MX2013010735A - Dynamic system for reproducing audio messages in mobile phones. - Google Patents

Abstract

A system with different devices, which uses a data processing method for reproducing or not a specific audio message during the waiting time between the connection of a phone call and the answering of the same, if the delivery instructions defined by an advertiser are fulfilled. The instructions consist of data that the mobile phone operator has in the databases such as age and sex, and data generated at the moment of performing the connection, such as: localization of the call, hour and day of the week. The system also offers the advantage of allowing the advertiser to make and manage the campaigns, defining and modifying parameters for the audio message delivery, discharging reports. The invention also provides the advantage of managing various campaigns with different commercial scopes, as well as managing the campaign and costs thereof, also performing prepayments, activations and suspensions of campaigns. The system offers the advertiser the advantage of introducing telephone num bers by computer means, with the purpose of defining which users must receive exclusive or inclusive audio messages for a special campaign. This system may accumulate points in the telephone line which receives the call in case of pertaining to the same mobile telephone operator from which the call was started, in order to offer an incentive to the user and maintain the preference for the advertisings instead of a regular connection tone or a personalised musical tone. The emitted audio messages are charged to the advertiser only when the messages are totally emitted before the user who is being called answers the call, the messages emitted because the user who was being called answered in an anticipated manner, are not charged to the advertiser.

Description

Dynamic system for playing audio messages on mobile phones.

Object of the invention and field of the invention.

The field of action of the invention is advertising for businesses of products and services for the final consumer through telecommunications.

Background Currently in the telecommunications market with mobile phones, telephone service operators offer their line users the option of replacing ringtones with call connection by customizable musical tones, that is, they give the user the option of choose among several options what tone will be heard by those people who call their mobile number before the call is answered. These personalized tones are charged to the user of the line that chooses them, and they are an alternate source of income for mobile telephony operators.

Currently there are inventions that introduce advertising messages during call connection waiting times, such as patent US838551 and US8135613 which are devices for playing audio or advertisements during the waiting time for connection of a call, either between telephones cell phones or landlines.

Specifically, the patent US8385514, is a system that momentarily interrupts the call connection to introduce an audio message or an advertising message and once finished the audio tries to connect the call, making longer the connection waiting time between the caller and the receiver, at the same time the user may end up listening to the audio message or advertising and once he tries to connect the call, it may be that the line sounds busy or does not answer, that is, priority is given to the advertising message and delays the connection of the call, which keeps the user listening to an advertisement before knowing if their call is going to be connected or not with the recipient, this can cause delays in cases of emergency calls.

This patent includes interaction between the user who listens to the advertising and the advertising system or patented device, this interaction can be spoken or typed on the telephone buttons to indicate that you do not want to listen to the publicity or that you want to hear more information. Also this patent presents a system to grant points or subtract them to the user who listens to the publicity by means of a device that checks if the advertising was heard or skipped. These points that are granted to the listener can be exchanged for prizes or discounts in services of the telephony provider or the services advertised.

In this invention the user who listens to the publicity can subscribe with the telephony provider or the advertiser to define their personal tastes and define a profile so that only the advertising that interests them is delivered, considering that this can occur with an interaction through a web page or directly with the telephony provider, here the problem is that the customer is being left to define advertising delivery parameters, this leads to reduce the effectiveness of delivery of advertisements since users are not planning which advertisements receive or not pay attention to that kind of details, or that users do not subscribe through a web page, then the telephone provider would have to survey them to define their interests or define the profile with the information that counts at the time of activate the line as age, sex and location, this last data is collected at the time of issuing the call. All this information is reduced to a profile, which leads to this information must be updated (in the case of interests) because interests change and if the interaction is via website, there is the possibility that the user who listens to the advertisements does not have access to the internet to be subscribed, or that he does not subscribe due to lack of interest.

Another problem is that the aforementioned invention contains a way to give the calling user the option to prevent advertising from appearing when a call is made to a certain number that said caller defines as a destination number to which he does not want to be receiving publicity. when calling, for example your child, which means that if a user only uses their phone mainly for certain frequent numbers and cancels the ads in them, then they will not be given advertising on most of their calls regardless of their profile or your tastes, and therefore this reduces the effectiveness of the delivery of advertising messages.

