NL2025972B1

NL2025972B1 - Body structure, stand, cladding, display, display element, and use

Info

Publication number: NL2025972B1
Application number: NL2025972A
Authority: NL
Inventors: Wissink Edwin; Van Mierle Roberto
Original assignee: Smurfit Kappa Zedek B V
Priority date: 2020-07-01
Filing date: 2020-07-01
Publication date: 2022-03-08

Abstract

The invention relates to a body structure for a stand for a shelf display. The body structure comprises a ﬁrst wall which extends upwards. The first wall is substantially formed from sheet material and is provided with a first connector. The first connector is arranged to cooperate with a display element to be held at least partly by the ﬁrst connector. The first connector comprises a ﬁrst foldable bracket. The first foldable bracket is substantially formed from sheet material. The ﬁrst foldable bracket is hingedly connected to the ﬁrst wall, and the ﬁrst foldable bracket is foldable from a storage position in which the ﬁrst foldable bracket lies substantially parallel with the first wall towards a use position in which the ﬁrst foldable bracket extends away from the ﬁrst wall.

Description

P127095NL00 Title: Body structure, stand, cladding, display, display element, and use The invention relates to a display, in particular a shelf display, more in particular a shelf display substantially made of sheet material, such as for instance corrugated fibreboard or other paper-based sheet material. Often, such known displays are used as temporary promotional shelf displays, in particular as so-called point-of-sale (PoS) displays or so-called point-of-purchase (PoP) displays. The displays are then used in order to display retail products, in particular fast moving consumer goods, more in particular food products, such as for example candy, chocolate, crisps (chips), biscuits (cookies), drinks, etc., but may also be used for displaying non-foods, such as for example batteries, DVDs, toys, cleaning products, other household goods, other commodities, etc.

Such known displays are often of a modular design and may comprise multiple modules, in particular foldable modules, for instance made of corrugated fibreboard or other paper-based sheet material, which usually can be folded from a folded sate, often a substantially flat state or so-called plano state, into an erected state or use state. The display may comprise a pedestal, in particular a wheeled pedestal such as a dolly or flatbed trolley which can facilitate moving the display around relatively easily, on top of which the rest of the display can be mounted.

Often, such known displays are not erected and filled with products at a shop or store, but are erected and filled by a service provider, in particular at a central location, remotely from the shop or store, such as for instance a supermarket, at which the display will usually be used eventually. The display will usually comprise a stand, comprising a body structure, or so-called frame, having two walls extending upwardly from two sides of the flatbed trolley or other pedestal, such as a pallet. Between the walls, shelves of corrugated fibreboard or other paper-based sheet material can be mounted on which the products on sale can be displayed. In order to ensure that the shelves can withstand the load of the products, the displays can comprise shelf supports of corrugated fibreboard or other paper-based sheet material for supporting such shelves.

In order to mount the shelves and/or the shelf support, the shelves and/or shelf supports are usually provided with insertion tabs which can be slid into slots provided in the walls, and which may preferably extend between two layers of the respective wall.

It is noted that, apart from such a pedestal, the shelf displays are usually substantially made of corrugated fibreboard material or other paper-based sheet material and they, in particular their outwardly facing wall surfaces, are decorated with print applications, for instance for brand communication at point-of-purchase and/or for instance to temporarily promote a particular product or product line.

Often, such displays are used for relatively short periods, for example for a relatively short number of weeks, such as for instance up to about three or four weeks.

Subsequently, the displays may be removed from the store or shop, and the parts of paper-based sheet material may be disposed.

Although paper-based sheet material, such as for instance corrugated fibreboard, may be recycled relatively well, from an environmental point of view, disposing the displays relatively quickly, or at least disposing major parts thereof, is not highly desirable, and for instance at least partly therefore, there might be a need for an improved display solution.

It is an object of the invention to provide an alternative display, in particular an alternative point-of-sale display, preferably substantially made of paper-based sheet material.

In particular, it can be an object of the invention to provide such a display, wherein at least one of the disadvantages of the prior art displays is counteracted.

More in particular, the invention may, at least in embodiments, aim to provide a display, in particular an alternative point-of-sale display, preferably substantially made of paper-based sheet material, which may be relatively sustainable.

Thereto, the invention provides for a body structure for a stand for a shelf display, comprising a first wall which extends upwards, the first wall being substantially formed from sheet material, the first wall being provided with a first connector arranged to cooperate with a display element to be held at least partly by the first connector, wherein the first connector comprises a first foldable bracket, wherein the first foldable bracket is substantially formed from sheet material, wherein the first foldable bracket is hingedly connected to the first wall, and wherein the first foldable bracket is foldable from a storage position in which the first foldable bracket lies substantially parallel with the first wall towards a use position in which the first foldable bracket extends away from the first wall.

By arranging the first connector such that it comprises said foldable bracket, which may be collapsible substantially back into its storage position, which may correspond with a relatively flat initial position of the body structure, a relatively sturdy construction may be obtained. As a result thereof, the stand, or at least one or more major parts thereof such as the body structure and/or one or more shelves or other display elements, may be used for a relatively long period.

By arranging the at least one first connector, and preferably also one or more similar further connectors, such that one or more thereof are collapsible, in particular substantially back to their storage position in which they lie substantially parallel with a respective wall at which they are provided, it can be facilitated that at least the body structure of the stand can be collapsed at least partly, which may facilitate storing said body structure in a relatively compact and economical manner, before re-using said body structure.

It has been found that, at least in embodiments, such as in the exemplary embodiment described in the description of the figures here below, the foldable bracket of the connector may withstand multiple activations, i.e. it can be erected and collapsed over and over again, for example for at least four or five or six times. For instance at least partly thereto, the body structure of the present invention can provide a body structure that can be erected or folded-out and subsequently collapsed or folded-in for multiple times, as a result of which a relatively durable and relatively sustainable solution can be provided.

The invention also relates to a stand comprising such a body structure.

The invention also relates to a cladding for such a stand, wherein the cladding is arranged to be releasably connected to the body structure. By providing a releasable cladding, it can be facilitated that the stand of the display can be converted in a relatively simple manner, as a result of which the display can be relatively well suitable for using it for another promotional action, for instance even promoting a different product or product line than before. This, in particular in combination with the arrangement that the body structure of the stand can be build up and collapsed multiple times, can facilitate that the display, or at least major parts thereof, can be used multiple times and/or for a relatively long total use time.

