KR20240066619A - Method and system for providing data market platform service - Google Patents

Abstract

A method and system for providing data market platform services are disclosed. According to one embodiment, a method of providing a data market platform service includes providing a workspace on the data market platform to a user; And in response to the user's task input generated in the workspace, an audience build task for creating and adding information about a new audience to the audience list, an advertisement transmission task for transmitting a preset advertisement to at least one target audience, or the audience. It may include performing one of the segment creation tasks of creating an audience segment loaded with information about at least one audience from the list.

Description

Data market platform service provision method and system {METHOD AND SYSTEM FOR PROVIDING DATA MARKET PLATFORM SERVICE}

The following embodiments relate to a data market platform service provision system and method.

Recently, as Internet communication network technology has developed, the number of users using the Internet has increased, and online advertising services are increasing.

Online advertising services are evolving to provide advertisements that customers want based on big data containing customer information, maximizing advertising effectiveness. This online advertising service is disclosed in Korean Patent Publication No. 10-2011-0121795.

However, existing technologies that handle big data containing customer information only provide separate services for collecting and generating customer data and services for sending advertisements based on customer data.

Accordingly, there is a need to propose technology that integrates services that collect and generate customer data and services that transmit advertisements based on customer data.

One embodiment seeks to propose a technology that integrates and provides a service that collects and generates customer data, a service that transmits advertisements based on customer data, and a service that extracts customer data into a sellable form through a single platform.

However, the technical problems to be solved by the present invention are not limited to the above problems, and may be expanded in various ways without departing from the technical spirit and scope of the present invention.

According to one embodiment, a method of providing a data market platform service performed by a computer device including at least one processor includes providing a workspace on the data market platform to a user; And in response to the user's task input generated in the workspace, an audience build task for creating and adding information about a new audience to the audience list, an advertisement transmission task for transmitting a preset advertisement to at least one target audience, or the audience. It may include performing one of the segment creation tasks of creating an audience segment loaded with information about at least one audience from the list.

According to one side, the providing step includes a task-specific input template for the user's task input for the audience building task, the advertisement transmission task, and the segment creation task, the audience building task, the advertisement transmission task, and the It may be characterized by including the step of integratedly providing the progress status of each segment creation task and the work history of each of the audience building task, the advertisement transmission task, and the segment creation task through the work space.

According to another side, the providing step is a step of providing the user with the work space in which the number of times each of the audience building task, the advertisement transmission task, and the segment creation task can be performed is limited according to the user's grade. It can be characterized as:

According to another side, the providing step is a step of providing the user with the work space in which only some of the audience building task, the advertisement transmission task, or the segment creation task is possible depending on the user's level. It can be characterized as:

According to another aspect, the information on each of the plurality of audiences included in the audience list includes de-identified ID information that cannot specify each of the plurality of audiences and attribute information on each of the plurality of audiences. It may be characterized as including.

According to another aspect, the performing step may be characterized as performing one of the tasks based on the de-identified ID information of each of the plurality of audiences.

According to another aspect, the performing step includes generating information about the new audience in response to the user's audience information input generated from an input template for the audience building task on the workspace; setting a category of the new audience in response to the user's category selection input generated from an input template for the audience build task on the workspace; and generating and adding information about the new audience for which the category is set to the audience list.

According to another aspect, the creating and adding step includes creating and adding information about the new audience to the specific audience segment in response to the user's selection input for a specific audience segment generated in the input template. It may be characterized by further comprising steps.

According to another aspect, the performing step includes selecting information on the at least one target audience from the audience list in response to the user's audience selection input generated in the input template for the advertisement transmission task on the workspace. selecting; In response to the user's channel selection input generated in the input template for the advertisement transmission task, selecting at least one advertisement channel from a plurality of advertisement channels; and transmitting a preset advertisement to the at least one target audience through the selected at least one advertising channel, based on information on the at least one selected target audience.

According to another aspect, the performing step includes extracting information about the at least one audience from the audience list in response to the user's loading input generated from the input template for the segment creation task on the workspace. It may be characterized by including the step of generating the audience segment loaded with information about the at least one audience by listing the audience segment.

According to another side, in the step of generating, when the audience segment is for sales purposes, sales information for the audience segment is provided to the audience segment in response to the user's sales information input generated in the input template. It may further include a mapping step.

