RU2775816C1 - Method and system for assigning number for routing call from electronic device - Google Patents

Abstract

FIELD: computer technology.

SUBSTANCE: invention relates to the field of computer technology for routing calls. A request for the first element of digital content is received, the first element of digital content is formed, indicating a unique telephone number, and the unique telephone number is matched to a user and to the first element of digital content. After the preset activity time expires, the communication of the unique telephone number with the first element of digital content is stopped, and this number is placed to a quarantine pool. After the preset quarantine time expires, the unique number is removed from the quarantine pool and assigned to the second target organization selected by determining the first activity profile related to the second target organization, determining the second activity profile related to the second target organization, and checking the difference between the first activity profile and the second activity profile.

EFFECT: increase in the accuracy of routing a call from an electronic device.

36 cl, 5 dwg

Description

The field of technology to which the invention relates

[1] The present technology relates generally to call routing, and more particularly to a method and system for routing calls from an electronic device to a target organization.

State of the art

[2] To route calls initiated by targeted messages, organizations may lease one or more telephone numbers for a limited period of time. Depending on the purpose of using phone numbers for an organization, different types of phone numbers can be leased, such as regular extensions, toll-free numbers, easy-to-remember phone numbers, or short phone numbers.

[3] When a phone number is leased first by the first organization and then by the second organization, for a period of time, customers of the first organization may still dial the phone number to contact the first organization. The phone number has already been transferred to the second organization and customers are contacting the second organization, trying to contact the first organization. This situation not only creates problems for clients and both organizations, but can also lead to a leakage of potential clients from the first organization to the second organization, especially if the first organization and the second organization are competitors in the same area or in close areas.

Disclosure of invention

[4] The aim of the present invention is to eliminate at least some of the shortcomings of the known solutions. Embodiments of the present technology are able to provide and/or expand the arsenal of approaches and/or methods to achieve the goals of this technology.

[5] The purpose of the present invention is to provide an improved method and system for assigning numbers to route calls from an electronic device.

[6] Embodiments of the present technology are developed based on the developers' understanding that when one phone number is first assigned to a first organization for a period of time and subsequently to be assigned to a second organization, it is important to ensure that the first organization and the second organization are not direct competitors. For example, although the target audience of organizations may be similar (eg, adults with purchasing power), it is preferable that the services and products offered by organizations are different. If the first organization and the second organization are non-competitors, a customer who dials a phone number after being assigned to the second organization has no reason to become a customer of the second organization. For example, a customer trying to contact a pizza delivery service will not show a sudden interest in purchasing an office chair from an office furniture store.

[7] According to a first aspect of the present technology, a computer method for routing a call from a user-associated electronic device to a first target organization is implemented. The method is performed by a server connected to a digital content display, a content item database containing a plurality of digital content items, and a telephone number repository containing a pool of unique numbers. The method includes: receiving a request for a first digital content item from a content item database, intended for a user and not personalized for that user; formation of the first element of digital content indicating the number from the pool of unique numbers; matching a number from the pool of unique numbers with the user and with the first digital content item to match the routed call with the first digital content item as a source of the routed call; terminating the association of the number from the pool of unique numbers with the first digital content item after a predetermined time of activity and placing this number from the pool of unique numbers in a quarantine pool; removal from the quarantine pool of this number from the pool of unique numbers after a predefined quarantine time has elapsed and assignment of this number from the pool of unique numbers of the second target organization. The second target organization is selected by determining the first activity profile associated with the first target organization, determining the second activity profile associated with the second target organization, and checking that the first activity profile is different from the second activity profile and that this profile difference is greater than a predetermined threshold.

[8] In some non-limiting embodiments of the method, the digital content display is a user-independent digital content display or a user-specific digital display associated with an electronic device.

[9] In some non-limiting embodiments of the method, checking that the first activity profile is different from the second activity profile, and that this profile difference is greater than a predetermined threshold, includes: applying word vectorization to the first activity profile to generate the first vector profile; applying word vectorization to the second activity profile to generate a second profile vector; and generating a vector difference between the first profile vector and the second profile vector to determine the profile difference.

[10] In some non-limiting embodiments of the method, determining the first activity profile associated with the first target organization and determining the second activity profile associated with the second target organization is based on at least one activity profile parameter.

[11] In some non-limiting embodiments of the method, the first target organization or the second target organization is a target organization for which the activity profile parameter is data provided by the target organization during registration and/or data from additional sources associated with the target organization. organization. In some non-limiting embodiments of the method, data from additional sources includes data from the landing page of a website associated with the target organization.

[12] In some non-limiting embodiments of the method, it further includes applying the Word2Vec algorithm to generate a vector representation of at least a portion of the information contained on the landing page of a website associated with the target organization.

[13] In some non-limiting embodiments of the method, data from additional sources associated with the target organization contains additional data. The additional data may be at least one of the following: economic area of at least one activity of the target organization; branch of at least one type of activity of the target organization; the type of service provided by the target organization; services provided by the target organization; the type of product produced, sold or provided by the target organization; and products manufactured, sold or provided by the target organization. In some non-limiting embodiments of the method, data from additional sources associated with the target organization further comprises a classification of the activities of the target organization based on this additional data.

[14] In some non-limiting embodiments of the method, at least one activity profile parameter further contains target audience data.

[15] In some non-limiting embodiments of the method, at least one activity profile parameter is a parameter from a plurality of activity profile parameters, and the method further includes determining a parameter weight for each activity profile parameter based on the parameter weight database. and determining the time elapsed since the number from the pool of unique numbers was placed in the quarantine pool, wherein the determination of the first activity profile and the second activity profile is based on the set of activity profile parameters and on parameter weights applied to each parameter of the set of activity profile parameters.

[16] In some non-limiting embodiments of the method, it further includes checking the call traffic of the number from the pool of unique numbers during the quarantine. Checking the call traffic of a number from a pool of unique numbers may include checking the trend of call traffic over a predefined quarantine time. The call traffic trend may include the frequency of quarantine calls received during quarantine and destined for the first target organization.

[17] In some non-limiting embodiments of the method, the predetermined quarantine time may vary based on the frequency of quarantine calls received during the quarantine.

[18] In some non-limiting embodiments of the method, during a predetermined quarantine time, it further includes: determining a first activity profile associated with the first target organization; defining a second activity profile associated with the second target organization; checking that the first activity profile is different from the second activity profile and that this profile difference is greater than a predetermined threshold; and reducing the predetermined quarantine time based on this profile difference.

[19] According to another aspect of the present technology, a system is implemented for routing a call from a user-associated electronic device to a first target organization. The system includes a server connected to a digital content display, a content item database containing a plurality of digital content items, and a telephone number repository containing a pool of unique numbers. The server comprises a processor capable of: receiving a request for a first digital content item from a content item database, intended for a user and not personalized for that user; generate the first element of digital content indicating the number from the pool of unique numbers; match a number from the pool of unique numbers with the user and with the first digital content item to match the routed call with the first digital content item as a source of the routed call; stop associating the number from the pool of unique numbers with the first item of digital content after a predetermined activity time has elapsed and place this number from the pool of unique numbers in a quarantine pool; remove from the quarantine pool this number from the pool of unique numbers after a predefined quarantine time has elapsed and assign this number from the pool of unique numbers of the second target organization. The second target organization is selected by determining the first activity profile associated with the first target organization, determining the second activity profile associated with the second target organization, and checking that the first activity profile is different from the second activity profile and that this profile difference is greater than a predetermined threshold.

[20] In some non-limiting embodiments of the system, the digital content display is a user-independent digital content display or a user-specific digital display associated with an electronic device.

[21] In some non-limiting embodiments of the system, checking that the first activity profile is different from the second activity profile, and that this profile difference is greater than a predetermined threshold, includes: applying word vectorization to the first activity profile to generate the first vector profile; applying word vectorization to the second activity profile to generate a second profile vector; and generating a vector difference between the first profile vector and the second profile vector to determine the profile difference.

