RU2463727C2 - Network entity, terminal, machine-readable data medium and method of displaying widgets including advertisements of associated widgets - Google Patents

Abstract

FIELD: information technology.

SUBSTANCE: network entity comprises a processor which is configured to transmit a first widget to a mobile terminal. The first widget is linked to a second widget, and the mobile terminal is configured to display content of the first widget on the display of the mobile terminal such that it includes a content element associated with the second widget. The processor is also configured to receive from the mobile terminal a second widget request based on display of content of the first widget which includes a content element associated with the second widget. The processor is also configured to transmit the second widget to the mobile terminal in response to the request, and the mobile terminal is configured to receive the second widget and display content of the second widget on the display.

EFFECT: reducing use processor resources and memory in devices with limited resources such as mobile devices.

40 cl, 20 dwg

Description

Technical field

The present invention relates generally to systems and methods for providing widgets to a terminal, and more specifically, to providing widgets including advertisements for other related widgets, in order to facilitate the user of the terminal downloading advertised widgets.

BACKGROUND OF THE INVENTION

The importance of electronic access to information and its distribution has grown as a result of the development of networks such as the Internet, connecting individuals on a global scale. Even persons traveling or on vacation can connect to communication networks and information networks through mobile devices such as mobile phones. For example, many smartphones allow users to browse Web sites, browse and send emails, and make phone calls while they are on the move. Business people can use such devices to search for information including business news, stock prices, and / or weather reports. In addition, from a social point of view, access to information can be aimed at obtaining information about secular news, maintaining web magazines (i.e. blogs) and / or receiving traffic warnings.

As a rule, to gain access to the desired information, the user must navigate to a particular site manually and / or manually search for topics of interest. For example, a mobile device user who is interested in current stock quotes can enter a specific stock quotes Web site address into a browser and then enter a stock exchange symbol or stock symbols. In another case, a user who does not know where to get access to exchange information can enter the address of a search site to search for stock quotes. The user may then need to analyze multiple search results to find a suitable site. In any case, the user may have to take several steps to obtain the information that interests him.

In order to overcome a number of the aforementioned drawbacks, user interface elements, commonly called widgets, have been developed to provide information to users in a more convenient way. A widget can be viewed as a downloadable interactive virtual tool (software tool) that provides the user with content such as news bulletins, currency exchange rates, sports results, stock summaries, weather forecasts, multilingual phraseological dictionaries, encyclopedias, maps, entertainment programs, personal interactive calendars or similar data. Widgets can address many of the aforementioned disadvantages, however, it is always necessary to improve existing technologies, including those associated with widgets, in order to further improve the efficiency of the use of widgets by the user.

SUMMARY OF THE INVENTION

In light of the preceding review of the background of the invention, embodiments of the present invention are an improved network entity, a terminal, a computer-readable storage medium, and a method for providing widgets that include advertisements for related widgets. According to one aspect of the present invention, there is provided a network entity (e.g., source server, digital broadcast station, etc.) comprising a processor. The processor is configured to transmit the first widget to the mobile terminal. The first widget is associated with the second widget, and the mobile terminal is configured to present the content of the first widget on the display of the mobile terminal so that a content item associated with the second widget is also displayed. Accordingly, the processor is also configured to receive, from the mobile terminal, a request for a second widget based on a presentation of the content of the first widget including a content item associated with the second widget. In addition, the processor is configured to transmit the second widget to the mobile terminal in response to the request, while the mobile terminal is configured to receive the second widget and present the content of the second widget on the display.

More specifically, the processor may be configured to receive, from the mobile terminal, a request for additional content associated with the second widget and based on a presentation of the content of the first widget including a content item that is associated with the second widget. Then, the processor can be configured to transmit additional content to the mobile terminal, while the mobile terminal can be configured to present additional content on the display. Thus, the processor can also be configured to receive a request for a second widget based on the presentation of additional content that is associated with the second widget.

The processor may be configured to transmit to the mobile terminal a content item associated with the second widget before the mobile terminal presents the content of the first widget including the content item associated with the second widget. Before transmitting the corresponding content to the mobile terminal, the processor may be configured to receive from the mobile terminal a request for a content item associated with the second widget, and the mobile terminal may be configured to transmit the request based on the representation of the symbol of the first widget. More specifically, for example, the processor may be configured to receive a request from a mobile terminal configured to transmit a request based on the presentation of the symbol of the first widget on the display toolbar, the toolbar containing symbols for each of the plurality of widgets. Alternatively, for example, the processor may be configured to receive a request from a mobile terminal configured to transmit a request based on the representation of the symbol of the first widget in a minimized image of the first widget. And in another embodiment, for example, the processor may be configured to receive a request from a mobile terminal configured to transmit a request based on the presentation of the content of the first widget in the expanded image of the widget.

According to another aspect of the present invention, there is provided a terminal comprising a display, a memory, and a processor. The memory is configured to store the first widget that is associated with the second widget. The processor is configured to present the content of the first widget and the content item associated with the second widget on the display, the content item being presented in a predetermined position relative to the content presentation of the first widget. The processor is further configured to initiate a request to the network entity for receiving the second widget, this request being initiated based on the presentation of the content item.

The processor of the mobile terminal may be further configured to receive a content item from a network entity before presenting the content item. In such cases, the processor may be configured to receive a content item in connection with the campaign. Moreover, the campaign can be determined on the basis of one or more geographical locations, one or more models of the mobile terminal, one or more user profiles, the first widget and / or the number of instances of the distribution of the first widget by a network object.

The processor may be configured to present content containing the symbol of the first widget. In such cases, the processor may be configured to present the content item instead of the symbol of the first widget for a predetermined period of time. More specifically, for example, the processor may be configured to periodically switch between the presentation of the symbol of the first widget and the content item. In another example, a processor may be configured to present a symbol of a first widget in a dashboard including symbols of each of a plurality of widgets.

According to other aspects of the present invention, computer-readable media and methods are provided. Thus, embodiments of the present invention provide an improved network entity, terminal, and computer-readable storage medium for providing widgets including advertisements for related widgets. As indicated above and explained below, embodiments of the present invention can solve the problems of the prior art and provide additional benefits.

Brief Description of the Drawings

Links will be made to the accompanying drawings, which are not necessarily drawn to scale and which depict the following:

figure 1 is a structural diagram of a wireless communication system according to one embodiment of the present invention, comprising a cellular communication network and a data network with which the terminal is bi-directionally connected via wireless radio frequency (Radio Frequency, RF) communication lines;

2 is a block diagram of an object configured to operate as a terminal, a source server, a terminal receiving digital broadcasts, and / or a digital broadcast station, in accordance with embodiments of the present invention;

figure 3 is a more detailed block diagram of a terminal according to embodiments of the present invention;

4 is a functional block diagram of a system for providing widgets to a terminal according to embodiments of the present invention;

5a, 5b, 6a and 6b are functional block diagrams of a display image of a terminal according to embodiments of the present invention;

7 is a functional block diagram of a system for providing widgets to a terminal including advertisements for related widgets, according to embodiments of the present invention;

Fig. 8 is a flowchart including various steps of a method for providing widgets to a terminal containing advertisements for related widgets, according to exemplary embodiments of the present invention;

figa, 9b and 10 are data tables according to embodiments of the present invention;

11a, 11b, 11c, 12 and 13 are additional functional block diagrams of a display image of a terminal according to embodiments of the present invention;

14 and 15 are data tables according to other embodiments of the present invention.

