NL2024376B1 - Promo product and method of manufacturing such a promo product - Google Patents

Promo product and method of manufacturing such a promo product Download PDF

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Publication number
NL2024376B1
NL2024376B1 NL2024376A NL2024376A NL2024376B1 NL 2024376 B1 NL2024376 B1 NL 2024376B1 NL 2024376 A NL2024376 A NL 2024376A NL 2024376 A NL2024376 A NL 2024376A NL 2024376 B1 NL2024376 B1 NL 2024376B1
Authority
NL
Netherlands
Prior art keywords
envelope
sheet
blank
promo
bars
Prior art date
Application number
NL2024376A
Other languages
Dutch (nl)
Inventor
Kuiper Robert
Original Assignee
Kuiper & Ten Klei Direct Marketing Services B V
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Kuiper & Ten Klei Direct Marketing Services B V filed Critical Kuiper & Ten Klei Direct Marketing Services B V
Priority to NL2024376A priority Critical patent/NL2024376B1/en
Application granted granted Critical
Publication of NL2024376B1 publication Critical patent/NL2024376B1/en

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Classifications

    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
    • B42D—BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
    • B42D15/00—Printed matter of special format or style not otherwise provided for
    • B42D15/02—Postcards; Greeting, menu, business or like cards; Letter cards or letter-sheets
    • B42D15/04—Foldable or multi-part cards or sheets
    • B42D15/045—Multi-part cards or sheets, i.e. combined with detachably mounted articles
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F3/00—Board games; Raffle games
    • A63F3/06—Lottos or bingo games; Systems, apparatus or devices for checking such games
    • A63F3/065—Tickets or accessories for use therewith
    • A63F3/0695—Tickets or accessories for use therewith with slidable, hinged or rotatable parts, e.g. reusable bingo game boards

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Making Paper Articles (AREA)
  • Credit Cards Or The Like (AREA)

Abstract

Promo product (1) comprising an envelope (2) and within the envelope (2) a sheet (3) that is movable with reference to the envelope (2), and further comprising restriction means (4) for arresting the sheet (3) within the envelope (2), wherein 5 the restriction means (4) comprise a series of bars (5) pro— vided at least in part within the envelope (2) and a corre— sponding series of apertures (6) that are provided in the sheet (3) within the envelope (2), wherein each bar (5) indi— vidually protrudes into one of said apertures (6) provided in 10 the sheet (3) and wherein each such bar (5) is movable out of its corresponding aperture (6) so as to release the sheet (3) from a movement restriction imposed by such bar (5) which is present when such bar (5) reaches into its corresponding aper— ture (6).

