RU2138083C1 - System to disseminate visual messages - Google Patents

Abstract

FIELD: advertising. SUBSTANCE: system to disseminate visual message is intended for dissemination of advertising or other messages with the use of selective radio call network in indoor rooms of transport structures where people move with the aid of running ways. System has at least one device for visual presentation of messages controlled remotely over selective radio call network fitted with indication panel, receiver of selective call and aid converting messages received by receiver of selective radio call to messages presented on indication panel. System incorporates central terminal of selective radio call network, one transmitter of selective radio call network as minimum coupled to it, central station to receive messages, aid to enter these messages into central terminal of selective radio call network. Remotely controlled device for visual presentation of messages is located in zone of reception of signals of transmitter of selective radio call network inside transport structure designed for movement of people with the use of running ways. This device is connected with the help of relaying communication channel with at least one device for visual presentation of relayed messages located inside transport structure and fitted with indication panel, input unit to receive relayed messages and aid to convert relayed messages to messages presented on indication panel. EFFECT: enhanced efficiency of dissemination of visual information. 1 dwg

Description

 The invention relates to advertising, and specifically to systems for the visual reproduction of advertising or other messages presented on remote display panels - visualization screens.

 Among the systems that distribute visual messages, for example, an advertising system [1] is known, which contains remote locations and a central station that generates and transmits advertising or other video information via fiber-optic cables to remote locations where it is displayed on the corresponding visualization screens using video projectors. The system [1] is characterized by locality and specialization - it is focused primarily on servicing people in the lobby, halls and other interior rooms of large transport hubs. The implementation of the system [1] is complicated, due to the features of the equipment used, which implements the formation, transmission and playback of video information.

 Known, for example, is an advertising system [2], intended for sale in shopping centers, containing central and peripheral points connected to the central point by audio and video communication channels. The central point contains audio and video storage devices, a transmitter of audio and video signals, as well as a receiver of control signals for activating a transmitter of audio and video signals. Peripheral points contain receivers of audio and video signals, visualization screens - advertising boards on which images received by the respective receivers are projected, as well as control signal transmitters triggered by switches, to which buyers interested in advertising information have access. The system [2] is characterized by locality - its working area is limited to the premises of one shopping center, for example, a large department store and specialization - it is focused on serving customers who come for shopping at this shopping center. The implementation of the system [2] is complicated - it requires the development of specialized equipment and significant capital costs.

 Known, for example, an information system [3], designed to service a transport hub, such as a railway station. The system [3] contains a central station and information modules connected to the central station with two-way data exchange wire lines. The information modules include displays that display information of a certain nature, for example, information about the availability of seats in passenger trains. The modules are also equipped with means to enable two-way data exchange with the central station. The modules are powered from the central station. The system [3] is characterized by locality - its working area is limited to the premises of one transport hub, for example, a railway station, and its specialization is focused on serving passengers of this hub. The implementation of the system [3] is complicated - it requires the development of specialized equipment and significant capital costs.

 Locality and specialization, as well as significant capital expenditures during implementation, characteristic of systems [1], [2], [3] and similar systems, significantly limit the possibilities of such systems for the distribution of visual messages.

 The system described in [4], which is adopted as a prototype, has more wide possibilities for the distribution of visual messages.

 The visual message distribution system, adopted as a prototype, contains devices for visual reproduction of messages remotely controlled via a selective radio call network, each of which is equipped with an indicator panel, a selective radio call receiver, and also a means for converting message signals received by the selective radio call receiver into messages reproduced on indicator panel. The system also includes a central terminal of the selective radio call network, associated with it at least one transmitter of the selective radio call network, a central station for receiving messages from users of the system, and also a means for entering these messages into the central terminal of the selective radio call network.

 A feature of the visual messaging distribution system, adopted as a prototype, is that it uses an active selective radio call subscriber network (for example, a city or regional paging network) to remotely control a device for visually distributing distributed messages, which is a common infrastructure element in a modern urbanized environment. Through the use of the existing network of selective radio call, the costs of implementing and subsequent operation of the prototype system are reduced, and the area of possible distribution of messages is expanded to the boundaries of the coverage area of the network of selective radio call.

