RU89271U1 - MOBILE ADVERTISING DESIGN - Google Patents

Abstract

1. Mobile advertising structure comprising a central advertising unit located on the cargo support surface of the vehicle and provided with a lifting device, characterized in that it is further provided with at least one side advertising unit located at the edge of the cargo support surface, forming a side of the vehicle , while the ad units are at least two movably connected panels, while one of the panels of the side of the ad unit is mounted on a supporting surface ited the vehicle stationary. ! 2. The mobile advertising structure according to claim 1, characterized in that it is provided with a second side advertising block, which together with the first side advertising block and one of the side surfaces of the lifting device form a vehicle body. ! 3. The mobile advertising structure according to claim 1, characterized in that one of the panels of the central advertising unit is made with the possibility of vertical movement, while it is equipped with an additional lifting device. ! 4. The mobile advertising structure according to claim 1, characterized in that the central advertising unit consists of three panels - an inner and two outer panels, pivotally connected to the inner one, while the inner panel is fixedly mounted on the lifting device. ! 5. The mobile advertising structure according to claim 1, characterized in that the central advertising unit consists of five panels, one of which is internal, and a pair of other panels pivotally connected on the sides form side modules, in each of which one of panels made stationary, and WTO

Description

The invention relates to an advertising business, namely, an advertising structure placed on a vehicle, which can be used for visual and sound reproduction of information in the open air during various public events, for example, presentations. entertainment events, opinion polls, advertising companies, including at points of sale, exhibitions and fairs. Mobile advertising design is a transformer truck, the body of which is the carrier of advertising blocks. In the transport position, the ad units form the cargo body of the vehicle and / or are part of it. In the demonstration mode, the blocks are transformed, providing an increase in the surface area intended for advertising by 2-7 times (depending on the purpose of the advertising structure) compared to the surface area of the body formed by the blocks in the transport position.

Known advertising design containing placed on the vehicle advertising medium, made with the possibility of movement in the vertical plane, and transformation from the closed position to the open position. The advertising medium consists of three connected screens (central and two side), fixed on the base. Screens are advertising panels fixed in a frame frame. The connection of the central screen with the side is carried out on its lateral sides with the possibility of rotation of the side screens relative to the central. The connection can be realized by means of loops or any other rotary mechanism. The base is made in the form of a platform equipped with rollers for moving along the vehicle body, while the vehicle body is equipped with guides for the roller. The means for moving the advertising medium in a vertical plane is a hydraulic cylinder, and the base is made with a counterpart under the hydraulic cylinder. To prepare for the demonstration, the advertising medium is first moved along the vehicle body until the reciprocal of the base coincides with the hydraulic cylinder rod. After that, the advertising medium is lifted and the side screens are installed in the demonstration mode (patent for PM of the Russian Federation No. 62278, IPC G09F 21/04).

However, this design is not reliable enough, because does not provide stable mounting of the advertising medium in a demonstration mode due to the design features of the used lifting device, and also due to the lack of rigid fixation of the central screen on the supporting surface of the vehicle or on the lifting device.

Closest to the claimed is a mobile advertising design, which is a removable housing located on the supporting surface of the vehicle, inside which is placed a media of advertising information. The advertising information carrier is fixed to the base of the housing by means of a lifting and swiveling device. A window is made in the upper wall of the housing through which the media of advertising information is lifted, followed by fixing on the housing. The advertising structure is provided with a cover for the window, which can be fixed both on the upper wall of the casing and on the upper end surface of the advertising information carrier (patent for RF PM No. 63586, IPC G09F 21/04).

In this technical solution, the housing for the advertising information medium is the cargo body of the vehicle, and the advertising information medium is made according to the dimensions of the body and does not provide the possibility of increasing the demonstration surface area.

The objective of the invention is the creation of a universal mobile advertising structure - a transformer truck, made with the possibility of using a different combination of advertising blocks that can be transformed at the place of advertising playback at different levels, providing a multiple increase in the area of the advertising surface. At the same time, the objective of the device is to ensure the compactness of the structure during transportation and its protection from the negative effects of the external environment.

The technical result consists in expanding the possibility of transforming the advertising structure under operating conditions using automatic means for raising the advertising blocks.