According to another aspect, the performing step further includes performing an audience extraction task of extracting information about at least one audience from the audience list in response to the user's task input generated in the work space. It may be characterized as including.

According to another aspect, the performing step further includes performing an advertising account management task for each of a plurality of advertising channels in response to the user's task input generated in the work space. You can do this.

According to one embodiment, in a computer-readable recording medium recording a computer program for executing a method of providing a data market platform service on a computer device, the method of providing a data market platform service includes creating a workspace on the data market platform for the user. providing to; And in response to the user's task input generated in the workspace, an audience build task for creating and adding information about a new audience to the audience list, an advertisement transmission task for transmitting a preset advertisement to at least one target audience, or the audience. It may include performing one of the segment creation tasks of creating an audience segment loaded with information about at least one audience from the list.

According to one embodiment, a computer device that performs a method of providing a data market platform service includes at least one processor configured to execute computer-readable instructions, wherein the at least one processor allows a user to use a workspace on the data market platform. Platform provision department provided to; And in response to the user's task input generated in the workspace, an audience build task for creating and adding information about a new audience to the audience list, an advertisement transmission task for transmitting a preset advertisement to at least one target audience, or the audience. It may include a task execution unit that performs one of the segment creation tasks of creating an audience segment loaded with information about at least one audience from the list.

One embodiment may propose a technology that integrates and provides a service that collects and generates customer data, a service that transmits advertisements based on customer data, and a service that extracts customer data into a sellable form through a single platform.

However, the effects of the present invention are not limited to the above effects, and may be expanded in various ways without departing from the technical spirit and scope of the present invention.

1 is a diagram illustrating an example of a network environment according to an embodiment.
Figure 2 is a block diagram illustrating an example of a computer device according to an embodiment.
FIG. 3 is a block diagram showing an example of components that the processor shown in FIG. 2 may include.
FIG. 4 is a flow chart illustrating a method of providing a data market platform service that can be performed by the computer device shown in FIG. 2.
FIG. 5 is a diagram illustrating providing a work space on the data market platform in the data market platform service provision method shown in FIG. 4.
FIGS. 6A to 6C are diagrams for explaining an audience building operation in the data market platform service provision method shown in FIG. 4.
FIGS. 7A to 7C are diagrams for explaining an advertisement transmission operation in the data market platform service provision method shown in FIG. 4.
FIGS. 8A to 8C are diagrams for explaining a segment creation operation in the data market platform service provision method shown in FIG. 4.
Figures 9a and 9b are diagrams for explaining an advertising account management operation in the data market platform service provision method shown in Figure 4.

Hereinafter, embodiments of the present invention will be described in detail with reference to the attached drawings. However, the present invention is not limited or limited by the examples. Additionally, the same reference numerals in each drawing indicate the same members.

In addition, terminology used in this specification is a term used to appropriately express preferred embodiments of the present invention, and may vary depending on the intention of the viewer, operator, or customs in the field to which the present invention belongs. Therefore, definitions of these terms should be made based on the content throughout this specification. For example, as used herein, singular forms also include plural forms, unless the context specifically states otherwise. Additionally, as used herein, "comprises" and/or "comprising" means that a referenced component, step, operation and/or element does not exclude the presence or addition of one or more other components, steps, operations and/or elements.

Additionally, it should be understood that the various embodiments of the present invention are different from one another but are not necessarily mutually exclusive. For example, specific shapes, structures and characteristics described herein may be implemented in other embodiments without departing from the spirit and scope of the invention with respect to one embodiment. Additionally, it should be understood that the position, arrangement, or configuration of individual components in each presented embodiment category may be changed without departing from the technical spirit and scope of the present invention.

In the following embodiments, a single platform (hereinafter referred to as data market platform) that integrates and provides a service that collects and generates customer data, a service that transmits advertisements based on customer data, and a service that extracts customer data in a sellable form, and The services that provide the platform (hereinafter referred to as data market platform services) are explained.