Another aspect that suffers from this invention is that advertising is sent to the user who calls based on the tastes of the same, but from the point of view of the advertiser, their ads or promotions are delivered indistinctly throughout the day or the days of the week, which reduces its effectiveness and increases the advertiser's expense in advertising, is like delivering printed flyers to people who may be interested at any time of day, and people direct their attention based on a schedule that defines a behavior. For example, people visit restaurants at certain times, bars and cafes at other times and the super market at other times.

A rough way this invention considers that users want to hear advertisements when we currently see that users are looking for ways to avoid them in other advertising media such as radio, TV, web pages of videos; right here it is worth mentioning that this invention makes invasive advertising by postponing the call connection while playing an audio advertising message.

Description Brief description of the figures: Fig 1. A system consisting of several devices that through the use of a data processing method, reproduces or does not reproduce a specific audio message during the waiting time that exists between the attempt to connect a call and the answer of the same, if the delivery instructions defined by an advertiser are met.

Fig2. System that evaluates by means of data processing the conditions of a calling user based on instructions sent by another computational means comparing them with additional information from a database of users. Select a corresponding audio from an audio database and play it on a corresponding mobile phone. Also if applicable, it gives points to a receiving telephone.

Fig3. System that allows the constant interaction between the advertiser and the sender of the audio messages of figure 2 through computational means such as a web page and / or an application downloaded in a smart mobile phone.

Fig4 It is a method of selecting an audio message from among several advertisers in the event that a user (101) who makes a call attempt complies with the conditions instructed by several advertisers.

The present invention consists of a system with several devices that through the use of a data processing method, reproduces or does not reproduce a specific audio message during the waiting time that exists between the attempt to connect a call and the answer of the same, at the moment that a call connection attempt is made by a certain user if the delivery instructions defined by an advertiser are fulfilled. Once the system learns that there is a call attempt, it identifies the user and performs a comparison of the caller's data against a series of previously received instructions, data that the mobile telephony operator has in their databases as age and sex, and data generated when trying to make a call connection such as: location from which the call attempt is made, time and day of the week, and number of calls made by the user average day The user's location when trying to make a call connection will come from the GPS data if your computer has it, or if the user does not have GPS, the base radio that provides the call connection service will be used to define a Location.

This invention, unlike the previous ones, considers in the audio delivery instructions that these audios have to be delivered in certain periods of time with the purpose of having an optimum impact on listeners, whose purchasing behavior profiles are known mainly by the advertiser, and it is the advertiser who dynamically defines the delivery instructions that consist of several parameters, that is, the advertiser interacts with the device that emits the audio messages through a web page with username and password or an application for a smart mobile phone defining the days of the week and the time ranges in which you want the publication to be delivered, in this way the message is delivered when the user who listens to the advertisement is more likely to be receptive to it according to the knowledge that the advertiser has about the profile and behavior of his target client. Let's take as an example a restaurant that has promotions for food, the advertiser can limit his food promotion campaign to listen from 11am to 2pm, that way he limits not only the times, but his advertising spending. The same can happen with other types of businesses such as bars, self-service stores and consumer service providers that have a demarcated behavior and known by the advertiser, the advertiser can be testing their campaigns effectiveness by making changes in hours and days in which it decides to issue the audio messages or advertisements, we refer to this with dynamic form, since the advertiser may be changing delivery parameters of audio messages.

Another important difference in our invention is that the advertiser defines the periodicity with which an ad is delivered to a specific user, in this way the advertiser defines if he wants his ad to be repeated several times to a user who makes calls in a given time if the additional profile conditions, location and time lapses are fulfilled or if you only want it to be reproduced only once, in this way the advertiser decides if he wants to make a mark presence by repeating an audio message several times or if what interests him most is deliver a specific promotion characterized by time issues and at the same time limit your advertising budget.

One more difference is that we also consider that the same advertiser can have several promotions or advertisements and define the exhibition schedules and the days of each one. In this way, the advertiser manages their campaigns and their expenses in them. We also consider that the advertiser can limit his advertising expenses per campaign and per day with prepayments, in this way he sets budgets and adjusts them, since only the messages he selects and the number of times he has per user will be transmitted. for a certain period of time.

Another significant difference that the invention has is that we offer benefits to the person who was called, as long as it belongs to the telephony network of the same operator from which the call originates. This in order that the person receiving the call has benefits in the form of points or discounts in services such as airtime and thus prefer to choose that the person who calls you listen to advertisements, instead of a normal tone or a musical tone personalized.

