RU117206U1 - AUTOMATED SYSTEM OF PROCESSING AND DELIVERY OF ADVERTISING MESSAGES TO ADVERTISING MEDIA - Google Patents

Abstract

1. An automated system for processing and delivering advertising messages to an advertising medium, containing a dedicated application server with a separate database of advertising messages and settings of editing modules, on which an input block for DSM on a physical or digital medium, a block for checking the quality of sources, a block for notification and return of advertising messages to the manager, a block for providing additional or replacing DSMs, as well as a subsystem for selecting the procedure for processing and delivering PCs to the launch vehicle, while the DSM input unit on a physical or digital medium through an input controller that has an input for the manager is connected to the input of the source quality control unit, whose the output is connected to the input of the OR element, the first output of which through the quality compliance controller is connected to the input of the subsystem for selecting the procedure for processing and delivery of the PC to the launch vehicle, and the second through the quality discrepancy controller to the input of the notification unit and returning the advertising message to the manager, whose output through the controller notifies return information is connected to the block for providing additional or replacing DSM, whose output is connected to the second input of the source quality control unit, and the blocks for checking the quality of the sources and notifying and returning the advertising message to the manager have additional inputs for the engineer, and the block for providing additional or replacing the DSM for manager. ! 2. The automated system according to claim 1, characterized in that the subsystem for selecting the procedure for processing and delivering PC to the launch vehicle is made in the form of a video library and a local database for placing advertising messages with a transcoder, containing a block for forming a PC list for pumping

Description

The utility model relates to the field of advertising and computer technology, in particular, to an automated system for processing and delivery of advertising messages to an advertising medium.

Abbreviations used in the description:

1. PC - Advertising Message. Advertising multimedia information in a format acceptable for demonstration on the corresponding launch vehicle, directly in finished form or obtained as a result of conversion to the required format.

2. RN - Advertising medium (TV channel, radio station, Internet site, magazine, newspaper, etc.)

3. Type of Media - television, radio, Internet, press, plasma, etc.

4. DSM - Demonstration materials (video files, audio files, text files, image files).

5. Product Studoin - manufacturer of DSM.

6. Customer - the customer / owner of the PC.

7. Media - the source on which the PC is stored. Physical media - for example, tape, CD-DVD discs, USB flesh, etc. Electronic media - ftp file, e-mail file, file on websites, etc.

8. Installation module - a functional block in the Media Library system, in which the basic characteristics of processing and delivery of PCs to the PH are set - file transcoding formats, file storage and delivery locations, file name generation rules, delivery parameters and rules, etc.

9. Company - an organization engaged in the processing and delivery of PCs to the pH.

10. Terrestrial quality - DSM quality that meets all the technical characteristics of the launch vehicle on which PC broadcast is supposed.

11. Viewing quality - the quality of DSM, as a rule, is much worse than broadcasting. The viewing quality of a PC is usually necessary for the internal needs of the launch site and the company. Files with this quality are not intended for broadcast on the pH. Usually DSM viewing quality in volume can be 5-10 times less.

12. Storage - selected areas on the server, computer, etc. for storing PC files.

13. Transcoding - the process of converting a file of one format to files of other formats with different technical characteristics. In the process of transcoding, special software is involved, for example, Rhozet, VirtualDub, Arista Transcoder, Coreldraw, Gif Animator, Photoshop.

14. PC Formats - Technical specifications for PC or PC files. PCs broadcast on the launch vehicle must have appropriate formats that meet the requirements of each launch vehicle. For example, a PC for Media Type = Radio for PH1 must meet the requirements: OST 58-22-00 and PTE 2001 part 2, broadcasting.

The main parameters of the digital recording of the finished phonogram:

- sampling frequency - 44.1 kHz, 16 bits;

- file format - PCM, stereo, without compression.

- signal level - minus 2 decibels

The level of technology.

As a rule, ProductStudoin produces for each type of media PC in one format with the highest possible technical characteristics. The produced PC is delivered to the Customer, who, in turn, must deliver the PC to broadcast on the launch vehicle (delivery can go either on its own or through an intermediary).

At the same time, PC delivery to the pH should be carried out in a timely and high-quality manner. PC delivery can be carried out in various ways: on physical media (cassettes, CD-DVDs, usb flesh, etc.), and electronically (e-mail, link to ftp, etc.). In this case, the PC delivered to the broadcast on the launch vehicle must meet the technical requirements of each launch vehicle. Existing practice indicates that almost every launch vehicle has its own PC specifications. Thus, one PC can have several DSMs, one for each launch vehicle (depending on the requirements of the launch vehicle). Accordingly, high-quality PC delivery to the launch vehicle implies the initial processing of the original PC into the formats necessary for each launch vehicle. Timely delivery implies the delivery of a PC to the PH at strictly specified pH intervals before the broadcast of a specific PC.

