SG10201605202TA - A Method And An Apparatus For Determining An Effectiveness Of An Electronic Advertisement - Google Patents

A Method And An Apparatus For Determining An Effectiveness Of An Electronic Advertisement

Info

Publication number
SG10201605202TA
SG10201605202TA SG10201605202TA SG10201605202TA SG10201605202TA SG 10201605202T A SG10201605202T A SG 10201605202TA SG 10201605202T A SG10201605202T A SG 10201605202TA SG 10201605202T A SG10201605202T A SG 10201605202TA SG 10201605202T A SG10201605202T A SG 10201605202TA
Authority
SG
Singapore
Prior art keywords
effectiveness
determining
electronic advertisement
advertisement
electronic
Prior art date
Application number
SG10201605202TA
Inventor
Anshul Pandey
Original Assignee
Mastercard International Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Mastercard International Inc filed Critical Mastercard International Inc
Priority to SG10201605202TA priority Critical patent/SG10201605202TA/en
Priority to US15/621,109 priority patent/US10817900B2/en
Publication of SG10201605202TA publication Critical patent/SG10201605202TA/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/10—Office automation; Time management
    • G06Q10/107—Computer-aided management of electronic mailing [e-mailing]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Theoretical Computer Science (AREA)
  • Human Resources & Organizations (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • General Physics & Mathematics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Game Theory and Decision Science (AREA)
  • Tourism & Hospitality (AREA)
  • Quality & Reliability (AREA)
  • Data Mining & Analysis (AREA)
  • Operations Research (AREA)
  • Computer Hardware Design (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
SG10201605202TA 2016-06-23 2016-06-23 A Method And An Apparatus For Determining An Effectiveness Of An Electronic Advertisement SG10201605202TA (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
SG10201605202TA SG10201605202TA (en) 2016-06-23 2016-06-23 A Method And An Apparatus For Determining An Effectiveness Of An Electronic Advertisement
US15/621,109 US10817900B2 (en) 2016-06-23 2017-06-13 Method and apparatus for determining an effectiveness of an electronic advertisement

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
SG10201605202TA SG10201605202TA (en) 2016-06-23 2016-06-23 A Method And An Apparatus For Determining An Effectiveness Of An Electronic Advertisement

Publications (1)

Publication Number Publication Date
SG10201605202TA true SG10201605202TA (en) 2018-01-30

Family

ID=60677701

Family Applications (1)

Application Number Title Priority Date Filing Date
SG10201605202TA SG10201605202TA (en) 2016-06-23 2016-06-23 A Method And An Apparatus For Determining An Effectiveness Of An Electronic Advertisement

Country Status (2)

Country Link
US (1) US10817900B2 (en)
SG (1) SG10201605202TA (en)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20190012695A (en) * 2017-07-28 2019-02-11 양재혁 Sharing method for information including tag contents
CN111612517A (en) * 2020-04-11 2020-09-01 上海淇玥信息技术有限公司 Advertisement delivery data management method and platform based on user exclusion and electronic equipment

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7826376B1 (en) * 2005-01-25 2010-11-02 Symantec Operating Corporation Detection of network problems in a computing system
US20080139181A1 (en) * 2006-12-08 2008-06-12 Magellan Navigation, Inc. Methods and apparatus for measuring the effectiveness of advertisements presented on a mobile navigation device
US8170971B1 (en) * 2011-09-28 2012-05-01 Ava, Inc. Systems and methods for providing recommendations based on collaborative and/or content-based nodal interrelationships
US9324065B2 (en) * 2014-06-11 2016-04-26 Square, Inc. Determining languages for a multilingual interface
US10755303B2 (en) * 2015-11-30 2020-08-25 Oath Inc. Generating actionable suggestions for improving user engagement with online advertisements

Also Published As

Publication number Publication date
US10817900B2 (en) 2020-10-27
US20170372355A1 (en) 2017-12-28

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