KR20240080319A - Electronic device and operation method thereof - Google Patents

Abstract

An electronic device according to various embodiments of the present disclosure responds to a request from a user's terminal device to access a product sales page of a first product sold by a first seller through a web page related to an online store, and provides access to the product sales page of the first product sold by the first seller through the web page. Information for displaying a product sales page of a first product sold by a first seller is transmitted to the terminal device, at least one second seller selling the first product is searched, and among the at least one second seller, a 1 Identify a third-party seller selling a product at the lowest price and recommend the third-party seller based on information about the first product sold by the first seller and information about the first product sold by the third seller configured to determine whether or not to determine, and in response to the recommended seller being determined, to transmit to the terminal device a first hyperlink for displaying a product sales page of the first product sold by the recommended seller in an application for an online store. It can be.

Description

Electronic device and method of operation thereof {ELECTRONIC DEVICE AND OPERATION METHOD THEREOF}

This disclosure relates to electronic devices and methods of operating the same. Specifically, this disclosure relates to technology that guides users to access an application when they access a web page through a terminal device.

In an online store that sells multiple products, users (or customers) can purchase a variety of products. Services related to online stores may be provided through mobile web pages (or homepages for mobile devices) or through applications. A user can run an application related to an online store and search for or select a specific product they want to purchase. A user may access a web page (or homepage) related to an online store and search for or select a specific product they wish to purchase.

Since users are more likely to make a purchase if they use an application than if they use a mobile web page for an online store, from the perspective of a business operator (or service provider) who operates an online store, it is better for users to use an application rather than a mobile web page. It is desirable to encourage people to use it.

According to various embodiments of the present disclosure, when a user accesses an online store through a mobile web page, a hyperlink that can execute an application related to the online store is provided so that customers using the mobile web page can use the application. This is a technical task.

When searching for a product through a general portal site (e.g. a search engine provider site) and accessing a mobile web page related to an online store, some sellers' product sales pages cannot be searched due to the internal policy of the portal site, so some There may be cases where you cannot access the seller's product sales page. According to various embodiments of the present disclosure, the technical task is to provide users with various products that cannot be searched on a portal site by providing a hyperlink that can move to an application on a mobile web page related to an online store.

An electronic device that operates a web page related to an online store according to various embodiments of the present disclosure includes a communication circuit connected to communicate with a user's terminal device; Memory; and a processor. The processor according to various embodiments, in response to a request from the terminal device to access a product sales page of a first product sold by the first seller through the web page, the first seller sells the first product through the web page. transmits information for displaying a product sales page of a first product to the terminal device, searches for at least one second seller selling the first product, and among the at least one second seller, the first Identifying a third seller selling a product at the lowest price, based on information about the first product sold by the first seller and information about the first product sold by the third seller, the third seller determining whether to determine a seller as a recommended seller, and in response to determining the recommended seller, providing a first hyperlink for displaying a product sales page of a first product sold by the recommended seller in the application for the online store. It may be configured to transmit to the terminal device.

The processor according to various embodiments compares the price of the first product sold by the first seller with the price of the first product sold by the third seller, and compares the price of the first product sold by the third seller. If the price of the product is lower than the price of the first product sold by the first seller, the third seller may be determined as the recommended seller.

The processor according to various embodiments may, when the price of the first product sold by the third seller is the same as the price of the first product sold by the first seller, the processor sells the first product sold by the third seller. The expected delivery date of the product is compared with the expected delivery date of the first product sold by the first seller, and the expected delivery date of the first product sold by the third seller is that of the first product sold by the first seller. If it is earlier than the scheduled delivery date, it may be configured to determine the third seller as the recommended seller.

The processor according to various embodiments may determine if (1) the price of the first product sold by the third seller is higher than the price of the first product sold by the first seller, or (2) the third seller If the delivery date of the first product sold by the first seller is the same as or slower than the delivery date of the first product sold by the first seller, the third seller may not be determined as the recommended seller.

The processor according to various embodiments may be configured to transmit information about a banner including the first hyperlink to the terminal device.

The processor according to various embodiments may be configured to transmit information about a pop-up page including the first hyperlink to the terminal device.

The processor according to various embodiments may be configured to transmit a second hyperlink for executing the application to the terminal device in response to accessing the web page from the terminal device.

The processor according to various embodiments, in response to accessing any one of a gateway page of the web page, a product search page, a product sales page of a specific product, a shopping cart page, and a product payment page, in the terminal device, the application It may be configured to transmit the second hyperlink for executing to the terminal device.

The processor according to various embodiments may be configured to transmit information about a banner including the second hyperlink and application-specific benefit information to the terminal device.

The application-specific benefit information according to various embodiments may include information about coupons that can only be used in the application.

The processor according to various embodiments may be configured to search for the at least one second seller selling the same product as the first product, based on a product ID assigned to each of a plurality of products.

A method of operating an electronic device that operates a web page related to an online store according to various embodiments of the present disclosure includes accessing a product sales page of a first product sold by a first seller through the web page from a user's terminal device. In response to a request, transmitting information for displaying a product sales page of a first product sold by the first seller to the terminal device through the web page; Searching for at least one second seller selling the first product; identifying a third seller among the at least one second seller selling the first product at the lowest price; An operation of determining whether to determine the third seller as a recommended seller based on information about the first product sold by the first seller and information about the first product sold by the third seller; In response to the recommended seller being determined, a first hyperlink for displaying a product sales page of the first product sold by the recommended seller in the application related to the online store may be transmitted to the terminal device.

