RU2730475C1 - Network system for distributing information material to carriers of means for displaying said material - Google Patents

Abstract

FIELD: mobile advertising.SUBSTANCE: network system for distributing information material to carriers of means for displaying said material (backpacks, satchels, briefcases or suitcases, etc.) comprises user-portable means of displaying video information and advertising material, each of which is a personal user-worn object, equipped with a multimedia device, containing on the face wall of the personal use object a display which is electrically connected to a processor unit with a power supply unit arranged inside the personal use item and configured to be connected to an external source of providing video information and advertising material. For each video display device and advertising material carried by users, the system is equipped with a mobile communication device, made with possibility to transmit signal in wireless communication mode made with signal reception unit to processor unit and with possibility to receive signals from server of video data processor center and advertising material for demonstration thereof on display of user-wearable demonstration means. Each mobile communication device has a hardware GSM module with SIM function support. Server of video and video presentation providing center is provided with function of personal registration of user of portable video presentation and advertising material, telephone number of its mobile communication device and user's current account number with assignment to it of unique identification number for access to specified server and connecting via an application in its mobile communication device to traffic of information material indicating the time of demonstration of the obtained information material in the mode of the user constant movement or in the user movement mode with short-term stops or in the stationary location mode.EFFECT: server is configured to implement a user location control function or movement thereof by the telephone number of its mobile communication device and remuneration transfer to current account number of user or telephone number attached to this account upon expiration of user's specified time of demonstration of obtained information material.1 cl, 1 dwg

Description

The invention relates to the field of mobile advertising using personal items, in particular, clothes or bags or backpacks or knapsacks or suitcases or cases or other wearable product or item, as a carrier for displaying advertising or other information (material).

Within the framework of the present invention, the term "wearable" means personal items, in particular, outerwear (jacket, coat, jacket, sweater, hat, etc.) or a bag or backpack or a suitcase made of soft material, etc. etc. In general, this term refers to objects that the user can carry on himself or with him in his hand or on his back or on his chest or head. There is nothing to limit the use as a “wearable device” of an object or article with a permanently rigid shape (eg a suitcase or briefcase or hat) or with a shape that can change while being worn or carried (a backpack made of soft material).

Currently, backpacks (less often bags) equipped with a display on the outside, facing towards the people around the user, are of great interest. The display on this backpack is connected to a modern computerized phone wearable by the user, which allows a picture to be displayed on the display screen via the corresponding mobile application. Such a backpack has become fashionable due to the fact that the user can put a picture on the display that reflects, for example, his mood or desire. Or just display a picture to raise the mood of others.

Today, solutions are widely known concerning the execution of a backpack or bag or a briefcase or suitcase with a display fixed to the outer surface. At the same time, regardless of the type of wearable object, either tablet-type displays are used, fixed in specially made pockets so that the display is facing outward (RU 167868), or LED lamps are embedded in the wall of the wearable object, forming a matrix that plays the role of a display (UA 129885). In terms of the electronic circuit, all solutions are practically the same. The wearable item itself has a pocket or slots for placing a battery and a processor unit with a Bluetooth-type receiver that provides wireless communication between a mobile phone (smartphone, tablet computer, etc.) and the processor unit. At the same time, a special application is installed in a mobile phone (smartphone, tablet, etc.) that allows you to transfer a picture to the processor unit for broadcasting it on the display. The application allows you to copy pictures from the Internet, create your own pictures, receive pictures from third parties and dynamically change the picture during its demonstration on the display. Also in the patents it is reflected that such pictures can be not only a form of self-expression of the user, but also advertising material displayed at the request of the advertiser.