[22] In some non-limiting embodiments of the system, the determination of the first activity profile associated with the first target organization and the determination of the second activity profile associated with the second target organization are based on at least one activity profile parameter.

[23] In some non-limiting embodiments of the system, the first target organization or the second target organization is a target organization for which the activity profile parameter is data provided by the target organization during registration and / or data from additional sources associated with the target organization .

[24] In some non-limiting embodiments of the system, data from additional sources includes data from the landing page of a website associated with the target organization.

[25] In some non-limiting embodiments of the system, the processor is further capable of using the Word2Vec algorithm to generate a vector representation of at least a portion of the information contained on the landing page of a website associated with the target organization.

[26] In some non-limiting embodiments of the system, data from additional sources associated with the target organization contains additional data representing at least one of the following: the economic area of at least one activity of the target organization; branch of at least one type of activity of the target organization; the type of service provided by the target organization; services provided by the target organization; the type of product produced, sold or provided by the target organization; and products manufactured, sold or provided by the target organization.

[27] In some non-limiting embodiments of the system, data from additional sources associated with the target organization further comprises a classification of the activity of the target organization based on this additional data.

[28] In some non-limiting embodiments of the system, at least one activity profile parameter additionally contains target audience data.

[29] In some non-limiting embodiments of the system, at least one activity profile parameter is a parameter from a plurality of activity profile parameters, and the processor is further configured to determine a parameter weight for each activity profile parameter based on the parameter weight database and determine the time elapsed since the number was placed from the pool of unique numbers to the quarantine pool. Wherein, the determination of the first activity profile and the second activity profile is based on the activity profile parameter set and on parameter weights applied to each parameter of the activity profile parameter set.

[30] In some non-limiting embodiments of the system, the processor is further able to inspect call traffic of a number from a pool of unique numbers during quarantine.

[31] In some non-limiting embodiments of the system, checking the call traffic of a number from a pool of unique numbers includes checking the trend of call traffic over a predetermined quarantine time.

[32] In some non-limiting embodiments of the system, the call traffic trend includes the frequency of quarantine calls received during quarantine and destined for the first target organization.

[33] In some non-limiting system embodiments, the processor is further configured to change the predetermined quarantine time based on the frequency of quarantine calls received during the quarantine.

[34] In some non-limiting embodiments of the system, the processor, during a predetermined quarantine time, is further capable of: determining a first activity profile associated with the first target organization; determine the second activity profile associated with the second target organization; checking if the first activity profile differs from the second activity profile and exceeds a predetermined threshold; and reduce the predefined quarantine time based on this profile difference.

[35] According to another aspect of the present technology, a computer method is implemented for sequentially associating a telephone number with a first target entity and with a second target entity when routing a call from an electronic device associated with a user. The method is performed by a server connected to the digital content display, with an activity profile database containing the first activity profile of the first target organization and the second activity profile of the second target organization, and with a telephone number repository that includes a unique number and contains a pool of unused numbers, a pool of related rooms and a quarantine pool. The method includes: associating with the first organization a unique number to be included in a targeted message associated with the first organization and generated for displaying digital content; terminating the connection of the unique number with the first organization after a predetermined time of activity and placing the unique number in a quarantine pool; determining a difference between the first activity profile and the second activity profile after a predetermined quarantine time has elapsed; and associating the unique number with the second target organization and placing the unique number in the pool of associated numbers if this profile difference is greater than a predetermined threshold.

[36] In some non-limiting embodiments of the invention, the server is further connected to a content item database containing a first digital content item and a second digital content item, and the method further includes sending an indication of a unique number with the first digital content item from the database. content item data to the electronic device for displaying the digital content.

[37] In some non-limiting embodiments of the method, it further includes sending an indication of the unique number with the second digital content item to the electronic device for displaying the digital content in response to receiving a request from the electronic device to provide the second digital content item for routing the call to a second target organization.

[38] In some non-limiting embodiments of the method, it further includes reducing the predetermined quarantine time based on unique number call traffic.

Brief description of the drawings

[39] The following description is provided for a better understanding of the present technology, as well as other aspects and their features, and should be used in conjunction with the attached drawings.

[40] FIG. 1 is a diagram of a system implemented in accordance with non-limiting embodiments of the present technology.

[41] FIG. 2 shows the structure of an activity profile database implemented according to non-limiting embodiments of the present technology.

[42] FIG. 3 shows the structure of a telephone number repository implemented in accordance with non-limiting embodiments of the present technology.

[43] FIG. 4 is a diagram of a selection application implemented in accordance with non-limiting embodiments of the present technology.

[44] FIG. 5 is a flowchart of a computer method for routing a call from an electronic device to a target organization in accordance with non-limiting embodiments of the present technology.

[45] It is to be understood that throughout the accompanying drawings and related descriptions, like elements are referred to by like reference numerals. In addition, it should be understood that the drawings and related descriptions are for illustrative purposes only and that such information does not limit the scope of the claims.

Implementation of the invention

[46] FIG. 1 is a diagram of a system 100 suitable for non-limiting embodiments of the present technology. Obviously, the system 100 is shown only to demonstrate an implementation of the present technology. Thus, the following description of the system is a description of examples illustrating the present technology. This description is not intended to define the scope or boundaries of the present technology. In some instances, useful examples of modifications to system 100 are provided. They aid understanding, but also do not define the scope or boundaries of the present technology. These modifications do not constitute an exhaustive list. As one of skill in the art would appreciate, other modifications are possible. In addition, if modifications are not described in some cases (i.e., there are no examples of modifications), this does not mean that they are impossible and / or that the description contains the only possible implementation of one or another element of the present technology. One skilled in the art will appreciate that this is not the case. In addition, it should be understood that the system 100 may, in some cases, be a simplified implementation of the present technology, and that such variations are presented in order to facilitate a better understanding of it. Those skilled in the art will appreciate that other embodiments of the present technology may be significantly more complex.

[47] The examples and conventions presented herein are intended to provide a better understanding of the principles of the present technology, and not to limit its scope to such specifically given examples and terms. It is obvious that specialists in the art are able to develop various methods and devices that are not explicitly described or shown here, but implement the principles of the present technology within its essence and scope. In addition, to facilitate a better understanding, the following description may contain simplified implementations of the present technology. A person skilled in the art should be clear that other embodiments of this technology can be significantly more complex.

[48] Moreover, the description of the principles, aspects, and embodiments of the present technology, as well as their specific examples, is intended to cover their structural and functional equivalents, whether they are currently known or will be developed in the future. For example, it should be apparent to those skilled in the art that any block diagrams described herein correspond to conceptual representations of illustrative circuit diagrams embodying the foundations of the present technology. It should also be obvious that any flowcharts, process diagrams, state transition diagrams, etc. correspond to various processes that can be represented in a computer-readable environment and executed using a computer or processor, whether or not such a computer or processor is explicitly shown.

[49] The functions of the various elements shown in the drawings, including any functional block designated as "processor", can be implemented using specialized hardware, as well as hardware capable of executing the corresponding software. If a processor is used, these functions may be performed by a single dedicated processor, a single shared processor, or multiple individual processors, some of which may be shared. In some embodiments of the present technology, the processor may be a general purpose processor such as a central processing unit (CPU) or a specialized processor such as a graphics processing unit (GPU). In addition, explicit use of the term "processor" or "controller" should not be construed as referring solely to the hardware capable of executing the software and may include, but is not limited to, digital signal processor (DSP) hardware, network processor, ASIC (ASIC), Field Programmable Gate Array (FPGA), Read Only Memory (ROM) for storing software, Random Access Memory (RAM) and Non-Volatile Memory (ROM). Other hardware, general purpose and/or custom, may also be contemplated.

[50] In the following, in view of the foregoing principles, some non-limiting examples are provided to illustrate various embodiments of aspects of the present technology.

