RU193434U1 - Shopping rack - Google Patents

Abstract

The utility model relates to commercial equipment. The rack contains a rear wall 1, two side walls 2 and 3, at least one shelf 4. Side displays 5 and 6 for demonstrating video content are located on the said side walls. The third display 7 for demonstrating video content is located in the upper part. Effect: enhanced functionality. 4 s.p. f-ly, 4 ill.

Description

The technical field to which the utility model belongs.

The invention relates to commercial equipment, in particular to racks for displaying goods, and more particularly, to trading racks equipped with means for displaying video content.

The prior art.

As the closest analogue, a well-known trading rack containing a rear wall, two side walls, shelves located between the mentioned side walls, and a display for demonstrating video content (WO 2014/124612, published on 08.21.2018) was selected. The disadvantage of this known device is the limited visibility of video content and its inaccessibility for perception from the lateral directions.

The essence of the utility model.

The task solved by this useful model is the creation of commercial equipment for the demonstration of goods, equipped with a function of demonstrating video advertising.

The utility model ensures the achievement of the following technical result: expanding the arsenal of commercial equipment that provides a simultaneous demonstration of goods and video content available for perception from various directions.

The technical result is achieved in that the trading rack comprises a rear wall, two side walls, at least one shelf located between said side walls, first and second side displays for displaying video content located on said side walls, a third display for showing video content located above the rear wall, the device contains a power source to which all three displays are connected, and means for connecting to a computer network for transmitting video content on said display unit, wherein the device is adapted to display on each display a different video content.

The specified technical result is also achieved by the fact that the device is equipped with a modem, the third display is equipped with a prefix connected to the modem and transmitting video content.

The technical result is also achieved by the fact that the device contains an external antenna located in the upper part of the device, in the lower part contains a box for hosting the said modem, while the modem and antenna have anti-vandal protection.

The specified technical result is also achieved by the fact that the first and second side displays have an integrated operating system that provides video content via a network connection.

The specified technical result is also achieved by the fact that all displays are equipped with protective elements.

A distinctive feature of this utility model is the presence of three displays available for viewing from various directions and providing independent display of various video content.

The list of figures drawings.

Figure 1-4 shows views of the device.

Implementation of a utility model.

A trading rack comprising a rear wall 1, two side walls 2 and 3, at least one shelf 4, located between the said side walls 2 and 3. The side walls 2 and 3 together with the rear wall 1 form a support rack on which other components are mounted . The support column may have a metal frame into which the walls are installed, or the walls themselves can serve as load-bearing elements.

The most optimal rack sizes are as follows:

- width, no more: 580mm;

- depth, no more: 470mm;

- height (without top screen), no more: 1330mm;

- height (with upper screen), no more: 1650mm.

The supporting structure of the rack can be installed, for example, on two legs (adjustable in height) and two furniture castors. Installation on four wheels or four legs is possible. The supporting structure can be made with the possibility of installation directly on the supporting surface (floor of the store).

The device comprises first 5 and second 6 side displays for displaying video content located on the mentioned side walls 2 and 3. The size of the side displays 5 and 6 practically coincides with the size of the side walls of the rack to improve viewing accessibility. As side displays 5 and 6, it is advisable to use the 49.5 ”TFT LCD 1200nits, with a display area (mm) of at least 1209.6 (height) x340.2 (width).

The device comprises a third display 7 for demonstrating video content located above said rear wall 1. The upper display 7 is advisable to be rigidly fixed to the rack structure. For individual options, the upper display 7 can be made fixed with the possibility of adjusting the position in height. It is advisable to use 21.5 ”TFT LCD models with a display area (mm) of at least 268.9 (height) x476.8 (width) as the top 7 display.

Video content in this utility model is understood to mean any visually perceptible information, static (for example, photographs, drawings, graphics, monocolour, color combinations, geometric shapes, etc.) or dynamic (videos, videos, frames sequentially changed, etc.). At the same time, video content can both include sound accompaniment (audiovisual works, music videos, etc.), and can be displayed without sound, depending on the operating conditions of the equipment and tasks.

The rear wall 1 can be made with the possibility of installing additional holders (for example, hooks) for placing goods. Shelves 4, it is advisable to make removable, with the possibility of installation at different heights. The number of shelves is selected based on the size of the displayed product and marketing tasks. Flexible options for the number and location of shelves, as well as the number and location of additional holders, allow you to create rack configurations that best meet specific conditions and tasks.

For the purpose of preserving displays from theft and unauthorized access, they can be equipped with protection from dismantling. As protective means, fasteners of a non-standard design (secrets) that require a special tool can be used.

Some or all displays may have a built-in operating system, for example, based on a particular version of Android.

