RU41912U1 - DEVICE FOR ADVERTISING - Google Patents

Abstract

The utility model relates to the field of advertising and is intended to attract the attention of potential buyers and users of services to products of manufacturers and manufacturers of these products and organizations serving the population. The utility model also relates to operational information and can be used to communicate information to a wide range of people. The objective of the proposed utility model is to increase the effectiveness of advertising through its reliable memorization, increasing the ability to simultaneously bring large-volume advertising information to a wide range of consumers. The problem is solved by a device for advertising, containing a device for placing information messages, which is a specially prepared surface for placing advertising information rectangular, and / or square, and / or polygonal, and / or round, and / or oval, and / or curly , and / or ellipsoidal shape, made in the form of at least one shield and / or stand, and / or frame, and / or frame, and / or information strip, of material of wood origin, and / or glass, and / or polymeric , and / or artificial materials, and / or metal, and / or cardboard, and / or paper, and / or plastic with the possibility of changing advertising information and its backlight and carrier, which is used as a minibus or bus, in the cabin of which a device for placing information messages at a distance not less than the distance between the windshield and the rear back of the driver's seat, preferably directly behind the back of the driver's seat and the first passenger seat, attached with fasteners to front racks of the carrier, and / or on the floor, and / or ceiling, and / or doors, and / or windows of the carrier's cabin, namely a minibus or bus.

Description

The utility model relates to the field of advertising and is intended to attract the attention of potential buyers and users of services to products of manufacturers and manufacturers of these products and organizations serving the population.

The utility model also relates to operational information and can be used to communicate information to a wide range of people.

A device for advertising, containing a device for placing information messages and an advertising medium, which is used as an elevator (1)

However, this device, along with positive qualities, has a number of disadvantages, namely, the circle of information consumers is limited only by elevator passengers, it is impossible to give a large amount of information at the same time, information perception time is limited. It is usually no more than 1-2 minutes.

A device for advertising, containing a device for placing information messages and an advertising medium in the form of a bicycle chassis. (2) Despite the originality of advertising and the ability to demonstrate advertising information to a significantly large number of people, it also has drawbacks, namely, that the perception efficiency is low due to the inconvenience of the viewing angle and fast movement of the bicycle, as a result of which the attention of the advertising consumer is scattered and he is not able to remember and fully absorb the advertising information. (2)

The closest in technical essence is a device for advertising, containing a device for placing information messages in the form of a frame placed on the frame of a car or trailer, made with the possibility of highlighting and turning lamps and an advertising medium, which is used as a vehicle, (3)

However, this device is not effective enough, since the information passes by a person very quickly and the main indicators of the product, as well as the details of the manufacturer: address, phone number, company name, etc. are not remembered. For the most effective perception of advertising and its memorization, a person needs to be around advertising for some time, creating the ability to record the necessary data

advertising or by directly reading it several times to remember the information necessary for a person.

It is also important that a person does not bother to remember advertising information, his attention is focused on it involuntarily during his entire stay in a vehicle, namely in a fixed-route taxi or bus. Advertising information is presented to a large circle of people of different social groups and with different income levels.

The objective of the proposed utility model is to increase the effectiveness of advertising through its reliable memorization, increasing the ability to simultaneously bring large-volume advertising information to a wide range of consumers.

The problem is solved by a device for advertising, containing a device for placing information messages, which is a specially prepared surface for placing advertising information rectangular, and / or square, and / or polygonal, and / or round, and / or oval, and / or curly , and / or ellipsoidal shape, made in the form of at least one shield and / or stand, and / or frame, and / or frame, and / or information strip, of material of wood origin, and / or glass, and / or polymeric , and / or artificial materials, and / or metal, and / or cardboard, and / or paper, and / or plastic with the possibility of changing advertising information and its backlight and carrier, which is used as a minibus or bus, in the cabin of which a device for placing information messages at a distance not less than the distance between the windshield and the rear back of the driver's seat, preferably directly behind the back of the driver's seat and the first passenger seat, attached with fasteners to front racks of the carrier, and / or on the floor, and / or ceiling, and / or doors, and / or windows of the carrier's cabin, namely a minibus or bus. A device for advertising consists of: a device for placing informational messages (1) located in the passenger compartment (2), namely a minibus or bus, behind the windshield at a distance not less than the distance between the windshield and the back of the driver's seat, preferably directly behind the driver’s seat and the first passenger seat on the front pillars of a fixed-route taxi or bus, and / or ceiling, and / or doors, and / or windows of an advertising medium (2) (Fig. 1), which use a fixed-route taxi and and bus. A device for placing information messages (1) can be made of one or N specially prepared surfaces for placement

advertising information, for example, in the form of a shield (s) (Fig. 2), a stand or stands (Fig. 3), a frame or frames (Fig. 4), an information strip or strips (Fig. 5).

A device for placing information messages (1) can be made of various materials, for example, metal-plastic, wood-based materials, glass, polymeric and artificial materials, metal, cardboard, paper, with the possibility of changing advertising information and highlighting it. A device for placing informational messages (1) can be made of various shapes, rectangular (Fig. 6), square (Fig. 7), polygonal (Fig. 8), oval (Fig. 9), round (Fig. 10), ellipsoidal ( fig. 11), curly (fig. 12)

A device for posting informational messages (1) is equipped with advertising information. For example, on a billboard or a stand, or a frame, or an advertising strip, there are advertising sheets that are glued, inserted into pockets of translucent material, or attached with trims, buttons, or other known fastening means.

Examples of implementation and location of the device for advertising:

Example 1

A device for placing information messages (1) in the form of 2 billboards (3, 4), one of which (3) is rectangular, and the second (4) is curly, on which advertising information is located (5) with the possibility of its change, due to the availability on the shields of special pockets (6) of translucent material, placed inside the carrier (2) - in the cabin of a minibus or bus directly behind the back of the driver's seat, attached with fasteners (7), for example, hinges to the front struts (8.9) of the carrier (2) - minibus or bus (Fig. 13)

Example 2

Fig. 14 shows the location of the device for placing information messages (1) in the form of a frame (10) on the doors (11) of the carrier (2) - minibus or bus. Example 3

In Fig. 15, a device for placing information messages (1) in the form of a stand (12) with backlight (13) is located on the ceiling (14) of the carrier (2) - minibus or bus.

Thus, the proposed utility model allows the consumer of advertising information for a certain time that he is in the vehicle to focus on advertising information, select the information he needs, write down or remember it repeatedly

information and, if necessary, use it. As a result of non-traditional placement of information, an increased efficiency of perception and memorization of advertising is provided.

Literature:

1. Ru P. No. 2157004, IPC G 09 F 23/00, "Means for advertising" B.I. 6, 2001

2. FR. No. 2648604, IPC G 09 F 21/04 “Mobile advertising device”, published on 21. 12. 90. No. 51

3. Ru P. No. 2147530, IPC В 60 Р 3/025, “Vehicle” B.I. Number 23. 2003

Claims (3)

1. A device for advertising, containing a frame with advertising information, characterized in that the frame is made with fasteners designed to be fixed in the cabin of a minibus or bus. 2. The device according to claim 1, characterized in that the fasteners are made with the possibility of mounting the frame on the racks, or ceiling, or doors, or windows of a fixed-route taxi or bus. 3. The device according to claim 1 or 2, characterized in that the frame is made of metal, and / or material of wood origin, and / or polymeric material, and / or metal, and / or cardboard, and / or paper.