Currently, the following solutions are known for the processing and delivery of PCs to the launch vehicle.

Delivery by electronic means by e-mail, ftp, sites (narod.ru, mail.ru, etc.).

At the request of the launch vehicle, PC delivery can be carried out electronically, i.e. PC transfer should be in the form of prepared PC files for broadcast on the pH.

PCs provided by ProductStudoin are launched into the transcoding process (using a transcoder) in electronic format (if PCs were originally provided on physical media) and copied to the PC storage, before copying to the storage, each PC file can be checked for technical specifications. To maintain the uniqueness of PC names for each incoming PC, a name / number / id is manually set.

Next, the PCs in the repository are converted (using various conversion programs, for example, VirtualDub, Arista Transcoder, Coreldraw, Gif Animator, Photoshop) to the formats for each launch vehicle to which the PC is supposed to be delivered, i.e. From one incoming PC file, N PC files for each PH, respectively, can be generated.

After converting the source PC file to the required launch vehicle formats, delivery is carried out - the PC files are sent by e-mail to the specified recipients or are posted on the ftp of each launch vehicle or to sites that provide such an opportunity.

Delivery on physical media (cassettes, CD-DVDs, usb flesh, etc.).

At the request of PH, PC delivery can be carried out on physical media, i.e. PC transmission should be in the form of prepared PC files for broadcast, recorded and delivered to the PH on physical media.

Provided from ProductStudoin PC (on any medium) are launched into the recording process (for example, using a transcoder) on physical media in the required quality for each launch vehicle. Before recording and after recording on a medium, the quality of the recorded materials can be checked for technical specifications. From one incoming PC file, N PC files for each PH, respectively, can be generated and written.

Recorded PC files on physical media are sent to the recipients of the pH. Delivery is carried out by mail and / or courier. Several PC files can be recorded on one physical medium.

Among the disadvantages of the above methods, the following can be distinguished:

- the start of transcoding is carried out in manual mode. Each PC file must be manually uploaded to the transcoder. It is necessary to monitor the PCs provided by customers and send them manually to the transcoder. All transcoded files must be manually checked for correct processing (dead pixels, dead files, etc.);

- there is no way to configure the rules for generating DSM file names based on transcoding results. The name of the files is formed manually;

- there is no automated general knowledge base about the technical characteristics of each launch vehicle, including the delivery method (physical or electronic). There are risks of incorrect transcoding of files. With a significant number of pH (for example, more than 100), the process is excessively laborious. Automation required

- there are no PC processing statistics (there are no statuses, dates, responsible, etc.);

- there is no newsletter on the delivery of files to the PH (if delivery is electronic, ftp or website). It is necessary to track the delivery of the PC, which leads to a decrease in efficiency and an increase in time costs;

- upload to ftp / site or send e-mail is carried out completely in manual mode. There are risks of delivering invalid files to invalid addresses. With a significant number of PC files (for example, more than 300 PCs per day), the process is excessively laborious. Automation required

- there is no general knowledge base about the delivery time of each PC to each launch vehicle (about the broadcast of each PC on each launch vehicle). A significant amount of time (a year or more) can pass from the production of PCs to broadcasts to PHs, therefore, according to PH requirements, PCs must be delivered several days before broadcasting to PHs;

- the formation of the storage structure is necessary. In order to streamline the processing and delivery of PC files, it is necessary to form the storage structure and the rules for working with it;

- this method does not provide the ability to quickly search for the necessary PC;

- no delivery guarantees. There is no feedback on full download and file integrity;

- there is no connection between the source PC file and transcoded PC files for the PH.

In general, the entire process of processing and delivery of PC files to the PH in the above solutions is carried out completely in manual mode, which is quite time-consuming, errors of incorrect sending of the PC to the PH or transcoding into inappropriate formats for the PH are possible. Moreover, the faster the number of processing and deliveries of PCs to the pH increases, the more the process becomes uncontrollable.

Also, the above solutions do not allow for the operational processing and delivery of PC to the pH. You may not meet the deadlines for the provision of PC.

The prior art automated systems that perform or can perform some functions associated with the registration, processing and transmission of data.

So known is a system that contains data reception and storage units connected to control and data processing units, search and selection units connected to data storage and display units, the synchronizing inputs of which are connected to the outputs of the control unit (US Patent No. 5,136,708 M. cl. G06F 15/16, 1992).

A significant drawback of this system is the impossibility of solving the problem of updating data stored in memory in the form of relevant documents at the same time as solving the problem of delivering the contents of these documents to users in real time.

