RU2693635C1 - Method and system for performing online transactions using mechanism for generating discount codes - Google Patents

Abstract

FIELD: physics.

SUBSTANCE: invention relates to processing of digital data for implementation of transactions using a mechanism for generating discount codes. System comprises a server configured to: register a web resource of a merchant to generate discount codes, generate a token key for each registered web resource; primary and secondary validation of user requests using data identifying goods, for which a code is generated, generation of discount codes with fixation of time of their creation and transmitting them to a control module of the code of convenience to the merchant's web resource, which contains the discount code management module, configured to request the code on the server, displaying code and its subsequent use for transactions, receiving a user request for generating a code for the selected product, wherein the request comprises at least identifying information: Goods ID, web resource IP-address, user IP-address and time of request; transmitting user requests to a server and obtaining generated discount codes from the server and using said codes to perform transactions for acquiring the article.

EFFECT: technical result consists in improvement of security of transactions by generating codes only for authorized web resources of sellers and performing procedure for validation of generated codes for transaction session.

10 cl, 4 dwg

Description

TECHNICAL FIELD

[1] The claimed technical solution relates to the field of digital data processing for making transactions using the mechanism of generating discount codes.

BACKGROUND

[2] A solution is known to use digital discount codes (coupons, promotional codes) during the transaction procedure on the merchant's website (US20150106181, COUPONCABIN LLC, 04/16/2015). The well-known solution is to obtain data on the product selected by the buyer for the purchase, and the use of appropriate promotional codes for such goods, if they can be used depending on the conditions set by the payment system.

[3] The disadvantage of this approach is weak protection against fraudulent actions with digital coupons, which does not protect against reuse of unique coupons, or offering deliberately false information for a customer who does not offer a valid discount when performing a transaction using promotional codes.

DISCLOSURE OF INVENTION

[4] To solve the existing shortcomings, a method and system are proposed that implement the mechanism of generating discount codes through the verification procedure of a transactional session on the seller’s web resource, as well as registering and two-factor authorization of such resources in the service of generating discount codes, which eliminates the likelihood of providing false information to the client for receiving a discount in the transaction process for a given category of goods or applying a coupon code that is no longer valid within the framework specified No payment session.

[5] The technical result coincides with the solution of a technical problem and consists in ensuring the increased security of transactions using discount codes by generating such codes only for authorized web resources of sellers and following the procedure for validating the generated codes for a transactional session.

[6] The stated technical result is achieved due to the method of performing online transactions using the mechanism of generating discount codes, which contains the steps of:

- register the seller’s web resource on the server that provides the formation of discount codes, and in the registration process, for each web resource, at least the IP address of the seller’s web resource and at least one product ID are used to generate a discount code;

- create a token-key on the server for each registered web resource;

- activate on the web resource of the merchant the module of management of the discount code, which ensures the request of the code, the display of the code and its application for transactions;

- a user request of the said web resource is received for generating a discount code for the selected product using the module, said request comprising at least the following identifying information: the product ID, the IP address of the web resource, the user's IP address and the time of the request;

- transmit the said request to the server;

- carry out the primary validation of the received request using the token-key of the corresponding web resource and save the mentioned identifying information of the request;

- in response to the successful validation of the request, generate a discount code, record the code generation time and transmit the said code to the discount code management module for the seller’s web resource;

- fix the activation code using the above-mentioned module and carry out secondary validation of the code, which compares at least the activation time of the code;

- in response to successful validation, a code is applied and a reduced value of the product is displayed, displayed on the seller’s web resource;

- carry out the transaction for the acquisition of goods.

[7] In one of the particular embodiments of the method, at the stage of registering the seller’s web resource, for each product ID, the discount amount and / or its validity time and / or the condition for activating the code generation possibility are established.

[8] In another particular embodiment of the method, the discount code management module is asynchronously loaded from the server when the user initiates the transaction execution procedure on the merchant's web resource.

[9] In another particular embodiment of the method, the token-key is generated based on the unique secret key of the merchant's web resource generated by the server based on the IP address of the web resource.

[10] In another particular embodiment of the method, at the initial validation stage, the token-key is compared with the product ID for which the code generation was requested, with information on the server for the corresponding IP address of the seller’s web resource.

[11] In another particular embodiment of the method, at the stage of secondary validation, an additional comparison is made between the selected product ID, the IP address of the seller’s web resource and the user's IP address with the request information stored on the server.