According to various embodiments of the present disclosure, when a user accesses an online store through a mobile web page, a hyperlink that can execute an application related to the online store is provided, so that a customer using the mobile web page can use the application. .

According to various embodiments of the present disclosure, various products that cannot be searched on a portal site can be provided to the user by providing a hyperlink that can move to an application on a mobile web page related to an online store.

1 is a diagram illustrating a system according to various embodiments of the present disclosure.
FIG. 2 is a block diagram illustrating an electronic device and a terminal device according to various embodiments of the present disclosure.
3 is a flowchart of an operation of an electronic device according to various embodiments.
4 is a flowchart of the operation of a system according to various embodiments of the present disclosure.
Figure 5 is a screen showing an online store running on a web page according to various embodiments of the present disclosure.
6A, 6B, and 6C are screens showing an online store running on a web page according to various embodiments of the present disclosure.
FIG. 7 is a diagram illustrating a product sales page of a first product sold by a recommended seller through an application according to various embodiments of the present disclosure.
8 is a flowchart of an operation of an electronic device according to various embodiments of the present disclosure.
9A, 9B, and 9C are screens showing an online store running on a web page according to various embodiments of the present disclosure.
10 is a flowchart of the operation of a terminal device according to various embodiments of the present disclosure.
Figure 11 is a screen showing an online store running on a web page according to various embodiments of the present disclosure.

Embodiments of the present disclosure are illustrated for the purpose of explaining the technical idea of the present disclosure. The scope of rights according to the present disclosure is not limited to the embodiments presented below or the specific description of these embodiments.

All technical terms and scientific terms used in this disclosure, unless otherwise defined, have meanings commonly understood by those skilled in the art to which this disclosure pertains. All terms used in this disclosure are selected for the purpose of more clearly explaining this disclosure and are not selected to limit the scope of rights according to this disclosure.

Expressions such as “comprising,” “comprising,” “having,” and the like used in the present disclosure are open terms that imply the possibility of including other embodiments, unless otherwise stated in the phrase or sentence containing the expression. It should be understood as (open-ended terms).

Singular terms used in this disclosure may include plural terms unless otherwise stated, and this also applies to singular terms used in the claims.

Expressions such as “first” and “second” used in the present disclosure are used to distinguish a plurality of components from each other and do not limit the order or importance of the components.

The term “unit” used in this disclosure refers to software or hardware components such as a field-programmable gate array (FPGA) or an application specific integrated circuit (ASIC). However, “wealth” is not limited to hardware and software. The “copy” may be configured to reside on an addressable storage medium and may be configured to reproduce on one or more processors. Thus, as an example, “part” refers to software components, such as object-oriented software components, class components, and task components, processors, functions, properties, procedures, subroutines, Includes segments of program code, drivers, firmware, microcode, circuits, data, databases, data structures, tables, arrays, and variables. The functionality provided within components and “parts” may be combined into smaller numbers of components and “parts” or may be further separated into additional components and “parts”.

As used in this disclosure, the expression "based on" is used to describe one or more factors that influence the act or action of decision, judgment, or action described in the phrase or sentence containing the expression, and this expression It does not exclude additional factors that may influence the decision, act or action of judgment.

In this disclosure, when a component is referred to as being “connected” or “connected” to another component, it means that the component can be directly connected or connected to the other component, or as a new component. It should be understood that it can be connected or connected through other components.

Hereinafter, embodiments of the present disclosure will be described with reference to the attached drawings. In the accompanying drawings, identical or corresponding components are given the same reference numerals. Additionally, in the description of the following embodiments, overlapping descriptions of identical or corresponding components may be omitted. However, even if descriptions of components are omitted, it is not intended that such components are not included in any embodiment.

1 is a diagram illustrating a system 10 according to various embodiments of the present disclosure. System 10 may include a first electronic device 110a, a second electronic device 110b, and a terminal device 120. The first electronic device 110a may be a server device (web server) that operates a website for an online store. The second electronic device 110b may be a server device (web application server) that operates an application related to an online store. The first electronic device 110a and the second electronic device 110b may be classified into the server end 110.

According to one embodiment, the first electronic device 110a, which operates a website for an online store, and the second electronic device 110b, which operates a website for an online store, may be operated separately from each other. According to one embodiment, the first electronic device 110a and the second electronic device 110b may be integrated and operated as one server device. According to one embodiment, the first electronic device 110a may be included and operated in the second electronic device 110b. When the first electronic device 110a, which operates the website, and the second electronic device 110b, which operates the application, are operated separately, the load on the server side can be prevented by separating the functions handled by each device, By physically separating each device, server-side security can be strengthened.

In this document, the description is made assuming that the first electronic device 110a that operates the website and the second electronic device 110b that operates the application are operated separately from each other, but is not limited to this and is not limited to various types of servers. It can be implemented as stage 110.

The terminal device 120 may refer to a device of a user (or consumer) who wants to purchase a product using a website or application related to an online store. The terminal device 120 may be a device capable of connecting to the Internet, for example, a mobile phone, a smartphone, a laptop computer, a wearable device, or a head mounted display (HMD).

The terminal device 120 according to various embodiments may be connected to the first electronic device 110a and/or the second electronic device 110b through a network to transmit and receive various data. The first electronic device 110a may provide information about a plurality of products to the terminal device 120 through a mobile web page about an online store. The second electronic device 110b may provide information about a plurality of products to the terminal device 120 through an application related to an online store.