 The distribution system of visual messages, adopted as a prototype, works as follows.

 Remote-controlled devices for visual reproduction of messages are stationary located within the boundaries of the coverage area of the selective radio call network used. In order to disseminate messages to the largest number of people, public places characterized by the movement of large flows of people, for example, sections along busy traffic highways, sections near intersections, traffic intersections or ramps to the objects of interest to road users, are selected as places of such accommodation.

 Users of the system who wish to reproduce their advertising or other information using the technical means of the system inform the central station manager of the texts of the distributed messages, the addresses (or other identification attributes) of the corresponding devices for the visual reproduction of messages, the desired time and duration of message playback.

 The central station manager types on the keyboard messages, each of which contains an address part that carries information about the address of the transmitted message, i.e. information about the subscriber number of the selective radio call receiver of the selected device for visual reproduction of messages, and the content part, reflecting the actual advertising or other text. These messages are entered using the appropriate means of computing and switching equipment into the central terminal of the selective radio call network.

 In the central terminal of the selective radio call network, each of these messages is appropriately encoded, after which it is broadcast using the transmitter (s) of the selective radio call network. The message signal thus emitted is then received by the selective radio call receiver, the subscriber number of which coincides with the number presented in the address part of the message. At the selective radio call receiver, the received message signal is decoded and converted to a form that allows displaying advertising or other text presented in the content of the message on the display panel of the corresponding device for visually reproducing messages. The received message is stored and played on the display panel of this device in accordance with the program of its operation. Control, decoding and other programs necessary for the operation of the device for the visual reproduction of messages are implemented using standard computer technology.

 Changing the information displayed on the indicator panel occurs after receiving a new message generated and transmitted by the dispatcher of the central station.

 Thus, in the distribution system of visual messages, adopted as a prototype, the problem is solved of distributing various kinds of advertising or other messages to a large number of people traveling along busy traffic routes - drivers and passengers of vehicles, pedestrians. This provides the possibility of targeted distribution of messages in accordance with the locations of devices for the visual reproduction of messages through the use of selective radio call receivers with individual subscriber numbers assigned to the selective radio call network.

 However, in the system adopted as a prototype, the impact of advertising or other information is not effective enough. In particular, for drivers of vehicles and their passengers this is due to the relatively short period of time during which the display panels on which messages are displayed can be viewed from a moving vehicle, and for pedestrians moving along busy streets, due to the lack of conditions for a careful reading of messages reproduced on these panels. The fact is that in a busy street with a dense flow of pedestrians, the attention of the pedestrian is concentrated on the process of movement and interruption of visual observation of other pedestrians can lead to a collision and conflicts. In such conditions, the pedestrian feels constant emotional stress, which negatively affects the perception of extraneous information that is not related to the process of his movement in the flow of pedestrians.

 The task to which the claimed invention is directed is to create a system whose technical means allow the effective distribution of visual messages using a selective radio call network for large flows of people moving in such new (relative to the prototype) places of urban infrastructure as the interior of transport facilities, moving dense streams of people with the help of moving paths. At the same time, reproduction of distributed messages is also provided in such parts of the transport structure where there is no reception of signals from the transmitter of the selective radio call network. Typical examples of such structures are inclined tunnels of metro stations with escalators, horizontal tunnels of airports or other objects with travelators (from the English "travolator"). In such structures, people moving on moving paths with great interest and more carefully (i.e. with greater efficiency) perceive distributed visual advertising or other messages. This is explained, in particular, by the presence of favorable factors - the disseminated messages allow filling the existing informational vacuum for people who are in a state of relative comfort on moving tracks, as well as the absence of those distracting factors that usually interfere with the perception of distributed visual messages by pedestrians traveling in dense traffic on busy streets.

 The essence of the invention lies in the fact that in the distribution system of visual messages containing at least one remotely controlled via the network selective radio call device for visual reproduction of messages, equipped with a display panel, a selective radio call receiver and means for converting received by the receiver of a selective radio call message signals into messages, reproduced on the display panel, the central terminal of the selective radio call network, associated with it at least a selective radio call network transmitter, a central station for receiving messages, as well as means for inputting these messages to the central terminal of a selective radio call network, a device for visual reproduction of messages remotely controlled via a selective radio call network, is located in a signal receiving area of a selective radio call network transmitter signal inside a transport structure, designed to move people with the help of moving tracks located inside the transport structure, and the retr is connected the transmission communication channel with at least one device for visual reproduction of relayed messages located inside the transport facility, equipped with an indicator panel, an input device for receiving relayed messages, and means for converting relayed messages into messages played on the indicator panel.

