MXPA99008785A - Figurative print on a plane print carrier and use of such figurative print - Google Patents

Abstract

The invention relates to a figurative print for a plane print carrier. In a preferred embodiment, the figurative print comprises a primary, a secondary, and a tertiary figurative element. Each of the three elements shows an angular displacement of between 0°and 90°in relation to a perpendicular view of the figurative print on the plane print carrier so that the figurative print appears with a special effect, when the print is viewed from an oblique position relative to a perpendicular viewing.

Description

FIGURATIVE PRINTING IN A FLAT PRINTING CARRIER AND USE OF SUCH FIGURATIVE PRINTING BACKGROUND OF THE INVENTION The present invention relates to an advertising print being printed on a flat print carrier, and which print is flat and lies in the same plane as the print carrier and comprises a primary figurative element representing an advertisement in a first dimension and a second dimension, whose primary figurative element when viewed in a direction perpendicular to the plane of the printed carrier constitutes an angle a + 90 ° between the first dimension and the second dimension, and whose primary figurative element when viewed in an oblique direction given between a spectator and the impression they show the first dimension and the second dimension as forming an advertising plane, whose advertising plane is directed obliquely towards the outside of, referentially perpendicular to, the plane of the printed carrier. It is known to apply a figurative impression, such as an advertising print, on a flat print carrier, such as a football field. Printing is represented in two dimensions, as the print would normally appear on a flat printed carrier. Thus, the printing is intended to be displayed perpendicularly on the flat print carrier such as a lawn. Especially in relation to football fields, this is an advantage in such a way that many of the spectators of the football game can see the impression of advertising. However, it is a disadvantage that a viewer as a television viewer transmitted from the football game "does not achieve the full benefit of the advertising value of the advertising impression, as a certain television camera is not necessarily placed and visualizes the impression of advertising in such a way that advertising printing appears in the best possible form for a viewer WO 93/04559 describes an image depicted as an example of a playing field for a sporting event.The image is represented in a "" form. so called in reverse perspective, which results in that when a spectator from a point selected outside the field of play sees the inverse perspective of the formed image, then the image appears as a flat image that has a line of sight corresponding to the line of view of the viewer In other words the IX line of sight of the inverse perspective formed of the image appears as a line of sight pe rpendicular to the inverse perspective formed and this line perpendicular to the image corresponds to the line of sight of a spectator. However, this kind of representation implies the problem that the image does not appear to be part of the surrounding field of the game and so the image is confusing to be seen when the spectator at the same time sees the sporting event on the playing field. The spectator will not be able to see the sporting event without being confused by the inverse perspective formed of the image due, because this image has a line of sight corresponding to the line of sight of the spectator but the sporting event and the adjoining field of view. game is, of course, not only prepared for the purpose of the selected spectator in question, but of course prepared for the purposes of all the other spectators who see the sporting event on the playing field. The line of sight of the other viewers is different than one and only the viewer selected for which the inverse perspective formed of the image is made. DE-4214819 describes a representation on the internal side walls of a tunnel. The purpose of such representation is to limit the effect of the so-called "tunnel view" that can appear in long tunnels and can have dangerous effects on the circulation when drivers leave the tunnel and suddenly enter open spaces. This prior art proposes to provide Xas side walls with images that reduce the effect of the tunnel view having different trapezoidal images represented on the walls. Nevertheless, due to the purpose of these images, the effect obtained is a three-dimensional effect of the template. However, such an image depicted in a flat print carrier is not suitable for other purposes such as advertising in a flat field for a sporting event. It is the purpose of the present invention to provide a figurative print that is applied to a flat print carrier in such a way that the print appears in the best possible way for a selected viewer but can maintain the appearance of the print that constitutes a part of the prints. surroundings of other spectators. This purpose is achieved with a figurative impression that is perpendicular to that of the advertising impression comprising a secondary figurative element representing advertising in a third dimension, which the secondary figurative element then sees in a direction perpendicular to the flat print carrier that it constitutes an angle a'ß between the first dimension and the third dimension and an angle ß + 90 ° between the second dimension and the third dimension and that the secondary figurative element when seen in the oblique direction given between the viewer and the print shows the third dimension as directed perpendicular to the plane of the advertisement being formed by the first and the second dimension and that the angles a, ß are different from 0o. The oblique view of the print may correspond to an angle at which a television camera is located compared to a perpendicular view of the print. The oblique view of the impression can also correspond to an angle which, for example, the carriage drivers in a contradictory step as seen in relation to a view of the print being parallel to the print carrier and perpendicular to the baseline . The oblique view of the impression can be any angle in such a way that the impression appears in the best possible way before a viewer in a given position relative to the impression, that is, corresponding to a perpendicular view facing the viewer in question. By imparting a second figurative element to the print it is possible in a flat print carrier to achieve a three dimensional effect of the print for the viewer in question. As the primary figurative element, the secondary figurative element is subjected to a displacement that in a flat print carrier results in a three-dimensional effect that is as small as possible for the viewer in question, that is, a three-dimensional effect corresponding to a perpendicular viewer of the impression. A second figurative element can be a shadow effect, such as a relief effect or another three-dimensional effect of the figurative element p r ima rio.