[51] System 100 includes an electronic device 102. Electronic device 102 typically interacts with a user (not shown) and may sometimes be referred to as a "client device". It should be noted that the association of the electronic device 102 with the user does not imply the need to suggest or imply any mode of operation, such as logging in, registering, or the like.

[52] In the context of the present description, unless expressly indicated otherwise, the term "electronic device" means any computer hardware capable of executing programs suitable for solving the task. Thus, some (non-limiting) examples of electronic devices include personal computers (desktops, laptops, netbooks, and the like), smartphones, and tablets. It should be noted that in this context, a device functioning as an electronic device may also function as a server in relation to other electronic devices. The use of the term "electronic device" does not preclude the use of multiple electronic devices to receive, send, perform or initiate any task or request, or the results of any tasks or requests or steps of any method described herein.

[53] As shown in FIG. 1, electronic device 102 includes non-volatile memory 104. Non-volatile memory 104 may include one or more storage media and generally provides storage space for computer instructions executed by processor 106. For example, non-volatile memory 104 may be implemented as a computer-readable physical storage medium, including ROM, hard disk drives (HDD), solid state drives (SSD) and flash memory cards.

[54] Electronic device 102 also includes hardware and/or application software and/or firmware (or a combination thereof) for executing one or more service applications 112. In general, one or more service applications 112 correspond to electronic applications available using electronic device 102. For example, one or more service applications 112 may include a Yandex.Browser™ web browser application, a Yandex.News™ news application, a Yandex.Market™ product search application, and the like. Obviously, one or more service applications 112 may also include, for example, social media applications such as the Vkontakte™ social networking application and music streaming applications such as Spotify™.

[55] In some embodiments of the invention, user actions performed in one or more service applications 112 are tracked by one or more appropriate web servers (not shown) and used to generate a user profile associated with electronic device 102. In some embodiments of the invention one or more service applications 112 are capable of storing tracked activities with a unique user identifier. For example, one or more service applications 112 may store cookies and browsing history.

[56] The electronic device 102 also includes a display screen 107 of the electronic device. The display screen 107 of the electronic device is a user-specific digital display. This means that the information displayed on the display screen 107 of the electronic device is intended specifically for the user of the electronic device 102.

[57] The electronic device 102 includes a communication interface (not shown) for providing two-way communication with the communication network 114 over the communication line 116 . In some non-limiting embodiments of the present technology, the Internet may be used as communication network 114 . In other embodiments of the present technology, communications network 114 may be implemented in other ways, such as any wide area network, local area network, private network, or the like.

[58] The implementation of the communication link 116 is not particularly limited, but depends on the implementation of the electronic device 102. By way of non-limiting example only, in those embodiments of the present technology where the electronic device 102 is implemented as a wireless device communication link (such as a smartphone), link 116 may be a wireless link (such as a 3G network link, a 4G network link, Wireless Fidelity or ^WiFi® , Bluetooth® for ^short , etc.) or a wired link (such as as an Ethernet-based connection).

[59] It should be obvious that the embodiments of the electronic device 102, communication line 116, and communication network 114 are for illustration purposes only. A person skilled in the art should be clear and other specific details of the implementation of the electronic device 102, communication line 116 and communication network 114. The above examples do not limit the scope of the present technology in any way.

[60] The electronic device 102 has a unique device identifier. In some embodiments of the present technology, this device ID can be detected by nearby sensors.

[61] As shown in FIG. 1, the server 118 is also connected to the external display device 130. There are no restrictions on the implementation of the external display device 130 . For example, it can be implemented as an outdoor advertising structure, such as an electronic advertising panel located next to a highway or a bus stop, or as an indoor advertising structure, such as an electronic advertising panel in a subway station or in a store. Such an external display device includes a digital content display, an external display 132. The external display 132 is a user-independent digital content display.

[62] The implementation of the external display device 130 differs depending on the intended place of use. In some non-limiting embodiments of the invention, the external display device 130 is implemented as an indoor device, such as a mall or store.

[63] System 100 also includes a server 118 connected to a communication network 114. Server 118 may be implemented as a computer server. In an exemplary embodiment of the present technology, server 118 may be implemented as a Dell™ PowerEdge™ server running a Microsoft™ Windows Server™ operating system. Obviously, the server 118 may be implemented using any other suitable hardware and/or application software and/or firmware, or a combination thereof. In the present non-limiting embodiment of the present technology, the server 118 is implemented as a single server. In other non-limiting embodiments of the present technology, the functions of the server 118 may be distributed among multiple servers.

[64] The server 118 includes a communication interface (not shown) whose structure and settings allow communication with various elements (such as an electronic device 102 and other devices that can connect to the communication network 114) via the communication network 114. The server 118 includes a server memory 120 containing one or more storage media and generally providing storage space for computer program instructions executed by the server processor 122. For example, server memory 120 may be implemented as a computer-readable physical storage medium, including ROM and/or RAM. Server memory 120 may also include one or more persistent storage devices such as hard disk drives (HDDs), solid state drives (SSDs), and flash memory cards.

[65] According to non-limiting embodiments of the present technology, the server 118 is capable of executing a digital content item selection application 124 (herein also referred to as a selection application 124). The selection application 124 is capable of receiving requests from the electronic device 102 and from the external display device 130 and providing them with digital content items. The selection application 124 is also able to determine whether the second organization can be assigned the phone number previously assigned to the first organization. Described in detail below, the various procedures of the selection application 124 are capable of accessing, updating, searching, and retrieving data from the various repositories and databases described below.

[66] As shown in FIG. 1, the server 118 is connected to the digital content item database 126 . In other embodiments, the digital content item database 126 may be connected to the server 118 via a communications network 114 . While the digital content item database 126 is schematically shown here as a single item, it is contemplated that the digital content item database 126 may be distributed.

[67] The digital content item database 126 is filled with a plurality of digital content items (not separately indicated). No particular limitation is imposed on the nature of each item of the plurality of digital content items. In general, a digital content item may correspond to an advertisement containing one or more offers, images, videos, etc.

[68] There are also no restrictions on how to populate the digital content item database 126 . For example, the digital content item database 126 may receive digital content items from one or more advertising organizations, one or more companies, and so on.

[69] The server 118 is also connected to the activity profile database 140 . In other embodiments, the activity profile database 140 may be connected to the server 118 via a communications network 114 . While the activity profile database 140 is schematically shown here as a single element, it is contemplated that the activity profile database 140 may be distributed.

[70] FIG. 2 shows the structure of the activity profile database 140 according to non-limiting embodiments of the present technology. The activity profile database 140 is populated with activity profiles 145 of target organizations. In at least one non-limiting embodiment of the invention, each target organization that may need to use phone numbers from the phone number repository 160 described below is associated with one of the activity profiles 145 .

[71] As shown in FIG. 2, each organization activity profile 145 (eg, the first organization activity profile 141 or the second organization activity profile 142) contains an organization identifier (ID) 147 and one or more activity profile parameters 150. For example, the first activity profile 141 of the first organization comprises a first activity profile parameter 151, a second activity profile parameter 152, a third activity profile parameter 153, and a fourth activity profile parameter 154. Activity profile parameters 150 may be based on data provided by the target organization upon registration and/or data associated with the target organization from additional sources.

[72] In at least one embodiment of the invention, the data provided by the target organization during registration (for example, the first parameter 151 of the activity profile of the first organization or the first parameter 155 of the activity profile of the second organization) may, in particular, contain a list of terms representing services and goods. target organization. For example, a company that sells office furniture may indicate that it sells, delivers, and installs items of office furniture, and may also indicate that such furniture may be "chairs, office chairs, tables, office desks, bookshelves," etc. P.

[73] Data from additional sources associated with the target organization may contain additional data, for example, the economic area of at least one activity of the target organization; branch of at least one type of activity of the target organization; the type of service provided by the target organization; services provided by the target organization; the type of product produced, sold or provided by the target organization; products manufactured, sold or provided by the target organization. Additional data may be collected from various additional sources.