The device contains a power source 8 with a power of at least 600 W, to which all three displays and other consumers of electric energy are connected, and means 9 for connecting to a computer network for transmitting video content to the said displays, while the device is configured to display different video content on each of the displays. The power source 8, it is advisable to perform uninterrupted and equip the built-in fuse box and voltage regulator. To an external source of electrical energy, the power source 8 is connected by a cable located outside the device in its lower part, on the rear wall 1.

As a means of connecting to a computer network, a modem, router, router-modem, or any other means can be used to provide video content from the Internet and transmit it to displays 5, 6, and 7. It is advisable to use routers operating in the entire range as a modem frequencies of GSM 800/900/1800 MHz, providing data transmission in 2G / 3G / 4G / LTE standards, compatible with SIM cards of any operator, interface: LAN - 3, LAN / WAN - 1, RJ-11 -1, USB - 1, SIM slot - 1.

As one implementation option, one of the displays, for example, the third display 7, may be equipped with a set-top box (not shown) connected to the modem and transmitting video content.

For stable communication in conditions of a poor network signal, the device may include an external antenna 10 located at the top of the device.

In the lower part, the device may contain a box for accommodating said means 9 for connecting to a computer network (for example, a modem), while the modem and antenna have anti-vandal protection.

Side displays 5 and 6 can have an integrated operating system that provides video content via a network connection directly from the Internet.

Remote control of each display 5, 6 or 7 should be provided independently to be able to display different content on them at the same time and to control their operation mode (change of video content, playback time, etc.).

Some or all displays may be equipped with protective elements, such as tempered glass and / or plastic film.

The device operates as follows.

The trading rack is placed in a trading / exhibition hall or other place for the demonstration of goods. Install the required number of shelves 4 at the desired height and other means for the location of the goods, stack the displayed goods.

Using control tools, either remotely or directly from the equipment of the rack, the used means of connection 9 are connected to the computer network (for example, a modem) and displays 5, 6 and 7 to the Internet. It is advisable to provide management of the shelving with the help of software that provides job management, status reports, online monitoring of displays through their own server or cloud.

The software that controls the operation of the rack must provide the display of content (audiovisual videos, videos, graphic images, etc.) in the mode of at least 16 hours a day without interruption, on each of displays 5, 6 and 7 in an individual mode. Management of the software package is carried out remotely via the Internet through the "Personal Account" function, protected by a personal login and password.

If necessary, remote testing of the system for displaying video and graphic content, obtaining screenshots, as well as obtaining statistical data on the operation of the system and displays is carried out.

All three displays are connected to a single CMS, which allows you to program the image remotely via a secure Internet connection.

It is advisable to supplement the control system with the following functionality:

- Tag support;

- Support for device groups and group settings;

- Unloading device logs;

- Search by device;

- Extended device information;

- Taking a screenshot;

- History of screenshots;

- Email notifications;

- Information on the status of devices;

- Download and upload content from your account;

- Content grouping;

- Filtering and sorting content;

- Search by content;

- Preview content;

- Support for remote teams;

- Timers on / off;

- Device lock / Kiosk mode;

- Unloading information about devices;

- Support for multi-zone;

- Ability to use predefined templates or create your own;

- Support for drag & drop to manage zones and add content;

- Support for creating multi-layer templates;

- Work with interactive (touch) content;

- Report on broadcast;

- Report on the device;

- Report on the content;

- Report on the operation of the device;

- Sending a copy to e-mail;

- Creation of users;

- Creation of roles;

- Flexible access settings for groups (devices, content, broadcasts, etc.);

- Logging of actions on the server;

- Integration with external data;

- RSS / Atom / XML;

- Database;

- External triggers;

- POS terminals;

- Widgets.

The trading rack in accordance with the present utility model can be made interactive, i.e. with the ability to enter information by consumers and provide them with the requested information, for example, about the properties of the displayed product, its price, etc. For this, displays 5, 6 and 7 can display menus with available options and / or means of generating search queries.

Trade and exhibition equipment in accordance with this utility model allows you to expand the functionality by displaying audio and video content on three independent displays.

Claims (5)

1. A trading rack comprising a rear wall, two side walls, at least one shelf located between said side walls, first and second side displays for displaying video content located on said side walls, a third display for showing video content located above said the back wall, the device contains a power source to which all three displays are connected, and means for connecting to a computer network for transmitting video content to said displays, while the device is executed It is possible to display different video content on each of the displays. 2. The device according to claim 1, characterized in that it is equipped with a modem, the third display is equipped with a prefix connected to the modem and transmitting video content. 3. The device according to claim 2, characterized in that it contains an external antenna located in the upper part of the device, in the lower part contains a box for hosting the said modem, while the modem and antenna have anti-vandal protection. 4. The device according to claim 1, characterized in that the first and second side displays have an integrated operating system that provides video content via a network connection. 5. The device according to claim 1, characterized in that all displays are equipped with protective elements.

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