RU29261U1 - Promotional Product - Google Patents

Description

Promotional product.

The utility model relates to office supplies, in particular to compact three-dimensional products of an advertising and informational nature, which simultaneously serve as coasters for pencils, pens, business cards and other office supplies.

A well-known advertising and information block (Certificate for a utility model of the Russian Federation No. 13635, published on 05/10/2000 in BIPM No. 13, IPC B42D15 / 00 Advertising and information block) containing a material medium in the form of a sheet of rectangular shape, the front side of which includes the main field consisting of a set of separate information fields with the target, text and graphic information displayed in them, and an auxiliary field with the service information displayed in it, the rectangular fields are made in the format of business cards and are provided with perforations at the edges, and the target I textual and graphic information on each of the individual rectangular fields is made in the form of designations of advertised goods and services, official information of the publisher of the advertising information block.

The location of advertising information in rectangles of the same shape in the format of business cards arranged in strict order makes it difficult to read the information and its comprehension. This design is inconvenient to use, since it takes up a lot of space on the desktop, which can be very burdensome with large amounts of information, or

require the use of additional devices for the rational placement of the block outside the table.

The calendar is known (RF Patent for industrial design No. 47551, published on July 16, 2000 in BPO No. 7, MKPO: 19-03, Calendar), which is made in the form of a curly scan, divided on a plane, when folding to form a pyramid with four triangular faces forms on which colored graphic motifs with calendar information are applied.

A calendar in the form of a three-dimensional figure can be conveniently placed on the working surface of the table. The disadvantage of this product is the lack of advertising information that would allow more efficient use of this type of product.

Known advertising and information product, which is a folding advertising calendar (Patent of the Russian Federation for yromyshlenny sample No. 47096, publ. 04/16/2000, in BPO No. 4, MKPO: 19-03, folding advertising calendar), made in the form of a tetrahedral pyramid, base which is an isosceles trapezoid, the rear vertical side is bent, forming a support in the form of a horizontal strip, on the front front side there are inscriptions of calendar days and a graphic design, on the front side faces there is text information of advertising raktera against the backdrop of the annual Astral sign: phone, address of the company and trademark.

Mshvy

The product, made in the form of a three-dimensional structure, is quite conveniently located on the desktop, without requiring additional devices. A significant design flaw is the impossibility of promptly changing information, since any change in information is associated with the manufacture of a completely new product.

The closest technical solution, selected as a prototype, is an advertising and information product, which is a desktop calendar with replaceable sheets (Patent No. 46241 for an industrial design, publ. 10/16/99 in BPMPO No. 10, MKPO: 19-03, Desk Calendar with replaceable sheets), characterized by the presence of form-forming elements: stand for a calendar from a plate of plastic material, number plate with replaceable sheets; the stand is made with a first inflection line forming the angle of inclination of the calendar, its front and back sides, and a second inflection line forming the tray; the installation on the front side of the stand strap made of transparent material with the possibility of vertical movement; the implementation on the outer plane of the stand illustrative, text and digital information advertising and informational nature. The movement of the strap is carried out by fixing between the ends of the movable strap of the rubber ring bent in opposite directions, clamped by brackets. The presence of a movable strap provides the ability to quickly change the solution by changing the number of leaves.

However, the complexity of constructive implementation and, as a result, the inconvenience of its use are significant disadvantages of this product.

The objective of the utility model is the creation of an advertising and information product compact, but with the ability to accommodate large enough information, simple design, but reliable and easy to use.

It is possible to solve the problem posed by using the claimed utility model.

In the inventive utility model, as in the prototype, the advertising and information product contains a stand and information media, with pictorial, verbal, symbolic and digital information located on them.

Unlike the prototype, in the claimed advertising information product, the stand is made in the form of a base with side walls in which N pairs of grooves are made, where N is any natural number greater than O, and the grooves of each pair are in the walls opposite each other, and in each The information medium installed in the stand, at a distance from each other equal to the width of the stand, has two grooves, which provide the possibility of detachable connection of advertising media with the walls of the stand.

The inventive advertising and information product, while maintaining the positive properties of the nototype, namely, the ability to replace information carriers, has additional advantages.

Thanks to the compact design of the stand in the form of a base with side walls in which the grooves are made, it has become possible to place a large number of storage media in the stand than to provide a large amount of information with small dimensions of the structure. The dimensions of the structure, both the stand and the information media, can be easily changed depending on the amount of information posted. However, by changing not only the dimensions, but also the form of information carriers, it is possible to create products that are outwardly different; they are separated from each other by their artistic and compositional solution.

Despite the simplicity of design, the product has sufficient reliability and is convenient to use. The presence of grooves in the side walls of the stands and in the information media ensures a firm fixation of the information media relative to the stand and eliminates the accidental loss of information media from the stand not only under normal operating conditions, but even when the product falls, which is an important factor when placing such a product; on a busy desktop. Moreover, the presence of a detachable connection of information media with a stand makes it easy to change position

information carriers, swapping them, and also replacing them with others without much hassle.

The product has wider functionality compared to the prototype. The product can be used additionally as a stand for pencils and pens, as they may well be placed in volumes limited to the sections of the side walls of the stand and 1 information carriers.

Due to the simplicity of the structural solution, the stand can be implemented from cardboard or polymeric material, or metal, or wood, or clay.

In the manufacture of a cardboard stand, it is advisable to make it from a flat cardboard blank, divided by bending lines into sections, forming a base and side walls, which ensures high manufacturability.