Thus, there is a known system for distributing information material to carriers of means for demonstrating this material, based on the use of a user-worn means for demonstrating video information and advertising material, which is a business bag with handles for documents carried by a user (or a bag with handles for a computer, or a travel bag, or a suitcase of the type business case, etc.), which is considered as a promotional gift case, with a built-in multimedia device containing a display located on the front wall of the personal item, electrically connected to a processor unit located inside the personal item, connected to a power supply. This bag is in the form of a promotional gift case, equipped with a charging port and a computer port, and supports editing through the computer port, which allows you to change information and display content anytime, anywhere. The promotional gift case is powered by a built-in rechargeable lithium battery or environmentally friendly resources such as solar power. The LED advertising display screen is equipped with a switch to control start-up and shutdown, as well as variable speed and dimming functions, and various changing patterns, so that the LED advertising display screen allows the case to be a new advertising medium and saves the advertising and educational expenses of the enterprise. Clients can broadcast symbols and graphics of the company name, contact number, corporate culture principle on the LED display screen (CN 202664630, А45С 3/00, A45F 3/00, G09F 23/00, published on January 16, 2013). This decision was made as a prototype for the claimed device.

The disadvantage of this solution is that the picture on the display can be changed only after the processor unit of the multimedia device is connected to the stationary computer. As a rule, a person who has received an advertising case with an advertising image installed in it (and this is advertising information from the company that presented this case and is interested in keeping this advertising information on the case) is unlikely to change the image in order to advertise something else within the framework of their own interests. The maximum that such advertising gives is that a person wearing such an advertising case will constantly wear it in public places. Such advertising is passive and, as a rule, does not reach the general public.

In the known solution, there are opportunities to change the advertising material, but there is no motivation for this for a person using such a case as a business bag for papers.

The task of any advertising campaign is to familiarize as many people as possible with the information and it is desirable that this information be provided to these people not once, but repeatedly (to consolidate the associative reaction in the person's mind to the signs of the advertised object). There are only two ways to do this. The first one is that the same people and more than once pass by the advertising stand and at the same time pay attention to it. It is clear that this method is not effective enough, since it requires the attention of a passing person. But it is the person passing by the stand at this moment who is loaded with the solution of his own problem, connected with his moving to the required point of the route. Therefore, his attention is immersed in himself, and not on the external environment. The second way is that the advertising information itself in one material form or another moves among a large number, for example, walking people. This type of advertising is more effective, since it is mobile (not stationary), it is itself a participant in the movement among moving people and therefore is an object to which attention is paid (albeit briefly and unconsciously). The meaning of any advertising campaign is to form in the mind of a person, as a future buyer or client, an image of the offered product or service, usually accompanied by elements of symbolic accompaniment (for example, a certain phrase or a certain color combination or a memorable image). With repeated repetition, this symbolic image and the product itself associated with it are fixed in the mind of a person. But to achieve this success, it is necessary that the advertising material constantly flashed before the eyes of a person in any setting. It is practically impossible to accomplish this using today's well-known means and techniques for demonstrating advertising material or other video material. The existing means of displaying advertising material are designed on the condition that the person himself must be at the location of such a means. And this leads to the fact that this material is received by a limited number of people. The disadvantage of the known means and techniques, including the prototype, is that the advertising material is limited in the place of its possible demonstration.

The present invention is aimed at achieving a technical result consisting in increasing the efficiency of displaying advertising or other material due to the fact that the people for whom this material is intended are used as carriers of this material, and due to the fact that the carriers of this material move relative to those who this ad is for. In other words, the technical result is to enhance the action of advertising by ensuring its movement in the stream of moving people.