This object is achieved in that the mobile advertising structure comprising a central advertising unit located on the cargo support surface of the vehicle, provided with a lifting device, according to the technical solution, is further provided with at least one side advertising unit located at the edge of the cargo support surface, forming the side of the vehicle, while the advertising blocks are at least two movably connected panels, while one of the side panels the advertising unit is fixed on the supporting surface of the vehicle motionless.

The mobile advertising structure may be provided with a second side advertising block, which together with the first side advertising block and one of the side surfaces of the lifting device form a vehicle body.

The central advertising unit may consist of three panels - internal and two external, pivotally connected to the internal, while the inner panel is made two-sided and fixed motionless on the lifting device. One of the panels of the central advertising unit can be made with the possibility of vertical movement, while it is equipped with an additional lifting device, which in the transport position is located inside the lifting device for the central unit and has a similar design. The panel of the Central block, made with the possibility of vertical movement, can also be made with the possibility of rotation relative to the vertical Central axis.

Each advertising block and / or panel of the block is equipped with a protective visor, which in the transport position form the roof of the vehicle body.

In the inventive mobile advertising structure, a lifting device may be used, including a frame frame with a movable frame, a mechanism for moving the advertising block from the transport to the demonstration mode, and locking mechanisms of the position of the advertising block in the demonstration mode, while the frame frame is a parallelepiped consisting of upper and lower rectangular frames connected by vertical uprights, a movable frame is placed inside the frame frame and is arranged to move along a vert cial racks frame structure is fixedly mounted on the load bearing surface of the vehicle, and the ad unit - on a movable frame, with its placement in the transport position within the frame structure, and in demonstration position - on the rack. The movement mechanism includes a winch with a freight cable, a movable unit, a winch engine shutdown mechanism, cables for moving the movable frame, while the winch freight cable is connected through a movable unit, which is a roller with a fastener for cables to move the movable frame, with a winch engine shut-off mechanism. made in the form of a lever mechanism with a limit switch. The locking mechanism is made in the form of two pairs of pins, while the pins of each pair are interconnected by means of rods.

As panels in ad units, television panels, or prismviewers, can be used. or banners. In this case, the television panel can be made LED, or liquid crystal, or plasma, or laser.

The mobile advertising structure can be equipped with an additional advertising unit, which is a single or double-sided panel, for example, in the form of a banner, mounted in a frame frame, made with the possibility of placement in the transport mode in a horizontal position above the advertising blocks located on the cargo supporting surface, in the mode demonstrations - in an upright position in front of the driver's cab.

The invention is illustrated by drawings, where Fig. 1 schematically shows a general view of the inventive device in transportation mode, Figs. 2-5 show an embodiment of a vehicle with transformable side walls of a body (first level advertisement), which are advertising blocks, while in Fig. .2, 3 - a vehicle with side advertising blocks in a transport position, a rear and a top view, respectively, in Figs. 4, 5 - in a demo mode, a top view in two variants of arrangement of block panels, Figs. - embodiments of the central advertising unit (providing an overview of the advertising information of the second and third levels), a general view, while in Fig.6, 8 in the transport position, 7, 9 in the demo, in Fig.10, 11 is a general view of the mobile Fig. 12 shows the lifting device of the central unit, Figs. 13, 14 show a general view of the rotation mechanism of the additional advertising unit in the transport position and the demo, respectively.

The positions in the drawings indicate:

1. - the cargo bearing surface of the vehicle,

2. - The central ad unit.

3. - side ad units,

4. - lifting device (Fig),

5. - movable (external) panel of the side advertising block

6. - fixed (inner) side ad unit panel

7. - additional panel side ad unit,

8. - the inner panel of the central ad unit,

9. - external panels of the central ad unit,

10. - additional lifting device for the panel of the Central block,

11. - side modules of the central ad unit (Fig. 8)

12. - fixed panel of the side module 11 of the central advertising unit 2.

13. - the movable panel of the side module 11 of the Central advertising unit 2,

14. - protective visors.

15. - frame frame of the lifting device 4,

16. - movable frame of the lifting device 4,

17. - the upper frame of the frame frame 15,

18. - the bottom frame of the frame frame 15,

19. - vertical racks of the frame frame 15.

