RU209866U1 - ADVERTISING AND INFORMATION DEVICE WITH INTERCHANGEABLE IMAGE - Google Patents

Abstract

The utility model relates to the field of advertising, in particular, to materials with interchangeable images that help promote a brand or product at points of sale (POS materials). The advertising and information device (cardboard POS-material) with a changeable image contains a cardboard base (1), a separate cardboard sheet (2), along the perimeter of which fields (3) are formed, separated from the rest of the sheet area 2 by perforation. Around the perimeter of the back side of the individual cardboard sheet 2 with the first image, a layer of adhesive is applied, and the boundaries of the adhesive layer do not extend beyond the perforation. The technical result achieved by using the utility model is to simplify the design of the device, reduce material consumption and ease of replacing advertising images when used.

Description

The utility model relates to the field of advertising, in particular, to materials with interchangeable images that promote the brand or product at points of sale (cardboard POS materials with interchangeable images).

From the prior art, a device for detachable fastening of information-functional samples on various surfaces and objects is known, made in the form of a self-adhesive adhesive pad (RU 43388, 10.01.2005), consisting of a surface material with an adhesive layer deposited on it on one side, and a protective plate with an anti-adhesive layer, which is bonded to the surface material by means of an adhesive layer to enable peeling. The self-adhesive adhesive pad is double-sided with the application of the second adhesive layer on the other side of the surface material and contains at least one information and functional sample, one side of the self-adhesive adhesive pad is the back and is designed for attachment to various base surfaces, and the front side is information - functional and is made with the possibility of placing and attaching the required information-functional samples on it, and on the front side of the surface material there is also a coating in the form of the required information-functional image, interconnected and corresponding to the required additional information-functional samples, and / or acting as an independent and a self-sufficient information-functional sample. The adhesive layers are made with the possibility of each side of the self-adhesive adhesive pad of reusable attachment-detachment of the back side relative to the base surfaces and the front side relative to the information-functional samples attached to it.

It is also known an advertising and information device with a removable storage medium (RU 166904, 10.12.2016), containing a fastener and an information panel on which the information medium is placed, while the fastening element is made in the form of a mounting plate, and the information panel and the removable storage medium made flexible and attached to the mounting plate and fastened together with the help of textile fasteners in the form of a pair of textile tapes, one of which contains microhooks, the other - microloops.

The analogues described above do not allow the use of two images located one below the other. To replace one image with another, you must first separate the existing image and only then attach another one in its place, which complicates the process of replacing images.

An advertising assembly is known (RU 42126 U1, 11/20/2004), consisting of a base sheet and an advertising information carrier sheet interconnected by an adhesive layer, the advertising information carrier sheet has at least one area limited by perforation, the projection of which onto one of the sheet surfaces the base is at least partially covered by a projection onto the same surface of a perforated portion formed on the base sheet. The adhesive layer is made of a material that retains or acquires adhesive ability after separation of the base sheet and the advertising information carrier sheet, and the adhesion strength of adhesion of the surface of the adhesive layer to the surface in contact with the adhesive layer of the surface of the advertising information carrier sheet is higher than the adhesion strength of adhesion of the surface of the adhesive layer to the adjoining with an adhesive layer of the surface of the base sheet, and the perforation of each of the sheets is made with the possibility of separating the area limited by the perforation along the line limited by the perforation.

This device is not designed to replace one advertising image in the device with another advertising image. This prevents the device from being used as a promotional tool with a changeable image.

All of the above analogues are not intended for use at the place of display of goods.

The closest analogue is an advertising sheet (application for invention RU 98115194 A, 06/10/2000), consisting of a base, which is the lower informational advertising field and bearing more than one or one other, upper informational advertising field having self-adhesive adhesive surfaces. Advertising information is printed on the lower informational advertising field and is located under the upper advertising informational field of any form. The upper advertising information field is perforated, which does not cross self-adhesive adhesive surfaces. The self-adhesive adhesive surface is located on the upper advertising information field and the adhesive coating is applied on half or more of the geometric area of the upper advertising information field.

The closest analogue - an advertising sheet allows you to stick an upper advertising information field with a self-adhesive adhesive surface over the base - the lower advertising information field, while it is indicated that the self-adhesive adhesive surface is located on the upper advertising information field, and the adhesive coating is applied on half or more of the geometric area of the upper advertising information field (there is no information about other options for applying the adhesive coating). Such an implementation can only be used if the image present on the base sheet (advertising information field) is located outside the self-adhesive adhesive surface of the upper advertising information field. Otherwise, upon removal, i.e. when the upper advertising information field is torn off, its adhesive layer can entrain and peel off the image of the lower advertising information field. Such damage will make it impossible to use the device for its intended purpose (as advertising and / or information) and will require correction of image defects.