The first electronic device 110a according to various embodiments may store information about a plurality of products sold by a plurality of sellers and provide the information to the terminal device 120. Each of the plurality of products may be assigned a product ID, and products with the same product ID may be determined to be the same product. Each of the plurality of sellers can sell the same product to each other. For example, a first seller may also sell the first product, and a second seller may also sell the first product. The second electronic device 110b may also store information about a plurality of products sold by a plurality of sellers and provide the information to the terminal device 120.

According to one embodiment, each of the plurality of sellers may sell the same product at the same price or at different prices. For example, the first seller may sell the first product for 10,000 won, and the second seller may sell the first product for 20,000 won. According to one embodiment, each of a plurality of sellers sells the same product at the same price, but the scheduled delivery dates may be different. For example, the first seller may plan to deliver to the customer who purchased the first product within 2 days, and the second seller may plan to deliver to the customer who purchased the first product within 3 days. In this way, even for the same product, the sales price and/or delivery date may be different for each seller.

According to one embodiment, a separate product sales page exists for each of a plurality of sellers selling the same product. For example, a product sales page for a first product sold by a first seller and a product sales page for a first product sold by a second seller exist and are operated separately.

A user (or customer) can access an application related to an online store through a terminal device owned by the user, search for a product they wish to purchase, and access the product sales page for the searched product. A user can access a web page about an online store through a terminal device, search for a product they wish to purchase, and access the product sales page for the searched product. A user can search for a product he or she wants to purchase on a portal site through a terminal device, and check information about the searched product through a web page about an online store among the search results.

When searching for the first product on a portal site, due to the internal policy of the portal site, not all sellers selling the first product sold in the online store may be searched, but only some sellers may be searched. For example, if the price of the first product is below a specific price internally defined by the portal site, only the first product sold by some sellers may be exposed (displayed) due to the internal policy of the portal site. In addition to the above-mentioned some sellers, other sellers selling the first product can be exposed only when accessing an application related to an online store. For example, when a user searches for a first product on a portal site, only sellers other than the seller selling the first product at the lowest price may be exposed.

The first electronic device 110a according to various embodiments may, in response to a user requesting access to the product sales page of the first product sold by the first seller through a webpage on the terminal device, send the first electronic device 110a through the webpage. Information for displaying a product sales page for the first product sold by the seller may be transmitted to the terminal device. In this case, the terminal device may display a product sales page for the first product.

The first electronic device 110a according to various embodiments may identify whether there is a seller selling the first product cheaper than the first seller and provide the identified information to the user. The first electronic device 110a may identify whether there is a seller who delivers the first product faster than the first seller and provide the identified information to the user. The specific identification method will be described later.

FIG. 2 is a block diagram illustrating a first electronic device 110a and a terminal device 120 according to various embodiments of the present disclosure. In this drawing, for convenience of explanation, the description focuses on the first electronic device 110a, but the second electronic device 110b may also be configured similarly to the first electronic device 110a.

Referring to FIG. 2 , the first electronic device 110a according to various embodiments may include a processor 111, a memory 113, and a communication circuit 115. At least one of the components included in the first electronic device 110a may be omitted, or another component may be added to the first electronic device 110a. Additionally or alternatively, some components may be integrated and implemented, or may be implemented as a single or plural entity. At least some components in the first electronic device 110a are connected to each other through a bus, general purpose input/output (GPIO), serial peripheral interface (SPI), or mobile industry processor interface (MIPI), and data and/or signals can be exchanged.

According to various embodiments, the processor 111 of the first electronic device 110a may perform operations or data related to control and/or communication of each component (e.g., memory 113) of the first electronic device 110a. It may be a configuration that can perform processing. For example, the processor 111 may be operatively connected to components of the first electronic device 110a. The processor 111 loads commands or data received from other components of the first electronic device 110a into the memory 113, processes the commands or data stored in the memory 113, and produces the resulting data. You can save it. The processor 111 disclosed in this document may refer to a set of one or more processors 111.

According to various embodiments, the memory 113 of the first electronic device 110a may store instructions for operating the processor 111. The memory 113 can store various information about the online store. The memory 113 may include information about each of a plurality of products sold in an online store. Information about each of the plurality of products may include, for example, detailed product information, the sales price of the product, and the expected delivery date of the product.

According to various embodiments, the communication circuit 115 of the first electronic device 110a establishes a wired or wireless communication channel with an external device (e.g., the terminal device 120, the second electronic device 110b), and establishes a wired or wireless communication channel with the external device 110a. A variety of data can be transmitted and received with the device. According to one embodiment, the communication circuit 115 may include at least one port for connecting to an external device via a wired cable in order to communicate with the external device via a wired cable. In the above case, the communication circuit 115 can communicate with a wired external device through at least one port. According to one embodiment, the communication circuit 115 may include a cellular communication module and be configured to be connected to a cellular network (eg, 3G, LTE, 5G, Wibro, or Wimax). According to various embodiments, the communication circuit 115 includes a short-range communication module and can transmit and receive data with an external device using short-range communication (e.g., Wi-Fi, Bluetooth, Bluetooth Low Energy (BLE), UWB). However, it is not limited to this. According to one embodiment, the communication circuit 115 may include a non-contact communication module for non-contact communication. Non-contact communication may include at least one non-contact proximity communication technology, such as, for example, near field communication (NFC) communication, radio frequency identification (RFID) communication, or magnetic secure transmission (MST) communication.

The terminal device 120 according to various embodiments may include a controller 121, a memory 123, a display 125, and a communication circuit 127. Even if some of the components shown in FIG. 2 are omitted or replaced, there will be no problem in implementing various embodiments disclosed in this document.

