RU2491768C1 - Method and system of teasers distribution to users of mobile communication networks - Google Patents

Abstract

FIELD: radio engineering, communication.

SUBSTANCE: in the method of teasers distribution to users of mobile communication networks, at first a teaser is sent to a user terminal, at the same time the teaser contains a variable part and an invariable part. Then the teaser is saved in the archive of teasers on a SIM-card of the user terminal. Upon completion of a paid action by the user, the teaser is displayed to the user terminal screen. The user is provided with facilities of content provision confirmation and rejection of content receipt. The archive of teasers is updated, at the same time for each teaser stored in the archive only a variable part of the teaser is changed.

EFFECT: possibility to optimise operation of services of interactive messages and to reduce load at equipment used for transmission of teasers.

10 cl, 4 dwg

Description

Technical field

The invention relates to the field of distribution of information messages to subscribers of mobile communication networks.

State of the art

Currently, in GSM / UMTS standard cellular networks of the 2G / 2.5G / 3G generations, ICB (Interactive Cell Broadcast) technology is used to create interactive services based on automatically pop-up text messages containing a response menu.

In particular, such services can serve as an example of such ICB services, such as:

MTS News service in the MTS of the Russian Federation;

Service "Chameleon" in the Beeline of the Russian Federation;

Service "Kaleidoscope" in the Megaphone of the Russian Federation.

The ICB technology used in these services has a number of significant drawbacks due to objective limitations and features associated with the operation of Cell Broadcast transport:

ICB solution does not work on 3G networks.

There are almost no phones on the market that support CellBroadcast technology on 3G networks.

Constant integration with the Operator's radio subsystem is required to ensure full broadcasting of teasers.

All BSC / RNCs on the Operator network must support CellBroadcast.

Low level of service personalization for the subscriber.

Primitive and inefficient logic for displaying teasers on the phone screen.

The purpose of the present invention is to create new interactive services, in their perception by the subscriber very close to the existing ICB services, but due to the rejection of Cell Broadcast transport, respectively, from its shortcomings.

Thus, in the proposed solution:

The service of providing users with information messages is visually similar to ICB services;

A debugged P2P transport is used to deliver teasers to the subscriber (SMS, USSD);

A powerful server-side CRM logic is used on the platform side to automatically personalize the service for each subscriber (“Personal Mix” logic);

The service is fully compatible with any 2G / 3G networks and phones;

There is no need to integrate the service platform with the Operator's radio subsystem;

Teasers are displayed on the phone’s screen only at the most suitable times (at the end of a call or after sending SMS / MMS);

The probability of delivering teasers to the subscriber is much higher than in ICB solutions.

SUMMARY OF THE INVENTION

In one embodiment of the invention, in a method for distributing teasers to users of mobile networks, a teaser is first transmitted to a user terminal, the teaser comprising a variable part and an unchanged part. Then the teaser is saved in the teaser archive on the SIM card of the user terminal. At the end of the user’s paid action, a teaser is displayed on the screen of the user's terminal. Provide the user with means to confirm receipt of content and to refuse to receive content. The archive of teasers is updated, while for each teaser stored in the archive, only the variable part of the teaser is replaced, i.e. when updating, old parts are deleted, replacing them with new ones.

In the particular case of the invention, the following operations are additionally performed: receive confirmation of receipt of content from the user; send a request for content; send the ordered content to the subscriber's terminal.

In another particular case of the invention, statistics are collected for personalization of the service for each user choosing to receive or refuse to receive content.

In another particular case of the invention, the update of the archive of teasers is carried out by sending service SMS messages that are invisible to the user.

In a second embodiment of the invention, the distribution system of teasers to users of mobile communication networks comprises a server platform of a service for providing services and a user terminal. The server platform of the service rendering service is configured to transmit a teaser to a user terminal, while the teaser contains a variable part and an unchanged part. The user terminal is configured to save the teaser in the archive of teasers on the SIM card, display the teaser on the screen at the end of the user’s paid action, provide the user with means to confirm receipt of content and refuse to receive content, update the archive of teasers, for each teaser stored in the archive , only the variable part of the teaser is replaced, i.e. when updating, old parts are deleted, replacing them with new ones.

In the particular case of the invention, the user terminal is further configured to receive confirmation from the user of the receipt of content, send a request for content.

In another particular case of the invention, the server platform of the service rendering services is additionally configured to send the ordered content to the subscriber terminal.

