RU2208838C1 - Method for advertising in prints and internet editions using mobile communications - Google Patents

Abstract

FIELD: systems for text transmission from mobile terminal. SUBSTANCE: pay is carried out on credit cards. SMS-card cost includes advertising cost; personal code is marked on the card. Client contacts editor in SMS mode and sends personal SMS-card code and information about rubric for advertisement to be inserted to, and characteristics of subject of advertisement in the form of alphabetic characters which are converted into text message be editor and sent to Internet or to paper medium printer. EFFECT: simplified advertising and paying procedures. 2 cl _

Description

 The invention relates to systems for transmitting text information from a mobile terminal with credit card payments.

 Known methods for financial transactions in which financial information is collected from remote terminals (see RU 2134901, 08.20.99, US 5336870 A, 09.08.94, EP 0440515 A, 07.08.91).

 However, the information itself is financial, i.e. payment and its confirmation, which does not allow using these methods for submitting ads.

 Known methods for transmitting information from mobile phones of the GSM standard in the form of a short message - SMS short message service, when using the payment, a "standard" payment card for telephone calls (WO 96/14719 A1, 05.17.96, RU 2169995 C2, 27.06 .01, RU 2172014 C2, 08/10/01, RU 2147794 C1, 04/20/2000).

 However, although it is possible to submit announcements from them, payment can be made by card for a telephone conversation (SMS message transmission). Payment for the advertisement itself is made through the banking authorities by transferring money to the editorial account and checking the accounts in the editorial office, which requires additional staff and complicates the process of accepting announcements.

 The technical result of the invention is to simplify the process of submitting ads and pay for them.

 To do this, the following is carried out: the editorial office initiates the sale of SMS cards containing their own card code, the price of which includes the cost of the announcement, the customer, when purchasing a card, pays for the cost of the announcement, then the client establishes a connection from the mobile phone via SMS and transmits the own SMS-card code and information about the type of section where the advertisement should be placed and the characteristics of the advertisement object in the form of alphabetic characters, after identifying the SMS-card’s own code and receiving information from ienta computer version of the client sends an SMS-message on the adoption of the ad, and received information about the characteristics of the object ad converts into a text message that is based on a section of information in which to place the ad is sent to the Internet or fixed on the print medium.

 The ad is promotional in nature.

 Let’s take a closer look at the ad submission process. The editors initiate the sale of SMS cards similar to Internet cards, the price of which includes the cost of publishing the corresponding announcement.

 A client who wants to place an ad buys an SMS card and, in the usual way, connects to the editorial office via SMS from his mobile phone and dials his own card code, which can be covered with a protective layer that is cleared when using an SMS card (similar to an Internet card) .

 This code is checked by the editorial computer, and if it is correct, information about the use of this card is entered into the computer and information is received from the client.

 A client on a mobile phone dials and transmits an SMS message, which in the form of alphabetic characters indicates the type of section where the advertisement is being sent (car, apartment, purchase, etc.) and the characteristics of the advertisement. Alphabetic characters are standardized by the client and the publisher.

 After receiving the alphabetic characters, the computer recovers the full text of the transmitted announcement and sends, depending on the editorial profile, to the appropriate Internet site or prints it on paper, for example, in the newspaper in the announcement section. In this case, the applicant is sent a notification of receipt of the announcement in the same SMS-communication session.

 For instance.

 Any object, such as a car, can be described with a standard set of characteristics. If you assign a character to each characteristic (a letter or two letters of the English alphabet), you will get a short-written announcement about the sale of a car in the form of an algorithm. This algorithm can easily decrypt the computer and assign symbols to specific verbal formulations of the car’s characteristics, which together describe the complete set of the car: AK - automatic gearbox, A - ABS, G - power steering, K - air conditioning, KK - climate control, LD - alloy wheels, L - sunroof, KS - leather interior, BC - velor interior, M - color specification - metallic, Z - green color, K - red color, B - white color, etc. The message may look like this: 013756237, PA, Audi, A6, 1997, 2400, AK, A, G, K, KK, LD, L, KS, ZM, 18000, 273-55-01 (Audi A6, 1997, 2400 see cube., automatic transmission, ABS, power steering, air conditioning, climate control, light alloy wheels, sunroof, leather interior, green metallic, price 18000 cu, phone 273-55-01).

 Thus, without arriving at the editorial office or at an ad reception center, you can quickly advertise a car for sale at any time. The publisher, in turn, saves a lot of money on staff, renting premises, etc.

Claims (2)

 1. The way of submitting announcements to print and Internet publications via mobile communication is that the editorial office initiates the sale of SMS cards containing their own card code, the price of which includes the cost of the advertisement, the customer, paying for the card, pays the cost announcements, then the client establishes a connection from the mobile phone to the editor in SMS mode and transmits his own SMS card code and information about the type of section where the advertisement should be placed and the characteristics of the announcement object in the form of alphabetic characters fishing, after identifying the SMS card’s own code and receiving information from the client, the editorial computer sends the client an SMS message about the acceptance of the advertisement, and converts the received information about the characteristics of the advertisement object into a text message, which, taking into account information about the type of section in which to place the announcement is sent to the Internet or fixed on print media.  2. The method according to claim 1, characterized in that the ad is advertising in nature.