The specified technical result is achieved by the fact that a network system for distributing information material to carriers of means for demonstrating this material, containing means for displaying video information and advertising material worn by users, each of which is a personal item worn by the user, equipped with a multimedia device containing a personal item placed on the front wall use, a display electrically connected to a processor unit placed inside an item of personal use with a power supply configured to connect to an external source for providing video information and advertising material, equipped for each means of displaying video information and advertising material worn by users with a mobile communication device capable of transmitting a signal in the wireless communication mode, a processor unit configured with a signal receiving unit and with the ability to receive signals from a server. a waste center for providing video information and advertising material for its demonstration on the display of a demonstration tool worn by the user, while each mobile communication device is made with a hardware GSM module with support for the SIM function, and the server of the processor center for providing video information and advertising material is made with the function of personal registration of the user of the wearable device demonstration of video information and advertising material, the phone number of his mobile communication device and the user's current account number with the assignment of a unique identification number to him to access the specified server and connect through the application in his mobile communication device to the traffic of the information material after specifying the time of demonstration of the received information material in the mode constant user movement or in the user movement mode with short stops or in the stationary location mode, and the specified server is executed with the The possibility of realizing the function of monitoring the user's location or moving him to the phone number of his mobile communication device and transferring remuneration to the user's current account number or the phone number linked to this account after the time of demonstration of the received information material specified by the user.

These features are essential and are interconnected with the formation of a stable set of essential features, sufficient to obtain the required technical result.

The present invention is illustrated by a specific example of implementation, which, however, is not the only possible one, but clearly demonstrate the possibility of achieving the required technical result.

FIG. 1 shows a block diagram of a network system for distributing information material to carriers of means of demonstrating this material.

According to the present invention, a new network-based system for distributing information material to carriers of means of displaying this material is considered. This system is based on the fact that recently, for example, backpacks, knapsacks or suitcases, equipped with a display displayed on the front side, have become widespread. Wearing a backpack is a modern fashion trend for young people who use this backpack not only as a means of carrying personal belongings (practically, there is a replacement of a classic bag or briefcase with a backpack in order to free up the hands that are used to control a phone or tablet or similar computerized means), but also as a means of expressing one's mood or to attract attention or like-minded people by showing on the display any picture or emoticon. In this case, the image can be selected from a wide range of pictures provided on the Internet in open access and download mode, or such a picture can be prepared by the user independently (for example, backpacks from PIX, US).

Regardless of the type of wearable item (bag, backpack or suitcase or case or item of clothing), either tablet-type displays are used, fixed in specially made pockets so that the display is facing outward, or LED lamps are embedded in the wall of the wearable item, forming a matrix that plays the role display. In terms of electronic filling, all solutions are practically the same. The wearable item itself has a pocket or slots for placing a battery and a processor unit with a Bluetooth-type receiver, which enables wireless communication between a mobile phone (smartphone, tablet, etc.) and the processor unit. At the same time, a special application is installed in a mobile phone (smartphone, tablet, etc.) that allows you to transfer a picture to the processing unit for its broadcast on the display. The application allows you to copy pictures from the Internet, create your own pictures, receive pictures from third parties and dynamically change the picture while it is displayed on the display.

It is precisely such people who carry such backpacks or bags or suitcases equipped with displays that belong to the category of youth, students (schoolchildren and students) who have not yet managed to get a permanent job, etc., that is, they belong to the category of constantly moving and moving in public human flow, are considered together with their backpacks or bags with displays (as an example) by the primary link of the advertising network system and its potential participants with the means of displaying video information and advertising material worn by these users.

The proposed system is considered using a backpack as an example.

This backpack 1 (Fig. 1), made of soft materials with a rigid frame or without a rigid frame, has, for example, a pocket on the outer wall 2 (not facing the user's back), which is made with the possibility of closing it and the front wall of which is made from transparent material. The display 3 of a multimedia device is inserted into this pocket or fixed in it, the main components of which are located inside the backpack in separate compartments (compartments) or in a common compartment (compartment). The display 3 is electrically connected to the processor unit 4 placed inside the personal item and connected to the power supply 5. The processor unit can be made in the form of a microprocessor board, which is a single-chip Bluetooth controller with an integrated processor that performs the functions of a processor and a signal receiving unit in wireless communication mode with a mobile communication device 6 (for example, a smartphone or tablet computer or other portable computerized communication device), which is, in essence, an information input-output device.

