RU121392U1 - ADVERTISING DEVICE - Google Patents

Abstract

1. An advertising device containing a housing for installing samples with actuators, characterized in that the device is additionally equipped with a central server containing a database of video materials and control files, a connection module that supports a network connection with a central server, a video screen on which the video material is displayed, a controller , playing video materials coming from the central server, while the operation of the decoder and the controller is synchronized. ! 2. Advertising device according to claim 1, characterized in that the device is additionally equipped with a sound speaker. ! 3. Advertising device according to claim 1 or 2, characterized in that the actuators are made in the form of movement elements that provide mechanical movement of the samples. ! 4. Advertising device according to claim 1 or 2, characterized in that the actuators are made in the form of lighting elements with the possibility of dynamic illumination. ! 5. An advertising device according to claim 1 or 2, characterized in that the actuators are made in the form of motion elements providing mechanical movement of the samples, and in the form of lighting elements with the possibility of dynamic illumination.

Description

The utility model relates to advertising means, namely, means for demonstrating product samples at points of sale and / or at exhibitions.

The closest in technical essence to the proposed utility model is a series of cigarette presenters from the company R.O.Smart (http://www.posmart.ru), which refers to the type of non-standard POS materials (POS (Point Of Sale) - point sales) with dynamic effects that contain a housing with actuators. In the case are samples of goods. The structure of the case depends on the type of product and on the number of samples located inside.

In the proposed analogue, the visualization of the advertised products takes place directly against the background of the advertised products.

Visitors to exhibitions, fairs and buyers have long been accustomed to luminous stands, inscriptions on stands and sound information on arbitrary media. Therefore, when the search for goods and services of mass demand is not focused, visitors and buyers do not perceive advertising products placed on stands of this type.

The utility model is based on the task of expanding the arsenal of technical means for demonstrating samples.

Moreover, the technical result consists in increasing the effectiveness of advertising due to a certain combination and sequence of technical means (media), which makes it possible to achieve a more complete disclosure of the advertising product on the advertising stand.

The specified technical result is achieved due to the fact that the advertised device, comprising a housing for installing samples with actuators, is additionally equipped with a video screen that displays video, a controller, a central server containing a database of video materials and control files, a connection module that supports a network connection with a central server playing video from the central server, while synchronizing the playback of video eomaterialov and operation of actuators. In this case, the advertising device may be additionally equipped with a sound speaker.

We introduce the following terms:

“Real advertising device” - a device or set of devices containing real-life original samples, their copies or layouts, incorporating a set of actuators and dynamic lighting used to attract the attention of an outside observer to the advertised sample. In the proposed utility model, the function of the Real Advertising Device is performed by the housing for installing samples with actuators.

A “virtual advertising device” is a device or a set of devices comprising one or more video screens of any type used to demonstrate video materials that somehow advertise a sample. In the proposed utility model, the virtual advertising device is a video screen (on which video material is shown), a controller (reproducing video material coming from the Central server).

These terms are introduced with the aim of maximizing the generalization of the considered concept of the Utility Model and highlighting the essence.

In the proposed utility model, “Real advertising device” and “Virtual advertising device” are connected by the Synchronization Component (see Figure 4).

“Central server” - a device or a set of devices that provides control of all actuators and dynamic backlighting on the “Real advertising stand” together with image elements on the video screen of the “Virtual advertising stand” according to a certain algorithm.

The technical result of the proposed Utility model is the emergence of a fundamentally new logical connection between all actions and events occurring both in the coverage area of the "Real advertising device" and in the coverage area of the "Virtual advertising device". This logical relationship, determined by the apparent regularity of actions and events, is captured by the characteristics of human perception and provokes an involuntary additional concentration of attention of the observer. The specified technical result is achieved by the presence in the proposed Utility model of a separate synchronizing node - the Central server. The central server contains a database of video materials and management files. Also, the Central server synchronizes the operation of the decoder and the controller.

The central server interacts with Real and Virtual advertising stands through the connection module and can be located both locally and remotely.

In the prototype, as well as in other previously known advertising devices, this logical relationship is implemented either only in the "Real advertising device", or only in the "Virtual advertising device." In the claimed Utility model, this logical relationship (the apparent regularity of actions and events) is realized, among other things, between the elements of the “Real advertising device” and the elements of the “Virtual advertising device”.

The described technology erases the boundaries between the Real world, which can be felt and the Virtual world, which we can only see on the screen. This allows the advertising industry to move to a new level of manufacturability, using the reflex features of human perception, stimulating concentration of attention.

Actuators are made in the form of motion elements, providing mechanical movement of the samples, and in the form of lighting elements, to provide opportunities for dynamic illumination.

Figure 1 shows an example of an advertising device (main view), figure 2 is an example of an advertising device (side view), figure 3 is a functional diagram of an advertising device, figure 4 is a software implementation of the advertising device.