Referring to the first device of Figure 1, subsection (104), we say that there is a method by which a device (104) decides whether to play an audio message or a normal ring tone based on the instructions sent by the device subsection (105). If subsection (104) decides to reproduce the audio, then select from an audio database subsection (10) the audio corresponding to the instructions received by subsection (105) and instructs the telephone operator to reproduce the audible advertisement or the audible message in the mobile telephone subsection (101) during the time between the attempt to connect a call and the moment in which the receiver item (102) of the call answers said call. The instructions that subsection (105) sends to subsection (104) of issuing the audio message to the incumbent mobile phone (101) making the call are based on certain conditions of user profile being met, that is to say that the data that the user of the mobile phone numbering (101) has registered with the incumbent mobile telephony operator (103) and the additional conditions generated at the time of the call connection attempt comply with the characteristics defined by the advertiser in the instructions that the advertiser sent to the device (105), said message delivery instructions consist of: sex of the user of subsection (101), age range of the user, geographic location area of the mobile telephone subsection (101) to the time of issuing the call, time lapses during the day the call is issued, days of the week or month or year and frequency of delivery per user per unit of time. The latter referring to the number of times an audio message is delivered completely to the same user per unit of time, if all other conditions are met.

The information that the operator has about the user who owns the mobile phone number (101), will be taken from the databases of user agreements (111) of the mobile telephony operator when there are contracts involved, and in the case of If there is no contract and the line is prepaid, the CURP (Single Registry of Population Registration) that the user registered with the operator will be used when activating the line to take data such as age and sex, whose data they will be registered in subsection (111).

The location of the incumbent user (101) making the call will be determined by the mobile telephony operator by means of GPS if it is available, if the GPS is not available, then the base radio to which it is located will be used. linked to the user (101) as location information, said information will be transmitted from the mobile telephony operator to the device (104), which will take that data to evaluate it together with the other parameters of instructions delivered by subsection (105) when evaluating whether the message will be reproduced or not when a call is made.

The invention also includes that the device (104) receives instructions from the device (105) and decides based on those instructions to whom and if not to deliver the message, when to deliver the message and when not, and in which geographical areas to be delivered the message and in what areas, and the periods or periods of time and periodicity during which the audio message must be delivered. All this by means of instructions delivered by the device (105) storing instructions in the database (108), this second device (105) receives these operating instructions from external media such as a web page (106) or a application for an incised intelligent mobile phone (107) and in turn the subsection device (105) issues reports to the same sources of instructions. These operating instructions that are sent from external media to subsection (105), are the dynamic information that the advertiser may be selecting and modifying, which basically consists of a profile of the user who will listen to the advertisement, which ultimately is a client potential of your campaign, data such as: age ranges, sex, frequency of reproduction of the ad per unit of time, location (s) in which the message should be activated and the time periods during the day, and the days it should be be reproduced a certain audio message.

The device (104) also records in a subsection database (109) the complete messages that have been heard by other users (101) who called the user called subsection (102), so that the points are accumulated to the incidental user (102) because he has a decision on whether he chooses that the users who call him listen to a normal tone, a personalized musical tone or advertisements that give him points, and said points could be credited to the user (102) of awards, if the mobile telephony operator and the incumbent device operator (104) and subsection (105) so decide by market strategies, discounts or airtime minutes to make calls or receive additional services on their line. Making this attractive to the incidental user (102) to allow him to choose advertisements on normal tones or on personalized musical or audible tones.

The audio messages or advertisements are reproduced complete the times the advertiser decides for each user if the conditions are met for that user trying to make a call, for example 1 time per week per user, or 2 times per week per user. Incomplete audios are not considered as issued, nor as accumulated in the account of the user (102) receiving the call, and are not charged to the advertiser. Making this attractive to the advertiser.