A Bluetooth microprocessor module means, for example, a Bluetooth chip CC2540 - a single-chip Bluetooth controller with an integrated processor that acts as a processor and signal transmission unit. Or, for example, AT76C551 - a single-chip controller designed to organize high-speed data transmission over a radio channel over short distances in the permitted ISM radio frequency range. AT76C551 contains a radio frequency processor. This processor performs all processing, including modulation and demodulation, of the Bluetooth digital stream. The device controls a transceiver and a predefined voice box. АТ76С551 contains the ARM7TDMI microprocessor core, which supports work with external and internal memory using a standard microprocessor interface.

A portable lithium-ion battery can be used as a power supply. To connect power to the multimedia device, there is a Start button located on it. The processor unit and the Bluetooth unit can be made not combined on one board, but as separate units. A block diagram of such a multimedia device is shown in FIG. 2. The modern element base of electrical components allows these elements to be made in a miniature design, in which their placement on the inside of the jacket or on the back of the outer wall of the backpack will not create inconvenience.

Thus, a universal mobile unit, as a carrier of advertising or other information, is a means of displaying video information and advertising material wearable by the user, made in the form of a personal item worn by the user, which is equipped with a multimedia device containing a display placed on the front wall of the personal item, electrically associated with a processor unit placed inside an item of personal use with a power supply unit configured to connect to an external source for providing video information and advertising material. In essence, the means of displaying video information and advertising material, worn by the user, is a mobile terminal with a previously unsettled route of movement and possibly stops and a social environment in which this movement takes place. The only thing that can be established exactly is that on the route of movement the carrier of advertising or other information has the movement of a relatively large number of people. With the increase in the number of carriers of advertising or other information, the number of people passed by these carriers increases exponentially.

A feature of the claimed system is also the use of a mobile communication device 6 (for example, a smartphone or a tablet computer or other portable computerized communication means), configured to transmit a signal in a wireless communication mode to the processor unit of the multimedia device made with the signal receiving unit. Today's handheld or portable communications such as cell phones, smartphones, etc. are constantly present in people accessories, equipped with a Bluetooth controller for close connection, having a phone number and a user's current account number linked to this number. In addition, as a standard in applications of such communication facilities, the use of GSM module 7 with support for the SIM function is provided to determine its location on the map or to configure information about the route of travel. Similarly, if the cell phone has a function of determining its location on the map (city plan, etc.), then this location can also be determined by external control means (identification by phone number). The hardware GSM module of a cell phone, like any other mobile device supporting the SIM function, is in the mode of continuous search for the most powerful and stable signal source. When the location of the subscriber changes, his mobile device is connected to the nearest cell tower, which ensures the most stable and uninterrupted connection. PLNET Mobile Device Locator locates your phone on a map to within meters. To do this, you just need to specify the subscriber number and activate the search.

Different mobile operators have services that you can connect and find out where a person is. The Beeline operator calls this service "mobile locator". To do this, you need to activate the service in the menu, select "find a subscriber", enter his cell phone, and take the phone of this person and confirm his consent. Then you can use it fully. The "Locator" service for the MTS operator works in the same way, you need to send a CMC with the phone number and the name of the owner of the phone, as he confirms the action, the CMC will come about the location of the person.

The system also contains a server 8 of the operator's processor center or a structure for providing video information and advertising material for its demonstration on the display of a demonstration tool worn by the user. This server 8 contains a base with advertising or other video material, which is provided by an interested party (structure - an advertiser) in order to promote their goods or advertise services. The operator or the structure for providing video information and advertising material receives from a third party the material to be advertised or distributed and payment for the implementation of the service, a part of which is accumulated in a separate account 9 and is spent as remuneration for the work performed to the carriers of the means of displaying this material.

The server 9 of the processing center for providing video information and advertising material is made with the function of personal registration through the login menu 10, for example, to the website of the processing center, the user of the wearable means of displaying video information and advertising material, the phone number of his mobile communication device and the user's current account number with the assignment of a unique identification number to access the specified server. After registration, the user, that is, a person who has a wearable with a display and a multimedia device, using his identification number, can connect via the application in his mobile communication device to the traffic of information material.

