NL2007747C2 - System for collecting. completing, storing, retrieving, and sending information. - Google Patents

System for collecting. completing, storing, retrieving, and sending information. Download PDF

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Publication number
NL2007747C2
NL2007747C2 NL2007747A NL2007747A NL2007747C2 NL 2007747 C2 NL2007747 C2 NL 2007747C2 NL 2007747 A NL2007747 A NL 2007747A NL 2007747 A NL2007747 A NL 2007747A NL 2007747 C2 NL2007747 C2 NL 2007747C2
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Netherlands
Prior art keywords
user
client
clients
website
sales environment
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Application number
NL2007747A
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Dutch (nl)
Inventor
Martinus Nicolaas Klei
Robert Jan Kuiper
Original Assignee
Loyalty Concepts Internat B V
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Priority to NL2007747A priority Critical patent/NL2007747C2/en
Application granted granted Critical
Publication of NL2007747C2 publication Critical patent/NL2007747C2/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Description

System for collecting, completing, storing, retrieving, and sending information
The invention relates to a system for collecting, com-5 pleting, storing, retrieving, and sending information to and from various people, such as clients from retailers, in order to entertain a continued and enhanced relation amongst the system's user and such people, particularly clients.
There is a need for such a system amongst retailers and 10 other exploiters of outlet facilities, in order to strengthen the relation with the clients and in order to build a customer relation that is capable to diminish the volatility in the year-to-year turnover accomplished in such outlet facilities. For building such a lasting customer relation it is amongst others 15 necessary to develop a database in which information pertaining to the clients can be stored and from which the information can be retrieved. It requires however a tremendous amount of time, effort and costs to build and maintain such a database which is usually not available with retailers and other small or medium 20 business enterprises.
It is therefore one of the objectives of the invention to alleviate the above mentioned burden. Further objectives of the invention will become apparent from the following disclosure .
25 The system of the invention is embodied with one or more of the appended claims.
In a first aspect of the invention the system has at least one communication channel for exchanging information between the system and the clients, which at least one communicati-30 on channel includes a communication interface that is embodied, so as to guide the clients through a menu driven sequence of options aimed at collecting at least part of the personal data of said clients. With the system of the invention any personal attention by the retailer or small-business entrepreneur to col-35 lect the information from the clients can be avoided. Also the amount of time and money that must be spent by the retailer or entrepreneur to collect the client information can remain restricted.
2
There are several options available to implement the communication interface. Preferably the communication interface includes an immobile or mobile device in an outlet facility of the system's user. It is remarked that when herein mention is 5 made of an outlet facility, this includes a chain of outlet facilities. When use is made of an immobile or mobile device in the outlet facility, it can (if required) be tailored to the look and feel of this outlet facility. If the device is mobile it can further be tuned to the best location in the outlet faci-10 lity for collecting information from the visiting clients.
Another preferable option is that the communication interface involves or is a mobile device of a client. Particularly when the device in the outlet facility of the system's user is embodied with close range detection facilities for detecting the 15 presence of a mobile device of a client, any client visiting the outlet facility may then for instance receive an alerting e-mail or another message on its mobile device to incite the client to disclose personal data through the communication channel of the system. This personal data may then be provided either on the 20 mobile or immobile device in the outlet facility, or it may even be provided directly on the clients mobile device. In the latter case it is preferable that the mobile device of the client is selected from the group comprising a cell phone (in particular a smart phone), tablet computer, PDA.
25 Still another option is that the mobile device of the client is a RFID tag. It is then not possible to alert the client but it remains possible that repeated visiting of the clients are recognized and immediately taken into account when the clients are connecting with the mobile or immobile device in the 30 outlet facility. Other possible options are using QR codes and/or Near Field Communication (NFC).