Another system is known that contains data processing units, the information inputs of which are connected to the data reception and control units, and the outputs are connected to the first group of memory units, the central processor, the inputs of which are connected to the outputs of the memory units of the first group and data processing units, and the outputs are connected with the inputs of the second group memory blocks and data display blocks (US Patent No. 5129083 M. CL G06F 12/00, 15/40, 1992).

Its disadvantage is that it cannot provide reliable delimitation of user access to various sections of documents.

The proposed utility model is an automated system for processing and delivery of advertising messages to an advertising medium (also hereinafter referred to as the Media Library), consolidating the processing of PCs of any types of Media and types of LVs on any media (physical, electronic), providing tracking of PC movement in the work cycle (statuses ), support for automated transcoding to the recipient format, as well as the delivery of PC files to the repository of recipients.

The Media Library is an autonomous system installed on the workstations of users of the Media Library.

The technical result of the utility model is the automation and unification of the processing of advertising messages of various types with the provision of broadcast quality for subsequent use by Advertising Carriers with increased requirements for the quality of advertising messages. At the same time, the advantages of the automated system "Media Library" are achieved in comparison with the prior art, from which the following can be distinguished:

- PCs registered in Media Library (entered into the database) can be automatically launched into the transcoding process according to a given schedule;

- the system allows you to flexibly configure the characteristics of the formation of file names to the needs of the pH. Thus, transcoded files are formed at a given quality;

- in the system it is possible to maintain a directory of PC specifications for each type of media and pH;

- the system has the ability to maintain a directory of recipients of PC delivery to each launch vehicle (for example, ftp);

- the system allows you to track the PC life cycle (PC statuses, dates, responsible, etc.);

- the system allows you to automatically send messages about key actions from the PC (for example, delivery information, status changes, etc.) to customers' mail;

- automatic delivery of PC files (for example, to ftp or remote user computers) PH. After automatic PC processing, the processed PC files are automatically sent to the PH;

- PC files can be sent as scheduled, i.e. it is possible to automatically upload information about the broadcast of each PC on each launch vehicle to the system and configure the system so that delivery of the PC to the launch vehicle is carried out, for example, several days before the broadcast of a specific PC. At the same time, if the PC has already been delivered to the PH, the delivery should not be repeated, i.e. before delivery of the PC to the PH, the previously sent PCs are checked;

- The system has a flexible PC storage structure. For each launch vehicle it is possible to configure its own offline storage;

- all processed and sent PCs to the PH are stored in the Mediatek system, thus having statuses, processing dates, name, etc. The system allows you to easily analyze any PC / PC group. In addition, the system monitors the relationship of the source PC file with the PC files obtained after processing;

- after processing and sending files, the system generates a signal recorded in the log file with the processing / sending status, respectively, the system ensures that the PC files are delivered successfully.

The specified technical result is achieved by the fact that the automated system for processing and delivery of advertising messages to an advertising medium contains a dedicated application server with a separate database of advertising messages and settings of mounting modules, on which a DSM input unit is formed on physical or digital media, a source quality control unit, a block for notification and return of an advertising message to a manager, a block for providing additional or replacement DSMs, as well as a subsystem for selecting the processing and delivery procedure P C on the LV, while the DSM input unit on physical or digital media through the input controller having an input for the manager is connected to the input of the source quality control unit, whose output is connected to the input of the OR element, the first output of which is connected to the input of the subsystem through the quality compliance controller selecting a procedure for processing and delivering a PC to the launch vehicle, and the second through the quality mismatch controller to the input of the notification unit and returning the advertising message to the manager, whose output through the controller of the notification of return is connected to the unit providing additional or replacing DSMs whose output is connected to the second input of the source quality control block, and the blocks of checking source quality and notifying and returning an advertising message to the manager have additional inputs for the engineer, and the additional or replacing DSM blocks are for the manager.