[74] For example, additional data may be collected by the selection application 124 from the target organization's activity classification. Additional data may be collected from a classification database, such as the Standard Industrial Classification database or any other industry classification in which the target organization operates.

[75] For example, a typical classification code "2520" for office furniture according to the code list of the Standard Industrial Classification can be provided as the second parameter 152 of the business profile of the first organization. This encoded data may be automatically collected by the selection application by searching (or traversing, for example) the relevant databases of registered organizations.

[76] In at least one embodiment of the invention, the additional data comprises a vector representation of at least a portion of the information collected by the selection application 124 from the landing page of a website associated with the target organization, as described below. For example, the third activity profile parameter 153 may correspond to such a vector representation of the landing page.

[77] In at least one embodiment of the invention, the fourth parameter 154 of the activity profile may contain data about the target audience of the first organization. For example, such target audience data may be provided by the target organization upon registration with the server 118 and/or determined by the selection application 124 .

[78] As shown in FIG. 1, server 118 is also associated with phone number repository 160. In other embodiments of the invention, the repository 160 of telephone numbers may be connected to the server 118 via the communication network 114 . Although the telephone number repository 160 is schematically shown here as a single element, it is contemplated that the telephone number repository 160 may be distributed.

[79] When a user wishes to contact the target organization by telephone, the user must dial the telephone number. For example, a telephone number may be communicated to a user using a digital content element. The phone number reported to the user is the phone number stored in the phone number repository 160 .

[80] As shown in FIG. 3, phone number repository 160 contains a pool of 361 unique phone numbers. The pool of unique telephone numbers 361 includes an unused number pool 362, a reserved number pool 364 (also referred to as a reserved pool), a quarantined number pool 366 (also referred to as a quarantine pool), and a linked number pool 368.

[81] As described here, telephone numbers can be, in particular, full telephone numbers (for example, 1-800-1234567, 1-123-5647890) and short telephone numbers, in particular, the so-called "short numbers" or " short codes" (for example, 12345, 55555).

[82] The idle number pool 362 contains phone numbers that can be assigned to any target organization. Phone numbers in the unused number pool 362 have not been used long enough to have no call traffic or very limited call traffic, such as less than one incoming phone call per month.

[83] Reserved pool 364 contains clusters of telephone numbers (for example, the first reserved number cluster 345, the second reserved number cluster 346 and the third reserved number cluster 347) assigned to target organizations (for example, as shown in Fig. 3, the first organization with an identification number 00001, a second organization with identification number 00002, and a third organization with identification number 00003).

[84] Each cluster of telephone numbers from reserved pool 364 contains telephone numbers reserved for use by one target organization. For example, a first assigned number cluster 345 may be reserved for a first target organization, a second assigned number cluster 346 may be reserved for a second target organization, a third assigned number cluster 347 may be reserved for a third target organization, and so on.

[85] All numbers from reserved pool 364 are reserved for specific target organizations. For example, target organizations that have numbers from the reserved pool 364 can pay to communicate these numbers to customers (users).

[86] In some non-limiting embodiments of the invention, a telephone number associated with a digital content item and/or a targeted message may be placed in a pool 368 of associated numbers. The phone number from the clusters, after being used by the client of the respective target organization, may be returned to the reserved number pool 364 cluster corresponding to that target organization.

[87] However, the target organization may decide to stop paying for one or more phone numbers that have been reserved for it for the reservation time period. The selection application 124 is able to place such a used phone number in the quarantine pool 366 of the phone number repository 160 .

[88] Quarantine pool 366 is capable of storing recently used numbers by one of the target organizations that have recently been disconnected from the target organization.

[89] A particular phone number after staying in the quarantined phone number pool 366 for the entire quarantine time period can be retrieved from the quarantine pool 366 and moved to the reserved pool 364 or to the idle number pool 362.

[90] The quarantine time period may be predetermined (for example, it may be 60 days, two months, six months, a year, etc.). In some non-limiting embodiments of the invention, the total quarantine time period may be adjusted depending on whether the phone number meets one or more conditions.

[91] In some non-limiting embodiments of the invention, the predetermined quarantine time period may be reduced or extended if the phone number received less or more than the predetermined number of phone calls per month, respectively.

[92] As a general rule, each phone number must reside in quarantine pool 366 for the duration of the quarantine before being assigned to the next target organization. However, this is not always possible due to the shortage of phone numbers and the cost of the phone number provider for quarantined phone numbers that are blocked for the entire quarantine period without any use.

[93] On the other hand, as described above, there may be situations where a telephone number is associated with the second organization immediately after its association with the first organization has been terminated. For example, a customer may call the first organization, but instead contact the second organization. If the first organization and the second organization are competitors, the client of the first organization may become the client of the second organization, and therefore the first organization may pay for the advertising of the second organization.

[94] It should be understood that the period of quarantine time may also depend on the type of activity of the target organization, for example, on the life cycle or sales cycle of the product. In general, the life cycle of any organization can be classified as short-term or long-term. An organization of the long-term type usually offers services or products that have a high price and require a long-term relationship with the client. For example, the relationship between the target organization that sells cars and its customers is usually long-term. It is very likely that the user can store the phone number and subsequently call the target organization. Therefore, the quarantine time period should be longer for telephone numbers that have been disconnected from such long-term entities.

[95] A food delivery service may have a short-term relationship with a customer. For example, the user may search for a new advertisement and use the new number displayed on the screen of the electronic device 102 or on the external display 132 of the external display device 130. Therefore, the quarantine time period for a telephone number of such a short-term type organization may be significantly less than for a long-term type organization.

[96] Thus, the quarantine time period may depend on the type of organization the phone number was last associated with.

[97] In at least one embodiment of the invention, the telephone number repository 160 may also contain data about the organization to which a telephone number is currently assigned or has previously been assigned.

[98] The quarantine pool 366 may contain a first quarantined number 371, a second quarantined number 372, and a third quarantined number 373 (see FIG. 3). In addition to the quarantined numbers, phone number repository 160 may store information about the previous organization to which the phone number was assigned before it was moved to quarantine pool 366. In some non-limiting embodiments of the invention, it may also store data about other organizations. who were previously assigned this number.

[99] For example, the first quarantined number 371 was associated with a previous organization with organization ID 375 "00004". The second quarantined number 372 was associated with the second previous organization with the second organization ID 376, and so on.

[100] Phone number repository 160 may also store data 378 about the time (eg, number of days) since quarantined numbers were moved to quarantine pool 366 (see FIG. 3).

[101] The phone number repository 160 may also store call traffic data for each quarantined number. An example would be call traffic trend data during a predefined quarantine time, which could include the number of 379 calls during the call fade time period (number of calls in the last week in the example shown) and/or the frequency of quarantine calls received during the time. quarantine.

[102] After a quarantined number (eg, the first quarantined number 371) stays in the quarantine pool 366 for the duration of the quarantine, it can be moved to the idle number pool 362.

[103] The pool of 368 associated numbers contains telephone numbers that are currently associated with organizations.

[104] For example, as shown in FIG. 3, the associated number pool 368 may include a first associated telephone number 381 associated with a fourth entity (eg, having entity ID "00004"), a second associated telephone number 382 associated with a fifth entity (eg, having entity ID "00005"), and the third associated telephone number 383 associated with the sixth organization (for example, having an organization ID of "00006").

[105] It should be understood that a phone number is associated with a target organization when that phone number is used to route a call to a client requesting a content item to be able to telephone the first organization in response to the first organization's advertisement.

[106] After a phone number has been associated with a target organization for a predetermined activity time 387, the selection application 124 may terminate its association with the first target organization and place it in a quarantine pool 366. For example, the first associated phone number 381 after , as it was associated with the first target organization during the predetermined activity time, is moved (line 391) to the quarantine pool 366. The telephone number repository 160 may store data on the activity time 387 of each telephone number from the pool 368 of associated numbers (see FIG. .3).