DETAILED DESCRIPTION OF THE INVENTION

Below the invention will be described more fully with reference to the drawings, which show preferred forms of carrying out the invention. However, the present invention can be embodied in many different forms, and should not be construed as limited by the forms of the invention described herein. These forms of carrying out the invention are provided so that this description is complete and complete and fully conveys the scope of the invention to specialists. Similar item numbers refer to like elements in all of the drawings.

Turning to FIG. 1, an illustration of one view of a terminal and a system in which the invention can be used is presented. The system, method, and computer program product as exemplary embodiments of the present invention will primarily be described in connection with mobile applications. However, it should be understood that the system, method, and computer program product as exemplary embodiments of the present invention can be used in conjunction with many other applications in both mobile and non-mobile applications. For example, a system, method, and computer program product as exemplary embodiments of the present invention may be used in connection with wired and / or wireless communication network applications (eg, the Internet).

As shown, terminal 10 may include an antenna 12 for transmitting signals to a base node or base station (Base Station, BS) 14 and for receiving signals from a base node or base station 14. The base station is part of a cellular communication network that includes elements necessary for network operations, such as a Mobile Switching Center (MSC) 16. As is well known to those skilled in the art, a cellular communications network may also be referred to as a BMI (a set of BS, MSC and interworking functio n, IWF)). During operation, the MSC is configured to route calls and messages to and from the terminal when the terminal makes and receives calls. The MSC also provides intercity landline connections when the terminal is involved in such communications.

MSC 16 can be connected to one or more data networks, such as one or more local area networks (LAN), metropolitan area networks (MANs) and / or wide area networks (Wide Area Networks) , WAN). The MSC can be directly connected to a data network. In one typical embodiment of the invention, the MSC is connected to a service gateway (Gateway, GTW) 18, and the GTW is connected to a WAN, such as the Internet 20. In turn, devices, such as processing elements (e.g., personal computers, servers or similar to them) can be connected to terminal 10 via the Internet. For example, as explained below, processing elements may include one or more processing elements associated with one or more source servers 22 or the like, one of which is shown in FIG.

In addition to, or instead of, a cellular communications network, the BS 14 may be part of a packet switched core network, such as a General Packet Radio Service (GPRS) core network. In this regard, the BS can connect to the serving GPRS Support Node (SGSN) 24 of the alarm system. As is known to those skilled in the art, the SGSN is typically configured to perform functions similar to those of the MSC 16 for packet-switched services. The SGSN, like the MSC, can be connected to a data network, such as the Internet 20. The SGSN can be directly connected to a data network. In a more typical embodiment, however, the SGSN is connected to a GTW gateway, such as a GPRS Gateway Support Node (GGSN) 26, and the GGSN is connected to the Internet.

By connecting the SGSN 24 to the GGSN 26, devices, such as source servers 22, can communicate with the terminal 10 via the Internet 20, the SGSN, and the GGSN. In this regard, devices, such as source servers, can communicate with the terminal through SGSN and GGSN. For example, source servers can provide content to a terminal, for example, in accordance with a Multimedia Broadcast Multicast Service (MBMS). For more information about the MBMS service, see the technical specification of the organization Third Generation Partnership Project (3GPP) 3GPP TS 22.146, called: "Multimedia Broadcast Multicast Service (MBMS) ), the contents of which are fully incorporated into this description by reference to the source.

In addition to connecting to or instead of the base station BS 14, the terminal 10 may be connected to one or more wireless access points 28 (Access Point, AP). Access points may include access points configured to communicate with the terminal in accordance with technologies such as, for example, radio frequency (RF), short-range wireless Bluetooth (BT), infrared according to the standard infrared data association (Infrared Data Association, IrDA ) or any of a variety of different technologies for building wireless networks, including Wireless Local Area Network (WLAN) technology. Additionally or alternatively, the terminal may be connected to one or more user workstations (Workstation, WS) 30. Each user workstation may comprise a computing system, such as a personal computer, laptop (laptop), etc. In this regard, user workstations can be configured to communicate with the terminal in accordance with technologies such as, for example, RF, BT, IrDA, or any of a variety of different wired or wireless communication technologies, including WLAN and / or LAN technologies. One or more user workstations may additionally or alternatively comprise removable memory configured to store content that can then be transferred to the terminal.

Access points 30 and workstations 30 can be connected to the Internet 20. Like the MSC 16, access points and workstations can be directly connected to the Internet. In one embodiment of the invention, however, the access point indirectly connects to the Internet via the GTW 18 gateway. By directly or indirectly connecting the terminals and the source server 22, as well as any number of other devices to the Internet, the terminals can communicate with each other, the server -source, etc., to perform various terminal functions, such as transmitting data, content, or the like, and / or receive content, data, and the like. from the source server. As used herein, the terms “data”, “content”, “information” and similar terms can be used interchangeably to mean data configured for transmission, reception and / or storage in accordance with embodiments of the present invention. This content may include, for example, multimedia content with audio, video, text and / or graphic parts. Thus, the use of any such terms should not be considered as limiting the essence and scope of the present invention.

Further, terminal 10 can additionally or alternatively connect to one or more digital broadcasting stations 32 via a digital broadcast network, such as a digital terrestrial television network (e.g., Digital Video Broadcasting - Terrestrial, DVB-T), the standard for terrestrial digital television broadcasting, providing reception on small portable devices (Digital Video Broadcast Handheld, DVB-H), according to the standard for digital broadcasting with service integration (Integrated Services Digital Broadcasting - Terrestrial, ISDB-T), according to the Komit standard that according to the latest television systems (Advanced Television Systems Committee, ATSC), etc.). With direct or indirect connection of terminals and a digital broadcasting station, the terminals can receive content, such as content for one or more television, radio and / or data channels, from the digital broadcasting station. In this regard, a digital broadcasting station may comprise or may be connected to a transmitter (TX) 34, such as a digital television transmitter (DVB TX). Similarly, the terminal may comprise a receiver, such as a DVB receiver (not shown). The terminal may be configured to receive content from any number of different objects in any one or more ways. In one embodiment, for example, the terminal may be in the form of a terminal 10 ′ configured to transmit and / or receive data, content, or similar information in accordance with DVB technology (eg, DVB-T, DVB-H, etc. .), as well as in accordance with cellular technology (for example, systems of the 1st (1G), 2nd (2G), 2nd and a half (2.5G), 3rd (3G), etc. generation). In this embodiment, terminal 10 ′ may have an antenna 12a for receiving content from the TX DVB transmitter and another antenna 12b for transmitting signals to and receiving signals from the BS 14. For more information about such a terminal, see US Patent Application No. 09/894532, entitled “Receiver,” filed June 29, 2001, the entire contents of which are incorporated herein by reference.

In addition to directly connecting the terminal 10 to the digital broadcasting station 32 via the TX 34 transmitter, or instead, the terminal can be connected to a Digital Broadcast (DB) receiving terminal 36, which in turn can be connected to the station 32 digital broadcasting, for example, directly and / or through a TX transmitter. In such cases, the digital broadcast reception terminal may include a DVB receiver, such as a set-top box DVB receiver. The terminal may be locally connected to the receiving digital broadcast terminal, for example, through a personal network. In one embodiment, the terminal may additionally or alternatively be indirectly connected to the receiving digital radio broadcast terminal via the Internet 20.

