MX2020003952A - Modelado y medicion automatizados de atribuciones. - Google Patents

Modelado y medicion automatizados de atribuciones.

Info

Publication number
MX2020003952A
MX2020003952A MX2020003952A MX2020003952A MX2020003952A MX 2020003952 A MX2020003952 A MX 2020003952A MX 2020003952 A MX2020003952 A MX 2020003952A MX 2020003952 A MX2020003952 A MX 2020003952A MX 2020003952 A MX2020003952 A MX 2020003952A
Authority
MX
Mexico
Prior art keywords
exposed
targeted content
measurement
individuals
control group
Prior art date
Application number
MX2020003952A
Other languages
English (en)
Inventor
Robert Stewart
Jon Hoffman
Adam Poswolsky
Original Assignee
Foursquare Labs Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Foursquare Labs Inc filed Critical Foursquare Labs Inc
Publication of MX2020003952A publication Critical patent/MX2020003952A/es

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)

Abstract

La presente divulgación se refiere a sistemas y métodos para modelado y medición automáticos de atribuciones. En aspectos, un sistema puede recibir información de identificación asociada con perfiles y dispositivos electrónicos que fueron expuestos a una cierta pieza de contenido dirigido. Los datos demográficos y de dispositivo asociados con los individuos que fueron expuestos al contenido dirigido se utilizan para crear un grupo de control de individuos que no fueron expuestos a ese contenido dirigido. Las tasas de visita de mundo real del grupo expuesto y el grupo de control a una o más ubicaciones se pueden monitorear a través de un periodo de tiempo (o campaña) y evaluar para valorar la efectividad del contenido dirigido.
MX2020003952A 2017-10-19 2018-10-16 Modelado y medicion automatizados de atribuciones. MX2020003952A (es)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US15/788,547 US11810147B2 (en) 2017-10-19 2017-10-19 Automated attribution modeling and measurement
PCT/US2018/056133 WO2019079336A1 (en) 2017-10-19 2018-10-16 MODELING AND AUTOMATED ALLOCATION MEASUREMENT

Publications (1)

Publication Number Publication Date
MX2020003952A true MX2020003952A (es) 2020-10-12

Family

ID=66169401

Family Applications (1)

Application Number Title Priority Date Filing Date
MX2020003952A MX2020003952A (es) 2017-10-19 2018-10-16 Modelado y medicion automatizados de atribuciones.

Country Status (6)

Country Link
US (1) US11810147B2 (es)
EP (1) EP3698311A4 (es)
JP (1) JP7271529B2 (es)
BR (1) BR112020007685A2 (es)
MX (1) MX2020003952A (es)
WO (1) WO2019079336A1 (es)

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US11227322B1 (en) * 2018-09-26 2022-01-18 Tekion Corp Customer categorization and customized recommendations for automotive retail
US11151609B2 (en) 2019-01-07 2021-10-19 Alphonso Inc. Closed loop attribution
US11037205B2 (en) * 2019-01-07 2021-06-15 Alphonso Inc. Bidding agent using ad opportunity source to limit ad reach
US20200356894A1 (en) * 2019-05-07 2020-11-12 Foursquare Labs, Inc. Visit prediction
US20220222594A1 (en) * 2021-01-12 2022-07-14 Adobe Inc. Facilitating analysis of attribution models
US20220245480A1 (en) * 2021-02-01 2022-08-04 Stripe, Inc. Metrics framework for randomized experiments
US20220414705A1 (en) * 2021-06-23 2022-12-29 WizRocket Inc. Method and system for assessing effectiveness of marketing campaigns using rfm matrix in real-time

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US10489795B2 (en) * 2007-04-23 2019-11-26 The Nielsen Company (Us), Llc Determining relative effectiveness of media content items
US20090063268A1 (en) 2007-09-04 2009-03-05 Burgess David A Targeting Using Historical Data
JP2010165239A (ja) * 2009-01-16 2010-07-29 Nomura Research Institute Ltd コンテンツ配信システム及び方法
US20100205037A1 (en) * 2009-02-10 2010-08-12 Jan Besehanic Methods and apparatus to associate demographic and geographic information with influential consumer relationships
KR101118741B1 (ko) 2009-08-31 2012-03-12 주식회사 나스미디어 인터넷 광고 시청률 제공 방법
US8874639B2 (en) * 2010-12-22 2014-10-28 Facebook, Inc. Determining advertising effectiveness outside of a social networking system
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US10423973B2 (en) * 2013-01-04 2019-09-24 PlaceIQ, Inc. Analyzing consumer behavior based on location visitation
US10789609B2 (en) * 2013-03-13 2020-09-29 Eversight, Inc. Systems and methods for automated promotion to profile matching
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US10333882B2 (en) * 2013-08-28 2019-06-25 The Nielsen Company (Us), Llc Methods and apparatus to estimate demographics of users employing social media
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US10368744B1 (en) * 2015-02-17 2019-08-06 Halo Wearables, Llc Baselining user profiles from portable device information
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Also Published As

Publication number Publication date
US11810147B2 (en) 2023-11-07
EP3698311A1 (en) 2020-08-26
EP3698311A4 (en) 2021-06-23
BR112020007685A2 (pt) 2020-10-06
JP2021500659A (ja) 2021-01-07
JP7271529B2 (ja) 2023-05-11
US20190122251A1 (en) 2019-04-25
WO2019079336A1 (en) 2019-04-25

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