Further, the invention relates to a display.

The invention also relates to a display element, which in particular may comprise a foldable shelf support substantially formed from sheet material, wherein the foldable shelf support then comprises the foldable structure which can be brought from the folded-in position in which it is relatively flat into the folded-out position in which it defines the three-dimensional structural element.

Moreover, the invention relates to a use of a display, and in particular to re-using said display at least partly, for example by replacing one or more cladding parts, and/or for example by collapsing, and preferably subsequently temporary storing, one or more elements or parts of the display, and subsequently again extending or erecting said one or more elements or parts in order to set up or build up a display again.

Advantageous embodiments according to the invention are 5 described in the appended claims.

By way of non-limiting examples only, embodiments of the present invention will now be described with reference to the accompanying figures in which: Fig. 1 shows a schematic perspective view of an exemplary embodiment of a display according to an aspect of the invention; Fig. 2 shows a schematic top view of an exemplary embodiment of a cladding part for the display of Fig. 1 in a storage state of said cladding part; Fig. 3 shows a schematic perspective view of a detail of a portion of a wall of a body structure of the display of Fig. 1, wherein two connectors each comprising respective foldable brackets are shown in a partly folded-out position and in a folded-in or storage position, respectively; Fig. 4 shows a schematic perspective view of a detail of substantially the same portion of the wall shown in Fig. 3, in which, in contrast with said Fig. 3, the two connectors are now shown in their erected or use position; Fig. 5 shows a schematic perspective view of an exemplary embodiment of a display part, for the display of Fig. 1, in its erected position; and Fig. 6 shows a schematic perspective view of the display part of Fig. 5, but which is now not completely erected or set up.

It is noted that the figures show merely preferred embodiments according to the invention. In the figures, the same or similar reference signs or numbers refer to equal or corresponding parts.

Figure 1 shows an exemplary embodiment of a display 5, in particular a shelving display, which for instance can be used as a so-called point-of-sale display (PoS display). In particular, the display 5 can be at least partly collapsible, preferably collapsible and subsequently erectable for multiple times.

The display 5 comprises a stand 4. Said stand 4 may for instance he arranged to carry one or more shelves 21 and/or one or more shelf supports 20 for supporting a shelf at least partly. Although, in the here shown exemplary embodiment a shelf 21 is supported by two respective shelf supports 20, which are integrally formed with said shelf 21 as parts of a single display element 2, and which may then be considered as being integrally formed strength enhancing columns 20 of the shelf 21, in alternative embodiments, a shelf may be supported by another number of shelf supports, and/or one or more shelf supports and/or the shelf may be formed as a respective separate part which is not integrally formed with the other one or more parts.

The stand 4 is for forming the display and may at least comprise a body structure 3. Preferably, the body structure 3 may be a collapsible body structure, which may be brought from a folded position in which it is substantially flat into an erected or extended position in which it can be used. Additionally or alternatively, the body structure may be made substantially from sheet material, preferably foldable sheet material, in particular from corrugated sheet material and/or paper based material, such as preferably corrugated fiberboard material. In embodiments in which the body structure is both collapsible and made of sheet material, multiple parts of the body structure, such as for example a rear wall 30 and a first side wall 31 and a second side wall 32, may extend substantially parallel with each other in the folded position, whereas they may extend under angles with respect to each other in the extended or erected position, as can for instance be seen in Figure 1 showing an exemplary embodiment of such a body structure in an extended or erected position thereof.

As further can be seen in Figure 1, the stand 4 may further comprise an optional pedestal 6. Said pedestal 6 may for instance be in the form of a dolly 6 or flatbed trolley 6, such as a metal dolly which can form a wheeled pedestal 6, which is here shown by means of dotted lines.

Alternatively, the pedestal 6 may be formed as a pallet, such as for example a wooden pallet or a plastic pallet, such as a polypropylene pallet. The body structure 3 for the stand 4 may be provided with one or more pedestal connectors 36, for instance formed as hinged insertion tabs, which may be connected, in particular releasably connected, to the pedestal 6.

It is noted that the body structure 3 comprises at least a first wall 1, which for example may form a first side wall 31 of body structure 3. During use of the body structure 3, said first wall 1 extends upwards, preferably substantially vertically.

The first wall 1 is substantially formed from sheet material, in particular foldable sheet material. For example, the first wall 1 is made substantially from corrugated sheet material and/or paper based material, such as corrugated fiberboard material. It will be appreciated that the first wall may comprise multiple layers L1, L2, L3. In particular, one or more of said layers, in particular all of them, may be adhered, in particular glued to each other. In the here shown exemplary embodiment, the first wall 1 comprises three layers L1, L2, L3, each of which is formed from so-called double-wall corrugated fiberboard, which comprises a flat central paper which at both faces is provided with a respective one of two waved fluted papers which at their sides facing away from the central paper are provided with a respective linerboard. However, in alternative embodiments, another number of layers of sheet material may be used for the first wall 1, and/or one or more of the layers of the first wall may be formed from a different material than double-wall corrugated fiberboard.

It will be appreciated that, in embodiments, such for instance is the case in the here shown embodiment, multiple ones L1, L3 of multiple layers

L1, L2, L3 may be formed from a single first blank of sheet material, and may for example be folded, e.g. by means of two parallel fold lines F1, F2, such as to overlap each other at least partly.

Here, another one L2 of said layers L1, L2, L3 is formed as a separate second blank, glued between the said two layers L1, L3 formed from the first blank.

However, alternative embodiments are possible, for instance wherein all layers may be formed from the same blank or all layers may be formed from separate blanks of sheet material.

Preferably, the body structure 3 may not only comprise the first wall 1, but may also comprise a rear wall 30, hingedly connected to the first wall 1 by means of a hinge H8, preferably formed by a fold line, in particular a preformed fold line formed by means of a score or crease.

Additionally, the body structure 3 may also comprise a second wall 1’, hingedly connected to the rear wall 30 at an opposite side thereof, by means of a further hinge H9, preferably formed by means of a fold line.