The time periods and the days in which the audio announcements will be activated as well as their periodicity and the profile of the user who will listen to the audios will be determined by the advertiser, who will have interaction with the device (105) through a web page. subsection (106) or a downloaded application subsection (107) in a smart mobile telephone, said instructions are stored in the subsection instruction base (108) by the subsection device (105), the same subsection (105) being the one that sends the subsection device (104) instructions to execute them. The instructions will be composed of parameters such as profile, which considers ranges of age, sex, location or locations where the message should be active, time lapses of the audio message, days of the week or days of the month or year and periodicity by user per unit of time. The subsection device (104) also has the ability to deliver reports to subsection (105) of messages delivered complete and incomplete. This subsection device (105) also has the ability to deliver reports to the advertiser and the administrators of the subsection (104) and subsection (105) devices as well as to the mobile telephony operator through the subsection web page (106), the application for smart mobile phones subsection (107) using email or direct download with selection of file type formats such as PDF, XLS, CSV or plain text, which are known as operation statistics reports, considering that you can select ranges of date of the activity that you want to monitor. Granting the advertiser with this way to evaluate and manage their advertising campaigns and make decisions about whether they make changes in their campaigns in terms of exposure of the day or days of the week, location (s), periodicity or modifications to the profile of the target user . In this way the advertiser interacts with the item device (105) and the database of instructions subsection (108) and consequently interacts with subsection (104) in the decision-making process of delivering audio messages and obtaining reports of statistics of The operation can evaluate if it obtains an improvement in its results if it decides to send specific advertisements by audible messages. This gives the advertiser the ability to decide to put more intensive campaigns on the days that have less sales, and reduce or not deliver ads on days that have very saturated capacity, or open campaigns at times that you think your target audience will be more receptive to your message, such as a bar, a cinema or a self-service can open a campaign a couple of hours before an event with special offers such as a night sale, a sale of 3x2 items, a box fight in the case of the restaurants and bars, or decide if you do an intensive campaign to publicize your brand or a new product.

The system does not delay the call or interrupt the connection time, if the decision of the device (104) to put an audio message or advertising to subsection (101) is affirmative, but if the line is busy at the time that the incidental user (101) makes the call to subsection (02), the message is not reproduced, instead, the busy tone is reproduced, in order to give priority to the call and not to bother the user (101) ) or invasive advertising.

The audio messages will be very short messages of 6 seconds on average, in order to deliver promotions, brand names, emergency messages, urgent or very important news in a short way to denote that the issuer's waiting time is not being invaded. the call.

In the event that subsection (101) attempts to make a call, and the conditions for reproducing an audio message are fulfilled for several audio messages from several advertisers, the method illustrated in Fig. 4 shall be used in order to give priority to the advertiser that invest more in campaigns when it is disputed with other advertisers for being listened to by a specific user.

The advertisers will start their campaign by logging on to the web page (106) or in the mobile application (107) by means of the smart mobile phone, defining the short message they want to send by means of a written text message, such as very likely that the advertiser does not have the equipment to make professional audios, the administrator of subsection (104) and subsection (105), will make three samples in a span of 24 hours, after the advertiser has entered the text with the message that you wish to issue, these three samples will be uploaded to the advertiser's account and you will be notified by email to log in and listen to them, once you define which audio to select, you will begin to define the delivery instructions of the audio message to your target profile of user listener subsection (101).

The subsection device (105) also offers the option of receiving specific telephone numbers from the advertiser by means of CSV, XLS or plain text files, by means of interaction with an incised web page (106), to give specific instructions to subsection (104) on what additional or specific telephone numbers to send them a certain audio message, for example, if a credit card company launches a promotion and has a phone database of their active clients, you can send them an audio message about a specific promotion when those telephone numbers are included (101 ) make calls, in order to deliver the message exclusively to the universe of its clients, regardless of their profile or location, in this way can add or replace the existing means of communication of promotions such as letters at home or emails that in some cases they end up in the SPAM folder. Either the advertiser can define profile and delivery conditions and apart add the list of additional telephone numbers to which he wants to be delivering the audio messages.

In figure 2, a system is represented that reproduces audio messages or normal ringing tone of call during the waiting time that exists between the attempt to connect a call that makes part (101) to subsection (102) and its answered by subsection (102), said audio messages are delivered only if certain delivery conditions are met.

Figure 3 shows an interaction system between an advertiser and the system of figure 2. This system consists of the main competitive advantage of the present invention, since said advantage is focused on giving the advertiser the opportunity to Define the profile of your target potential customer who will listen to your audio message, advertising or promotion and choose additional delivery instructions. This system allows the advertiser to define and fy the parameters of his target profile and delivery instructions and also allows him to receive reports of how his complete and incomplete messages are being delivered, and how much his campaign is costing. It also allows you to have several campaigns per advertiser, make pre payments and manage campaign budgets. With this user experience that we give to the advertiser, we allow you to play with delivery parameters so that you save money on advertising by limiting expenses and reducing your universe of users who listen to your messages in order to be more efficient in terms of delivery of messages for each user.