[12] In another particular embodiment of the method, the discount code control module is a widget.

[13] In another particular embodiment of the method, the rules for activating the possibility of code generation are the product ID, the quantity of goods, the purchase amount, the time of the transaction, or a combination thereof.

[14] The stated technical result is also achieved due to the system of performing online transactions using the mechanism of generating discount codes, which contains:

server providing

- the registration procedure of the seller’s web resource to form discount codes; in the process of registering at the server, at least the IP address of the seller’s web resource and at least one product ID to form a discount code are stored and a unique token key is generated for each registered web resource;

- primary and secondary validation of user requests using data identifying at least the product for which the code is generated;

- generation of discount codes with fixing the time of their creation;

- transferring the generated codes to the discount code management module for the seller’s web resource;

merchant web resource containing a discount code management module that provides

- request the code on the server, display the code and its subsequent use for transactions;

- receiving the user's request to generate a discount code for the selected product, and the above request contains at least the following identifying information: the product ID, the IP address of the web resource, the user's IP address and the time of the request;

- transfer user requests to the server;

- obtaining the generated discount codes from the server and their use for transactions for the purchase of goods.

[15] In a particular implementation of the system, user requests are formed using user devices, which are: a computer, a smartphone, a tablet, or a game console.

DESCRIPTION OF THE DRAWINGS

[16] FIG. 1 presents a general view of the claimed system.

[17] FIG. 2 shows a flowchart of the registration process of the web resource of the seller on the server of the formation of discount codes.

[18] FIG. 3 shows a block diagram of the formation of a request for generating discount codes.

[19] FIG. 4 shows an example of a computer device that implements the claimed solution.

IMPLEMENTATION OF THE INVENTION

[20] FIG. 1 shows the general scheme of the system (10), which implements the claimed solution. The system (10) includes the user's computer device (100), the seller’s web resource (110), the request processing server associated with it (120), the management system for generating discount codes (130) associated with the CRM system (131) and database (DB) (132).

[21] The user's device (100) may be a personal computer, laptop, smartphone, tablet, game console, etc. With the help of the device (100), access to the Internet should be provided to interact with the seller’s web resource (110) to initiate and carry out the transaction procedure, in particular, the acquisition of the product and / or service (112) selected by the user (100).

[22] The seller’s web resource (110) is a website on the Internet or a specialized software application that selects and purchases goods and / or services (112) using a user device (100), for example, an application such as Pandao, AliXpress, Yandex Taxi, etc.

[23] The web resource server of the seller (120) provides processing of information flows between the management server of the formation of discount codes (130) and user requests (100), and also provides management of the web resource directly (110) to ensure the functionality of online sales of goods and / or services (112).

[24] CRM - system (131) is a panel of interaction with the seller’s web resource (110), in particular, using the system (1311), the necessary functionality is implemented for managing and generating discount codes for subsequent transactions. The CRM system (131) is connected by means of the server (130) to the database (132), which stores information about trusted web resources (110) for generating codes and the accompanying identification information of the mentioned web resources (110).

[25] Seller’s web resource (110) contains a module for generating discount codes (111), which is a graphical interface element, for example, a widget that allows you to receive and process user interaction to activate the function of requesting the formation of a discount code and display it in the module (111 ) and use in the transaction process to obtain a discount on the user selected (100) product and / or service (112).

[26] FIG. 2 shows the registration process (200) of the seller’s web resource (110) on the server (130) for the formation of unique discount codes used in the transaction process.

[27] Hereinafter, the term "discount code" will be understood as digital information that forms a unique sequence of characters corresponding to a specific record in the database (132) of the server (130), in response to the use of which changes are made to the transaction parameters on a web resource seller (110) in terms of reducing the cost of the selected product and / or service (112) by the user (110) for their purchase. The term “discount code” also refers to promotional codes, digital coupons, loyalty programs, bonus promotions, and other types of data that directly or indirectly affect the transaction process.

[28] In the first step of registering a web resource (201), the web resource server (120) transmits identifying resource (110) information to the discount code generation server (130). Such information is the IP address of the web resource (server 120) and the site domain.

[29] In the next step (202), the server (130) generates a secret key for activating the module of the formation of discount codes (111) on the web resource (110). The secret key is recorded in the database (112) with reference to the information identifying the web resource (110) specified in step (201). The Secret Key is generated and stored in the CRM system (131) for subsequent integration of the discount code and interaction with the server API (130).