In another particular case of the invention, the server platform of the service delivery service is additionally configured to collect statistics to personalize the service delivery service each time a user selects to receive or refuse to receive content.

In another particular case of the invention, the server platform of the service rendering service is additionally configured to transmit service SMS messages that are invisible to the user to update the archive of teasers.

In another particular case of the invention, the transfer of teasers and content from the server platform of the service for providing services to the user terminal is carried out using the equipment of a telecom operator.

The present invention allows to optimize the operation of interactive messaging services by displaying a teaser on the screen of the subscriber's terminal only at the most suitable times (at the end of the call or after sending SMS / MMS). By updating only the variable part of the teaser, the required number of service SMS is reduced to update the archive of teasers, which reduces the load on the equipment used to transmit teasers.

Brief Description of the Drawings

Figure 1 shows a user terminal with a teaser when a SIM applet is installed.

Figure 2 presents a block diagram of the system using a SIM applet.

Figure 3 presents the user terminal with a teaser without installed SIM applet.

Figure 4 presents a block diagram of the system without using a SIM applet.

Disclosure of invention

The invention will now be described with reference to the accompanying drawings. The functions and capabilities of the invention and its components described below, as well as their modes of operation, are intended to clarify the essence of the claimed invention and are not intended to limit the implementation of the invention only to the specific embodiments proposed.

In the further description, the client application applet (application-applet) located on the SIM card of the subscriber's terminal is referred to as the SIM applet.

Variants of using the invention involve the use of “triggers” to output an interactive message to the phone screen upon the fact that a subscriber has performed a paid action (end a voice call, send SMS / MMS). Triggers are embedded both in the logic of the client application (SIM applet), when paid events are monitored directly by the application installed on the phone or on the SIM card of the subscriber, and in the logic of the platform solution, which receives signals about the fact of a paid action from the Online Billing Operator platform for forced delivery of an interactive message (teaser) to the subscriber’s phone.

Description of the functions and capabilities of the SIM applet

The SIM applet is used for storing interactive messages (teasers) in its archive and for displaying them on the telephone display at the most suitable moments for this.

The SIM applet has a discrete structure for each archive cell, designed to store one interactive message (teaser), where to update the proposed content unit it is required to update only a small part of the teaser - its variable part. The main part of the teaser remains unchanged and does not require updating to change the unique content unit offered to the subscriber in the teaser (For example, a teaser with the content type “Video”, seen by the subscriber as: “Download the Madonna-Frozen video clip for 60 rubles with VAT”, will be it was transformed into another teaser with the same type of content by updating only its minimal component, namely the name of a unique unit of content, that is, by replacing only a small part of the teaser - “Madonna-Frozen” with “Rammstein-Du Hast” we get completely in the subscriber’s archive new teaser “Download the video clip Rammstein-Du Hast for 60 rubles with VAT”).

The archive of teasers on the SIM applet is updated using invisible service SMS (other known solutions use either Cell Broadcast or data transfer via WAP / GPRS for this).

The unique discrete structure of the archive of teasers allows you to optimize the required number of service SMS for updating the archive of teasers on the SIM applet — using one physical service SMS, up to three teasers in the subscriber’s archive are simultaneously updated. The structure of the service Update SMS contains the ID of the updated messages and their updated parts.

In this case, a clear separation of all teasers by type by their ID is assumed (for example, ID1 = “Weather Forecast”, ID2 = “Horoscope”, ID8 = “Music Video Clips”, ID17 = “Java Games”, etc.). The total number of such IDs by content types can be tens or even hundreds, and from them a set of a predetermined number of types (IDs), which is intended for a specific user, is formed on the server application side. Each teaser stored in the SIM applet’s archive begins with its ID; this is service and invisible information to the subscriber that allows you to accurately identify which part of which teaser you need to update when you receive the next update SMS.

Description of the functions and capabilities of the server platform of the service rendering service:

The server platform automatically analyzes the response of each user to teasers with different types of content by their ID, on the basis of which the system generates a “set” of a predetermined number of thematic teasers that is designed to be updated by a specific user.

The server platform provides the ability to remotely configure the moments and intensity of teaser shows for each subscriber - for example, either the fact of the end of a voice call, or only the fact of sending an SMS, or both facts can be used to show. The so-called “Omissions” of events - teasers can be displayed on the phone’s screen either for every given fact, or for every second, every fifth, tenth, etc. trigger trigger “end of call” or “send SMS” trigger.