The controller 121 of the terminal device 120 according to various embodiments is a component that can perform operations or data processing related to control and/or communication of each component of the terminal device 120. The controller 121 may be operatively connected to components of the terminal device 120, for example. The controller 121 loads commands or data received from other components of the terminal device 120 into the memory 123 of the terminal device 120, processes the commands or data stored in the memory 123, and , the resulting data can be saved.

The memory 123 according to various embodiments may store instructions for the operation of the controller 121.

The display 125 of the terminal device 120 according to various embodiments may display various screens based on control of the controller 121. The display 125 may be implemented in the form of a touch sensor panel (TSP) that can recognize the contact or proximity of various external objects (eg, fingers). The touch sensor panel may have various structures and types, and the present disclosure can be applied regardless of the structure and type of the touch sensor panel. The display 125 may include a capacitive sensor to recognize contact or proximity of various external objects. A capacitance sensor may be composed of a plurality of capacitors, and the capacitance sensor may apply an electric signal to the capacitors. A capacitor can charge and discharge charge in response to the application of an electrical signal. When an electrical signal is applied to a capacitor, the capacitor may be charged depending on the magnitude of the voltage of the electrical signal. The display 125 may receive a touch input based on signals collected from the capacitive sensor. For example, the display 125 can receive the user's tap touch, double tap touch, sliding touch, drag & drop touch, and long touch. there is.

The controller 121 according to various embodiments may provide (display) various screens of web pages or applications related to an online store through the display 125. For example, when a user executes the application, the controller 121 may display the home screen of the application through the display 125. Users can search for and/or select specific products they wish to purchase in the application. In this case, the controller 121 can display a product sales page for a specific product through an application.

In the same way, a user can search for and/or select a specific product he or she wishes to purchase through a web page. In this case, the controller 121 can display a product sales page for a specific product through a web page.

According to one embodiment, a user may search for a specific product on a portal site. In this case, the portal site can display search results for a specific product, and the user can select a specific product sold by a specific seller. The controller 121 can display a product sales page for a specific product through a web page.

FIG. 3 is a flowchart of the operation of the first electronic device 110a according to various embodiments.

Referring to the operation flowchart 300, in operation 310, the processor 111 of the first electronic device 110a according to various embodiments processes the first electronic device sold by the first seller through a web page on the user's terminal device 120. In response to a request to access the product sales page of the product, information for displaying the product sales page of the first product sold by the first seller may be transmitted to the terminal device 120 through the web page. A product sales page may be a page containing a description of a specific product, as shown in FIG. 5 .

According to one embodiment, a user can search for the first product on a portal site through the terminal device 120. The portal site may provide a product sales page of the first product sold by the first seller as a search result. When receiving a user input for selecting the product sales page of the first product sold by the first seller, the terminal device 120 sends a request to access the product sales page of the first product sold by the first seller. It can be transmitted to the electronic device 110a. In response to the request received from the terminal device 120, the processor 111 of the first electronic device 110a provides information for displaying a product sales page of the first product sold by the first seller through a web page. It can be transmitted to the terminal device 120. The terminal device 120 may display a product sales page for the first product sold by the first seller through a web page related to an online store.

According to one embodiment, a user may search for the first product on a web page about an online store through the terminal device 120. A web page may be a site operated by an operator (business operator) who operates an online store. The web page may provide a product sales page for the first product sold by the first seller as a search result. When receiving a user input for selecting a product sales page for a first product sold by a first seller, the terminal device 120 is a first electronic device 110a that operates a web page related to an online store. 1 A request to access the product sales page of the first product sold by the seller may be sent. In response to the request received from the terminal device 120, the processor 111 of the first electronic device 110a provides information for displaying a product sales page of the first product sold by the first seller through a web page. It can be transmitted to the terminal device 120. The terminal device 120 may display a product sales page for the first product sold by the first seller through a web page related to an online store.

The processor 111 according to various embodiments may search for at least one second seller selling the first product in operation 320. The processor 111 may search for a second seller, another seller selling the first product, in an online store. The processor 111 may determine that products having the same product ID as the product ID of the first product are the same product as the first product. The processor 111 may search for at least one second seller selling the first product in addition to the first seller.

The processor 111 according to various embodiments may identify a third seller selling the first product at the lowest price among at least one second seller in operation 330. For example, if there are two searched second sellers, one of whom sells the first product for 10,000 won, and the other sells the first product for 15,000 won, the first product is sold for 10,000 won. The second seller selling to Won can be identified as the third seller.

In operation 340, the processor 111 according to various embodiments recommends a third seller based on information about the first product sold by the first seller and information about the first product sold by the third seller. You can decide whether to decide or not. The processor 111 may determine whether to select the third seller as the recommended seller based on the price of the first product sold by the first seller and the price of the first product sold by the third seller.

The processor 111 according to one embodiment may compare the price of the first product sold by the first seller with the price of the first product sold by the third seller. If the price of the first product sold by the third seller is lower than the price of the first product sold by the first seller, the processor 111 may determine the third seller as the recommended seller.

If the price of the first product sold by the third seller is the same as or higher than the price of the first product sold by the first seller, the processor 111 may not determine the third seller as the recommended seller. For example, if the third seller sells the first product for 10,000 won and the first seller sells the first product for 12,000 won, the processor 111 may determine the third seller as the recommended seller. For example, if the third seller sells the first product for 10,000 won and the first seller sells the first product for 9,000 won, the processor 111 may not determine the third seller as the recommended seller. .

