MX2016014304A - Plataforma de mercadotecnia contextual basado en datos de comportamiento transaccional. - Google Patents

Plataforma de mercadotecnia contextual basado en datos de comportamiento transaccional.

Info

Publication number
MX2016014304A
MX2016014304A MX2016014304A MX2016014304A MX2016014304A MX 2016014304 A MX2016014304 A MX 2016014304A MX 2016014304 A MX2016014304 A MX 2016014304A MX 2016014304 A MX2016014304 A MX 2016014304A MX 2016014304 A MX2016014304 A MX 2016014304A
Authority
MX
Mexico
Prior art keywords
platform
customers
behavioral data
transactional
marketing
Prior art date
Application number
MX2016014304A
Other languages
English (en)
Inventor
Webster BARKER Philip
Frank Tenold Garrett
B Downs Oliver
Original Assignee
Amplero Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Amplero Inc filed Critical Amplero Inc
Publication of MX2016014304A publication Critical patent/MX2016014304A/es

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0204—Market segmentation
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Game Theory and Decision Science (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Probability & Statistics with Applications (AREA)
  • Telephonic Communication Services (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

Las innovaciones objeto de la solicitud están dirigidas a una arquitectura de plataforma, un sistema y software y hardware de propósito específico que emplean un enfoque de aprendizaje de máquina utilizando eventos de comportamiento transaccionales y datos acerca de clientes para permitir que un vendedor de telecomunicaciones exprese un conjunto de reglas y restricciones de negocio configurables, y dentro de un enfoque de optimización dinámico, se derivan en soluciones o enfoques de mercadotecnia para optimizar indicadores de rendimiento clave retrasados; en una de las modalidades, esto se obtiene utilizando experimentos de mercadotecnia que buscan aprender e influir sobre el comportamiento a largo plazo de los clientes.
MX2016014304A 2014-05-01 2014-05-02 Plataforma de mercadotecnia contextual basado en datos de comportamiento transaccional. MX2016014304A (es)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US14/267,330 US20150317651A1 (en) 2014-05-01 2014-05-01 Platform for contextual marketing based on transactional behavioral data
PCT/US2014/036540 WO2015167577A1 (en) 2014-05-01 2014-05-02 Platform for contextual marketing based on transactional behavioral data

Publications (1)

Publication Number Publication Date
MX2016014304A true MX2016014304A (es) 2017-04-27

Family

ID=54355524

Family Applications (1)

Application Number Title Priority Date Filing Date
MX2016014304A MX2016014304A (es) 2014-05-01 2014-05-02 Plataforma de mercadotecnia contextual basado en datos de comportamiento transaccional.

Country Status (6)

Country Link
US (2) US20150317651A1 (es)
EP (1) EP3138067A4 (es)
AU (1) AU2014392646A1 (es)
MX (1) MX2016014304A (es)
SG (1) SG11201608984VA (es)
WO (1) WO2015167577A1 (es)

Families Citing this family (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9467494B1 (en) 2011-12-30 2016-10-11 Rupaka Mahalingaiah Method and apparatus for enabling mobile cluster computing
JP6023129B2 (ja) * 2014-08-08 2016-11-09 ヤフー株式会社 抽出装置、抽出方法及び抽出プログラム
US9760240B2 (en) * 2014-10-09 2017-09-12 Splunk Inc. Graphical user interface for static and adaptive thresholds
WO2017072869A1 (ja) * 2015-10-28 2017-05-04 株式会社日立製作所 施策評価システムおよび施策評価方法
US10073822B2 (en) * 2016-05-04 2018-09-11 Adobe Systems Incorporated Method and apparatus for generating predictive insights for authoring short messages
US11521230B1 (en) 2016-10-04 2022-12-06 United Services Automobile Association (Usaa) Media effectiveness
CN108280670B (zh) * 2017-01-06 2022-06-21 腾讯科技（深圳）有限公司 种子人群扩散方法、装置以及信息投放系统
US11640617B2 (en) * 2017-03-21 2023-05-02 Adobe Inc. Metric forecasting employing a similarity determination in a digital medium environment
TWI774154B (zh) * 2020-12-10 2022-08-11 中華電信股份有限公司 具有動態自動調適之產品包裝系統、方法及電腦可讀媒介
US20220230190A1 (en) * 2021-01-19 2022-07-21 Qatar Foundation For Education, Science And Community Development Method and system for rapid analysis of customer information
US12537781B2 (en) * 2023-06-27 2026-01-27 Fmr Llc Personalizing user experience across channels

