RU2505866C2 - Creating and operating demonstration and advertising expositions - Google Patents

Abstract

FIELD: physics.

SUBSTANCE: method of mounting advertising material to faces of revolving prisms of an advertising structure is characterised by that an advertising image is formed by printing on a bearing sheet surface, said image having the size of the available advertising area on the revolving prisms. The prepared advertising image is placed on faces of revolving prisms, wherein preparation is carried out by laminating the bearing sheet surface while ensuring density of the laminating layer from 80 to 120 mcr, cutting the laminated surface with the image into strips with width of 98-99 mm and marking the cut strips in the order of the sequence of cutting the bearing sheet surface of the advertising field. Rolls are formed from the cut and marked strips; one or more rolls are successively placed in a cylindrical container with a centre rod and a longitudinal through-recess on the edge of the side wall, while releasing outside the free end of the advertising strip of the corresponding roll through the side recess of the cylindrical container. The container with rolls of strips delivered to the point of mounting is placed on a fixing means; the free end of the advertising strip of the corresponding roll is directed into corresponding guides of a removable panel and the advertising strip is moved on the guides; upon completing the mounting of the next advertising strip in the guides, the end portion of the advertising strip is set down, while leading it outside the lower limiter on the outer face of the prism.

EFFECT: avoiding damage to advertising materials.

7 dwg

Description

The proposed solution relates to advertising methods and can be used for advertising goods and services, social advertising on large-format advertising media with the dynamic supply of advertising materials and the rapid replacement and / or adjustment (editing) of advertising materials.

Known technical solution described in the application No. 2008118411, publ. November 20, 2009, which characterizes the method of distributing advertising information, which provides for the production of a flat media of advertising information containing printed graphic and text information advertising goods and / or services and made in the form of business cards of an individual advertiser placed in a device installed at an optimal height, convenient for the consumer when using the card delivery mechanism from the device. Additionally, they provide extended information about the goods and / or services of the same advertiser on a flat medium, which is placed inside a vertical hollow panel, covered with a lid of transparent material, and brief advertising and personal information of the advertiser is placed on business cards, while the device for issuing business cards also mounted on a vertical plane, next to a medium containing extended information.

The known method is complex, time-consuming, does not allow you to dynamically present one (variable) or several advertising topics on the same area and control the entire cycle of preparation, placement, maintenance and removal / replacement of advertising.

In addition, from the prior art there is a known method of attaching advertising material to the faces of prisms, in which the fixing or replacement of an advertising image is done by dismantling removable plates with outdated information and installing other plates with new information. During dismantling, the removable plate is displaced upward so that the recesses on the bent parts of the protrusions are located opposite the engagement elements, and the lower end of the plate is moved in the direction from the prism until the upper engagement element is released. In this case, the removable plate without bending is located at an angle of about 20 ° to the plane of the prism face, while remaining in a state of engagement with the protrusion of the upper flange. Further, the plate is shifted down to the state where the protrusion of the removable plate disengages from the protrusion of the upper flange. When mounting another removable plate with new information, it is oriented along the edge of the prism with an inclination of about 20 ° to its plane. Combining the protrusion of the removable plate with the longitudinal grooves on the verge of the prism above the upper engagement element, the plate is displaced upward so that its protrusions engage with the protrusions on the upper flange. Further, decreasing the angle of inclination of the plate, it is displaced upward until the notches on the protrusions coincide with the engagement elements and, pressing the plate against the prism, it is displaced downward to the bottom flange. The bevels on the engagement elements interact with the protrusions of the removable plates, providing reliable engagement in cases where the plate is not tightly pressed against the surface of the prism or has a slight deflection. In order to improve manufacturability, the engagement elements 6 can be stamped directly on the prism. The protrusions on the engagement elements (in the form of patch plates) serve as stops and limit the upward displacement of the plates when they are dismantled. Moreover, at the moment of stop of the protrusions on the plates in the protrusions on the engagement elements, the recesses on the protrusions are placed opposite the engagement elements, and the plate is freely removable (see RF patent No. 55189, published on July 27, 2006).

