SG11201400788PA - Systems and methods for targeting ad impressions - Google Patents

Systems and methods for targeting ad impressions

Info

Publication number
SG11201400788PA
SG11201400788PA SG11201400788PA SG11201400788PA SG11201400788PA SG 11201400788P A SG11201400788P A SG 11201400788PA SG 11201400788P A SG11201400788P A SG 11201400788PA SG 11201400788P A SG11201400788P A SG 11201400788PA SG 11201400788P A SG11201400788P A SG 11201400788PA
Authority
SG
Singapore
Prior art keywords
impressions
targeting
systems
methods
Prior art date
Application number
SG11201400788PA
Inventor
Sastry Durvasula
Lucas Gebb
Rachna Govani
Priyadarshini Koul
Sarah Peltier
Stephanie Schultz
Sripriya Tiku
Original Assignee
American Express Travel Relate
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by American Express Travel Relate filed Critical American Express Travel Relate
Publication of SG11201400788PA publication Critical patent/SG11201400788PA/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0243—Comparative campaigns

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
SG11201400788PA 2011-09-26 2012-09-20 Systems and methods for targeting ad impressions SG11201400788PA (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US13/245,636 US8849699B2 (en) 2011-09-26 2011-09-26 Systems and methods for targeting ad impressions
PCT/US2012/056231 WO2013048849A1 (en) 2011-09-26 2012-09-20 Systems and methods for targeting ad impressions

Publications (1)

Publication Number Publication Date
SG11201400788PA true SG11201400788PA (en) 2014-04-28

Family

ID=47912297

Family Applications (1)

Application Number Title Priority Date Filing Date
SG11201400788PA SG11201400788PA (en) 2011-09-26 2012-09-20 Systems and methods for targeting ad impressions

Country Status (5)

Country Link
US (4) US8849699B2 (en)
AU (2) AU2012316453B2 (en)
CA (2) CA2849271C (en)
SG (1) SG11201400788PA (en)
WO (1) WO2013048849A1 (en)

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CA3060273A1 (en) 2013-04-04
US9715697B2 (en) 2017-07-25
US9715696B2 (en) 2017-07-25
AU2016201509B2 (en) 2017-07-06
US20140358677A1 (en) 2014-12-04
CA3060273C (en) 2021-08-31
US20140365297A1 (en) 2014-12-11

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