If the price of the first product sold by the third seller is higher than the price of the first product sold by the first seller, the processor 111 may not determine the third seller as the recommended seller. If the price of the first product sold by the third seller is the same as the price of the first product sold by the first seller, the processor 111 may compare the expected delivery dates. The method of determining a recommended seller by comparing expected delivery dates will be described later.

In operation 350, the processor 111 according to various embodiments, in response to the determination of the recommended seller, creates a first hyperlink for displaying a product sales page of the first product sold by the recommended seller in the application to the terminal device 120. ) can be transmitted (provided). The processor 111 may transmit information about a banner including the first hyperlink to the terminal device 120. The processor 111 may transmit information about a pop-up page including the first hyperlink to the terminal device 120.

The terminal device 120 may display the first hyperlink in one area of the product sales page of the first product sold by the first seller. The first hyperlink may be displayed in the form of a banner or a pop-up page. The terminal device 120, in response to receiving a user input of selecting the first hyperlink, executes an application related to the online store and displays a product sales page of the first product sold by the recommended seller through the application. You can.

According to various embodiments of the present disclosure, by recommending a seller who sells the same product at better conditions to the user, the user's purchasing motivation can be increased and the usage rate of the application related to the online store can be increased.

4 is a flowchart of the operation of system 10 according to various embodiments of the present disclosure. Content that overlaps with the content described in FIG. 3 will be omitted.

Referring to the operation flowchart 400, the controller 121 of the terminal device 120 according to various embodiments may receive a user input for searching a first product on a portal site in operation 401. The user can search for the first product on the portal site through the terminal device 120. The portal site may provide various sales sites selling the first product as search results. For example, a portal site may provide a product sales page for a first product sold by a first seller through an online store as a search result.

The controller 121 of the terminal device 120 according to various embodiments may receive a user input for selecting the first product sold by the first seller in operation 403. The user can select the first product sold by the first seller in the online store from among the search results provided by the portal site.

In operation 405, the controller 121 of the terminal device 120 according to various embodiments may request access to a product sales page of the first product sold by the first seller through a web page. The controller 121 may transmit the request to the first electronic device 110a through the communication circuit 127.

The processor 111 of the first electronic device 110a according to various embodiments may transmit information for displaying a product sales page of the first product sold by the first seller through a web page in operation 407.

The controller 121 of the terminal device 120 according to various embodiments may display a product sales page of the first product sold by the first seller through a web page in operation 409. When the controller 121 receives the information transmitted by the first electronic device 110a through a communication circuit, the controller 121 may display a product sales page for the first product sold by the first seller through a web page.

The processor 111 of the first electronic device 110a according to various embodiments may search for at least one second seller selling the first product in operation 411. The processor 111 may search for at least one second seller selling a product having the same product ID as the first product in an online store.

The processor 111 of the first electronic device 110a according to various embodiments may identify a third seller among at least one second seller selling the first product at the lowest price in operation 413.

The processor 111 of the first electronic device 110a according to various embodiments may determine whether to determine the third seller as a recommended seller in operation 415. The processor 111 compares the price of the first product sold by the first seller with the price of the first product sold by the third seller, and the price of the first product sold by the third seller is the price sold by the first seller. If the price is lower than the price of the first product, the third seller may be determined as the recommended seller. If the price of the first product sold by the third seller is the same as or higher than the price of the first product sold by the first seller, the third seller may not be determined as the recommended seller.

In operation 417, the processor 111 of the first electronic device 110a according to various embodiments, in response to determining the recommended seller, displays a product sales page of the first product sold by the recommended seller in the application. 1 A hyperlink can be transmitted to the terminal device 120. If the third seller is determined to be the recommended seller, the first electronic device 110a may transmit a first hyperlink to the terminal device 120 to display the product sales page of the first product sold by the recommended seller in the application. . The processor 111 of the first electronic device 110a may transmit information about the banner including the first hyperlink to the terminal device 120, and may transmit information about the pop-up page including the first hyperlink to the terminal device 120. ) can also be sent.

The controller 121 of the terminal device 120 according to various embodiments may display a first hyperlink in operation 419. The controller 121 may display the first hyperlink in one area of the web page. The controller 121 may display a banner including the first hyperlink in one area of the web page, or may display a pop-up page including the first hyperlink in one area of the web page. For example, the controller 121 may display the first hyperlink in one area of the product sales page of the first product sold by the first seller on the web page.

The controller 121 of the terminal device 120 according to various embodiments may receive a user input for selecting the first hyperlink in operation 421. For example, the controller 121 may receive a user input for selecting a banner including a first hyperlink. The user may select the first hyperlink to check the product sales page of the first product sold by the recommended seller in the application.

The controller 121 of the terminal device 120 according to various embodiments may request access to the product sales page of the first product sold by the recommended seller through an application in operation 423. The controller 121 may transmit the request to the second electronic device 110b that operates an application related to the online store through the communication circuit 127.

The second electronic device 110b according to various embodiments may transmit information for displaying a product sales page of the first product sold by the recommended seller to the terminal device 120 through an application in operation 425.

The controller 121 of the terminal device 120 according to various embodiments may display a product sales page of the first product sold by the recommended seller through an application. The controller 121 may execute an application related to an online store and display a product sales page of the first product sold by the recommended seller in the application.

According to various embodiments of the present disclosure, by recommending a seller who is not displayed on the portal site but sells the same product at better conditions, the user's purchase motivation can be increased and the usage rate of the application related to the online store can be increased. .