The disadvantages of this method are also that it is complex, time-consuming, in addition, when fixing advertising material to prisms, there is a high probability of damage.

The objective of this technical solution is to eliminate the above disadvantages.

The technical result consists in simplifying the method, reducing its complexity and eliminating damage to advertising materials fixed to the surface of the prisms.

The technical result is ensured by the fact that the method of attaching advertising material to the faces of the rotating prisms of the advertising structure is characterized in that they create by printing on a bearing sheet surface, an advertising image to fit the size of the available advertising space on the rotating prisms. The prepared advertising image is placed on the faces of the rotary prisms, and the preparation is carried out by laminating the bearing sheet surface with a density of the laminating layer from 80 to 120 microns, cutting the laminated surface with the image into strips 98-99 mm wide and marking the cut strips in order in the carrier cutting sequence sheet surface of the advertising field. In this case, rolls are formed from cut and marked strips by folding the strips with their faces inward. One or more rolls are sequentially placed in a cylindrical container with a central shaft and a longitudinal through slot on the generatrix side wall, leading the free end of the advertising strip of the corresponding roll through the side slot of the cylindrical container to the outside. A container delivered to the installation site with rolls of strips is placed on the fixing means formed on the employee’s belt. The free end of the advertising strip of the corresponding roll is placed outside into the corresponding guides of the removable panel and the advertising strip is advanced with slipping along the guides. Upon completion of the placement of the next advertising strip in the guides, the end section of the advertising strip is placed downward, leading it behind the lower limiter on the outer edge of the prism to prevent spontaneous sliding down of the installed advertising strip.

The essence of the present invention is illustrated by the following illustrations:

Figure 1 shows a General view of the advertising structure;

Figure 2 is a section aa;

Figure 3 - shows a container for rolls of removable strips side view;

Figure 4 - shows a container for rolls of removable suckers top view;

Figure 5 - displays the lower supporting surface, a removable panel and guide elements, side view, section; positions marked:

Pa 6 - lower supporting surface, removable panel and guide elements, top view, section;

Figure 7 is a photo, a General view of the lower section of the set of prisms, the supporting surface, the guide elements, the inserted strip.

The illustrations show the following features:

1 - case in the form of a frame

2 - plane-parallel axis for rotary prisms 3

3 - a series of rotary prisms

4 - shaft

5 - friction clutch (safety)

6 - drive

7 - advertising strips

8 - through groove

9 - the central core

10 - lower support

11 - rolls of advertising strips

12 - means for attaching and holding the container

13 - removable panel

14 - vertical elements (guides)

15 - lower edges

16 - upper edges

17 - restrictive stops advertising strips

18 - shelves of vertical elements (guides)

19 - container for rolls

20 - lower support.

The method is as follows.

Create an advertising image according to the size of the advertising area;

The created image is laminated, mainly the reverse side that does not contain the image;

Cut the laminated image into stripes;

Mark (index) the cut strip 7 in the cutting order;

Rolls 11 are formed from strips;

The rolls 11 are sequentially placed in a cylindrical container 19 with a central rod 9, leaving the free end of the strip of the corresponding roll brought out through the through slot 8 in the container;

Deliver the container to the place of installation of the advertising image;

A container 19 is placed with rolls 11 of strips 7 on the employee’s belt or on the billboard body by means of accession 12;

The outside free end of the strip of the corresponding roll 11 from the bottom is brought into the corresponding guides of the outer edge of the intended rotary prism and the strip is advanced upward;

When the next strip ends, the final section is set down, leading behind the lower limiter 17 to prevent spontaneous slipping down the established advertising strip 7;

Each strip, when slipping into the prism, is reliably held laterally along the entire length by guide-holding elements.