Although the walls 1, 1’ that form side walls 31, 32 may preferably comprise multiple layers L, L2, L3 of sheet material, the rear wall may preferably substantially be formed from a single layer L4 of sheet material, e.g. in order to save on material.

The rear wall 30 may for example be formed from a separate blank 300 and the respective wall 1 may be connected thereto by adhering an attachment flap of the wall 1, which may be integrally formed with one L3 of the layers of said wall 1, against the blank 300 for forming the rear wall 30. In the here shown embodiment, as may be observed in Figure 3, said attachment flap is formed from the sheet material of the outer layer L3 of the wall 1, and is connected to the outer layer L3 of the wall 1 by means of the hinge H8, which in the here shown exemplary embodiment comprises a preformed fold lines H8. It will be appreciated that other embodiments are possible, for example embodiments in which the rear wall, or at least a substantial part of a panel of the rear wall, and not only an attachment flap, may be integrally formed from a layer of sheet material forming a layer L1, L2, L3 of at least one side wall 31, 31. The first wall 1 is provided with a first connector 100, 100° which is arranged to cooperate with a display element 2 to be held at least partly by the first connector 100. It will be appreciated that said display element 2 may be at least one of a group consisting of a shelf support 20 and a shelf 21. In particular, in case said display element 2 is a shelf 21, said shelf may include one or more shelf supports 20, as is the case in the here shown exemplary embodiment. It is noted that the display element 2 is preferably formed as a separate part, which is not integrally formed with the body structure 3, but is separately formed from the body structure 3 of the stand 4.

As can be seen relatively well in Figures 3 and 4, the first connector 100 comprises a first foldable bracket 101. Said first foldable bracket 101, 101’ is substantially formed from sheet material, preferably foldable sheet material. In particular, said first foldable bracket 101, 101° may be made from corrugated sheet material and/or paper based material, such as preferably corrugated fiberboard material.

The first foldable bracket 101, 101’ is hingedly connected to the first wall 1, and it 1s foldable from a storage position in which it lies substantially parallel with the first wall 1 towards a use position in which it extends away from the first wall 1. This may be relatively well observed when comparing the first foldable bracket 101 at the right-hand side of Figure 3, in which said bracket 1s in its storage position, with the first foldable bracket 101 at the right-hand side of Figure 4, in which it is in its use position or set up position.

As can be observed relatively well at the left-hand side in Figure 4, the foldable bracket 101 may in its use position have a substantially triangular shape, which may provide for relatively much sturdiness. In particular, such substantially triangular shape of the foldable bracket may be defined at least partly by a support panel 111 for supporting the display element 2, and at least partly by a prop panel 121 for propping the support panel 111. It is noted that an angle B of the protruding corner at the top of the foldable bracket 101 in its erected state may be between 30° and 60°, preferably between 35° and 55°, more preferably between 40° and 50°, such as about 45°. Advantageously, the upper side of the erected foldable bracket, in particular formed by an upper panel thereof, more in particular the support panel 111, may extend substantially horizontally, but may nevertheless slightly slope down to a certain extent, of for instance at most 15°, but preferably less than that, in particular in a direction towards the rear wall 30.

As can be seen in Figure 1, the body structure 3 may further comprise a second wall 1° which extends upwards, like the first wall 1. The first wall 1 and the second wall 1’ may, in the extended or erected position or use position of the body structure 3 of the stand 4 of the display 5, substantially face each other. Additionally, these walls 1, 1’ may then extend substantially parallel to each other.

In the use position of the first foldable bracket 101, said first foldable bracket 101 may extend from the first wall 1 in a direction D100 towards the second wall 1’, as may be understood from Figures 1 and 4.

Although not visible in Figure 1, it will be appreciated that the second wall 1’ can comprise a second connector which is arranged to cooperate with the display element 2, such that said second connector, which preferably is located opposite to the first connector 101, can at least partly hold said display element 2, in particular at least partly together with the first connector 101.

In embodiments, the first connector 101 and a corresponding second connector may together for example hold a shelf support 20. In particular two distal ends of the shelf support 20, which preferably is of an elongate design, may each be held by one of these two corresponding connectors. The second connector can comprise a second foldable bracket. The second foldable bracket can be substantially formed from sheet material and may be hingedly connected to the second wall. Further, like the first connector 101, also the second foldable bracket may be foldable from a storage position in which it lies substantially parallel with the wall at which 1t 1s provided, 1.e. the second wall 1’, towards a use position in which it extends away from said wall 1’, in particular in a direction D100’ towards an opposite wall, i.e. the first wall 1.

It will be appreciated that the second connector may be substantially of the same or a similar design as the first connector 101, 101’.

Furthermore, it is noted that everything that is disclosed in the context of one of the one or more first connectors 100 and/or its first foldable bracket 101, 101’ may, at least in embodiments, also be applied to one or more second connectors and/or respective foldable brackets, or vice versa. The same goes for the walls, i.e. everything disclosed in the context of the first wall 1 may, at least in embodiments, also be applied to the second wall 1’, or vice versa.

In preferred embodiments, the first foldable bracket 101, which is hingedly connected to the first wall 1, can comprise a support portion 110, which preferably may be or comprise a support panel 111, for supporting the display element 2 thereon in the use position of the first foldable bracket

101. Said support portion 110 of the foldable bracket 101 may then be hingedly connected to the wall 1, at which is it provided, by means of a first hinge H1. For example, said first hinge H1 may be formed by means of at least one preformed fold line, in particular a preformed fold line formed by means of a score line, as may be understood from Figure 3. For example in such embodiments, at least a part of the support portion 110 may be formed at least partly from the same layer L1 from which also at least part of the respective wall 1 is formed.