Description

Promo product and method of manufacturing such a promo product The invention relates to a promo product comprising an envelope and within the envelope a sheet that is movable with reference to the envelope, and further comprising restriction means for arresting the sheet within the envelope. The inven- tion further relates to manufacturing such a promo product.
Promo products in the form of envelopes with letters con- tained therein are very well known. The letters may for in- stance originate from lotteries and promise for instance un- limited wealth and prosperity that one can gain at the expense of only a moderate amount of monthly payable money. Such enve- lopes may be written with information encouraging the person receiving the envelope to quickly open the envelope and read the information on the letter within the envelope. This is on- ly one of the examples that have been developed over time to attract the attention of the envelope’s receiver, and certain- ly not the most inventive one. There is a continuous need in- deed to attract the receiver’s attention, particularly also because in nowadays information society the time of any ad- dressee is sparse and it is difficult to have the addressee pay attention to that particular piece of information that the sender tries to get into the mind of the receiver/reader.
It is an object of the invention to provide an alterna- tive promo product which is capable to better attract the re- ceiver’s attention and to have the receiver take adequate no- tice of the information that the sender is trying to get through to the receiver.
According to the invention a promo product and a method of manufacturing such a product is proposed having the fea- tures of one or more of the appended claims.
In one aspect of the invention that relates to a promo product comprising an envelope and within the envelope a sheet which is movable with reference to the envelope, which product further comprises restriction means for arresting the sheet within the envelope, the additional features are provided that the restriction means comprise a series of bars provided at least in part within the envelope and a corresponding series of apertures that are provided in the sheet within the enve-
lope, wherein each bar individually protrudes into one of said apertures provided in the sheet, wherein each such bar is mov- able out of its corresponding aperture so as to release the sheet from a movement restriction imposed by such bar which is present when such bar reaches into its corresponding aperture. Appropriate (re-)positioning of all bars may thus fully re- lease the sheet from its arrested position within the enve- lope, and make movement of the sheet from within to a position outside of the envelope possible. The invention thrives on the human weakness to desire access to something which is con- cealed, that is the information on the sheet, which infor- mation cannot be readily accessed because the sheet is arrest- ed within the envelope in an initial position of the bars wherein the bars protrude into the apertures of the sheet.
The challenge is to appropriately position all bars so as to release the sheet from the envelope and make its movement from within to outside the envelope possible, so that the in- formation on the sheet can be read. Suitably therefore each bar of the series of bars is accessible from outside the enve- lope to enable handling of each of said bars.
Advantageously the envelope is provided with, preferably fingertip sized, cutouts in the envelope to enable manually engaging of the bars.
The purposes of the promo product of the invention are best achieved when each aperture of the series of apertures and each corresponding bar of the series of bars is individu- alized by providing each aperture and corresponding bar with an individual length dimension in a movement direction of the bars. This means that the bars must be moved to a prescribed and individualized extent in order to release the sheet and make its movement from within to outside the envelope possi- ble.
One thing and another is in a preferred embodiment real- ized wherein the envelope is provided with a series of windows matching in number with the number of bars, and that through each window at least part of a bar that individually corre- sponds with said window is visible through said windows. Through the windows the receiver of the envelope may get feed- back from the information that is viewable through the windows and that is provided on the bars. In connection therewith it is preferred that on the face of each bar readable information is provided, and that the combination of all bars holds an ac- cess code based on said readable information, wherein a posi- tion of the series of bars that makes said access code viewa- ble through the series of windows, corresponds to said bars being removed from their corresponding apertures so as to com- pletely release the sheet and enable its movement from within the envelope to a position outside of the envelope. Preferably therefore the envelope has an open side edge through which the sheet is movable so as to enable movement of the sheet to out- side of the envelope and enable reading information on the face of the sheet.
Advantageously the promo product is made from a blank in the form of a single piece of material, preferably paper, pro- vided with appropriate cutouts, score lines and fold lines.