In addition, the subsystem for selecting the procedure for processing and delivering PCs to the LV is made in the form of a video library and a local database of advertising messages with a transcoder containing a block for generating a PC list for pumping and a conversion unit, while the video library contains four OR elements, a local database of mounting settings modules, pumped videos and their formats, a block for processing scripts for delivering pumped objects according to a schedule, a request block for generating a list of PCs for pumping, a block for setting the task for copying broadcast quality TWA to the transcoder, a unit for uploading files to a transcoder, a unit for setting a task for moving from a transcoder to a network storage, a unit for pumping to a network storage, a unit for recording a link to a format in the list of available formats for this PC, a unit for setting a task for moving from a network storage to FTP addressee, a block for downloading files to remote storages, a block for sending Email notifications, a block for recording to physical media, a block for physical delivery of PCs to the PH, and the block for processing scripts for delivering pumped objects according to the schedule has there is an input for setting up pumping objects and characteristics of mounting modules, and its output, through a series-connected request block for generating a PC list for pumping, a block for generating a PC list for pumping, a PC pumping controller, is connected to the input of the first OR having an information input from the local database settings data of mounting modules, pumped rollers and their formats, the output connected to the second input of the pumping controller PC, and the output associated with the input of the second OR element, the first output of which is through the serial but the included statement of the task of copying the broadcast quality of the DSM to the transcoder and the file transfer unit to the transcoder is connected to the conversion unit, whose output is connected to the input of the third OR element, and the second output of the second OR element is connected to the first input of the fourth OR element, the first output of the third element OR through a recording block on a physical medium connected to a block of physical delivery of a PC to the launch vehicle, the second output - through a sequentially connected block of setting a task for moving from a transcoder to a network storage, block uploads to the network storage, the unit for recording the format link in the list of available formats for this PC is connected to the second input of the fourth OR element, the first output of which is connected to the first input of the process exit block through the sequentially connected statement of the task of moving from network storage to FTP the addressee, the block of the robot for pumping files to remote storages, the block for sending Email notifications, and the second output - to the second input of the block for exiting the process - directly, while the blocks for pumping files to the transcoder, setting for When moving from a transcoder to a network storage, setting the task of moving from a network storage to an FTP destination and sending Email notifications are equipped with additional inputs for the mounting modules of the local database of mounting module settings, pumped videos and their formats, the second element OR - an additional input of information about links to the available movie formats of this database, and the block of the file uploading robot to remote storages - an additional output to the database of information about the downloaded videos.

In addition, the block for generating a PC list for pumping is equipped with an external input of information about the broadcast network, and the block for sending Email notifications has an additional external output.

The utility model is illustrated by drawings.

Figure 1 presents a General diagram of an automated system for processing and delivery of advertising messages to an advertising medium;

figure 2. Shows the subsystem for the selection of processing and delivery of PC to the pH;

figure 3 presents the user input on the computer display screen to create an application card in an automated system for processing and delivery of advertising messages to an advertising medium (Media Library application).

The automated system for processing and delivery of advertising messages to advertising medium contains a dedicated application server 1 with a separate database of 2 advertising messages and installation module settings, on which a DSM 3 input unit is formed on physical or digital media, a source quality control unit 4, a notification unit and return of the advertising message to manager 5, the block for providing additional or replacement DSM 6, as well as the subsystem for selecting the processing and delivery of the PC to PH 7, while the input block for DSM 3 on the physical whether the digital medium through the input controller 8, which has an input for the manager, is connected to the input of the source quality control unit 4, whose output is connected to the input of the OR element 9, the first output of which through the quality compliance controller 10 is connected to the input of the selection subsystem for processing and delivery of PCs to PH 7, and the second through the controller of the quality mismatch 11 to the input of the notification block and return of the advertising message to the manager 5, whose output through the controller of the notification of return 12 is connected to the block providing additional or replacing the DSM 6, whose output is connected to the second input of the source quality control block 4, the blocks of checking the quality of the sources and the notification and return of the advertising message to the manager have additional inputs for the engineer, and the block for providing additional or replacing the DSM for the manager.