[107] In some non-limiting embodiments of the invention, the reserved pool 364 may be able to store telephone numbers reserved by organizations for the long term, and the pool of associated numbers 368 may be capable of storing telephone numbers associated with organizations for the short term. For example, an organization may pay to use any available phone number, and each time a digital content item and/or targeted message associated with an organization is sent, that organization may be assigned a new available number.

[108] In some non-limiting embodiments of the invention, the reserved pool 364 may be part of the pool 368 of associated numbers, and information stored for telephone numbers in the pool 368 of associated numbers, such as activity time, may be stored for telephone numbers from the reserved pool 364. Thus, the time of activity can be the duration of the association (short or long term) of a telephone number with an organization. The active time may also be the length of time a phone number is associated with a particular targeted message and/or digital content item.

[109] As shown in FIG. 1, the server 118 is connected to the parameter weight database 180. In other embodiments, the parameter weight database 180 may be connected to the server 118 via the communications network 114 . Although the parameter weight database 180 is schematically shown here as a single element, it is contemplated that the parameter weight database 180 may be distributed.

[110] The parameter weight database 180 is populated with a plurality of parameter weights 182. For example, the first activity profile dimension 151 associated with terms representing the services and goods of the target organization may have a first weighting factor of 0.8, and the second activity profile dimension 152 associated with the Standard Industrial Classification code may have a second weighting factor of 0.5 . For example, a third activity profile dimension 153 associated with a vector representation of information from an organization's landing page may have a third weight of 0.7, and a fourth activity profile dimension 154 associated with a target audience may have a fourth weight of 0.1. For example, the target audience weight may be less than any other weight, or the fourth weight may be less than the third weight. For example, the value of the parameter weights 182 may range from -1 to +1.

[111] There are no restrictions on how the parameter weight database 180 is populated. For example, parameter weight database 180 may obtain parameter weights 182 from selection application 124 and from its analysis procedure 412 (see FIG. 4). The parameter weight database 180 may be updated by the selection application 124 based on the data obtained by the analysis routine 412 .

[112] FIG. 4 is a diagram of a selection application 124 implemented in accordance with non-limiting embodiments of the present technology. The selection application 124 executes (or otherwise accesses) an activity profile database generation procedure 402, a request and call management procedure 404, a content generation procedure 406, a number and organization selection procedure 408, an activity profile comparison procedure 410, and an analysis procedure 412.

[113] As used herein, the term "procedure" refers to a subset of the selection application 124 computer program instructions executed by the server processor 122 to perform the following functions associated with various procedures (with activity profile database generation procedure 402, request and call management procedure 404 , a content generation procedure 406, a number and organization selection procedure 408, an activity profile comparison procedure 410, and an analysis procedure 412). It should be clearly understood that the activity profile database generation procedure 402, the request and call management procedure 404, the content generation procedure 406, the number and organization selection procedure 408, the activity profile comparison procedure 410, and the analysis procedure 412 are shown separately for the convenience of explaining the processes. performed by the selection application 124. It is contemplated that some or all of the procedures among the activity profile database generation procedure 402, the request and call management procedure 404, the content generation procedure 406, the number and organization selection procedure 408, the activity profile comparison procedure 410, and the analysis procedure 412 may be implemented as one or more combined procedures.

[114] For a better understanding of the present technology, the following describes the functions and processed or stored data and/or information of the activity profile database generation procedure 402, the request and call management procedure 404, the content generation procedure 406, the number selection and organization procedure 408, the comparison procedure 410 profiles of activities and procedures 412 analysis.

[115] The activity profile database generating routine 402 is capable of generating and updating the activity profile database 140 . As described above, the activity profile database 140 contains activity profiles 145 of all organizations that use telephone numbers or may wish to use telephone numbers.

[116] The activity profile database generation procedure 402 may collect from other databases the information provided by the target organizations upon registration with the server 118. Alternatively, the activity profile database generation procedure 402 may itself prompt each target organization to enter such information upon registration. target organization on server 118, i.e. the activity profile database 140 may provide an interface for entering information.

[117] For example, the activity profile database generation procedure 402 may collect and store in the activity profile database 140 the first activity profile parameter 151 containing a list of terms representing the services and goods of the target organization, and provided when the target organization registered with the server 118.

[118] The activity profile database generation procedure 402 may also collect additional data from additional sources. For example, the activity profile database generation procedure 402 may collect additional data by searching (or traversing, for example) appropriate classification databases that store information about registered organizations. For example, the activity profile database generation procedure 402 may query the database of the Standard Industry Classification or any other regional classification of the target organization's industry to provide information about the target organization. Alternatively, the activity profile database generation procedure 402 may traverse the database of the Standard Industrial Classification or any other regional classification of the target organization's industry. The activity profile database generation routine 402 can then store the collected one or more codes as a second activity profile parameter 152.

[119] Additional data may be collected by the activity profile database generation routine 402 from an additional source such as the landing page of a website associated with the target organization. For example, the activity profile database generation procedure 402 can crawl the landing page of a website associated with the target organization (eg, based on web addresses such as a Uniform Resource Locator (URL)). In particular, the activity profile database generation routine 402 can parse the landing page and determine the semantic core of the information on the landing page. The activity profile database generation routine 402 may collect information from a landing page and then apply the Word2Vec algorithm to generate a vector representation of at least a portion of the information contained on the landing page of a website associated with the target organization. The generated vector representation of the landing page of the target organization can then be stored in the activity profile database 140, for example, as a third parameter 153 of the activity profile.

[120] In at least one embodiment of the invention, the activity profile database generation procedure 402 may collect and/or determine target audience data. For example, the procedure 402 for generating a database of activity profiles may request the target organization to provide data about the target audience. The activity profile database generation procedure 402 may collect and store in the activity profile database 140 a fourth activity profile parameter 154 (see FIG. 2) containing data representing information about the target audience of the respective organization.

[121] The request and call control procedure 404 is capable of receiving a request 420 for a digital content item that is intended for a user and may or may not be personalized for that user.

[122] Request 420 may be received from electronic device 102. For example, a user may select an initial digital content item requesting display of an organization's contact information. The electronic device 102 may then send a request to the server 118. The request 420 may also be received by the server 118 from an external display device 130 with an external display 132.

[123] The request and call control procedure 404 is capable, based on the received request 420, of requesting the content generation procedure 406 to generate a digital content item indicating the selected unique number.

[124] The request and call control procedure 404 is also capable of matching the selected number with the user and with the digital content item to match the routed call with the first digital content item as the source of the routed call.

[125] The request and call control procedure 404 is also capable of assigning the quarantined number to the target organization selected by the number and organization selection procedure 408 .

[126] The content generating procedure 406 is configured to access the digital content item database 126 to determine, based on the received request 420, the selected digital content item 422 in the digital content item database 126 .

[127] The content generation procedure 406 may then request the number selection and organization procedure 408 to provide a selected unique telephone number based on information about the target organization.

[128] Upon receiving and/or pointing to the selected unique telephone number from the number selection and organization procedure 408, the content generation procedure 406 is able to send the selected digital content item 422 along with the indication of the selected telephone number 424 to the electronic device 102 and/or external device 130 display.

[129] The number selection and organization procedure 408 is also capable of deassociating the selected phone number 424 with the selected digital content item 422 after a predetermined activity time has elapsed. The predetermined activity time may, for example, be approximately one minute.

[130] The number selection and organization procedure 408 is capable of accessing and updating the pool of unique phone numbers 361 in the phone number repository 160 . Upon receiving a request for a selected unique phone number from the content generation procedure 406, the number and organization selection procedure 408 is able to access the pool of unique phone numbers 361 and check if the appropriate target organization cluster contains an available phone number. If a matching cluster exists and contains an available phone number, then that available phone number can be selected from that cluster.

[131] If there is no cluster corresponding to the target organization in the pool of reserved numbers 364 (for example, this is possible in the case of an organization with a short-term relationship), or if there are no unallocated numbers in the cluster corresponding to the target organization, then the number and organization selection procedure 408 checks, whether the unused number pool contains an available phone number. If the idle number pool 362 contains at least one available number, then that available number is selected and an indication of that available number is sent to the content generation procedure 406 for sending to the electronic device 102 and/or the external display device 130.