The data market platform can be implemented in the form of a dedicated application installed on the user terminal or in the form of a web page provided on the user terminal, and collects and generates customer data by operating as an interface to receive user input. , you can perform tasks such as sending advertisements based on customer data and extracting customer data into a sellable form. This data market platform may operate on a user terminal under the control of a computer program installed and running on at least one computer device constituting a server or electronic device (eg, a user terminal).

The data market platform service may be provided to users as the data market platform service provision method described later is performed, and the subject of the service is at least one computer device that implements a server or electronic device that performs the data market platform service provision method. You can. That is, at least one computer device included in a server or electronic device described later may constitute a data market platform service providing system that performs a data market platform service providing method. The computer device implementing the data market service provision system may perform the data market platform service provision method according to the embodiment under the control of the driven computer program. The above-described computer program can be combined with a computer device and stored in a computer-readable recording medium to execute the data market platform service provision method on the computer device. The computer program described here may be in the form of an independent program package, or the independent program package may be pre-installed on a computer device and linked to an operating system or other program packages.

1 is a diagram illustrating an example of a network environment according to an embodiment. The network environment in FIG. 1 shows an example including a plurality of electronic devices 110, 120, 130, and 140, a plurality of servers 150 and 160, and a network 170.

Figure 1 is an example for explaining the invention, and the number of electronic devices or servers is not limited as in Figure 1. In addition, the network environment in FIG. 1 only explains one example of environments applicable to the present embodiments, and the environment applicable to the present embodiments is not limited to the network environment in FIG. 1.

The plurality of electronic devices 110, 120, 130, and 140 may be fixed terminals or mobile terminals implemented as computer devices. Examples of the plurality of electronic devices 110, 120, 130, and 140 include smart phones, mobile phones, navigation devices, computers, laptops, digital broadcasting terminals, PDAs (Personal Digital Assistants), and PMPs (Portable Multimedia Players). ), tablet PC, etc. For example, in FIG. 1, the shape of a smartphone is shown as an example of the electronic device 110, but in embodiments, the electronic device 110 is substantially connected to other electronic devices through the network 170 using a wireless or wired communication method. It may refer to one of a variety of physical computer devices capable of communicating with (120, 130, 140) and/or servers (150, 160).

At this time, the electronic devices 110, 120, 130, and 140 are user terminals owned by each user and refer to devices on which the data market platform runs.

The communication method between the electronic devices 110, 120, 130, and 140 and the servers 150 and 160 is not limited, and may include any communication network that the network 170 may include (e.g., mobile communication network, wired Internet, wireless). In addition to communication methods using the Internet and broadcasting networks, short-range wireless communication between devices may also be included. For example, the network 170 may include a personal area network (PAN), a local area network (LAN), a campus area network (CAN), a metropolitan area network (MAN), a wide area network (WAN), and a broadband network (BBN). , may include one or more arbitrary networks such as the Internet. Additionally, the network 170 may include any one or more of network topologies including a bus network, star network, ring network, mesh network, star-bus network, tree or hierarchical network, etc. Not limited.

Each of the servers 150 and 160 is a computer device or a plurality of computers that communicate with a plurality of electronic devices 110, 120, 130, 140 and a network 170 to provide commands, codes, files, content, services, etc. It can be implemented with devices. For example, the server 150 is installed and operated on a plurality of electronic devices 110, 120, 130, and 140 connected through the network 170, and operates on the electronic devices 110, 120, and 130. , 140) may be a system that provides data market platform services, respectively.

Figure 2 is a block diagram illustrating an example of a computer device according to an embodiment. Each of the plurality of electronic devices 110, 120, 130, and 140 described above or each of the servers 150 and 160 may be implemented by the computer device 200 shown in FIG. 2.

As shown in FIG. 2, this computer device 200 may include a memory 210, a processor 220, a communication interface 230, and an input/output interface 240. The memory 210 is a computer-readable recording medium and may include a non-permanent mass storage device such as random access memory (RAM), read only memory (ROM), and a disk drive. Here, non-perishable large-capacity recording devices such as ROM and disk drives may be included in the computer device 200 as a separate permanent storage device that is distinct from the memory 210. Additionally, an operating system and at least one program code may be stored in the memory 210. These software components may be loaded into the memory 210 from a computer-readable recording medium separate from the memory 210. Such separate computer-readable recording media may include computer-readable recording media such as floppy drives, disks, tapes, DVD/CD-ROM drives, and memory cards. In another embodiment, software components may be loaded into the memory 210 through the communication interface 230 rather than a computer-readable recording medium. For example, software components may be loaded into memory 210 of computer device 200 based on computer programs installed by files received over network 170.