The subsystem for the selection of the processing and delivery of the PC to the launch vehicle is made in the form of a video library 13 and a local database of 14 advertising messages with a transcoder containing a PC list forming unit for pumping 15 and a conversion unit 16, while the video library 13 contains four OR elements 17-20, a local settings database of 21 mounting modules for pumped rollers and their formats, a block for processing scripts for delivering pumped objects according to a schedule 22, a request block for generating a PC list for pumping 23, a task statement for copying broadcast to DSM quality for transcoder 24, file transfer unit 25 for transcoder, task statement unit for moving 26 from transcoder to network storage, pumping unit for network storage 27, recording unit for linking to format 28 in the list of available formats for this PC, task setting unit for moving from network storage to FTP destination 29, a download robot unit 30 files to remote storages, an email notification sending unit 31, a physical recording unit 32, a physical delivery unit PC to PH 33, and a processing unit for processing delivery scripts and according to schedule 22, it has an input 34 for configuring pumping objects and characteristics of mounting modules, and its output is through sequentially connected request block for generating a PC list for pumping 23, a PC list forming unit for pumping 15, a pump controller PC 35 is connected to the input of the first OR element 17 having an information input 36 from the local database of mounting module settings, pumped rollers and their formats, the output connected to the second input of the pump controller PC 35, and the output associated with the input of the second OR element 18, first the output of which through the sequentially connected task statement block for copying the broadcast quality of the DSM to the transcoder 24 and the file pumping unit 25 to the transcoder is connected to the conversion unit 16, whose output is connected to the input of the third element OR 19, and the second output of the second element OR 18 is connected to the first input of the fourth element OR 20, the first output of the third element OR 19 through the recording unit on the physical medium 32 is connected to the physical delivery unit PC on the PH 33, the second output is through the sequentially connected task setting unit The transfer 26 from the transcoder to the network storage, the pumping unit to the network storage 27, the recording unit for linking to the format 28 in the list of available formats for this PC is connected to the second input of the fourth element OR 20, the first output of which is connected to the first input of the output unit 36 from the process through sequentially connected task statement block for moving from network storage to FTP destination 29, robot pumping unit 30 files to remote storage, email notification block 31, and the second output to the second input of the output block 36 from the process - for example the well, while the blocks for pumping files 25 to the transcoder, setting the task for moving 26 from the transcoder to the network storage, setting the task for moving from the network storage to the FTP destination 29 and sending Email notifications 31 are equipped with additional inputs for the mounting modules of the local database of settings for mounting modules , uploaded videos and their formats, the second element OR 18 - with an additional input of information about links to available video formats of this database, and the robot block for uploading 30 files to remote storage - with an additional output House to said information about pumped roller base.

The block for generating the PC list for pumping 15 is equipped with an external input 37 of information about the ether network, and the block for sending Email notifications 31 with an additional external output 38.

The system works on specific examples as follows.

Functional tasks of the Media Library.

There are three main functional tasks that the automated system of Media Library solves:

1) automation of the PC registration process.

2) automation of the PC processing process.

3) automation of the PC delivery process.

The music library is a dedicated application server and a separate PC database and installation module settings. The media library has a service architecture in which function blocks are responsible for services.

Media Library users work with the Media Library application server through a special Media Library client application that can access a number of controllers on the application server.

The music library has a single logical storage PC. Logical storage has storage facilities distributed by media type. If necessary, the storage can include even smaller storage facilities, for example, within one media. Each has its own conditions for storing, deleting and archiving stored materials.

For storage, procedures for backing up materials are performed. For each storage, you can configure backup options.

In the automated system of the Media Library, there are three main roles (functionality) of users:

Role The main functional tasks Media Library Administrator Infrastructure setup; extended access to the Media Library entities: all LVs, all companies, all types of RMs, as well as editing infrastructure and data settings are available, all NP / media types, all types of media, all portal application cards are available. Engineer (operator) Work with all launch vehicles, all companies, all types of RM, as well as editing infrastructure settings, all sales areas / media types, all types of media are available.
This role is the primary user.

Media libraries and the author of the processes of processing and delivery of PC to the pH.
An engineer does not have the ability to set infrastructural settings, including installation module and storage settings. If you need to add a new format, or change the address or storage settings, a similar process is carried out through the administrator of the Media Library.
Also, this role is endowed with the ability to download DSM to the PC card. Manager Work with a specific set of entities with limited rights: for example, a PC list, a list of Media types, a pH list, a list of customers, advertisers, etc.
Creates a PC card in Media Library.

The media library has an application card navigator in which the engineer selects and takes into operation the application cards received by the manager responsible for the PC, downloads the source materials attached to the application cards, and also processes (for example, transcoding / digitizing) these source materials with subsequent binding of the received (processed) DSM to the PC card of the Media Library.

The media library has a summary list of PCs, viewing PC cards, setting up mounting modules, maintaining a PC processing cycle. The library allows you to affix statuses for each PC. Statuses can be affixed, both in manual and automatic mode.

PC Registration.

PC registration in the Media Library begins with the creation of a PC application card and downloading the DSM to it. Creating a PC application card and loading DSM can be carried out by the functionality of the Media Library itself, or through an integration gateway connected to other automated systems that have PC and DSM attributes at the output. Such an automated system may be an Internet PC Acceptance Portal.

The attributes of a PC card will be: Media type, customer, advertiser, name, version, xp, brand, aspect, product class, etc.

To register a PC in the Media Library, DSMs can be provided on any physical or digital media. Media can be: video / audio cassette, CD-DVD disc, ftp, mail, website, etc.

If the PC card is created by the functionality of the Media Library, DSM files are copied from the physical medium (special equipment can be used) or from local storage (for example, a link to ftp) to the Media Library storage. At the end of the copy, an automatic integrity check of the file is carried out, followed by loading the material into the PC card.