[132] If there are no available numbers in the idle number pool 362, the number selection and organization procedure 408 is able to access the quarantine pool 366 to determine the selected phone number, as described below.

[133] As described above, the quarantine pool 366 contains telephone numbers that have been terminated from their respective target organizations, but which cannot yet be moved to the idle number pool 362.

[134] In some embodiments of the present technology, the selected telephone number is determined by comparing the activity profiles of organizations. The number and organization selection procedure 408 is capable of determining whether a quarantined number can be assigned to a new organization (here also referred to as the next organization) other than the organization to which the quarantined number was assigned before it was quarantined (here also referred to as previous organization).

[135] Quarantined numbers can receive quarantine calls while they are in the 366 quarantine pool.

[136] As shown in FIG. 3, the number and organization selection procedure 408 may first determine whether the selected quarantined number (e.g., the first quarantined number 371) received fewer or more calls than a predetermined threshold number of quarantine calls during a predetermined call decay time period. For example, the predetermined threshold number of quarantine calls may be three, and the predetermined period of call fading time may be a week. Thus, the number and organization selection procedure 408 can determine whether the selected quarantined number received fewer or more than three calls during the past week.

[137] If the number of phone calls has exceeded a predetermined threshold number of quarantine calls, the number and organization selection procedure 408 may leave the selected quarantined number (eg, the first quarantined number 371) in the quarantine pool 366 and search for another quarantined number in quarantine pool 366.

[138] If the number of quarantine calls of the selected quarantined number is less than a predetermined threshold number of calls, the number and organization selection procedure 408 may send the data associated with the first number to the activity profile comparison procedure 410 . In some non-limiting embodiments of the invention, the number and organization selection procedure is capable of sending the previous organization identifier of the selected quarantined number to the activity profile comparison procedure 410 .

[139] Number and organization selection procedure 408 may select the quarantined number with the longest residence time (Δt) in quarantine pool 366. As shown in FIG. 3, the number and organization selection procedure 408 may select the first quarantined number 371 because it has been in the quarantine pool for the longest period of time (30 days). The number and organization selection procedure 408 can then determine whether the first quarantined number 371 received more or fewer calls than a predetermined threshold for quarantine calls during the past predetermined period of time. Assuming that the first quarantined number 371 received one call during the past week, then the number and organization selection procedure 408 may select the first quarantined number 371 and send the corresponding previous organization ID 375 (“00004”, see FIG. 3 ) procedure 410 for comparing activity profiles.

[140] In at least one embodiment of the invention, the number and organization selection procedure 408 is capable of determining which next organization a particular quarantined phone number can be assigned to. The number and organization selection procedure 408 can send to the activity profile comparison procedure 410 all organization IDs corresponding to the previous organizations of all quarantined numbers from the quarantine pool 366. Thus, the activity profile comparison procedure 410 can, based on this set of organization IDs, select one previous organization, corresponding to the quarantined number and least competitive with the organization requiring the phone number.

[141] It should be understood that the number and organization selection procedure 408 may use these criteria in a different order to determine whether a quarantined number should be selected and to which target organization the quarantined number can be assigned.

[142] The number selection and organization procedure 408 during quarantine can check the traffic of the quarantined numbers. The number selection and organization procedure 408 during the predetermined quarantine time may check the call traffic trend of the quarantined number. For example, the call traffic trend may correspond to the frequency of quarantine calls received during the quarantine, when the quarantine calls are for the organization that was previously assigned the quarantined number (the previous organization for the quarantined number).

[143] For example, if the traffic of a quarantined number does not exceed a predetermined threshold number of calls during a predetermined call damping period (e.g., does not exceed three calls in the past week), then the number selection and organization procedure 408 may delete the quarantined number. number from the quarantine pool 366 and place it in the pool 362 of unused numbers.

[144] In at least one embodiment of the invention, the number and organization selection procedure 408 can determine that the first activity profile is different from the second activity profile and that this profile difference is greater than a predetermined threshold. In this case, the number and organization selection procedure 408 may reduce the predetermined quarantine time based on this profile difference.

[145] The number selection and organization procedure 408 is also capable of maintaining pools in the telephone number repository 160 to check whether a quarantined number has been removed from the quarantine pool 366 and placed in the idle number pool 362.

[146] In at least one embodiment of the invention, the number and organization selection procedure 408 is capable of associating a unique number with a first organization. For example, the unique number may be intended to be included in a targeted message associated with the first organization. Such a targeted message may be generated to display digital content on a display (eg, on an external display and/or on the display screen 107 of an electronic device). After the predetermined activity time has elapsed, the number and organization selection procedure 408 is able to terminate the association of the unique number with the first organization and place the unique number in the quarantine pool 366.

[147] After the quarantine time period has elapsed, the number and organization selection procedure 408 is able to request the activity profile comparison procedure 410 to compare the first activity profile of the first target organization with the second activity profile of the second target organization. If the difference between the first activity profile and the second activity profile exceeds a predetermined threshold, the number and organization selection procedure 408 is able to associate a unique number with the second target organization. The unique number is then placed in a pool of 368 associated numbers.

[148] In some embodiments of the invention, the quarantine time may be reduced based on unique number call traffic, as described here. The quarantine time can also be reduced based on a comparison of the first activity profile and the second activity profile.

[149] The activity profile comparison routine 410 is capable of comparing the activity profiles of different organizations (see FIG. 4). For example, the number and organization selection procedure 408 may query the activity profile comparison procedure 410 to compare the previous organization to one or more potential next organizations for the selected quarantined number.

[150] As described above, non-limiting embodiments of the present technology are based on the assumption that when assigning a quarantined number to the next organization, it is selected such that the next organization is not a direct competitor of the previous organization of the quarantined number. The activity profile comparison procedure 410 is able to check that the first activity profile of the previous organization and the second activity profile of the next organization for the quarantined number are different and that this profile difference exceeds a predetermined threshold.

[151] In order to compare the activity profiles of the first organization and the second organization, the activity profile comparison routine 410 may predetermine a first activity profile associated with a previous target organization (e.g., the first target organization) and a second activity profile associated with the next target organization (e.g., , with the second target organization). In particular, the activity profile comparison routine 410 may access the activity profile database 140 to determine the activity profiles of the first organization and the second organization.

[152] In at least one embodiment of the invention, the activity profile comparison routine 410 can compare each activity profile parameter 150 of different organizations. For example, when determining whether the next organization can be the second organization for a quarantined number for which the first organization was the previous organization, the number and organization selection procedure 408 may compare the first organization's activity profile parameter with the second organization's activity profile first parameter.

[153] As shown in FIG. 2 in the above example of a company selling office furniture, the activity profile comparison routine 410 may access the activity profile database 140 and determine that the first organization's activity profile first parameter 151 contains "chairs, office chairs, tables, office tables, bookshelves" and it "sells, delivers and installs office furniture." The second activity profile 142 may relate to an organization that sells and delivers food. The first activity profile parameter 155 of the second organization from the second activity profile 142 may contain "pizza, pasta, soup, food, drinks, vegetables" and indicate that it "cooks, sells and delivers". The activity profile comparison procedure 410 may compare the first activity profile parameter 151 from the first activity profile 141 and the first activity profile parameter 155 from the second activity profile 142. For example, the activity profile comparison procedure 410 may use the Word2Vec algorithm to compare the first activity profile parameter 151 of the first organization with the first activity profile parameter 155 of the second organization.

[154] The number and organization selection routine 408 may then compare the second organization activity profile parameter 152 with the second organization activity profile parameter 156 of the second organization. Next, the number and organization selection procedure 408 may compare the third organization activity profile parameter 154 with the second organization activity profile third parameter 157. The number and organization selection routine 408 may then compare the first organization activity profile fourth parameter 154 with the second organization activity profile fourth parameter 158.