Turning now to FIG. 2, a block diagram of an object configured to operate as terminal 10, source server 22, digital broadcast reception terminal 36 and / or digital broadcast station 32 is shown in accordance with one embodiment of the present invention. In some embodiments of the invention, one or more objects, although shown as separate objects, can support one or more of the following objects: a terminal, a source server, a digital broadcast reception terminal and / or a digital broadcast station, logically separate but co-located in object (s). For example, a single entity may support logically separate but co-located terminal and digital broadcast reception terminal. Also, for example, a single entity may support logically separate, but co-located digital broadcast reception terminal and digital broadcast station.

An object configured to operate as a terminal 10, a source server 22, a digital broadcast reception terminal 36 and / or a digital broadcast station 32 comprises various means for performing one or more functions in accordance with embodiments of the present invention, including those shown in detail and described here. However, it should be understood that one or more of the objects may include alternative means for performing one or more of these functions within the scope of this invention. More specifically, for example, as shown in FIG. 2, the object may comprise a processor 38 connected to the memory 40. The memory may include volatile and / or non-volatile memory, and typically stores content, data, or similar information. For example, memory typically stores content transmitted from and / or received from an object. Also, for example, memory typically stores applications, instructions, or similar data for a processor to perform functions associated with the operation of an object in accordance with embodiments of the present invention. Further, for example, and as explained below, the memory may store one or more widgets to provide the user with content such as news headlines, exchange rates, sports results, stock quotes, weather forecasts, multilingual phraseological dictionaries, encyclopedias, maps, entertainment programs, personal interactive calendars or something similar.

Although the functions described herein are implemented in software application (s), it should be understood that any one or more of the functions described herein can alternatively be implemented in firmware or hardware without departing from the scope of the present invention. The terminal 10, the source server 22, the digital broadcast reception terminal 36 and / or the digital broadcast station 32 may comprise one or more logic elements for performing various functions. Logic elements can be embodied in any number of different ways. In this regard, the logic elements that perform the corresponding functions can be embodied in blocks on integrated circuits, including one or more integrated circuits connected or otherwise communicating with the corresponding network entity (i.e., a terminal, a source server, a digital broadcast receiving terminal, digital broadcasting station, etc.), or, more specifically, for example, with a processor 38 of the corresponding network entity. Generally speaking, the design of integrated circuits is a highly automated process. In this regard, complex and powerful tool software is available to convert a logic level design into a semiconductor integrated circuit design, ready for etching and forming on a semiconductor substrate. This software tool automatically traces the conductors and arranges the components on a semiconductor chip, using clear design rules, as well as huge libraries of previously saved project modules. Once the semiconductor circuit design is completed, the resulting design in a standardized electronic format (e.g. Opus, Graphic Data System II (GDSII) topology presentation format or similar) can be transferred to semiconductor manufacturing facilities.

In addition to memory 40, processor 38 may also be associated with at least one interface or other means for displaying, transmitting and / or receiving data, content, or similar information. In this regard, the interface (s) may comprise at least one communication interface 42 or other means for transmitting and / or receiving data, content or similar information, as well as at least one user interface, which may include a display 44 and / or input user interface 46. The input user interface, in turn, may contain a number of devices, such as a keypad, touch screen, joystick or other data input device, allowing the object to receive data from the user. As explained in more detail below, for example, the input user interface may include one or more navigation keys (hardware and / or soft keys) for the directional selection of ordered items, such as custom content channels.

Figure 3 shows a more detailed functional diagram of the terminal 10 according to embodiments of the invention. The terminal shown and described below is merely an illustration of one type of terminal that will benefit from the present invention. Although several forms of implementation of the terminal are shown by way of example and will be described below, other types of terminals, such as personal digital assistants (PDAs), pagers, laptop computers, and other types of voice and text transmission systems, can easily use the present invention.

Terminal 10 contains various means for performing one or more functions in accordance with exemplary embodiments of the present invention, including those shown and described in more detail here. However, it should be clear that the terminal may include alternative means in order to perform one or more similar functions without going beyond the essence and scope of the present invention. In more detail, for example, as shown in FIG. 3, the terminal may comprise a transmitter 48, a receiver 50, and a controller 52 or other processor that provides signals to the transmitter and receives signals from the receiver, respectively. These signals include signaling information in accordance with a radio interface standard applicable in a cellular communication system, as well as user speech and / or user generated data. In this regard, the terminal can be configured to work with one or more radio interface standards, communication protocols, modulation types and access types. More specifically, the terminal may be configured to operate in accordance with a plurality of communication protocols of first generation (1G), second generation (2G), second and a half generation (2.5G) and / or third generation (3G) or the like. For example, the terminal can be configured to operate in accordance with the 2G IS-136 radio communication protocols (based on time division multiple access, TDMA), the Global System for Moving Objects (GSM), IS-95 (based on code-based multiple access channel separation, CDMA) or the like. Also, for example, the terminal can be configured to operate in accordance with the 2.5G radio communication protocols of the public packet radio communication system GPRS, increased data rates (for GSM evolution) (Enhanced Data GSM Environment, EDGE) or similar. The terminal can be additionally or alternatively configured to operate in accordance with any of a variety of different digital broadcast technologies, such as DVB digital television technology (e.g. DVB-T according to European Telecommunications Standards Institute EN 300744, ETSI ) The terminal may also be configured to operate in accordance with a number of different broadcast and / or multicast technologies, such as MBMS technology (for example, according to the 3GPP TS 22.146 specification). The terminal can be configured to operate in accordance with ISDB-T, Digital Audio Broadcasting (DAB), ATSC, or the like. Some terminals of the NAMPS narrowband mobile communication system, as well as TACS communication systems, may also benefit from embodiments of the present invention, like dual-mode or multi-mode terminals (e.g., digital / analog or TDMA / CDMA / analog phones).

The controller 52 contains the circuitry necessary to implement the audio and logic functions of the terminal. For example, a controller may consist of a digital signal processor, a microprocessor, and various analog-to-digital converters, digital-to-analog converters, and other support circuits. The control and signal processing functions of the terminal are distributed between these devices according to their respective capabilities. Accordingly, the controller also has functionality for convolutionally encoding and interleaving messages and data before modulation and transmission. The controller may further comprise an internal speech encoder (Voice Coder, VC), and may comprise an internal data modem (Data Modem, DM). In addition, the controller may have functionality for operating one or more software applications that may be stored in memory.

The terminal also comprises a user interface including a conventional headphone or speaker 54, a call device 56, a microphone 58, a display 60, and an input user interface; all of these devices are connected to the controller 52. The user input interface that allows the terminal to receive data may include any of a number of devices that allow the terminal to receive data, such as a keypad 62, a touch screen (not shown), or another data input device. In embodiments having a keypad, the keypad comprises conventional numeric keys (0-9) and associated keys (#, *), as well as other keys used to operate the terminal. For example, the keypad may additionally or alternatively contain navigation keys (↑, ↓) for directional selection of the ordered data items.

The terminal may also include one or more means for sharing and / or receiving data from electronic devices, such as another terminal 10, source server 22, access point 28, digital broadcast reception terminal 36, digital broadcast station 32 or the like, according to a number of different technologies of wired and / or wireless communication lines. For example, the terminal may include a radio frequency (RF) transceiver 64 and / or infrared (Infrared, IR) transceiver 66, so that the terminal can share and / or receive data in accordance with radio frequency and / or infrared technologies. Also, for example, the terminal may include a Bluetooth transceiver 68 (BT), such that the terminal can share and / or receive data in accordance with the Bluetooth transmission technology. Although not shown, the terminal can additionally or alternatively be configured to transmit and / or receive data from electronic devices according to a number of different wired and / or wireless networking technologies, including WLAN and / or LAN technologies. In this regard, as shown in FIG. 1 with respect to terminal 10 ′, the terminal may comprise an additional antenna or similar device for transmitting and / or receiving data from such electronic devices (eg, digital broadcasting station).