The claimed utility model for attracting the attention of the consumer and conveying information to him, including advertising about the product, being directly in front of him. Such devices are called POS materials.

The technical problem solved by the claimed utility model is the elimination of the shortcomings of the closest analogue, the creation of a cardboard POS material with a changeable image for use as, for example, shelf POS materials on shelving shelves, display panels, etc., while be provided with the convenience of replacing the image and reducing the consumption of materials.

This technical problem is solved as follows.

The basis of the advertising and information device (POS material) with a changeable image is preferably made of cardboard and an image is printed on its front surface, which, when changing images, should completely appear second in sequence.

On a separate cardboard sheet, an initial advertising image is made, which is intended to be the first on the front surface (the top layer from the side of the front surface). The dimensions of an individual cardboard sheet, as a rule, coincide with the dimensions of the base. At the same time, fields (frames) 15-20 mm wide are made along the perimeter of the image, separated from the rest of the individual cardboard sheet by perforation. These fields are mostly performed in one color. On the back side of a separate cardboard sheet with the first image, along its perimeter within the margins (frame), an adhesive layer is applied in the form of glue or double-sided tape, and the boundaries of the adhesive layer coincide with the boundaries of the field (frame) of 15-20 mm, separated from the rest of the sheet perforation, or a layer of adhesive is applied along the perimeter from the edge of the sheet with a narrower strip that does not reach the perforation. A separate cardboard sheet, on which an adhesive layer is applied along the perimeter, is glued to the base with an existing image, which will be shown second, while the image on the base is the same in area as the image on a separate cardboard sheet, excluding a field (frame) 15- 20 mm. In addition, a separate cardboard sheet with the first image is made with a cutout or “tongue” adjacent to the perforation from the side of the central part of the said sheet and designed for easy gripping with fingers when force is applied to tear the separate cardboard sheet along the perforation when changing the image. In this case, the fields mentioned above, 15-20 mm wide, remain glued to the base, forming a frame for the second image on the base.

The technical result achieved when using the utility model is to simplify the design of the device, reduce the consumption of materials and ease of replacing advertising images when used, while all these results are achieved due to the same set of essential features.

The claimed advertising and information device, as well as the closest analogue, contains the following essential features: the bottom sheet - the base, on the front side of which the image is applied, and the upper separate sheet also with the image applied to it and with a perforation made in it for tearing off the base along perforation lines, while a layer of adhesive is applied on the back of a separate sheet.

Significant distinguishing features from the closest analogue that characterize the claimed advertising and information device are the following features: the execution of a separate sheet with fields framing the image on it, and the perforation is applied along the border of the fields framing the image, in addition, a separate sheet is equipped with a "tongue" adjacent to the perforation from the side of the central part of said sheet, and an adhesive layer is applied along the perimeter of the back side of a separate sheet with an image within the area from the edge of the sheet to the perforation. In this case, the base and a separate sheet are made of the same size from cardboard, and the margins framing the image printed on a separate sheet are preferably made in a single color with a width of 15-20 mm.

The achievement of the specified technical result is due to the fact that when using the claimed design, when it is required to completely replace the image of advertising content and / or the image with information about the product, changing the image is easy - for this you just need to take the "tab" on a separate cardboard sheet (or pick up finger for the cutout) pull towards you, while the inside of a separate cardboard sheet with the first image is completely torn off, only margins of 15-20 mm (frames) of this sheet remain. The working (visible) image becomes the second, which was printed on the basis of the POS material, while the image is not damaged, since the adhesive layer remains within the margins (frame), without affecting the image. As follows from the foregoing, the claimed device is easy to manufacture and use, while it has a low material consumption due to the fact that the adhesive layer is applied only within the fields (frame), and it can not be applied in a strip over the entire area of \u200b\u200bthe fields.

Thus, the technical result is due to the presence of a set of essential features, which includes the presence of fields framing the image and separated by perforation from the rest of the sheet, and on the back side of a separate cardboard sheet, an adhesive layer is applied, located on the area limited by the edges of the said sheet and perforation. Making the base and a separate sheet of cardboard simplifies manufacturing, incl. printing images and facilitates the application of perforation, and simplifies the use of the device when changing images - tearing off a single sheet from the base along the perforation using a "tongue" adjacent to the perforation. The width of the margins of a single cardboard sheet, which is 15-20 mm, was chosen based on ease of use when changing images while maintaining the maximum usable area allotted for an advertising or advertising and information image, and also on the basis of simplifying manufacturing - smaller margins will not provide sufficient adhesion to basis. Making the margins of a single cardboard sheet monophonic simplifies the work with the device, as it allows visualizing the place where the inside of a separate cardboard sheet is torn off from the frame and is easy to manufacture.