[30] Next, in step (203), the module (111) is configured in order to specify one or several product IDs and / or services (112) for which the formation of discount codes will be performed. Also in the process of setting up the module (111) on the server (130), the rules can be bound and the duration of such codes, the amount of the discount provided by the code. For example, activation of the function of generating a discount code when selecting a specific category of goods at a given time interval, date, etc., the amount of purchase of goods, switching to a web resource (110) using a certain hyperlink, etc.

[31] When the module (111) is configured in step (203), the appearance of the module (111) can also be configured for its position on the web resource (110) or the principle of activation.

[32] The generated module configuration data set (111), created in step (203), is stored in the CRM system (131) and a link to the asynchronous loading of the module (111) on the merchant's web resource (110) is created for them.

[33] Based on the created set of information in step (203), a unique token key (204) is created for the registered web resource of the seller (110), which is used to activate the generation of discount codes through the server (130) in response to requests initiated by the module (111).

[34] The token - the key allows you to send all requests to the server API (130). The token key is unique for each module load (111). The token-key can be one-time or reusable for the selected type of product, product group or service (112).

[35] FIG. 3 shows the method (300) of the request for the formation of a discount code using the module (111).

[36] In the first step (301) when selecting a product and / or service (112) by a user (100), the web resource (110) sends via the server (120) information about the product ID to the server of discount codes (130) to check the possibility use of discount codes for the transaction procedure. A user choice is a transition through the web resource interface (110) to activate the procedure for purchasing the selected item (112), for example, when you go to the “Basket” site tab, which displays the item selected by the user (100) and its value.

[37] In step (302), the conditions for loading the code generation module (111) are checked based on the data transmitted from the web resource (110) to the server (130). If the product ID is not in the database (132) for this web resource (110), then the module (111) is not loaded.

[38] When at least one ID in the database (132) for this web resource (110) is found (303), the module is loaded (111) and displayed on the seller’s web resource (110). The download occurs in asynchronous mode by the web resource server (120) by the link received in response to a request from the server (130). The link is provided when the corresponding web resource is verified when a token key is requested from the web resource server (120).

[39] Using the server API token (130) saves the time of the request received from the server of the web resource (120), which is used to further validate the validity of the application of the discount code.

[40] In the case if the product ID transmitted in the request from the web resource (110) is in the product list for the specified resource (110) in the CRM system (131) MIC, or a subsequent request has been created before the specified time threshold ( in 15/30/45 sec, etc.), or several requests for loading the module (111) were made at regular intervals, then returns an error to the server API (130) and does not send a link to download the module (111) to the web -resource seller (110).

[41] If the link to the loading of the code generation module (111) is successfully requested and displayed on the seller’s web resource (110), the identification information is stored, in particular, the IP address of the user (100) participating in the transactional session and the web ID resource (110), which is recorded in the database (132). The ID web resource of the seller (110) is created when it is registered on the server (130) and the corresponding entry is formed in the CRM system (131).

[42] Next, the user (110) in step (304), using the interaction with the module (111), makes a request to generate a discount code to complete the transaction. The interaction can be carried out by activating an element of a graphical user interface, for example, a button, or in response to a swipe motion through a graphical interface, activation of an icon, etc.

[43] When receiving a user request for the formation of a discount code, the module (111) sends the request through the web resource server (120) to the server (130) to generate a discount code.

[44] In step (305), the server (130) checks the incoming request for generating a discount code, during which the module first validates the status of the module (111) by comparing the token-key, the timestamp of the request (Timestamp) and product ID for whose discount code is being requested. Upon successful validation, at step (306) the code is generated using the server (130) and the time of its creation is written to the database (132).

[45] In step (307), the discount code generated by the server (130) is transmitted to the module (111) of the merchant's web resource (110). When creating a discount code, the time is set for it to use it when making an online transaction on the merchant's web resource (110). The discount code is displayed in the module (111) and can be copied by the user (100) to the clipboard for further use, or can be applied directly in the module (111) using interaction, for example, with a signal interface button or when switching to a web resource (110) in the transaction mode.

[46] When a user (100) uses the code in step (308) during the transactional session, the activation of the discount code is fixed in the module (111) for the selected product and / or service (112), and then the second validation is performed to verify it of reality.

