RU70038U1 - ADVERTISING ON NATURAL LAWN - Google Patents

Abstract

The utility model relates to advertising and marketing, in particular to advertising, on playing fields on natural grass.

Advertising on a natural lawn contains grass cover made in the form of the main canvas (1) with image areas (2). The main fabric (1) is formed by laying its grass cover in a certain direction. Sections of the image (2) are formed by means of a stencil (3) by laying its grass cover in the opposite direction or at an angle to the laying direction of the grass cover of the main fabric (1).

Description

The utility model relates to advertising and marketing, in particular to advertising, on playing fields on natural grass.

From the patent literature there is known a method of advertising images on inclined natural or artificially created surfaces, patent RU 2234146, which consists in the fact that the advertising image is created from plants and / or flowers planted in a certain order. Plants and / or flowers are preliminarily planted in a certain order in pots, combined into single-use cassettes with the number of pots in a cassette 4-500 pieces, and then cassettes with plants are taken to a pre-prepared place and an advertising image is collected from them.

This method allows you to deliver information to the consumer, however, with regard to playing sports on the grass, this is unacceptable, since the placement of pots in the ground of the playing field is unacceptable as well as the presence, for example, of flowers on the playing field, such as, for example, a football field .

The closest is a sports lawn carrier of advertising information, an application for the invention RU 2005100694, containing grass, made in the form of a main fabric with areas contrasting in color of the main fabric. Contrast sections are made in the form of information boards, on the grass cover of which advertising information is recorded, including graphic and letter elements, oriented in such a way as to ensure readability for both viewers and viewers, and made by screen sowing of grass, the color of which differs from the color of the grass the main canvas through the use of grass of the same color with different shades or grass of the same variety of different colors or the use of organic or inorganic compounds,

introduced into the soil and / or on the surface of the lawn, capable of changing the color or shade of the grass to obtain the necessary color gamut of the elements of visual information, and these information boards with the main canvas are made of one material and form a uniform coating.

The disadvantage of this lawn is the difficulty of generating advertising information and the impossibility of replacing it, since advertising information is determined before sowing the lawn and remains for the entire life of this lawn. The complexity of the formation lies in the screening, since the presence of some natural factors, such as, for example, wind, birds, can complicate the seeding in a certain sequence, which will lead to "erosion" of information.

The technical problem, which this utility model is aimed at, is the formation of an advertising image on any existing natural lawn, as well as the possibility of its multiple replacement.

The problem is solved due to the fact that in advertising on a natural lawn containing grass, made in the form of a main canvas with image areas, the main canvas is formed by laying its grass cover in a certain direction, and image areas are formed by a stencil by laying its grass cover in the opposite direction or at an angle to the laying direction of the grass cover of the main fabric.

In this case, the grass has a minimum height equal to:

h _min = 3 ÷ 4 cm

where h _min is the minimum height of the grass.

Moreover, the laying of the grass cover of the main canvas and image sections is carried out using special devices, for example, lawn mowers, etc.

In addition, sections of the image have a minimum size equal to:

A _min = 1 ÷ 1.2 m,

where A _min - the minimum size of the image in any direction.

Figure 1 shows a plot of a natural lawn field with multidirectional main canvases (arrows indicate laying directions); figure 2 is a plot of a natural lawn field with multidirectional main canvases with image sections (arrows indicate laying directions); figure 3 - examples of stencils.

Advertising on a natural lawn consists of grass cover having a main canvas 1 and at least one image area 2.

Any lawn can be used as a natural lawn, in particular, sports grounds, such as, for example, a football field, a golf course, a field for playing hockey with a ball, etc.

Grass lawn has a minimum height of:

h _min ≥2 mm

where h _min is the minimum height of the grass.

The specified minimum height h _{min of} grass cover is chosen experimentally, based on the use of natural lawn as sports grounds and the possibility of laying grass cover.

The main canvas 1 can completely occupy the entire lawn or be divided into separate parts, such as, for example, a golf course.

The main fabric 1 may be unidirectional or multidirectional.

With the unidirectional main web 1, all of its grass cover has one specific direction selected by the consumer.

When the main canvas 1 is multidirectional, its grass cover has different directions, most often the opposite. For example, the main

the web 1 is divided into two parts having different directions, or the main web 1 is divided into strips which, through one, have one direction, and the other strips, through one, have the opposite direction.

The image area 2 is located on the main fabric 1. The grass cover of the image area 2 has an opposite direction or at an angle to the grass surface of the main fabric 1, on which the image area 2 is placed.

The form and content, alphabetic or graphic, of the image section 2 depends on the stencil 3.

The image section 2 has a minimum size of:

A _min ≥0.5 m

where A _min - the minimum size of the image 2 in any direction.

The specified minimum size A _{min is} chosen experimentally, based on ensuring readability for viewers in the stands and for viewers.

There can be several plots of image 2.

The formation of advertising on a natural lawn is as follows.

First, the grass cover of the main fabric 1 is laid in a certain direction. Stacking is done using special tools, such as lawn mowers, rakes, etc. (not shown in FIG.). In this case, the movement of special devices (not shown in Fig.) Should always be carried out in one direction, in the laying direction. The longer the exposure time of special devices (not shown in FIG.), The more time the laying of grass cover will remain.

Then, the stencil 3 is fixed in the soil of the main canvas 1 using, for example, nails-knitting needles. After that, inside the stencil 3, with the help of special devices, the grass covering is laid in the opposite

direction or at an angle to the direction of the already laid grass cover of the main fabric 1. Then, the stencil 3 is removed, and a portion of the image 2 appears on the main fabric 1. Similarly, if necessary, other parts of the image 2 are formed.

In addition to the above special devices (not shown in FIG.), A metal crossbeam (not shown in FIG.) Can be used to lay sections of the image 2. Moreover, the heavier the crossbar (not shown in FIG.), The longer the grass laying of the image area 2 will be kept, and the image will be sharper after removing the stencil 3.

For a longer retention of the directions of laying the grass cover of the main canvas 1 and portions of the image 2 before starting laying the grass cover must be watered. Wet grass is easier to lay and after drying it will lie longer in predetermined directions, and, therefore, images in areas of image 2 will be clearer.

The indicated advertisement on a natural lawn allows its use on all types of natural lawns, on grass sports fields, such as a football field, tennis court, golf course, etc. This type of advertising is visible to spectators in the stands and viewers, since spectator seats in the stands are located at a distance from the sports fields in the same way as the television cameras used for broadcasting, and are invisible to athletes directly on the sports grounds, and therefore not interferes with their movement on them and does not distract from the competitions themselves, in contrast to billboards placed around sports grounds.

In addition, this advertisement is temporary, for example, for one football match or tennis game, and can be replaced. This attracts sponsors of specific teams and players and at the same time does not incur additional costs for owners of sports fields.

The foregoing allows us to conclude that the technical task posed is solved.

Claims (4)

1. Advertising on a natural lawn containing a grass cover made in the form of a main canvas with image areas, characterized in that the main canvas is formed by laying its grass cover in a certain direction, and image areas are formed by a stencil by laying its grass cover in the direction opposite or at an angle to the laying direction of the grass cover of the main canvas. 2. Advertising on a natural lawn according to claim 1, characterized in that the grass cover has a minimum height of h _min ≥2 mm where h _min is the minimum height of the grass. 3. Advertising on a natural lawn according to claim 1, characterized in that the laying of the grass cover of the main canvas and image sections is carried out using special devices, such as lawn mowers. 4. Advertising on a natural lawn according to claim 1, characterized in that the image sections have a minimum size of A _min ≥0,5 m, where A _min - the minimum size of the image in any direction.