Family Cites Families (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2010027739A2 (en) * 2008-08-27 2010-03-11 Globys, Inc. Targeted customer offers based on predictive analytics
US20100250477A1 (en) * 2009-03-31 2010-09-30 Shekhar Yadav Systems and methods for optimizing a campaign
US20100262487A1 (en) * 2009-04-06 2010-10-14 Globys Inc. Contextual targeting based upon customer occasions
US20110208822A1 (en) * 2010-02-22 2011-08-25 Yogesh Chunilal Rathod Method and system for customized, contextual, dynamic and unified communication, zero click advertisement and prospective customers search engine
US8489590B2 (en) * 2010-12-13 2013-07-16 Yahoo! Inc. Cross-market model adaptation with pairwise preference data
US20130332249A1 (en) * 2012-06-11 2013-12-12 International Business Machines Corporation Optimal supplementary award allocation
US20140074614A1 (en) * 2012-09-12 2014-03-13 Globys, Inc. Time series-based entity behavior classification

Also Published As

Publication number Publication date
AU2014392646A1 (en) 2016-11-17
SG11201608984VA (en) 2016-12-29
EP3138067A4 (en) 2017-11-22
US20170262866A1 (en) 2017-09-14
EP3138067A1 (en) 2017-03-08
WO2015167577A1 (en) 2015-11-05
US20150317651A1 (en) 2015-11-05

Similar Documents

Publication Publication Date Title
MX2016014304A (es) Plataforma de mercadotecnia contextual basado en datos de comportamiento transaccional.
MX393474B (es) Sistema integrado para la edición de reglas, simulación, control de versiones y gestión de procesos empresariales.
AU2014205024A8 (en) Methods and apparatus for identifying concepts corresponding to input information
MX373695B (es) Sistema de gestion de proyecto que proporciona una interaccion optimizada con modelos digitales.
WO2014102548A3 (en) Search system and corresponding method
JP2017516181A5 (es)
BR112016024153A2 (pt) método e sistema para implementar uma carteira digital sem fio
MX2016008890A (es) Sistema y metodo de evaluacion de estructura de aeronave no tripulada.
MX2015008452A (es) Tablero socializado.
GB2550783A (en) Order pushing method and system
IN2013CH05115A (es)
MX2017012505A (es) Configuracion de diferentes sensibilidades de modelos de fondo mediante regiones definidas por el usuario y filtros de fondo.
MX2014010373A (es) Derivaciones agregadas flexibles basadas en tiempo para analisis avanzado.
NO20171576A1 (en) Enhancing oilfield operations with cognitive computing
AU2015364405A8 (en) Methods for simultaneous source separation
WO2013016320A3 (en) Customizable social campaigns
WO2014122320A3 (de) Verändern eines signalwerts eines fpga zur laufzeit
MX2018010119A (es) Sistema y metodo para gestion de contratos en un mercado de datos.
WO2013172888A3 (en) Mediation computing device and associated method for generating semantic tags
GB2547755A (en) System and method for providing contextual analytics data
EP4386744A3 (en) Server, control method thereof, image processing apparatus, and control method thereof
GB2542964A (en) Resuming session states
EP3343482A4 (en) BUSINESS MANAGEMENT SYSTEM AND METHOD USING THE PRODUCTION OF ACCOUNTING AND FINANCIAL INFORMATION
GB2565701A (en) Repair diagnostic system and method
GB2527230A (en) Processing seismic attributes using mathematical morphology