20. - a mechanism for moving an ad unit from a transport to a demo mode,

21. - winch of the movement mechanism 20,

22. - cargo cable winch 21,

23. - movable block of the movement mechanism 20,

24. - cables of the movement mechanism 20,

25. - the roller of the movable block 23,

26. - fastener for the cable 24 of the movable block 23,

27. - winch engine shutdown mechanism,

28. - limit switch of the shutdown mechanism 27,

29. - deflecting rollers.

30. - guide rollers,

31. - fixing mechanisms of the position of the ad unit in a demo mode,

32. - pins of the locking mechanism 31,

33. - traction of the locking mechanism 31,

34. - axis of the locking mechanism 31,

35. - the lever of rotation of the axis 34,

36. - supporting racks of the lifting device 4.

37. - additional ad unit,

38. - panel additional ad unit 37,

39. - panel frame 38 of the additional ad unit 37,

40. - a pair of pivotally connected levers,

41. - rotary axis,

42. - sleeve

43. - supporting elements

44. - support racks for the additional ad unit 37.

Mobile advertising design is a vehicle (Figs. 1-5, 10, 11), on the cargo supporting surface 1 (cargo area) of which advertising blocks 2 and / or 3 are mounted, made on the basis of transformers. As a vehicle, any car with a cargo area can be used. At the same time, ad units, some of which can be fixed directly on the cargo area, and part through the lifting device 4 (Fig. 12), can generally comprise a cargo body (Fig. 1). As advertising blocks 2, 3, structures consisting of panels 5-9, 12, 13, mounted in a frame frame, made movably relative to each other (in the horizontal and / or vertical direction or plane) were used. The blocks are mounted on the supporting surface in the longitudinal and / or transverse direction, while the blocks mounted on the edges of the cargo supporting surface (cargo area) can simulate the side walls or sides of the body (hereinafter referred to as side advertising blocks) (Figs. 1-5 ) As such, in particular, can be converted sides of the body. Ad units can consist of one panel (one-sided or two-sided), two or more, interconnected, for example, articulated. Most preferred is the embodiment of the side advertising blocks of two or three panels, which, when transformed, increase the area of the advertising surface in the horizontal direction (see FIGS. 4, 5), thus providing a first level of information review. Central ad unit. which is made with the possibility of vertical movement, in the transport position is placed between the side blocks under the common roof, and in the demo - above them, forming the second level of the review of advertising information (Fig.11). The central unit may also consist of several panels, the movement of which horizontally and / or vertically provides the possibility of increasing the area of the viewing surface. Moreover, the transformation of one of the panels vertically forms the third level of information review (11). Thus, the claimed device is a transformer truck, the advertising complex of which in the mode of transportation is a cargo body (figure 1). capable in operation mode - advertising demonstrations transform into a multi-level rigid advertising structure with an increase in advertising surface area up to 10 times compared with the side surface of the body (see figure 10, 11).

The most optimal is the use of a transformer truck with three ad units - two side and a central one.

Each side advertising block 3 (FIGS. 2-5) consists, for example, of two rectangular panels - movable 5 and fixed 6, pivotally connected to each other on the sides, one of which is rigidly attached to the cargo bearing surface 1. In the transport position, the panels are installed parallel to each other (figure 2, 3). In this case, the fixed panel 6 in the block is internal, and the movable 5 is external. Each panel, in turn, has an inner and outer surface, configured to place advertisements or information on it. In the transport position, the panels face each other with internal information surfaces and are provided with retaining clips, for example, in the form of a hidden latch, one part of which is mounted on the inside of the movable panel 5, and the counterpart is attached to the fixed panel 6. In addition, they can be perimeter be equipped with sealing elements that ensure their tight connection and protection of information surfaces from atmospheric influences. Movable panels of the side advertising blocks are located at the edges of the cargo bearing surface 1. forming the sides of the vehicle (figure 1, 2, 3). In the demonstration mode, the outer panel 5 can be located both in the same plane with the inner panel 6 (figure 4), and at an angle to it (see figure 5). It is possible to use a side block with an additional panel 7 located in the transport position between the two main panels (external 5 and internal 6). forming a package of three parallel panels. In this case, the additional panel 7. can be connected to the external panel 5 pivotally, and is arranged to be placed in the demonstration mode behind the rear wall (rear side) of the vehicle (Figs. 4, 5), and to fix the movable panels of the side blocks in the demonstration mode.