If the PC card is connected to the Media Library using the integration gateway with other systems (Internet Portal for PC acceptance), the PC card with the filled in attributes is downloaded and the JPS is copied to the Media Library storage. The Media Library allows you to bind a file of any format to a PC card, as well as store files of different formats for different pH and types of Media.

No. Block assignment Description of Operation four Checking the quality of source In the case of obtaining a PC on a physical medium, the quality is evaluated on the basis of the JMS obtained on the medium.
The user interface of the Media Library makes it possible to batch download DSM files of selected application cards to a local data warehouse of the Media Library engineer. Based on the received files, a decision is made on whether the quality of the source materials meets the requirements of the pH. 5 Notification Manager. Change the status of the application card. In the case of incomplete PC materials and / or non-compliance with the quality requirements of the LV, the Manager is notified who has provided the PC with the need to amend or supplement the DSM. In this case, the status of the PC application card changes in the Media Library, the manager receives the corresponding e-mail newsletter. 7 Registration of the original in the system If the DSM presented on the PC card meets the technical requirements for the quality of the LV, then the DSM is copied from the physical medium and / or from the local storage (depending on the medium on which the material is provided) to the Media Library storage. Files can be copied automatically based on the settings in the Mounting Module. Also based on the settings in

Mounting module, the file name is formed. The copied files are DSM reference quality. For reference quality files, an advisory attribute appears. The reference quality of the DSM is the quality of the DSM that meets all the technical requirements of all the LVs on which the PC is supposed to be placed. Registered PCs in the Media Library are displayed with the corresponding status. 6 Provision of additional or replacement of existing DSM The manager fulfills the PC quality requirements: replaces the existing ones and / or puts out new DSMs and sends the application back to the Engineer. At the same time, the status of the PC application card changes in the Media Library.

Processing and delivery of PC on the pH.

An important technical advantage of the Media Library is the ability to automatically process DSM files. Processing rules are defined in the mounting modules (see below on setting up mounting modules).

A key advantage of automated processing is the automatic creation of several DSM files from different types of media and pH from one DSM reference file. For example, from a video file of reference quality by starting transcoding procedures (using any transcoding programs) to create broadcasting and viewing quality of the DSM in the audio format (for example, the DSM for the type of Media Radio), in the graphic format (for example, for the type of Media Press), banner format (for example, for the type of Media Internet). In turn, within the media type, there can be additional formats for each launch vehicle, for example, within the framework of the Media Type = Television there can be the following PC formats:

Reception of formats on tapes / cd-dvd disks:

- Betacam SX

- Mpeg IMX

- Digital betacam

- Betacam SP

Reception of digital formats:

- MPEG-2 (VOB not accepted) 4: 2: 2, 4: 2: 0

- Microsoft DV AVI (dvsd)

Additional Information:

- Video: 720 × 576, 4: 3 (1.067: 1 CCIR PAL), 25fps, Upper fields (Top field), VT-bitrate from 15 mb / s to 25 mb / s.

- Sound: PCM (without compression, 768 kb / s), or MPEG-1 Layer 2 (320 kb / s), 48 khz, 16 bit, mixed, i.e. identical monophonic sound in the first and second sound tracks.

- Video and sound should not go separately, but as a single file.

The table below shows the functioning of the blocks of the subsystem for the selection of the processing and delivery of PC to the launch vehicle.

Block The functioning of the unit. 22
Processing delivery scripts (pumping objects) as scheduled: starting the process of building tasks for pumping:
- “long” pumping
- operational pumping Different types of delivery scenarios are envisioned.
The scenario of “long” pumping is a task for long-term pumping to installation rooms, when the number of days before broadcasting to the launch vehicle is set in the settings of the pumping task, for which the PC in the required quality must be pumped to the remote storage. The resulting pumping period will be the specified number of days before broadcasting to the LV plus the number of additional days before pumping, which is specified in the settings of a particular installation module.
The “operational” pumping scenario is carried out according to the number of days specified in the settings of the pumping task, regardless of the number of additional days until pumping specified in the settings of the mounting modules.
Processing tasks pumping is carried out according to the schedule. 23
Request to create a list of PCs for pumping The media library generates a request for the formation of a PC list for pumping fifteen
PC list for upgrade The media library generates a PC list for pumping DSM of reference broadcast quality from the network storage (editing module) to the transcoder based on information about the location, as well as settings of the editing modules, pumping times, information about the transcoder folder that corresponds to the format required for the editing module (format table). 24
Statement of the problem of copying on-air Infrastructure of the Media Library sets the task for the pumping robot to pump the reference on-air DSM from the network storage to the desired folder on the transcoder (format settings are stored and specified in the Media Library). Based