The processor 220 may be configured to process instructions of a computer program by performing basic arithmetic, logic, and input/output operations. Commands may be provided to the processor 220 by the memory 210 or the communication interface 230. For example, processor 220 may be configured to execute received instructions according to program code stored in a recording device such as memory 210.

The communication interface 230 may provide a function for the computer device 200 to communicate with other devices (eg, the storage devices described above) through the network 170. For example, a request, command, data, file, etc. generated by the processor 220 of the computer device 200 according to a program code stored in a recording device such as memory 210 is transmitted to the network ( 170) and can be transmitted to other devices. Conversely, signals, commands, data, files, etc. from other devices may be received by the computer device 200 through the communication interface 230 of the computer device 200 via the network 170. Signals, commands, data, etc. received through the communication interface 230 may be transmitted to the processor 220 or memory 210, and files, etc. may be stored in a storage medium (as described above) that the computer device 200 may further include. It can be stored as a permanent storage device).

The input/output interface 240 may be a means for interfacing with the input/output device 250. For example, input devices may include devices such as a microphone, keyboard, or mouse, and output devices may include devices such as displays and speakers. As another example, the input/output interface 240 may be a means for interfacing with a device that integrates input and output functions, such as a touch screen. The input/output device 250 may be configured as a single device with the computer device 200.

Additionally, in other embodiments, computer device 200 may include fewer or more components than those of FIG. 2 . However, there is no need to clearly show most prior art components. For example, the computer device 200 may be implemented to include at least some of the input/output devices 250 described above, or may further include other components such as a transceiver, a database, etc.

Hereinafter, a method and system for providing data market platform services and specific embodiments of the data market platform will be described.

FIG. 3 is a block diagram showing an example of components that the processor shown in FIG. 2 may include, and FIG. 4 is a flow showing a method of providing a data market platform service that can be performed by the computer device shown in FIG. 2. It is a chart, and FIG. 5 is a diagram to explain providing a work space on the data market platform in the data market platform service provision method shown in FIG. 4, and FIGS. 6A to 6C are diagrams for providing the data market platform service shown in FIG. 4. This is a diagram for explaining the audience building operation in the method, and FIGS. 7A to 7C are diagrams for explaining the advertisement transmission operation in the data market platform service provision method shown in FIG. 4, and FIGS. 8A to 8C are shown in FIG. 4. This is a diagram for explaining a segment creation operation in the data market platform service provision method shown in FIG. 4, and FIGS. 9A and 9B are diagrams for explaining an advertising account management operation in the data market platform service provision method shown in FIG. 4.

In embodiments of the present invention, the computer device 200 performs the data market platform service provision method described later to provide the user with a workspace on the data market platform, which is a dedicated application installed on the user terminal (e.g., the electronic device 110). By doing this, the data market is a single platform that provides a service that collects and creates customer data in response to user input that occurs in the workspace, a service that transmits advertisements based on customer data, and a service that extracts customer data into a sellable form. It can be provided to users through the platform.

To this end, the computer device 200 may be configured with a data market platform service provision system, which is the entity that performs the data market platform service provision method. For example, the data market platform service provision system may be implemented in the form of a program that operates independently, or may be implemented in the form of an in-app of a dedicated application to enable operation on the dedicated application.

The processor 220 of the computer device 200 may be implemented as a component for performing the data market platform service providing method according to FIG. 4. For example, the processor 220 may further include a platform providing unit 310 and a task performing unit 320 as shown in FIG. 3 to perform the steps S410 to S420 shown in FIG. 4. there is. Depending on the embodiment, components of the processor 220 may be selectively included in or excluded from the processor 220. Additionally, depending on the embodiment, components of the processor 220 may be separated or merged to express the functions of the processor 220.

The processor 220 and the components of the processor 220 can control the computer device 200 to perform steps S410 to S420 included in the data market platform service providing method of FIG. 4. For example, the processor 220 and its components may be implemented to execute instructions according to the code of an operating system included in the memory 210 and the code of at least one program.

