RU158957U1 - ADVERTISING AND INFORMATION DEVICE - Google Patents

Abstract

1. An advertising and information device comprising a box embedded in a floor or road surface, a transparent lid covering the box on top, and a source of dynamic advertising image in the form of a flat panel display placed in the box, characterized in that the display is mounted obliquely and with a possibility of change angle of inclination relative to the horizon. 2. The device according to claim 1, characterized in that the display is made by liquid crystal technology. The device according to claim 1, characterized in that the display is configured to connect to a remote computer via wired or wireless communication. The device according to claim 1, characterized in that the display is placed in a frame pivotally mounted in the box and equipped with a mechanism for changing the angle of inclination. 5. The device according to claim 4, characterized in that the frame is fixed in the box by means of a ball bearing. 6. The device according to claim 4, characterized in that the mechanism for changing the angle of inclination of the frame is made in the form of a screw mechanism. The device according to claim 4, characterized in that the mechanism for changing the angle of inclination of the frame is made with a controlled electromechanical drive.

Description

The technical field to which the utility model relates.

The utility model relates to advertising, in particular to information devices embedded in the floor or road surface.

State of the art

It is known that an advertising device that is built in a concrete or other road surface, containing a box, at the base of which grooves are made to accommodate light sources, and guides are formed on the side surface for placing an advertising information medium, and a top cover with glass (see patent EP 0283406, IPC: G09F19 / 22, publ. 02/18/1988). The disadvantages of such an advertising device include limited information capabilities, as the information is static in nature and is an image printed on paper or other media, to change which you need to open the lid and replace the media.

Outdoor advertising devices disclosed in patents CA 2514113, IPC: G09F 19/22, publ. 08/12/2004 and WO 2009058593, IPC: H04N 7/18, publ. 05/07/2009. The devices mentioned are a multi-layer construction with an electronic display at the bottom and a protective coating at the top. The display may be liquid crystal, LED, or may be performed by other known technologies. The display screen can be divided into several windows to simultaneously display several advertising images. The device is connected to the remote computer via a wireless communication line and can be equipped with a sensor for detecting movement, the signal of which is used to increase the sound volume, switch image subjects, interactive polling, etc.

An advertising device placed on top of the floor is susceptible to attacking it and is not protected by anything. It can be assumed that in this case the reliability of the electronic display is ensured by the multilayer structure and the use of special technologies when connecting the layers. For cleaning the upper protective layer of adhering dirt in such devices, various mechanical and electromechanical devices are used, for example, as disclosed in US 20030177679, IPC: G09F 7/00, publ. 09/25/2003.

A significant drawback of all the aforementioned analogues is the significant limitations on the visibility range of the advertising image, which is due to the horizontal position of the screen with the image. At a distance of more than 6 m from such a device, the eye glides over the surface of the screen and the image on it is almost indistinguishable.

As the closest analogue, according to the presence of signs similar to the essential features of the claimed technical solution, an advertising and information device made in the form of a “paving element” built in between the sidewalk tiles or in the floor of a shopping center or other place of mass congestion (passage) of people was adopted (see patent US 20030147694, IPC: ЕСС 7/00, publ. 07.08.2003). Said device includes a box embedded in a floor or road surface, a transparent lid covering the box from above and forming a walking surface, and a light source and a changing advertising image placed in the box, which, according to one embodiment, can be used as a display: liquid crystal, LED, plasma or any other commercially available flat panel display. Placing the display in a protective box and the presence of a certain gap between the protective glass-lid and the display screen ensures reliable operation of the latter, since all loads are absorbed by a box with a lid.

The known device according to the patent US 20030147694 is intended mainly to work as a lighting source that performs additional advertising or information functions. The disadvantage of it as an advertising device is the limited range of visibility of the advertising image.

Utility Model Disclosure

The task to which the claimed utility model is directed is to expand the capabilities of the device by increasing the range of visibility of the displayed image.

The aforementioned problem is solved due to the fact that in the advertising and information device comprising a box embedded in a floor or road surface, a transparent lid covering the box on top and a source of dynamic advertising image in the form of a flat panel display located in the box, according to the claimed invention, the display is installed in the box is inclined and with the possibility of changing the angle of inclination relative to the horizon.