Correspondingly the invention is also embodied in a meth- od of manufacturing a promo product according to the inven- tion, making use of a blank in the form of a single piece of material, comprising the steps of: providing cutouts in the blank; -providing first parts of the blank with glue; folding of the blank along a first fold line and en- gaging the glued first parts on an unglued and folded part of the blank; -providing a kiss-cut operation from one side of the folded blank to provide a sheet with apertures, and bars cor- responding with said apertures; providing second parts of the bank with glue; folding of the blank alone a second fold line and engag- ing the glued second parts with the remainder of the blank; -cleaning up the blank to provide the ready promo prod- uct.
The invention will hereinafter be further elucidated with reference to the drawing of an exemplary embodiment of an ap- paratus operating according to a prior art method and accord- ing to the method of the invention that is not limiting as to the appended claims.
In the drawing:
-figure 1 shows a promo product according to the inven- tion comprising an envelope and a sheet which is arrested in the envelope; -figure 2 shows the promo product of figure 1, wherein the sheet is released from the envelope; and -figure 3 shows a Plano of paper from which the promo product of figure 1 and figure 2 can be manufactured.
Whenever in the figures the same reference numerals are applied, these numerals refer to the same parts.
With reference to figure 1 and figure 2 the promo product 1 of the invention is shown. The promo product 1 is shown in figures 1 and 2 to comprise an envelope 2. The figures also show that there is a sheet 3 within the envelope 2. In figure 1 the sheet 3 is concealed and arrested within the envelope 2, and in figure 2 the sheet 3 is released from the envelope 2 and to a large extent moved from within to a position outside the envelope 2. This makes information on the sheet 3 availa- ble that the receiver of the envelope 2, for instance an over- weight patent attorney, has won €10, 000.
In order to release the sheet 3 from the envelope 2 par- ticular features are applied as discussed hereinafter.
Albeit that they are not operational in figure 2, this figure 2 shows best that the envelope 2 and sheet 3 are embod- ied with restriction means 4 for arresting the sheet within 3 the envelope 2. The restriction means 4 comprise a series of bars 5 provided at least in part within the envelope 2, and a corresponding series of apertures ¢ that are provided in the sheet 3 within the envelope 2. When the sheet 3 is concealed within the envelope 2 as shown in figure 1, each bar 5 indi- vidually protrudes into one of said apertures 6 provided in the sheet 3. By comparing figure 1 and figure 2 it is clear that each such bar 5 is movable out of its corresponding aper- ture 6 which releases the sheet 3 from a movement restriction imposed by any such bar 5, which is present when such bar 5 still would reach into its corresponding aperture 6. Hence it requires displacement of all bars 5 from their corresponding apertures 6 in the sheet 3 to enable movement of the sheet 3 to its position outside of the envelope 2 as shown in figure
2.
Both figure 1 and figure 2 show that each bar 5 of the series of bars is accessible from outside the envelope 2 to enable handling of each of said bars 5. For this purpose it is preferred that the envelope 2 is provided with, preferably 5 fingertip sized, cutouts 7 in the envelope 2 to enable manual- ly engaging of the bars 5.
A further feature is that each aperture 6 of the series of apertures and each corresponding bar 5 of the series of bars is individualized by providing each aperture 6 and corre- sponding bar 5 with an individual length dimension in a move- ment direction of the bars 5. The movement direction is indi- cated with arrows C.
Again with reference to both figure 1 and figure 2 it is shown that the envelope 2 is provided with a series of windows 8 matching in number with the number of bars 5, and that through each window 8 at least part of a bar 5 that individu- ally corresponds with said window 8 is visible through said windows 8. On the face of each bar 5 readable information is provided. In figure 1 the numbers 2 - 1 - 0 - 8 are readable, but these numbers do not represent a valid access code repre- senting a position of the bars 5 that would release the sheet 3 to move to a position outside of the envelope 2. Releasing the sheet 3 from its arrested position within the envelope 2 requires moving the bars 5 to a position as shown in figure 2 which reveals a valid access code 1 - 0 - 1 - 7, which are numbers from the postal code of the offices of the earlier mentioned patent attorney. Accordingly it is a feature of the invention that the combination of all bars 5 holds an access code based on said readable information, wherein a position of the series of bars 5 that makes said access code viewable through the series of windows 8, corresponds to said bars 5 being removed from their corresponding apertures 6 so as to completely release the sheet 3 and enable its movement from within the envelope 2 to a position outside the envelope 2.
Accordingly it is preferred that the envelope 2 has an open side edge 9 through which the sheet 3 is movable so as to ena- ble movement of the sheet 3 to outside of the envelope 2 and enable reading information on the face of the sheet 3.
Making now reference to figure 3 a blank 10 is shown from which the promo product 1 according to the invention can be manufactured. The blank 10 is in the form of a single piece of material, preferably paper, and in the manufacturing process the blank 10 will be provided with appropriate cutouts, score lines and fold lines.