Here, the components of the processor 220 may be expressions of different functions performed by the processor 220 according to instructions provided by program codes stored in the computer device 200. For example, the platform provider 310 may be used as a functional representation of the processor 220 that controls the computer device 200 to provide a workspace on the data market platform to the user.

The processor 220 may read necessary instructions from the memory 210 where instructions related to controlling the computer device 200 are loaded. In this case, the read command may include a command for controlling the processor 220 to execute steps S410 to S420 that will be described later.

Steps S410 to S420, which will be described later, may be performed in an order different from the order shown in FIG. 4, and some of the steps S410 to S420 may be omitted or additional processes may be included.

In step S410, the processor 220 (more precisely, the platform provider 310 included in the processor 220) may provide a workspace on the data market platform to the user. Hereinafter, providing a work space to a user may mean providing the work space to a terminal (eg, the first electronic device 110) owned by the user.

For example, the platform provider 310 may provide the workspace 500 on the data market platform as shown in FIG. 5 to the user's terminal.

In the work space 500 on the data market platform, as shown in the drawing, a work item 510 that calls a task-specific input template for user task input for the audience building task, advertisement transmission task, and segment creation task. ), the progress status 520 of each of the audience building task, advertisement transmission task, and segment creation task, and the task history 530 of each audience building task, advertisement transmission task, and segment creation task may be displayed.

Action item 510 is an audience item 511 to call an input template that receives the user's action input for the audience build action, and a send item to call an input template that receives the user's action input for the ad delivery action. 512 and a My Segment item 513 for calling an input template that receives a user's task input for a segment creation task.

The work progress status 520 may include information about the work currently in progress. For example, the task progress status 521 of the audience build task includes information on the audience build task completed to date, information on the audience build task that has failed to date, information on the audience build task currently being performed, and information on the audience build task that is currently waiting and has not yet been performed. May contain information about build tasks.

The task history 530 may include information about the history of tasks performed to date.

Accordingly, in step S410, the platform provider 310 provides the work space 500 on the data market platform, which means that task-specific input for user task input for the audience building task, advertisement transmission task, and segment creation task is provided. The progress status (520) of each template, audience build task, ad transmission task, and segment creation task, and the task history (530) of each audience build task, ad transmission task, and segment creation task are integrated through the workspace (500). It can mean providing.

In this way, a service that collects and generates customer data, a service that transmits advertisements based on customer data, and a service that extracts customer data into a sellable form can be integrated and provided through the workspace 500, thereby improving user convenience. can be maximized.

At this time, the platform provider 310 may provide the user with a workspace 500 in which the number of times each of the audience building task, advertisement transmission task, and segment creation task can be performed is limited.

For example, the workspace 500 may display the number of times an audience build task can be performed (build parameters), the number of times an advertisement transmission task can be performed (transmission parameters), and the number of times a segment creation task can be performed (loading parameters). there is.

The number of times each of these audience building tasks, advertisement transmission tasks, and segment creation tasks can be performed may be determined depending on the user's level. In more detail, the number of times each of the audience building task, advertisement transmission task, and segment creation task can be performed may be determined based on the level according to the payment fee paid by the user. For example, the more expensive the payment fee paid by the user, the higher the user's level may be, and the number of times each of the audience building task, advertisement transmission task, and segment creation task can be performed may increase in proportion to the increased level.

In addition, the workspace 500 contains the number of audience building operations performed to date (build count), the number of advertisement transmission operations performed to date (transmission count), and the number of segment creation operations performed to date (load count). can be displayed.

Although not shown in the drawing, the platform provider 310 may provide the user with a workspace 500 in which only some of the audience building work, advertisement transmission work, or segment creation work is possible depending on the user's level. For example, the lower the payment fee paid by the user, the lower the user's level may be, and in proportion to the lowered level, the work space (where only audience building work and ad sending work are possible among audience building work, ad sending work, or segment creation work) is available. 500) (segment creation operation not possible) may be provided to the user.

In step S420, the processor 220 (more precisely, the task execution unit 320 included in the processor 220) performs an audience build task in response to the user's task input generated in the workspace on the data market platform, Either an advertisement transmission operation or a segment creation operation can be performed.

