014/036182 WO2015167534A1 (en) 2014-04-29 2014-04-30 Automated marketing offer decisioning

Publications (1)

Publication Number Publication Date
SG11201608981TA true SG11201608981TA (en) 2016-12-29

Family

ID=54335184

Family Applications (1)

Application Number Title Priority Date Filing Date
SG11201608981TA SG11201608981TA (en) 2014-04-29 2014-04-30 Automated marketing offer decisioning

Country Status (6)

Country Link
US (2) US20150310496A1 (en)
EP (1) EP3138066A4 (en)
AU (1) AU2014392681A1 (en)
MX (1) MX2016014233A (en)
SG (1) SG11201608981TA (en)
WO (1) WO2015167534A1 (en)

Families Citing this family (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11386443B1 (en) * 2015-05-28 2022-07-12 Groupon, Inc. Methods and systems for programmatic control of transmitted electronic content
US10885098B2 (en) * 2015-09-15 2021-01-05 Canon Kabushiki Kaisha Method, system and apparatus for generating hash codes
CN108197990A (en) * 2017-12-29 2018-06-22 深圳正品创想科技有限公司 A kind of commodity method for pushing, device and unmanned shop
US11288700B2 (en) * 2018-01-26 2022-03-29 Walmart Apollo, Llc Automatic personalized email triggers
US11734567B2 (en) * 2018-02-13 2023-08-22 Samsung Electronics Co., Ltd. Method and system for reducing deep neural network architectures
US11030545B2 (en) * 2018-10-26 2021-06-08 Salesforce.Com, Inc. Probabilistic framework for determining device associations
CN113124636B (en) * 2019-12-31 2022-05-24 海信集团有限公司 Refrigerator
CN115689779B (en) * 2022-09-30 2023-06-23 睿智合创(北京)科技有限公司 User risk prediction method and system based on cloud credit decision

Family Cites Families (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
AU6743000A (en) * 1999-08-20 2001-03-19 Compudigm International Limited Customer relationship management system and method
US20050096950A1 (en) * 2003-10-29 2005-05-05 Caplan Scott M. Method and apparatus for creating and evaluating strategies
US20050234761A1 (en) * 2004-04-16 2005-10-20 Pinto Stephen K Predictive model development
WO2007048229A1 (en) * 2005-10-25 2007-05-03 Angoss Software Corporation Strategy trees for data mining
US20090299817A1 (en) * 2008-06-03 2009-12-03 Qualcomm Incorporated Marketing and advertising framework for a wireless device
US20100250477A1 (en) * 2009-03-31 2010-09-30 Shekhar Yadav Systems and methods for optimizing a campaign
WO2010118003A2 (en) * 2009-04-06 2010-10-14 Globys, Inc. Contextual targeting based upon customer occasions
US9025752B2 (en) * 2011-11-01 2015-05-05 At&T Intellectual Property I, L.P. Method and apparatus for providing ambient social telephony
US20130332249A1 (en) * 2012-06-11 2013-12-12 International Business Machines Corporation Optimal supplementary award allocation
US20140074614A1 (en) * 2012-09-12 2014-03-13 Globys, Inc. Time series-based entity behavior classification

Also Published As

Publication number Publication date
US20150310496A1 (en) 2015-10-29
EP3138066A4 (en) 2017-09-27
MX2016014233A (en) 2017-05-30
WO2015167534A1 (en) 2015-11-05
AU2014392681A1 (en) 2016-11-17
US20170262898A1 (en) 2017-09-14
EP3138066A1 (en) 2017-03-08

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