 The invention, its feasibility and the possibility of industrial use are illustrated by the drawing, which shows an example of a structural diagram of the claimed system in one of the possible variants of its implementation, namely, in the embodiment where the transport structure designed to move people using moving tracks located inside it is inclined subway station tunnel with escalator.

 The inventive visual message distribution system in the present implementation example comprises at least one device for visual reproduction of messages remotely controlled via a selective radio call network 1, equipped with an indicator panel 2, a selective radio call receiver 3 and a microcomputer 4, which is a means for converting message signals received by receiver 3 into messages played on the display panel 2. Structurally, the elements 2, 3, 4 of the device 1 can be placed, for example, in general to a building equipped with means for securing and supplying electricity (not shown).

 The device 1 is located in the signal receiving area of the selective radio call network inside the transport structure, designed to move people using moving tracks located inside the transport structure, namely, on the section adjacent to the external entrance / exit of the inclined tunnel 5 of the metro station with an escalator 6. The device 1 is connected by a relay communication channel 7 with at least one visa device 8 located inside the transport structure (below tunnel 5) for reproducing relay messages equipped with an indicator panel 9, an input device 10 for receiving relay messages and a microcomputer 11, which is a means for converting relay messages into messages reproduced on the indicator panel 9. Structurally, elements 9, 10, 11 of device 8 can be placed in a common housing equipped with means for securing and supplying electricity (not shown).

 The drawing illustrates an example implementation of the system in a minimum volume, i.e. with one device 1 and one device 8.

 The composition of the claimed system also includes a central terminal 12 of the selective radio call network, at least one transmitter 13 of the selective radio call network connected to it (the figure shows an embodiment of a system with one transmitter 13), and also a central station connected to the central terminal 12 via server 14 15 for receiving messages from users of a system for distribution by means of the system.

 The central station 15 of the claimed system is used to receive messages from users of the system (advertisers), as well as to enter messages via the keyboard of the personal computer of the central station manager (not shown) into the central terminal 12 via server 14. From the point of view of the functioning of the selective radio call network, the central station 15 equivalent to one of the operator points (operator terminals) of this network (not shown). In this sense, for the functioning of the server 14 there is no difference between the messages that are usual for a selective radio call network, transmitted to subscribers' pagers from network operator points, or messages transmitted from the central station 15 of the claimed system for subsequent reproduction using devices 1.8.

 Server 14 in the inventive system serves as hardware for inputting to the central terminal 12 messages received from a central station 15 remote from it. Similar functions are performed by server 14 with respect to messages arriving from remote operator stations - remote operator terminals (not shown ) included in the selective radio call network, see, for example, [5, p. 85, fig. 2], [6, p. 47].

 The central terminal 12 of the selective radio call network in the inventive system is a means for receiving messages from the server 14, generating a low-frequency signal in a specific format ("paging format", "paging transmission protocol", see, for example, [7]) and issuing it directly to transmitter 13.

 The transmitter 13 of the selective radio call network is used to generate a high-frequency radio signal modulated by a low-frequency "paging format" signal and to broadcast it through an appropriate transmitting antenna.

 The indicator panel 2, which is part of the device 1, in this example implementation of the inventive system is used to visually reproduce messages from users of the system transmitted by the central station 15 via a selective radio call network.

 The receiver 3 of the selective radio call, which is part of the device 1, is used for targeted reception of signals transmitted over the network of the selective radio call, carrying encoded messages transmitted by the central station 15. By "reception" here is meant the entire set of operations performed in the receiver 3 over analog radio signals , including their reception, demodulation, analog-to-digital conversion and subsequent storage of received messages in the RAM of the receiver 3.