Claims (25)

Claims Having described my invention enough, I consider it as a novelty and therefore claim as my exclusive property, what is contained in the following clauses:

1. Dynamic system of reproduction of audio messages in mobile telephones that consists of several computational devices that by means of data processing work with each other to determine if certain conditions are met or not, that once determined, the system evaluates them against instructions and takes the decision whether to play an audio message or not, during the waiting period between the attempt to connect a call and its connection when it is answered. The instructions are modifiable by alternate computational means.

2. Dynamic system of reproduction of audio messages in mobile phones in relation to claim 1, which selects an audio message to be reproduced in the telephone that initiates the call, determined by specific instructions, during the waiting time that exists between the connection attempt of a call and its answer if the specific conditions are met.

3. The system set forth in claim 2 receives instructions from the system indicated in claim 17, whose instructions are composed of several parameters that are modifiable by the system indicated in claim 17 and correspond to a specific audio message.

4. One parameter of the instructions set forth in claim 3 is the age range of the owner of the mobile phone number (101).

5. One parameter of the instructions set forth in claim 3 is the gender of the owner of the incumbent mobile telephone (101).

6. A parameter of the instructions indicated in claim 3 is the location of the mobile phone number (101) at the time of making a call connection attempt, which will be determined by GPS technology if available, in case of not being available, the base radio that provides the service to the incised mobile phone (101) at the time of the attempt to connect the call.

7. One parameter of the instructions pointed out in claim 3 is that there may be several locations of users of mobile phones subsection (01).

8. A parameter of the instructions indicated in claim 3 is the daily frequency with which the message is sent to the mobile phone number (101) considering a transmission by connection attempt.

9. A parameter of the instructions that are pointed out in claim 3 are the time periods during the day in which the reproduction of the audio message is active.

10. On the basis of the system mentioned in claim 2, complete messages are considered to be those that are reproduced in their entirety before the call is answered by the user of the telephone number (102).

11. According to claim 2, the advertiser is only charged for the complete messages delivered to the mobile phone number (101).

12. On the basis of the system mentioned in claim 2, the audio message is reproduced only if the line of the telephone number (102) is available. That is, it is not reproduced if the telephone line (102) is busy at the time of the call connection attempt.

13. Based on the system mentioned in claim 2, the reproduction of the audio message is started at the same time that the telephone number (102) begins its ringing. At the moment when the telephone user (102) answers the telephone, the message may be terminated or cut to half playback.

14. The system of claim 2 has a timer that allows to record those audio messages delivered complete, ie they were not cut before their termination.

15. Based on claim 14 the advertiser is charged an economic amount determined by message delivered complete.

16. Based on claim 14 points are awarded to the user of the telephone number (102) for each message reproduced on a mobile telephone subsection (101) for redemption for services or discounts on the phone line subsection (102).

17. Computational system in relation to claim 1 that receives, stores and modifies instructions from external computational means and issues them to the system of claim 2 for its later execution.

18. The system of claim 17 refers to external computational means such as a web page.

19. The system of claim 17 refers to external computing means such as downloadable software applications in smart mobile phones.

20. The system of claim 17, generates and issues reports of audio delivery messages to the same external computational means mentioned in claims 18 and 19, each time the advertiser requests it with the purpose of evaluating the effectiveness of the campaign.

21. The system of claim 20 refers to delivery reports such as digital files, files or digital communication interfaces with the customer, with detailed information of the complete and incomplete messages delivered, date, time and total amounts to be invoiced.

22. The system of claim 17 allows the advertiser to select and modify the parameters constituting the delivery instructions of audio messages to the mobile telephone subsection (101) through the external computational means mentioned in claims 18 and 19.

23. The system of claim 17 allows the advertiser to have several advertising campaigns with their respective audio messages and instructions in order to have a commercial scope per campaign.

24. The system of claim 17 allows the advertiser, through the external computational means referred to in claims 18 and 19, to make prepayments and budgets for each of their advertising campaigns.

25. The system of claim 17 allows the advertiser to enter telephone numbers in subsections (106) and (107) making use of communication interfaces, digital files, data files or capture forms, in order to define the exclusive or inclusive delivery of audio messages to the universe of the phones provided by the advertiser. In order to deliver audio messages or advertisements to a specific segment of telephone numbers.