RU19705U1 - INFORMATION MEDIA - Google Patents

Abstract

A storage medium containing a playing field with an image on it and information about the prize, characterized in that the image on the playing field is a mosaic picture, fragments of which are separated by lines, while there is an additional set of fragments of the same mosaic picture separated from each other and each fragment from the additional set is placed inside the product packaging.

Description

INFORMATION MEDIA

The utility model relates to means of stimulating a drop on various consumer goods using a prize system.

A well-known storage medium containing a playing field with an image on it and information about the prize, see RU 2138310 of 02/12/1999, this technical solution is taken as a prototype of this utility model. The storage medium is designed for instant prize drawing upon purchase of goods; the material carrier is divided into two parts by a weakened line with identification codes printed on each part; the playing field is made secretive with an erasable layer and is placed on the second part of the information carrier; the first part has a field that is not opened by the buyer during the drawing and contains information about this information carrier, which identifies the authenticity of the winnings on the second part of the medium, and on the reverse side, the first part of the material medium has an adhesive layer.

Prize drawing is carried out upon purchase of goods. After purchasing a product containing a storage medium, the buyer can free the playing field from the erased layer and determine the presence or absence of a win. If there is a prize under the erasable layer in the form of an additional number of units of goods, the buyer can receive it immediately.

The disadvantage of this technical solution is the fact that it does not stimulate the long-term demand for goods of any kind produced by a certain manufacturer, which, as a rule, are of low cost and bought regularly (for example, potato chips, etc.).

The basis of this utility model is the solution to the problem of ensuring constant and sustainable demand for consumer goods of any kind of a particular manufacturer.

According to the utility model, this problem is solved due to the fact that in the information carrier containing the playing field with the image on it and information about the prize, the image on the playing field is a mosaic picture, fragments of which are separated by lines, and there is an additional set of separated fragments of the same mosaic picture from each other.

moreover, each fragment from the additional set is placed inside the product packaging.

The applicant has not identified sources containing information about technical solutions identical to the present invention, which allows us to conclude that it meets the criterion of "novelty.

The essence of the utility model is illustrated by drawings, which depict:

in FIG. 1 - a storage medium containing a mosaic image and prize information;

in FIG. 2 - an additional set of mosaic fragments separated from each other.

The information carrier 1 contains a playing field 2, on which an image in the form of a mosaic picture is applied, fragments of which are separated by lines 3. On the playing field 2 there is also a section 4 with the information about the prize plotted on it. In a specific example, the prize is a certain amount of the so-called "SNEC - rubles, which are coupons of the company" SNEC, which is a manufacturer of potato chips. Coupons (“SNEC rubles) give the right to receive certain prize-winning goods (jewelry, paintings, watches, calculators, household electrical and radio equipment, etc.) in the network of trading companies of the company. Each prize is evaluated in one or another amount of “SNEC - rubles.

In addition, there is an additional set of fragments 5, separated from each other, of exactly the same mosaic picture as on the playing field 2. Each of the fragments 5 is placed inside a closed product packaging, in a specific example, chips.

Information carrier 1 is offered to customers in the places of distribution of the goods or is sent by mail to their orders. Further, the buyer, acquiring and opening the package with chips, finds there an attachment - one of the fragments 5.

The package contains information about the opportunity to get a prize by collecting from separate fragments 5 a mosaic image applied to the playing field 2, the conditions and place of receiving the prize; In addition, telephones are provided for communication on issues related to prize information. Information about the variety of prizes, their value in SNEC - rubles can be applied to the packaging of the goods, or attached to the carrier 1 information. There can be several storage media, with various mosaic pictures that can be stitched together.

Having collected a complete set of fragments 5 corresponding to the mosaic picture on the playing field 2, the consumer presents it to one of the prize distribution centers in person or sends it by mail. Thereafter

the consumer can receive one or more prizes for the total amount indicated on section 4 of the information carrier.

The claimed technical solution can be used to stimulate demand for various consumer goods.

For its implementation, ordinary simple industrial equipment and common materials were used, which determines the compliance of the utility model with the criterion “industrial applicability.

Claims (1)

A storage medium containing a playing field with an image on it and information about the prize, characterized in that the image on the playing field is a mosaic picture, fragments of which are separated by lines, while there is an additional set of fragments of the same mosaic picture separated from each other and each fragment from an additional set is placed inside the product packaging.