When connecting, the user enters his identification number, indicates that the hardware GSM module is turned on and gives his consent to determine its location (by receiving the CMC). After obtaining permission to determine the location, the processor server provides a menu with modes or conditions within which the demonstration of advertising or other video material should take place. For example, there are three options for such modes.

- mode of constant user movement;

- user movement mode with short stops;

- stationary location mode.

In this case, the user indicates the time during which he will demonstrate the received information material on his display.

The processing center confirms or corrects, depending on the need, the selected conditions for the demonstration of the material and, subject to the availability of the function of locating the user's location, and sends the content in the remote communication mode to the application on the user's communication means. After downloading this content, the server of the processing center receives a signal about the end of downloading files and a signal to start broadcasting the material.

The server 9 is configured to implement the function of monitoring the user's location (unit for monitoring the user's movement 10) or moving him according to the phone number of his mobile communication device. After the end of the broadcast time of the material, the cost of the performed service is calculated (in the calculation block 11 of the server) and the reward is transferred to the user's current account number or the phone number linked to this account.

The server communicates with the mobile communication device and vice versa either using the satellite 12 or using the repeaters 13, which corresponds to today's network systems for providing remote communication. Since any mobile phone is always tied to the repeater that is closest to it, the processing center has full ability to control the movement of the carrier of the means of displaying video information and advertising material and the fulfillment of the terms of the contract by the latter.

Taking into account the current trends in the distribution of mobile applications, the server can upload its application to the online store and advertise it with the ability to download on different sites. When downloading the application on the official website of the processor center, a page of the "Personal Account" type of the user is formed (formed after the official registration and the receipt by the user of a personal identification number), which saves the user's history and shows ad units that can be used for demonstration and the conditions for their demonstration. In this case, the entrance to the page of the site of the "Personal Account" type is possible not only from a mobile phone, but also, for example, from a stationary computer in order to form content to be displayed on the screen of a backpack or bag.

The screen on the backpack can show not only one full-fledged picture or video (advertisement), but several types of advertisements in separate windows on the general display field. Additionally, you can apply a creeping line as an addition to the material being demonstrated.

The present invention is industrially applicable and makes it possible to increase the efficiency of displaying dynamic video color graphics as advertising material on the surfaces of personal items. At the same time, efficiency is achieved by the fact that the carriers of the means of demonstrating this material are constantly in the stream of moving people and at the same time they themselves move in this stream.

Claims (1)

A network system for the distribution of information material to carriers of means of displaying this material, containing user-portable means for displaying video information and advertising material, each of which is a personal item worn by the user, equipped with a multimedia device containing a display placed on the front wall of the personal item, electrically connected to the placed inside an item of personal use, a processing unit with a power supply capable of being connected to an external source for providing video information and advertising material, characterized in that it is equipped for each means of displaying video information and advertising material worn by users with a mobile communication device capable of transmitting a signal in the mode wireless communication to the processor unit configured with the signal receiving unit and capable of receiving signals from the processor center server is provided video information and advertising material for its demonstration on the display of the demonstration means worn by the user, while each mobile communication means is made with a hardware GSM module with support for the SIM function, the server of the processing center for providing video information and advertising material is made with the function of personal registration of the user of the wearable means of demonstrating video information and advertising material, the phone number of his mobile communication device and the user's current account number with the assignment of a unique identification number for access to the specified server and connection through the application in his mobile communication device to the traffic of the information material after specifying the time of demonstration of the received information material in the mode of constant user movement or in the mode of moving the user with short stops or in the stationary location mode, and the specified server is configured to implement the function to monitoring the location of the user or his movement by the phone number of his mobile communication device and transferring the reward to the user's current account number or the phone number linked to this account after the time of demonstration of the received information material specified by the user.

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