Although the first wall 1 of the body structure 3 comprises at least one first connector 100, said first wall may comprise multiple first connectors 100, which each may comprise a respective first foldable bracket 101, 101’ as can be seen in Figure 1. For example, multiple first connectors 100 may be provided to connect to different display elements 2, for instance to connect to different shelves 21 such as to enable mounting multiple shelves 21. Additionally, or alternatively, multiple first connectors 100 may be provided in order to connect to the same display element 2, for example such that they together, for instance also together with one or more second connectors, can be connected to the same display element 2, for instance in order to together hold a single shelf 21. In the here shown embodiment, one first connector 101 and one second connector are holding a first shelf support 20 which is connected thereto, whereas a further first connector 101’ and a further second connector are holding a second shelf support 20’. In the present exemplary embodiment, both of said two shelf supports 20, 20’ are integral parts of the same display element 2, which here also include a shelf 21. However, in alternative embodiments, two or more separate shelf supports 20, 20° which together support a common shelf 21 which can be separately formed from one or more of the shelf supports 20, 20°, and preferably separately formed all of said two or more shelf supports 20, 20’. Advantageously, in case a single wall 1, 1’ is provided with multiple connectors 100 comprising a respective foldable bracket 101, 101° to support the same shelf 21, for instance via shelf supports 20, 20°, then said foldable brackets 101, 101’, in particular their support portions 110, and more in particular their support panels 111, may extend more or less in line with each other, preferably may lay substantially in a shared virtual plane.

Said virtual plane, which may be substantially parallel with the plane in which the shelf 21 may extend, may be substantially horizontal, but may preferably slightly slope backwards, for instance under an angle a with the horizontal plane of between 0° and 15°, preferably between 0° and 10°, more preferably between 0° and 5°, as can for instance be observed in Figure 3.

For instance therefore, the first hinge H1, or, if present, a fold line thereof, may extend substantially horizontally, and may in particular slightly slope rearwards, preferably under an angle a of at most 15°, more preferably at most 10°, yet more preferably at most 5°.

As can also be observed in Figure 3, the first hinges H1, or fold lines thereof, of multiple first foldable brackets 101, 101’ for collectively supporting a common shelf 21 may extend substantially in line with each other, preferably substantially under the same angle a with the horizon. As a result, it can be counteracted that stuff placed on the shelf 21, such as for example a display tray 9, an example of which is shown in dotted lines in Figure 1, and/or for example retail products on display, may unintentionally fall out of the display 5.

It is noted that, advantageously, the first foldable bracket 101, 101° may not only be foldable or hingeable with respect to the first wall 1, but said first foldable bracket 101, 101’ may also be collapsible itself. For example, the foldable bracket 101 may comprise two or more portions 110, 120, 130, preferably one or more thereof being formed as panels 111, 121, 131, hingedly connected to each other by means of one or more hinges H1, H2, H3.

As is the cases in the here shown exemplary embodiment, the first foldable bracket 101 may not only comprise a support portion 110, but may also comprise a prop portion 120 for propping said support portion 110 in the use position of the first foldable bracket 101. Advantageously, the prop portion 120, which may be or may comprise a prop panel 121, may be hingedly connected to the support portion 110 by means of a second hinge H2. Preferably, said second hinge H2 of the respective foldable bracket 101,

101’ may be substantially parallel with the first hinge H1 of said respective foldable bracket. For example, said second hinge H2 may be formed by means of a preformed fold line, in particular a fold line preformed by means of a crease or a so-called score lines, as may be observed at the left-hand side of Figure 3, in which the first connector 100’ is partly folded-out and not completely set up or activated yet.

Additionally, or alternatively, the first foldable bracket 101 can comprise a locking portion 130 for locking the first foldable bracket 101 in its use position. Said locking portion 130, which preferably can be formed as or comprise a locking portion panel 131, may be hingedly connected to the prop portion 120 by means of a third hinge H3. It will be appreciated that also such a third hinge may be formed by means of at least one preformed fold line, in particular a preformed fold line formed by means of a score line. Additionally or alternatively, said third hinge H3 of a respective foldable bracket 101, 101’ may extend substantially parallel to the first hinge H1 and/or to the second hinge H2 of said respective foldable bracket 101, 101’.

Although the foldable bracket 101, 101’ may thus comprise a locking portion 130 hingedly connected to the prop portion 120, also in other embodiments, for instance in embodiments wherein said foldable bracket is lacking a prop portion 120, it may be advantageous that the foldable bracket 101 may comprise a respective locking portion 130 for locking said foldable bracket 101 in its use position.

With regard to the first wall 1 of the body structure, and this may additionally or alternatively also apply to the second wall 1’, it 1s noted that said one or more walls 1, 1’, which are substantially formed from sheet material, may comprise at least a first layer L1 of sheet material. Then, at least a portion of the first foldable bracket 101 can advantageously be at least partly formed from said first layer L1 of sheet material from which said wall 1, 1’ is at least partly formed. For example, at least part of the support portion 110, preferably at least part of the support portion 110 and at least part of the prop portion 120, more preferably at least part of the support portion 110 and least part of the prop portion 120 and at least part of the locking portion 130, may be formed at least partly, and preferably substantially entirely, from said first layer L1 of sheet material.

For instance, at least parts of each of the support portion 110, the prop portion 120 and the locking portion 130, may be formed as respective panels 111, 121, 131 and/or may be cut out of the first layer L1 of sheet material from which the respective wall 1, 1’ is at least partly formed. Such cut-out 110, 120, 130 may then still be connected to the wall 1, 1’, in particular to a panel of said wall, by means of a hinge, in particular the first hinge H1, which may be formed by at least one fold line, such as for instance an interrupted fold line interrupted by an aperture 170, which aperture for instance may form a locking part 170 for locking the display element 2 to be held at least partly by the respective connector 100 in its position in which said display element 2 is supported at least partly by the foldable bracket 101 of said connector 100. Such locking parts 170 will be discussed below in more detail.

Further, the respective wall 1, 1° may be provided with one or multiple locking elements 11, 12, which are not to be confused with the above mentioned locking parts 170. The one or more locking elements 11, 12 are for locking the locking portion 130 of the first foldable bracket 101 in the use position of said foldable bracket 101. For example, one or more pieces or bits 1301, 1302 of said locking portion 130 may lock behind one or more respective locking elements 11, 12 of the respective wall 1, 1.

Advantageously, said one or multiple locking elements 11, 12 may be formed at least partly by the first layer L1 of sheet material from which the first wall 11s at least partly formed.