The server platform provides the ability to remotely configure the sequence of output of teasers on the phone screen - for example, some teasers (by their ID) can be displayed more often or less often than others. This setting is also individual and can be set for each specific user.

All individual settings of the service for each specific user described above are stored in his personal profile in the database of the server platform of the service, and can be forcibly changed at any time.

The server platform provides a mechanism for adaptive distribution of invisible service SMS to update the archive of teasers for users - a special distribution logic monitors the load on the signal channels of the Operator and automatically adjusts the intensity of the distribution. That is, with an increase in the delay in receiving delivery notifications from the SMS center (SMS-C) (for example, when the busy hour arrives), the sending speed decreases, and with a decrease in the delay, the sending intensity automatically increases.

The server platform provides the ability to provide an interactive service similar in functionality and perception to users who do not have the corresponding application (applet) on the SIM card. We are talking about the use of control signals from various systems of the Telecommunications Operator (the IN-platform (Intelligent Network) of the Operator's platform for online charging, mainly for subscribers with pre-paid tariffs, the billing system of the telecom operator for charging subscribers, the Mobile Switching Center (MSC)), SMS-C, etc.) for sending profiled interactive messages to the user at the right time through a USSD session initiated by the Network Initiated USSD-push (USSD-NI).

The server platform provides the ability to synchronize with other service platforms and perform the functions of a single CRM system that manages the ecosystem of VAS services (that is, subscriber profiles in the server platform database can be updated by receiving additional information “from the outside”, and also be used to target services working on other platforms).

SIM applet usage mode and teasers delivery by SMS

In this mode (Fig. 1), after the subscriber completes the paid action, a teaser is displayed on the screen of the subscriber's terminal. The teaser contains full information about the proposed content, its cost, as well as graphical user interface tools that allow the user to receive content or refuse to receive it. When a user selects to receive content, depending on the type of content, the ordered content is delivered to the user via SMS, through an IVR portal (listening to voice information, melodies, etc.), via GPRS / WAP (direct file download, streaming, wap transition - a page with information, etc.), by USSD (text information, menu navigation, etc.). Each time a subscriber chooses to receive or refuse to receive content, statistics are collected to personalize the service.

At the same time, the service rendering service works as follows (Fig. 2).

First, the teaser is delivered to the subscriber’s terminal from the server service platform using the SMS center of the subscriber’s carrier. Then, upon completion of the paid action by the subscriber, the SIM applet displays a teaser on the screen of the subscriber's terminal, containing means of a graphical user interface that allow the user to receive content or refuse to receive it. When a user selects to receive content on the server platform of the service using the SMS center of the subscriber’s telecom operator, a request for receiving content is sent. Then, the ordered content is delivered to the subscriber terminal from the server platform of the service using the SMS center of the subscriber’s carrier.

Mode without using a SIM applet and delivery of teasers via USSD-push

In this mode (Fig. 3), after the subscriber completes the paid action, a teaser is displayed on the subscriber's terminal screen. The teaser contains full information about the proposed content, its cost, as well as a dialog box for ordering content in an open USSD session. At the same time, the user is provided with a graphical interface to select whether to receive content or refuse to receive it. When a user selects to receive content, the ordered content is delivered to the user via SMS. Each time a subscriber chooses to receive or refuse to receive content, statistics are collected to personalize the service.

At the same time, the service rendering service works as follows (Fig. 4).

The billing system of the subscriber’s carrier sends a signal that the subscriber has completed the paid action to the server platform of the service. Using the USSD center of the subscriber’s carrier, the server platform of the service sends a teaser to the subscriber’s terminal, which is displayed on the screen of the subscriber’s terminal. The teaser contains full information about the proposed content, its cost, as well as a dialog box for ordering content in an open USSD session. At the same time, the user is provided with a graphical interface to select whether to receive content or refuse to receive it. When a user selects to receive content on the server platform of the service using the SMS center of the subscriber’s telecom operator, a request for receiving content is sent. Then, the ordered content is delivered to the subscriber terminal from the server platform of the service using the SMS center of the subscriber’s carrier.

Personalization of service provision services

First, all types of services are offered to all new service subscribers with a certain frequency in order to find out their preferences.

Based on the real response of the subscriber to certain types of services, the composition of the services that are offered to him is automatically regulated - services that are not claimed by him are gradually removed and the services that are in demand are added.