The Central unit 2 (Fig.6-9), placed on the lifting device 4 (Fig.12), may consist of one or several panels. If a block is made of several, for example, two panels, one of them can be equipped with an additional mechanism for its lifting 10 and / or a rotation mechanism relative to the vertical (central) axis.

One of the options is to implement a central advertising block of three panels: the inner 8 - fixed and two external 9 - movable, pivotally attached on the sides to the inner panel (Fig.6, 11). The inner panel 8 is made bilateral, i.e. with the ability to post or display information on both sides of it. In this case, the frame frame of the inner panel 8 has a width exceeding the width of the frame frames of the outer panels, which makes it possible to place the outer panels 9 on one side of the inner panel 8 in a demonstration mode so that their demonstration surfaces lie in the same plane as the demonstration surfaces of the inner panel 8 (see Fig.7).

A variant is possible (Fig. 10), in which the connection of the movable panels with the stationary one is carried out in such a way that in the demonstration mode the stationary panel 8 is located between the movable panels 9 to form a single demonstration surface.

Another variant (Figs. 8, 9) of the central unit is made up of five or more panels, of which one 8 is internal and equipped with an additional lifting device 10, and a pair of others are pivotally connected on the sides to form side modules 11. B each side module 11 of the central block, one of the panels is fixed 12 and the second is movable 13 (i.e., the side module is made by analogy with the side advertising block). Side modules 11 are placed on opposite sides of the inner panel 8 (see Fig. 8). Thus, the central unit is a structure in which, in the demonstration mode, the advertising surface area increases horizontally by moving the movable 13 panels of each pair, forming a second level of information review, and vertical by lifting the inner panel 8 above the side modules, forming the third level of information review. It is possible to use a central advertising unit 2 with one side module 11 (one pair of movable 13 and fixed 12 panels).

Another option (figure 10) of the lateral advertising modules 11 of the central unit 2 is made of three panels, one of which is fixed, the other two are movable.

All advertising blocks are equipped with protective visors 14, which can be a single vehicle roof structure (in transport mode) or a composite vehicle roof structure - from the individual visors of each block (Fig.6, 7) and / or panels (Fig.8) .

In the design of the central unit shown in Fig. 8, the inner panel 8 and each side module 11 are provided with visors 14, while in the transport position the visor of the inner panel 8 is made snugly (for example, by means of a sealing element) to the visors of the side modules 11, and in turn, made tightly adjacent to the visors of the side advertising blocks 3 or fixed panels 6 of the side advertising blocks 3. Thus by means of peaks, a vehicle body roof is formed, which protects all advertising units from atmospheric precipitation during transportation and storage of the transformer truck in open areas.

The lifting device 4 for the central unit 2 is designed in such a way that it practically coincides with the overall dimensions of the advertising unit and is a frame frame 15, for example, in the form of a parallelepiped made of upper 17 and lower 18 rectangular frames connected by vertical posts 19. Inside the frame frame 15, a movable frame 16. is arranged for vertical movement along the vertical posts 19 of the chassis 15, which are guides. The vertical movement of the movable frame 16 can be carried out, for example, by means of a movement mechanism 20, including a winch 21 with a cargo cable 22. A movable unit 23, cables 24 for moving a movable frame, a shut-off mechanism of the winch engine 27. The cargo cable 22 of the winch 21 is connected via a movable unit 23, which is a roller 25 with a fastener 26 for cables 24, with a winch engine shutdown mechanism 27. The winch motor shutdown mechanism 27 consists of a lever mechanism with large and small shoulders. limit switch 28. In this case, the small arm of the linkage is connected to the cargo cable 22 of the winch 21, the large arm is loaded with a spring, the force of which can be changed by rotating the adjusting nut. The limit switch 28 is activated when the position of the large arm of the linkage mechanism is changed, and turns off the winch engine.

Moving the movable frame 16 with cables 24 is carried out using deflecting 29 and guide rails 30. In this case, the centers of the two cables 24 are connected via a fastener 26 to the roller 25 of the movable block 23, and the ends of the cables 24 are fixed on opposite sides of the movable frame 16. The guide rollers 30 are fixed on the upper 17 and lower 18 frames, and the deflecting rollers 29 on the lower frame 18 of the frame frame 15 between the guide rollers 30. The cables pass through the rollers 29 and 30 of the lower frame 16, then through the rollers 30 of the upper frame 17.