Figure 5 is a screen showing an online store running on a web page according to various embodiments of the present disclosure. Specifically, FIG. 5 is a diagram illustrating a product sales page 500 of a first product sold by a first seller, displayed through a web page.

According to various embodiments, the controller 121 of the terminal device 120 may display a product sales page 500 of the first product through a web page. For example, the user may search for a first product on a portal site through the terminal device 120 and select the first product sold by the first seller from among the search results. In this case, the terminal device 120 may request access to the product sales page 500 of the first product sold by the first seller to the first electronic device 110a through a web page. In response to receiving the request, the first electronic device 110a transmits information for displaying the product sales page 500 of the first product sold by the first seller to the terminal device 120 through a web page. You can.

Information about the first product may be displayed on the product sales page 500 of the first product. Information about the first product may include, for example, information about the name, price, and expected delivery date of the first product. The price and expected delivery date of the first product are determined by the first seller. The user can check information about the first product through the product sales page of the first product sold by the first seller.

6A, 6B, and 6C are screens showing an online store running on a web page according to various embodiments of the present disclosure. Specifically, FIGS. 6A to 6C are screens showing a first hyperlink 611 for displaying a product sales page 600 of a first product sold by a recommended seller in an application related to an online store.

6A to 6C, the controller 121 of the terminal device 120 according to various embodiments may provide a first hyperlink ( 611) can be displayed in one area of the screen. The controller 121 may receive information about the first hyperlink 611 for displaying the product sales page 600 of the first product sold by the recommended seller in the application from the first electronic device 110a. . For example, the controller 121 may receive information about the banner 610 including the first hyperlink 611 from the first electronic device 110a, and may receive information about the banner 610 including the first hyperlink 611. You may also receive information about pop-up pages (not shown). Accordingly, the controller 121 may display a banner 610 including the first hyperlink 611 in one area of the screen, or may display a pop-up page including the first hyperlink 611. In this drawing, for convenience of explanation, it is assumed that the banner 610 including the first hyperlink 611 is displayed in one area of the screen.

FIG. 6A relates to an embodiment of displaying a banner 610 including the first hyperlink 611 in the upper area of the screen, and FIG. 6B shows a banner 610 including the first hyperlink 611. ) in the middle area of the screen, and Figure 6c relates to an embodiment in which a banner 610 including the first hyperlink 611 is displayed in the bottom area of the screen. Referring to FIG. 6A, the banner 610 including the first hyperlink 611 may include, for example, the first hyperlink 611 and a recommendation phrase. The recommended phrase may be, for example, “Buy the same product for 15,920 won. View the lowest price product,” and various other phrases may be displayed.

If the user wants to access the product sales page 600 of the first product sold by the recommended seller through the application, he or she may select the first hyperlink 611. For example, as shown in Figures 6a to 6c, the first seller sells the first product for 16,900 won, but the recommended seller may sell the same first product for 15,920 won, and the user may sell the first product sold by the recommended seller for 15,920 won. You may want to purchase a product.

FIG. 7 is a diagram illustrating a product sales page 700 of a first product sold by a recommended seller through an application according to various embodiments of the present disclosure.

Referring to FIG. 7, the controller 121 according to various embodiments executes an application related to an online store in response to receiving a user input of selecting the first hyperlink 611, and recommends a seller through the application. The product sales page 700 of the first product being sold may be displayed. As displayed in the banner 610 including the first hyperlink 611, on the product sales page 700 of the first product sold by the recommended seller, it can be confirmed that the first product is being sold for 15,920 won. In other words, users can check products that are cheaper than those displayed on the web page through the application.

FIG. 8 is a flowchart of the operation of the first electronic device 110a according to various embodiments of the present disclosure. Contents that overlap with those described in FIGS. 3 and 4 will be omitted.

Referring to the operation flowchart 800, in operation 801, the processor 111 of the first electronic device 110a according to various embodiments sells a first product sold by a first seller through a web page related to an online store. Information for displaying a page may be transmitted to the terminal device 120.

The processor 111 according to various embodiments may search for at least one second seller selling the first product in operation 803. The processor 111 according to various embodiments may identify a third seller selling the first product at the lowest price among at least one second seller in operation 805.

The processor 111 according to various embodiments may compare the price of the first product sold by the first seller with the price of the first product sold by the third seller in operation 807. If the price of the first product sold by the third seller is lower than the price of the first product sold by the first seller, the processor 111 branches to operation 809 (807-Yes) and recommends the third seller. can be decided. In operation 815, the processor 111 according to various embodiments, in response to determining the recommended seller, creates a first hyperlink for displaying a product sales page of the first product sold by the recommended seller in the application to the terminal device 120. ) can be transmitted.

If the price of the first product sold by the third seller is the same as or higher than the price of the first product sold by the first seller, branch to operation 811 (807-No), and the processor 111 determines the price of the first product sold by the third seller. It can be determined whether the price of the first product sold by the first seller is the same as the price of the first product sold by the first seller.

If the price of the first product sold by the third seller is higher than the price of the first product sold by the first seller, branching to operation 817 (811-No), the processor 111 selects the third seller as the recommended seller. You may not decide.

If the price of the first product sold by the third seller is the same as the price of the first product sold by the first seller, branching to operation 813 (811-Yes), the processor 111 determines the price of the first product sold by the third seller. 1 You can compare the expected delivery date of product with the expected delivery date of the first product sold by the first seller. If the scheduled delivery date of the first product sold by the third seller is earlier than the scheduled delivery date of the first product sold by the first seller, branch to operation 809 (813-Yes), and the processor 111 recommends the third seller. You can decide as a seller. In operation 815, the processor 111 according to various embodiments, in response to the determination of the recommended seller, creates a first hyperlink for displaying a product sales page of the first product sold by the recommended seller in the application to the terminal device 120. ) can be transmitted.