It is further preferable that the immobile or mobile device in the outlet facility of the system's user has at least a visual display unit, means for inputting information, and is op-35 tionally connected or connectable to a printer. The connection with the printer makes it possible to immediately provide a value voucher to the client which can be spent in the outlet facility when he connects to the system and provides further personal data that completes or nears completion of his file in the 3 database. The VDU is preferably near to the cash register to provide information to the cashier regarding the type of incentive to provide to the client.
Beneficially for the completion of the information in 5 the database, the communication interface is embodied to prompt fresh options for answering by the client so as to complete ear lier collected information from such client.
Another aspect of the invention is that the system preferably has a mail server and is connected to social network si-10 tes and/or a website of the system's user. This provides the possibility to entertain a multi-channel or even a multimedia connection with the clients.
For the promotion of customer relations and to keep a close watch thereon it is particularly desirable that the data-15 base is organized to keep track of the number of visits of individual clients at the outlet facility and/or the number of con nections that the clients make with the system's user through the social network sites and/or the system's user website.
In some embodiments it may be desirable that the databa-20 se is organized to keep track of the monetary value spent during each separate visit of each individual client, although this may also be done in the cash register.
A very desirable aspect of the system of the invention is that the database is preferably organized to keep track of 25 loyalty points earned by each individual client depending on the said number of visits at the outlet facility, the number of connections with the system's user through social network sites and the system's user website, and the monetary value spent during each separate visit at the outlet facility or during said con-30 nections with social network sites or the system's user website.
One of the available nice features that comes available with the system of the invention is that it has the possibility to include a facility for importing and/or exporting information and/or which is arranged to automatically manage a controlled 35 mailing and/or sent messages through for instance Facebook to selected clients from the database. This makes the system particularly versatile, and further allows to avoid messages or mailings be sent to selected retirees and/or patent professionals.
It is then for instance possible that the controlled 4 mailing is arranged to be dependent on one or more parameters derived from the number of visits of individual clients at the outlet facility and/or the number of connections with the system's user through the social network sites and/or the system's 5 user website and/or the monetary value spent during each separate visit at the outlet facility or during said connections with social network sites or the system's user website and/or the loyalty points earned by the selected clients.
It is further possible that the controlled mailing in-10 eludes a voucher for spending at the system's user outlet facility or at another (associated) outlet, for instance in a shopping mall or forming part of a chain of shops. Such rewards may incite the clients to pay regular visits to the outlet facilities and to connect regularly to the social network sites and 15 the system's user website to complete and update their personal data, and spend some money in either the actual shop (including any partner shop) or the virtual shop. This behavior is particularly promoted when the value of the voucher depends on one or more parameters derived from the number of visits of the concer-20 ning client at the outlet facility and/or the number of connections with the system's user through the social network sites and/or the system's user website and/or the monetary value spent during each separate visit at the (partner-) outlet facility or during said connections with social network sites or the sys-25 tern's user website and/or the loyalty points earned by the concerning client.
The invention will hereinafter be further elucidated with reference to the drawing of figures 1-24, in which the principles of the invention will be discussed with reference to 30 an exemplary embodiment of a fashion shop.
Figure 1 shows a female entrepreneur on the left showing a client on the right an in-store shop console in order to make the client aeguainted and invite her to register through this console the client's personal data as a first time visitor to 35 the shop. Most of the time the entrepreneur ensures that the personal data will of course not be used for other purposes than improving the future services to the client. It is clear however that other uses are feasible. The system has as a second option the possibility to register a return visit from a client, and 5 the system can as a third option also be used to get feedback on the shop itself.