The advertising device comprises a housing 1 with actuators 2, a decoder 3, a video screen 4, a central server 5, a connection module 6, a controller 7, an audio speaker 8.

The housing 1 may have any design, size and shape, which depend on the displayed sample 9, as well as on the number of displayed samples 9. For example, the housing 1 may have the form of a platform on which any sample 9 is placed, from a ballpoint pen to a car, respectively, platform size will be different. Also, for example, the shape of the housing 1 may repeat the shape of the product, or not depend on it, the shape may be simple - rectangular, round, etc. or complex - depending on the taste and desires of the manufacturer.

Actuators 2 can be made in the form of motion elements that provide mechanical movement of the samples, and / or in the form of lighting elements, to enable dynamic backlighting.

The motion elements provide mechanical movement of the samples, for example, rotational motion, translational, their combination, etc. Such elements can be made using any known mechanisms.

Lighting elements can be made, for example, in the form of LEDs, ultra-thin EL lamps, etc. The use of various lighting elements allows you to create various lighting options, including dynamic, as well as multi-level lighting.

The actuators 2 are controlled by a decoder 3, which is a module having physical analog and binary outputs and converts the synchronizing information from the controller into commands for motion elements and lighting elements.

Video screen 4 is designed to display video material to consumers.

Central server 5 - a place on a physical remote server where the video database (database) and associated management files, specially created for working with an advertising device, are stored.

Connection module 6 - a module that supports network connection via the GPRS / EDGE protocol, for example, a GSM modem. For the organization of communication, any other network protocol can be used.

The central server 5 and the connection module 6 are connected via a communication channel 10, for example, a GSM cellular channel or any other communication channel

Controller 7 — the hardware and software part of the device responsible for reproducing video material, as well as extracting synchronizing information and control commands from control files, can be implemented, for example, in the form of a media player with special synchronization functions with a decoder. The controller 7 contains memory, which is used for local storage of video materials and control files.

The controller 7 is connected to the connection module 6, the video screen 4, the decoder 3, and also with the sound speaker 8 - a device that provides sound reproduction.

Advertising device operates as follows.

The advertising device is designed to operate with pre-prepared data that is located on the central server 5. This data is a set of two files directly video material, which is subsequently shown on video screen 4, and a control file containing synchronizing information.

Through communication channels 10, the video material is copied to the local memory of the controller 7, where lists are compiled for the playback of video materials (playlists). The controller 7 plays the video material on the playlist. In this case, the video material is transmitted through the video signal to the video screen 4, and the sound is transmitted to the amplifier (not shown in Fig.) And the sound speaker 8.

In this case, simultaneously with the playback of the video material on the video screen 4, the synchronization information and control commands for executive devices are activated from the corresponding control file stored in the memory of the controller 7. The synchronization information is used to synchronize the playback of video materials with the media player included in the controller 7 and the activity of the executive devices, which are directly controlled by the decoder 3. Dedicated and synchronized control video information The signal arrives at decoder 3 and is converted into signals that control actuators 2.

The synchronizing and control information must be pre-recorded in the control files and / or in the video files. This information in some implementations may be contained directly in the video material and represent some marks that will be known to the decoder 3 during playback.

Video materials, as well as synchronizing information, are not necessarily located on a remote central server. The device can work autonomously if all the data necessary for its operation was previously recorded in its memory, which is part of the controller.

The main effect of synchronized playback of video material with the operation of actuators 2, expressed in the movement of sample 9, for example, by rotating and / or the dynamics of changing the backlight of the demonstrated sample 9, is achieved only if the video material was created with the intention of playing in the described advertising device.

The indicated design of the advertising device expands the arsenal of technical means of demonstrating samples, which allows both locally and through remote control to carry out the presentation (demonstration) of goods in everyday retail and at exhibitions.

The use of technical means used in the device allows to emphasize the features of the product and improve the perception of it by the audience (consumers).

Claims (5)

1. An advertising device containing a case for installing samples with actuators, characterized in that the device is additionally equipped with a central server containing a database of video materials and control files, a connection module that supports network connection with a central server, a video screen on which video material is shown, and a controller reproducing video materials coming from the central server, while the synchronization of the operation of the decoder and the controller is performed. 2. The advertising device according to claim 1, characterized in that the device is additionally equipped with a sound speaker. 3. The advertising device according to claim 1 or 2, characterized in that the actuators are made in the form of motion elements that provide mechanical movement of the samples. 4. The advertising device according to claim 1 or 2, characterized in that the actuators are made in the form of lighting elements with the possibility of dynamic backlighting. 5. The advertising device according to claim 1 or 2, characterized in that the actuators are made in the form of motion elements that provide mechanical movement of the samples, and in the form of lighting elements with the possibility of dynamic lighting.