 To implement this function, the selective radio call receiver 3 has an individual receiving subscriber number set to receive messages transmitted by the central station 15 via the selective radio call network. The assignment to the receiver 3 of an individual subscriber number is accompanied by its corresponding programming, as a result of which the receiver 3 receives, processes and accumulates only those message signals whose addresses presented in the address part of the messages correspond to the subscriber number assigned to this receiver.

 Microcomputer 4, which is part of the device 1, in the considered example of the implementation of the inventive system serves as a means for converting received by the receiver 3 messages into messages reproduced on the display panel 2. By "conversion" here is meant the conversion of the source codes (formats) of received messages to the form , allowing to decode and recognize them for the purpose of visual reproduction of messages on the display panel of a certain type. Microcomputer 4 also provides storage of converted signals in its random access memory, and in permanent memory, of programs that support the operation of the indicator panel 2. To ensure the interaction of the microcomputer 4 with the indicator panel 2 and receiver 3, its corresponding "ports" are connected by data lines (buses) with on the one hand, with the digital output of the receiver 3, and on the other, with the control input of the display panel 2.

 The relay communication channel 7 in the inventive system is used to transmit signals carrying messages intended for playback on the display panel 9 of the device 8 in accordance with the messages played on the display panel 2 of the device 1. The relay communication channel 7 can be implemented, for example, according to the type of channel communications in local computer networks in the form of a wire line connecting the input "ports" of the microcomputer 11 of the device 8 and the output "ports" of the microcomputer 4 of the device 1 through the input device 10. ranslyatsionnogo communication channel 7 to the microcomputer 4, the command computer functions are assigned, and the microcomputer 11 - this function slave computer local area network.

 The input device 10, which is part of the device 8, performs the function of decoupling the "ports" of the microcomputer 4 and the microcomputer 11, combined into a local computer network via a relay communication channel 7. The input device 10 is an intermediate amplifying element that provides signal-level transmission from the microcomputer 4 on the microcomputer 11.

 The microcomputer 11, which is part of the device 8, in the considered example of the implementation of the claimed system serves as a means for converting relay messages into messages displayed on the display panel 9. When implementing a relay communication channel 7 as a communication channel in local computer networks, where on the microcomputer 11 assigned the functions of a slave computer, microcomputer 11 provides the necessary conversion of the formats (codes) of the received relayed messages to a format that allows you to play messages on and indicator panel 9. Microcomputer 11 also provides storage in its RAM of converted signals, and in read-only memory - programs that ensure the operation of the indicator panel 9.

 The indicator panel 9, which is part of the device 8, performs similar functions to play messages as the panel 2 of the device 1.

 All elements of the claimed system are implemented on devices known from the prior art.

 As the receiver 3 of a selective radio call, a functionally complete part of an alphanumeric pager, for example a pager of the model "Info ADVISOR" or "SCRIPTOR LX4" of the company "Motorola, Inc.", can be used (USA), which provides the possibility of both receiving messages and generating digital output signals in the data format according to the RS 232 standard for interfacing with standard computers. The reading of information is carried out in this case under the influence of a control signal coming from the microcomputer 4.

 As microcomputers 4 and 11, EMBEDDED MICROPROCESSOR Intel 386 EX microprocessors can be used, which work with standard memory microcircuits, the programming of which is carried out by industrially produced devices, the type of which is determined by the type of memory. To enable collaboration, microcomputers 4 and 11 are equipped with appropriate network equipment, for example, network cards ("Network Card") or adapters.

 As indicator panels 2 and 9, well-known sign-synthesizing matrix indicators can be used, where the elements of the reproduced message (letters, numbers, symbols) are displayed by combinations of appropriately initiated elementary segments, for example, by “igniting” light-emitting elements according to the type of scoreboard [8], [9] . Management (initiation) of the elementary segments of the indicator panels 2, 9 is carried out by connecting them to the power supply through the corresponding keys controlled by the microcomputer 4, 11, while the control inputs of the keys form the control inputs of the corresponding indicator panels. In practice, among indicators using light-emitting elements, you can use displays of the type "running line" ("LED Moving Message signs"), for example, type "RH-216CR" company "Kingpul, Co." (Taiwan).

 As the input device 10, standard Repeater or HUB devices commonly used in local computer networks can be used to amplify and match the level of signals transmitted over the network.

