RU63971U1 - SYSTEM FOR FORMING RESPONSES TO USER'S REQUESTS FOR A TELECOMMUNICATION NETWORK - Google Patents

Abstract

The utility model relates to information technology.

The technical result consists in increasing the productivity of the means of distribution of advertising and information materials, and increasing the effectiveness of advertising exposure.

A special hardware-software complex is connected to the data transmission channel through which information is delivered to the user (users), which adds additional information blocks to the information transmitted to the user that are temporarily displayed (played) on the user's computer. Adding an additional block to the data is carried out by attaching or attaching without limiting the size of the additional information block. The specified block is reproduced periodically with a given duration for an adjustable period of time.

Description

The utility model relates to information technology and can be used to expand the ability to provide users of global and local computer networks with information of the following nature: advertising, broadcast information messages, for a user or user group in the information provided at the request of a user (user group), in text, multimedia or voice form.

There are various technical tools that generate responses to user requests, include additional information blocks in the information transmitted to the user, while the information blocks are included by the information service provider directly in the information transmitted to the user, these methods are selected as prototypes. Examples of such tools are hardware and software systems designed to place advertising information in the body of emails, when the sender uses free mail servers, post information messages on the site of the information service provider, place banners, pop-ups and other information blocks on the site of the supplier information services, posting information by the hosting service provider on sites whose owners use the hosting service of this provider.

However, when using such means, information blocks are transmitted to the user only at the time of visiting the information resource the owner of which posted this block or at the time of receiving a message addressed to this user; information blocks

either are reproduced constantly, creating obstacles for the perception of basic information, or require the user to turn them off (close the window, stop program execution, etc.); information blocks cannot be sent selectively (i.e., to a specific audience of users); To expand the audience to which information blocks can be sent, they must be placed on a large number of physically different information resources.

The closest analogue of the claimed utility model is a system for generating responses to user requests of a telecommunications network, containing equipment providing the user with access to the telecommunications network, a database of additional audiovisual information blocks, and a hardware-software complex for processing responses to user requests by adding answers to the data transmitted a user on a telecommunication network, an additional block of audiovisual information, with the possibility subsequent reproduction of the latter, without data distortion (international application WO 03088690). To provide the possibility of adding additional blocks to user data, the format of the specified data provides for free space in the generated message for the user receiving this message to accommodate these additional blocks. Thus, on the one hand, the amount of additional information block transmitted is limited, and on the other hand, because of the need to leave free space for additional information, the amount of data transmitted to the user is limited, which reduces the productivity of these tools. In addition, additional information during its reproduction is constantly displayed, which creates psychological stress, that is, discomfort for the user and reduces the effectiveness of advertising exposure.

The technical result to which this invention is directed is to increase the productivity of the means of distribution of advertising and information materials, and increase the effectiveness of advertising exposure.

The technical result is achieved by the fact that in the system for generating responses to user requests of a telecommunications network containing equipment providing the user with access to a telecommunications network, a database of additional audio-visual information blocks and a hardware-software complex for processing responses to user requests by adding answers to data transmitted to the user via a telecommunication network, an additional block of audiovisual information, with the possibility of subsequent playback the product of the latter, without distorting the data, the hardware-software complex for processing responses to user queries is made with the possibility of adding to the mentioned data an additional block of audiovisual information by attaching or attaching without limitation the size of the additional information block, with the possibility of periodically reproducing the latter with a given duration for an adjustable period time, a local or global com yuternaya network, and playback is carried out on the terminal (subscriber, user) equipment of the telecommunications network.

Examples of forming responses to user requests of a telecommunication network by the claimed system are illustrated by graphic materials.

Figure 1 shows the original page of the information requested by the user.

In Fig.2 and 3, the original page with an additional information block.

Example 1

When a user requests a WEB page to be opened by a browser, a free-form information block is formed on top of the page content (see FIGS. 1 and 2).

Example 2

When a user requests a WEB page to open, the browser forms a page with frames, the contents of the requested page are placed in one of the frames, and additional information from information blocks is placed in the remaining frames (see Figs. 1 and 3).

The system for generating responses to user requests of a telecommunication network contains equipment that provides the user with access to the telecommunication network, a database of additional audiovisual information blocks, and a software and hardware complex for processing responses to user requests and converting them by adding additional data to the data transmitted to the user over the telecommunication network block of audiovisual information. In this case, the subsequent reproduction of the latter is performed without distorting the original data. The hardware-software complex for processing responses to user requests is configured to add to the mentioned data an additional block of audiovisual information by attaching or attaching without limitation the size of the additional information block. The specified block is reproduced periodically with a given duration for an adjustable period of time. As a telecommunication network, a local or global computer network is used. As a means for reproducing, a user's computer is used.

To create a system, the equipment of the provider providing the user with access to a local or global computer network is understaffed with software and hardware (software or

hardware) complex that processes responses to user requests)

An information block with additional information is entered into the database (or other information storage)

When passing through a hardware-software (hardware or software) set of responses to a user’s request that contain the information requested by the user to reproduce (display) the information transmitted to the user by the information service provider, additional information blocks are not requested by the user. In this case, the initial information is not distorted, that is, the response is modified by including in it an information block from the database (or other information storage).

Upon receipt of a response from the requested information, the user's computer software reproduces (displays) the received response, including reproducing (displayed) and additional information from the information block.

A special hardware-software complex is connected to the data transmission channel through which information is delivered to the user (users), which adds additional information blocks to the information transmitted to the user that are temporarily displayed (played) on the user's computer. The content of information blocks is determined by the owner of this complex. Each packet with audiovisual information sent to the user’s side is analyzed for the possibility of including additional information (an information block) in it, and if there is such a possibility, as well as subject to the rules for displaying this information block (frequency of display, time of day, date, number of impressions and etc.) this information block is added to the data received by the user. Additions carried out by

joining or attaching, for example, similar to how this is done when composing a message sent by e-mail. Moreover, the sizes of additional information blocks are not limited.

The information block is included in the information provided to the user, regardless of the information resource that the user has accessed.

The information block is physically stored in one place and can be updated (modified, deleted, added) centrally.

The information block is displayed temporarily, namely: periodically with a given duration for an adjustable period of time, which does not complicate the user's perception of basic information.

The information block can be sent to all users using the channel to which the hardware-software (software or hardware) complex is connected.

The efficiency of information submission has been increased, and possible psychological stress has been eliminated, since additional information is temporarily displayed (reproduced) for the user.

The high relevance and accessibility of information material, the simplification of the technology for disseminating information, improving the usability and efficiency of information dissemination are ensured.

Claims (1)

A system for generating responses to user requests of a telecommunications network, containing equipment providing the user with access to the telecommunications network, a database of additional audiovisual information blocks, and a hardware-software complex for processing responses to user requests by adding an additional unit to the data transmitted to the user over the telecommunications network audiovisual information, with the possibility of subsequent playback of the latter, without distortion of the data x, characterized in that the hardware-software complex for processing responses to user requests is configured to add to the mentioned data an additional block of audiovisual information by attaching or attaching without limitation the size of the additional information block, with the possibility of periodically reproducing the latter with a given duration for an adjustable period of time , as a telecommunication network, a local or global computer network is used, and the removal is carried out on the terminal (subscriber, user) equipment of the telecommunication network.