[155] In at least one embodiment of the invention, the number and organization selection procedure 408 can access the parameter weight database 180 to collect the corresponding parameter weights for each activity profile parameter and apply the corresponding parameter weights to the first organization's activity profile parameters and to the parameters of the activity profile of the second organization. The number and organization selection procedure 408 can then calculate the overall profile difference for the first organization and the second organization. A parameter weight can be applied to each activity profile parameter.

[156] For example, next, the number and organization selection routine 408 can compare the overall difference in the profiles of the two organizations against a predetermined threshold. In particular, the predetermined threshold may be stored in the parameter weight database 180 and/or in one of the databases associated with the server 118.

[157] The activity profile comparison procedure 410 can also determine the parameter weight based on the parameter weight database 180 and based on the time elapsed since the quarantined number was placed in the quarantine pool 366 .

[158] In at least one embodiment of the invention, word vectorization can be used to generate vectors for activity profiles of the profiles. For example, when comparing the first activity profile 141 and the second activity profile 142, word vectorization may be applied to the first activity profile to generate the first profile vector and to the second activity profile to generate the second profile vector. A vector difference between the first profile vector and the second profile vector may then be generated to determine the profile difference.

[159] If the difference between the profile of the first organization and the profile of the second organization exceeds a predetermined threshold, then the quarantined telephone number for which the previous organization was the first organization may be assigned to the second organization. In this case, the activity profile comparison procedure 410 is able to send an appropriate notification to the number and organization selection procedure 408 .

[160] If the difference between the profile of the first organization and the profile of the second organization is less than a predetermined threshold, then the quarantined telephone number for which the first organization is the previous organization cannot be assigned to the second organization. In this case, the activity profile comparison procedure 410 is also capable of sending a corresponding notification to the number and organization selection procedure 408 .

[161] As described above, in response to receiving a positive notification from the activity profile comparison procedure 410, the number and organization selection procedure 408 is able to remove the selected quarantined number from the quarantine pool 366 and assign the previously quarantined number to the next target organization.

[162] The analysis procedure 412 is capable of collecting and analyzing the performance data of the selection application 124 and updating the parameter weight database 180 based on the results of the analysis of received calls and requests from the electronic device 102 and the external display device 130.

[163] In at least one embodiment of the invention, the parsing routine 412 is capable of collecting and parsing historical data about requests received and calls routed by selection application 124. Procedure 412 may also collect and analyze statistical data on quarantine duration and target organizations. The analysis procedure 412 can send this data to the servers of the target organizations (not shown).

[164] FIG. 5 is a flowchart of a computer method 500 for routing a call from an electronic device 102 to a target organization in accordance with non-limiting embodiments of the present technology. For better understanding, in the following description of the method 500, reference is made to FIGS. 1-4.

[165] When a user browses the Internet (by using a browser application or simply a browser) and visits a web page associated with an organization such as a service provider, an online store, etc., the browser may present various elements of a digital content on the user's electronic device. Alternatively, various digital content items from the digital content item database 126 may be presented to users on an external display 132 of an external display device 130 such as an outdoor billboard, an in-store display, or the like. For example, the digital content items may provide the user with contact information if the user wishes to contact the target organization.

[166] To contact the target organization by phone, the user must dial the phone number. As described above, the organization's phone number is not always displayed and may be hidden behind the original digital content item, which, when selected, shows the organization's phone number to the user. For example, the initial digital content item may be an image of a telephone or the like. To access an organization's telephone number, the user must select an initial digital content item, which initiates the electronic device 102 sending a request 420 to the server 118. A request 420 to provide the selected digital content item is then sent to the server 118.

[167] At step 502 of method 500 (see FIG. 5), a request 420 for a digital content item is received by selection application 124. The selected digital content item is intended for the user, but not personalized for that user.

[168] At step 506, the selected digital content item is generated indicating a number from the pool of unique numbers (here also referred to as the selected unique number). It should be clear that the selected unique number can be obtained according to the technology described in this document.

[169] In step 510, the selected unique number is matched with the user and the digital content item to map the routed call to the selected digital content item as the source of the routed call. When the user dials the selected unique number and the call is routed, the selection routine 124 also stores the mapping of the routed call to the selected digital content item. In this way, call statistics can be provided to the target organization for which it is intended. The analysis procedure 412 can parse such statistics and provide the data to the servers of the target organizations (not shown).

[170] In some embodiments of the invention, there is a predetermined activity time during which a routed call is associated with a selected digital content item. The predetermined activity time may be adjusted, for example, by analysis procedure 412. During the activity time, the selected unique number is associated with the digital content item.

[171] After a predetermined activity time has elapsed (step 512), at step 515, the association of the selected unique number with the first digital content item is terminated.

[172] At step 520, the selected unique number is placed in the quarantine pool 366. The quarantine time may be predetermined. For example, the quarantine time may depend on the type of target organization. The predetermined quarantine time can be changed, for example, based on a comparison of the activity profiles of different target organizations. The pre-set quarantine time can also be changed based on the call traffic analysis and the call traffic trend, which includes the frequency of quarantine calls received during the quarantine time.

[173] After a predetermined quarantine time (step 522), in step 525, the selected unique number is removed from the quarantine pool 366.

[177] At step 530, a difference is determined between the first activity profile of the previous target organization and the second activity profile of the second target organization.

[175] The selection application 124 is then able to determine if the first activity profile differs from the second activity profile and if the profile difference exceeds a predetermined threshold.

[176] If the profile difference is greater than a predetermined threshold, at step 540 the selected unique number is assigned to the second target organization. If the profile difference is less than a predetermined threshold, at step 550 a unique number is not assigned to the second target organization.

[177] In some embodiments, if the profile difference is less than a predetermined threshold, the number and organization selection procedure 408 may consider using a different quarantined number by the second organization. Alternatively, the number and organization selection procedure 408 is capable of determining which organization the selected unique number can be assigned to.

[178] It is obvious that not all of the technical effects mentioned in this description should be present in every embodiment of the present technology. For example, there may be embodiments of the present technology where the user does not receive some of these technical effects, or other implementations where the user receives other technical effects, or when there is no technical effect.

[179] For a person skilled in the art, possible changes and improvements in the above-described embodiments of the present technology may be obvious. The foregoing description is for illustrative purposes only and is not intended to limit the scope of the invention. The scope of protection of this technology is determined solely by the scope of the appended claims.

[180] Although the embodiments described above are given with reference to specific steps performed in a certain order, it should be understood that these steps can be combined, separated, or their order can be changed without departing from the present technology. Accordingly, the order and grouping of steps is not limiting to the present technology.

Claims (96)