 The central terminal 12 and the transmitter 13 of the selective radio call network of the claimed system are the well-known “paging terminal” and “paging transmitter” used in paging networks, see, for example, [6, p. 47-48], [5, p. 84-85]. As the central terminal 12 and the transmitter 13, for example, the respective terminals and transmitters of Motorola, Inc. can be used. (USA), in particular, a “paging terminal” of the “Motorola M-15” type [6, p. 47], [5, p. 85] and a “paging transmitter” of the “Motorola GM 300” type, a range of 146-174 MHz [5, p. 84].

 Server 14 of the claimed system is a known one, see, for example, [5, p. 85, fig. 2], [10], a technical tool designed for the implementation of information exchange in personal computer networks, for example, an IBM / 486 server with corresponding network software.

 The central station 15 of the inventive system contains standard hardware commonly used in operator points (operator terminals) of selective radio call networks. These tools include at least a dispatcher’s personal computer (not shown), such as an IBM PC AT 486 type, connected to server 14 via a communication line, such as a telephone, through an appropriate modem (not shown). Communication between the dispatcher of the central station 15 and users of the system is carried out via a communication channel, implemented, for example, in the form of a telephone (radiotelephone) communication channel. Other communication systems convenient for users can also be used, for example, communication channels implemented as "e-mail".

 The inventive system for the distribution of visual messages works as follows.

 The device 1 for the visual reproduction of messages is located in the signal receiving area of the transmitter 13 of the used selective radio call network (city or regional paging network, for which the claimed system is a corporate user) inside a transport structure designed to move people using moving tracks located inside the transport structure, the implementation option under consideration - in the area adjacent to the external entrance / exit of the inclined tunnel 5 of the metro station with the escalator 6. Device 1 is connected by a relay communication channel 7 with the device 8. located inside the transport structure (below tunnel 5). Indicator panels 2, 9 of devices 1, 8 are placed so that they can be seen by people moving along the escalator 6.

 Users distributing their messages using the technical means of the system inform the central station manager 15, for example, by telephone, the message texts, the subscriber number of the receiver 3, the desired time and duration of the message playback.

 The manager of the central station 15, after checking the user’s credentials, types on the keyboard of his personal computer messages, each of which contains the address part, which reflects the subscriber number of the receiver 3, and the content part, which reflects the actual text of the distributed message. The messages thus generated via the communication channel, for example, via the telephone communication channel, are transmitted through the corresponding modem to the server 14.

 Server 14 provides the input of these messages to the central terminal 12 of the selective radio call network. In the central terminal 12, each of the received messages is appropriately encoded, after which it is broadcast using the transmitter 13 of the selective radio call network. The operation of the server 14, the central terminal 12 and the transmitter 13 for converting and broadcasting the specified messages for the purposes of the claimed system is no different from the work carried out with respect to ordinary messages transmitted by the selective radio call network to the pagers of subscribers.

 Radio signals transmitted in the encoded form are received by the receiver 3 of the selective radio call device 1, provided that the number shown in the address part of the message matches the subscriber number of the receiver 3. In this case, the received message signals are demodulated, their analog-to-digital conversion and subsequent storage in the RAM of the receiver 3. Messages received and converted in this way are read by the microcomputer 4.

 Microcomputer 4 further converts messages read from the RAM of receiver 3 into messages played on the display panel 2 of device 1. At the same time, the source code (format) of the received messages is converted to a format that allows the message texts to be displayed on the indicator panel 2, as well as store them in the RAM of the microcomputer 4.

 Messages stored in the main memory of the microcomputer 4 are reproduced on the indicator panel 2 of the device 1, for example, in accordance with the program of operation of the panel 2 stored in the permanent memory of the microcomputer 4.

 Simultaneously with the transmission of messages to the indicator panel 2 of device 1, the same messages (in the format determined by the microcomputer 4), as well as the accompanying messages, commands from the corresponding "ports" of the microcomputer 4 via the relay communication channel 7 through the input device 10 are sent to the corresponding "ports" of the microcomputer 11 of device 8. Microcomputer 11 of device 8 converts relayed messages to messages played on the indicator panel 9 of device 8. In this case, the source code (format) is retransmitted ansliruemyh messages to a format allowing play messages on the display panel 9 in accordance with their reproduction on the panel 2 of the device 1, and store the message in RAM 11 of the microcomputer.