DSM quality per transcoder Information about previously downloaded PCs and mounting modules to which these PCs have already been downloaded, Media Library determines which of the PCs in the list created by Media Library should be downloaded. For the PC to be pumped, the Media Library determines that there are copies of them in the required mounting formats (format - settings for the mounting module). For PCs, the necessary formats that are not available, the system sets tasks for pumping into the transcoder a standard broadcast DSM for the desired PC group. 25
Pumping files to a transcoder, starting transcoding Infrastructure of the Media Library uploads a DSM file of standard broadcast quality to a transcoder, after pumping, the transcoder transcodes the PC to the desired format.
One of the formats will be the DSM viewing format for each type of Media. 26
Statement of the problem of moving from transcoder to network storage The file received as a result of transcoding in the outgoing directory has the same name with which it came to the inbound directory.
A special utility, launched by the transcoder after working out the transcoding task, transfers to Media Library this original file name and format of the received DSM.
The special procedure of the Media Library for the original, the file name finds the most recent entry in the list of completed tasks for pumping, the found record is the result of pumping the original broadcast DSM to the transcoder. This record provides the PC ID, on the basis of the card of which, as well as on the basis of the format transmitted by the transcoder utility, the Media Library procedure generates a new file name (in accordance with the mask specified in the settings of the installation module), as well as

a task is created for pumping this file to the central editing room. 27
Network storage upgrade The pumping robot pumps the air quality DSM to the network storage. 28
Postprocessing: writing a link to a format in the list of available formats for this PC The pumping robot records the links to broadcast quality DSM in the received format in the list of available formats for this PC. 29th
Setting the task of moving from network storage to an FTP destination The media library generates tasks for pumping broadcast quality DSM to remote repositories of recipients. thirty
The robot uploads files to remote storage The robot downloads DSM files of on-air quality to remote storage locations. 31
Sending Email Notifications Based on the settings of the installation modules in the Media Library, the infrastructure procedures of the Media Library send e-mail notifications of the results of pumping to all participants in the process.

The results of PC processing are the creation of the broadcast quality of the DSM for the types of media and LV specified in the settings of the installation module.

Another technical advantage of the Media Library is the ability to automatically deliver DSM files to the LV.

DSM files can be delivered to the launch vehicle as if on physical media (tape, CD-DVD, USB Flesh, etc.) for this, the Media Library functionality (settings are specified in the editing module) using special equipment, the recording process is started (in manual or automatic mode) PC to the media with subsequent physical delivery (by courier, mail) to the desired destinations, or in digital form - DSM files are uploaded to the remote storage (ftp, remote computer) of the PH (settings are also specified in the installation module).

A key advantage of delivering PCs to the PH is the procedure for delivering PCs in digital form to remote repositories. There are two delivery scenarios:

- based on the planned placement of specific PCs, which may come from various databases;

- all registered PCs for a certain period.

A generalized scheme of processing and delivery of PC to the PH is as follows:

As part of the key process, based on the settings of the installation modules, the Media Library functionality automatically launches a number of infrastructure functions aimed at converting and pumping PC files to remote repositories.

At the same time, Media Library also allows you to:

- the process of manually setting files for conversion

- The process of manually starting pumping files to remote repositories.

PC delivery results are PC delivery to remote pH storage in the required formats.

Installation module settings.

The music library allows you to create and use an unlimited number of mounting modules with its own structure and hierarchy of nesting.

Name - each mounting module can have its own unique name, which serves to identify the storage in the system.

Binding to one / several LV - one or more mounting modules can be assigned to each LV (for example, if mounting on the LV is carried out in different remote places, each type of media has its own mounting module, etc.). Binding is necessary to understand the automatic procedure for delivering PC placement data to a PH.

Characteristics of a PC card (media type, timing, aspect, advertiser, brand, etc.) - it is necessary for the automatic delivery procedure to send only those PCs that satisfy the specified characteristics.

Binding to network storage - each installation module has a binding to a network storage server (for example, ftp). The delivery of the necessary PC files in the required formats to each network storage is carried out by the internal automatic procedure, which takes the files from one editing module and sends it to the network storage (to another editing).

Transcoding formats - formats are specified in which transcoding of the DSM file of reference quality will be stored in the editing modules for their subsequent delivery to the launch vehicle. Those. From one DSM file of reference broadcast quality, several broadcast-quality DSM files for specific launch vehicles and Media types can be created.

Parameters for working with automatic procedures:

- The frequency of file delivery (depending on Dead Line (days to air) or a specific specified date, etc.) - temporary conditions under which a PC file in the appropriate format must be transferred to the editing module by an automatic procedure.