In addition, the terminal may comprise a memory, such as a Subscriber Identity Module (SIM) 70 (SIM card), a Removable User Identity Module (R-UIM), or the like, which typically stores information elements associated with a mobile subscriber. In addition to the SIM card, the terminal may have another memory, such as non-volatile memory 72, and / or other non-volatile memory 74 (internal and / or non-volatile memory, which may be removable). For example, other non-volatile memory can be in the form of built-in or removable multimedia memory cards (Multimedia Memory Card, MMC), flash memory sticks manufactured by Sony Corporation, electrically erasable programmable read-only memory (Electrically Erasable Programmable Read-Only Memory, EEPROM), flash memory, hard disk or something like that.

The memory blocks 70, 72, 74 may store a number of pieces of information and data used by the terminal to implement its functions. For example, memory units may store an identifier, such as an International Mobile Equipment Identity (IMEI) code that uniquely identifies a terminal for MSC 16. Memory units may also store one or more widgets to provide content to a user, such as news bulletins, currency exchange rates, sports results, stock quotes, weather forecasts, multilingual phraseological dictionaries, encyclopedias, maps, entertainment programs, personal interactive calendars etc.

In one or more configurations, the user of the terminal 10 can enter the desired data into the terminal, organize the data in the terminal, or display information in a convenient manner. For example, in order to provide the desired information to the terminal, the system may comprise an application program interface (API) of the system through which a third party widget source (e.g., source server 22, digital broadcast station 32, etc.). ) can provide content to the terminal. In addition, the system may include a widget API to provide a standardized interface for communicating with a user interface element that includes or otherwise displays the desired content. One such user interface element is commonly called a "widget." A widget can be considered a downloadable interactive virtual tool (software tool) that provides content such as news headlines, currency exchange rates, sports results, stock quotes, weather forecasts, multilingual phraseological dictionaries, encyclopedias, maps, entertainment programs, personal interactive calendars, etc. .P. The widget may be configured to continuously receive content, such as continuously updated content, from the widget source and / or one or more other sources when the terminal or widget is online. This content may be formatted, for example, as a web feed, for example, in accordance with a Really Simple Syndication (RSS) format, an Atom format, or a similar format.

The system API can communicate with the widget, for example, through the widget API. Also, the widget can access information from third-party sources through the widget's API. A widget may include one or more applications associated with one or more sources for accessing, transmitting and / or searching for information from these sources, without relying on a separate application. More specifically, for example, the widget may include one or more web applications associated with one or more web servers (for example, source servers) for accessing, transmitting and / or searching information on these web servers without a separate web browser.

Widgets can be purchased in a variety of different ways, including via email and / or download from one or more sources, such as one or more source servers 22 and / or digital broadcast stations 32. As shown in FIG. 4, one or more widget sources 76 (eg, source server 22, digital broadcast station 32, etc.) may provide the corresponding one or more widgets to terminal 10.

Additionally or alternatively, a special source may offer the terminal a service (shown as a 78 widget service) that collects widgets from one or more other widget sources and provides assembled widgets to the terminal. And in further embodiments, whether the widget sources provide widgets to the terminal on their own or through the widget service, the widget service can monitor the content provided by the widgets and notify the terminal about changes in this content. Therefore, the terminal may download or otherwise receive modified content for display to the user. In this regard, the widget source or widget service, or together, can implement a server’s mobile gateway to create and maintain mobile connections between the terminal and the corresponding source or service.

Widgets can be placed and displayed on a dashboard located in a specific area of the display of terminal 10. Although reference may be made to the placement and display of widgets, it should be understood that the location and / or display of the widget may more specifically relate to the content of the widget. In this regard, the content of the widget may include, in various special cases, the presentation (for example, an icon or other symbol) of the widget and / or multimedia content represented by the widget. Terms such as “represent,” “display,” or the like may be used interchangeably. Further, such terms may refer not only to the actual presentation, display (or something like that) of the content and information by the display, but may separately refer to the corresponding software (for example, the widget API) that controls the presentation, display (or whatever or like) content and information display.

A dashboard may refer to a predetermined display area in which one or more widgets can be placed and organized. The dashboard provides message delivery from the widget API to the service server or Web server. The dashboard may further include a dashboard API to provide access to terminal resources and to present a user interface corresponding to the widget. The dashboard API can contain at least two parts. One part may be an API for developing widgets, such as design planning, display layout, content filling, etc. Another part of the dashboard API may be provided for third-party developers. In another example, a dashboard API may be formed on top of a terminal operating system or on top of some other API available on a terminal. In another example, the system may also include a mobile server gateway for creating and maintaining mobile connections between the terminal and the service.

As shown in FIGS. 5A and 5B, for example, the display 80 (eg, display 44, 58) of the terminal 10 may represent a dashboard 82 on which one or more widgets (widgets 84 and 86 shown in form implementation of figa, and widgets 84-98 shown in the form of implementation of fig.5b). In this regard, the dashboard may be defined by a fixed area of the display allocated to represent one or more kinds of information, such as widgets. The area occupied by the dashboard can be set by the user or predefined by the system by default. The dashboard can also be a flexible area that expands or contracts depending on the amount of information that will be displayed. In special cases, when the dashboard has a fixed size, widgets from various sources can compete for space on the dashboard of a specific user. In some cases, a single section, such as the middle of a dashboard, may be more desirable than a left or right position.

The toolbar 82 may also include a frame 102 for selecting and opening the widget 84-98 on the toolbar. The frame may be movable relative to the widgets, or alternatively the widgets may be movable relative to the frame to align the frame with a particular widget and thus select a widget to open. When combined with a specific widget, the frame can be displayed and / or used as a frame for the widget. The frame can additionally be painted to differ from the color of the widgets. Additionally or alternatively, the shape and size of the frame can automatically change to fit the shape and size of the widget with which the frame is aligned. In addition, the dashboard can be configured so that the frame can move to an area of the dashboard that does not have any widgets, so as to show that no widgets are currently selected.

On the dashboard 82, widgets 84, 86 may be represented by icons or other symbols 104 identifying the respective widgets. The user can then open the widget from the toolbar to instruct the terminal to present the content of the widget on the display 80. An open widget can be represented in many different ways, for example, in the remainder of the display (part unoccupied by the toolbar) or in the part or the entire display without a tool panels, and therefore other widgets, are also represented by the display. As shown in figa, the widget can be represented in a minimized image, while the icon of the open widget or other symbol is represented by a display without a toolbar and, therefore, other widgets. Alternatively, as shown in FIG. 6b, the widget may be presented in an expanded image, wherein the widget and its content 106 are represented by a display without a toolbar. In addition to or instead of presenting an icon of an open widget or other symbol, a minimized image of a widget may include one or more content elements from the widget, such as when presenting one or more weather elements (for example, a summary of a weather message) in the context of a widget that generally provides forecasts weather, presenting one or more selected stock quotes in the context of a widget that generally provides stock quotes, etc. Although the widget can be represented in a minimized or expanded image, the display can be configured to optionally display the widget in its minimized or expanded image as desired by the user.