The use of thin cardboard both for the base and for information media can lead to an unstable position of the product when it is placed on some surface. In this case, in order to stabilize the product, it is necessary that the grooves in the information media be selected so deep that when you install the media in the stand, they would touch the base and, therefore, the surface on which the product will be placed. Information media, touching a horizontal surface, will provide

the necessary stable position for lethar even when it is made of thin cardboard.

This problem will not arise if the stand is made of thick cardboard, and even more so of polymer material, or metal, or wood, or clay, and information media will be made of sheets of thin cardboard, or of thick paper. Therefore, the depth of the grooves is a sign that provides an additional effect with a specific form of the product.

Considering the design features that provide the possibility of free extraction of information media from the stand, it is possible to apply information in the form of graphic, verbal, symbolic and digital information media on both sides - front and back, which will significantly increase the amount of information without increasing the size of the product.

The proposed form for the implementation of information media in the form of a single plate of geometric shape with rounded corners provides the product with a pleasant appearance.

Having information carriers at different distances from each other, business cards and other stationery (for example, erasers, paper clips, rulers), and not just pens, pencils can be placed in the product.

information carriers to heel at different heights of the walls of the stand, so that they only partially cover each other.

The grooves in the stand can be made at a right or acute, or obtuse angle to the line of intersection of the base with the side walls, providing high ergonomic performance of the product under different operating conditions.

The simplest version in execution is the execution of grooves at right angles, which provides acceptable conditions for reading information from information carriers.

The execution of the grooves at an obtuse angle, providing the location of information media at an obtuse angle to the plane of the base, provides the most comfortable conditions for reading information when placing the product on the table.

Performing grooves at an acute angle provides the most comfortable conditions for reading information when the product is not located on the table, but above the table, for example, on a shelf.

The following is an example of a specific implementation of the design of an advertising and information product that provides the optimal ratio of price and quality of the claimed product.

Figure 1 presents the axonometric projection of an advertising information product.

In Fig.Z is an orthogonal projection of a side view of an advertising information product.

The following is an example of a specific implementation of the design of an advertising and information product that provides the optimal ratio of price and quality of the claimed product.

The advertising and information product shown in figures 1, 2, 3 contains a stand 1 made of thick cardboard, with a base 1.1 and side walls 1.2, in the side walls 1.2 there are four pairs of grooves 2, and on each wall three grooves are selected with the same step, and the fourth is separated from the third groove at a distance that is appropriate; it is the size of business cards, information media 3 made of thick cardboard in the amount of four pieces; in each information medium, a pair of grooves 4 is selected, the grooves are spaced from each other at a distance equal to the width of the stand 1,

The product is made as follows.

From the beginning, stand 1 is prepared. To do this, cut the stand blank 1 from a piece of cardboard of the desired profile, in this case a rectangle of 13 Oh 120 mm. with rounded corners, inflection lines are applied to the workpiece, which divide the workpiece into sections forming a base 1.1 with a width of 20 mm. and two side walls 1.2 with a height of 50 mm. Then, in the side walls 1.2, four grooves 2 are cut out with a depth of 25 mm, and each groove of the pair is strictly opposite to each other, the workpiece is bent along the bend lines, thereby obtaining a support 1.

Next, information carriers 3 are cut out of thick cardboard in the form of three rectangles 130x70mm. and one 80x120 mm in size. with rounded corners in the upper part; each information carrier in the central part is selected to a depth of 25 mm. a pair of grooves 4, the grooves are spaced from each other at a distance of 20 mm., equal to the width of the stand 1. Information media 3, moving along the grooves 2 of the stand 1, as along the guides, are inserted into the stand 1. The grooves 4 of each information carrier 3 are engaged with the part the side wall 1.2, located under the corresponding groove selected in the wall 1.2 of the stand 1. Three information media 3 are located at a distance of 20 mm from each other, and the fourth information carrier 3 at a distance of 53 mm. On three information media 3, a calendar grid of the corresponding year is applied on both sides, as well as graphic information. On the fourth information medium 3 is applied information of an advertising and service nature.

Thus, an advertising-1 information product has a compact, easy-to-manufacture design, with a large amount of information available. The design has sufficient reliability and is easy to operate.

Claims (8)

1. An advertising and information product containing a stand and information media, characterized in that the stand is made in the form of a base with side walls in which N pairs of grooves are made, where N is any natural number greater than 0, and the grooves of each pair are in the opposite walls each other, and in each information medium installed in the stand, at a distance from each other, equal to the width of the stand, two grooves are made that provide the possibility of detachable connection of information carriers with the walls of the stand. 2. Advertising and information product according to claim 1, characterized in that the stand is made of cardboard or polymeric material, or metal, or wood, or ceramic. 3. The advertising and information product according to claim 1, characterized in that the stand is made of a flat cardboard blank divided by inflection lines into sections forming the base and side walls, and the grooves in the information media are selected so deep that when they are installed in the stand, they concern the grounds. 4. Advertising and information product according to claim 1, characterized in that the information in the form of graphic, verbal, symbolic and digital is printed on information media from two sides - front and back. 5. Advertising and information product according to claim 1, characterized in that the information media is made in the form of a single plate of geometric shape with rounded corners. 6. Advertising and information product according to claim 1, characterized in that the information media are located at different distances from each other, forming in the stand capacity for office supplies and business cards. 7. An advertising and information product according to any one of claims 1 to 6, characterized in that the grooves in the walls of the stand are selected to different depths and, accordingly, information carriers are fixed at different heights of the walls of the stand, only partially covering each other. 8. Advertising and information product according to any one of claims 1 to 7, characterized in that the grooves in the walls of the stand are made at a right or acute or obtuse angle to the lines of intersection of the base with the side walls.