[47] In the code validation step (309), after applying it to a transactional session, several parameters can be checked. The main parameter to check is the time interval between the timestamp of the generation of the discount code and the timestamp of its use, for example, more than 10 seconds and less than 60 minutes (ranges may vary depending on the system settings).

[48] Additionally, in step (309), the user's IP address (100), the web resource ID (110) and his IP address are checked. If these parameters coincide with the data previously stored in the database (132), then the discount code is valid and its application is performed at step (310). The transaction amount on the merchant resource (110) is reduced by the figure stored in the CRM system (131), which corresponds to the discount code and is displayed for further confirmation of the transaction.

[49] In one of the examples, the seller’s web resource (110) can be a software application for ordering services such as taxi services (Yandex Taxi, Uber, Gett), navigator (Yandex Navigator, ProGorod, Garmin, iGO), and so on. .P. The application (110) may be associated with a list of marketplaces (shops, beauty salons, etc.) participating in the service delivery program using discount codes.

[50] In this case, when registering the seller’s resource (110), information about the trading floors for which the user (100) interacts with the web application (110) is additionally recorded in the database (132).

[51] The module for generating the promo code (111) (hereinafter referred to as the Widget Promocoder) generates discount codes for the trading platforms registered in the database (132). Formation of discount codes can be carried out on the basis of the coordinates of the user's location (100) when comparing the server's (130) algorithm of the user's device (100) proximity to the marketplace, registered in CRM (131), for selling goods using promotional codes.

[52] For each trading platform, the main identifying information of the trading platform (site ID, site address, product ID, GPS coordinates of the location of the site) is recorded in the database (132). For one or several product IDs (group of goods), a parameter (size) of a discount is set for their subsequent purchase using a discount code. For each ID of the trading platform, the server (130) creates a unique secret key, on the basis of which a key token is subsequently formed to validate the discount codes.

[53] The widget (111) provides a request for generating a promotional code when interacting with a navigator application when plotting a route. The user (100) when building a route receives a notification from the widget (111), which offers a list of marketplaces and product categories that can be purchased at a discount.

[54] The server (130) compares the coordinates of the end point of the route with the coordinates of the marketplaces, the information about which is stored in the data on the final point of the route from the navigator application (for example, Yandex Maps, Google Maps, 2GIS, ProGorod, etc.). CRM-system (131), and generates information for display to the user (100) about nearby marketplaces. Additionally, information can be displayed on the distance from the end point of the route to the mentioned trading floors.

[55] When the user (100) selects the trading platform in the application (110), the Promoder widget (111) creates a request to generate a promotional code. The request is transmitted to the server and contains the token-key, the server (130) generates a message that is transmitted to the user's device (100) through the application (110) and contains information about the point of sale, the promotional code for receiving a discount (QR code, character code, and .P.).

[56] The message can be a push notification or an SMS message with a link to download the code. The link to download the code is valid for a limited time, which is set in advance when the trading platform is registered in the system. The push notification is displayed on the device screen (100) and when activated, displays to the user various trading platforms in which it is possible to purchase products using discount codes. The category of products participating in promotions using promotional codes may also be displayed.

[57] After receiving the message with the discount code, the user (100) presents it at the checkout of the corresponding point of sale for the purchase of goods and / or services (112) at a discount. At the point of sale, the code is validated to complete the transaction using it.

[58] Validation includes sending from the merchant's device (cash terminal or other computer device) a request to the server (130) to confirm the validity of the promotional code transmitted to the client device (100).

[59] The validation request can be transmitted via IP protocol via the Internet, or via SMS service. When the user presents (100) a graphical version of the code, for example, a QR code, the seller performs its scanning, in response to which a URL-encoded URL link to the server API (130) is accessed. When sending a promotional code in an SMS message by a user (100) to the seller, it is then sent by sending the information contained in it through the above-mentioned SMS service.

[60] The server (130), receiving a request for validation of a promo code generated for the user, processes it, checks the validity of the code and sends a confirmation (or an error) to the seller’s device.

[61] In case of successful validation of the promo code, it is activated on the seller’s device and then used in the transaction when the user purchases (100) the relevant goods and / or services.

[62] The stated solution, when integrated with applications, can also provide functionality for automatic routing when selecting an appropriate marketplace that ensures the execution of a transaction using a promotional code.

[63] FIG. 4 shows an example of a computer device (400) with which the claimed method and system is implemented. In the general case, the device (400) provides the execution of operations necessary for the implementation of the transaction process using discount codes.

