RU101252U1 - DEVICE FOR PLACING ADVERTISING INFORMATION - Google Patents

Abstract

 A device for placing advertising information, including a storage medium made with the possibility of hanging on the handle of the entrance doors of any premises, both from the outside and from the inside, characterized in that the storage medium is made voluminous and consisting of blocks made with the possibility of easy separation of the part which contains advertising information intended for the consumer to take it with him.

Description

The utility model relates to advertising, in particular to the provision and placement of advertising, and can be used to distribute advertising and social information, including on individually perceived mass-media.

Known invention RU, N 2038635, published 06/27/91. Bull. N 18, G09F 23/00, "Media", which includes a media in the form of a bag, on the outer surface of which are advertising strips with specially grouped information.

The disadvantage is that the perception of information is limited by an uncomfortable viewing angle and the attention of the beholder is scattered, which reduces the effectiveness of perception.

Known utility model RU No. 69671, publ. December 27, 2007 G09F 23/00 “Device for advertising”, made in the form of a frame with a transparent screen, the frame has protrusions, the upper part is removable with bolted connections.

The disadvantage of this technical solution is the limited availability associated with the fact that the device can be placed in specially prepared places, the low degree of individual focus of information.

Known plates that are hung on the doorknob, “Do Not Disturb”, including a storage medium configured to hang entrance doors on the handle, selected as the closest analogue.

The disadvantage of the prototype is its low versatility and narrow focus, due to the design in the form of a simple plate with the possibility of hanging on the door handles.

The technical task of the utility model is to increase the universality of the design, due to its constructive implementation, consisting of several component blocks made with the possibility of separation, which will lead to increased efficiency in bringing advertising information to consumers.

The problem is solved in that the device for advertising information, including a storage medium, made with the possibility of hanging on the handles of the entrance doors of any premises, office, private houses and apartments, porches, vestibules, gates, gates, both from the outside and from internal.

One part of the information carrier is made, for example, in the form of a hook, or a flexible bracket, in order to ensure the convenience and reliability of fastening on the door handle, while providing ease of access to the information carrier of a potential consumer, which can easily remove the carrier.

The storage medium is made divided into parts, for example, by perforation, with the possibility of easy separation of the parts in which advertising information is placed, intended for the consumer to take it with him. The detachable part is a business card.

If necessary, there may be several separable parts of the storage medium, depending on the volume of advertisers placed and the advertising process.

Advertising information may be placed on one or both sides of the information carrier and may be presented in the form of a text and / or graphic image.

The information carrier can be made in the form of a flat and three-dimensional figure of various geometric shapes: rectangle, triangle, trapezoid, circle, square, rhombus, cross, trapezoid, and combinations thereof.

Also, this utility model can be made of various materials (paper, cardboard, plastic, wood, metal), depending on the advertising course and the wishes of the customer.

The inventive design creates ease of use for both the distributor of advertising products (a device for advertising can be quickly and easily hung from door handles), and for consumers (convenient and easy to remove)

The essence of the utility model is illustrated by the drawings, in which Fig. 1 shows the layout of the device, and Fig. 2 shows a storage medium made in the form of a hook, Fig. 3 shows a storage medium with a detachable part.

A device for advertising creates a perception effect as follows. The device is placed on the door handle (or other structures listed above) and therefore a person in any case encounters advertising, and is also forced to pick it up and study the contents accordingly. Information (patterns, drawings, etc.) can be applied on both sides of the information carrier. A device for placing advertising information allows you to make advertising as targeted as possible i.e. this advertisement can be delivered with an accuracy of 1 door, saving on the audience that does not fall into the circle of potential customers (advertising of the VIP service of a taxi in elite houses, and an ordinary taxi in Khrushchev, etc.).

This constructive solution allows you to place ads on the door handle, while it gets a clearly individual color because It is aimed at influencing the inhabitants of this particular apartment, entrance, home, etc., due to this, the effectiveness of this advertisement is higher than that of the so-called "general exposure" advertisements.

Claims (1)

A device for placing advertising information, including a storage medium made with the possibility of hanging on the handle of the entrance doors of any premises, both from the outside and from the inside, characterized in that the storage medium is made voluminous and consisting of blocks made with the possibility of easy separation of the part , which contains advertising information intended for the consumer to take it with him.