The position of the cables 24 on the fastener 26 of the movable block 23 and the spring force on the arm of the lever are adjusted so that the winch motor is switched off after the movable frame 16 reaches the plane of the upper frame 17 of the frame frame 15.

The frame frame 15 is fixedly mounted on the cargo supporting surface 1 of the vehicle, and the fixed panel of the advertising unit 2 is rigidly fixed on the movable frame 16. Thus, in the transport position, the advertising block is placed inside the frame frame. The elements of the movement mechanism 20 of the advertising block and the fixing mechanism 31 are located in the planes of the frames and do not require additional space for their placement, i.e. Do not increase the overall dimensions of the lifting device.

In the plane of the movable frame there is a locking mechanism 31, which provides reliable fixation of the movable frame 16 carrying the advertising block, in the upper position - in the plane of the upper frame 17 of the frame frame 15. The locking mechanism can be made in the form of pins 32, movably mounted on opposite sides of the movable frame 16. The pins 32 are connected through the rods 33 to the axis 34. In this case, counter holes for the pins 32 are made on the upper frame 17 of the frame, through which reliable rigid fixation of the movable frame 16 in the upper one is provided - demo stration position of the ad unit, providing a demonstration of the second level of advertising, advertising on the first level. The axis 34 can be equipped with a lever 35 of its rotation, which ensures the movement of the pins 32. The lifting device can be additionally equipped with two safety belts (not shown), made by analogy with dynamic car safety belts, the drums of which are fixed on the lower frame 18 of the frame, and the free ends through the upper frame 17 of the frame are connected to the movable frame 16. Thus, the internal movable frame 16 of the lifting device 4 due to the system of rollers and cables has the ability to vertically moving from the lower frame 18 of the frame along the guides, which are the vertical struts, to the upper frame 17, located at the highest point in the same plane with the upper frame.

The lifting device 4 can be equipped with support racks 36, made with the possibility of height adjustment, with the help of which a tight connection of the visors of the advertising blocks is ensured.

The frame frame 15 of the lifting device 4 may be simultaneously a frame frame of the vehicle body with front, side and rear surfaces (walls or sides), which can be used as information surfaces and form a first-level advertisement.

The transformer truck may be equipped with an additional advertising unit 37 (Fig.11). representing one or two-sided panel 38 (two-sided banner or screen) located in the frame 39, made with the possibility of placement in the transport mode in a horizontal position above the advertising blocks placed on the cargo supporting surface, in the demonstration mode - in a vertical position in front of the driver’s cab facilities. The panel is moved from horizontal to vertical position and vice versa using a mechanism that consists of two pairs of pivotally connected levers 40, one ends rigidly connected to the pivot axis 41, the other pivotally to the sides of the frame 39. The pivot axis 41 is placed in the sleeve 42, fixed motionless on the roof of the vehicle driver’s cab laterally in the horizontal plane. The pivot axis 41 and the front of the vehicle driver’s cab are equipped with support pillars 44 and support elements 43 for the panel 38, ensuring its stable vertical and horizontal position, respectively. In this case, the supporting elements 43 are made with the possibility of fixing the panel in an upright position, each of which consists of two parts, one of which is fixed on the front of the spar, and the other is reciprocal and fixed on the lower side of the frame 39 of the panel 38 of the additional advertising unit. Supporting elements 44 can be made, for example, in the form of uprights rigidly fixed on the pivot axis 41. With the rotation of the axis leading the panel from vertical to horizontal transport position, the support posts are rotated, occupying an extreme upper position, providing fixation of the horizontal position of the panel (Fig. 1, 13). In a vertical arrangement of the panel, the support stands are in the lowest position (Fig. 11, 14).

Any panel (information surface) can be made in the form of a television panel, or prism, or banner. In turn, the television panel can be made LED, or liquid crystal, or plasma, or laser.

The operation of the device is as follows.

The transformer truck is installed at the place of demonstration of advertising and is prepared for the reproduction of advertising. If there is an additional advertising unit 37, the panel 38 is removed from the support pillars 44 and by turning 41 in the sleeve 42, the screen is installed in a vertical position in front of the driver’s cab on the supporting elements 43. Then, the lifting device 4 is activated, providing the central advertising unit 2 to be placed above the level the location of the side ad units 3.

