PL416257A1 - Method for identification of consumers using the devices for browsing information and commercial portals - Google Patents

Method for identification of consumers using the devices for browsing information and commercial portals

Info

Publication number
PL416257A1
PL416257A1 PL416257A PL41625716A PL416257A1 PL 416257 A1 PL416257 A1 PL 416257A1 PL 416257 A PL416257 A PL 416257A PL 41625716 A PL41625716 A PL 41625716A PL 416257 A1 PL416257 A1 PL 416257A1
Authority
PL
Poland
Prior art keywords
devices
users
panel
site
total
Prior art date
Application number
PL416257A
Other languages
Polish (pl)
Inventor
Piotr Rybak
Radosław Bojanowski
Emil Pawłowski
Original Assignee
Gemius Spółka Akcyjna
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Gemius Spółka Akcyjna filed Critical Gemius Spółka Akcyjna
Priority to PL416257A priority Critical patent/PL416257A1/en
Priority to PCT/IB2017/050131 priority patent/WO2017144982A1/en
Publication of PL416257A1 publication Critical patent/PL416257A1/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

Sposób identyfikacji użytkowników korzystających z urządzeń do oglądania witryn informacyjno - reklamowych składający się z hardware, software, przeglądarki internetowej znamienny tym, że obejmuje etapy: a) nadajemy użytkownikom identyfikator w przestrzeni site centric, w której znajdują się treści usług na witrynie, b) etap przejścia z użytkownika z identyfikatorem na użytkownika prawdziwego, c) utworzenie panelu, d) skonstruowanie panelu kalibracyjnego, e) związanie paneli w total/całkowity panel, f) ważenie użytkowników prawdziwych, g) publikacja ilości użytkowników prawdziwych dla zasięgu witryny za zadany okres na co najmniej jednym urządzeniu jak i całkowitym zasięgu generowanym przez wszystkie urządzenia.The method of identifying users using devices for viewing information and advertising websites consisting of hardware, software, web browser characterized by the stages: a) we give users an identifier in the site centric space where the content of services on the site is located, b) stage transition from a user with an identifier to a real user, c) creating a panel, d) constructing a calibration panel, e) binding panels in total / total panel, f) weighing real users, g) publishing the number of real users for the site coverage for a given period for every at least one device and the total range generated by all devices.

PL416257A 2016-02-24 2016-02-24 Method for identification of consumers using the devices for browsing information and commercial portals PL416257A1 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
PL416257A PL416257A1 (en) 2016-02-24 2016-02-24 Method for identification of consumers using the devices for browsing information and commercial portals
PCT/IB2017/050131 WO2017144982A1 (en) 2016-02-24 2017-01-11 The method of identifying users who view information and advertising websites through various devices

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PL416257A PL416257A1 (en) 2016-02-24 2016-02-24 Method for identification of consumers using the devices for browsing information and commercial portals

Publications (1)

Publication Number Publication Date
PL416257A1 true PL416257A1 (en) 2017-08-28

Family

ID=59684553

Family Applications (1)

Application Number Title Priority Date Filing Date
PL416257A PL416257A1 (en) 2016-02-24 2016-02-24 Method for identification of consumers using the devices for browsing information and commercial portals

Country Status (2)

Country Link
PL (1) PL416257A1 (en)
WO (1) WO2017144982A1 (en)

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7917580B2 (en) * 2009-06-05 2011-03-29 Creative Technology Ltd Method for monitoring activities of a first user on any of a plurality of platforms
US20130218640A1 (en) * 2012-01-06 2013-08-22 David S. Kidder System and method for managing advertising intelligence and customer relations management data
WO2013112312A2 (en) * 2012-01-27 2013-08-01 Compete, Inc. Hybrid internet traffic measurement usint site-centric and panel data
US8874652B1 (en) * 2013-03-15 2014-10-28 Comscore, Inc. Multi-platform overlap estimation

Also Published As

Publication number Publication date
WO2017144982A1 (en) 2017-08-31

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