RU2285962C1 - Method for producing advertising product - Google Patents

Abstract

FIELD: advertising.

SUBSTANCE: a pack of cigarettes of the brand being advertised is used with an insert. In the pack free of cigarettes the insert is removed and pack is unfolded to form a flat shape by detaching walls, bottom and lid with style sheet in places of gluing. Insert is unfolded to flat shape in form of rectangle with following division of it on two even parts, one of which is folded to form a cone-like element. On one of cut-off walls of flat shape parts of wall are folded along bending lines, another wall is rolled to form a cylinder. Element formed of walls is turned upside down, and another cylinder is inserted in there forming a hull of an airplane model, while cone-shaped element is placed by its greater base into the hull, resulting in final transformation of a pack of cigarettes into a complete model of an airplane.

EFFECT: extended assortment of advertised products.

19 dwg

Description

The invention relates to the field of advertising, in particular to a method for producing an advertising product, in particular, from packaging.

A known method of obtaining an advertising product, which consists in using an advertised pack of cigarettes with an insert with advertising information printed on its surfaces (see RF patent No. 2191726, 10.27.2002 - analogue and prototype).

The disadvantage of this method is the small range of advertised products.

The technical result of the invention is the expansion of the range of advertised products.

This is achieved by the fact that in the method of obtaining an advertising product, which consists in using a pack of cigarettes of the advertised brand with an insert with advertising information printed on its surfaces, a cigarette-free pack is used, from which the insert is removed, a flat scan of the pack is formed by disconnecting at the places of gluing the walls , bottom, cover with a shaped sheet and the formation of a flat reamer of the insert in the form of a rectangle with its subsequent division into two equal parts, one of which is rolled into a cone a sharp element, moreover, on one of the cut walls of the bundle reamer, two bend lines are determined located at an angle of 45 ° with the apex at the axis of symmetry and on the line of the initial bend, and the wall parts are folded along the obtained bend lines and run along the longitudinal axis of the slot, on the other from the walls, along its lateral sections, the middle sections with their bend lines are distinguished in the transverse direction, the formed end sections are torn along the lines of the initial bend, bend to the middle section and fold the other wall into the cylinder, combining the middle sections with each other with the formation of the landing unit and place it in the slot, tear off the shaped sheet from the scan and bend along the lines of the initial bend and turn it into another cylinder, the element formed from the walls is turned over and the side sections of the other wall are turned and turned into the resulting element is inserted into another cylinder formed from the shaped sheet with the formation of the fuselage of the airplane model, while the cone-shaped element is installed with a large base in the fuselage with the final transformation aniem packs a whole model airplane.

The invention is illustrated by drawings, where:

Figure 1 shows a scan of a pack of cigarettes,

Figure 2 - a) scan insert,

b) a conical element from the insert,

Figure 3 - a) cut off one of the walls,

b) one of the walls folded,

Figure 4 - a) cut off another of the walls,

b) the other of the walls with end sections.

c) a cylinder from another of the walls,

Figure 3 - a) a shaped sheet,

b) another cylinder from a shaped sheet,

6 - a) the placement of the landing site in the slot,

b) a formed element of the walls,

7 - a) the resulting element,

b) another element at the time of assembly,

Fig - fuselage model of the aircraft,

Fig.9 - Assembly of the fuselage of the model aircraft with a cone-shaped element,

Figure 10 - a) advertised one-piece aircraft model,

b) the same expanded view,

c) front view

d) top view.

A method of obtaining an advertising product is to use an advertised pack of cigarettes 1 with insert 2 with advertising information printed on its surfaces.

A cigarette-free pack 1 is used, from which insert 2 is removed, a flat reamer 3 is formed of pack 1 by disconnecting walls 4, 5, bottom 6, cover 7 with a shaped sheet 8 at the places of gluing and forming flat reamer 9 of insert 2 in the form of a rectangle with its subsequent division into two equal parts.

One of the parts is rolled into a conical element 10.