The rise is as follows. The engine of the winch 21 is turned on, the cargo cable 22 of which drives the roller 25 of the movable block 23, which, through the cables 24 connected to it, passing through the deflecting 29 and guide rollers 30, moves the movable frame 16 with the central advertising unit fixed to it from the lowermost extreme top position. Upon reaching the upper position of the movable frame 16, the load on the cables 24 increases, which is transmitted through the cargo cable 22 to the lever arm, which interacts with the limit switch 28 of the winch engine 27 shut-off mechanism. The movable frame 16 is locked in the upper position by means of locking mechanisms 31, for which purpose the lever 35 rotate the axis 34, which through the rods 33 moves the pins 32 into the holes corresponding to them, located in the upper frame 17 of the frame frame 15. The fixation of the movable frame 16 with the advertising unit in the upper p 17 IU carcass simultaneously produce four fixing pins 32. After the central ad unit on the lifting device prepared central ad unit for viewing information. In an embodiment of the central advertising unit with the inner panel configured for vertical movement, include an additional lifting device 10, which provides the movement of this panel by analogy with the movement of the central advertising unit 2. The additional lifting device 10 is attached to the movable frame of the main lifting device 4, with this inner panel is mounted on a movable frame of an additional lifting device, through an axis or a rotary platform, driven by gear reducer. Thus, the internal panel, in the raised state, can work both in the mode of slow rotation and rotation at the required angle with a stop for a given time interval. In case of failure of the engine gear of the lifting device or a cable break, dynamic safety belts are provided that connect the stationary parts of the lifting device to the moving frame. After raising all the blocks and panels to the required level, the movable panels are deployed relative to the vertical axis. At the same time, the pivot angle is selected based on the conditions of the terrain selected for advertising display to ensure maximum visibility of the panel screens. The panels in the selected position can be locked.

Then the side advertising blocks 3 are brought into the demonstration mode. For this, the movable panel 5 of the side advertising block is rotated, placing it in the same plane (Fig. 4) with the fixed panel 6 or at an angle to it (Fig. 5), increasing the area of the demonstration surface by horizontally. Similarly produce the preparation of the second side ad unit. Open movable panels 5 of the side blocks 3 are connected by an additional advertising panel 7 forming the back wall.

After installing all the panels in demo mode, they start playing ads. To do this, the used television or dynamic panels are connected to electric energy sources and computers. DVD players or other means of reproducing information.

As a rule, the TV panels used are located inside a transparent ventilated duct to protect from atmospheric precipitation, and are additionally equipped with speakers that are located either under the TV panel or in any other places convenient for their location, for example, on the roof of the vehicle driver’s cab. In this case, the speakers can also be made with protection from rainfall. for example, representing a protective lattice from inclined blinds.

After the advertisement is shown, the structural elements are assembled in the reverse order.

A mobile advertising structure (transformer truck) was made on the basis of the IZH 2717 car, with the following dimensions of the cargo bearing surface - 1.9 m (length) and 1.4 m (width).

The side advertising blocks 3 are made of two articulated panels (Figs. 2-4) and in the transport position have a length of 1.8 m and a height of 1.3 m. In the demonstration position, the advertising surface area of each side advertising block 3 is increased by 2 times. This advertising space forms the first level of information review, and due to its location is the most accessible advertisement for consumers. The panels are equipped with holders (pockets) for advertising brochures, advertising samples of products. The area of the advertising surface of the first level is 9 sq.m.

The central ad unit of five panels (Figs. 8, 9) consists of an inner panel 8 and side modules 11, which form an advertising surface of the second level. The dimensions of the side module panel in the transport position are: length 1.7 m and height 1.3 m. In the demonstration mode, the advertising surface area also doubles. In this case, the fixed panel 12 of the module 11 is made in the form of a plasma TV panel with a protective screen, which allows you to broadcast commercials in any weather conditions. The movable panel of the side module is made in the form of a prism vision camera. Thus, second-level advertising combines dynamic advertising images of the prismovisor and television “live” advertising with sound. The area of the advertising surface of the second level is 8.5 sq.m.

The inner panel 8 of the central advertising unit is equipped with its own lifting device, a rotation mechanism and a slow rotation. The panel is placed in a frame and is designed to accommodate full-color print ads. In this case, the panel is made with internal illumination. It forms an advertising surface of the third level, the area of which is 3.5 sq.m.