According to exemplary embodiments of the present invention, a widget (first widget) may be associated with one or more other widgets (eg, a second widget). One or more related widgets may be advertised to the user during the presentation of the widget, so as to encourage the user to select one or more related widgets advertised. The selected widget (s) (e.g., the second widget) can then be loaded and / or presented for display by the user terminal 10 in a manner similar to the widget (first widget) associated with it. Although the content of the associated widgets may not be correlated with the content of the widget with which they are associated, the content may alternatively be associated with the content of the corresponding widget. For example, a widget representing a television program schedule may be associated with another widget configured to present content related to a movie theater (both are correlated with their attitude to the choice of entertainment available to the user).

Turning now to FIGS. 7 and 8, which illustrate a functional block diagram and a block diagram of a system and method according to exemplary embodiments of the present invention. As shown, similar to the above, one or more widget sources 76 and / or widget services 78 can transmit one or more widgets to terminal 10, for example, by loading these widgets on the terminal from the corresponding source (s) and / or service (s), as shown in block 120 of FIG. 8. The widget transmitted to the terminal may be configured similarly to typical widgets downloaded to the terminal. In accordance with embodiments of the present invention, the widget further comprises one or more placeholders for advertisements or other links to one or more advertisements for subsequent receipt and presentation together with the corresponding widget. In this regard, the “placeholder (s)” / link (s) may be associated with a predetermined advertisement (s) or may be associated with a later determined advertisement (s). Although widgets transmitted to the terminal may contain a “placeholder” or other link to one or more advertisements, it is understood that in various particular cases, widgets may instead contain corresponding advertisements.

Before, after or during the transfer by the source (s) of 76 widgets and / or service (s) 78 widgets of widget (s) to terminal 10, the source (s) and / or service (s) may receive, from one or more sources 108 of the advertisement, one or more advertisements of the widget directed to one or more widgets of the respective sources of the advertisement, as shown in block 122. In this regard, the system may include one or more sources 108 of the advertisement (for example, a server source 22, digital broadcasting station 32, etc.) s can function as sources of widgets for a corresponding one or more widgets, but may also be configured to supply advertisements that corresponding widget (s). The source (s) and / or service (s) receiving advertisements can then associate the advertisement (s) with one or more widgets, as shown in block 124. Advertisements can associate with widgets in many different ways and under managing a variety of different objects, including the corresponding advertising source, widget source and / or widget service. In one embodiment, the widgets may contain identifiers or may otherwise be associated with identifiers (e.g., alphanumeric identifiers) that uniquely identify these widgets, as shown, for example, in Fig. 9a (which also shows the status of the respective widgets). Similarly, advertisements may contain identifiers or may otherwise be associated with identifiers that uniquely identify these advertisements, as shown, for example, in the table of FIG. 9b. In such an embodiment of the invention, advertisements may be associated with widgets by linking advertisements or, if provided, unique identifiers of advertisements with identifiers of respective widgets, which is also shown in the data table of FIG. 9a.

As explained below, the advertisement may be a widget (first widget) and may be associated with another widget (for example, a second widget) so that during the presentation of the widget, the associated widget may be advertised to the user. These widgets can be directly related to each other, for example, by linking the widget identifier (first widget) with the advertisement identifier for the associated widget (second widgets). Additionally or alternatively, another widget may be indirectly associated with a widget based on a dashboard 82 on which the widget may be presented, the widget may contain several different widgets that may be presented or may be otherwise presented on the toolbar. In such cases, the dashboard may also include an identifier or may otherwise be associated with an identifier (dashboard identifier) that uniquely identifies the corresponding dashboard and to which one or more widgets and / or advertisements may be associated, as shown in FIG. 10 . In this regard, the toolbar identifier can identify the toolbar or otherwise distinguish the toolbar from other toolbars (with different identifiers) based on a number of different parameters of the corresponding toolbar. These parameters may include, for example, the country in which terminal 10 uses the dashboard, the model of the corresponding terminal, service 78 from which the dashboard receives and presents content for the respective widgets, one or more widgets presented or selected for presentation on the dashboard, etc.

After the source (s) of 76 widgets and / or the service (s) 78 of the widgets transfers the widget (s) to the terminal 10, the terminal display 80 may present the corresponding widget (s) 84-98 in a manner that is similar to that explained above. Additionally, the source (s) and / or service (s) can be configured to transmit to the terminal to display, together with the widget (s), one or more advertisements based on the placeholder (s) / link (s) in this widget (s), as shown in block 126. In this regard, advertisements sent to the terminal may be selected based on the identifier (s) of the corresponding widget (s) sent to the terminal and the advertisement (s) ) (or the unique identifiers of the corresponding advertisements) associated with this identifier ifikatorom (s). Advertisements can be formatted in many different ways, but in one embodiment, they can be formatted in accordance with a format standardized by the Mobile Marketing Association (MMA).

More specifically, for example, a widget at terminal 10 may be configured to transmit to the source 76 or service 78 an advertisement request for another widget associated with it. This request may include, for example, the address (eg, IP address) of the corresponding source or service, the identifier of the corresponding widget, and the identifier of the terminal (or terminal user). Before sending the request, however, the widget may (but should not) be configured to request and receive approval from the terminal user for advertisements, for example, through the terminal user interface. The appropriate source or service can then determine whether the corresponding terminal / terminal user can receive advertisements (for example, for subscription services). If the terminal / terminal user can receive advertisements, the source or service can determine the corresponding advertisement based on the widget identifier (widget identifier associated with the advertisement identifier, see, for example, FIG. 9a) and transmit the corresponding advertisement in the opposite direction to the terminal.

Advertisements can be transmitted to terminal 10 in a variety of different ways. In accordance with the active (pull) method, for example, widget 84-98 can be configured or otherwise launched to request one or more advertisements for the widget in one or more special cases in response to the presentation of the widget on the dashboard 82, opening the widget , a change in the form of an open widget (minimized image - see, for example, figa; or a detailed image - see, for example, fig.6b), the passage of a specified period of time during the presentation of the widget on the dashboard and / or Shot of an open widget, etc. In accordance with a passive (push) method, for example, the source (s) and / or service (s) can be configured to forcibly send advertisements to the terminal in one or more special cases in response to the terminal that has received the corresponding widget, and / or in response to receiving from the terminal indications associated with the presentation and / or opening of the corresponding widget (for example, indications associated with one or more triggering events, as explained above with respect to the active method). In other embodiments, advertisements may be sent to a terminal in accordance with a combination of active and passive methods. In both cases, the advertisement (s) can be sent to the terminal for presentation directly or indirectly with the corresponding widget. In this regard, the advertisement (s) may be sent to the terminal for presentation directly with the corresponding widget. Additionally or alternatively, the advertisement (s) may be sent to the terminal for presentation indirectly with the corresponding widget, for example via email, Short Message Service (SMS) or other communication channels.