1. A computer method for routing a call from an electronic device associated with a user to a first target organization, performed by a server connected to: - digital content display; - a content item database containing a plurality of digital content items; and - a repository of phone numbers containing a pool of unique numbers, and including: - receiving a request for the first digital content item from the content item database, intended for the user and not personalized for this user; - formation of the first element of digital content indicating the number from the pool of unique numbers; - matching a number from the pool of unique numbers with the user and with the first digital content item to match the routed call with the first digital content item as the source of the routed call; - terminating the connection of the number from the pool of unique numbers with the first element of digital content after a predetermined time of activity and placing this number from the pool of unique numbers in the quarantine pool; and - removal from the quarantine pool of this number from the pool of unique numbers after a predefined quarantine time and assignment of this number from the pool of unique numbers to the second target organization, selected by: - determining the first activity profile associated with the first target organization; - definition of the second activity profile associated with the second target organization; and - checking that the first activity profile is different from the second activity profile and that this profile difference is greater than a predetermined threshold. 2. The method of claim 1, wherein the digital content display is a user-independent digital content display or a user-specific digital display associated with the electronic device. 3. The method of claim 1, wherein checking that the first activity profile is different from the second activity profile, and that this profile difference is greater than a predetermined threshold, comprises: - applying word vectorization to the first activity profile to form the first profile vector; - application of vectorization of words in relation to the second activity profile to form the second profile vector; and - generating a vector difference between the first profile vector and the second profile vector to determine the profile difference. 4. The method of claim 1, wherein determining the first activity profile associated with the first target organization and determining the second activity profile associated with the second target organization is based on at least one activity profile parameter. 5. The method according to claim 4, characterized in that the first target organization or the second target organization is a target organization for which the activity profile parameter is data provided by the target organization during registration and / or data from additional sources associated with the target organization. 6. The method according to claim 5, characterized in that the data from additional sources contains data from the landing page of a website associated with the target organization. 7. The method of claim 6, further comprising applying the Word2Vec algorithm to generate a vector representation of at least a portion of the information contained on the landing page of a website associated with the target organization. 8. The method according to claim 5, characterized in that the data from additional sources associated with the target organization contains additional data that is at least one of the following: - area of economy of at least one type of activity of the target organization; - branch of at least one type of activity of the target organization; - the type of service provided by the target organization; - services provided by the target organization; - the type of product produced, sold or provided by the target organization; - products manufactured, sold or provided by the target organization. 9. The method according to claim 8, characterized in that the data from additional sources associated with the target organization additionally contains a classification of the activities of the target organization based on additional data. 10. The method according to claim 5, characterized in that at least one activity profile parameter additionally contains data about the target audience. 11. The method according to claim 5, characterized in that: - at least one activity profile parameter is a parameter from a plurality of activity profile parameters; and - the method further includes determining a parameter weight for each activity profile parameter based on the database of parameter weights and based on the time elapsed since the number was placed from the unique number pool to the quarantine pool, wherein the determination of the first activity profile and the second activity profile is based on the activity profile parameter set and on parameter weights applied to each parameter of the activity profile parameter set. 12. The method according to claim. 1, characterized in that it additionally includes checking the call traffic of the number from the pool of unique numbers during quarantine. 13. The method of claim 12, wherein checking the call traffic of a number from the pool of unique numbers includes checking the trend of call traffic over a predetermined quarantine time. 14. The method of claim 13, wherein the call traffic trend includes the frequency of quarantine calls received during quarantine and destined for the first target organization. 15. The method of claim 14, further comprising changing the predetermined quarantine time based on the frequency of quarantine calls received during the quarantine. 16. The method according to claim 1, characterized in that it additionally includes during a predetermined quarantine time: - definition of the first activity profile associated with the first target organization; - definition of the second activity profile associated with the second target organization; - checking that the first activity profile is different from the second activity profile and that this profile difference is greater than a predetermined threshold; and - Decrease the predefined quarantine time based on this profile difference. 17. A system for routing a call from an electronic device associated with a user to a first target organization, comprising a server associated with: - digital content display; - a content item database containing a plurality of digital content items; and - a repository of telephone numbers containing a pool of unique numbers, while the server contains a processor configured to: - receiving a request for a first digital content item from the content item database, intended for a user and not personalized for that user; - formation of the first element of digital content indicating the number from the pool of unique numbers; - matching a number from the pool of unique numbers with the user and with the first digital content item to match the routed call with the first digital content item as the source of the routed call; - terminating the connection of the number from the pool of unique numbers with the first element of digital content after a predetermined time of activity and placing this number from the pool of unique numbers in the quarantine pool; and - removal from the quarantine pool of this number from the pool of unique numbers after a predetermined quarantine time and assignment of this number from the pool of unique numbers to the second target organization, selected by: - determining the first activity profile associated with the first target organization; - definition of the second activity profile associated with the second target organization; and - checking that the first activity profile is different from the second activity profile and that this profile difference is greater than a predetermined threshold. 18. The system of claim 17, wherein the digital content display is a user-independent digital content display or a user-specific digital display associated with the electronic device. 19. The system of claim 17, wherein checking that the first activity profile is different from the second activity profile and that this profile difference is greater than a predetermined threshold includes: - applying word vectorization to the first activity profile to form the first profile vector; - applying the vectorization of words in relation to the second activity profile to form the second profile vector; and - generating a vector difference between the first profile vector and the second profile vector to determine the profile difference. 20. The system of claim 17, wherein the determination of the first activity profile associated with the first target organization and the determination of the second activity profile associated with the second target organization are based on at least one activity profile parameter. 21. The system according to claim 20, characterized in that the first target organization or the second target organization is a target organization for which the activity profile parameter is data provided by the target organization during registration and / or data from additional sources associated with the target organization. 22. The system according to claim 21, characterized in that the data from additional sources contains data from the landing page of a website associated with the target organization. 23. The system of claim 22, wherein the processor is further configured to apply the Word2Vec algorithm to generate a vector representation of at least a portion of the information contained on the landing page of a website associated with the target organization. 24. The system according to claim 21, characterized in that the data from additional sources associated with the target organization contains additional data that is at least one of the following: - area of economy of at least one type of activity of the target organization; - branch of at least one type of activity of the target organization; - the type of service provided by the target organization; - services provided by the target organization; - the type of product produced, sold or provided by the target organization; - products manufactured, sold or provided by the target organization. 25. The system according to claim 24, characterized in that the data from additional sources associated with the target organization additionally contain a classification of the activities of the target organization based on additional data. 26. The system according to claim 21, characterized in that at least one activity profile parameter additionally contains data on the target audience. 27. The system of claim 21, wherein at least one activity profile parameter is a parameter from a plurality of activity profile parameters, and the processor is further configured to determine, for each activity profile parameter, a parameter weight based on the parameter weight database. and based on the time elapsed since the number from the pool of unique numbers was placed in the quarantine pool, wherein the determination of the first activity profile and the second activity profile is based on a set of activity profile parameters and on parameter weights applied to each parameter of the set of activity profile parameters . 28. The system according to claim 17, characterized in that the processor is additionally configured to check the call traffic of a number from a pool of unique numbers during quarantine. 29. The system of claim. 28, characterized in that checking the call traffic of a number from the pool of unique numbers includes checking the trend of call traffic during a predetermined quarantine time. 30. The system according to claim 29, characterized in that the call traffic trend includes the frequency of quarantine calls received during quarantine and destined for the first target organization. 31. The system of claim 30, wherein the processor is further configured to change the predetermined quarantine time based on the frequency of quarantine calls received during the quarantine. 32. The system according to claim 17, characterized in that the processor is additionally configured to perform the following actions during a predetermined quarantine time: - definition of the first activity profile associated with the first target organization; - definition of the second activity profile associated with the second target organization; - checking that the first activity profile is different from the second activity profile and that this profile difference is greater than a predetermined threshold; and - Decreasing the predefined quarantine time based on this profile difference. 33. A computer method for sequentially associating a telephone number with the first target organization and with the second target organization when routing a call from an electronic device associated with the user, performed by a server connected to: - digital content display; - a database of activity profiles containing the first activity profile of the first target organization and the second activity profile of the second target organization; and - a repository of telephone numbers, which includes a unique number and contains a pool of unused numbers, a pool of associated numbers and a quarantine pool, and including: - associating with the first organization a unique number intended to be included in a targeted message associated with the first organization and generated for displaying digital content; - termination of the connection of the unique number with the first organization after a predetermined time of activity and placing this unique number in a quarantine pool; - determining the difference between the first activity profile and the second activity profile after a predetermined quarantine time; and - Associating a unique number with a second target organization and placing the unique number in a pool of linked numbers if this profile difference is greater than a predetermined threshold. 34. The method of claim 33, wherein the server is further connected to a content item database containing the first digital content item and the second digital content item, and the method further includes sending an indication of a unique number with the first digital content item from the database. content item data to the electronic device for displaying the digital content. 35. The method of claim 33, further comprising sending an indication of the unique number with the second digital content item to the electronic device for displaying the digital content in response to receiving a request from the electronic device to provide the second digital content item for routing the call to a second target organization. 36. The method of claim 33, further comprising decreasing the predetermined quarantine time based on unique number call traffic.

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