It is noted that, for instance but not only in this context, formulations like “formed at least partly” may for instance mean that the respective element or portion may comprise one or more further parts, for example formed by an additional layer of sheet material, which, for instance in order to form a reinforcement layer, may be attached, e.g. adhered, to the layer of sheet material from which said respective element or portion is “formed at least partly”.

Advantageously, as is the case in the here shown exemplary embodiment, the cut-out 110, 120, 130 for forming the foldable bracket 101, 101’, which may be cut out from the first layer L1, may be shaped such as to define the one or multiple locking elements 11, 12 at least partly, as can be clearly seen in Figure 3.

As can be further seen in Figure 3, said cut-out 110, 120, 130 may be shaped such as to define a finger insertion opening 144, preferably provided in the locking portion panel 131. This may facilitate to fold out the foldable bracket from its storage position in which it may be substantially flush with the inwardly facing outer surface of the wall 1, which surface may for instance be formed by the first layer L1 of said wall 1, as can be seen at the right-hand side of Figure 3. Additionally or alternatively, the finger insertion opening 144 may facilitate to re-collapse the foldable bracket 101, in particular by starting with lifting the locking portion panel 131, as may be understood from Figure 4. Although finger insertion opening 144 is here formed as a recess, it may be formed differently in alternative embodiments, for instance it may be formed as a through-hole.

In embodiments, the first wall 1 can be at least partly formed from at least the first layer L1 of sheet material and a second layer L2 of sheet material, wherein the second layer L2 of sheet material then may define a support edge 180 on which a portion of the first foldable bracket 101, for instance a lower edge 134 of the locking portion 130 of the first foldable bracket 101, rests in the use position of said first foldable bracket 101, as for instance can be seen relatively well in Figure 4. At the so-called front side of the wall 1, 1’, which may be the side of the wall 1, 1’ at which the bracket 101, 101’ extends in its use position and/or the side of the wall 1, 1’ facing the opposite wall 1°, 1, the one or multiple locking elements 11, 12, which may be integral parts of the first layer L1 of the wall 1, 1’, may restrict movement of the locking potion 130 in a forward direction D3 and/or may counteract that the locking portion 130 slides off said support edge 180 in such a forward direction D3 which may substantially be parallel with the direction D100, D100’ in which the respective bracket extends substantially.

Additionally or alternatively, there may also be provided a restriction element 160 for restricting movement of the locking portion 130 in a rearward direction D3’ and/or for counteracting that said locking portion 130 can slide off said support edge 180 in such a rearward direction D3’ which may substantially be parallel with, but oppositely directed to, the direction D100, D100’ in which the respective bracket extends substantially.

In embodiments, the respective wall 1, 1’ may comprise a third layer L3 of sheet material provided behind the second layer L2 of sheet material at least near the support edge 180 defined by the second layer L2 such as to restrict rearward movement D3’ of the locking portion 130, and said third layer L3, or at least a portion or piece thereof, may, in embodiments form the above-mentioned restriction element 160. In the here shown embodiments, the respective wall 1, 1’ of the body structure 3 of the stand 4 of the display 4 has a structural function.

For instance therefore, in the here shown exemplary embodiment, the three layers L1, L2, L3 each extend all the way down to the bottom of the respective wall 1, 1’ to facilitate providing relatively much rigidity to said respective wall 1, 1’. However, in alternative embodiments, not all of the layers L1, L2, L3 of the wall 1, 1 may extend all the way to the bottom and/or substantially over the complete surface of the wall.

Further, in alternative embodiments, the respective wall 1, 1° may comprise another number of layers L1, L2, L3 of sheet material.

Besides, at least in embodiments, the respective wall 1, 1’ may be provided with a respective bracket reinforcement element 190 for reinforcing said foldable bracket 101 in its use position. Preferably said bracket reinforcement element 190 can be foldable connected to respective wall 1, 1’ such as to be folded from a storage position of the respective bracket reinforcement element 190 in which said bracket reinforcement element 190 lies substantially parallel with the respective wall 1, 1’, as can be seen for instance relatively well at the left-hand side of Figure 3, towards a use position of the bracket reinforcement element 190 in which said bracket reinforcement element 190 extends away from said wall 1, 1’, as for instance can be seen in Figure 4. In embodiments, the bracket reinforcement element 190 can be formed at least partly from the second layer L2 of sheet material from which the respective wall 1, 1’ may have been formed partly, and, preferably, said bracket reinforcement element 190 can then be hingedly connected to said respective wall 1, 1’, for instance by means of a fourth hinge H4 provided in said second layer L2 of sheet material.

As can be seen in Figures 3 and 4 showing an exemplary embodiment of the stand 3, the bracket reinforcement element 190 may, at least in embodiments thereof, be provided with a locking tab 191 for locking said bracket reinforcement element 190 into a locking tab receiving opening 140 provided in the foldable bracket 101 when both the bracket reinforcement element 190 and the foldable bracket 101 are in their respective use positions. Preferably, said bracket reinforcement element 190 may, in the use position, be in abutment with, and may more preferably lay substantially parallel with, the support portion 110, in particular the support 111 if any, more in particular a lower side thereof.

As mentioned above, the body structure 3 may also, additionally or alternatively, be provided with a locking part 170 for locking the display element 2 to be held at least partly by the respective connector 100, 100’ in its position in which said display element 2 is supported at least partly by one or more foldable brackets 101, 101’ of one or more connectors 100, 100’.

Preferably, such a locking part 170 can be provided at or near the respective connector 100. For example, the locking part 170 may be or comprise a receiving opening 171, which for example may be formed as a cut-out 171, in particular a groove 171. Advantageously, said receiving opening 171 may be formed in, for example cut out from, the respective wall 1, 1’, and/or said receiving opening 171 may be formed in the foldable bracket 101, in particular when said foldable bracket 101 is at least partly formed from, more preferably cut out from, one or more layers L1 forming said wall 1, 1’ at least partly.