The term "display" in the aforementioned set of essential features of the proposed device is used in its broadest sense, namely as "an electronic device designed to display information." In addition to the screen on which visual information is displayed, this device necessarily contains a power supply and electronic controls (microprocessor or microcontroller, memory, transmit-receive unit, etc.), usually located in a common housing. In this case, “monitor” or “TV” can be considered synonymous with a display. In addition to means for displaying visual information, such devices have means for reproducing a voice message accompanying the image.

Flat panel displays are characterized by a thickness of not more than 10 cm and low weight.

The most common flat panel display to date is a display made using liquid crystal technology. LCD screens have a backlight, which increases their readability in brightly lit places, and are distinguished by good linearity and high resolution.

The use of a liquid crystal display in the proposed device is preferable, but does not exclude the possibility of using other types, for example, LED display (LED), electroluminescent (ELD), etc.

A new, distinctive feature from known analogues, of the claimed technical solution is the installation of a flat panel display in the box obliquely and with the possibility of changing the angle of inclination relative to the horizon.

It is known that the best quality (distinguishability) of the displayed image is ensured when the gaze is directed to the image plane almost at right angles. Due to the inclined position of the display in the box, the plane of the screen with the advertising image is rotated towards potential viewers. This allows you to significantly increase the visibility range of the image, which is a new positive technical result.

The ability to change the angle of the display relative to the horizon further expands the capabilities of the device, allowing you to set the optimal angle of the screen for each specific place or room in which the device is placed, taking into account the dimensions of the carrier box.

It is advisable to place the display in a frame pivotally mounted in the box and equipped with a mechanism for changing the angle of inclination. In this case, all mechanical connections are made on the frame. All loads are also applied to it in the process of raising and lowering from the side of the mechanism for changing the angle of inclination. This improves the reliability of the electronic part of the device and provides ease of maintenance, increases the maintainability of the device.

In a specific embodiment, the frame is fixed in the box by means of a simple hinge, providing the ability to change the angle of inclination of the frame only in a plane perpendicular to the axis of the hinge.

It is preferable to use a ball joint as a hinge for mounting the frame, which will allow you to change the inclination of the frame with the display in any plane passing through the center of the ball bearing, with the corresponding design of the mechanism for changing the angle of inclination. As a result, the capabilities of the device are further expanded.

As a mechanism for changing the angle of inclination of the frame, it is preferable to use a screw mechanism. The screw mechanism provides high positioning accuracy and is compact, unlike, for example, hydraulic mechanisms, the use of which is also possible.

The screw mechanism can be driven manually or through an electromechanical drive. In the latter case, it is possible to change the display position automatically by the signal of the control device (external or internal, which can be used as a microcontroller display).

Advertising information can be recorded directly in the electronic memory of the display, and can be transmitted to it via wired or wireless communication, for example from a remote computer of any advertising bureau.

The box is preferably a rectangular parallelepiped, open on one large side and reinforced in the corners by pillars of an angular profile. The racks along the perimeter of the open side of the box are fixed segments of the angular profile, forming their horizontal shelves facing outward, a flange belt for installing and securing in the recess of the floor or road surface and connection with a transparent cover. This embodiment of the flange belt and the presence at the corners of the box of reinforcing racks contributes to increased rigidity of the carrier box and the reliability of the device.

The possibility of industrial applicability of the proposed technical solution is confirmed by the following example of a specific implementation, illustrated by drawings, on which:

in FIG. 1 - device, general view;

in FIG. 2 - a box, a general view of an isometry;

in FIG. 3 is an example implementation of a device using a ball joint;

in FIG. 4 is a fragment of FIG. 3, increased;

in FIG. 5 - schematically shows the change in the visibility range from the position of the display relative to the horizon.

Utility Model Implementation

Advertising and information device (see Fig. 1) contains a box 1, which is built in a floor or road surface 2, a transparent cover 3 that covers the box 1 from above, and a source of dynamic advertising image in the form of a flat-panel display 4 (liquid crystal, LED or made by other known technology).