[64] The device (400) contains one or more processors (401), executable instructions stored in random access memory (RAM) (402) and / or read-only memory (ROM) (403). As a ROM (403), for example, a hard disk (HDD), solid-state drive (SSD), flash memory, optical drives (CD / DVD / Blue-Ray), raid array, etc. can be used.

[65] The device (400) contains a standardized set of information input / output interfaces (404), for example, USB, COM, LPT, Lightning, PS / 2, Fire Wire, Jack Audio, etc. The user interaction with the device (400) is provided by various input / output devices (405), for example, a display, a touchscreen display, an electronic ink display, a speaker, a keyboard, a touchscreen keyboard, a touchpad, a trackball, a projector, a camera, a joystick, a microphone and etc.

[66] The device (400) also contains a network device (406), which is intended to provide data transmission over network protocols. As a device (406), for example, an Ethernet card, a Wi-Fi module, an NFC module, a Bluetooth or BLE module, a GSM / GPRS / LTE / 5G modem, an optical communication module, a satellite data transmission module, etc. can be used.

[67] The device (400), depending on its type of execution, may additionally contain a receiver of GNSS satellite signals (GPS, GLONASS, Magellan, etc.).

[68] It is obvious to a specialist that the examples of implementing the stated solution presented in these materials are preferable and do not limit other, particular variants of its implementation.

Claims (30)

1. The method of performing online transactions using the mechanism of generating discount codes, comprising the steps of: register the seller’s web resource on the server that provides the formation of discount codes, and in the registration process, for each web resource, at least the IP address of the seller’s web resource and at least one product ID are used to form a discount code; create a token-key on the server for each registered web resource; activate, on the merchant's web resource, the discount code management module that provides the code request, the display of the code and its application for transactions; receive a request from a user of the said web resource to generate a discount code for the selected product using the module, said request comprising at least the following identification information: the product ID, the IP address of the web resource, the user's IP address and the time of the request; transmit the said request to the server; perform the primary validation of the received request using the token-key of the corresponding web resource and save said identifying information of the request; in response to the successful validation of the request, generate a discount code, record the code generation time and transfer the said code to the discount code management module to the seller’s web resource; they fix the activation of the code with the help of the mentioned module and carry out the secondary validation of the code in which at least the time of activation of the code is compared; in response to successful validation, the code is applied and a reduced value of the product is displayed, displayed on the seller’s web resource; carry out a transaction for the acquisition of goods. 2. The method according to claim 1, in which at the stage of registering the seller’s web resource, for each product ID, the discount amount and / or its validity time and / or the condition of the rule for activating the code generation feature is established. 3. The method according to claim 1, wherein the discount code management module is asynchronously downloaded from the server when the user initiates the transaction execution procedure on the merchant's web resource. 4. The method of claim 1, wherein the token key is generated based on the unique secret key of the merchant's web resource generated by the server based on the IP address of the web resource. 5. The method according to claim 1, wherein during the initial validation step, the token-key is compared with the product ID for which the code generation was requested, with information on the server for the corresponding IP address of the seller’s web resource. 6. The method according to claim 1, wherein, at the stage of secondary validation, an additional comparison of the selected product ID, the IP address of the merchant's web resource and the user's IP address with the request information stored on the server is carried out. 7. The method according to claim 1, wherein the discount code control module is a widget. 8. The method according to claim 2, in which the rules for activating the ability to generate a code are the product ID, the quantity of goods, the amount of the purchase, the time of the transaction or a combination thereof. 9. The system for performing online transactions using the mechanism of generating discount codes, containing: server providing: The registration procedure for the seller’s web resource to form discount codes, and in the process of registering at the server, at least the IP address of the seller’s web resource and at least one product ID to form a discount code are stored and a unique token key is generated for each registered web -resource; primary and secondary validation of user requests using data identifying at least the product for which the code is generated; generation of discount codes with fixing the time of their creation; transferring the generated codes to the discount code management module for the seller’s web resource; merchant web resource containing a discount code management module providing: request of a code on the server, display of a code and its subsequent application for transactions; receiving a user request to generate a discount code for the selected product, and said request contains at least the following identifying information: product ID, IP address of the web resource, user IP address and request time; sending user requests to the server; receiving the generated discount codes from the server and their use for transactions for the purchase of goods. 10. The system according to claim 9, in which user requests are formed using user devices that are: a computer, smartphone, tablet or game console.

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