In a first step cutouts 7, 8 are provided in the blank 10 that will, in the eventual promo product 1, enable access to the bars 5 and represent the windows 8 in the envelope 2, re- spectively. Next first parts II of the blank 10 are provided with glue, followed by folding of the blank 10 along a first fold line A and engaging the glued first parts with an unglued and folded part of the blank 10. Thereafter a kiss-cut opera- tion is executed from one side of the folded blank 10 to pro- vide the sheet 3 with apertures 6 and bars 5 corresponding with said apertures 6. The promo product 1 can then be com- pleted by providing second parts III of the bank 10 with glue, and folding of the blank 10 along a second fold line B and en- gaging the glued second parts with the remainder of the blank
10. Cleaning up the blank 10 then provides the ready promo product 1.
Although the invention has been discussed in the forego- ing with reference to an exemplary embodiment of the promo product and method of manufacturing the promo product of the invention, the invention is not restricted to this particular embodiment which can be varied in many ways without departing from the invention. The discussed exemplary embodiment shall therefore not be used to construe the appended claims strictly in accordance therewith. On the contrary the embodiment is merely intended to explain the wording of the appended claims without intent to limit the claims to this exemplary embodi- ment. The scope of protection of the invention shall therefore be construed in accordance with the appended claims only, wherein a possible ambiguity in the wording of the claims shall be resolved using this exemplary embodiment.
Aspects of the invention are itemized in the following section.
1. Promo product (1) comprising an envelope (2) and within the envelope (2) a sheet (3) that is movable with refer-
ence to the envelope (2), and further comprising re- striction means (4) for arresting the sheet (3) within the envelope (2), characterized in that the restriction means {4) comprise a series of bars (b) provided at least in part within the envelope (2) and a corresponding series of apertures (6) that are provided in the sheet (3) within the envelope (2), wherein each bar (5) individually pro- trudes into one of said apertures (6) provided in the sheet (3) and wherein each such bar (5) is movable out of its corresponding aperture (6) so as to release the sheet (3) from a movement restriction imposed by such bar (5) which is present when such bar (5) reaches into its corre- sponding aperture (6).
2. Promo product according to claim 1, characterized in that each bar (5) of the series of bars is accessible from out- side the envelope (2) to enable handling of each of said bars (5).
3. Promo product according to claim 2, characterized in that the envelope (2) is provided with, preferably fingertip sized, cutouts (7) in the envelope (2) to enable manually engaging of the bars (5).
4. Promo product according to any one of claims 1 - 3, char- acterized in that each aperture (6) of the series of aper- tures and each corresponding bar (5) of the series of bars is individualized by providing each aperture (6) and cor- responding bar (5) with an individual length dimension in a movement direction (C) of the bars (5).
5. Promo product according to any one of claims 1 - 4, char- acterized in that the envelope (2) is provided with a se- ries of windows (8) matching in number with the number of bars (5), and that through each window (8) at least part of a bar (5) that individually corresponds with said win- dow (8) is visible through said windows (8).
6. Promo product according to claim 5, characterized in that on the face of each bar (5) readable information is pro- vided, and that the combination of all bars (5) holds an access code (f.i. 1-0-1-7) based on said readable infor- mation, wherein a position of the series of bars (5) that makes said access code viewable through the series of win-
dows (8), corresponds to said bars (5) being removed from their corresponding apertures (6) so as to completely re- lease the sheet (3) and enable its movement from within to outside the envelope (2).
7. Promo product according to claim 6, characterized in that the envelope (2) has an open side edge (9) through which the sheet (3) is movable so as to enable movement of the sheet (3) to outside of the envelope (2) and enable read- ing information on the face of the sheet (3).
8. Promo product according to any one of claims 1 - 7, char- acterized in that the promo product (1) is made from a blank (10) in the form of a single piece of material, preferably paper, provided with appropriate cutouts, score lines and fold lines.
9. Method of manufacturing a promo product (1) according to any one of claims 1 - 8, making use of a blank (10) in the form of a single piece of material, characterized by the steps of: — providing cutouts in the blank (10); - providing first parts (II) of the blank (10) with glue; - folding of the blank (10) along a first fold line (A) and engaging the glued first parts (II) with an unglued and folded part of the blank (10); - providing a kiss-cut operation from one side of the folded blank (10) to provide a sheet (3) with apertures (6), and bars (5) corresponding with said apertures (6); - providing second parts (III) of the bank (10) with glue; - folding of the blank (10) along a second fold line (B) and engaging the glued second parts (III) with the re- mainder of the blank (10); — cleaning up the blank (10) to provide the ready promo product (1).

