RU219674U1 - PORTABLE DEVICE FOR VIDEO INFORMATION PLAYBACK - Google Patents

Abstract

The utility model relates to backpacks or knapsacks for carrying on the back with two straps worn over the shoulders, used for mobile visual combined sound and visual advertising or presentation, for example for public announcements. A portable device for playing video information consists of a body with adjustable straps and straps, handles, seals, an external antenna and a zipper that closes the inside of the body. On the front side of the case there is a display and a video camera with infrared LEDs. In the inner part of the case there are sound playback devices, a power supply in the pockets of a fabric partition that covers a compact computer, including modules for satellite navigation, digital cellular communications, wireless access, memory, USB interface and HDMI interface. A portable device for playing video information allows you to increase the effectiveness of an advertising campaign through automated analysis of information about the number of unique views of content by consumers. 4 w.p. f-ly, 4 ill.

Description

Field of technology to which the utility model belongs

The utility model relates to backpacks or knapsacks for carrying on the back with two straps worn over the shoulders, used for mobile visual combined sound and visual advertising or presentation, for example for public announcements.

State of the art

Video information broadcast with the help of a backpack moving in urban spaces is a new type of outdoor advertising that is actively gaining popularity all over the world. A non-standard and mobile form of information presentation allows you to attract the attention of a large number of people in various locations, creatively convey advertising content to the target audience, create a positive image of the company and increase brand awareness. But the features of the advertising business are to determine the effectiveness of an advertising campaign, and for this you need to know the number of potential consumers of content. When consumers of advertising are random passers-by, it is quite difficult to determine the number of people who paid attention to advertising and requires separate events. Therefore, it is important to improve existing models of advertising backpacks in order to provide the technical feasibility of automated analysis of the effectiveness of an advertising campaign.

With the development of portable power supplies and the improvement of multimedia technology, developers have begun to make attempts to create a mobile and efficient device for displaying advertising content.

A mobile means of displaying advertising and other information is known, which is a human-movable, autonomously functioning video screen (or video screens). Refers to mobile advertising and can also be used in any mass events (see patent RU 53065 U1, publ. 27.04.2006).

The disadvantage of the described mobile display means is the use of a video screen without external sources for downloading content, which allows you to display only pre-prepared advertising information.

A device for demonstrating video and/or audio information in a mobile mode is known, designed to display advertising, educational, informational material, as well as to play games using game consoles. The device comprises a deformable peripheral frame fixed on a person with the help of belts and fasteners, in which a demonstration screen is suspended in its shell, which is movable with respect to the frame. The shock absorbers are attached to the lateral vertical parts of the frame, the autonomous power supply is located on one of the belts, the loudspeakers are fixed on the screen shell, while the screen and the autonomous power supply are connected by a cable (see patent RU 64418 U1, publ. 06/27/2007).

The disadvantage of the described device is its limited functionality due to the lack of navigation modules, cellular communication and wireless access.

Known advertising satchel, which the user carries on his back to distribute audiovisual information among the surrounding people on the street. According to the invention, the backpack contains the actual backpack and a metal frame attached to it with several screws, several straps are located on the backpack, a zipper, a portable DVD player is installed inside the backpack, a protective casing is provided to protect the screen of the DVD player, which can be rolled up and attach to a backpack using a belt, while the DVD player is powered by a rechargeable battery (see patent RO 125939 AO, publ. 12/30/2010).

The disadvantage of the described satchel is the use of a portable DVD player for demonstrating information, which limits the variety of broadcast content.

Known backpack for streaming media advertising, which contains a shoulder bag and a media device, and the media device consists of a frame and a display unit. The backpack can be used as a regular bag for daily use. The media device is used to play high-definition static advertising in a scrolling mode to form an outdoor mobile advertising mode (see patent CN 202487110 U, published 10/10/2012).

The disadvantage of the described backpack is the small size of the media device and its limited functions, this backpack is mainly intended for carrying objects, mobile advertising in it is a secondary function and is implemented by displaying static images.

Known luggage screen containing LCD, located on the outside of the luggage bag and connected to the video terminal. The LCD display can be detached from the luggage bag and used separately (see patent CN 204483367 U, published 07/22/2015).

The disadvantage of the described design is the bulkiness and complexity of connecting the LCD to the bag, which makes it difficult to use for demonstration purposes.

A bag with a multimedia device is known, containing a flat display, a power supply and a microcomputer with an information input-output device connected to each other, the multimedia device is made in one housing located on the outer surface of the bag, according to the utility model, the multimedia device is equipped with a gyroscope, and the display is made touch , and the information input-output device is made in the form of bluetooth; it may be provided with a motion sensor and/or an accelerometer and/or an electronic pedometer, which may be based on a built-in accelerometer; a multimedia device can be equipped with a color sensor placed on a flat display (see patent RU 167868 U1, published on January 11, 2017).