For example, as is the case in the here shown exemplary embodiment, and as can be seen in Figures 5 and 6, the display element 2, in particular a shelf support 20, 20’ thereof, may be provided with a lock element 23 for enabling to lock the display element 2 to the body structure 3 of the stand 4 to a certain extent. Said lock element 23 may be formed as a protruding portion 27, which for example may stick into a locking part 170, in particular a corresponding receiving opening 172 provided in the respective wall 1, 1’, as can be seen for example at the left-hand side of Figure 4. Alternatively or additionally, said lock element 23 and/or another lock element of the display element 2 may be formed as a locking tab 24, in particular a locking tab 24 hingedly connected to the display element 2, especially by means of a respective hinge H5, which may preferably be formed by a preformed fold line.

In order to lock the display element 2 at least partly in its mounted position, said locking tab 24 may be inserted into the receiving opening 171 of the locking part 170, which may be provided in the bracket 101. Additionally, said locking tab 24 may extend through one or more further openings 197, such as for example a further opening 197 provided in the respective bracket reinforcement element 190, which, when said bracket reinforcement element 190 and said bracket 101 are both in their respective use positions, may be substantially aligned with each other in order to allow the locking tab 24 to be inserted.

Advantageously, in order to facilitate a relatively easy installation of the display element 2, at a certain lateral side 25, 26 of the display element 2, at most one, and preferably one, lock element 23 is embodied as a hinged locking tab 24. In such embodiments, and in case that there are provided one or more addition lock elements 23 at said certain lateral side 25, 26, then said one or more addition lock elements 23 at said certain lateral side 25, 26 may preferably be not hinged, such as to facilitate a relatively easy installation, and said one or more addition lock elements 23 may then preferably be formed as a substantially rigidly protruding portion 27, which for example may stick into a locking part 170, in particular a corresponding receiving opening 172 provided in the respective wall 1, 1’, in particular in a snap-like manner.

As the display element 2, for instance in such embodiments, can comprise at both of its lateral sides or lateral ends 25, 26 a hinged locking tab 24 which is inserted into a corresponding receiving opening 171, 197 provided in the body structure 3 of the stand 4 of the display 5 at one of two opposite walls 1, 1’, in particular two opposite side walls 31, 32, the display element 2 may counteract that said walls 1, 1’ can bulge or can be pulled away from each other, in particular when said hinged locking tabs 24 are directed in a direction D24 under a substantial angle with respect to a direction D100 substantially normal to the facing surfaces of said walls 1, 1’, more in particular in a direction D24 substantially transverse to said direction D100 substantially normal to said facing surfaces, such as for example a substantially downward direction.

It 1s noted that the display 5 can comprise at least one display element 2, and preferably multiple display elements 2, which can be held at least partly by respective connectors 100, 100’ provided at the walls 1 of the body structure 3 of the stand 4 of the display 5. As mentioned above, the display element 2 may be or comprise at least one of a shelf 21 and a shelf support 20, and may preferably comprise a shelf 21 and one or more, in particular two, shelf supports 20 for supporting said shelf 21.

Figures 5 and 6 show an exemplary embodiment of such a display element 2, which comprises two shelf supports 20. Here, in said embodiment, each shelf support 20 is embodied as a foldable shelf support 20 substantially formed from sheet material, in particular foldable sheet material, for instance corrugated sheet material and/or paper based material, such as corrugated fiberboard material, for example so-called double-wall corrugated fiberboard material.

For example in such embodiments, but for instance also in alternative embodiments, the foldable shelf support 20, which may be of elongate design, may comprise a foldable structure 200 which can be brought from a folded-in position in which it is relatively flat into a folded-out position in which it defines a three-dimensional structural element, for instance having a substantially cuboid shape, as can be seen relatively well in Figure 6. In particular, it is noted that said three- dimensional structure may thus be shaped substantially as a substantially right rectangular prism. Preferably, the foldable shelf support 20 may include four panels 202-205, 207-210, each of them hingedly connected to two others, by means of respective hinges H200. Said hinges H200, each of them preferably formed by a respective fold line, may extend substantially parallel to each other, such that the foldable structure 200 of the foldable shelf support 20 may thus be formed, at least in advantageous embodiments thereof, substantially as a foldable right parallelogrammic prism, as can be seen for instance at the right-hand side of Figure 6.

The display elements 2 may comprise a locking piece 29 for locking the foldable structure 200 in its erected or folded-out form. As for example can be seen at the left-hand side of Figure 6, said locking piece 29 may for instance comprise a locking panel 290, which may prevent that the panels

207-210 may unintentionally be moved back towards the relatively flat folded-in or storage position of said foldable structure 200. Said locking panel 290 may for instance be hingedly connected to one of the panels 202-205, 207-210 of the foldable shelf support 20. For example, as is the case in the here shown exemplary embodiment, the locking piece 29 may comprise a retaining tab 291, which may be hingedly connected to the locking panel, and which may retain the locking panel 290 in its locking position.

Advantageously, the shelf support 20 is arranged such that, in the folded-out position of said foldable structure 200, said foldable structure 200 defines at least one receiving recess 28 for receiving at least part of the foldable bracket 101 when said first foldable bracket 101 is in its use position in which it 101 extends away from the first wall 1 of the body structure 3 of the stand 4 of the display 5. Preferably, the foldable structure 200 then defines at least two of such receiving recesses 28, preferably at least one at each opposite end of the shelf support 20. Preferably, the display element 2 is a shelf 21 comprising a shelf portion 210 and at least one, and preferably at least two, shelf supports 20 as parts of said shelf 21 and/or said display element 2. In particular, such a shelf 21, can be formed from a single blank, as can be seen in Figure 5. For example, the blank comprises four hingedly connected panels 202-205 of the first foldable shelf support 20 of said shelf 21, for example wherein a first one 202 of said four panels 202-205 is provided with a hingedly connected attachment panel 201, which may be attached, in particular adhered, to the fourth panel 205 of the foldable shelf support 20. Said fourth panel 205 may in turn be hingedly attached to main shelf panel 206, for instance by means of a relatively narrow edge piece 28 and/or one or more hinges or fold lines H28. Said fourth panel 205 of the first foldable shelf support 20 may then at an upper side be attached, in particular adhered, to a bottom side of the main shelf panel 206. The second shelf support 20’ may be formed in the same manner, such that its fourth panel 207 is attached to the bottom side of the main shelf panel 206 as well, and the first panel 210 of said second shelf support is hingedly connected to a second attachment panel 211, which may be attached, e.g. adhered, to the bottom side of said fourth panel 207.