Service IDs, whose teasers are currently stored in the archive of each SIM applet, are an integral part of the subscriber profile stored on the platform.

The automatic logic of selecting services for subscribers can be completely set on the server platform of the service of providing services and either be the same for all subscribers, or vary for different groups.

The subscriber profile is fully managed on the server side of the service delivery service platform, at any time the composition of services for any subscriber (groups of subscribers) can be changed forcibly.

Description of functions and capabilities of the server platform management interface:

Formation of a database of updates to interactive messages.

Formation of the base of individual profiles of subscribers.

Manage update options for interactive messages.

Manage SIM applet parameters.

Collection of statistics.

Management of the system of protection against unauthorized orders by non-standard devices.

To set the update parameters for interactive messages and SIM applet parameters, various modes can be implemented, including: individual (separately for each subscriber) and batch (for a group of subscribers).

The invention also implies the possibility of using the mechanism of "binding" interactive messages - teasers to any other VAS-showcases for their promotion. For example, when a user selects to receive content in a teaser, he can automatically be redirected to the SIM menu installed on his SIM card, or to the USSD portal, or to the WAP portal, or to the voice IVR portal, etc.

As the above-described user (subscriber) terminal, a standard mobile phone, PDA or tablet computer can be used, providing for the possibility of using a SIM card of a telecom operator.

The terminology used here is intended only to describe specific embodiments, and is not intended to limit the present invention to a specific example. As used herein, the singular forms are intended to include the plural forms as well, unless the context clearly indicates otherwise. It will be clear that the terms “contains” and / or “comprising”, “includes” and / or “including” and similar terms when used in this description, determine the presence of certain properties, integral units, stages, operations, elements and / or components but do not preclude the presence or addition of one or more other properties, whole, stages, operations, elements, components and / or groups thereof.

Although specific embodiments have been illustrated and described above, it will be apparent to those skilled in the art that instead of the specific embodiments shown, any configuration that is designed to achieve the same purpose and that the invention has other uses in other environments can be presented. This application is intended to cover any adaptation or variation of the invention. The following claims are in no way intended to limit the scope of the invention to the specific embodiments described herein.

Claims (10)

1. A method of distributing teasers to users of mobile communication networks, comprising stages in which
transmit the teaser to the user terminal, while the teaser contains a variable part and an unchanged part and the type of content, which is service information that allows you to accurately identify which part of which teaser needs to be updated;
save the teaser in the archive of teasers on the SIM card of the user terminal;
when the user completes the paid action, a teaser is displayed on the screen of the user terminal;
provide the user with means to confirm receipt of content and to refuse to receive content;
update the archive of teasers, while for each teaser stored in the archive, only the variable part of the teaser is replaced. 2. The method according to claim 1, characterized in that it further comprises the steps of receiving confirmation of receipt of content from the user; send a request for content; send the ordered content to the subscriber's terminal. 3. The method according to claim 1, characterized in that each time a user chooses to receive or refuse to receive content, statistics are collected to personalize the service. 4. The method according to claim 1, characterized in that the update of the archive of teasers is carried out by transmitting service SMS messages that are invisible to the user. 5. The distribution system of teasers to users of mobile networks, containing
a server platform of a service rendering service configured to transmit a teaser to a user terminal, wherein the teaser contains a variable part and an unchanged part and a type of content that is service information that can accurately identify which part of which teaser needs to be updated; and
a user terminal configured to
save the teaser in the archive of teasers on the SIM card,
display a teaser on the screen when the user completes the paid action,
provide the user with means to confirm receipt of content and to refuse to receive content,
update the archive of teasers, while for each teaser stored in the archive, only the variable part of the teaser is replaced. 6. The system according to claim 5, characterized in that the user terminal is further configured to receive confirmation of receipt of content from the user, send a request to receive the content. 7. The system according to claim 6, characterized in that the server platform of the service rendering services is additionally configured to send the ordered content to the subscriber terminal. 8. The system according to claim 6, characterized in that the server platform of the service delivery service is additionally configured to collect statistics to personalize the service delivery service each time a user selects to receive or refuse to receive content. 9. The system according to claim 5, characterized in that the server platform of the service rendering service is additionally configured to transmit service SMS messages that are invisible to the user to update the archive of teasers. 10. The system according to any one of the preceding paragraphs, characterized in that the transfer of teasers and content from the server platform of the service for providing services to the user terminal is carried out using the equipment of a telecommunications operator.

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