If the expected delivery date of the first product sold by the third seller is the same as or slower than the expected delivery date of the first product sold by the first seller, branching to operation 817 (813-no), the processor 111 performs the first delivery date. 3 The seller may not be determined as a recommended seller.

According to various embodiments of the present disclosure, a seller who sells the first product more cheaply than the first seller can be searched for, and if not found, a seller who delivers the first product more quickly can be searched for and recommended to the user.

9A, 9B, and 9C are screens showing an online store running on a web page according to various embodiments of the present disclosure. Specifically, FIGS. 9A to 9C are screens showing a first hyperlink 911 for displaying the product sales page 900 of the first product sold by the recommended seller in the application.

9A to 9C, the controller 121 of the terminal device 120 according to various embodiments may provide a first hyperlink for displaying a product sales page 900 of a first product sold by a recommended seller in an application. (911) can be displayed in one area of the screen. The controller 121 may receive a first hyperlink 911 for displaying a product sales page 900 of the first product sold by the recommended seller in the application from the first electronic device 110a. For example, the controller 121 may receive information about the banner 910 including the first hyperlink 911 from the first electronic device 110a. You may also receive information about pop-up pages (not shown). Accordingly, the controller 121 may display a banner 910 including the first hyperlink 911 in one area of the screen, or may display a pop-up page including the first hyperlink 911. In this drawing, for convenience of explanation, it is assumed that the banner 910 including the first hyperlink 911 is displayed in one area of the screen.

The recommended seller may be a seller whose delivery date for the first product is early. For example, if the first seller is the seller who sells the first product at the lowest price, the first electronic device 110a may determine a seller who delivers the first product faster than the first seller as a recommended seller.

FIG. 9A relates to an embodiment of displaying a banner 910 including the first hyperlink 911 in the upper area of the screen, and FIG. 9B shows a banner 910 including the first hyperlink 911. ) in the middle area of the screen, and Figure 9c relates to an embodiment in which a banner 910 including the first hyperlink 911 is displayed in the bottom area of the screen. Referring to FIG. 9A , the banner 910 including the first hyperlink 911 may include, for example, the first hyperlink 911 and a recommendation phrase. A recommended phrase may be, for example, "Guaranteed arrival tomorrow (Thursday) 9/1. There is a product with fast delivery at the same price," and various other phrases may be displayed.

FIG. 10 is a flowchart of the operation of the terminal device 120 according to various embodiments of the present disclosure.

Referring to operation flowchart 1000, the controller 121 of the terminal device 120 according to various embodiments may search for a first product on a portal site in operation 1010. For example, the user may search for the first product on the terminal device 120 through a portal site. The portal site may provide various sellers selling the first product as search results.

The controller 121 according to various embodiments may select the first product sold by the first seller in operation 1020. The portal site can display search results related to the first product, and the user can select the first product sold by the first seller from the search results. In response to receiving a user input for selecting the first product sold by the first seller, the controller 121 selects the first product sold by the first seller through a web page using the first electronic device 110a. You can request access to the sales page.

The controller 121 according to various embodiments may receive information for displaying a product sales page of the first product sold by the first seller through a web page in operation 1030. In response to the request, the first electronic device 110a may transmit information for displaying a product sales page of the first product sold by the first seller to the terminal device 120 through a web page.

The controller 121 according to various embodiments may display a product sales page of the first product sold by the first seller through a web page in operation 1040.

The controller 121 according to various embodiments may receive, in operation 1050, a first hyperlink for displaying a product sales page of the first product sold by the recommended seller in the application.

The controller 121 according to various embodiments may display a first hyperlink in operation 1060. The controller 121 may display a first hyperlink in one area of the product sales page of the first product sold by the first seller. The controller 121 according to various embodiments may receive a user input for selecting a first hyperlink in operation 1070. In response to receiving a user input for selecting the first hyperlink, the controller 121 may request access to the product sales page of the first product sold by the recommended seller through the application to the second electronic device 110b. there is.

The controller 121 according to various embodiments may receive information for displaying a product sales page of the first product sold by the recommended seller through an application in operation 1080. The controller 121 may execute an application related to an online store and receive information from the second electronic device 110b for displaying a product sales page of the first product sold by the recommended seller through the application.

The controller 121 according to various embodiments may display a product sales page of the first product sold by the recommended seller through an application in operation 1090.

Figure 11 is a screen showing an online store running on a web page according to various embodiments of the present disclosure. Specifically, Figure 11 is a diagram showing the gateway page (eg, home screen) of an online store through a web page. In this drawing, for convenience of explanation, it is described as a gateway page for an online store, but various pages operated on a web page for an online store, for example, a product search page, a product sales page for a specific product, a shopping cart page, and a product Of course, the same technical features can be applied to the payment page.

The controller 121 of the terminal device 120 according to various embodiments may provide a second hyperlink 1111 for executing an application related to an online store in one area of the gateway page 1100 of a web page related to an online store. It can be displayed. In response to accessing a web page about an online store on the terminal device 120, the first electronic device 110a may transmit a second hyperlink 1111 for executing an application to the terminal device 120. The terminal device 120 may display the received second hyperlink 1111 in one area of the gateway page 1100.