In figure 2 it is shown that the client selects the first option to register and become a member of the shop. Figure 5 3 shows an example of the data that can be submitted such as na me and residence address, e-mail address and the possibility to connect through Facebook. Facebook is only mentioned as an example; other social network sites can of course also be used such as Linkedln, foursquare, Googlei. Figure 4 shows that the client 10 elects to connect through Facebook, and in figure 5 several options are shown that may be selected by the client and will facilitate the female entrepreneur of figure 1 to keep the client posted on promotions and other matter that will support her business. Figure 6 shows that the client receives a rewarding vou-15 cher that may immediately be spent in the shop or saved for later use.
At the end of the day the female entrepreneur of figure I, awaiting the arrival of her guests with whom she's going to enjoy a wonderful spritzer, goes over the data that has been 20 collected and stored in the database of the system. This can be done through the Internet as is shown in figure 7. Figure 8 shows that the entrepreneur is drafting a message for the shops clients announcing an exclusive glass of champagne to be enjoyed next Wednesday. Particularly for the new client of figure 1 a 25 tailored message is designed with an incentive in the form of a welcome present and an invitation to complete the clients information with full name and residential address particulars, since in the shop the new client only made a Facebook connection. The concerning message is shown in figure 9.
30 After answering to the request to complete the residen tial address information, the client Cynthia Schippers, receives a value coupon at home at a (rebate) value of €15; this is shown in figure 10. The value of this coupon represents a rebate which may be used for (partial) payment of a next fashion item during 35 a subsequent registered visit to the shop as is shown in figure II.
Figure 12 shows that on her second visit to the shop Cynthia Schippers has become sufficiently enthusiastic to enter also her personal e-mail address on the in-store console.
6
Further information which may complete the personal data that may be collected from Cynthia, she can enter in later with her PC at home. If Cynthia would not have already been a member through Facebook, Cynthia's e-mail address could subsequently be 5 used to invite her becoming a member through Facebook as well. This is pictured in figure 13. Also at this time the invitation to become a member through Facebook is supported by the promise of a present.
Figure 14 conversely relates to this situation that Cyn-10 thia has merely introduced her name and residential address, in which case she may receive the invitation at home to become a shops member through Facebook. If Cynthia is not at Facebook she has also the option to send an e-mail, in which case she implicitly will disclose her own e-mail address to the system in ac-15 cordance with the objectives of the invention.
In figure 15 Cynthia Schippers is on one of her many subsequent visits to the shop during which she touches the middle button on the in-store console to announce that she is back. The visual display unit VDU screen of the in-store console then 20 shows several possibilities according to which she can identify herself; it may be with an RFID tag, through entering her e-mail address, or by entering her residential address (house number and zip code), or to make a connection through Facebook. Figure 17 is a replying screen reporting to Cynthia that her previous 25 visit was on June 1, 2011 and that in the previous months the other reported visits were made totaling in the loyalty program of the shop to 50 accrued points which she may elect to use and print as a voucher, or to save in her account for later use.
Other information, such as earlier mailings she has received, 30 may be shown as well.
A different aspect of the invention is discussed in the next figures 18-24.
Figure 18 shows again the female entrepreneur of figure 1, now in her office facilities and at the point of entering in-35 to the system's program. Figure 19 shows that after logging into the system the entrepreneur has the option to prepare mailings, to directly work with the data in the database, or to prepare reports based on the available data. According to figure 20 a detailed program is available to select type and theme of mai- 7 ling, and to define the time that the mailings have to be submitted. It is also possible to design the shape and format of the mailings which can be tailored to the specific branch; this is shown in figure 21.
5 According to figure 22 a selection can be made on the customers/clients that will receive the mailing, and in accordance with figure 23 a complete preview is available before the mailing is released to the printer for execution of the mailing order. This applies also to e-mails and (Facebook-)messages. Fi-10 gure 24 finally shows the screen with the costs of the mailing and distribution that have to be paid according to the applicable rates. Payment can be effected immediately by one of the available indicated options.