- The shelf life of files (number of days after delivery / until the specified date, etc.) -temporal conditions, upon satisfaction of which the file is deleted from the installation module by an automatic procedure.

- A subdirectory for each file, according to its characteristics (format, specific PH, Media Type, etc.) - a file in the required format is delivered to the specified subdirectory only if it satisfies the corresponding characteristics.

Monitoring tasks for delivery / deletion of files - the ability to monitor the operation of automatic procedures and, if necessary, control their process (deleting / pausing / starting necessary tasks).

Mailing addresses - indicating specific mailing addresses for each of the directories of the repository where emails will be sent (with the file name, PH name and any other necessary characteristics) after the files get into this directory / subdirectory.

Thus, a useful model achieves a technical result, which is automation and unification of the processing of advertising messages of various types with the provision of broadcast quality for subsequent use by Advertisers with increased requirements for the quality of advertising messages. At the same time, a whole series of advantages of the automated system "Media Library" are achieved in comparison with the prior art.

Claims (3)

1. An automated system for processing and delivery of advertising messages to an advertising medium containing a dedicated application server with a separate database of advertising messages and installation module settings, on which a DSM input unit is formed on physical or digital media, a source quality control unit, a notification and return advertising unit messages to the manager, an additional or replacement DSM replacement unit, as well as a subsystem for selecting the processing and delivery of the PC to the launch vehicle, while the input unit of the DSM on a physical or The main carrier through the input controller, which has an input for the manager, is connected to the input of the source quality control unit, whose output is connected to the input of the OR element, the first output of which is connected through the quality controller to the input of the processing subsystem for processing and delivery of PCs to the LV, and the second through the controller of quality mismatch to the input of the notification block and return of the advertising message to the manager, whose output through the controller of the notification of return is connected to the block for providing additional or replacing DSM, whose the output is connected to the second input of the source quality control unit, and the source quality control and notification and advertising message return blocks for the manager have additional inputs for the engineer, and the additional or replacement DSM block is for the manager. 2. The automated system according to claim 1, characterized in that the subsystem for the selection of the processing and delivery of the PC to the launch vehicle is made in the form of a video library and a local database of advertising messages with a transcoder containing a block for generating a PC list for pumping and a conversion block, while the video library contains four OR elements, a local database of settings for mounting modules, pumped videos and their formats, a block for processing scripts for delivering pumped objects according to a schedule, a request block for generating a PC list for pumping, a block for setting the task of copying the broadcast quality of the DSM to the transcoder, the block for pumping files to the transcoder, the block for setting the task for moving from the transcoder to the network storage, the block for pumping to the network storage, the block for recording the link to the format in the list of available formats for this PC, the block for setting the task for moving from a network storage to an FTP destination, a block for downloading files to remote storages, a block for sending Email notifications, a block for recording to physical media, a block for physical delivery of PCs to the PH, and a script processing unit Scheduled delivery of pumping objects has an input for configuring pumping objects and mounting module characteristics, and its output - through a sequentially connected request block for generating a PC list for pumping, a block for generating a PC list for pumping, a PC pumping controller - is connected to the input of the first OR element, having an information input from a local database of settings for mounting modules, pumped rollers and their formats, an output connected to the second input of the pumping controller PC, and an output associated with the input of the second element OR, the first output of which through a sequentially connected statement block of the task of copying the broadcast quality of the DSM to the transcoder and the file pumping unit to the transcoder is connected to the conversion unit, whose output is connected to the input of the third OR element, and the second output of the second OR element is connected to the first input of the fourth element OR, the first output of the third OR element is connected to the physical delivery unit of the PC to the LV through the recording unit on the physical medium, the second output is connected through the sequentially connected unit for setting the problem on the move transfer from the transcoder to the network storage, the pumping unit to the network storage, the recording unit of the format link in the list of available formats for this PC is connected to the second input of the fourth OR element, the first output of which is connected to the first input of the process exit unit through sequentially connected arming unit tasks for moving from a network storage to an FTP destination, a block for downloading files to remote storages, a block for sending Email notifications, and a second exit - to the second input of a block for exiting a process - directly, while the block and uploading files to the transcoder, setting the task of moving from the transcoder to the network storage, setting the task of moving from the network storage to the FTP addressee and sending Email notifications are equipped with additional inputs for the mounting modules of the local database of settings for mounting modules, pumped videos and their formats, second OR element - by an additional input of information on links to the available movie formats of this database, and a block of a robot for uploading files to remote storages - by an additional output to the database ation of pumped rollers. 3. The automated system according to claim 2, characterized in that the block for generating a PC list for pumping is equipped with an external input of information about the ether network, and the block for sending Email notifications has an additional external output.