The disadvantage of the described bag are the limited functionality of the components used.

Known backpack for mobile video electronics, consisting of a housing, an electronic display, straps, speakers, which are located on the body of the backpack. The electronic display is designed to display video, pictures or text. The display on the backpack can be used separately, and two or more of these backpacks can be connected and used together (see patent CN 110215046 A, published 09/10/2019).

The disadvantage of the described backpack is the limited amount of content for demonstration, due to the set of images in a special plug-in software on the user's mobile device, which limits the functionality.

A user-wearable means of demonstrating video information and advertising material is known, which is a wearable item for personal use, equipped with a multimedia device containing a display placed on the front wall, electrically connected to a processor unit located inside the item of personal use, connected to a power supply unit. The processor unit is made in the form of a microprocessor board, which is a single-chip Bluetooth controller with a built-in processor that performs the functions of a processor and a signal receiving unit in a wireless communication mode with a mobile communication device. The display is made in the form of a flexible OLED panel, which is placed in a pocket on the front side of a personal item, which is made with the possibility of closing it (see patent RU 202131 U1, publ. 03.02.2021).

The disadvantages of the described design include the lack of protection for the flexible display and the inability to reproduce sound.

A backpack with a liquid crystal display screen is known, including a case with an internal volume for carrying cargo, shoulder straps attached to the case, an adjustable backlight system outside and inside the case, characterized in that the outer surface of the case is equipped with an LCD screen with a GSM SIM card, while the screen made with the ability to display real-time data via a mobile phone and connect to batteries at the bottom of the backpack as an additional power source via a USB input (see patent KZ 6723 U, publ. 03.12.2021).

The disadvantage of the described backpack is the lack of satellite navigation modules, which limits its functionality.

Known backpack with a portable electronic bulletin board, which contains a mounting frame, equipped with an electronic bulletin board. Accordingly, the user can wear an advertising backpack in which an advertisement played through the electronic bulletin board is downloaded via the Internet or stored content is pre-installed. Advertising can be played randomly, so that the invention provides the best advertising performance when walking through tourist places and further provides a reduction in advertising costs (see TW 202201367 A, published 01/01/2022).

The disadvantage of the described backpack is the limited demonstration capabilities associated with the demonstration of predominantly text ads.

A portable programmable device is known (see patent RU 197128 U1, publ. 04/02/2020). This technical solution refers to information and communication technologies and is intended for the dissemination of visual information (advertising). A portable programmable device is implemented in the form of an advertising "walking screen" Walkscreen Promo Out 19 (see https://walkscreen.ru/promo#!/tproduct/223230352-1498486301712) and contains a display, a control unit and sensors, and the control unit is made with the possibility of interaction via a wireless connection with a mobile application installed on the user's mobile phone. Disabling the content broadcast in case of obstacles in front of the screen is achieved due to the fact that the surface of the front of the display contains obstacle detection sensors associated with the control unit.

The disadvantages of the described portable programmable device include the difficulty of proper use in an environment of a large number of people, at public events or in small spaces due to the presence of sensors that will falsely trigger, as well as the complexity of software implementation and limited use due to the use of a user's mobile device, which is not always is feasible due to the possibility that the user does not have a suitable device or its incompatibility with the software used, and requires sufficient qualification from the user.

All the described devices do not have the technical ability to provide "feedback" from consumers of advertising content, their design does not have elements that allow you to track and analyze the views of others when viewing a display with information, and this is necessary to determine the effectiveness of an advertising campaign.

The well-known analogue with the closest set of essential features, singled out by the author as a prototype, is a portable device for displaying content depending on location, characterized in that it contains a display; location module; Wi-Fi module; bluetooth module; high-speed mobile Internet module; memory; sound microphone; a control module connected to a display, a location module, a Wi-Fi module, a Bluetooth module, a high-speed mobile Internet module, an audio microphone, a memory, a power module, and a battery; built-in video camera (see patent RU 199495 U1, published on September 3, 2020).

In the process of studying the prototype, the following reasons were identified that impede the achievement of the technical result provided by the claimed utility model:

- the built-in video camera does not allow face recognition in darkened spaces or at dusk;

- there is no technical possibility of temporary storage and comparison of depersonalized images of recognized faces of others.

These shortcomings do not allow the prototype to correctly count the views of others in low light and adequately estimate their number, avoiding re-counting the views of the same people. As a result, the accuracy of analyzing the effectiveness of an advertising campaign is reduced.

