RU11779U1 - PIECE GOODS - Google Patents

Description

The useful model refers mainly to food and light industry and relates to the packaging of household goods coming in for retail sale in the form of piece goods units.

11 € all; the universal method currently used locally for packaging household goods is that the metered goods are placed in the appropriate individual goods, on the surface of which there is a symbol that allows the identification of the corresponding product. For these purposes, the minimum necessary information about the corresponding product is placed on an individual packaging — the name of the product, its quantity, the manufacturing company, and those issues and similar readings; information, and, in many cases, artistic images in the form of drawings, ornaments, vignettes, etc.

Such information can be applied directly to the surface of the packaging or to any medium fixed on or under the surface of the individual packaging and which is the ethics of the product.

In this case, individual packaging for food liquids and fluid products is served with glass or plastic bottles, cans, bags and other containers, and for bulk products - cans, bags and other suitable containers. For Molded piece products, individual packaging may be paper or plastic shell .

Sometimes, on the individual} -1st ynciKOBKrix of some products, some additional images in the form of texts and / or drawings that are directly related to this product may also be present. For example, on the labels of some types of vodka it may be indicated that this product is made from selected wheat millet, and on the labels of some high-quality vermouth varieties, cocktail recipes are given that can be prepared with Hfi based on this Нс1ПМТКсЛ.

minimum required identifying information about the product and additional information on the subject of the product, which is available in ILE A and B and more F5 L is CIM on the technical nature of the proposal of the applicant.

Such can be recognized, for example, piece goods (food products.), Placed in sealed packaging made of soft material, on the surface of which, in addition to the necessary identifying symbols, are images in the form of drawings and diagrams that are instructions to the consumer to open the package. US Pat. 43 M 7/00, 1992

It is necessary to pay particular attention to the fact that

- the closest to the proposed piece TOBSIP bears for noisepxHost of its individual duplicate notification additional images directly relating to this particular product;

This useful model solves the problem of increasing customer demand for goods, especially because of increasing their attractiveness for consumers.

The problem was solved as a result of the fact that

-packing of goods provides for the application on the surface of individual packages of individual units of the product of unequal additional images, the degree of dissimilarity of which is tglkova, that the additional image on the surface of an individual package of at least one unit of goods of one grade in a batch of goods purchased on average by one consumer is not repeated ;

- the proposed piece goods carries additional images on the surface of their individual packaging that are attractive to the consumer, which are not directly related to this product, while the images can be made convex, concave or flat.

The essence of the applicant's proposal is; next.

Household goods entering retail sale in the form of separate commodity units (piece goods, unlike sold goods) are sold and / or placed in individual packages. Within the bounds of the present utility model, the concept of goods includes products and products of everyday demand and individual consumption, which are delivered to retail in packaged form as separate commodity units.

In 4ciCTHocTn, and this utility model extends to food products {milk and dairy products, vegetable; and animal oil, canned food, cereals, flour, etc.), juices, soft drinks, alcoholic beverages, household chemical goods (washing powders, detergents and cleaning products, etc.,}, household goods (matches, soap, etc.).

Depending on the nature of TPVS1RA, glass or plastic bottles, glass jars, metal or plastic cans, paper or plastic bags, paper or plastic wraps, etc. can serve as packaging for its individual mop / t units.

On the surface of the individual packaging of individual units of the product, a symbol is applied that identifies the product - the minimum necessary and mandatory information, including, in particular, the information on TOBcip.a, information about its quality and quantity, manufacturer, release date, etc. Besides readable information, on the surface of individual packages can be placed other than readable, images - drawings, ornaments, patterns, vignettes, that is: single or Brand marks, etc.

Such service information should be identical on each individual package of any unit of a particular product.

Such information may be carried directly onto the surface of an individual package or may be located on any medium secured by an HJI package or placed under. not: th in the form of 3 labels.

In addition to the mandatory symbols that identify the goods, additional images are placed on the surface of the individual packaging.

Additional images may take the form of textual and / or graphic texts. Textual documents are considered to be independent inventions that carry readable information, and drawings - all others, except for textual ones, are independent inventions.

Additional packages placed on the surfaces of individual packages; Images can be informative, entertaining, instructive, educational or otherwise attractive to the consumer.

Texts can, for example, be riddles, proverbs, sayings, aphorisms, charades, signs, parting words, wishes, short poems, fragments of poems and prose, as well as carriers of other useful and interesting information.

Drawings can, for example, represent mysterious pictures, puzzles, chess tasks and sketches, puzzles, as well as ornaments, patterns, vignettes, other decorative and artistic works, will depict €; flax genre and the like-: images.

An important feature of the proposed utility model is that the images are on. the individual packaging surfaces of individual commodity units of a homogeneous product are not the same.

At the same time, the discrepancy between the images means the mismatch of the full corresponding images, although the individual elements of the images may coincide,

To the extent of the present utility model, it is implied that the requirement for the heterogeneity of the images is equally satisfied in the range of execution of such values when

- the image of the HCI surface and; ndiv; and the ugl4. packaging of at least one unit of TOBctpci of one grade in the consignment purchased by B average one less than: m, not repeated

Images on the surfaces of individual packages of each unit of goods of one variety in the product category purchased in the average one consumer are not repeated.

