PL449247A1 - Sposób monitorowania oraz badania realnej skuteczności oddziaływania reklamy zewnętrznej oraz system monitorowania oraz badania realnej skuteczności oddziaływania reklamy zewnętrznej - Google Patents

Sposób monitorowania oraz badania realnej skuteczności oddziaływania reklamy zewnętrznej oraz system monitorowania oraz badania realnej skuteczności oddziaływania reklamy zewnętrznej

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Publication number
PL449247A1
PL449247A1 PL449247A PL44924724A PL449247A1 PL 449247 A1 PL449247 A1 PL 449247A1 PL 449247 A PL449247 A PL 449247A PL 44924724 A PL44924724 A PL 44924724A PL 449247 A1 PL449247 A1 PL 449247A1
Authority
PL
Poland
Prior art keywords
monitoring
outdoor advertising
examining
effectiveness
testing
Prior art date
Application number
PL449247A
Other languages
English (en)
Inventor
Kamil Modzelewski
Original Assignee
Smart Dimensions Spółka Z Ograniczoną Odpowiedzialnością
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Smart Dimensions Spółka Z Ograniczoną Odpowiedzialnością filed Critical Smart Dimensions Spółka Z Ograniczoną Odpowiedzialnością
Priority to PL449247A priority Critical patent/PL449247A1/pl
Publication of PL449247A1 publication Critical patent/PL449247A1/pl

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0204—Market segmentation
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

Przedmiotem zgłoszenia przedstawionym na rysunku jest sposób monitorowania oraz badania realnej skuteczności oddziaływania reklamy zewnętrznej oraz system monitorowania oraz badania realnej skuteczności oddziaływania reklamy zewnętrznej. Sposób monitorowania oraz badania realnej skuteczności oddziaływania reklamy zewnętrznej polega na tym, że urządzenia monitorujące rejestrujące obraz w trybie ciągłym rejestrują obraz naprzeciwko otoczenia reklamy zewnętrznej przekazują go do pamięci komputera, gdzie następuje detekcja osób, twarzy przodem, twarzy bokiem w zarejestrowanym obrazie, ich położenia w obrazie, wielkości znaczników i procentowej pewności (skuteczności) wykrycia, rejestracja godziny wykonania klatki obrazu, odrzucenie klatki obrazu z pamięci komputera i zapis zanonimizowanych danych detekcji w bazie danych, skąd zostają do serwera, gdzie zostają przetworzone i przypisane do konkretnego produktu, zaś baza danych o produkcie zostaje zaktualizowana.
PL449247A 2024-07-16 2024-07-16 Sposób monitorowania oraz badania realnej skuteczności oddziaływania reklamy zewnętrznej oraz system monitorowania oraz badania realnej skuteczności oddziaływania reklamy zewnętrznej PL449247A1 (pl)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PL449247A PL449247A1 (pl) 2024-07-16 2024-07-16 Sposób monitorowania oraz badania realnej skuteczności oddziaływania reklamy zewnętrznej oraz system monitorowania oraz badania realnej skuteczności oddziaływania reklamy zewnętrznej

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PL449247A PL449247A1 (pl) 2024-07-16 2024-07-16 Sposób monitorowania oraz badania realnej skuteczności oddziaływania reklamy zewnętrznej oraz system monitorowania oraz badania realnej skuteczności oddziaływania reklamy zewnętrznej

Publications (1)

Publication Number Publication Date
PL449247A1 true PL449247A1 (pl) 2026-01-19

Family

ID=98430805

Family Applications (1)

Application Number Title Priority Date Filing Date
PL449247A PL449247A1 (pl) 2024-07-16 2024-07-16 Sposób monitorowania oraz badania realnej skuteczności oddziaływania reklamy zewnętrznej oraz system monitorowania oraz badania realnej skuteczności oddziaływania reklamy zewnętrznej

Country Status (1)

Country Link
PL (1) PL449247A1 (pl)

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0875843A1 (en) * 1997-04-14 1998-11-04 Adletts International, LLC Method and apparatus for inserting advertisements and the like in a data stream of an internetworked client for display during the void time
US5848396A (en) * 1996-04-26 1998-12-08 Freedom Of Information, Inc. Method and apparatus for determining behavioral profile of a computer user
EP1074929A2 (en) * 1999-07-08 2001-02-07 DynamicLogic, Inc. System and method for evaluating and/or monitoring effectiveness of on-line advertising
US20030014312A1 (en) * 2000-02-24 2003-01-16 Fleisher Po-Ling Web based measurement of advertising success
CN114742586A (zh) * 2022-04-11 2022-07-12 中科强基科技(北京)有限公司 一种基于智能显示终端的广告计费统计方法

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5848396A (en) * 1996-04-26 1998-12-08 Freedom Of Information, Inc. Method and apparatus for determining behavioral profile of a computer user
EP0875843A1 (en) * 1997-04-14 1998-11-04 Adletts International, LLC Method and apparatus for inserting advertisements and the like in a data stream of an internetworked client for display during the void time
EP1074929A2 (en) * 1999-07-08 2001-02-07 DynamicLogic, Inc. System and method for evaluating and/or monitoring effectiveness of on-line advertising
US20030014312A1 (en) * 2000-02-24 2003-01-16 Fleisher Po-Ling Web based measurement of advertising success
CN114742586A (zh) * 2022-04-11 2022-07-12 中科强基科技(北京)有限公司 一种基于智能显示终端的广告计费统计方法

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