The utility model is illustrated by drawings, which show:

Figure 1 - General view of the advertising and information device.

Figure 2 - General view of the advertising information device in the process of changing images.

In Fig.3 - place A from Fig. one

In FIG. 4 - "tongue" on a separate cardboard sheet,

facilitating its separation along the perforation.

The advertising and information device (cardboard POS-material) with a changeable image contains a base 1, a separate cardboard sheet 2, along the perimeter of which fields (frame) 3 are formed, separated from the rest of the sheet 2 by perforation 4.

The base 1 of the POS material with interchangeable image is usually made of cardboard, but it can also be made of other suitable material. On the front surface of the base 1 there is an image (advertising, information, advertising information), which, when changing images, is the second in order.

On a separate cardboard sheet 2, for example, an advertising (advertising and information) image is made, for example, by printing, which in the finished advertising and information device will be located on the front side of the device and be the first of two interchangeable images, i.e. initially, a separate cardboard sheet 2 will be the top layer of the advertising device. Fields 3 along the perimeter of a separate cardboard sheet 2, framing the image, are made 15-20 mm wide, preferably made in one color. The size of a single cardboard sheet 2 is generally equal to the size of the base 1.

Field 3 (frame) 15-20 mm wide is separated by perforation 4 from the rest, inner, part of the cardboard sheet 2 with the first image.

Along the perimeter of the back side of a separate cardboard sheet 2 with the first image, an adhesive layer is applied in the form of glue or double-sided tape, and the boundaries of the adhesive layer coincide with the boundaries of fields 3 (frames) of 15-20 mm, separated from the rest of the sheet by perforation 3. In some cases the adhesive layer can be applied along the perimeter from the edge of the sheet 2 in a narrower strip, not reaching the perforation 4. It is important that the adhesive layer does not go beyond the margins 3 (frames), i.e. beyond the perforation to the inside of the sheet 2.

In addition, a separate cardboard sheet 2 with the first image is made with a "tongue" 5 (see Fig. 4), adjacent to the perforation from the side of the central part of the said sheet and designed for easy gripping with fingers when force is applied to break a separate cardboard sheet along the perforation 4 when changing the image. In this case, the fields 3 mentioned above with a width of 15-20 mm remain glued to the base 1, forming a frame for the second image on the base 1.

Assembly of advertising and information device is as follows. A separate cardboard sheet 2, on the back side of which a layer of adhesive is applied around the perimeter, is glued with adhesive to the base 1 with an already existing image, which will subsequently be displayed as a second one. The image on base 1 has the same area as the image on a separate cardboard sheet 2, i.e. occupies the base area minus fields 3 (frames) with a width of 15-20 mm, for this reason, the adhesive layer connecting the base 1 and sheet 2, after assembling the device, is outside the image on base 1.

If it is necessary to change the image, the user takes the "tongue" 5 of a separate cardboard sheet 2 adjacent to the perforation 4 with his fingers (or picks up the notch with his finger) and pulls it towards himself. The inner part of a separate cardboard sheet 2 with the first image is completely torn off along the perforation from the fields glued to the base 1, as a result, only fields 3 (frame) remain on the base 1 from sheet 2. The visible image becomes the second one, which was printed on the basis of 1 advertising and information device. The image has been changed.

Claims (2)

1. An advertising and information device containing a base, on the front side of which an image is applied, and a separate sheet also with an image on it and with a perforation made in it, moreover, an adhesive layer is applied to it on the back side of a separate sheet, characterized in that a separate the sheet is made with fields framing the image on it, while the perforation is applied along the border of the fields framing the image, in addition, a separate sheet is provided with a "tongue" adjacent to the perforation from the side of the central part of the said sheet, and the adhesive layer is applied along the perimeter of the back side a separate sheet with an image within the area from the edge of the sheet to the perforation, and the separate sheet is adhesively adhered to the substrate. 2. An advertising and information device according to claim 1, characterized in that the base and a separate sheet are made of the same size from cardboard, and the fields framing the image printed on a separate sheet are made of a single color with a width of 15-20 mm.

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