The panel of the additional ad unit is double-sided and has a height of 2.6 m and a width of 1.5 m. Thus, the advertising surface area is 7.5 square meters. A banner fabric was used as an advertising medium.

Thus, with the side surface area of the transformer truck body in the transportation mode - 4.7 sq.m., the total advertising surface area was 29.5 sq.m.

The inventive design is multifunctional, made with the possibility of demonstrating advertising at several levels, while it can use various means of reproducing advertising - from simple billboards with information to expensive television panels. The inventive design provides the possibility of its transformation under various operating conditions, i.e. It is convenient both for reproducers of advertising and for its consumers, as provides the ability to review broadcast information from both long and short distances. First-level advertising blocks can be equipped with means directly mounted on panels or on frame frames for placing exhibition samples of advertised products and / or advertising printed materials.

The inventive design is strong due to the provision of reliable fastening of the panels in both transport and demonstration modes, as well as the design of the lifting device.

Claims (13)

1. Mobile advertising structure comprising a central advertising unit located on the cargo support surface of the vehicle and provided with a lifting device, characterized in that it is further provided with at least one side advertising unit located at the edge of the cargo support surface, forming a side of the vehicle , while the ad units are at least two movably connected panels, while one of the panels of the side of the ad unit is mounted on a supporting surface ited the vehicle stationary. 2. The mobile advertising structure according to claim 1, characterized in that it is provided with a second side advertising block, which together with the first side advertising block and one of the side surfaces of the lifting device form a vehicle body. 3. The mobile advertising structure according to claim 1, characterized in that one of the panels of the central advertising unit is made with the possibility of vertical movement, while it is equipped with an additional lifting device. 4. The mobile advertising structure according to claim 1, characterized in that the central advertising unit consists of three panels - an inner and two outer panels, pivotally connected to the inner one, while the inner panel is fixedly mounted on the lifting device. 5. The mobile advertising structure according to claim 1, characterized in that the central advertising unit consists of five panels, one of which is internal, and along a pair of other panels articulated on the sides, form side modules, in each of which one of panels made stationary, and the second - movable. 6. Mobile advertising design according to claim 1. characterized in that each advertising block and / or panel of the block is provided with a protective visor, which in the transport position form the roof of the vehicle body. 7. The mobile advertising structure according to claim 1, characterized in that the lifting device includes a frame frame with a movable frame, a mechanism for moving the advertising block from the transport to the demonstration mode, and locking mechanisms for the position of the advertising block in the demonstration mode, while the frame frame is a parallelepiped, consisting of upper and lower rectangular frames connected by vertical stacks, the movable frame is placed inside the frame frame and is arranged to move along vertical the frame, the frame is fixedly mounted on the cargo support surface of the vehicle, and the advertising unit is mounted on the movable frame with the possibility of its placement in the transport position inside the frame frame, in a demonstration position - above the frame frame. 8. The mobile advertising construction according to claim 1, characterized in that the panel is made in the form of a television panel or prism or banner, while the television panel is made of LED, or liquid crystal, or plasma, or laser. 9. The mobile advertising structure according to claim 1, characterized in that it is provided with an additional advertising unit, which is a one- or two-sided panel, for example in the form of a banner, mounted in a frame frame, made with the possibility of placement in transport mode in a horizontal position above the advertising blocks located on the load bearing surface, in the demonstration mode - in a vertical position in front of the driver’s cab. 10. Mobile advertising design according to claim 3, characterized in that the additional lifting device for the panel of the central unit in the transport position is located inside the lifting device for the central unit and has a similar design. 11. Mobile advertising design according to claim 3, characterized in that the panel of the central unit, made with the possibility of vertical movement, is also made with the possibility of rotation relative to the vertical central axis. 12. The mobile advertising structure according to claim 7, characterized in that the movement mechanism includes a winch with a freight cable, a movable unit, a winch engine shutdown mechanism, cables for moving the movable frame, and the freight winch cable is connected through a movable unit, which is a roller with a fastener for ropes moving the movable frame, with a winch engine shutdown mechanism, made in the form of a lever mechanism with an end switch. 13. The mobile advertising construction according to claim 7, characterized in that the locking mechanism is made in the form of two pairs of pins, while the pins of each pair are connected by means of rods.