On one of the cut-off walls 4 of the reamer 3 of the packet 1, two bend lines 11 are determined, located at an angle of 45 ° with the apex at the axis of symmetry and on the line of the initial bend, and parts of the wall 4 are folded along the obtained bend lines 11. Perform a slot 12 along the longitudinal axis.

On the other of the walls 5, along its lateral sections 13, the middle sections 14 with their bend lines 15 are distinguished in the transverse direction, the formed end sections 16 are torn along the lines of the initial bend 17, bent to the middle section 14 and the resulting other wall 5 is rolled up into a cylinder 18 , combining the middle sections 14 with each other with the formation of the landing site 19, and place it in the slot 12.

The shaped sheet 8 is torn off from the reamer 3 and bent along the lines of the initial bend 17 and rolled into another cylinder 20 formed from the walls 4, 5, the element 21 is turned over and the side sections 13 of the other walls 5 are turned and the other cylinder 20 formed is inserted into the obtained element 21 from the shaped sheet 8 with the formation of the fuselage 22 model aircraft.

The cone-shaped element 10 is mounted on a large base in the fuselage 22 with the final conversion of the advertised pack of cigarettes 1 into the advertised integral model 23 of the aircraft.

Position 24 denotes the cut (tear) lines of a pack of 1 cigarette, position 25 denotes two side triangles obtained from one wall 4.

The method is as follows.

They put in the package, or, for example, in a pack of 1 cigarette, printed on a sheet of paper instructions for assembling an airplane model. Thus, attracting the buyer to the purchase of goods (cigarettes), since, in addition to the usual consumer qualities, the goods will contain a toy-constructor. And then, when the pack 1 is released from the cigarettes, the user performs the above operations.

Alternatively, to facilitate assembly of an advertising product (for example, an airplane model), lines may be applied to the inside of the package to aid assembly.

A consumer who has previously thrown away an empty cigarette pack or other packaging can use it for construction, as well as create a new psychological status in situations of rest, play, entertainment.

To further increase sales, the manufacturer of the product, as an option, makes the inner packaging multi-colored, for example, in ten different colors, and subsequently carries out promotions, for example, under the slogan “collect ten planes of different colors and get a prize”.

The image of the assembled advertising product (airplane, etc.) is used in advertising, for example, of a particular brand of cigarettes, if the model is assembled so that the colors of the cigarette pack and the name of the brand of cigarettes are outside.

Thus, the invention expands the range of advertised products, increases the gambling component of advertising without attracting additional funds to transform the consumer properties of containers (packaging) from packaging-unitary to cognitive-leisure and gaming.

Industrial applicability

The invention can be used for methods of obtaining advertised products.

Claims (1)

A method of obtaining an advertising product, which consists in using a pack of cigarettes of the advertised brand with an insert with advertising information printed on its surfaces, characterized in that they use a pack of cigarettes free of cigarettes, from which the insert is removed, a flat scan of the pack is formed by disconnecting the bottom , covers with a shaped sheet and the formation of a flat scan of the insert in the form of a rectangle with its subsequent division into two equal parts, one of which is folded into a cone the second element, and on one of the cut-off walls of the bundle reamer, two bend lines are determined located at an angle of 45 ° with the apex at the axis of symmetry and on the line of the initial bend and the wall parts are folded along the obtained bend lines and run along the longitudinal axis of the slot, on the other of the walls along its lateral sections allocate in the transverse direction the middle sections with their bend lines, the formed end sections tear along the lines of the initial bend, bend to the middle section and fold the resulting other wall into the cylinder, combining the middle sections with each other with the formation of the landing unit, and place it in the slot, the shaped sheet is torn from the sweep and folded along the lines of the initial bend and rolled into another cylinder, the element formed from the walls is turned over and the side sections of the other wall are turned and turned into the resulting element is inserted into another cylinder formed from the shaped sheet with the formation of the fuselage of the airplane model, while the cone-shaped element is installed with a large base in the fuselage with the final transformation packs of cigarettes in a one-piece airplane model.

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