Claims (14)

1. Systeem voor het verzamelen, completeren, opslaan, terugzoeken en verzenden van informatie naar en van cliënten teneinde een continue en versterkte relatie tussen de gebruiker van het systeem en genoemde cliënten te bewerkstelligen, omvat- 5 tende een database in welke de informatie opgeslagen moet worden en van welke de informatie betrokken dient te worden, met het kenmerk, dat deze ten minste één communicatiekanaal bezit voor het uitwisselen van informatie tussen het systeem en de cliënten, welk ten minste ene communicatiekanaal een communicatie- 10 interface bezit die is uitgevoerd om de cliënten door een menu-gestuurde opvolging van opties te leiden gericht op het verzamelen van ten minste een deel van de persoonlijke data van genoemde cliënten.1. System for collecting, completing, storing, retrieving and sending information to and from clients in order to establish a continuous and enhanced relationship between the user of the system and said clients, comprising a database in which the information must be stored and of which the information is to be obtained, characterized in that it has at least one communication channel for exchanging information between the system and the clients, which at least one communication channel has a communication interface designed to guide clients through a menu-driven follow-up of options aimed at collecting at least part of the personal data of said clients. 2. Systeem volgens conclusie 1, met het kenmerk, dat de 15 communicatie-interface een immobiele of mobiele inrichting omvat in een verkoopomgeving van de gebruiker van het systeem en/of een mobiele inrichting van een cliënt.2. System as claimed in claim 1, characterized in that the communication interface comprises an immobile or mobile device in a sales environment of the user of the system and / or a mobile device of a client. 3. Systeem volgens conclusie 2, met het kenmerk, dat de immobiele of mobiele inrichting in de verkoopomgeving van de ge- 20 bruiker van het systeem ten minste een visuele display-eenheid heeft, middelen voor het invoeren van informatie, en optioneel verbonden is of verbindbaar is met een printer.3. System according to claim 2, characterized in that the immobile or mobile device in the sales environment of the user of the system has at least one visual display unit, means for entering information, and is optionally connected or connectable to a printer. 4. Systeem volgens een van de conclusies 2 en 3, met het kenmerk, dat de mobiele inrichting van een cliënt geselecteerd 25 is uit de groep omvattende een mobiele telefoon (een smartphone) , tabletcomputer, PDA, RFID kaart.4. System as claimed in any of the claims 2 and 3, characterized in that the mobile device of a client is selected from the group comprising a mobile telephone (a smartphone), tablet computer, PDA, RFID card. 5. Systeem volgens een der conclusies 2-4, met het kenmerk, dat de inrichting in de verkoopomgeving van de gebruiker van het systeem uitgevoerd is met nabijheid-detectiefaciliteiten 30 voor het detecteren van de aanwezigheid van een mobiele inrichting van een cliënt.A system according to any one of claims 2-4, characterized in that the device in the sales environment of the user of the system is provided with proximity detection facilities 30 for detecting the presence of a mobile device of a client. 6. Systeem volgens een der voorgaande conclusies, met het kenmerk, dat de communicatie-interface de mobiele inrichting van de cliënt omvat en is ingericht om verse keuze-opties op te 35 roepen die beantwoord dienen te worden door de cliënt teneinde eerder verkregen informatie van de cliënt te completeren.6. System as claimed in any of the foregoing claims, characterized in that the communication interface comprises the mobile device of the client and is adapted to call up fresh selection options that must be answered by the client in order to obtain previously obtained information from to complete the client. 7. Systeem volgens een der voorgaande conclusies, met het kenmerk, dat deze een mailserver bezit en verbonden is met sociale netwerksites en/of een website van de gebruiker van het systeem.A system according to any one of the preceding claims, characterized in that it has a mail server and is connected to social network sites and / or a website of the user of the system. 8. Systeem volgens een der voorgaande conclusies, met 5 het kenmerk, dat de database georganiseerd is om het aantal bezoeken van individuele cliënten in de verkoopomgeving bij te houden en/of het aantal verbindingen dat gelegd is met de gebruiker van het systeem via de sociale netwerksites en/of de website van de gebruiker van het systeem.A system according to any one of the preceding claims, characterized in that the database is organized to keep track of the number of visits of individual clients in the sales environment and / or the number of connections made with the user of the system via the social network sites and / or the website of the user of the system. 9. Systeem volgens een der voorgaande conclusies, met het kenmerk, dat de database georganiseerd is om de geldswaarde bij te houden die is uitgegeven gedurende ieder afzonderlijk bezoek van iedere individuele cliënt.A system according to any one of the preceding claims, characterized in that the database is organized to keep track of the monetary value issued during each individual visit of each individual client. 