In an alternative embodiment of the figurative printing according to the invention, the printing is peculiar in that the printing comprises a tertiary figurative element representing the surroundings of the primary and secondary figurative element, which the tertiary figurative element as seen in a perpendicular direction the flat print carrier is applied with an angular displacement d of the figurative element, and the angular displacement d is equal to an angle between a print view being parallel to the print carrier and being perpendicular to the base line and an oblique view of the print relative to the print view. The tertiary figurative element can comprise a first plane, a second plane or a box. The printing according to the invention can be applied directly to the flat printing carrier by spraying ink on a flat printing carrier or in another form. The printing according to the invention can be applied to the flat print carrier by making the printing on a carrier medium, such as a tissue paper, and that the carrier medium is subsequently applied to a flat print carrier, for example, by filling.

Description of the Drawings The invention will be described in the following with reference to the accompanying drawings, in which Figure 1 is a perspective view of the best possible view of the printing according to the invention, Figure 2 is a view in perspective of a viewer very inferior to the impression according to the invention, Figure 3 is a plan view of an impression according to the invention. Figure 1 shows how an impression according to the invention will be seen by a spectator who is positioned in the best possible way to see the impression. The print shows the brand Kvickly, which in Denmark is a brand name for convenience sold by Fallesforeningen by Danmarks B r ug s f o r eni nge r, the Danish Cooperative Wholesale Company. The print is illustrated in a situation where the print is applied to a football field behind a soccer goal.