Regardless of how or when the advertisement (s) are sent to terminal 10, the associated widget or dashboard API can be configured to present the advertisement (s), for example, by presenting the advertisement (s) such that its size is set based on one or more parameters, including, for example, the size of the display 80 or display area or dashboard 82 available for presenting the advertisement (s). The advertisement (s) may also be located relative to the corresponding widget, dashboard 82 and / or one or more other widgets on the dashboard in one or more of a variety of different ways. As shown in FIG. 11 a, for example, a dashboard widget or API may be configured to present an advertisement (s) 108 in place of or above the symbol of a corresponding widget (or other widget) on a display dashboard for at least some period time after the corresponding widget moves to and / or from the alignment position with the frame 102 (or after the user otherwise switches from the corresponding widget to another widget). Additionally or alternatively, the widget may be configured to represent the advertisement (s) at or above the corresponding widget symbol in the minimized image of the widget for at least some time after the widget has been opened and / or closed, as shown on fig.11b. These ad placements (s) relative to the associated widget (or other widget) can be achieved, for example, by presenting the advertisement (s) instead of the symbol of the corresponding widget (or other widget) or under the symbol of the corresponding widget (or other widget) , in this case, the widget or API of the dashboard can be configured to delete the characters of the corresponding widget or switch the character arrangement of the corresponding widget and advertisement (s) in accordance relevant cases. And then, for example, the widget or dashboard API can be configured to present the advertisement (s) along with the content of the corresponding widget in the expanded image of the widget as soon as the widget has been opened, as shown, for example, in Fig. 11c.

As suggested above, the widget may be configured to present the advertisement (s) in a continuous or intermittent manner. For example, the widget may be configured to continuously present the advertisement (s) when the advertisement (s) is presented together with the content of the corresponding widget (see, for example, FIG. 11c). Also, for example, the widget can be configured to periodically present the advertisement (s) with a given duration and the period when the advertisement (s) is displayed at or above the symbol of the corresponding widget on the toolbar 82 or the minimized image (see , for example, figa, 11b). With such a periodic presentation, the widget can be configured to switch between the advertisement (s) for a given duration and the symbol of the corresponding widget (see, for example, FIGS. 5b, 6a) between periods of a given duration.

The method of placing the advertisement (s) may be fixed for various advertisements and / or related widgets. The placement method may include the size of the advertisement, shape (e.g., rectangular, mathematically defined shape, etc.), position (e.g., top center, middle center, bottom center, etc.) and / or placement relative to the corresponding widget (for example, in the widget: ON / OFF; under the widget: ON / OFF), on the dashboard 82 (for example, on the dashboard: ON / OFF) and / or relative to one or more other widgets on the dashboard, synchronization submission (e.g. start, continue nosti, periods, etc.), etc. In various special cases, however, one and the same advertisement may have a number of different possible ways of placing, while the specific way of placing an advertisement in any given case can be determined by a number of different ways.

As indicated above, advertisements (like the ad widget disclosed below) may include identifiers or may otherwise be associated with identifiers (e.g., alphanumeric identifiers) that uniquely identify these advertisements. In order to determine a specific method for placing an advertisement, the identifier of this advertisement may include a first part that uniquely identifies the advertisement and a second part containing one or more parameters determining the method of placing this advertisement. More specifically, the advertisement identifier may include a first alphanumeric part that uniquely identifies the corresponding advertisement, which may be associated with a second alphanumeric part containing one or more parameters defining a method for placing the corresponding advertisement. Thus, the same advertisement with different placement methods can be identified by identifiers having the same first part and different second part. This same type of identifier (i.e., that identifies the object and its placement) may also apply to widgets (including the advertising widget disclosed below), selectable or separately represented widget elements (explained below), etc.

An advertisement may have many parameters that determine its placement, and some of the parameters may vary, while some parameters may be optional, and some parameters may not be available when other parameters are included. For example, an advertisement may include a position parameter including a position on the dashboard 82 where the corresponding advertisement may be located (relative coordinates, etc.). In particular cases in which the advertisement is located in the widget, and not on the dashboard, the position parameter may not be available. In addition, some of the parameters of the advertisement may be associated with the cost associated with this advertisement (for example, the cost for the corresponding advertisement source 108).

In one embodiment, service 78 may receive a request from an advertisement source 108 for an advertisement in connection with one or more specific widgets on dashboard 82 (although some advertisements may be placed independently of specific widgets on the dashboard). In such cases, the service may accept the identifier of the corresponding advertisement, including its parameters; and associate this identifier with the identifier of the corresponding specific widget (s). For those advertisements that can be placed independently of specific widgets, the service can place an advertisement in a number of different ways: by linking the identifier of the advertisement with the identifier of the dashboard, which includes the advertisement parameter, which can be interpreted to directly represent the advertisement "everywhere, each times, "or associating an ad ID with each widget ID.

Regardless of how or when the widget or dashboard API presents the advertisement (s) on the display 80 of the terminal 10, if the user is interested in the advertised widget, then the user can select the advertisement and the terminal can accept the advertisement selection. In this regard, the advertisement may be in the form of or may include a selectable link or control to enable the user to select the advertisement. In response, the widget may initiate the loading of the terminal, or otherwise receiving the advertised widget by the terminal. Before downloading or receiving the advertised widget in any other way, the user may need additional information about the advertised widget in order to more effectively evaluate their interest in the widget. Therefore, in one embodiment, the widget may send a request for additional information about the advertised widget in response to receiving an advertisement selection. In this regard, the request can be sent and received by the widget source 76 or by the service 78 from which the terminal received the corresponding widget, or by the advertisement source 108 creating an advertisement and an advertised widget, as shown in block 128.

In response to the request, as also shown in block 128, the widget source 76, the service 78, or the advertisement source 108 may send to the terminal 10 the requested additional information related to the advertised widget. This information can be sent in some many different forms. For example, information may be sent as content configured to be presented by a widget that presented an advertisement and requested additional information. Alternatively, the information may be sent as a separate advertising widget that is configured to be operated by the terminal in a manner similar to other widgets and which may be positioned relative to the associated widget in a variety of different ways, such as methods similar to those used by the respective advertisement (s). Regardless of the method and form of sending additional information, the terminal can receive and present additional information 110 on the display 80, as shown in Fig. 12.

At the same time, or after terminal 10 provides additional information 110, if the user is interested in the advertised widget, he can indicate this, and the terminal can accept the download of the advertised widget, presented along with additional information, for example, using the control 112 . In response, a widget representing additional information, or a separate advertising widget, can initiate a download to the terminal or otherwise receive the advertised widget. For example, the advertised widget may be downloaded from the widget service 78 or from an advertisement source 108 creating an advertisement and an advertised widget. In this regard, the service or advertising source may accept a request for an advertised widget, to which the corresponding network entity can respond by sending the requested advertised widget to the terminal, as shown in block 130. Then, upon receipt of the advertised widget, the terminal can install the widget for use on the terminal, including adding the advertised widget to the dashboard 82 of the display 80, shown as the added widget 100 in FIG. 13 (compare, for example, with FIG. 5b).

The inclusion of advertisements in widgets may be part of an advertising campaign for the respective advertised widgets. In this regard, an advertising campaign can be defined for one or more specific widgets (advertised widget) during a certain time and may include a predetermined number of advertised widgets for transmission to users (or to the corresponding terminals 10). An advertising campaign may also include the identification of one or more widgets for linking with advertised widgets so that advertisements can be represented by corresponding widgets. Further, the advertising campaign can identify the specified geographical locations (for example, countries), terminal models, etc. with which to advertise, and can identify the characteristics (or profiles) of users for advertising.