The audience build task is a task of creating and adding new audience information to the audience list. As shown in Figure 6a, in response to the user's audience information input generated from the input template for the audience build task on the workspace, a new audience is created. A first step of generating information (S610), a second step of setting a category of a new audience (S620) in response to the user's category selection input generated from the input template for the audience build task on the workspace, and an audience list. It can be performed through the third step (S630) of creating and adding information on a new audience with a category set.

For example, the task execution unit 320 creates a first input template ( 640) can be called. The first input template 640 may further display not only the audience list 641 but also build task information 642 for each of the plurality of audiences included in the audience list 641. Subsequently, the "New" displayed in the first input template 640 is displayed. When a user's selection input occurs on an item, the task execution unit 320 may call the second input template 650 as shown in FIG. 6C. The second input template 650 may display a blank space 651 into which audience information (audience name, audience description, etc.) can be entered and a selection field 652 into which an audience category can be selected. Accordingly, the task execution unit 320 creates new audience information and sets a category in response to the user's audience information input and category selection input generated from the second input template 650, and then creates a new audience information and sets the category in the audience list. You can create and add new audience information.

Although not shown in a separate drawing, in the third step (S630), the task execution unit 320 selects a new audience in response to the user's selection input for a specific audience segment generated in the input template for the audience building task. Information can be created and added to specific audience segments. Accordingly, work convenience can be maximized because the user can perform the task of adding a new audience to a previously created audience segment along with the task of adding a new audience to the audience list.

Here, information on each of the plurality of audiences included in the audience list may include de-identified ID information that cannot specify each of the plurality of audiences and attribute information on each of the plurality of audiences. Accordingly, in step S420, the task performing unit 320 may perform any one of an audience building task, an advertisement transmission task, or a segment creation task based on the de-identified ID information of each of the plurality of audiences. there is.

The advertisement transmission task is a task of transmitting a preset advertisement to at least one target audience. As shown in FIG. 7A, in response to the user's audience selection input generated in the input template for the advertisement transmission task on the workspace, an audience list is created. In a first step (S710) of selecting information on at least one target audience from, in response to the user's channel selection input generated in the input template for the advertisement transmission task, selecting at least one advertisement channel among a plurality of advertisement channels A second step (S720) and a third step (S730) of transmitting a preset advertisement to at least one target audience through at least one selected advertising channel based on information on the selected target audience (S730). You can.

For example, the task execution unit 320 generates a first input template ( 740) can be called. Next, click "New" displayed on the first input template 740. When a user's selection input occurs on an item, the task execution unit 320 may call the second input template 750 as shown in FIG. 7C. The second input template 750 includes a blank field 751 into which advertisement transmission information (advertisement transmission name, transmission description, etc.) can be entered, a selection field 752 into which information about at least one target audience can be selected, and an advertisement A selection box 753 in which a channel can be selected and a selection box 754 in which an advertising account for an advertising channel can be selected may be displayed. Accordingly, the task execution unit 320 selects information on at least one target audience in response to the audience selection input generated from the second input template 750, and selects information on the channel selection input generated from the second input template 750. After selecting at least one advertising channel in response, a preset advertisement may be transmitted to at least one selected target audience through the at least one selected advertising channel.

The segment creation task is a task of creating an audience segment loaded with information about at least one audience from an audience list, and responds to the user's loading input generated from the input template for the segment creation task in the work space, as shown in Figure 8a. Thus, it can be performed through a step (S810) of generating an audience segment loaded with information about at least one audience by extracting information about at least one audience from the audience list and listing it.

For example, the task execution unit 320 creates a first input template in which segment details 821 are displayed as shown in FIG. 8B as the user's input is generated in the my segment item 513 on the work space 500. You can call (820). The first input template 820 may display not only segment details 821, which are information on previously created audience segments, but also display loading operation information 822 on previously created audience segments. Subsequently, the "New" displayed in the first input template 820 is displayed. When a user's selection input occurs in an item, the task execution unit 320 may call the second input template 830 as shown in FIG. 8C. The second input template 830 includes a blank space 831 into which segment information (segment name, segment description, etc.) can be entered, and an upload space 832 into which data extracted and listed at least one audience information is uploaded. ) may be displayed. Accordingly, the task execution unit 320 extracts information about at least one audience in response to the user's loading input generated from the second input template 830 and processes the listed data, thereby extracting information about at least one audience. You can create loaded audience segments.