With regard to Figures 5 and 1, it is noted that the layers of sheet material are there shown as having substantially no thickness, as a result of which there might seem to be a cavity between layers or panels which does not actually exists, for instance between panel 207 and panel 210, which layers or panels may actually substantially abut, as for instance can be seen in Figure 6 in which these layers of sheet material or panels do show to have a certain thickness.

It will be appreciated that the display 5 may comprise one or more additional and/or alternative elements or parts. For example, the stand 4 may be provided with a show card 8, which can comprise a printing, which for example may be releasably connected to the body structure 3, for example by inserting one or more attachment portions 81 of said show card 8 into receiving openings, which for example may be formed as cavities between two respective layers L1, L3 of a wall 1, 1’ of said body structure, and which for instance may be formed as a cut-out in an intermediate layer L2 of the wall 1, 1’, and which may for instance be accessible from the top side of said respective wall 1, 1’, as can be seen in Figure 1. By providing a releasable show card 8, it can be facilitated that the stand 4 of the display 5 can be converted in a relatively simple manner, as a result of which the display 5 can be relatively well suitable for using it for another promotional action, for instance even promoting a different product or product line then before.

Additionally or alternatively, the stand 4 may comprise one or more cladding parts 7, which can be provided with printing. An exemplary embodiment of such cladding part 7 is shown in Figure 2. The there shown cladding part is intended for the right-hand side of the stand 4 of the display shown in Figure 1. Here in Figure 2, the cladding part 7 is shown in a storage position in which it is substantially flat. The cladding part 7 may be intended to form a cover, in particular a replaceable cover, for at least part 5 of at least one outer side 199, 199’ of the respective side wall 1, 1’, for instance by means of main panel 70 of said cladding part 7.

In embodiments, a side panel 71 may be hingedly attached to the main panel 70, for instance via a relatively small front piece 72 and/or one or more hinges or fold lines H6, H7. The side panel 71 may be provided with one or more recesses 710 such as to enable placement around the one more respective foldable brackets 101 extended or erected into their use position.

Additionally or alternatively, the cladding part 7 may comprise a rear panel or rear flap 73, which for example may be hingedly connected to the main panel 70 at a side opposite to the side at which the side panel is connected to said main panel 70. Said rear panel or rear flap 73 may for instance cover or clad at least a portion of a rear wall 30 of the body structure 3 of the stand 4.

The cladding part 7 may be provided with one or more cladding connectors 77. For example, one or more of such cladding connectors 77 may be formed by the recesses 710 and may be clamped onto a respective bracket

101. Alternatively, or additionally, one or more alternative cladding connectors 77 may be provided, which for instance may be provided at an opposite side of the cladding part 7. For example, such alternative cladding connectors 77 may be formed as an insertion piece or tab 730, which for example may be provided with one or more barbs 731, and/or which may be provided at the rear panel or rear flap 73 of the cladding part 7. Said one or more insertion pieces 730 may be inserted in one or more respective receiving openings 377 provided in the body structure 3 of the stand 4, in particular provided in a rear wall 30 thereof, as can be seen in Figure 1. In order to remove the cladding part 7, in particular in cases in which the barbed insertion pieces 730 protrude all the way through the rear wall 30, or other wall, one may for example tear of the barbed end portion of said insertion piece 730 or may push the insertion piece 730 backwards out of said receiving opening 377.

As will be appreciated, a corresponding second cladding part, which may have the same design as the first cladding part 7, may be provided to cover or clad at least part of at least the other outer surface of the other wall 1’. Alternatively, or additionally, one or more other cladding parts may be provided. For example, the above-mentioned first and the second cladding parts 7 may be integrated and their rear flaps 73 may both be replaced by a collectively shared rear panel, which may cover the rear side of the rear wall 30 of the stand 3. For instance in such embodiments, the additional cladding connectors 730 may for example be omitted.

It will be appreciated that such or other cladding parts 7 may be made of sheet material, in particular paper-based sheet material. For example, the cladding part or parts 7 may be made of cardboard, in particular paperboard, and may be provided with a certain print, for example relating to a certain promotion of articles to be shelved at the display 5, in particular a point-of-sale display.

It is noted that for the purpose of clarity and a concise description, features are described herein as part of the same or separate embodiments, however, it will be appreciated that the scope of the invention may include embodiments having combinations of all or some of the features described.

Further, it 1s noted that the invention is not restricted to the embodiments described herein. It will be understood that many variants are possible.

Such variants will be apparent for the person skilled in the art and are considered to lie within the scope of the invention as formulated in the following claims.

Claims

Conclusions

A body structure (3) for a stand (4) for a shelf display (5), comprising a first wall (1) extending upwards, the first wall (1) being formed substantially from sheet material, the first wall ( 1) includes a first connector (100, 100') adapted to cooperate with a display element (2) to be held at least partially by the first connector (100), characterized in that the first connector (100 ) comprises a first foldable support (101), wherein the first foldable support (101, 101) is formed substantially from sheet material, the first foldable support (101) being pivotally connected to the first wall (1), and the first foldable support strut (101) is foldable from a storage position in which the first foldable strut (101) is substantially parallel to the first wall (1) to a position of use in which the first foldable strut extends away from the first wall (1).

The body structure (3) according to claim 1, wherein the display element (2) is at least one of a group consisting of a shelf support (20) and a shelf (21).

The body structure (3) according to claim 1 or 2, wherein the body structure (3) further comprises a second wall (1°) extending upwards, wherein in the position of use of the first foldable support (101) the first foldable support (101). ) extends from the first wall (1) in a direction towards the second wall (1).

A body structure (3) according to claim 3, wherein the second wall (1) comprises a second connecting piece adapted to cooperate with the display element (2), the second connecting piece comprising a second collapsible support, the second folding support is formed substantially from sheet material, the second foldable support being pivotally connected to the second wall (1°), and the second folding support being foldable from a storage position wherein the second folding support is substantially parallel to the second wall (1) to a position of use in which the second foldable support extends away from the second wall (1°), in particular in a direction towards the first wall (1).

