RU44789U1 - DEVICE FOR ADVERTISEMENT OF GOODS AND SERVICES - Google Patents

Abstract

The proposal relates to technical means for advertising goods and services in a modern market economy. The technical task and the social effect of this proposal is to significantly increase the visibility, targeting and effectiveness of advertising technology, the attractiveness of advertising about goods and information about services. To do this, the device intended for advertising goods and information about services is made in the form of modular elements of various shapes and sizes, including a light source and light-conducting elements, on the polished walls of which signs of advertising are applied or fixed, having a surface for diffuse diffusion of the light supplied to them; light sources, light-conducting elements and advertising signs are selected in an amount sufficient for maximum information about goods and services; the sizes, shapes of light-conducting elements and signs are selected in the form of flat figures, in the form of curvilinear and in the form of spatially oriented figures, and the orientation of these elements relative to the vertical and horizontal is chosen from the condition of better visual perception at different angles and from different distances. The choice of specific figures is determined depending on the kind and nature of the information material; such forms can be: spherical. elements elliptical, cylindrical and shaped, as well as flat, in particular when placed on tables, racks; elongated when combining elements with product pipelines, with pipelines for the distribution of drinks, pastes, whipped emulsions. With information about events, for example, the Olympics, championships, concerts, etc. use the symbols of these events for a particular case.

Description

The proposal relates to lighting technology used as technical means for advertising goods and services using the combined principles of light emitted, reflection, refraction, and scattering by light-conducting materials.

Currently known devices and devices for advertising goods and services in a modern market economy, using light-emitting and light-scattering elements, in particular, a device containing a light source, a converter and a control device / see .. for example, RU 2143181, H 04 N 5/50; or US 4355309 A, H 04 Q 9/00; or Electronic components "Hewlett Packard", consolidated catalog, 1999, p.3-6).

A disadvantage of the known analogues is the significant limitation of the functions performed, determined by their basic structural scheme, in which the light-emitting elements have a limited spectrum, and the light-conducting elements are made mainly in the form of catchy spots that do not meet the exact functional purpose of the nature and quality of the advertised goods and services, t .e. does not take into account the socio-psychological side of the process.

The closest analogue is a device for advertising goods and services, containing a light-emitting element and a light-conducting device in the form of a flat body on which advertising signs are fixed / Handbook of the designer of optical-mechanical devices, Moscow. Machine Engineering, 1972; Materials for advertising, printing, AVERS, New technologies, program 2001.)

Having certain technical and effective advantages over analogues, in particular, the possibility of technological change of advertising signs, this device also has significant and obvious drawbacks, which are low effectiveness

reproduction of the subject of advertising due to the monotony of the image and the incomplete image matching the nature and purpose of the goods and services provided. These shortcomings are inherent in the technical design of the device for advertising goods, where the subject of advertising is indicated only by the applied method of application, application, image, the change of which requires the dismantling of the entire device, which is aesthetically and economically unattractive and ineffective.

The technical task and the positive result of this proposal is to create a device for advertising goods and services with wider information characteristics and properties, having a mobile operational information manifestation scheme with a modular structural scheme for the formation of individual elements and a set of holistic model and advertising picture with a higher degree of information, authenticity and attractiveness.

The specified technical problem and a positive result is achieved in the device for advertising goods and services due to the fact that it includes in its technical scheme a light source, a light guide element made of an optically transparent material having walls with polished surfaces, on one or both surfaces of the walls there is an advertising sign that diffusely scatters the light radiation supplied to it from the indicated light source, while the light guide element is made of a set of several light guide x elements of an optically transparent material having walls with polished surfaces, on which are marked signs of advertising, services diffusely scattering light radiation supplied from additional light sources included in the system of this device, said light sources being connected via a programmed electronic control unit to a source their nutrition.

In this case, the light guide elements are oriented either vertically, or horizontally, or at an angle in the range from vertical to

horizontally, and also oriented in relation to one another either in parallel or at an acute angle in the specified vertical and horizontal (if they are respectively located in these planes).

It is preferable for the device to carry out light guide elements and signs of advertising either flat, or curved, or spatial, orienting them along three mutually perpendicular directions of the space in which this device is placed.

Preferably, the light-conducting elements are made either colorless (glass, plexiglass, polystyrene, acrylic, pressed polyethylene, etc. materials), or from a color (dyed) material with monochromatic color, or from a material with polychromatic color (depending on the reaction conditions, time days, etc.)