Claims (9)

CONCLUSIESCONCLUSIONS 1. Promo-product (1) omvattende een envelop (2) en binnen de envelop (2) een vel (3) dat beweegbaar is ten opzichte van de envelop (2), en verder restrictiemiddelen (4) voor het ar- reteren van het vel (3) binnen de envelop (2), met het ken- merk, dat de restrictiemiddelen {4) een reeks balken (5) om- vatten die ten minste gedeeltelijk binnen de envelop (2) zijn aangebracht en een overeenkomstige reeks openingen (6) die zijn aangebracht in het vel (3) binnen de envelop (2), waarbij elke balk (5) afzonderlijk uitsteekt in een van de openingen (6) die zijn aangebracht in het vel (3) en waarbij elke derge- lijke balk (5) uit zijn overeenkomstige opening (6) beweegbaar is om het vel (3) vrij te geven van een bewegingsbeperking op- gelegd door een dergelijke balk (5) die aanwezig is wanneer een dergelijke balk (5) in zijn overeenkomstige opening (6) reikt.A promotional product (1) comprising an envelope (2) and within the envelope (2) a sheet (3) which is movable relative to the envelope (2), and further restriction means (4) for arresting the sheet (3) within the envelope (2), characterized in that the restriction means {4) comprise a series of beams (5) arranged at least partially within the envelope (2) and a corresponding series of openings (6) provided in the sheet (3) within the envelope (2), each beam (5) projecting individually into one of the openings (6) provided in the sheet (3) and each such beam (5) is movable out of its corresponding opening (6) to release the sheet (3) from a movement restriction imposed by such beam (5) which is present when such beam (5) is in its corresponding opening ( 6) reaches. 2. Promo-product volgens conclusie 1, met het kenmerk, dat elke balk (5) van de reeks balken toegankelijk is van bui- ten de envelop (2) om het hanteren van elk van de balken (5) mogelijk te maken.Promotional product according to claim 1, characterized in that each beam (5) of the series of beams is accessible from outside the envelope (2) to allow handling of each of the beams (5). 3. Promo-product volgens conclusie 2, met het kenmerk, dat de envelop (2) is voorzien van, bij voorkeur vingertopfor- maat, uitsparingen (7) in de envelop (2) voor het handmatig kunnen aangrijpen van de balken (5).Promotional product according to claim 2, characterized in that the envelope (2) is provided with, preferably fingertip size, recesses (7) in the envelope (2) for manual engagement of the beams (5). . 4. Promo-product volgens één van de conclusies 1-3, met het kenmerk, dat elke opening (6) van de reeks openingen en elke overeenkomstige balk (5) van de reeks balken geïndividua- liseerd is door elke opening (6) en balk (5) te voorzien van een individuele lengteafmeting in een bewegingsrichting (C) van de balken (5).Promotional product according to any one of claims 1 to 3, characterized in that each opening (6) of the series of openings and each corresponding beam (5) of the series of beams is individualized by each opening (6) and beam (5) with an individual length dimension in a direction of movement (C) of the beams (5). 5. Promo-product volgens één van de conclusies 1 - 4, met het kenmerk, dat de envelop (2) is voorzien van een aantal vensters (8) die in aantal overeenkomen met het aantal balken (5), en dat door elk venster ( 8) ten minste een deel van een balk (5) die individueel overeenkomt met het venster (8) door de vensters (8) zichtbaar is.Promotional product according to any one of claims 1 to 4, characterized in that the envelope (2) is provided with a number of windows (8) corresponding in number to the number of bars (5), and which pass through each window. (8) at least a part of a beam (5) which individually corresponds to the window (8) is visible through the windows (8). 6. Promo-product volgens conclusie 5, met het kenmerk, dat aan de voorzijde van elke balk (5) leesbare informatie is verschaft, en dat de combinatie van alle balken (5) een toe- gangscode bevat (bijv. 1-0-1-7) gebaseerd op genoemde leesbare informatie, waarbij een positie van de reeks balken (5) die genoemde toegangscode zichtbaar maakt door de reeks vensters (8), correspondeert met dat genoemde balken (5) verwijderd zijn uit hun overeenkomstige openingen (6) om het vel (3) vol- ledig vrij te geven en zijn beweging van binnen naar buiten de envelop (2) mogelijk te maken.Promo product according to claim 5, characterized in that readable information is provided on the front side of each bar (5), and in that the combination of all bars (5) contains an access code (e.g. 1-0- 1-7) based on said readable information, wherein a position of the array of bars (5) making said access code visible through the array of windows (8) corresponds to said bars (5) being removed from their corresponding openings (6) to fully release the sheet (3) and allow its movement from inside to outside the envelope (2). 