A body structure (3) according to any one of claims 1 to 4, wherein the first foldable support (101) comprises a locking portion (130) for locking the first foldable support (101) in its position of use.

A body structure (3) according to any one of claims 1 to 5, wherein the first collapsible support (101), said hinge connected in to the first wall (1), comprises a support portion (110) for supporting thereon the display element (2) in the state of use of the first foldable support (101), said support portion (110) being pivotally connected to the first wall (1) by means of a first hinge (H1).

The body structure (3) of claim 6, wherein the first collapsible support (101) comprises a strut portion (120) for supporting the support portion (110) in the use state of the first collapsible support (101).

A body structure (3) according to claim 7, wherein the strut portion (120) is pivotally connected to the support portion (110) by a second hinge (H2).

A body structure (8) according to claim 7 or 8, wherein the first folding support (101) comprises a locking portion (130) for locking the first folding support (101) in its position of use, and wherein the locking portion (130) is pivotally connected is with the strut portion (120) by means of a third hinge (H3).

A body structure (3) according to any one of claims 1 to 9, wherein the first wall (1), which is formed substantially from sheet material, comprises at least a first layer (L1) sheet material, and wherein at least one portion of the first collapsible support (101) is at least partly formed from the first layer (L1) sheet material from which the first wall (1) is at least partly formed.

The body structure (3) according to claim 10, wherein each of the support portion (110), the strut portion (120) and the locking portion (130) are formed at least in part from the first layer (L1) sheet material from which the first wall (1) is formed. is at least partially formed.

A body structure (3) according to any one of claims 5 to 11, wherein the first wall (1) is provided with one or more locking elements (11, 12) for locking the locking portion (130) of the first collapsible support (101) in the use position of said first folding support (101).

Body structure (3) according to claim 12, wherein the one or more locking elements (11, 12) are formed at least partly by the first layer (L1) sheet material from which the first wall (1) is at least partly formed.

A body structure (3) according to any one of claims 1 to 13, wherein the first wall (1) further comprises a first support reinforcement element (190) for reinforcing the first collapsible support (101) in its position of use, preferably wherein the first support reinforcement element (190) is pivotally connected to the first wall (1) so as to be foldable from a storage position of the first support reinforcement element (190) wherein said first support reinforcement element (190) is substantially parallel to the first wall (1) lies towards a position of use of the first support reinforcement element (190) wherein said first support reinforcement element (190) extends away from the first wall (1), more preferably wherein the first support reinforcement element (190) is formed at least partly from a second layer (L2 ) sheet material from which the first wall (1) is partially formed, even more preferably wherein the first support reinforcement element (190) is formed It is connected to the first wall (1) by means of a fourth hinge (H4) provided in said second layer (L2) of sheet material.

The body structure (3) of claim 14, wherein the first support reinforcement element (190) includes a locking tab (191) for locking said first support reinforcement element (190) in a locking tab provided in the first collapsible support (101). receiving opening (140) when both the first support reinforcement element (190) and the first collapsible support (101) are in their respective positions of use.

A body structure (3) according to any one of claims 1 to 15, wherein the first wall (1) is formed at least partly from at least the first layer (L1) sheet material and a second layer (L2) sheet material, wherein the second layer (L2) sheet material defines a support edge (180) on which a portion of the first foldable support (101), e.g. a lower edge (134) of the locking portion (130) of the first foldable support (101), rests in the position of use of said first collapsible support (101).

A body structure (3) according to claim 16, wherein the first wall (1) comprises a third layer (L3) sheet material which is at least close to the support edge (180) defined by the second layer (L2) behind the second layer (L2) sheet material. provided to limit rearward movement of the locking portion (130).

A body structure (3) according to any one of claims 1 to 17, wherein the body structure (3) further comprises a locking member (170) for locking it at least in part by securing the first connector (100). holding the display element (2) in its position wherein said display element (2) is supported at least partially by the first collapsible support (101) of said first connector (100), preferably wherein said locking member (170) is at or near the first connector ( 100) is provided.

A stand (4) for a display (5), comprising a body structure (3) according to any one of claims 1 to 18.

Upright (4) according to claim 19, further comprising a covering for at least partially covering the body structure (3) of the upright (4), preferably wherein the covering is releasably connected to the body structure (3).

A cover for an upright (4) according to claim 19 or 20, wherein the cover is adapted to be releasably connected to the body structure (3).

22. Display (5), comprising an upright (4) according to claim 19 or

20.

A display (5) according to claim 22, further comprising at least one display element (2) which is at least partially intersected by the first connecting piece (100) of the first wall (1) of the body structure (3) of the upright (4) of the display (5) is held.

A display (5) according to claim 23, wherein the display element (2) comprises a collapsible shelf support (20) formed substantially from sheet material, the collapsible shelf support (20) comprising a collapsible structure (200) which can be opened from a collapsed position. wherein it is relatively flat and can be brought to an unfolded position in which it defines a three-dimensional construction element, e.g. having a substantially cuboid shape.

The display (5) of claim 24, wherein, in the unfolded position of the foldable structure (200), said foldable structure (200) comprises a first receiving recess for receiving at least a portion of the first foldable support ( 101) when the first folding support (101) is in its position of use in which it (101) extends away from the first wall (1) of the body structure (8) of the upright (4) of the display (5).

A display element (2) for a display (5) according to claim 24 or 25, comprising the foldable shelf support (20) formed substantially from sheet material, the foldable shelf support (20) comprising the foldable structure (200) extending from the collapsed position in which it can be brought relatively flat 1s to the unfolded position in which it defines the three-dimensional construction element.

217. The display element (2) of claim 26, wherein the display element (2) is a shelf (21) comprising as part thereof said shelf support (20).

Use of a display (5) according to any one of claims 22 to 25, preferably comprising at least one of the steps of: removing the display element (2) from the body structure (3) of the upright ( 4) of the display (5);

folding the body structure (3) of the upright (4) of the display (5); rearranging the body structure (3) of the upright (4);

placing a cladding part (7) on the body structure (3), in particular a cladding part (7) different from another cladding part (7) previously present on the body structure (3), in particular present before said body structure ( 3) was folded in; and repositioning the display element (2).