The described device for advertising of goods and services is further more fully disclosed with a description of the drawings, where:

figure 1 shows a schematic block diagram of a device;

figure 2 is a view of the device in General;

figure 3 is a view of the device in its flat design;

figure 4 is a view of the device in volumetric execution;

figure 5 is a view of figure 4 with printed signs of advertising;

figure 6 is a device with three-dimensional elements of advertising;

figure 7 shows the implementation of the device in the form of a coating;

on Fig is a view with a developed surface for signs of advertising;

figure 9 - the implementation of the cylinder for advertising the product;

figure 10 is a section according to 1-1 in figure 9.

The device for advertising goods and services, as reflected in the accompanying graphic materials, contains light sources (radiation) 1 and 2 (shown in all the mentioned figures) equipped with programmed electronic control units 3 and 4 (figure 1) connected to a power source 5 while the light sources (light-emitting elements) can be made point - 1 and 2. or elongated - 6 depending on the area and geometric volume of advertising. The device also contains a light guide element 7 or two light guide elements - 7 and 8, made of light guide material (as described above), and the surface of the material is polished.

On the surfaces of the light-conducting material there are signs for advertising goods or services, made either in the form of a flat drawing - 9, or in the form of a volumetric image 10 (depending on the requirement and purpose); advertising signs diffusely diffuse the light radiation supplied to them from the indicated light sources and reflective surfaces of elements 7 and 8. In this case, the light guide elements can be oriented: vertically, horizontally, at angles to the vertical and horizontal, in the range from vertical to horizontal (in three directions geometric space - figure 1, axis "X", "U", "Z"), in addition, the light guide elements 7 and 8 with signs 9 and 10 of advertising and services applied on their surfaces can be oriented in relation to one another or pa parallel (Fig. 1, 3, 7, 8, 9), or under acute angles (Fig. 6) in the geometric space of the indicated vertical and horizontal, as well as in the third dimension (Fig. 1).

Taking into account the requirements of the light guide elements to the advertising signs printed on their surfaces, they can be made flat: 7, 8; 9, 10 (Figs. 1, 2, 3, 7, 8, 9), or are made curved: in the form of a cylinder or convex body II (Figs. 4, 5. 6) with star-bearing elements 12, 13, and mounted light sources 1 and 2; with printed signs 14 of the advertisement in the form of describing curved elements (Figs. 4, 5), or in the form of a set of volumetric elements 15 (Fig. 6) oriented spatially and creating an original volumetric effective advertising sign that most fully reflects the essence and function of advertising goods or services carrying this ad.

If it is necessary to advertise desktop goods or place service symbols on representative tables (Figs. 7 and 8), their coatings are made of light-conducting elements 7, 8 with the main advertising signs 9 and 10 and additional signs 16 with power elements 17 and protection 18 connected to the racks 19, holding round 20 shapes or elongated 21, made in the form of advertising tables and stands. When advertising fluid products technical solution (Fig.9, 10)

used for feeding into the cavity of the rack 19 (it is then performed in the form of a pipeline) of the specified fluid product: drink, milk, juice; pastes, etc. substances, or use colored substances simulating them, which are advantageously reflected when light is applied to the elements 1,2 (1, 2, 6) of this device.

Thus, the implementation of the device for advertising goods and services in the form of the technical solutions disclosed above, where all principal components and blocks remain unchanged, and only the external form for a more representative advertising of goods and services changes, allows the most correct, representative and reliably submit and convey information about a particular product, the parties to its purpose, application; about services in their variants and variations, reflecting the wide possibilities of this technical solution, recruited for a particular type of advertising from modular elements having easy assembly and disassembly. rearrangement and lighting changes that give advertising an attractive and unambiguous understanding of the service and goods.

If necessary, applicants can send more detailed data on the technical nature, technology of use and effectiveness of this technical solution.

Claims (1)

A device for advertising goods and services, containing a light source, a light guide element on which signs of advertising are applied, of a service diffusely scattering light radiation supplied to these signs, characterized in that it is provided with additional light guide elements made of optically transparent material with polished wall surfaces, and also contains additional light sources connected by means of a programmed electronic control unit to a power source, while the light-conducting element We are oriented one to the other parallel or at acute angles vertically and horizontally, with the light guide elements and signs of advertising made flat, or curved, or spatial in three mutually perpendicular directions, and the material of the light guide elements made either colorless, or monochromatic or polychromatic.