10. Systeem volgens een der voorgaande conclusies, met 15 het kenmerk, dat de database georganiseerd is om loyaliteitspun- ten bij te houden die verdiend zijn door iedere individuele cliënt afhankelijk van het genoemd aantal bezoeken aan de verkoopomgeving, het aantal verbindingen met de gebruiker van het systeem via de sociale netwerksites en de website van de gebruiker 20 van het systeem, en de geldswaarde die is uitgegeven gedurende ieder afzonderlijk bezoek aan de verkoopomgeving of gedurende genoemde verbindingen met sociale netwerksites of de website van de gebruiker van het systeem.10. System as claimed in any of the foregoing claims, characterized in that the database is organized to keep track of loyalty points earned by each individual client depending on the said number of visits to the sales environment, the number of connections with the user of the system via the social networking sites and the website of the user of the system, and the monetary value issued during each separate visit to the sales environment or during said connections to social networking sites or the website of the user of the system. 11. Systeem volgens een der voorgaande conclusies, met 25. het kenmerk, dat deze een faciliteit heeft voor het automatisch beheersen van een gecontroleerde mailing aan voorafbepaalde cliënten uit de database.A system according to any one of the preceding claims, characterized in that it has a facility for automatically controlling a controlled mailing to predetermined clients from the database. 12. Systeem volgens conclusie 11, met het kenmerk, dat de gecontroleerde mailing is ingericht in afhankelijkheid van 30 een of meer parameters die afgeleid zijn van het aantal bezoeken van individuele cliënten aan de verkoopomgeving en/of het aantal verbindingen met de gebruiker van het systeem via de sociale netwerksites en/of de website van de gebruiker van het systeem en/of de geldswaarde die is uitgegeven gedurende ieder afzonder-35 lijk bezoek aan de verkoopomgeving of gedurende genoemde verbindingen met sociale netwerksites of de website van de gebruiker van het systeem en/of de verdiende loyaliteitspunten door de voorafbepaalde cliënten.12. System as claimed in claim 11, characterized in that the controlled mailing is arranged in dependence on one or more parameters which are derived from the number of visits by individual clients to the sales environment and / or the number of connections with the user of the system via the social network sites and / or the website of the user of the system and / or the monetary value issued during each separate visit to the sales environment or during said connections to social network sites or the website of the user of the system and / or the loyalty points earned by the predetermined clients. 13. Systeem volgens conclusie 11 of 12, met het kenmerk, dat de gecontroleerde mailing een voucher omvat voor verzilvering in de verkoopomgeving van de gebruiker van het systeem.A system according to claim 11 or 12, characterized in that the controlled mailing comprises a voucher for cashing in the sales environment of the user of the system. 14. Systeem volgens conclusie 13, met het kenmerk, dat de waarde van de voucher afhankelijk is van een of meer parame-5 ters die afgeleid zijn van het aantal bezoeken van de betreffende cliënt aan de verkoopomgeving en/of het aantal verbindingen met de gebruiker van het systeem via de sociale netwerksites en/of de website van de gebruiker van het systeem en/of de geldswaarde die is uitgegeven gedurende ieder afzonderlijk be-10 zoek aan de verkoopomgeving of gedurende genoemde verbindingen met sociale netwerksites of de website van de gebruiker van het systeem en/of de loyaliteitspunten die verdiend zijn door de desbetreffende cliënt.14. System as claimed in claim 13, characterized in that the value of the voucher depends on one or more parameters which are derived from the number of visits of the relevant client to the sales environment and / or the number of connections with the user of the system via the social networking sites and / or the website of the user of the system and / or the monetary value issued during each individual visit to the sales environment or during said connections to social networking sites or the website of the user of the system and / or the loyalty points earned by the relevant client.
NL2007747A 2011-11-08 2011-11-08 System for collecting. completing, storing, retrieving, and sending information. NL2007747C2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
NL2007747A NL2007747C2 (en) 2011-11-08 2011-11-08 System for collecting. completing, storing, retrieving, and sending information.

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
NL2007747 2011-11-08
NL2007747A NL2007747C2 (en) 2011-11-08 2011-11-08 System for collecting. completing, storing, retrieving, and sending information.

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NL2007747C2 true NL2007747C2 (en) 2013-05-13

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Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20110231258A1 (en) * 2010-03-19 2011-09-22 Visa U.S.A. Inc. Systems and Methods to Distribute Advertisement Opportunities to Merchants
WO2011119974A1 (en) * 2010-03-25 2011-09-29 David Edward Thomas An adaptable retail pricing environment and electronic exchange, delivering customized shopper rewards and discounts

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20110231258A1 (en) * 2010-03-19 2011-09-22 Visa U.S.A. Inc. Systems and Methods to Distribute Advertisement Opportunities to Merchants
WO2011119974A1 (en) * 2010-03-25 2011-09-29 David Edward Thomas An adaptable retail pricing environment and electronic exchange, delivering customized shopper rewards and discounts

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