The described prior art shows the need to develop a new design of a portable device for playing video information in order to determine the number of potential consumers of content in order to analyze the effectiveness of an advertising campaign.

Disclosure of the essence of the utility model

The technical result achieved by the claimed utility model is to increase the accuracy and depth of automated analysis of persons who have viewed advertising or other information content by recording images of the faces of others, including in low light, and eliminating the counting of duplicate faces.

The technical result is achieved using a portable device for reproducing video information, containing a body worn by the user, on the outer part of which there is a video camera with the functions of determining the gaze, age, gender of a person and transmitting recognized data, equipped with a display electrically connected to the power supply unit and a compact computer, including satellite modules. navigation, digital cellular communications, wireless access, memory, characterized by the fact that infrared LEDs are installed around the video camera, and the video camera itself additionally has the functions of temporary storage and comparison of depersonalized images of recognized faces of others coordinated with a compact computer; compact computer additionally contains interface modules via USB bus and HDM1 interface; audio playback devices are located in the case; satellite navigation modules have a remote antenna; The case has a waterproof design.

The use of the claimed portable device for playing video information makes it possible to increase the effectiveness of an advertising campaign due to automated analysis of more accurate information about the number of unique views of content by consumers and to improve the quality of eye fixation in darkened spaces and at dusk.

Brief description of the drawings

On FIG. 1 shows a general view of the front side of the body of the claimed portable device for reproducing video information.

On FIG. 2 shows a general view of the reverse side of the body of the claimed portable device for reproducing video information.

On FIG. 3 shows a general view of the interior of the claimed portable video playback device.

On FIG. 4 shows a block diagram of the elements of the claimed portable device for playing video information.

In FIG. 1, 2, 3 and 4 are marked:

1 - body;

2 - adjustable straps;

3 - adjustable straps;

4 - handles;

5 - seals;

6 - remote antenna;

7 - zipper;

8 - display;

9 - video camera with infrared LEDs;

10 - audio playback devices;

11 - power supply;

12 - compact computer;

13 - satellite navigation modules;

14 - digital cellular communication modules;

15 - wireless access modules;

16 - memory modules;

17 - USB interface modules;

18 - HDMI interface modules.

Implementation of the utility model

A portable device for playing video information consists of a body 1 with adjustable straps 2 and belts 3, handles 4, seals 5, an external antenna 6 and a zipper 7 that closes the inside of the body 1 (see Fig. 1 and 2). On the front side of the case 1 there is a display 8 and a video camera 9 with infrared LEDs (see Fig. 1). In the inner part of the housing 1 there are 10 audio playback devices, a power supply 11 in the pockets of a fabric partition covering a compact computer 12, including modules 13 of satellite navigation, 14 digital cellular communication, 15 wireless access, 16 memory, 17 pairing via USB bus and 18 interface HDMI (see Fig. 3 and 4).

The housing 1 has a moisture-proof design, which ensures the protection of the elements located in its inner part, and the display 8 from atmospheric and household influences.

Adjustable straps 2 and belts 3 provide a comfortable positioning of the body 1 on the user's shoulders or back.

The handles 4 allow the user to carry the body 1 in their hands or place it on hooks, hangers and other structures, including for demonstration purposes.

Seals 5 soften the action of the body 1 on the user and partially absorb external mechanical loads, protecting the elements located in the inside of the body 1.

The fastener 7 of the "lightning" type can have a single or double version of the sliders and is designed for quick access to the inside of the case 1.

The display 8 can be equipped with a shock-resistant protective glass and be an electronic device designed to visually display information and made using any of the available production technologies, such as LCD, TFT, IPS, OLED, Super AMOLED or POLED.

The video camera 9 is a device with a wide viewing angle, along the perimeter of which infrared LEDs are located for night shooting. The video camera 9 allows you to record an image and / or sound, including in low light, converting them into electrical signals supplied to a compact computer 12, in which, together with the video camera 9, the functions of determining gaze, age, gender and transmitting recognized data are implemented, as well as temporary storage and comparison of depersonalized images of recognized faces of others.

Audio playback devices 10 are intended for voicing content and may be in the form of wired or wireless audio systems.

The power supply unit 11 can be made in the form of a portable rechargeable battery or a mobile autonomous power supply system with photoelectric converters, including remote elements located on the housing 1 or other structures.

Compact computer 12 is a miniature electronic computer with the necessary blocks for its operation. For example, laptop, netbook, ultrabook, nettop, mini PC, micro PC, single-board industrial PCs running Windows, Mac OS, Linux, iOS, Android operating systems or their derivatives.

Modules 13 satellite communication with remote antenna 6 implement the operation of the navigation satellite system based on GLONASS, GPS, Beidou, Galileo, QZSS or IRNSS.