In connection with an advertising campaign or, more generally, providing widgets, advertisements and / or advertised widgets to terminals 10, one or more widget sources 76, services 78 and / or advertisement sources 108 may be configured to generate, track and / or store various data and / or statistics. This data and / or statistics may relate to widgets including advertisements, advertisements and / or advertised widgets, so as to control one or more advertising campaigns. More specifically, for example, data and / or statistics may include the number of advertised widgets that will be sent to users (or to the corresponding terminals 10), and may identify geographical data (e.g., countries), terminal models, etc., to which they were sent widgets that include relevant advertisements and / or to which the advertised widget was sent. Additionally, data and / or statistics can identify the characteristics (or profiles) of users to whom widgets have been sent, including the corresponding advertisements, and / or to which the advertised widget has been sent. Further, for example, data and / or statistics may include data and / or statistics related to how often widgets, including advertisements, are used or otherwise opened.

As explained above, the widget may be associated with one or more other widgets and, accordingly, with one or more advertisements for this one or more widgets. In a more specific example, a widget may contain a plurality of selectable or separately presented elements, each of which may be associated with a different advertisement for the same widget or another widget (for example, advertisements from different objects). Alternatively, the widget may contain a plurality of selectable or separately presented elements, each of which may be associated with a different variation of the same advertisement for the same widget or another variation of the same widget (for example, advertisements from the same object). Like widgets and advertisements, these elements may also include identifiers, or may otherwise be associated with identifiers (e.g., alphanumeric identifiers) that uniquely identify these elements. Thus, for elements associated with various advertisements, the widget identifier may be associated with several element identifiers, each of which is associated with an advertisement identifier, as shown in FIG. Alternatively, for elements associated with different varieties of the same advertisement, the advertisement identifier may be associated with several element identifiers, each of which is associated with a separate variation of the same advertisement, as shown in FIG. Thus, for example, the table in FIG. 9a can be implemented together with the table in FIG. 15. Or, for example, the table in FIG. 14 may be implemented with the table in FIG. 9b.

In particular cases in which the widget includes selectable elements, for example, the widget on terminal 10 may be configured to transmit to the source 76 or service 78 an advertisement request for another widget associated with it. This request may include, for example, the address (eg, IP address) of the corresponding source or service, the identifier of the corresponding widget, the identifier of the selected element of the corresponding widget, and the identifier of the terminal (or terminal user). Before submitting the request, however, the widget may (but should not) be configured to request and accept approval from a terminal user for advertisements, for example, through a terminal user interface. The appropriate source or service can then determine whether the corresponding terminal / terminal user can accept advertisements (for example, for subscription services). If the terminal / terminal user can receive advertisements, the source or service can determine the corresponding advertisement based on the widget identifier and the element identifier and transmit the corresponding advertisement to the terminal in the opposite direction. Objects can then work in a manner similar to the previously described.

As also shown and explained above, widget sources 76, widget services 78, and advertisement sources 108 are separate network entities. In some forms of the invention, however, one or more objects may support one or more sources of widgets, services or sources of advertising, logically separate but combined in the object (s). For example, a single object may support logically separate but co-located widget sources and widget services. Also, for example, a single object can support logically separate, but located together widget service and advertising source. And further, for example, a single object can support logically separate but co-located widget source, widget service and advertisement source.

As explained above, the widget and its associated widget (s) may include separate widgets that are installed and used separately from each other on terminal 10. In various special cases, however, one or more related widget (s) may be installed and used embedded in the widget with which the corresponding widget (s) are associated. The widget may therefore further include an API for collecting embedded widget (s). The API can then be associated with one or more fields of the widget into which you want to embed the associated one or more widgets. In order to allow the presentation of the content of the embedded widget (s) in the content of the widget, the field (s) of the widget can be set smaller than the presentation of the content of the widget to match the content of the embedded widget (s). Optionally, the field (s) may correspond to the placeholder (s) for the advertisement (s) for the corresponding associated widget (s). The API can then be further configured to collect the requested advertisements and receive 78 widgets from the source (s) 76 and / or the service (s); and the advertisement (s) may be associated with the corresponding related widget (s).

According to one exemplary aspect of the present invention, functions performed by one or more system entities, such as terminal 10, digital broadcast receiving terminal 36 and / or digital broadcasting station 32, may be performed by various means, such as hardware and / or embedded software, including those described above, alone and / or under the control of a computer software product. A computer program product for performing one or more functions of the embodiments comprises a computer-readable storage medium, such as a non-volatile storage medium, and software including computer-readable portions of program code, such as a sequence of computer instructions embodied on a computer-readable storage medium.

In this regard, FIGS. 7 and 8 are a functional block diagram and a block diagram, respectively, of systems, methods, and software products according to embodiments of the present invention. It is understood that each block or step of a functional block diagram, as well as combinations of blocks in a functional block diagram, can be implemented by various means, such as hardware, firmware, and / or software including instructions from one or more computer programs. Any such instructions of a computer program may be downloaded to a computer or other programmable device to create a machine in which instructions that are executed by a computer or other programmable device (i.e., hardware) create means for performing the functions defined in block (s) or step (s) of the functional block diagram. These commands of a computer program can also be stored in computer-readable memory, which can control a computer or other programmable device so that it functions in a certain way, so that the commands stored in computer-readable memory create a product that includes command tools that implement the function defined in the block (- ah) or step (s) of the functional block diagram. Computer program instructions may also be downloaded to a computer or other programmable device so as to cause the computer or other programmable device to perform a number of operational steps to perform computer-processed processing so that instructions that are executed on a computer or other programmable device provide steps for implementing functions, defined in the block (s) or step (s) of the functional block diagram.

Accordingly, blocks or steps of flowcharts support combinations of means for performing the specified functions, combinations of steps for performing the specified functions and program commands for performing the specified functions. It is also understood that one or more blocks or steps of a functional block diagram and combinations of blocks or steps in a functional block diagram can be implemented by computer devices based on specialized hardware that perform these functions or steps, or by a combination of specialized hardware and machine instructions .

Many modifications and other forms of implementation will be apparent to those skilled in the art to which this invention relates based on the foregoing description and the related drawings. Therefore, it should be understood that the invention is not limited to the particular disclosed forms of implementation, and that modifications and other forms of implementation are included in the scope of the attached claims. In addition, although the preceding description and the accompanying drawings describe exemplary embodiments in the context of some exemplary combinations of elements and / or functions, it should be understood that various combinations of elements and / or functions may be provided with alternative forms of implementation within the scope of the attached claims inventions. In this regard, for example, various combinations of elements and / or functions that are described above may also be set forth in certain claims. Although certain terms are used herein, they are used only in a general and descriptive sense, and not to limit the invention.

Claims (40)