When the audience segment created in this way is for sales purposes, although not shown in the drawing, the task execution unit 320 generates sales information for the audience segment in response to the user's sales information input generated from the input template for the segment creation task. Can be mapped to audience segments. For example, if the sales price and sales information of the audience segment are entered in the input template, the task execution unit 320 may map the sales price and sales information of the audience segment to the audience segment, and further, the input sales price And the process of selling and transmitting audience segments may be performed automatically according to the information of the seller.

Additionally, in step S420, the task performing unit 320 may perform an advertising account management task for each of a plurality of advertising channels in response to a user's task input generated in the work space 500.

For example, as the user's input is generated in the advertising account item 514 on the work space 500, the task execution unit 320 generates advertising account information 911 for each advertising channel as shown in FIG. 9A. The displayed first input template 910 can be called. Subsequently, the "New" displayed in the first input template 910 is displayed. When a user's selection input occurs on an item, the task execution unit 320 may call the second input template 920 as shown in FIG. 9B. The second input template 920 may display a blank space 921 where advertising channel information (advertising channel name, advertising channel description, etc.) can be entered and a selection box 922 where an advertising channel can be selected. Accordingly, the task execution unit 320 may perform an advertising account management task for each of a plurality of advertising channels in response to the user's account management input generated in the second input template 920.

In addition, although not shown in a separate drawing, in step S420, the task performing unit 320 collects information about at least one audience from the audience list in response to the user's task input generated in the work space 500. You can perform audience extraction work. Information on at least one extracted audience may be destroyed or sold.

The device described above may be implemented with hardware components, software components, and/or a combination of hardware components and software components. For example, the devices and components described in the embodiments include a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable gate array (FPGA), and a programmable logic unit (PLU). It may be implemented using one or more general-purpose or special-purpose computers, such as a logic unit, microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. Additionally, a processing device may access, store, manipulate, process, and generate data in response to the execution of software. For ease of understanding, a single processing device may be described as being used; however, those skilled in the art will understand that a processing device includes multiple processing elements and/or multiple types of processing elements. It can be seen that it may include. For example, a processing device may include a plurality of processors or one processor and one controller. Additionally, other processing configurations, such as parallel processors, are possible.

Software may include a computer program, code, instructions, or a combination of one or more of these, which may configure a processing unit to operate as desired, or may be processed independently or collectively. You can command the device. The software and/or data may be embodied in any type of machine, component, physical device, computer storage medium or device for the purpose of being interpreted by or providing instructions or data to the processing device. there is. Software may be distributed over networked computer systems and stored or executed in a distributed manner. Software and data may be stored on one or more computer-readable recording media.

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded on a computer-readable medium. At this time, the medium may continuously store a computer-executable program, or temporarily store it for execution or download. In addition, the medium may be a variety of recording or storage means in the form of a single or several pieces of hardware combined. It is not limited to a medium directly connected to a computer system and may be distributed over a network. Examples of media include magnetic media such as hard disks, floppy disks, and magnetic tapes, optical recording media such as CD-ROMs and DVDs, magneto-optical media such as floptical disks, And there may be something configured to store program instructions, including ROM, RAM, flash memory, etc. Additionally, examples of other media include recording or storage media managed by app stores that distribute applications, sites or servers that supply or distribute various other software, etc.

As described above, although the embodiments have been described with limited examples and drawings, various modifications and variations can be made by those skilled in the art from the above description. For example, the described techniques are performed in a different order than the described method, and/or components of the described system, structure, device, circuit, etc. are combined or combined in a different form than the described method, or other components are used. Alternatively, appropriate results may be achieved even if substituted or substituted by an equivalent.

Therefore, other implementations, other embodiments, and equivalents of the claims also fall within the scope of the claims described below.