The impression consists of a first figurative element that is giving the gray tone and that consists of the part of the word, Kvickly, a secondary figurative element that is in black and that gives a n_a _ depth of the part of the word Kvickly, and a tertiary figurative element that writes and that constitutes an antecedent for the primary figurative element and the secondary one. The impression is applied with the displacements angul a_r is relative to a perpendicular view of the primary and secondary figurative element in such a way that the primary figurative element and the secondary figurative element in combination cause the Kvickly mark to appear as a perpendicular stop on the football field and with a depth perpendicular to the back line behind the soccer goal. Figure 2 shows how an impression according to the invention will be seen by a spectator who is placed in a relationship much lower than an expectation of printing. This appears that the printing does not achieve the same effect as if viewed from a position S corresponding to Figure 1. The expectation as Figure 2 is worse now than the view of a print that is in plane with the soccer field, and that is represented as a view perpendicularly and seen perpendicularly on the football field. The printing according to the invention is, however, intended to be seen by a viewer at a given position in relation to the printing, whose position is different from the position in Figure 2 and equal to the position in Figure 1. Printing according to the invention is therefore intended to be granted by a viewer who sees the print from a given position relative to the print which is an oblique view of the print compared to the perpendicular view of the print. The printing can thus be intended to be, concession by a television camera, the spectator of a football game that sees the impression from a position of a television camera or to make a concession for a car driver in front of a company domicile giving the impression from a position on a street. Figure 3 shows a plan view of the print as it appears when the print is viewed perpendicularly and given perpendicularly-in the plane of the paper. The impression comprises a primary figurative element, which for the purposes of illustration in the first capital K of Kvickly is just devised, that is, less densely devised, a second figurative element which for the purposes of illustration in the first K of Kvickly is finally devised, that is to say, more densely devised, and a third figurative element that forms a pair to the ogr ama that in the spectacle view is not devised at all. The first figurative element gives an advertising impression of a first dimension A and a second dimension B. The angle between the first dimension A and the second dimension B is constituted by the addition of an angle a which in the view shown is approximately 35 ° with a right angle being 90 °. The second figurative element gives the impression of advertising a third dimension C. An angle between the first dimension of the primary figurative element and the third dimension of the secondary figurative element is constituted by the vision at the angle a and angle ß, which in the view shown is of approximately 20 °. An angle between the second dimension of the primary figurative element and the third dimension of the second figurative element is constituted by the addition of a right angle being 90 ° the angle β. The tertiary figurative element is formed around the primary and secondary figurative element. An angle between the first dimension A of the primary figurative elements and the lateral dimension D of the tertiary figurative element is constituted by the subtraction of a right angle being 90 ° the angle a. The second dimension B of the primary figurative element and the lateral dimension D of the tertiary figurative element are parallel. An angle between the third dimension C of the secondary figurative element and a back and forward dimension E of the tertiary figurative element is constituted by the subtraction of the angle β and the angle d which in the view shown is approximately 5 °. The angle a, ß and d can vary arbitrarily between 0 ° and 90 °. This depends entirely on the position of the viewer in relation to the position of the print on the flat print carrier. The flat print carrier to which the figurative print is applied can be a floor surface such as a lawn, a street, a road such as a parking lot, a front house as a company address, a means of transport as a bus or even additional applications. It will be possible to use the printing according to the invention consisting of a number of primary and secondary and tertiary figurative elements.

Claims (8)

1. An advertisement print printed on a flat print carrier, in which the print is flat and lies on the same plane as the print carrier and comprises a primary figurative element representing an advertisement in a first dimension and in a second dimension, whose primary figurative element when viewed in a direction perpendicular to the plane of the print carrier constitutes an angle + 90 ° between the first dimension and the second dimension, and whose primary figurative element when seen in an oblique direction given between a viewer and the printing shows the first dimension and the second dimension as forming an advertising plane, whose advertising plane is directed obliquely outside, preferably perpendicular to, the plane of the printing carrier, characterized in that the advertising print comprises a secondary figurative element which represents advertising in a third dimension, that the figurative element When viewed in a direction perpendicular to the flat print carrier, it constitutes an angle + β between the first dimension and the third dimension and an angle β + 90 ° between the second dimension and the third dimension whose secondary figurative element when viewed in the oblique direction given between the viewer and the print shows the third dimension as directed perpendicular to the advertising plane being formed by the first and second dimensions and that the angle a, β are different from 0 °.

2. The advertising print according to claim 1, characterized in that the secondary figurative element is a shadow of a primary figurative element.

3. The advertising print according to claim 1, characterized in that the secondary figurative element is a relief of the primary figurative element.

4. The advertising print according to any of the preceding claims, characterized in that the print comprises a tertiary figurative element that is represented around the primary and secondary figurative element, that the tertiary figurative element when viewed in a direction perpendicular to the print carrier plane is applied with an angular displacement and whose tertiary figurative element when viewed in a given oblique direction between the viewer and the print shows the tertiary element as being planar and lies in the plane of the print carrier.

5. The advertising print according to claim 4, characterized in that the tertiary figurative element constitutes a first plane, the ernativamen e a box, alternatively a second plane.

6. The advertising print according to any of the preceding claims, characterized in that the printing is made of a liquid, curable printing ink, such ink is applied on the flat printing carrier in a liquid state, and the ink is cured on the flat print carrier.

7. The advertising print according to any of the preceding claims, characterized in that the printing is made by printing on a carrier medium and that the carrier means lies on the flat print carrier.

8. The advertising print according to any of the preceding claims characterized in that the flat print carrier is a ground surface such as a lawn, a slope along a street, a yard, or a parking lot.