Advertising information can be recorded directly in the electronic memory of the display 4, and can be transmitted to it via wired or wireless communications, for example from a remote computer of any advertising bureau (not shown in the drawings).

Box 1 can be made in the form of a welded structure in the form of a rectangular parallelepiped open at the top, reinforced at the corners by uprights 5 of an angular profile (see Fig. 2). The racks 5 along the perimeter of the box are welded segments 6 of the angular profile, forming flange belt with their outward facing shelves for fixing the box 1 in the recess of the cover 2 and connection with the cover 3.

The display 4 is installed in the box 1 by means of a frame 7 pivotally mounted in the box 1, equipped with a mechanism for changing the angle of inclination.

In FIG. 1 shows an example of a device in which the frame 7 is fixed in the box 1 by means of a simple hinge 9 (like a door hinge) located at one end of the frame 7. The mechanism for changing the angle of inclination is located at the opposite end of the frame 7 and is made in the form of a screw pair 8. The mentioned design allows the inclined installation of the display 4 in the box 1 and the ability to change the angle of inclination of the frame 7 with the display 4 in a plane perpendicular to the axis of the hinge 9. The installation of the desired angle in this case is carried out manually.

In FIG. 3 shows another example of a device in which the frame 7 is mounted by means of a ball bearing 10 located in its central part and equipped with a screw mechanism for changing the angle of inclination And made with an electromechanical drive from the gear motor 12 (see Fig. 4).

Installation or adjustment of the position of the frame 7 with the display 4 in this case can be carried out automatically. By a signal from the control device, the gear motor 12 is turned on, which drives the screw 13, through which it moves up or down, depending on the direction of rotation of the screw, the nut 14 connected to the frame 7.

Due to the inclined position of the display 4 in the box 1, the plane of the screen with the advertising image is turned towards potential viewers, which can significantly increase the range of visibility of the image on the display screen.

In FIG. 5 schematically shows the location of a person relative to the device at the same angle of view and with respect to the plane of the display screen located horizontally and with an inclination to the horizon. The drawing shows that when the display is tilted, the visibility range is almost doubled.

The above examples illustrate the feasibility of implementing the claimed technical solution, but do not limit the possibilities of constructive design supporting the display frame and mechanisms for changing the angle of inclination. The current level of technology allows this to be done in different ways.

The preferred use of screw mechanisms for changing the angle of inclination of the frame is due to their high positioning accuracy and compactness compared to hydraulic mechanisms, the use of which is also possible.

In the case of installing the frame by means of a ball bearing, it is advisable to place several mechanisms for changing the angle of inclination (for example, in the form of height-adjustable supports) from different sides of the frame 7, which will allow changing the position of the frame with the display over a wider range, setting the desired angle of inclination in any plane, passing through the center of the ball joint. In this case, there is no rigid relationship between the position of the box structure and the angle of inclination of the frame, which takes place in the example shown in FIG. 1, which greatly simplifies installation work and expands the possibilities of using the device.

In development, the proposed device, when using automatic control and motion recognition sensors installed in the working area of the device, can automatically rotate the screen to the side where the potential viewer, the buyer, is coming from the signal from such a sensor.

Claims (7)

1. An advertising and information device comprising a box embedded in a floor or road surface, a transparent lid covering the box on top, and a source of dynamic advertising image in the form of a flat panel display placed in the box, characterized in that the display is mounted obliquely and with a possibility of change angle of inclination relative to the horizon. 2. The device according to p. 1, characterized in that the display is made by liquid crystal technology. 3. The device according to p. 1, characterized in that the display is configured to connect to a remote computer via wired or wireless communication. 4. The device according to claim 1, characterized in that the display is placed in a frame pivotally mounted in the box and equipped with a mechanism for changing the angle of inclination. 5. The device according to p. 4, characterized in that the frame is fixed in the box through the ball bearings. 6. The device according to p. 4, characterized in that the mechanism for changing the angle of inclination of the frame is made in the form of a screw mechanism. 7. The device according to p. 4, characterized in that the mechanism for changing the angle of inclination of the frame is made with a controlled electromechanical drive.

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