Claims (15)

In a method of providing a data market platform service performed by a computer device including at least one processor,
Providing a workspace on the data market platform to a user; and
In response to the user's task input generated in the work space, an audience build task for creating and adding information about a new audience to the audience list, an advertisement transmission task for transmitting a preset advertisement to at least one target audience, or the audience list. A step of performing any one of the segment creation tasks of creating an audience segment loaded with information about at least one audience from
Method of providing data market platform services including. According to paragraph 1,
The steps provided above are:
An input template for each task for the user's task input for the audience building task, the advertisement transmission task, and the segment creation task, the progress status of each of the audience building task, the advertisement transmission task, and the segment creation task, and A step of integrating and providing the work history of each of the audience building work, the advertisement transmission work, and the segment creation work through the workspace.
A method of providing a data market platform service comprising: According to paragraph 1,
The steps provided above are:
A method of providing a data market platform service, characterized in that the step of providing the user with the work space in which the number of times each of the audience building task, the advertisement transmission task, and the segment creation task can be performed is limited according to the user's level. According to paragraph 1,
The steps provided above are:
A method of providing a data market platform service, characterized in that the step of providing the user with the work space in which only some of the audience building task, the advertisement transmission task, or the segment creation task is possible depending on the user's level. According to paragraph 1,
Information on each of the plurality of audiences included in the audience list,
A method of providing a data market platform service, comprising de-identified ID information that cannot specify each of the plurality of audiences and attribute information of each of the plurality of audiences. According to clause 5,
The steps performed above are:
A method of providing a data market platform service, characterized in that the step of performing one of the tasks based on the de-identified ID information of each of the plurality of audiences. According to paragraph 1,
The steps performed above are:
generating information about the new audience in response to the user's audience information input generated from an input template for the audience build task on the workspace;
setting a category of the new audience in response to the user's category selection input generated from an input template for the audience build task on the workspace; and
Creating and adding information about the new audience for which the category is set to the audience list
A method of providing a data market platform service comprising: In clause 7,
The creation and addition steps are,
In response to the user's selection input for a specific audience segment generated in the input template, creating and adding information about the new audience to the specific audience segment.
A method of providing a data market platform service, further comprising: According to paragraph 1,
The steps performed above are:
In response to the user's audience selection input generated in an input template for the advertisement transmission task on the workspace, selecting information of the at least one target audience from the audience list;
In response to the user's channel selection input generated in the input template for the advertisement transmission task, selecting at least one advertisement channel from a plurality of advertisement channels; and
Transmitting a preset advertisement to the at least one target audience through the selected at least one advertising channel based on information on the at least one selected target audience
Method of providing data market platform services including. According to paragraph 1,
The steps performed above are:
In response to the user's loading input generated in the input template for the segment creation task on the work space, the information of the at least one audience is loaded by extracting and listing the information of the at least one audience from the audience list. Step of creating the audience segment
A method of providing a data market platform service comprising: According to clause 10,
The generating step is,
If the audience segment is for sales purposes, mapping sales information for the audience segment to the audience segment in response to the user's sales information input generated in the input template.
A method of providing a data market platform service, further comprising: According to paragraph 1,
The steps performed above are:
In response to the user's task input generated in the work space, performing an audience extraction task of extracting information about at least one audience from the audience list.
A method of providing a data market platform service, further comprising: According to paragraph 1,
The steps performed above are:
In response to the user's task input generated in the work space, performing an advertising account management task for each of a plurality of advertising channels.
A method of providing a data market platform service, further comprising: In the computer-readable recording medium on which a computer program for executing a data market platform service provision method on a computer device is recorded,
The method of providing the data market platform service is,
Providing a workspace on the data market platform to a user; and
In response to the user's task input generated in the work space, an audience build task for creating and adding information about a new audience to the audience list, an advertisement transmission task for transmitting a preset advertisement to at least one target audience, or the audience list A step of performing any one of the segment creation tasks of creating an audience segment loaded with information about at least one audience from
A computer-readable recording medium containing a. In a computer device that performs a data market platform service provision method,
At least one processor configured to execute computer readable instructions
Including,
The at least one processor,
A platform provider that provides users with a workspace on the data market platform; and
In response to the user's task input generated in the work space, an audience build task for creating and adding information about a new audience to the audience list, an advertisement transmission task for transmitting a preset advertisement to at least one target audience, or the audience list A task execution unit that performs any one of the segment creation tasks of creating an audience segment loaded with information about at least one audience from
Computer devices including.