The digital cellular modules 14 provide wireless data transmission and multi-party voice or video communication through available standards such as TDMA, CDMA, GSM, PDC, GPRS, EDGE, WCDMA, CDMA2000, UMTS, HSDPA, HSUPA, HSPA, HSPA+, or LTE.

Wireless access modules 15 allow you to interact with local area network equipment, as well as receive or transmit information, for example, via Bluetooth, Wi-Fi, WiMAX, etc.

Memory modules 16 are needed to house the operating system, necessary software, and other information.

USB interface modules 17 allow you to connect various external digital and analog devices, sensors and actuators via the USB bus.

The HDMI interface modules 18 are used to transmit high-resolution digital video data and multi-channel digital audio signals via the compact computer 12 to, for example, a display 8, an audio playback device 10 or other devices that can be connected.

Modifications and the number of modules 13 ... 18 are applied depending on the tasks that the user faces.

A portable video playback device is used as follows. The user turns on the power supply 11, which runs the compact computer 12, the display 8, the video camera 9 with infrared LEDs, and the audio playback devices TO. The compact computer 12, using the operating system and specialized software, controls the operating modes of the display 8, video camera 9 with infrared LEDs, sound playback devices 10 and modules 13 ... 18. Then the user puts the body 1 of the claimed device on his shoulders or back through adjustable straps 2 and fixes in a comfortable position with adjustable straps 3, or takes the body 1 by the handles 4, and starts its movement arbitrarily or along the established route. The satellite navigation module 13, controlled by the compact computer 12, determines and tracks the location of the body 1 and, accordingly, the user. Compact computer 12 using digital cellular modules 14 or wireless access modules 15 remotely transmits information about the user's location to various external devices (not shown in Fig.) or can accumulate this information on memory modules 16. Information about the location of the user allows you to evaluate its route, the duration of movement and labor costs. In addition, the modules 14 digital cellular communication and 15 wireless access allow you to receive content from various external devices for playback on the display 8 and devices 10 audio playback. The desired content can also be played back by the compact computer 12 on the display 8 and audio playback devices 10 from external devices via interface modules 17 via USB or modules 18 via HDMI. Thus, the user moves with the body 1, on which advertising or other informational content is reproduced by means of the display 8 and devices 10, which attracts the attention of others. When this video camera 9 with infrared LEDs records the image of people falling into the angle of its view. The infrared LEDs of the camcorder 9 make it possible to correctly record the image of people in low light conditions. The recorded information is transferred to a compact computer 12, in which, through specialized software, the functions of determining gaze, age, gender and transferring recognized data are implemented, as well as temporary storage and comparison of depersonalized images of recognized faces of others who viewed the content on the display screen 8. Temporary storage and comparison function Anonymized images of recognized faces of others ensures privacy by keeping images only for a short period of time and using them to avoid counting duplicate views. After completing the route, the user turns off the power supply 11, removes the case 1 and provides storage of the claimed device until the next use. As a result, due to the unity of all elements in the case 1 and the coordinated operation of the compact computer 12, display 8, video camera 9 with infrared LEDs, audio playback devices 10 and modules 13 ... 18 in the process of using the claimed device, information on the number of unique views of content ranked by age, gender and duration, which can be stored in memory modules 16 or in connected devices via USB interface modules 17, and also transmitted to remote devices via digital cellular communication modules 14 and wireless access 15.

Unlike the prototype, the claimed portable device for playing video information is equipped with a video camera with infrared LEDs for shooting in low light, which has not only the functions of determining gaze, age, gender, coordinated with a compact computer, but also temporarily storing and comparing anonymized images of recognized faces of others to exclude counting duplicate faces of others.

The claimed device for playing video information makes it possible to increase the effectiveness of an advertising campaign through automated analysis of information on the number of unique views of content by consumers.

Claims (5)

1. A portable device for reproducing video information, containing a body worn by the user, on the outer part of which there is a video camera with the functions of determining the look, age, gender of a person and transmitting recognized data, equipped with a display electrically connected to the power supply unit and a compact computer, including satellite navigation modules, digital cellular communication, wireless access, memory, characterized in that infrared LEDs are installed around the video camera, and the video camera itself additionally has the functions of temporary storage and comparison of depersonalized images of recognized faces of others coordinated with a compact computer. 2. A portable device for playing video information according to claim 1, characterized in that the compact computer additionally contains interface modules for the USB bus and the HDMI interface. 3. A portable device for reproducing video information according to claim 1, characterized in that audio playback devices are located in the case. 4. A portable device for playing video information according to claim 1, characterized in that the satellite navigation modules have a remote antenna. 5. A portable device for playing video information according to claim 1, characterized in that the case has a moisture-proof design.

Images