In the working position, the rotary prisms 3 are rotated so that one of their faces - "N" (see figure 2) is turned in one direction and forms a plane on which the corresponding image is applied.)

The advertising design contains a case in the form of a frame - 1, mounted in the frame on plane-parallel axes - 2 information elements in the form of a series of rotary prisms - 3 (for example, trihedral), a shaft - 4, mounted opposite the axes of the same name - 2 rotary prisms - 3.

The main advantages of the proposed solution.

There are no heavy loads: rolls of 11 laminated strips are easily transported to the location of the billboard without the risk of damaging the image. The strips slip into prisms in seconds, providing low labor intensity and simplicity of the method.

The advertising poster is mounted without glue: the laminated strips 7 are easily installed and removed from each prism and can be reused in a repeated advertising campaign.

In addition, special equipment is not required, and there is no need to remove or install prisms.

The essence of the present method is illustrated by the following example.

The advertising image is printed in a printing house on paper intended for gluing on advertising billboards installed on city streets. It is printed in the form of segments, as a rule, it is an established standard 1.2 m × 1.5 m (for the size of the advertising structure 3 × 6 meters) for a total of 10 segments, after the arrival of posters for production they are glued together in two segments and get 5 segments with a size of 1.2 × 3 meters and as a result receive integral segments 1.2 × 3 m.

The next stage is the lamination of segments 1.2 × 3 m., 5 pcs. Lamination is done on the wrong side, which allows to reduce the cost of the process (the laminate is 2 times smaller) and increases sliding when the advertising strips 7 are pushed onto the plane of the prism, and also in bad weather conditions does not allow paper to stick to the surface of the prism. Typically, an advertising campaign lasts 1 month (meaning the exposure of the picture), so laminating on the one hand is the most optimal, but when exposing the picture for 6 months or more, applying a laminate on both sides is recommended, and an anti-reflective laminate is applied to the front side.

The density of the laminating layer is 80-120 microns (preferably 80 microns). The strips are rolled into rolls facing inward to ensure image safety.

Cut the poster on a special table equipped for cutting into strips, 98-99 mm wide. Each bar is numbered according to the sequence of cutting the whole image.

The strips are rolled into rolls sequentially by numbering of 5 pieces each, placed in a cylindrical container with a central rod and a longitudinal through slot on the forming side wall, leading the free end of the advertising strip of the corresponding roll through the side slot of the cylindrical container to the outside. A container delivered to the installation site with rolls of strips is placed on the fixing means formed on the employee’s belt. The strips are inserted into the guides 14 of the trihedral prism, pulled up along the guides.

The lower section of the strip is inserted into the latch-stopper 17 on the plastic triangle, on which the prism stands. The strip is securely fixed with its help.

When changing the image, first remove the previous image in strips, and then attach another.

Claims (1)

The method of attaching advertising material to the faces of the rotating prisms of the advertising structure, characterized in that they create by printing on the supporting sheet surface an advertising image to the size of the available advertising space on the rotating prisms, place the prepared advertising image on the faces of the rotating prisms, the preparation being carried out by laminating the bearing sheet surface with providing a density of the laminating layer from 80 to 120 microns, cutting the laminated surface with the image into strips with a width of 98-99 mm and marking the cut strips in order in the sequence of cutting the bearing sheet surface of the advertising field, while forming rolls from cut and marked strips by folding the strips facing inward, one or more rolls are placed in series in a cylindrical container with a central core and a longitudinal through the slot on the forming side wall, leading the free end of the advertising strip of the corresponding roll through the side slot of the cylindrical container to the outside, place a container with rolls of strips attached to the installation site on the fixation tool formed on the employee’s belt, insert the free end of the advertising strip of the corresponding roll located on the outside into the corresponding guides of the removable panel and advance the advertising strip along the guides when the next advertising strip is placed in the guides, the end section the advertising strip is placed downward, leading it behind the lower limiter on the outer edge of the prism to prevent spontaneous slipping down the established advertising strip.

Images