7. Promo-product volgens conclusie 6, met het kenmerk, dat de envelop (2) een open zijrand (9) heeft waardoor het vel (3) beweegbaar is om beweging van het vel (3) naar buiten de envelop mogelijk te maken (2) en informatie te lezen die is aangebracht op de voorkant van het vel (3).Promo product according to claim 6, characterized in that the envelope (2) has an open side edge (9) through which the sheet (3) is movable to allow movement of the sheet (3) out of the envelope ( 2) and read information printed on the front of the sheet (3). 8. Promo-product volgens één van de conclusies 1-7, met het kenmerk, dat het promo-product {1} is gemaakt van een pla- no (10) in de vorm van een enkel stuk materiaal, bij voorkeur papier, voorzien van geschikte uitsparingen, scorelijnen en vouwlijnen.Promo product according to any one of claims 1 to 7, characterized in that the promo product {1} is made of a blank (10) in the form of a single piece of material, preferably paper, provided with of suitable recesses, scoring lines and fold lines. 9. Werkwijze voor het vervaardigen van een promo-product (1) volgens één van de conclusies 1-8, gebruikmakend van een plano (10) in de vorm van een enkel stuk materiaal, gekenmerkt door de stappen van: - het voorzien van uitsparingen in de plano (10); — het voorzien van eerste delen (II) van de plano (10) met lijm; — het vouwen van de plano (10) langs een eerste vouwlijn (A) en in aanraking brengen van de gelijmde eerste delen (II) met een niet-gelijmd en gevouwen deel van de plano (10); — het verschaffen van een kiss-cut bewerking vanaf één zijde van de gevouwen plano {10) om een vel (3) te verschaffen met openingen (6) en balken (5) overeenkomend met genoemde openingen (6); — het voorzien van tweede delen (III) van de plano (10) met lijm; — het vouwen van de plano (10) langs een tweede vouwlijn {B) en in aanraking brengen van de gelijmde tweede delen (III) met de rest van de plano (10); — het schoonmaken van de plano (10) om het klaargemaakte pro- mo-product (1) te verschaffen.A method of manufacturing a promo product (1) according to any one of claims 1-8, using a blank (10) in the form of a single piece of material, characterized by the steps of: - providing recesses in the blank (10); - providing first parts (II) of the blank (10) with glue; - folding the blank (10) along a first fold line (A) and bringing the glued first parts (II) into contact with an unglued and folded portion of the blank (10); - providing a kiss-cut operation from one side of the folded blank {10) to provide a sheet (3) with openings (6) and beams (5) corresponding to said openings (6); - providing second parts (III) of the blank (10) with glue; - folding the blank (10) along a second fold line (B) and bringing the glued second parts (III) into contact with the rest of the blank (10); — cleaning the blank (10) to provide the finished promo product (1).
NL2024376A 2019-12-04 2019-12-04 Promo product and method of manufacturing such a promo product NL2024376B1 (en)

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Application Number Priority Date Filing Date Title
NL2024376A NL2024376B1 (en) 2019-12-04 2019-12-04 Promo product and method of manufacturing such a promo product

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Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6061938A (en) * 1998-06-03 2000-05-16 Young; Steven R. Changeable image display device
GB2538900A (en) * 2015-04-21 2016-11-30 American Greetings Corp Pop-up greeting cards

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6061938A (en) * 1998-06-03 2000-05-16 Young; Steven R. Changeable image display device
GB2538900A (en) * 2015-04-21 2016-11-30 American Greetings Corp Pop-up greeting cards

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