1. A network object for providing widgets, containing:
a processor configured to cause the network entity to transmit to the device a first widget that is associated with the second widget, the device being configured to present the content of the first widget on the device display so that it includes a content item associated with the second widget,
wherein the processor is configured to cause the network entity to receive a request from the device for a second widget based on the presentation of the content of the first widget, including the content item associated with the second widget,
and the processor is configured to cause the network entity to transmit the second widget to the device in response to the request, and the device is configured to receive the second widget and present the content of the second widget on the display. 2. The network object according to claim 1, characterized in that the processor is configured to cause the network object to receive from the device a request for additional content associated with the second widget, based on the presentation of the content of the first widget, including the content element associated with the second widget, moreover, the processor is configured to cause the network entity to transmit additional content to a device that is configured to present additional content on the display,
and the processor is configured to cause the network entity to receive a request for the second widget based on the presentation of additional content associated with the second widget. 3. The network object according to claim 1, characterized in that the processor is configured to cause the network object to transmit to the device a content element associated with the second widget before the device presents the content of the first widget including the content element associated with the second widget. 4. The network object according to claim 1, characterized in that the processor is configured to cause the network object to receive from the device a request for a content item associated with the second widget before transmitting the corresponding content to the device, the device being configured to transmit a request based on the presentation symbol of the first widget. 5. The network object according to claim 4, characterized in that the processor is configured to cause the network object to receive a request from a device configured to transmit a request based on the presentation of the symbol of the first widget on the display toolbar, the toolbar containing symbols for each of lots of widgets. 6. The network object according to claim 4, characterized in that the processor is configured to cause the network object to receive a request from a device configured to transmit a request based on the representation of the symbol of the first widget in a minimized image of the first widget. 7. The network object according to claim 1, characterized in that the processor is configured to cause the network object to receive a request from a device for a content element associated with a second widget before transmitting the corresponding content to the device, the device being configured to transmit a request based on the presentation the content of the first widget in the expanded image of this widget. 8. A device for processing widgets, containing:
a memory configured to store the first widget that is associated with the second widget; and
a processor configured to cause the device to present the content of the first widget on the display,
moreover, the processor is configured to cause the device to display a content item associated with the second widget, the processor is configured to force the device to present this content item in a predetermined position relative to the content presentation of the first widget, and
the processor is configured to cause the device to initiate a request to a network entity to receive a second widget, wherein the request is triggered based on the presentation of said content item. 9. The device of claim 8, wherein the processor is further configured to cause the device to receive a content item from a network entity before presenting said content item. 10. The device according to claim 9, characterized in that the processor is configured to force the device to accept a content item in connection with the campaign, the campaign being determined based on one or more geographical locations, one or more mobile terminal models, one or more user profiles , the first widget, or the number of times the first widget has been distributed by the network object. 11. The device according to claim 8, characterized in that the processor is configured to cause the device to present content including the symbol of the first widget,
moreover, the processor is configured to cause the device to represent the content item instead of the symbol of the first widget for at least a predetermined period of time. 12. The device according to claim 11, characterized in that the processor is configured to cause the device to periodically switch between the presentation of the symbol of the first widget and said content item. 13. The device according to claim 11, characterized in that the processor is configured to cause the device to represent the symbol of the first widget on the toolbar, including the symbols of each of the many widgets. 14. The device according to claim 8, characterized in that the first widget has an identifier with which the second widget is associated, and the initiated request for receiving the second widget includes the corresponding identifier. 15. The device according to claim 8, characterized in that the processor is additionally configured to cause the device to receive a second widget in response to a request, and the memory is also configured to store a second widget,
moreover, the processor is configured to cause the device to display the content of the second widget embedded in the content of the first widget. 16. The device according to clause 15, wherein the first widget includes an interface configured to capture a second widget received by the device. 17. The device according to clause 16, wherein the first widget further includes a field associated with an interface for receiving the content of the second widget for display. 18. The device according to 17, characterized in that the field is set smaller in size than the presentation of the content of the first widget so that it contains the content of the second widget. 19. The device according to 17, characterized in that the field is additionally configured to receive the mentioned content item associated with the second widget. 20. The device according to claim 8, characterized in that said content item is associated with a second widget. 21. The device according to claim 8, characterized in that the processor is configured to cause the device to initiate a request to a network object configured to transmit the second widget to the device only upon request. 22. The device according to claim 8, characterized in that the processor is configured to cause the device to represent the symbol of the first widget on the dashboard, including the symbols of each of the many widgets,
wherein the processor is further configured to cause the device to receive the second widget in response to the request, and the memory is also configured to store the second widget, and
the processor is thus configured to make the device represent the symbol of the second widget on the dashboard along with the symbols of each of the many widgets including the first widget. 23. The device according to claim 8, characterized in that the processor is additionally configured to cause the device to receive a second widget in response to a request, and the memory is also configured to store the second widget, and
the processor is configured to cause the device to continuously receive and display on the display the content of the second widget when the device is used online. 24. The device according to claim 8, characterized in that it includes a mobile terminal. 25. A method for providing widgets, including:
transmitting the first widget to the device, the first widget associated with the second widget, and the device is configured to present the content of the first widget on the device display so that it includes a content item associated with the second widget;
receiving from the device a request for a second widget based on the presentation of the content of the first widget, including the content item associated with the second widget; and
transmitting the second widget to the device in response to the request, the device being configured to receive the second widget and present the content of the second widget on the display. 26. The method according A.25, further comprising:
receiving from the device a request for additional content associated with the second widget, based on the presentation of the content of the first widget, including the content item associated with the second widget;
transferring additional content to a device that is configured to present additional content on a display; and
receiving a request for a second widget based on the presentation of additional content associated with the second widget. 27. The method according A.25, further comprising:
transmitting to the device said content item associated with the second widget before the device presents the content of the first widget including the content item associated with the second widget. 28. The method according A.25, further comprising:
receiving from the device a request for a content item associated with the second widget before transmitting the corresponding content to the device, the device being configured to transmit a request based on the presentation of the symbol of the first widget. 29. The method according to p. 28, wherein receiving a request for a content element associated with the second widget includes receiving a request for a content element associated with the second widget from a device configured to transmit a request based on the presentation of the symbol of the first widget on the instrumental panels on the display, the dashboard containing symbols for each of the plurality of widgets. 30. The method according to p. 28, wherein receiving a request for a content element associated with the second widget includes receiving a request for a content element associated with the second widget from a device configured to transmit a request based on the representation of the symbol of the first widget in minimized image of the first widget. 31. The method according to paragraph 24, further comprising:
receiving from the device a request for a content item associated with the second widget before transmitting the corresponding content to the device, the device being configured to transmit a request based on the presentation of the content of the first widget in the expanded image of the widget. 32. A method for processing widgets, including:
presenting the content of the first widget on the display of the device, the first widget associated with the second widget;
presenting on the device display a content item associated with the second widget, the second widget associated with the first widget, and the content item being presented in a predetermined position relative to the content presentation of the first executable part; and
initiating a request to the network entity for receiving the second widget, the request being initiated based on the presentation of the content item. 33. The method according to p, further comprising:
receiving the content item from the network entity before the second executable part represents the content item. 34. The method according to p. 33, characterized in that the receipt of the content item includes receiving the content item in connection with the campaign, and the campaign is determined based on one or more of one or more geographical locations, one or more models of a mobile terminal, one or more profiles the user, the first widget, or the number of times the first widget has been distributed by the network object. 35. The method according to p, characterized in that the presentation of the content includes a presentation of the content, including the symbol of the first widget, and the presentation of the content element includes the presentation of the content element instead of the symbol of the first widget for at least a predetermined period of time. 36. The method according to clause 35, wherein the presentation of the content and the presentation of the content item includes periodically switching between the presentation of the symbol of the first widget and the content item. 37. The method according to clause 35, wherein the presentation of the content includes the presentation of the symbol of the first widget on the dashboard containing the symbols of each of the many widgets. 38. A computer-readable storage medium containing parts of a computer-readable program code that causes the device to perform the method according to any one of paragraphs.25-31. 39. A computer-readable storage medium containing parts of a computer-readable program code that causes the device to execute the method according to any one of claims 32-37. 40. A device for processing widgets, comprising:
a processor configured to present the content of the first widget on the display, the first widget associated with the second widget,
moreover, the processor is configured to display the content of the first widget in a manner that includes the presentation of the content item associated with the second widget, the processor is configured to present the content item in accordance with the selected display method, and
moreover, the processor is configured to initiate a request to the network object to receive the second widget, and the request is initiated based on the presentation of the content element.

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