The optimal degree of non-disagreement of the images on the surfaces of individual packaging of individual commercial units should be such that the likelihood of products with the same images on the surfaces of individual-angled packaging getting to the consumer is minimized.

In order to reduce the likelihood that one consumer (at repeated purchases) of purchasing goods with the same additional images on the surface of an individual product packaging, periodically update Fo1: mu and content of additional images.

The frequency of updating additional images depends on the average frequency of purchases of this type by a single consumer.

If, for example, Hci, let us say that the average consumer purchases a milk package 3 times a week, and a pack of washing powder 1 time per month, it becomes obvious that updating additional images on Ps1ketal with milk can be made more often than on packs of washing powder.

it is preferable that the texts and / or drawings on the surfaces of individual packaging of individual units of piece goods of one batch be logically connected with each other, for example, a general idea, a common theme or the like.

It is desirable that additional images on the surfaces of individual packages be protected from mandatory service information.

Size} 5th on verifiable packages of a homogeneous product of different and constantly changing additional images of attractive content for a consumer will encourage him to purchase goods packaged by the method proposed by himself, R not otherwise.

The proposed piece goods, placed in individual packaging, is characterized by the fact that the additional images placed on its packaging are not directly related to shame and its consumer properties, but are independent.

These images can be entertaining, informative, instructive, educational or otherwise attractive for the consumer, can be made convex, concave or flat.

Whereas previously the aim of procurement51 of additional inventions for individual packaging of goods was to expand the consumer's understanding of the quality of your goods and the recommended nature of its use, the aim of the present invention is to increase consumer demand. Hci is a product that is decided by placing interesting and interesting images on the product page.

EXAMPLE 1. For milk packaging, the product is poured into rigid 1-liter Tetrapak rectangular containers and sealed.

Preliminarily, the minimum required compulsory information about the product was put on two anti-jaw surfaces of the containers; and on the other two opposite surfaces - additional images containing short poems included in the school curriculum.

At 100 containers, the same poems were repeated 5 times.

The probability of a single purchase by one buyer of two containers on the surfaces of which the same poems are laid out is small, and the likelihood of a repeated (for example, the next day) acquisition of containers with the same poems is practically excluded EXAMPLE 2. For packaging of fine wine it is bottled at 0.75 l into glass bottles and cork.

On the. the surface of the bottles is glued to ethics; webs containing 1 necessary minimum product information.

Additional labels containing descriptions of entertaining stories and illustrating their humorous drawings made convex are glued to the opposite surface of the bottles.

Information placed on 100 additional labels is repeated on only 30 labels.

The probability of a single purchase of two bottles by the same buyer with the same additional label is relatively small, and the likelihood of re-acquiring bottles with the same additional labels (for example, via Ned-Gly) is practically eliminated.

EXAMPLE 3. For packing buckwheat groats, it is placed 1 kg each in paper sheets N1kety, on one side of which the minimum necessary information about the product is located on one side and on the other side are advice on caring for the garden and the garden.

The probability of a single purchase by one buyer of two KRUPE.1 packages carrying the same information is relatively small, but the probability of repeated (for example, a month later) purchasing packages with the same sulfur tips is practically eliminated.

EXAMPLE 4. For packing toilet soap, its individual pieces are covered with individual thick paper wrappers.

Previously, the minimum required commitment is applied to each individual wrapper; flax information about the product and additionally rrgsunks depicting scenes from popular cartoons.

On the shells of 100 pieces of toilet soap, the same patterns are repeated 2 times.

The probability of a single purchase by one buyer of two pieces of soap bearing the same patterns on a wrapper is relatively small, and the probability of a single purchase (for example, Through a cross-section, a sample is also made with the same drawings.

The applicant does not spread information about the fame of the proposed method of packaging the goods and the fame of the proposed product.

The principle of applying the inventions to the surface of the goods or its packaging is known per se.

In particular, images may be printed on the HEI surface of toilet paper. French patent application 2.172.929, G 09 F 23 / OO, 1973, tableware 11 patches. US Pat. No. 5,573,830, D 04 H 1/64, 1996. 1, one-time tablecloths L Certificate of Utility of France 2.095.115, G 09 F 23/00, 1972, lottery tickets G Patent of the Russian Federation 2.093.903, G 09 F 23/14, 1997, postal envelopes Patent of the Russian Federation 2.099. 798, G 09 F 23/10, 1997, packages of cigarettes G European patent 0.646.531, B 65 D 85/10, 1997 and other products.

However, in almost all of the above cases, we are talking about the dissemination of advertising information and this circumstance is unlikely to increase the attractiveness of the product itself - the advertising medium.

we directly depend on its repeatability and in this regard it is assumed that advertising statements placed on the surface of certain goods should be regularly repeated.

Thus, the totality of the features of the known technical solutions differs from the totality of the essential features of the present utility model, and it can be solved by this price; with this model, the techniques previously proposed by the applicant were not solved.

In this regard, the applicant believes that the claimed technical solutions comply with the requirements for a useful model.

Claims (2)

1. A piece of goods placed in an individual package with the symbols applied on its surface identifying the goods and an additional image, characterized in that the additional image printed on the surface of the individual packaging is not associated with the product itself and is entertaining, informative, instructive or another attractive to the consumer character, while additional images can be made convex, concave or flat. 2. Piece goods according to claim 1, characterized in that the additional image deposited on the surface of the individual packaging in a batch of goods of the same type is not the same.