 The joint work of microcomputers 4 and 11 to ensure synchronized playback of messages on the indicator panels of 2.9 devices 1, 8 is realized due to their corresponding network programming, defining microcomputer 4 as a control computer, and microcomputer 11 as a slave computer.

 Thus, in the inventive system, it is possible to distribute visual advertising or other messages using a selective radio call network in such new (relative to the prototype) places of urban infrastructure as transport facilities designed to move people using moving tracks located inside them, for example, inclined tunnels of metro stations with escalators. In such places, more attention is paid to the distributed messages, since the visual messages reproduced on the indicator panels fill the existing information vacuum for people who are in a state of relative comfort on moving tracks. There are also no distractions that usually interfere with the perception of distributed visual messages by pedestrians traveling in dense streams on busy streets. Thus, the perception of messages distributed within the framework of the claimed system is increased.

 In the inventive system, it is possible to reproduce messages on indicator panels placed inside the transport structure, including outside the reception area of the signals of the selective radio call network transmitter. In addition, the technical means of the system make it possible to organize time-synchronized (synchronized) reproduction of messages on all indicator panels, which enables people to read the text of the same message sequentially, starting to read it in one place and finishing reading, while they are moving on moving tracks. in a different. An additional effect of the use of the claimed system is that for people there are incentives to sit quietly on moving tracks, reading messages, rather than running through them. This increases the overall comfort and safety of movement with the help of moving tracks, and also reduces the dynamic shock loads on the structural elements of moving tracks, usually created by running people.

 Considering the number of people moving daily using the moving paths of the corresponding transport facilities, in particular passing through the external entrances / exits of the tunnels of metro stations with escalators, taking into account the fact that the perception of messages distributed within the framework of the claimed system is increased, a significant increase in the impact on people of advertising and other messages distributed by the inventive system, in comparison with the prototype system.

 The capabilities of the claimed system for the distribution of visual messages are not limited to the example implementation of the system presented in the drawing. The inventive system can, in addition to inclined tunnels of metro stations with escalators, be used in other transport structures of a similar purpose, for example, in underground tunnels of airports equipped with horizontally located moving tracks for moving people (travelators), or in covered corridors (sidewalks) of bridges equipped with similar moving paths. However, there are no restrictions on the number of devices for the visual reproduction of messages placed inside such transport facilities, nor on the number of transport facilities themselves. With a specific implementation of the system, other variants of the implementation of the relay communication channel are also possible. In particular, a relay communication channel, when equipped with appropriate converters, can be made as an infrared channel using infrared infrared rays to transmit information.

 Thus, it can be seen from the above that the claimed visual message distribution system is feasible, industrially applicable and solves the problem of ensuring the effective distribution of visual messages using a selective radio call network for large flows of people moving in new (relative to the prototype) places of urban infrastructure , namely, in the interior of transport facilities designed to move people using located in them moving more expensive , Wherein it is possible to play back messages inside the transport structures including a transmitter signal is selectively input area paging network.

Sources of information
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 4. UK application N 2247332, CL G 09 C 5/00, G 08 B 5/22, G 08 C 1/09, G 09 F 9/00, publ. 02/26/92 (prototype).

 5. "The world of communication and information. CONNECT!", September-October, 1996, p. 84-88.

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Claims (1)

 A visual message distribution system comprising at least one device for visual reproduction of messages remotely controlled via a selective radio call network, equipped with an indicator panel, a selective radio call receiver and means for converting message signals received by the selective radio call receiver into messages reproduced on the indicator panel, a central network terminal selective radio call, at least one selective radio network transmitter associated with it a call, a central station for receiving messages, and also means for inputting these messages to a central terminal of a selective radio call network, characterized in that a device for visually reproducing messages remotely controlled via a selective radio call network is located in a signal receiving zone of a transmitter of a selective radio call network inside a transport structure, designed to move people using moving tracks located inside the transport structure, and a relay channel is connected m communication with at least one placed inside the transport facilities for visual playback device retransmitted messages provided with a display panel, input means for receiving a retransmitted messages in the message reproduced on the display panel.