According to various embodiments, the application is executed even when the terminal device 120 accesses not only the gateway page 1100 of the web page, but also any one of a product search page, a product sales page for a specific product, a shopping cart page, and a product payment page. A second hyperlink for this purpose can be transmitted to the terminal device 120. The first electronic device 110a may transmit information about the banner 1110 including application-specific benefit information to the terminal device 120 along with the second hyperlink 1111. Application-specific benefit information may include information about coupons that can only be used in the application.

The terminal device 120 according to various embodiments may display a banner 1110 including a second hyperlink 1111 and application-specific benefit information in one area of the gateway page 1100. For example, the terminal device 120 displays the banner 1110 in one area of any one of the gateway page 1100 of a web page, a product search page, a product sales page for a specific product, a shopping cart page, and a product payment page. can be displayed. The terminal device 120 according to various embodiments may execute an application in response to receiving a user input for selecting the second hyperlink 1111.

Although the process steps, method steps, algorithms, etc. in the flow diagrams shown in FIGS. 3, 4, 8, and 10 are described in sequential order, such processes, methods, and algorithms may be configured to operate in any suitable order. You can. In other words, the steps of the processes, methods and algorithms described in various embodiments of this disclosure do not need to be performed in the order described in this disclosure. Additionally, although some steps are described as being performed asynchronously, in other embodiments, some such steps may be performed concurrently. Additionally, illustration of a process by depiction in the drawings does not mean that the illustrated process excludes other variations and modifications thereto, and that any of the illustrated process or steps thereof may be used in various embodiments of the present disclosure. It does not imply that more than one is required, nor does it imply that the illustrated process is preferred.

Although the method has been described through specific embodiments, the method can also be implemented as computer-readable code on a computer-readable recording medium. Computer-readable recording media include all types of recording devices that store data that can be read by a computer system. Examples of computer-readable recording media may include ROM, RAM, CD-ROM, magnetic tape, floppy disk, and optical data storage devices. Additionally, computer-readable recording media can be distributed across computer systems connected to a network, so that computer-readable code can be stored and executed in a distributed manner. And, functional programs, codes, and code segments for implementing the above embodiments can be easily deduced by programmers in the technical field to which this disclosure pertains.

Claims (12)

In an electronic device that operates a web page about an online store,
A communication circuit connected to communicate with the user's terminal device;
Memory; and
Includes a processor,
The processor,
In response to a request from the terminal device to access the product sales page of the first product sold by the first seller through the web page, the product sales page of the first product sold by the first seller is opened through the web page. Transmitting information for display to the terminal device,
Search for at least one second seller selling the first product,
Among the at least one second seller, identify a third seller selling the first product at the lowest price,
Based on the information about the first product sold by the first seller and the information about the first product sold by the third seller, determine whether to determine the third seller as a recommended seller,
In response to the recommended seller being determined, the electronic device is configured to transmit, to the terminal device, a first hyperlink for displaying a product sales page of a first product sold by the recommended seller in an application related to the online store. According to paragraph 1,
The processor,
Compare the price of the first product sold by the first seller with the price of the first product sold by the third seller,
The electronic device is configured to determine the third seller as the recommended seller when the price of the first product sold by the third seller is lower than the price of the first product sold by the first seller. According to paragraph 2,
The processor,
If the price of the first product sold by the third seller is the same as the price of the first product sold by the first seller, the expected delivery date of the first product sold by the third seller and the first seller Compare the expected delivery date of the first product sold by
When the scheduled delivery date of the first product sold by the third seller is earlier than the scheduled delivery date of the first product sold by the first seller, the electronic device is configured to determine the third seller as the recommended seller. According to paragraph 3,
The processor,
The price of the first product sold by the third seller is higher than the price of the first product sold by the first seller, or the expected delivery date of the first product sold by the third seller is higher than the price of the first product sold by the first seller The electronic device is configured to not determine the third seller as the recommended seller if the delivery date of the first product sold by is the same as or is slower than the expected delivery date. According to paragraph 1,
The processor,
An electronic device configured to transmit information about a banner including the first hyperlink to the terminal device. According to paragraph 1,
The processor,
An electronic device configured to transmit information about a pop-up page including the first hyperlink to the terminal device. According to paragraph 1,
The processor,
An electronic device, configured to transmit a second hyperlink for executing the application to the terminal device in response to accessing the web page from the terminal device. In clause 7,
The processor,
In the terminal device, in response to accessing any one of a gateway page of the web page, a product search page, a product sales page of a specific product, a shopping cart page, or a product payment page, the second hyperlink for executing the application An electronic device configured to transmit to the terminal device. According to clause 8,
The processor,
An electronic device configured to transmit information about a banner including the second hyperlink and application-specific benefit information to the terminal device. According to clause 8,
The application-specific benefit information is,
An electronic device containing information about coupons that can only be used in the application. According to paragraph 1,
The processor,
An electronic device configured to search for the at least one second seller selling the same product as the first product, based on a product ID assigned to each of the plurality of products. In a method of operating an electronic device that operates a web page related to an online store,
In response to a request from the user's terminal device to access the product sales page of the first product sold by the first seller through the web page, a product sales page of the first product sold by the first seller through the web page An operation of transmitting information for displaying to the terminal device;
Searching for at least one second seller selling the first product;
identifying a third seller among the at least one second seller selling the first product at the lowest price;
An operation of determining whether to determine the third seller as a recommended seller based on information about the first product sold by the first seller and information about the first product sold by the third seller;
In response to the recommended seller being determined, a first hyperlink for displaying a product sales page of a first product sold by the recommended seller in an application related to the online store is transmitted to the terminal device.

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