RU2136058C1 - Method for handling financial and advertising operations - Google Patents

Abstract

FIELD: commercial and advertisement broadcasting. SUBSTANCE: method involves broadcasting including elements inviting public attention to advertising messages. Broadcasting is effected at high frequencies by round-the-clock real-time transmission of information about exchange transactions including comments of specialists for physical and/or juridical persons concerned, reception of orders for handling financial transactions over paperless channels, periodic transmission of advertising information at same high frequency, and reception of audience's orders for buying advertised commodities and services. EFFECT: provision for free of charge connection of potential clients to source of information concerning currency exchange conditions.

Description

 The invention relates to the field of commercial broadcasting, in particular broadcasting, intended for transmitting financial and advertising information and receiving information from radio listeners.

 There is a method of collecting and disseminating information (FR, application 2242015, G 09 F 27/00, 1975), comprising transmitting information on current events in a region over a radio channel to individual or collective radio receivers, moreover, a radio station transmitting information pre-collects information on any channel about current events in the region, and then disseminates the information gathered in the same region. The disadvantage of this method is the omnidirectional nature of the transmission. The transmitted information has no addressee and is broadcast for all who can hear it, and not for those who need it.

 A known method of advertising (RU, application 94003894, G 09 F 25/00, 1996), comprising transmitting an audio and / or visual advertising message in the process of radio and / or television broadcasting, and the warning message about the time until the end of the advertising message is included in the advertising message. According to the applicant, listeners and / or viewers, controlling the end of the advertising message, will unwittingly listen to the text and / or visual advertising message. Although this method has a certain ability to attract the attention of advertising consumers, however, it is also addressless.

 The technical problem solved by the use of the present invention is to develop a method for conducting financial transactions with simultaneous directed advertising broadcasting.

 The technical result obtained as a result of the implementation of the method consists in providing the possibility of free connection of potential customers to the source of information about the state of trading on currency exchanges.

 To achieve the specified technical result in the implementation of financial and advertising operations, it is proposed to carry out broadcasting containing elements of attracting the attention of listeners to advertising messages, moreover, broadcasting is carried out by round-the-clock transmission in real time of information on currency transactions with specialist comments for interested individuals and / or legal entities, accept paperless orders for financial transactions, periodically give advertising information on the same short wave and take students' orders for the purchase of advertised goods and services.

 As a paperless storage medium, a telephone, a radiotelephone, e-mail, etc. can be used. The advertising information used in broadcasting by this method mainly includes advertising of expensive goods and services, luxury goods, holding prestigious openings, presentations, cruises, etc. Due to the fact that the means to ensure the operation of the radio station, as well as the main income can be obtained only through advertising, it is necessary to draw the attention of listeners to advertising information. Advertising of expensive goods and services is designed for a specific audience, including people interested in foreign exchange transactions, i.e. The basic information distributed by the radio station attracts the attention of listeners, who at the same time receive the information they are interested in and advertising information that may also interest them.

 The invention can be illustrated by the following examples.

 Example 1. A radio station broadcasting at a frequency of 16.4 MHz around the clock, via the Internet, receives round-the-clock various information from international currency exchanges. Commenting specialists take turns broadcasting information on the state of the world currency market, taking into account the peculiarities of the currency market of the region into whose territory broadcasting is taking place. With a certain frequency corresponding to the law on advertising, carry out advertising information. Advertising information can be transmitted both in the recording and by the same commentators. The advertising information contains information about the purchase of real estate, prestigious sales shows, cruises, presentations, etc. A currency exchange trading participant who is in a car at the time of transmission receives an information via an individual radio and sends a purchase order to a radio station operator using a mobile phone, for example, a futures contract. Listening for a certain time interval information about operations with currency, the listener of the radio station simultaneously listens to advertising information that may interest him. Having shown interest, for example, in advertised cruises, the listener can receive additional information on the same telephone or make an appropriate order.

 Example 2. A radio station broadcasting on a certain short wavelength, in real time around the clock, receives information on currency transactions via satellite communications from currency exchanges located in various countries, including information on interbank trading in Moscow. The received information in real time is broadcast. Simultaneously with the information transmit comments of the specialist about the operations performed. From time to time, in accordance with the law on advertising, advertising information is transmitted on the same short wavelength. The inclusion of advertising information within the set time does not affect the transfer of information about information with currency in real time, while paying for advertising provides free information on currency transactions to all interested parties. Any person, for example by phone, can order the operator to perform any transaction with the currency that was reported.

 With such a system of obtaining information, the client will be informed in real time of all changes in the auction, and the client’s time spent on the financial transaction will be minimized. In this case, the client will not be tied to the workplace and will be able to simultaneously solve other problems. The presence of advertisers for a radio station broadcasting news on the financial market will fully compensate for the costs of financing broadcasting, including the receipt of information about currency transactions in various countries and regions, but also bring a significant income to the radio station. In this case, it is small players in international markets who are in the most advantageous position due to providing free access to relevant information.

Claims (1)

 A method of conducting financial and advertising operations, including broadcasting, containing elements of attracting the attention of listeners to advertising messages, characterized in that broadcasting is carried out by round-the-clock transmission in real time of information on currency transactions with specialist comments for interested physical and / or legal persons accept orders through paperless channels to complete a financial transaction, periodically transmit advertising information on the same short wave tion and take orders listeners to buy the advertised goods and services.