MX2016014304A - Plataforma de mercadotecnia contextual basado en datos de comportamiento transaccional. - Google Patents
Plataforma de mercadotecnia contextual basado en datos de comportamiento transaccional.Info
- Publication number
- MX2016014304A MX2016014304A MX2016014304A MX2016014304A MX2016014304A MX 2016014304 A MX2016014304 A MX 2016014304A MX 2016014304 A MX2016014304 A MX 2016014304A MX 2016014304 A MX2016014304 A MX 2016014304A MX 2016014304 A MX2016014304 A MX 2016014304A
- Authority
- MX
- Mexico
- Prior art keywords
- platform
- customers
- behavioral data
- transactional
- marketing
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0204—Market segmentation
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0254—Targeted advertisements based on statistics
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
Landscapes
- Business, Economics & Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Strategic Management (AREA)
- Entrepreneurship & Innovation (AREA)
- Physics & Mathematics (AREA)
- Economics (AREA)
- Marketing (AREA)
- Game Theory and Decision Science (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Data Mining & Analysis (AREA)
- Probability & Statistics with Applications (AREA)
- Telephonic Communication Services (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
Las innovaciones objeto de la solicitud están dirigidas a una arquitectura de plataforma, un sistema y software y hardware de propósito específico que emplean un enfoque de aprendizaje de máquina utilizando eventos de comportamiento transaccionales y datos acerca de clientes para permitir que un vendedor de telecomunicaciones exprese un conjunto de reglas y restricciones de negocio configurables, y dentro de un enfoque de optimización dinámico, se derivan en soluciones o enfoques de mercadotecnia para optimizar indicadores de rendimiento clave retrasados; en una de las modalidades, esto se obtiene utilizando experimentos de mercadotecnia que buscan aprender e influir sobre el comportamiento a largo plazo de los clientes.
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US14/267,330 US20150317651A1 (en) | 2014-05-01 | 2014-05-01 | Platform for contextual marketing based on transactional behavioral data |
PCT/US2014/036540 WO2015167577A1 (en) | 2014-05-01 | 2014-05-02 | Platform for contextual marketing based on transactional behavioral data |
Publications (1)
Publication Number | Publication Date |
---|---|
MX2016014304A true MX2016014304A (es) | 2017-04-27 |
Family
ID=54355524
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
MX2016014304A MX2016014304A (es) | 2014-05-01 | 2014-05-02 | Plataforma de mercadotecnia contextual basado en datos de comportamiento transaccional. |
Country Status (6)
Country | Link |
---|---|
US (2) | US20150317651A1 (es) |
EP (1) | EP3138067A4 (es) |
AU (1) | AU2014392646A1 (es) |
MX (1) | MX2016014304A (es) |
SG (1) | SG11201608984VA (es) |
WO (1) | WO2015167577A1 (es) |
Families Citing this family (10)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US9467494B1 (en) | 2011-12-30 | 2016-10-11 | Rupaka Mahalingaiah | Method and apparatus for enabling mobile cluster computing |
JP6023129B2 (ja) * | 2014-08-08 | 2016-11-09 | ヤフー株式会社 | 抽出装置、抽出方法及び抽出プログラム |
US9760240B2 (en) * | 2014-10-09 | 2017-09-12 | Splunk Inc. | Graphical user interface for static and adaptive thresholds |
WO2017072869A1 (ja) * | 2015-10-28 | 2017-05-04 | 株式会社日立製作所 | 施策評価システムおよび施策評価方法 |
US10073822B2 (en) * | 2016-05-04 | 2018-09-11 | Adobe Systems Incorporated | Method and apparatus for generating predictive insights for authoring short messages |
US11521230B1 (en) * | 2016-10-04 | 2022-12-06 | United Services Automobile Association (Usaa) | Media effectiveness |
CN108280670B (zh) * | 2017-01-06 | 2022-06-21 | 腾讯科技(深圳)有限公司 | 种子人群扩散方法、装置以及信息投放系统 |
US11640617B2 (en) * | 2017-03-21 | 2023-05-02 | Adobe Inc. | Metric forecasting employing a similarity determination in a digital medium environment |
TWI774154B (zh) * | 2020-12-10 | 2022-08-11 | 中華電信股份有限公司 | 具有動態自動調適之產品包裝系統、方法及電腦可讀媒介 |
US20220230190A1 (en) * | 2021-01-19 | 2022-07-21 | Qatar Foundation For Education, Science And Community Development | Method and system for rapid analysis of customer information |
Family Cites Families (7)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO2010027739A2 (en) * | 2008-08-27 | 2010-03-11 | Globys, Inc. | Targeted customer offers based on predictive analytics |
US20100250477A1 (en) * | 2009-03-31 | 2010-09-30 | Shekhar Yadav | Systems and methods for optimizing a campaign |
US20100262487A1 (en) * | 2009-04-06 | 2010-10-14 | Globys Inc. | Contextual targeting based upon customer occasions |
US20110208822A1 (en) * | 2010-02-22 | 2011-08-25 | Yogesh Chunilal Rathod | Method and system for customized, contextual, dynamic and unified communication, zero click advertisement and prospective customers search engine |
US8489590B2 (en) * | 2010-12-13 | 2013-07-16 | Yahoo! Inc. | Cross-market model adaptation with pairwise preference data |
US20130332249A1 (en) * | 2012-06-11 | 2013-12-12 | International Business Machines Corporation | Optimal supplementary award allocation |
US20140074614A1 (en) * | 2012-09-12 | 2014-03-13 | Globys, Inc. | Time series-based entity behavior classification |
-
2014
- 2014-05-01 US US14/267,330 patent/US20150317651A1/en not_active Abandoned
- 2014-05-02 MX MX2016014304A patent/MX2016014304A/es unknown
- 2014-05-02 EP EP14890853.6A patent/EP3138067A4/en not_active Withdrawn
- 2014-05-02 WO PCT/US2014/036540 patent/WO2015167577A1/en active Application Filing
- 2014-05-02 AU AU2014392646A patent/AU2014392646A1/en not_active Abandoned
- 2014-05-02 SG SG11201608984VA patent/SG11201608984VA/en unknown
-
2017
- 2017-05-31 US US15/610,477 patent/US20170262866A1/en not_active Abandoned
Also Published As
Publication number | Publication date |
---|---|
AU2014392646A1 (en) | 2016-11-17 |
SG11201608984VA (en) | 2016-12-29 |
EP3138067A4 (en) | 2017-11-22 |
US20170262866A1 (en) | 2017-09-14 |
WO2015167577A1 (en) | 2015-11-05 |
US20150317651A1 (en) | 2015-11-05 |
EP3138067A1 (en) | 2017-03-08 |
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